5 minute read
More than a century-old magazine Better Homes and Gardens… Real
Realtors with soul
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Cindy and Evie started in the real estate business over 20 years ago, for a similar reason—they both wanted a career that allowed them time to raise their children. Evie shares, “It was one of the only ways I could earn and parent at the same time. It allowed an acceptable balance between those two.” As their careers continued, they moved from working together at a franchised brokerage to an independent office Cindy opened in Paradise.
So, exactly who are Cindy Haskett and Evie Feldman? Evie is an avid reader and collector of antique books. She’s also a docent at the Chico Community Observatory. She loves being a grandma and is lucky to have her grandson nearby in Chico. Cindy was born and raised in Butte County and loves working on her mini ranch, in her garden, and enjoys her various farm animals. In her spare time, she loves riding her quad, spending time in the mountains, and enjoying the beauty of our area. These two are real people making real changes. That’s how Cindy and Evie of Better Homes and Gardens Real Estate view their role in the community. They are dedicated to refining and improving their field and raising the bar for their business, one office at a time. Now, as Cindy and Evie open their third office, they are excited to represent the Chico lifestyle. They currently have several Jake Early pieces in their lobby and are looking for other area artists to showcase throughout the office. They want the business to be community and people focused. It definitely shows in their desire to create real connections with everyone around them, from clients to local artists, even the mailman who’s added them to his route. Cindy says, “It’s really a people business, it’s all about relationships, and the byproduct is selling real estate.” Their business philosophy is more about having the right mindset and taking care of people. Evie says, “After the fire, we helped move frightened, uncertain people into stability, and that was the deepest measure of how we are able to help our community.” No one knows better than Cindy, who lost her home in the fire. Better Homes and Gardens Real Estate is known as the brand with a soul. Cindy and Evie truly take this company’s core values to heart and will continue to be an integral part of the North State community.
In just eleven months, the pair has opened agencies in three North State communities: Paradise, Magalia, and, most recently, Chico. That’s an accomplishment itself, but when you take into account both were hospitalized this year—one with breast cancer and the other with medical issues of her own— you get a sense of their true dedication to their craft. They’ve been recognized by their parent company for “their tenacity and their commitment to the growth of the brand no matter what the obstacle. This is a testament to strong resolve and a willingness to stop at nothing.”
Choosing to franchise with Better Homes and Gardens Real Estate was an easy decision for Cindy and Evie. In addition to partnering with a recognized household name for almost 100 years, they’d also never seen such a dedicated group of people with the sole purpose of enriching and uplifting those around them and the public at large. Cindy says “Just like the fire victims, we, too, want a fresh new beginning, and Better Homes and Gardens Real Estate offers just that.” They are also looking forward to welcoming new and experienced agents who share their philosophy.
Cindy and Evie’s new Chico office is located at 1600 Mangrove Avenue, Suite 100. You can contact this dynamic duo by calling (530) 961-3400.
Differentiating the Desk from the Dinner Table
It sounds like yet again, we are in for a long winter—potentially in isolation if there is an uptick in COVID transmission, which means another season working from home. When telecommuting started at the beginning of the pandemic, nobody was prepared for it, which meant there wasn’t a lot of thought that went into the side effects of cohabitating with work. Now that we are well over a year deep into life in isolation, we are able to identify the impacts of our revised work arrangements. Many people express they are suffering from depression, insomnia, and are attributing it to working from home.
The good news is, it only takes 21 days to create a habit—good or bad. So here are some routines we suggest to combat some of the downfalls of sharing your home life with your professional life. If we all start taking these small steps today, they will be habits by the New Year!
Clear off the dining room table of all of your work items at the same time every day. Make the dinner table a part of your home again at the end of the day, and turn it back into your office in the morning.
Have a cutoff time for putting work down and stick to it. Since our business computers are now just steps away from our bed, it’s easy to start doomscrolling work tasks without even realizing it. If you put it down, you’ll be refreshed and able to work more effectively the next day.
Work when YOU’RE productive, and expect and allow a certain level of unpredictability in your day. It’s not always possible to continue in your workflow when the baby just had a diarrhea blowout on your furniture, and the dog is trying to eat it. If your employer doesn’t understand, try to explain it’s in their best interest, too.
Let us know how these small changes change your work from home life by calling us at (530) 680-4747 or writing to us on our website at www.upyourHRiq.com