THE UNIVERSITY OF THE PHILIPPINES
FORUM VOLUME 12 NUMBER 6
NOVEMBER - DECEMBER 2011
'It’s Complicated'
Financing UP and other SUCs By Celeste Ann Castillo Llaneta
I
t is the quintessential choice between “a rock and a hard place.” Former Harvard University president Derek Curtis Bok described this choice in a series of fictitious dreams.1 These “dreams” begin with his decision, upon the suggestion of an alumnus, to borrow $2 billion to assemble “the greatest faculty, the finest facilities, and the most talented student body the world had ever seen.” The staggering amount would improve the university to such a degree that
paying back the loan would be easy, or so the alumnus claims. Exhausted from the never-ending search for money to finance the university, Bok agrees. In subsequent “dreams,” the university rises to extravagant heights on a tide of money. However, Bok is soon forced to come up with more controversial and more difficult schemes to earn money to repay the loan. Finally, his financier-alumnus suggests that he allow companies to
pay for the right to put their corporate logos on course programs and to place ads in classrooms. When Bok refuses, the irate alumnus makes a final offer: that Bok set aside one hundred slots in every entering freshman class and auction them off to the highest bidders. This Faustian fable, retold by Bok in the preface to his book Universities in the Marketplace (Princeton University Press, 2003), is offered as a warning about the risks of commercialization
in higher education. This warning is being echoed among universities2 in the face of a growing worldwide demand for higher education; rising costs of running a university; diminishing government subsidy for public higher education; social and economic changes brought about by rapid shifts in technology; and the rise of a globally-connected, knowledgebased economy.3 “By trying so hard to acquire more money for their COMPLICATED, p. 2