THE UNIVERSITY OF THE PHILIPPINES
FORUM VOLUME 12 NUMBER 3
MAY - JUNE 2011
Filipino Culture and Access to Information By Celeste Ann Castillo Llaneta
H
ere are a few common scenes in the daily lives of Filipinos: a group of housewives or tambays gossiping over coffee or gin bulag; a scientist or NGO worker teaching members of a rural community more efficient ways to earn a living; a public school superintendent waiting for last month’s Department of Education (DepEd) memorandum for posting in his or her office; a group of young people watching the latest telenovela or talk show on television. Each scenario deals with access to and exchange of information, the latter defined as “knowledge concerning some particular fact, subject or event, intelligence or news.”1 Each also reflects certain aspects of Filipino culture. With the world now well and truly in the Information Age, these cultural
tendencies, often overlooked and taken for granted, play a part in our country’s survival in a global information economy. Peer-to-peer sharing Filipinos are generally comfortable communicating. This was confirmed by a study presented by the Department of Communication Research of the UP Diliman College of Mass Communication (CMC) in 2006. The study concludes that, culturally speaking, Filipino communication is collectivist, family-oriented, highly contextual and hierarchical. In other words, Filipinos are most comfortable communicating with people of the same socio-economic status, age, educational attainment and linguistic group, and with members of the nuclear
family, although this varies depending on the topics being discussed. Filipinos also prefer face-to-face conversations, perhaps due to the importance of non-verbal cues in our communication style and the highly contextual nature of Philippine society. Filipinos are least comfortable communicating with people of a different status, particularly with foreigners and those in positions of authority.2 With its focus on a random sampling of survey respondents from Metro Manila, the study offers a peek into the urban Pinoy culture when it comes to communication. However, with the rich diversity of people, settings and ethnolinguistic groups in the country, the bigger picture might be far more complex. FILIPINO CULTURE, p. 2