Upi2m books catalogue 2014 by UPI2M BOOKS

about us UPI2M BOOKS is a publishing and distribution company from Zagreb, Croatia, dedicated to publishing and distribution of books and periodicals in the fields of architecture, civil engineering and design. For almost ten years, we have been a vital resource for architecture, civil engineering and design books, and reached more than 6000 customers, on what basic we aspire to be the regional leader in these fields. Join us in our mission! Vision Creating a regional leadership in publishing and sales of the architectural, civil engineering and design publications. Mission Being a source of creativity and informations in architecture and design, with a special emphasis on promoting the Croatian architecture and design. How do we do it? Our employees are our strenght. Our products are our passion. Promotion UPI2M BOOKS is a branded name due to our constant promotional activities: advertising in the target magazines, exhibiting at more than 30 fairs throughout a year, completely covering the publication of new editions through press relises, direct marketing and field sales.

about us Explore Explore Croatian Croatian architecture architecture and anddesign! design!

Croatian architecture has a long history and its heritage is extremely important to our Croatian architecture has a long history and its heritage is extremely important to our cultural cultural identitiy. At the same time, this inheritance also tends to be of great interest identitiy. At the same time, this inheritance also tends to be of great interest to the students, to the students, scholars, architects, designers historians in other countries. scholars, architects, designers and historians in other and countries. Publishing andisdistributing activities of UPI2M BOOKScloser try to to make architecture UPI2M BOOKS aiming to bring Croatian architecture all ofCroatian our readers, as well closer to , but what is also very important, all anhance of its readers the currentproduction projec as the understanding of contemporary architectural and make it more accessible to wider audiences. . Croatian

architecture is inevitable in understanding the architectural evolution in this region. Lately, many Croatian architecture projects haveisbeen awarded at the international contests, which proves that Croatian inevitable in understanding the architectural evolution in this region. the internationalization of Croatia has just started. Lately, many Croatian projects have been awarded at the international contests wich proves that the internationalization of Croatia has just started.

When talking about contemporary design, Croatia does not immediately spring into ones mind, yet it is might evident from many projects has mind developed a wideranging and interesting Croatia not immediately springthat into itones when talking about contemporary design. design culture in recent years. UPI2M BOOKS proudly presents Croatian design culture Yet, late projects showed that Croatia has developed a wide ranging and interesting designthrough a variety ofin projects (corporate identity, web design, charity projects, production recent years. UPI2M BOOKSpackaging, proudly presents Croatian design cultureposters...). through a variety of projects (corporate identity, packaging, web design, charity projects, posters...).

We invite you to explore Croatian architecture and design at its best!

UPI2M BOOKS

architecture

Yearbook of Faculty of Architecture in Zagreb 2011/12

Expanding the Horizon: Croatian Urbanism (1991-2001)

Group of Authors

“This academic year - 2011/12 - the faculty of Architecture, University of Zagreb celebrates 93 years since its foundation. Established as the Department of Architecture at the Tehnical School of Higer Education in 1919, in the years that followed, it underwent a variety of changes as an educational institution within the field of architecture. (...) This yearbook presents results achived which are certainly not final, but should serve as a motivating force and guideline for the future.”

At this moment in time, we can say that the territory of Croatia, her urban, rural and natural landscapes, have been dismally neglected. There are myriad excuses for this situation, but not a single valid reason. This volume is an original testimony to the professional savoir faire, talent and two decades of continuous labour aiming at adequate and correct approaches to territory. It is also a story of successfully implemented projects, which, although few and far between, still represent evidence of a systematic thought. This volume is the product of exceptional collective efforts, from the authors of some six hundred submitted works to the members of the Exhibition and Awards Board of the Urbanist's Season. The Board has invested nine months of dedicated work in this pioneering effort of classification and evaluation of Croatian urbanism for the moment of national independence.

- from the preface by Dean assoc. prof. Boris Koružnjak

paperback: language: year: ISBN: price: 4

293 pages english, croatian 2012 9771848741004 30 €

hardcover: language: year: ISBN: price:

551 pages english, croatian 2013 9789536646258 75 € 5

architecture Unfinished Modernisations: Between Utopia and Pragmatism

Urbanist�s Season - International Scientific Conference: Rethinking Urbanism

Group of Authors

Z. Karač

“Unfinished Modernisations: Between Utopia and Pragmatism” analyzes and compares the production of built environment in two opposed economic and political systems: those of socialist Yugoslavia and the market-based democracies that emerged out of its collapse. The region is especially conducive to such comparative analysis because its successor states share the same heritage of a common socialist project of modernisation, but are at the same time highly divergent in terms of their social and economic development. The project identifies and interprets how the spatial politics of the two systems conditioned architectural and urban solutions and their social, ecological, and cultural impact.

This volume is a product of international scientific conference entitled “Rethinking urbanism”, that was held as a part of the Urbanists Season. Primary objective of the conference was to raise questions and exploratory rethink the future of urban planning. “Rethinking urbanism is a contribution to proposing activities for improving spatial conditions, especially revitalizing and reinforcing the position of urban planning in better use and shape of city space, preserving the continuity of spatial and material values, restoring social awareness, regulating conditions of urban planning etc.”

paperback: language: year: ISBN: price: 6

architecture

480 pages english 2012 9789536646241 39 €

paperback: language: year: ISBN: price:

200 pages english 2012 9789536646234 25 € 7

architecture

Award Winning Croatian Architecture 90-09 Group of Authors

Landscapes of Transition - An Optimistic Decade of Croatian Architectural Culture H. Ibeling / K. Ivanišić

This book, titled “Award Winning Croatian Architecture 1990-2009” is a part of a larger project also encompassing an exhibition with the same theme, shows main tendencies in Croatian architectural scene in the past twenty years, viewed through the prism of the most important national architecture awards: the annual UHA (Croatian Architect’s Association) awards, and the Croatian Ministry of Culture’s Vladimir Nazor award. The publication is primarily a chronicle of panorama of architectural evaluations, explained by the protagonists and chosen by the architectural community. The combination of local, specific circumstances and international architectural and social changes made a strong impact on local architectural practice. Therefore the period between 1990 and 2009 is indeed complex and rich with different attitudes and different approaches. .

paperback: language: year: ISBN: price: 8

440 pages english 2011 9789530609211 50 €

Twenty most outstanding contemporary Croatian projects, each within its own specific conditions, illustrate the way architecture can deal with moments of substantial social change that happens in not the most favorable circumstances, and are brought together by Croatian architect Krunoslav Ivanišin and A10 new European architecture editor-in-chief Hans Ibelings. The manifold transitional state is the key condition. Twenty projects are not selected for illustrating some particular ‘style’ or specific ‘school’ of architecture, but because they work not only as paradigms of the current state of ‘Croatian architectural culture’ but also as indicators of a wider social situation.

paperback: language: year: ISBN: price:

204 pages english 2009 9789085066965 29,5 € 9

architecture

Lexicon of Architects - Atlas of 20th Century Croatian Architecture

Architecture in Croatia: 1945-1985 Group of Authors

A. Uchytil / Z. Barišić Marenić / E. Kahrović The Lexicon of Architects, a part of the “Atlas of 20th Century Croatian Architecture”, is an open book: a project gradually expanding, growing, being supplemented, re-edited, translated, as well as involving a wider scope of media in its presentation. This Lexicon is a sort of gist of established methodological approach of the “Atlas of 20th Century Croatian Architecture”, in which the phenomenon of Croatian architecture is being registered in its basic stage and viewed through the prism of authorial architectural approach. In this regard, this book is perceived not only as a resume of past times but also as an initial reference of development of Croatian cultural space. This edition portrays sixty one architects presented in standard alphabetical order. They have been selected from the generation of architects active during the 20th century.

hardcover: language: year: ISBN: price: 10

286 pages english 2011 9789536229826 35 €

At the moment of its publishing in 1986, the quadruple edition of Arhitektura entitled Architecture in Croatia: 1945-1985 represented the most extensive endeavour of its editorial staff, whose primary task was to create the first systematic overview of architectural production in Croatia after the World War II. The catalogue basis, followed by articles and studies of the important actors on the architectural stage of that period, makes a selection and presentation of the production which, often through direct determination, in continuation of a rich historical built heritage, created a spatial-visual identity of contemporary Croatia. The editorial staff comprised active creators whose works shaped the expression of those times in this region, as well as established art historians. In creating this important publication, they sought to make a convincing, authentic and informative catalogue-type edition that speaks about architecture of one specific time in history. Nowadays, this presentation of the main factors of architectural standards in Croatia, represents a valuable contribution to the profession and an essential part of the education of new architects.

paperback: language: year: ISBN: price:

301 pages english, croatian 2012 9789537703059 35 € 11

architecture

Dubrovnik - Centre Behind the City: Urban Transformation Study

44th Zagreb Salon: Architecture 06-09 Group of Authors

K. Šmit / B. Bobovec / N. Ivanišević The book Dubrovnik – Centre Behind the City: Urban Transformation Study presents the results of four research projects which explored the posibility of urban transformation of the area called Behind the City, located outside the city walls – along the central, northern section of the historical centre of Dubrovnik. The research conducted within the urban planning workshop was aimed at investigating the opinions of professionals and the general public about the ways in which public interest can be ensured by the activation of the Behind the City area and its transformation into the Centre Behind the City. The international competition included applicants from various parts of Europe who proposed innovative urban and architectural solutions for a new model of the urban area of this challenging location. A synthesis of the results of the conducted research gave an integral but layered view on the transformation characteristics of Dubrovnik and its Centre behind the City, and was consequently turned into guidelines and conclusions on the suitable forms uf urban transformation of the city.

paperback: language: year: ISBN: price: 12

287 pages english, croatian 2013 9789536229932 20 €

Zagreb Salon - Architecture is a yearly exhibition of contemporary Croatian architecture. This is the most important event where Croatian architects have the chance to present their projects, which were designed or built in Croatia. This catalogue shows the best projects incurred in the period between 2006 and 2009, presented with pictures, descriptions and elevations, and thus gives us great insight into contemporary Croatian architecture. The catalogue is extremely comprehensive which makes it receptive to architects, as well as the wider interested audience.

paperback: language: year: ISBN: price:

262 pages english, croatian 2009 9789536646210 30 € 13

architecture

Historic Core of Split: Studies Programmes - Realized Projects

Katarina 06: Opening of Pula's Coast Group of Authors

D. Marasović Publication entitled Rehabilitation of the Historic Core of Split 5 has initially been conceived as review of the work conducted by the Agency fot the Historic Core since 1995, the year of its founding. However, review of this relatively short period of Agency's activity would not be sufficient for the understanding of present condition of the historic core and other circumstances over a longer period of time, nor would the review of that period alone show grounds for planned strategy of its rehabilitation, defined in various programs and projects. The books is conceived in three main chapters: the first one brings a short overeview of historic events, spatial development of the city and characteristics of the architectural structure from the city's beginnings to the end of the 18th century. The second chapter summarizes activities in the historic core from beginning of the 19th century to the late 20th century, while the third one describes activities from 1995 until present day.

hardcover: language: year: ISBN: price: 14

250 pages english, croatian 2009 13310828 39 €

Although all the materials gathered in this book originate from a narrow local framework (the bay of Pula, a town in Istria region), we regard it as valuable and usable in many other cases. The problems to which the whole discussion refers are overgrowing the boundaries of Pula, and even Croatia, because the whole Mediterranean coast is exposed to the same problems. The actions of revitalization of the former military area, presented in this book, are an attempt of establishing an effective social network. The project, named “Katarina 06”, originated with the idea of organizing an architectural workshop, which has developed into a platform for ex military zone uses and discussions.

paperback: language: year: ISBN: price:

240 pages english, croatian 2006 9789539509840 15 € 15

architecture

architecture Split - 20th Century Architecture: A Guidebook

Hotel “Lone” Group of Authors

Group of Authors This book presents Hotel Lone, the first design hotel in Croatia, situated in a unique and protected region of Monte Mulini forest in Rovinj. It was created by a team of architects, artists, product, fashion and graphic designers. The hotel’s identity is defined by façades dominant horizontal lines – terraces evoking the image of slanted boat decks. The conceptual assumptions used in the design of the hotel and its interior show evidence of a deep respect towards the achievements of modernist hotel architecture on the Adriatic Coast from the previous century, combining it with a strong contemporarity expressed in materials, functions, typologies and in architectural forms.

paperback: language: year: ISBN: price: 16

222 pages english, croatian 2012 9789536888153 20 €

This Guide gives a concise survey of the 20th century architecture of the City of Split. Similar editions have been recently published for a number of European cities, indicating not only an increased public interest in modern architecture, but also a recognized need for its protection and restoration. The central place in the Guide is occupied by the Catalogue which shows hundred buildings constructed in Split between 1901 and 2000; the buildings which, in opinion of the editors, in the best way represent the centenary of modern architecture in Split. The list covers over 300 buildings considered within the framework of the scientific project entitled The 20th Century Split Architecture, which has been realised at the Faculty of Civil Engineering and Architecture in Split.

paperback: language: year: ISBN: price:

162 pages english, croatian 2011 9789536116447 25 € 17

monographs Ivan Vitić, Architecture

Kazimir Ostrogović, Architecture

Group of Authors

By publishing this monographic issue of the “Arhitektura” magazine, the Croatian Architects’ Association has not only fullfilled its cultural obligation, but it has also answered to the demands for Vitić’s projects publications. This issue presents some of the most important and influental Vitić’s projects, such as: residential complex Laginjina-Vojnovićeva Street (Zagreb), the Military Centres (Šibenik, Komiža), Pavillion 40 at the Zagreb Fair. It is important to emphasize that these projects could and should find their place in every relevant survey of the European architecture of the 1950s and 1960s. Due to this, we must point out that Vitić’s projects are intensive and consistent, autoreferential and innovative.

Kazimir Ostrogović was a second-generation modernist, and a politically and socially engaged architect. Ostrogović is known as the author of the most important buildings in Zagreb (Ruđer Bošković Institute, Zagreb City Hall, Zagrebačka banka building, the Faculty of Mechanical Engineering and Shipbuilding) and also his participating in a series of pompous postwar competitions (building of the Central Committee of the Communist Party, the Belgrade opera house, the Federal Government building). This issue of highly acclaimed Croatian magazine “Arhitektura” brings modern architecture closer to its readers while presenting Ostrogović as an architect with distinctive projects.

paperback: language: year: ISBN: price: 18

monographs

195 pages english, croatian 2007 03503666 25 €

paperback: language: year: ISBN: price:

144 pages english, croatian 2008 03503666 25 € 19

monographs Neven Šegvić, Architecture

Architect Viktor Kovačić: Life and Work

Group of Authors

M. Begović

This monograph issue of “Arhitektura” tries to affirm as many aspects of fifty-year work of the architect Neven Šegvić, following his activity from teaching to polemic reviews. The authors writing in this issue, almost all of them Šegvić’s students, have approached their meny-sided topic from different angles, returning a part of what they had got from their teacher. This issue represents Šegvić as „driving force“ of Croatian architecture in 20th century. It comprises his scholarly work, which must be included into any serious attempt at writing a history of Croatian architecture, his teachings, still vivid in the memory of his students, and above all his architecture, whose „modernism has emanated from a genuine architectural tradition“.

Viktor Kovačić (1874–1924) was a Croatian architect. His projects are marked with subtle purity of reduced elements of historicism, like in monumental Stock Exchange Palace (Croatian: Palača Burze, today the Croatian National Bank headquarters) in Zagreb, 1924. The modern Croatian architecture appeared with Viktor Kovačić who was the first to speak against historicism and represented the idea that architecture must be individual and modern, but also practical and comfortable. From the thirties the works of “Zagreb school of architecture” can stand alongside with the best world architecture. They are especially interesting because of merging of two opposite directions in architecture of those days – functionalist and organic.

paperback: language: year: ISBN: price: 20

monographs

184 pages english, croatian 2002 0350-3666 25 €

hardcover: language: year: ISBN: price:

387 pages english, croatian 2003 9789531540268 55 € 21

art

art Socialism and Modernity: Art, Culture, Politics 1950 - 1974

The Academic Church of St Catherine in Zagreb

Lj. Kolešnik / T. Jakovina / S. Križić Roban / D. Kršić / D. Duda

K. Horvat-Levaj / D. Baričević / M. Repanić-Braun

The book Socialism and Modernity: Art, Culture, Politics 1950 – 1974, published on the occasion of the exhibition which was under the same name held at the Museum of Contemporary Art in Zagreb (Dec 2, 2011 - Feb 5, 2012), has been conceived as an extension of a perennial research project. This is why this voluminous edition offers comprehensive theoretical explanations and systematic research overviews on the post-war modernist culture. The edition also contains an extensive bibliography, photo documentation of the exhibition, and other supplementary materials. The authorial team analyse the period of modernism in a broader context of Yugoslavian post-war artistic and cultural environment, providing thus the evidence of a dense network of interrelated events, and offering a platform for future discussions about the problems of historization, periodization and contextualization of the modernist heritage.

paperback: language: year: ISBN: price: 22

323 pages english 2012 9789537615437 39 €

This book about the Academic Church of St Catherine in Zagreb resulted from a research program of the Institute of Art History. It is a monograph about the best-known Croatian Baroque church (1620–1632), built as part of the former Jesuit complex in Zagreb’s Upper Town. In-depth studies show the historical development of the church and its rich inventory, which is explored and assessed in the context of related Croatian and Central-European architecture. The study is illustrated by photographs and new architectural surveys (ground plans, sections and reconstruction of the original façade). The main text is followed by a catalogue, construction chronology, bibliography and references, and an index. Due to the importance of this church, as the first Baroque structure in Croatia, and because of its “advanced style” with respect to similar buildings in the region (Austria, south Germany, Hungary, Slovakia and Slovenia), the book has been translated into English.

hardcover: language: year: ISBN: price:

403 pages english 2011 9789536106875 55 € 23

art

art Bauhaus persönlich

Heritage in Focus - 50 Years of the Institute of Art History (1961 - 2011)

Ž. Koščević

M. Pelc and others This book for the first time exhibits a collection of valuable archival materials found in Zagreb, and draws an intriguing, different, intimate portrait of the Bauhaus, revealing less known aspects of life at the famous German school. The influence that the Bauhaus had on Croatian art and cultural scene is a permanently intriguing and inspiring theme. Every new discovery that confirms the ties between these two cultural milieus is therefore highly valuable and significant. Precisely such is the Marie-Luise Betlheim Collection, a private archive kept and discovered in Zagreb, which sheds a novel light on those bonds. This ample collection is now thoroughly presented in “Bauhaus osobno I Bauhaus persönlich”, a book that offers a new platform for research on the Bauhaus, particularly during its Weimar period.

Sl.7 arie-Luise Morgenroth u svojoj sobi, Laxenburg, 1926. Abb.7 Marie-Luise Morgenroth in ihrem Zimmer, Laxenburg, 1926

Sl.8 Marie-Luise Betlheim, Rukopis jednog pisma Abb.8 Marie-Luise Betlheim, Handschrift eines Briefes

166

167

95 Lou Scheper, Ilustrirano pismo 13 Lou Scheper, Bilderbrief 13

116

Fifty years have passed since the foundation of the Institute of Art History in Zagreb, an institution that has played a significant role in the development of arthistorical research in Croatia during its half century of existence and continuous activity. The Institute's contribution is particulary important in regard to the research and presentation of the national art heritage. This book is dedicated to those activities of the Institute's researchers and associates, and it serves as a constant reminder of the past and a pledge to the Institute's future.

96 Lou Scheper, Ilustrirano pismo 14, 1932. Lou Scheper, Bilderbrief 14, 1932

117

paperback: language: year: ISBN: price:

270 pages german, croatian 2011 9789537703011 39 €

paperback: language: year: ISBN: price:

421 pages english, croatian 2011 9789536106950 25 € 25

art

art Die Akademie der Bildenden Künste in München und die kroatische Malerei

Art Déco and Art in Croatia Between the Two Wars

I. Kraševec / P. Prelog / Lj. Kolešnik

Group of Authors

Bicentennial of Academy of Visual Arts in Munich was the cause of many scientific conferences to discuss its significance in the formation of artistic tendencies 19th and early 20th century in Europe as well as the phenomenon of Munich as a cultural and artistic center that attracted a large number of artists from different European countries, including Croatia. This book is a reminder of the very association between Munich and Croatian art, expressed through memories of Munich Academy students. This bilingual edition should reach the German-speaking audience and reassert the former dynamic cultural ties between Munich and Zagreb, which have long been forgotten.

A representative catalog of the exhibition “Art Déco and Art in Croatia Between the Two Wars” on the 270 pages presents over 600 exhibits and eight articles by eminent Croatian experts (Art Déco in historical context, the applied arts and design, fashion and lifestyle, architecture and urbanism, sculpture, painting, theater, photography and film in the time of Art Déco). Catalog provides an overview of almost every part of applied and fine art, architecture and industrial design, which were especially rising and developing in this period, and thus in a strong way this production represent the culture of living in Croatia in the 20s and 30s of the 20th century. .

hardcover: language: year: ISBN: price: 26

160 pages german, croatian 2008 9789536106721 29 €

paperback: language: year: ISBN: price:

270 pages english 2011 9789537641146 39 € 27

art

photography Autopsia Apocrypha

At Second Glance - The Positions of Contemporary Croatian Photography

V. Mattioni

S. Križić Roban “Autopsia“ is the name of pseudo group of artistic pair Milinković-Djordjević who were engaged in experimental electronic music for many years both on the European and global music scene. The book contains a poetic prose, essays and articles written for interviews that Autopsia produced as a special dialog projects. In addition to texts written in the period since 1985. till today, the book also includes a plentiful graphical material that illustrates the different chapters of the book.

paperback: language: year: ISBN: price: 28

276 pages english, croatian 2014 9789537703172 20 €

What is photography? Something elusive, writing with light, or “just” an image separated from its world? Where does our gaze lead, can we decide to take a single approach only, a single reading, or is this a deception of the eye, as Baudrillard calls it, part of that unreal play with visual techniques that facilitate the crumbling of reality, playing with motionlessness, stillness, reduction? Although two-dimensional, in incredible, sometimes exciting ways photography reminds us of the multi-dimensionality of the world. Barthes tought that he could “only sweep it with his glance”, by placing it into a general context that lacks intimacy, visible to everyone. However, photography remains “yet more inaccessible and mysterious than the thought, (...) unrevealed yet manifest”, absenceas-presence.”

paperback: language: year: ISBN: price:

323 pages english, croatian 2010 9789537703080 30 € 29

design

design Annual Review 2011/2012 of Faculty of Architecture - School of Design

Croatian Design Now V. Margolin / F. Vukić

Group of Authors Croatia might not immediately spring into ones mind when talking about contemporary design, yet it is evident from this publication that the country has developed a wide-ranging and interesting design culture in recent years. Introduced by essays from Fedja Vukić and American based Victor Margolin, this sizeable survey collects together works made over recent years by Croatian designers such as Proximity Zagreb, Boris Ljubičić and many more. Twelve full-colour, illustrated chapters examine everything from designs for corporate identity, packaging and products to posters, web-pages, industrial and charity based designs.

CROATIAN HRVATSKI DESIGN DIZAJN NOW SAD

This release represents the achievement of students of School of Design at the University of Zagreb, in its twenty third academic year. The presentation, comprisig both Industrial Design and the Visual Communication Design courses, shows students’ works realised within the curriculum, projects carried out as results of extra-academic cooperation of the School and other entities, participation in professional events, exhibitions and other extra-curricular activities. In their work, students demonstrate a remarkable awareness of civilisation problems pertinent to the contemporary society. They plead in favour of critical-analytical standpoint with regard to large-scale economies’ practice, they are responsive to values of the culture and new technologies, and stand up for the social and ecological responsibility of designer.

Victor Margolin / Fedja Vukić

ch offers warm seating experience Next project tend to step aside from contemporary high-tech approach which treats office chair like a seating machine. Design of “Next” chairs is based on innovative bent plywood shell design which is shaped in a way to fit all ergonomic

ferent surface finishes and materials the design can fit well into a wide range office interior projects. Oslanjajući se na bogatu tradiciju dizajna stolica od savijenog drva koji zove na sjedenje svojom toplinom nastojao se

sve potrebne ergonomske funkcije za maksimalnu udobnost. Seriju čini mogućnost odabira tri visine naslona, opcija sa i bez rukonaslona i tri vrste postolja s obzirom na funkciju: radna stolica, stolica za sastanke i fotelja. Različite površinske obrade, teksture drva, boje tekstila i postolja pružaju

features for maximum comfort.

postići odmak od aktualnog high-tech pristupa koji uredsku

paletu odabira s obzirom na potrebe projekta uređenja inte-

“Next” chair can be configured with three backrest heights, with or without backrest and three types of bases according to the typology: task, meeting or lounge. By combining dif-

stolicu robotiziranog izgleda tretira kao stroj za sjedenje. Dizajn serije stolica “Next” temelji se na inovativnom dizajnu školjke od savijenog drva koja je oblikovana tako da pruža

rijera.

296

297

THE IDEA OF DESIGN IN CROATIA

IDEJA O DIZAJNU U HRVATSKOJ

The history of forming the concept and practice

Povijesta formiranja pojma i prakse

Argumenting and narrative presentation of the discipline and cultural phenomena, which has in the contemporary Croatian language become standardized with the term of design, definitely cannot get started without few initial remarks regarding the semantic field of the term, and these remarks not only refer to the meaning, but also give the elements for the historiographic reconstruction of the discipline in general, and the single implementations in particular. First of all, these remarks refer to the construction and changing of the meaning of ‘’design’’ in the local context, and the relation of the term to the similar ones. The term ‘’design’’, as a linguistic sign and a discipline practice, exists in Croatia from the beginning of the 1960s, and it has come into existence by being closely attached to the industrial modernizing efforts of the social élite, and in the attempt to consider, on an interdiscliplinary basis, the connection of art’s creative potentials together with the technology of mass industrial production while taking into consideration an indication of the market laws.

Historiografsko tematiziranje i pripovijesno predstavljanje discipline i kulturalnog fenomena koji se u suvremenom hrvatskom jeziku standardno označava pojmom dizajn svakako nije moguće započeti bez nekoliko inicijalnih primjedbi koje se tiču semantičkog polja pojma, a koje ne samo da upućuju na značenje nego i daju elemenata za historiografsku rekonstrukciju discipline općenito i pojedinačnih ostvarenja posebno. Te se primjedbe prije svega tiču konstrukcije i mijenjanja značenja pojma dizajn u lokalnom kontekstu i relacije pojma prema srodnim pojmovima. Naime, pojam dizajn kao jezička oznaka i kao disciplinska praksa u Hrvatskoj postoji od početka šezdesetih godina dvadesetog stoljeća, a nastao je u uskoj vezi s industrijskim modernizacijskim naporima društvene elite, u pokušaju da se interdisciplinarno promisli veza kreativnih potencijala umjetnosti u sprezi s tehnologijom masovne industrijske proizvodnje, a s uvažavanjem naznake tržišnih zakonitosti.

Fedja Vukić

paperback: language: year: ISBN: price: 30

343 pages english, croatian 2013 1848-7823 30 €

016

In the context in which ‘’design’’ has been elaborated and practiced, and especially since the economic reform in 1964, this discipline has been, in the first place on the theoretical and critical level, promoted from the domain of culture by art historians, architects and artists, and rarely or never from the domain of the industrial production itself. The fact that design has been considered as a primarily cultural phenomena is related to similar terms which have, in the local context and public sphere, existed since the end of the 19th century in the concept of ‘’arts and crafts’’, since the 012 - Front cover of the catalogue for the Second Zagreb Triennale, Vjenceslav Richter, 1959 | Naslovnica kataloga Drugog zagrebačkog trienala, Vjenceslav Richter, 1959.

Fedja Vukić

U kontekstu unutar kakvoga se elaboriralo i prakticiralo “dizajn”, a posebno od uvođenja privredne reforme 1964. godine, ta je discipilna, ponajprije na teorijsko kritičkoj razini bila promovirana iz domene kulture, od strane povjesničara umjetnosti, arhitekata i umjetnika, rijetko ili nikako iz domene same industrijske proizvodnje. Činjenica da je dizajn mišljen kao primarno kulturalni fenomen vezana je i uz nje013 - - Front cover of Svijet magazine, Aleksandar Srnec, 1956 | Naslovnica magazina Svijet, Aleksandar Srnec, 1956.

1930s there was an ‘’applied arts’’ concept and during the 1950s the concept of ‘’industrial design’’. The field of discourse of these terms also refers to an applied and purposefully usable dimension of object, but in a semantic reach, which is significantly different from the term ‘’design’’. While the term ‘’arts and crafts’’ conceptually and disciplinary pointted to creation of an extra cultural value for the functional object, the concept of ‘’applied arts’’ had the intention to widen the semantic field, especially in the circumstances immediately after the Second World War, when it was publically elaborated with a purpose of improving industrial objects’ quality. Only since the appearence of a manifesto of EXAT 51, an art group, a critical redefiniton of ‘’applied arts’’ was published through the construction of the ‘’industrial design’’ concept, which was meant to point to interdiosciplibnary approach, both on theoretical and methodological level. Term’s metamorphosis has its historiographic dimension, which introduces us into the appearance of design as a discipline and a cultural phenomena in Croatia. After the Second World War, in Croatia there was a complete social and political change of the environment, especially because the private ownership was abolished, most of the property was nationalized, and the economy was organized in accordance with the Soviet model, where the government was the only corporation. Context - which was meant to carry out the industrial modernization through the system of five-years plan, and through the idea that it was possible to entirely plan to whom and when something should be produced - still created the idea not only of quantity, but also of quality. Therefore, by the end of 1940s, by the order of the Federal Government in all the republics of the then Socialist Federal Republic of Yugoslavia, the high schools for the applied arts were introduced, and in Zagreb in 1949 even the Academy of Applied Arts was founded. It was an attempt to act upon the economy from the culture sphere on the wave of modernization efforts of the political élite, but the long-termness of obviously incompletely designed social project and its contradictions, is witnessed by the fact that only one generation managed to finish the Academy, because it was dissolved in 1954. Still, high schools existed in different forms, and in this

mu srodne pojmove koji su u lokalnom kontekstu, u javnoj sferi, egzistirali prije, još od kraja devetnaestog stoljeća u formi pojma “umjetnički obrt”, od tridesetih godina pojma “primijenjena umjetnost” i tijekom pedesetih godina pojma “industrijsko oblikovanje”. Raspravno polje tih pojmova također referira na uporabnu, svrhovito iskoristivu, dimenziju objekta, ali u semantičkom dosegu koji je bitno drukčiji od pojma “dizajn”. I dok je “umjetnički obrt” pojmovno i disciplinski stvarao dodanu kulturalnu vrijednost uporabnom objektu, pojam “primijenjena umjetnost” je imao namjeru proširiti semantičko polje, posebice u okolnostima neposredno nakon drugog svjetskog rata, kada ga se javno elaboriralo u cilju poboljšanja kvalitete industrijskih proizvoda. Tek od manifesta umjetničke skupine EXAT 51 pa dalje obavljena je kritička redefinicija “primijenjene umjetnosti” kroz konstrukciju pojma “industrijsko oblikovanje” kojim se teorijski i metodički htjelo upozoriti na interdisciplinarnost prakse. Ta pojmovna mijena ima svoju historiografsku dimenziju koja uvodi u pojavu dizajna kao discipline i kao kulturalnog fenomena u Hrvatskoj. Nakon Drugoga svjetskog rata, naime, u Hrvatskoj se posve promijenilo društveno i političko okruženje, posebice stoga jer je ukinuto privatno vlasništvo, većina imovine je nacionalizirana, a gospodarstvo je 014 - Brochure of Plisulfan medicine, Pliva Zagreb, Milan Vulpe, 1960 r 0015 Bogdan Budimirov, Berislav Jurinjak, chair with an elastic seat, 1958 | Prospekt za lijek Plisulfan, Pliva Zagreb, Milan Vulpe, 1960

017

hardcover: language: year: ISBN: price:

304 pages english, croatian 2009 9789539509888 49 € 31

magazines

CONTENTS (No. 84): • Emergence and Synecdoche, written by Krešimir Rogina • I Try to Define the Shape of the Programme, architect

Kazuyo Sejima

• Disappearing Architecture, architect Suo Fujimoto • Bright Oasis, architect Ryue Nishizawa • The Hidden Geometry of Objects, architects Mount Fuji Architects Studio

• Summer House at the End of the Village, architect Zoran Bodrožić

• Invention and Coexistence / About some of Jesús Castillo Oli’s projects, architect Jesús Castillo Oli • To Live in the Space, Not in Rooms, architects Pezo von Ellrichshausen

• Magic Mountain, architects Pedro Brígida arquitectos • An Atmosphere of Pleasant Harmony, architect Francisco Mangado

• Tough Frame for Fragile Objects, architect Maša Foretić Doležal

• What Makes a Product Attractive Is its Character,

author Filip Gordon Frank

ORIS - Magazine for Architecture and Culture of Living

• Do it Yourself: the Birth of a Chair, from Workshop to Market, autor Luka Ločičnik • Ideal for Large Choirs, architects Delugan Meissl Associated Architects

• The Conflict, architects Benthem Crouwel Architects • Buildings in Motion, architects Dražen Juračić, Jelena Skorup

Promotion of both regional and international practices within particular thematic framework is the main goal of “Oris” magazine. Along with the analyses and reviews of architectural artifacts, “Oris” covers a broad scope of issues including visual arts, design and critical theory. Each issue of this magazine tries to advocate cultural significance of architecture, and it also upholds critical standpoint both in terms of architectural quality and its social engagement.

• The (Un)Conscious Childhood Puzzle, architect Davor

Mateković

• Architecture Between Light and Shadow, architects

Styria Arhitektura

• About Prejudice, or Bernardi in Kumrovec, 1955, archi-

tect Bernardo Bernardi

• Art is the Art of Life, author Dženisa Pecotić • Lucifer’s Shame, author Zlatko Kopljar • Outsiders in Venice / About Educators of a Limited Scope written by Željko Kipke

• San Sebastián, a Miracle to Enjoy, written by Velimir

Cindrić

• The Unknown Author Travelling from Point A to Point B,

author Marko Mihaljević

paperback: language: issues per year: price: 32

approx. 280 pages english, croatian 6 20 € 33

magazines

PRESJEK - Magazine for Details in Architecture Presjek is a magazine for architecture conceived as a thematic quarterly publication which deals predominantly with Croatian architecture and architecture in the region. There are already existent magazines on the market profiling Croatian and foreign architecture, and representing the professional publicâ&#x20AC;&#x2122;s interest. Such magazines cover contemporary works from a strong theoretical-based point of view. In addition to architecture such magazines also feature various contemporary art phenomena. Although it is set to cover much the same topics, Presjek magazine has a completely different take on things: it display detailed construction layouts, plans and photographs while accentuating executions and technical solutions, while taking care to emphasize architectural quality in the process. The target audience are architects and engineers of construction-related professions (civil engineering, mechanical engineering, electrical engineering, etc.), and all those interested in concrete examples and topics. It is a magazine intended for architects, developers, investors, professionals and manufacturers of construction-related products, a magazine that provides them with the chance to read up and touch base.

01: Steel (sold out) / 02: Concrete / 03: Brick 04: Wood / 05: Shopping Centers paperback: language: issues per year: price: 34

approx. 150 pages english, croatian

06: Facades / 07: Stone / 08: Old to New

4 15 â&#x201A;Ź

09: Green Building 35

magazines

PROSTOR - A Scholary Journal of Architecture and Urban Planning The journal PROSTOR publishes scientific papers from all branches of architecture and urban planning as well as texts from other fields of science (art history, archaeology, ethnology, sociology, geography, civil engineering, geodesy, forestry, design...) if their content relates to architectural issues. Since 2007. the magazine indexes one of the three bases WoS Database Arts & Humanities Citation Index (A & HCI), which is equivalent to the SCI-based natural and applied sciences and SSCI database for social sciences. Year of publication of the first issue: 1993 Scientific areas: Technical sciences; Architecture and urban planning.

paperback: language: issues per year: price: 36

approx. 200 pages english, croatian 2 24 â&#x201A;Ź 37

others

others Archeology and Tourism in Croatia

Bespoke

Group of Authors

V. Mattioni

An ambitious exhibition-project called Archaeology and Tourism was created and, with large number of associates, implemented by Sanjin Mihelić, a curator at the Prehistory department of the Archaeological museum in Zagreb. The exhibition and accompanying catalogue are a results of his continuous interest in, as we are used to call them “marginal” areas of modern archaeological practice, in this case the association of archaeology with tourism, an extremely important aspect of Croatian economy. Beside the general overview of Croatian archaeological heritage, with special emphasis on the sites placed onto the World heritage list, there’s a special chapter devoted to the association of underwatwer archaeology and tourism, wich was for a long time a subject that drew huge attention and represents an important potential in tourist valorization of the Adriatic.

The book contains studies, essays and reviews in the field of architecture and art written by Vladimir Mattioni and published in professional journals after the year 2005. Besides studies and essays, the publication also includes interviews with the author as well as the biographical and bibliographical notes. In addition to articles about his own works, the author presents the texts of eminent architects and artists, including: Helena Paver Njirić, Nikola Basic, Bogdan Budimirov, Vladimir Turina, Ranko Novak, Zlatko Kopljar and Miljenko Domijan. The book is bilingual, with a special “Adventure”, spoof inspired by contemporary media.

hardcover: language(s): year: ISBN: price: 38

699 pages english, croatian 2009 9789536789399 60 €

paperback: language(s): year: ISBN: price:

394 pages english, croatian 2013 9789537703103 19 € 39

soon

contents Zagreb Architecture: An Anthology and Guide - 100 Selected Buildings

ABOUT US

A. Žunić / Z. Karač

ARCHITECTURE

”Zagreb Architecture: An Anthology and Guide - 100 Selected Buildings” for the first time in one place brings all the important points of architecture of Zagreb through the review of the most important buildings from the Middle Ages to the present. It is the first complete overview of the Croatian capital, based on the concept of a general guide that provides a comprehensive picture of Zagreb’s architecture with all the necessary information. In creating this publications, authors were guided by the the idea of a balanced representation of architecture of different periods, starting from the early Romanesque cathedral of the late 11th century to the Bishops’ Conference building from 2011. In addition to hundred most significant buildings in Zagreb, the guide also shows five hundred famous city houses and brings plenty useful informations. With it’s innovative approach this guide combines factography, scientific approach and service information, which makes it an indispensable manual for students of architecture and art history, scientists focused on the study of the history of architecture and urbanism of Zagreb, as well as tourists interested in exploring the rich heritage of the city.

Yearbook of Faculty of Architecture in Zagreb 2011/12 Expanding the Horizon: Croatian Urbanism (1991-2001) Unfinished Modernisations: Between Utopia and Pragmatism Urbanist�s Season - International Scientific Conference: Rethinking Urbanism Award Winning Croatian Architecture 90-09 Landscapes of Transition - An Optimistic Decade of Croatian Architectural Culture Lexicon of Architects - Atlas of 20th Century Croatian Architecture Architecture in Croatia 1945 - 1985 Dubrovnik - Centre Behind the City: Urban Transformation Study 44th Zagreb Salon: Architecture 06-09 Historic Core of Split: Studies - Programmes - Realized Projects Katarina 06: Opening of Pula's Coast Hotel “Lone” Split - 20th Century Architecture

04 05 06 07 08 09 10 11 12 13 14 15 16 17

MONOGRAPHS Ivan Vitić, Architecture Kazimir Ostrogović, Architecture Neven Šegvić, Architecture Architect Viktor Kovačić: Life and Work

18 19 20 21

ART Socialism and Modernity: Art, Culture, Politics 1950 - 1974 The Academic Church of St Catherine in Zagreb Bauhaus Persönlich Heritage in Focus - 50 Years of the Institute of Art History (1961 - 2011) Die Akademie der Bildenden Künste in München und die Kroatische Malerei Art Deco and Art in Croatia Between Two Wars Autopsia Apocrypha

22 23 24 25 26 27 28

PHOTOGRAPHY At Second Glance - The Positions of Contemporary Croatian Photography

paperback: language: year: ISBN: price: 40

301 pages english June 2014 9789537703097 25 €

DESIGN Annual Review 2011/2012 of Faculty of Architecture - School of Design Croatian Design Now

30 31

contents MAGAZINES Oris - Magazine for Architecture and Culture of Living Presjek - Magazine for Details in Architecture Prostor - A Scholary Journal of Architecture and Urban Planning

32 34 36

OTHERS Archeology and Tourism in Croatia Bespoke

38 39

SOON Anthological Architectural Guide of Zagreb - 100 Selected Buildings

CONTENTS