WRITTEN BY TIM MILHORN
chelle callo doortru real estate “We were desperate after the Camp Fire to find a new home. Chelle was available whenever we needed to ask a question or just get some reassurance. She always made us feel like we were her only clients (we were not!), and we never felt rushed. She really made us feel comfortable with the whole process. We love you, Chelle!!” Testimonials like the one above by Paradise resident Cheryl Smalley, appear to be the rule rather than the exception of Chelle Callo and her team at DoorTru Real Estate in Oroville. Indeed, testimonial after testimonial describes a similar sentiment and thankfulness for a job that went above and beyond expectations. In a business where consistency is the cornerstone of success, DoorTru proves it can deliver time and time again, earning a 5-star rating on Google, Facebook, Yelp!, and REALTOR.com. With Chelle at the helm, we can’t imagine that’ll change anytime soon. Chelle grew up in Santa Cruz but began her real estate career in Sacramento in 2007. Originally an owner and operator of salons and spas, she began investing in real estate as a hobby and eventually found her true passion in the industry. She moved to Butte County in 2015 after meeting her husband, Ron Scott of Carpets Galore, and slowly began acclimating to the area. 52
U P G R A D E D L I V I N G M AG A Z I N E J U N E 2 0 2 1
“It was a total culture shock.” Chelle said, “I went from living as a single woman in Midtown Sacramento to living in a rural community. The differences were night and day! Once I got to know the area, I began to realize why most residents never leave—the natural beauty here is absolutely amazing. I don’t think most of the people who grew up here realize just how much there is to do. There’s so much to explore and so much beauty to discover. There honestly seems to be something new and incredible around every corner if you just take the time to look. I did, and I was sold!” Chelle opened DoorTru Real Estate in 2018, focused on providing real estate services throughout Oroville. “I just wanted to open a boutique brokerage rather than scale too quickly.” Chelle said, “I’m very picky about who I hire, and my agents have to have the same core values as I do. Each transaction has to be handled with the utmost honesty, professionalism, and integrity. I’ve always believed if you couldn’t provide that, you shouldn’t be in the industry. Real estate is, after all, the biggest investment someone is likely to make in their lifetime.” Though Chelle didn’t plan to expand quickly, the Camp Fire accelerated the growth timeline for DoorTru, bringing in an influx of fire victims scrambling to replace
their homes and new agents to service their needs. “It was a frenzy at first.” Chelle remembered, “The same thing happened after the Bear Fire. Offers were 40, 50, even 60 thousand dollars over asking price. It’s still a very competitive market, but thankfully there’s a lot of building going on right now. It’s helping keep prices approachable, and people are able to buy new homes again." DoorTru is now home to seven agents who Chelle has complete trust and confidence in. “We hold our clients’ hands and walk them through absolutely everything.” Chelle smiled, “We pride ourselves on knowing the area, understanding the market, and having our ear to the ground so our clients can jump on homes before a bidding war ensues. Nowadays, you can’t take your time and make an offer—you just have to put it out there and make it happen. We sleep with our phones on the pillow next to us. You’re always on; there’s no off switch!” With so much interest in Oroville, especially in the east foothills, Chelle and her team are perfectly situated to deliver DoorTru’s elite level of service. Every agent works with buyers and sellers, and with agents as far south as Roseville, they can handle any of your real estate needs in the North Valley. Give them a call at (530) 534-3069 or visit www.doortru.com today.
