SAL RODRIGUEZ The RENAISSANCE MAN Calling Sal Rodriguez a triple threat would be an understatement. In fact, he has proved himself in essentially every business he’s ever set his mind to, and his list of successes have certainly racked up. From landscaping to real estate, and cattle ranching to law enforcement, Sal has made a name for himself as a true renaissance man, and his reach has grown exponentially from his start in Oroville, California to extend across the entire Northstate. Born to a farming family, Sal learned the value and importance of hard work from an early age. After graduating from Las Plumas High School in 1993, he attended Butte College and obtained his associates degree in criminal law enforcement. Sal joined the police academy and was hired as a deputy by the Yuba County Sheriff's Department in 1996. “It was the year of the huge floods throughout Northern California.” he recalled, “I spent the first months of my career in law enforcement, dealing with dead livestock, from dead cows from the flooding, to floating propane tanks, and keeping people from looting flooded homes and businesses. It was an interesting way to get your start in law enforcement.” Sal began a side business landscaping homes in 2001, and the business quickly took off. Within three short years, the business had grown so large, he decided to leave the Yuba County Sheriff’s Department to focus on the business full-time.
Committed to keeping his community safe, he signed on with the Butte County Sheriff’s Department as a reservist and later joined the Oroville Police Department in the same capacity.
over 2,000 trees, 10,000 plants, and all the bark, rock, and soil DIYers could need, it has certainly done just that.
“It’s been said we’re the landscaper to the stars.” Sal laughed, “People took notice of the level of work we were capable of doing and continued to present us with bigger and grander landscape projects. Within a few years of focusing on the business full-time, we had become the go-to in Oroville for high-end custom landscaping, waterfalls, cement work, and just about anything involved in a fancy landscape. Best of all, we made sure to do everything in-house so we had full control over each project.” To date, Sal and his team have completed over 3,000 projects throughout the Northstate, landscaping homes and businesses from Redding to Yuba City.
“I purchased my first property in 2005, and I haven’t stopped since.” Sal began, “We’re now well-diversified with 36 properties across residential, commercial, and bare land. It’s been a lot of fun too. We find a property in need of help, buy it, fix it, and rent it.” The endeavor not only helped in beautifying Sal’s community, but provided him with the experience necessary to jump into property development, something he has a clear excitement for. “We most recently purchased the Oro West Racquet & Health Club in the heart of Oroville. It’s an ambitious project as we’ll be renovating the entire property to include a brand new sports club with a gym, casual dining, bar, pool, and outdoor basketball, volleyball, and tennis courts. The property is 102 acres, and we plan on turning it into a true destination with an RV park. We plan on opening Coyote Canyon in 2022.”
Finding immense success in landscaping, Sal used the profits to diversify his portfolio, getting into cattle ranching, rental properties, a landscape yard, and eventually opening a property development company as well. The ranch, now operating for nearly 20 years, is home to a number of hereford and black angus cattle, which Sal has continued to breed, determined to produce the highest quality beef possible. The landscape yard filled a void in the community for folks looking to source material for their own landscaping. With
Sal has accomplished all of the above and bettered his community in so many ways, all while continuing to be a devoted husband and a loving father to six beautiful children. He’s even found the time to coach their soccer, baseball, and basketball teams throughout Oroville. As a member of Rotary, the Farm Bureau, and still an on-call public servant in law enforcement, he has proved that truly anything can be done if you put your mind to it. If you’re in need of any of Sal’s many services, don’t hesitate to call (530) 532-9303
