Sleep with a clear conscience The secret to getting a good night’s sleep is often more than just a good mattress. Sometimes, it’s sleeping on a mattress with a conscience. Siblings Christian and Brooke Alexander are stepping forward in the business their father started back in 2011. Nest Bedding is a revolutionary company focused on promoting a healthy environment, both from the world perspective as well as within our homes. Prior to her role as chief branding officer at Nest, Brooke had studied holistic medicine and practiced as a massage therapist specializing in sports therapy. She expanded Nest’s retail locations starting in 2014 in Los Angeles and added numerous showrooms around the country over the next six years. Christian joined his father’s business after serving in the navy as an FMF Hospital Corpsman stationed with the Marine Corps' 4th Force Reconnaissance Company overseas and after achieving a degree in healthcare administration. After 10
U P G R A D E D L I V I N G M AG A Z I N E M A R C H 2 0 2 2
living around the United States, and even the world, these two Paradise High School graduates were eager to move back to the area they loved. Christian, as the company's chief operating officer, set out to establish Nest's first office and support teams in Paradise. Following the Camp Fire, where he and most of their employees lost their homes, Christian moved the operation to Chico, settling within Meriam Park's Foundation Building. Though the move was necessary as a result of the Camp Fire, Christian and Brooke believe it was also the ideal next step in the growth of the company and its team. Christian explains, “By moving into a more visible and high-trafficked area, we are able to grow Nest Bedding into a larger presence in Northern California. Our employees are family to us, and we’ve always treated them that way. Through the fire and the pandemic, our goals were to provide stability and advancement for all
Nest Bedding employees. The continued growth and success we expect from our new location in Meriam Park will allow us to continue helping our employees and improving their livelihood.” Giving back is another important and satisfying part of the Nest Bedding company culture. Growing up impoverished, Brooke and Christian know what it’s like to go without. Christian remembers one December when they woke up to a “whole Christmas morning waiting for them on their front porch” donated by a local organization. Their sense of paying it forward is evident in their efforts to help the community. They’ve partnered with the Boys and Girls Club of Chico to help furnish homes for families moving from transitional housing into permanent homes. Over the past year, they’ve helped over twenty families turn their houses into homes by donating mattresses, bedding, and furniture. Nest Bedding, one of the first bed-in-a-box brands, now sells mattresses for everybody in your home. They ship factory-direct, right to your doorstep for free, with an industry-
