COMPANY PROFILE ABOUT US
UPTODATE FASHION ACADEMY
The Uptodate project was established in the center of Milan in 2001. Its aim is to offer formative and introductory services of a high technical and creative level, aimed at the emergent professions in Fashion, Design and Beauty. It is the first International Fashion, Design and Beauty Academy to offer highly specialized courses for the creative professions complementary to the Fashion System. Uptodate is a highly qualified Academy, based upon an exclusive new concept including creativity, professionalism and trend research.
FASHION ACADEMY ABOUT US
UPTODATE FASHION ACADEMY Uptodate Fashion Academy – besides being the first international Academy to offer qualified, innovating and formative paths of undisputed value, it is a place where Fashion, Design & Beauty find their perfect fusion, guaranteeing qualification and updating on trends and aiming at the complete customer satisfaction. Uptodate is a veritable case of Italian excellence. The formative supply, characterized by an ongoing updating and innovative disciplines* includes:
Fashion Make Up Fashion Hair Styling Beauty Consultant Beauty Styling Fashion Image Consulting & Personal Shopper Fashion World Styling (Styling, Trend & Cool Hunter, Portfolio, Photography, Introduction To Fashion Collection, Visual Merchandising, Image Consulting, Fashion PR & Marketing, Fashion Show Production)
Fashion Design The Maison * courses are taught in Italian and provided with simultaneous English translation.
Vision Your own creativity, your passion, your interest in Fashion, Design and Beauty professions deserve support, regard, orientation, development.
Values Fashion, Design & Beauty are the domains that require sophisticated technical and creative skills, but also extreme sensitivity on a human and relational level. For this reason Uptodate intends to highlight the qualities and talents of the students providing them with a high level in professional qualification, but also with an authentic formative sensitivity as for the ambitions and creative projects.
Target Uptodate is aimed at a trendy and dynamic audience in love with fashion, luxury and its exellencies. Young and less young, men and women, clearly differentiating according to the teaching typologies they choose to attend. Because in Uptodate we believe that fashion is ageless.
18 – 23 Years Old Mission Uptodate aims at the education of a student or business operator, optimizing the value and time of learning.
Primary Aim: Job Placement The Uptodate teachers: stylists, make up artists, hair stylists, photographers, image consultants, personal shoppers and other professionals – talented and experienced experts are happy to offer the most innovative teachings and advice for your own success in the world of Fashion and Beauty. Because fashion needs well trained collaborators to create its operative teams.
Young girls/boys who decide to undertake a study path connected to creativity, fashion and graphic illustration - those who choose to build up their profession looking at the future.
19 – 29 Years Old Young girls/boys who seek to enter the fashion world provided with technical skills and creativity pursuing professions more strongly connected to the Beauty world.
23 – 40 Years Old Women and men who love changes and evolution. They attend the Trend course and choose to get close to the independent professions connected to Fashion Styling or Image Consulting.
25 – 45 Years Old Those who love luxury and its exellencies and decide to turn their passion into work following the paths linked to the Personal Shopper or Business Etiquette Consultant professional figures.
TEAM FASHION ACADEMY
TEAM CEO President Tarek Ismail
Director & Co-Founder Sabrina Tolomeo s.tolomeo@fashionuptodate.com
Educational Manager Massimo Curella educational.manager@fashionuptodate.com
Fashion Editor Luca Stefanelli l.stefanelli@enoughmagazine.com
International Relations Michele Guazzone international.relations@fashionuptodate.com
Orientation Abroad orientation@fashionuptodate.com
Orientation Italy orientamento@fashionuptodate.com
Administration Fabio Grassi amministrazione@fashionuptodate.com
Office Manager educational.office@fashionuptodate.com
FASHION ACADEMY OUR TEN POINTS OF STRENGHT
STRENGHTS Strenght 1
Strenght 6
Programs consistent with the trends and evolutions of the current market.
The didactic materials given to the students and the presentations are always provided both in Italian and English.
Strenght 2 The best professionals from the Fashion and Beauty System, the most sought after stylists, make up artists, photographers and designers.
Strenght 3
Strenght 7 Our Orientation and Accomodation service, following the needs of each nationality and thus guaranteeing the highest level of satisfaction for all students.
Information about the biggest fashion events of the year and the chance to attend backstages and shootings as students of the Academy.
Strenght 8
Strenght 4
Strenght 9
An innovative and successful didactic method guaranteeing all students a high level of education.
Experienced photographers for each student’s shootings in order to make their portfolios unique and give them the chance to get a concrete start in the fashion world.
Strenght 5 A stunning location in the heart of Milan, close to the major fashion streets and the city’s artistic and cultural center.
Final shootings, planned for every course to test the learning level achieved by the students.
Strenght 10 ISO 9001/2000 quality certificate.
UPTODATE COURSES SUMMARY
ACADEMIC COURSES Ac 01 Ac 02 Ac 03 Ac 04 Ac 05
Fashion Design The Maison Beauty Lookmaker Fashion World Styling Beauty Consulting Beauty Styling
GLOBAL IMAGE & LIFE COACHING COURSES Gi 01 Gi 02 Gi 03 Gi 04
Global Image & Life Coaching Professional Image Consulting Professional Personal Shopper Image & Etiquette Coaching
FASHION SPECIALIST COURSES
Sp 01 Fashion Make-Up Specialist * Sp 02 Fashion Hair-Styling Specialist * Sp 03 Fashion Styling Specialist * * available in intensive version with a One-to-One introduction
FASHION FUNDAMENTAL COURSES Fo 01 Fo 02 Fo 03
Fashion Fundamental Make-Up Fashion Fundamental Hair-Styling Fashion Fundamental Styling
FASHION ADVANCED COURSES Fa 01 Fa 02 Fa 03
Advanced Fashion Make-Up Advanced Fashion Hair-Styling Advanced Fashion Cool Hunting
FASHION TREND PORTFOLIO COURSES Ft 01 Ft 02 Ft 03
Fashion Make-Up Trend Portfolio Fashion Hair-Styling Trend Portfolio Fashion Styling Trend Portfolio
FASHION SHORT COURSES Sh 01 Sh 02 Sh 03 Sh 04 Sh 05 Sh 06 Sh 07 Sh 08
Fashion Styling Trend & Cool Hunting Portfolio Fashion Beauty & Cosmetics Communication Fashion PR & Marketing Communication Introduction to Fashion Collection Visual Merchandising Fashion Show Production
EVENING COURSES Ec 01 Ec 02 Ec 03 Ec 04 Ec 05
Fashion Event Organization Personal Styling Fashion Wedding Planner Fashion Image Consulting & Personal Shopper Fashion Photography
SUMMER COURSES S 01 S 02 S 03 S 04 S 05
Creative Image Consulting Creative Personal Styling Design your Fashion Make-Up Fashion Personal Shopper Fashion Accessories
MASTER CLASS COURSES Mc 01 Mc 02 Mc 03 Mc 04 Mc 05 Mc 06 Mc 07 Mc 08 Mc 09 Mc 10
Fashion Body Painting Fashion Brow Design Fashion & Editorial Make-Up Trend Fashion & Editorial Hair-Styling Trend Fashion Nail Collection Fashion Tattoo Fashion Shoes Collection & Accessories Fashion Trends Texture & Color Book Fashion Seasonal Book of Personal Shopper Fashion Image Consulting - Special Abstract
ONE-TO-ONE COURSES Ot 01 Ot 02
Fashion & Image Tour Fashion Secrets
UPTODATE HISTORY
HISTORY Uptodate Fashion Academy is the leader in the world of fashion and beauty studies. Founded on a new concept incorporating creativity, professionalism, and trend research. Uptodate Fashion Academy is located in the heart of Milan, the fashion capital of the world, established in 2001 with a mission of providing the highest level of trend knowledge and training to guide the emerging professionals into the world of fashion and beauty. The academic team of Uptodate: stylists, make-up artists, hair stylists, photographers, image consultants, personal shoppers and other professionals are amongst the best specialists in today’s fashion world. The team is fully dedicated to provide students with the highest level of technical knowledge and to guide them to develop their interpersonal skills to ensure their success in the world of fashion and beauty. Uptodate enhances student’s talents by involving them in creative projects and providing opportunities of internships and placements with fashion houses.
UPTODATE METHOD AND VISION
METHOD AND VISION The trend-setter – in fashion, beauty, design and style – is confronted with the “prevailing” currents, but sets his own goal which becomes attractive for the trend already following these currents… So the art “of setting the trend” and therefore of proposing new creative goals for fashion and beauty, implies the ability to explore and interpret the aesthetic-emotional currents of our time. This knowledge based on the observation and surveying of multiple signals (weak and strong) makes it possible to evolve and propose creative goals that guide the prevailing currents toward new trends. If your creativity is expressed in the area of fashion and beauty, whatever your occupation, function of art, nobody can give you what you already have – your imagination and sensitivity. But your inspiration also depends on your knowledge of emotional currents that magnify fashion and beauty in the eyes of individuals and society at large.
ACADEMIC COURSES These courses are designed to ensure that our students are fully prepared and qualified to provide high-quality performance in the World of Fashion and Beauty.
Ac 01 Ac 02 Ac 03 Ac 04 Ac 05
Fashion Design The Maison Beauty Lookmaker Fashion World Styling Beauty Consulting Beauty Styling
ACADEMIC COURSES FASHION DESIGN THE MAISON Ac 01
FASHION DESIGN THE MAISON ATTENDANCE AND DURATION
The number of students is limited and the inscriptions are open until classes are full.
Attendance Monday, Wednesday and Friday 09:30 - 12:30 Tuesday and Thursday 09:30 - 17:00
Course total hours 546 hours
Duration single lessons 3 hours
Language Italian/English
Requirement
fundamental prerequisite to attend the course is to have already turned 18 years old
Creation. It is the word that we like to use to launch the beginning of our presentation of the new annual academic course in Fashion Design the MAISON, which is more than just a simple course in that it contains all the specific techniques of a traditional formation in Fashion Design and the various disciplines that cross it, as well as the primary activity of Cool Hunting, that have to be present to generate future talents, STYLISTS able to suprise and fascinate and above all add innovation to their own creations. The annual academic course Fashion Design the MAISON distributed in three years, will present the real novelty in Italy and in the World between all of the Fashion Institutes: a Capsule with the times, the necessity, the projects, the characteristics, the skills and everything that has to do with the real ways of living in a fashion house. Like every MAISON that is well respected for every student, there is the possibility to create and project a fashion collection.
Professional Opportunities Fashion Design the MAISON Project aimed at all those that have always wanted to become a part of the Fashion System, with their own talent, their own creativity, their own unique style. This allows for a concrete opportunity to enter the fashion market with the Fashion Stylists (to launch their own business or work in a fashion company) Fashion Coordinator, Art Director, Fashion Design, Trend Forecaster.
Course Program I year
II year
III year
Introduction to fashion design Model-making The figurine and the various typologies History of costume History of fashion Creating a collection Sociology: inspiration, ideas, trend research Trend notebooks Study of commodities: textures and materials Study of the chromatic scales Marketing tools analysis The Fashion System Graphic design Fashion English
Fashion design Graphic design Art history Fashion history Sociology: inspiration, ideas, cool hunting PrĂŞt-Ă -porter Fashion marketing Creating a collection: industrial model Accessories and fur designs Photography and fashion Laboratory Fashion English
Fashion design Illustration design Art history History of contemporary fashion Visual design Contemporary fashion trends Haute-Couture Logo and brand Creating a business Strategic vision in fashion Business English Creative laboratory: show production Research project
Project: Capsule 1
Project: Capsule 2
Project: Capsule 3
ACADEMIC COURSES FASHION DESIGN THE MAISON Ac 01
capsule Capsule is the new project dedicated to the students of the annual academic course Fashion Design the MAISON of Uptodate. Capsule is nothing other than a parallel, a real vision of what it means to live in Fashion and what it entails. Positioned within our annual academic course, the Capsule of Uptodate will allow the students to simulate everything as if it were a fashion company. Everything occurs within a given time period, coinciding with the creation of a Collection and a Pre-Collection. Times, methods, projects, teamwork, global market visions, strategic analysis, Fashion show organization that best represents its own collections. This satisfies two fundamental conditions: - The first is to study fashion, as it should be, with its notions and technicalities. - The second is to be able to understand the use of what is acquired with respect to the mechanisms of a real Fashion company. Everything is under the magnifying lens of a team of professional teachers and visiting professors that are able to give our students the precious support they need at the end of their academic journey, in order to create the best collections.
Course Program How a maison is born: from the idea to a project The roles within a maison The professional figures Distribution of the work Cool hunting activities How a collection is born: the briefing Creation of the key word of a collection The time it takes to create a collection Creation of a collection scheme Trend notebooks Selection of the various materials Collection and pre-collection Presentation of a project Mechanisms of internal communications within a maison The marketing and commercial offices Reports with the press The distribution The presentation of the pieces: show production
ACADEMIC COURSES BEAUTY LOOKMAKER Ac 02
BEAUTY LOOKMAKER ATTENDANCE AND DURATION
The number of students is limited and the inscriptions are open until classes are full.
Attendance daily, Monday to Friday 9:30 - 12:30 and 14:00 - 17:00
Course total hours 648 hours
Duration single lessons 6 hours
Language Italian/English
Requirement
fundamental prerequisite to attend the course is to have already turned 18 years old
This course aims at preparing students to become professional Beauty Lookmakers, a figure in the fashion world able to create and personalize every look. The course provides the tools and knowledge of make-up and hair-styling.
Professional Opportunities The Beauty Lookmaker will succeed as image creator for fashion shows, events, photographic services, publicity campaigns, editorials, and as creator of look books. Beauty look makers can develop career in television, theatre and movie industry, also as consultants in specialized centers.
Course Program Sp 01 Fashion Make-Up Specialist Sp 02 Fashion Hair-Styling Specialist
ACADEMIC COURSES FASHION WORLD STYLING Ac 03
FASHION WORLD STYLING ATTENDANCE AND DURATION
The number of students is limited and the inscriptions are open until classes are full.
Attendance daily, Monday to Friday 9:30 - 12:30 and 14:00 - 17:00
Course total hours 972 hours
Duration single lessons 6 hours
Language Italian/English
Requirement
fundamental prerequisite to attend the course is to have already turned 18 years old
The Fashion World Styling has been created on explicit demand from today’s fashion world need of experienced professionals with eclectic capacity of Communication, Design and Trend Books, Marketing, Public Relations and Commercial knowledge. The purpose of the course is to demonstrate the impact of the intervention of the fashion professionals in prestigious roles in the various sectors: Communication Directors, Designers, Owners of Public Relations Agencies, Owners of Commercial Show Rooms, Photographers, and Fashion Editors. This course outlines all the basic elements of communication, creativity and commercial professionalism in the fashion world and on completing the course, students will possess a global vision of the professional fashion world.
Professional Opportunities Students who complete the course will have the opportunity to enter the world of fashion to become professionals to work for heads of fashion magazines, show rooms, press offices, fashion houses, and as freelance for specialized styling agencies. They are also Research Consultants for fashion magazines, Event Organizer, Fashion Show Directors, Bookers, P.R., Costume Designers, and Personal Shoppers.
Course Program Sh 01 Sh 02 Sh 03 Sh 05 Sh 06 Gi 02 Sh 07 Sh 08 Special
Fashion Styling Trend & Cool Hunting Portfolio Fashion PR And Marketing Communication Introduction to Fashion Collection Fashion Image Consulting Fundamental Visual Merchandising Fashion Show Production Fundamental Fashion Photography
ACADEMIC COURSES BEAUTY CONSULTING Ac 04
BEAUTY CONSULTING ATTENDANCE AND DURATION
The number of students is limited and the inscriptions are open until classes are full.
Attendance daily, Monday to Friday 9:30 - 12:30 and 14:00 - 17:00
Course total hours 972 hours
Duration single lessons 6 hours
Language Italian/English
Requirement
fundamental prerequisite to attend the course is to have already turned 18 years old
The course will provide a broad overview of scenery with regards to fashion, cosmetics and the entire field of well-being (thermal bath, beauty farm, fitness center, etc.). The synergies in place between the world of beauty and of fashion are by now a reality. The beauty and well-being market experiences continuous growth and always on the look for more and more specialized figures. The new trends of cosmetics communication involve concepts that seem to be miles apart from the pure and simple activity of selling, and embrace, together with chemistry, dermatology, technology, disciplines like art, fashion history, anthropology, philosophy and psychology, image consulting, make-up, hair styling, morpho-psychology, public speaking, visual merchandising, non-verbal communication, all fundamental to identify the diverse pieces of the mosaic “Beauty Consultant�.
Professional Opportunities Professionals will succeed as image creators for fashion shows, events, photographic services, publicity campaigns, editorials, and as creators of look books. They can develop career in television, theatre and movie industry, also as consultants in specialized centers.
Course Program Sh 04 Gi 02 Gi 04 Sp 01 Sp 02
Fashion Beauty & Cosmetics Communication Professional Image Consulting Image & Etiquette Coaching Fashion Make-Up Specialist Fashion Hair-Styling Specialist
ACADEMIC COURSES BEAUTY STYLING Ac 05
BEAUTY STYLING ATTENDANCE AND DURATION
The number of students is limited and the inscriptions are open until classes are full.
Attendance daily, Monday to Friday 9:30 - 12:30 and 14:00 - 17:00
Course total hours 648 hours
Duration single lessons 6 hours
Language Italian/English
Requirement
fundamental prerequisite to attend the course is to have already turned 18 years old
Beauty Styling represents the future. The fusion of two worlds together univocally narrates an image. Styling, trends, make-up, hairstyling, portfolio are some of the teachings that compose this innovative and revolutionary fashion “container�. Unique fil rouge that narrates and communicates how fashion needs the introduction of multifaceted, professional figures that are technical and creative at the same time. Method and style, technique and innovation, fashion and beauty. Characteristics of the professional figure of a Beauty Stylist. Sensitive and perceptual, able to recognize the trends of the market and introduce new looks; able to handle photographic shoots, lights, choreography, make-up and cooperate with a team of specialists on all levels to bring about a great unique added value under the spotlights and to the biggest Fashion Shows in the world.
Professional Opportunities A Beauty Stylist collaborates with the stylist in fashion shows or events related to the presentation of the collections. Furthermore, they are responsible of the image of the collection and not only that. Thanks to the added value, that is beauty skills, a Beauty Stylist is capable to adapt to all the backstage needs, guaranteeing the best result as stylist as well as make-up artist. This will train them as full-skilled figures increasingly needed in the present Fashion System. The course will prepare professionals to work for heads of fashion magazines, show rooms, press offices, fashion houses, and as freelance for specialized styling agencies.
Course Program Sp 01 Fashion Make-Up Specialist Sp 03 Fashion Styling Specialist
GLOBAL IMAGE & LIFE COACHING COURSES Uptodate Fashion Academy is the leading academy in Milan for Image Consulting, Professional Protocol and Communication training. The program provides the knowledge and hands-on experience for students that sets them apart from the competition and prepares them to become top-notch fashion consultants, style consultants, image consultants, personal stylists and personal shoppers.
Gi 01 Gi 02 Gi 03 Gi 04
Global Image & Life Coaching Professional Image Consulting Professional Personal Shopper Image & Etiquette Coaching
GLOBAL IMAGE & LIFE COACHING COURSES GLOBAL IMAGE & LIFE COACHING Gi 01
GLOBAL IMAGE & LIFE COACHING ATTENDANCE AND DURATION
The number of students is limited and the inscriptions are open until classes are full.
Attendance daily, Monday to Friday 9:30 - 12:30 and 14:00 - 17:00
Course total hours 324 hours
Duration single lessons 6 hours
Language Italian/English
Requirement
fundamental prerequisite to attend the course is to have already turned 18 years old
The Image Consultants design and develop unique image of success for their clients (individuals, image professionals, and corporations), studying possible problems related to the image and finding solutions through different levels of implementation. Individual image consulting includes the analysis of the personality, body type, clothing, communication style (from verbal to expressions), color analysis, current work wardrobe, and age. A Corporate Image Consultant analyses problems that may prevent the success or slows down the growth. Problems may be related to personnel, physical ambience, and business ethics. An Image Consultant is a consultant of a personalized good taste. Their mission is to optimize client’s time by guiding them to invest time and money in the best way to buy suitable clothing and accessories and to be aware of the latest trends. The Image Consultant becomes a personal guide that conducts the client to the discovery of shops, boutiques, fashion ateliers and haute couture.
Professional Opportunities Professionals usually work autonomously and create a client circle by means of an own website, though email, or by telephone. They work with corporations that have already launched this type of activity specialized in public relations and communication, with headquarters in the main foreign and Italian cities. They can collaborate with beauty centers and companies that desire to improve their image and the professional look of their personnel. Also, they can work with agencies that offer consultancy services to individuals that search for a successful image.
Course Program Gi 02 Gi 03 Gi 04
Professional Image Consulting Professional Personal Shopper Image & Etiquette Coaching
GLOBAL IMAGE & LIFE COACHING COURSES PROFESSIONAL IMAGE CONSULTING Gi 02
PROFESSIONAL IMAGE CONSULTING ATTENDANCE AND DURATION
The number of students is limited and the inscriptions are open until classes are full.
Attendance daily, Monday to Friday 9:30 - 12:30 and 14:00 - 17:00
Course total hours 144 hours
Duration single lessons 6 hours
Language Italian/English
Requirement
fundamental prerequisite to attend the course is to have already turned 18 years old
The Image Consultants design and develop a unique image of success for their clients (individuals, image professionals, and corporations). Individual image consulting includes the analysis of the personality, body type, clothing, communication style (from verbal to expressions), color analysis, current work wardrobe, and age. Corporate Image consultant analyses problems that may prevent the success or slows down the growth. Problems may be relating to personnel, physical ambience, and business ethics.
Professional Opportunities Image Consultants work with corporations that has already launched this type of activity specialized in public relations and communication, with headquarters in the main foreign and Italian cities. They can collaborate with beauty centers and companies that desire to improve their image and the professional look of their personnel. Also, they can work with agencies that offer consultancy services to individuals that search for a successful image.
Course Program Image analysis, re-definition, and improvement Color analysis Chromatic types based on seasons Body and facial shape Hair styles and make up Posture and mannerisms Analysis and organization of the wardrobe Deciding a budget for the purchase of a wardrobe Brands that can build the customers style Choosing perfume
GLOBAL IMAGE & LIFE COACHING COURSES PROFESSIONAL PERSONAL SHOPPER Gi 03
PROFESSIONAL PERSONAL SHOPPER ATTENDANCE AND DURATION
The number of students is limited and the inscriptions are open until classes are full.
Attendance daily, Monday to Friday 9:30 - 12:30 and 14:00 - 17:00
Course total hours 108 hours
Duration single lessons 6 hours
Language Italian/English
Requirement
fundamental prerequisite to attend the course is to have already turned 18 years old
A Personal Shopper is a figure that was fashioned in the USA in the nineties and established some years later in the main Italian cities, especially in Milan. The mission of the Personal Shopper is to optimize client’s time by guiding them to invest time and money in the best way to buy suitable clothing and accessories and to be aware of the latest trends.
Professional Opportunities Professional Personal Shopper work with luxurious hotels, showrooms, and companies that have already launched this type of activity, specialized in public relations and communication, with headquarters in the main foreign and Italian cities.
Course Program Professional clothing Accessories: how to define their value and importance Meeting the client: how to develop a strong and deep relationship Personal shopper’s “friends”: dealers, hotel concierges, restaurant managers Key word for a personal shopper: being always updated Visiting a professor: a personal shopper working in Milan Choosing clothing and accessories according to client’s budget and personality Outdoor visit among the fashion streets of Milan Clothing psychology Fashion brands: prêt-à-porter, haute couture, concept store, malls, outlets, and markets Fashion and “musts” in the fashion system Beauty and the small and great events to follow and suggest
GLOBAL IMAGE & LIFE COACHING COURSES IMAGE & ETIQUETTE COACHING Gi 04
IMAGE & ETIQUETTE COACHING ATTENDANCE AND DURATION
The number of students is limited and the inscriptions are open until classes are full.
Attendance daily, Monday to Friday 9:30 - 12:30 and 14:00 - 17:00
Course total hours 72 hours
Duration single lessons 6 hours
Language Italian/English
Requirement
fundamental prerequisite to attend the course is to have already turned 18 years old
The attention to the image for men has increasingly developed in the past few years without losing sight of everyone’s peculiarities though. The key to success - both social and professional - is in fact the result of a careful mix between appearance and substance, savoir faire and charisma, etiquette and personality. It’s exactly on such aspects the course program relies upon, bringing students to a solid preparation to consultancy to embark on the much sought-after road to success.
Professional Opportunities This course completes the course of Image consultant and refines the skills of communications to have the opportunity of becoming a professional Image Consultant with a part dedicated to men image consulting.
Course Program Image Consulting for men The first impression Success and image Professional work acquire Table etiquette Protocol Business etiquette Personal presentation How to listen and guide a conversation International protocol: the base rules of “Galateo” and savoir faire in situations of different cultures Appropriate greetings and introductions Gift giving
FASHION SPECIALIST COURSES The Specialist Courses are highly specialized courses dedicated to students who desire to have complete knowledge in a specific sector of fashion and beauty.
Sp 01 Fashion Make-Up Specialist * Sp 02 Fashion Hair-Styling Specialist * Sp 03 Fashion Styling Specialist * * available in intensive version with One-to-One introduction
FASHION SPECIALIST COURSES FASHION MAKE-UP SPECIALIST Sp 01
FASHION MAKE-UP SPECIALIST ATTENDANCE AND DURATION
The number of students is limited and the inscriptions are open until classes are full.
Attendance daily, Monday to Friday 9:30 - 12:30 and 14:00 - 17:00
Course total hours 324 hours
Duration single lessons 6 hours
Language Italian/English
Requirement
fundamental prerequisite to attend the course is to have already turned 18 years old
The Fashion Make-up specialist course is a natural evolution of a profession and of an art that expresses aesthetic values aimed at completing a fashion concept. The course is comprehensive and complete; it consists of three parts; fundamental, advanced and Trend make-up. This program is highly specialized for students to learn the technique of immediate impact. The objectives of the course are to provide the tools and to enhance the skills necessary for the preparation of the actual trend of make-up and the construction of a portfolio for own presentation to agencies and editorials.
Professional Opportunities Professionals that work as free-lance or with cosmetic firms creating the styles that determines the fashion trend. They work with photographers in the fashion shows, events, or bridal. Also, they can work as research consultants and experts of make-up trends.
Course Program Fo 01 Fa 01 Ft 01
Fashion Fundamental Make-Up Advanced Fashion Make-Up Fashion Make-Up Trend Portfolio
FASHION SPECIALIST COURSES FASHION HAIR-STYLING SPECIALIST Sp 02
FASHION HAIR-STYLING SPECIALIST ATTENDANCE AND DURATION
The number of students is limited and the inscriptions are open until classes are full.
Attendance daily, Monday to Friday 9:30 - 12:30 and 14:00 - 17:00
Course total hours 324 hours
Duration single lessons 6 hours
Language Italian/English
Requirement
fundamental prerequisite to attend the course is to have already turned 18 years old
The Fashion Hair-styling Specialist course is a natural evolution of a profession and of an art that expresses aesthetic values aims to complete a fashion concept. The course is comprehensive and complete; it consists of three parts; fundamental, advanced and Trend Hair-styling. This program is highly specialized for students to learn the technique of immediate impact. The objectives of the course are to provide the tools and to enhance the skills necessary for preparation of the actual trend of Hair-Styling and the construction of a portfolio for own presentation to agencies and editorials.
Professional Opportunities Professionals that work as free-lance or with cosmetic firms creating hair styles that determines the fashion trend. They work with photographers in the fashion shows, events, or bridal. Also, they can work as research consultants and experts of hair-styling trends.
Course Program Fo 02 Fa 02 Ft 02
Fashion Fundamental Hair-Styling Advanced Fashion Hair-Styling Fashion Hair-Styling Trend Portfolio
FASHION SPECIALIST COURSES FASHION STYLING SPECIALIST Sp 03
FASHION STYLING SPECIALIST ATTENDANCE AND DURATION
The number of students is limited and the inscriptions are open until classes are full.
Attendance daily, Monday to Friday 9:30 - 12:30 and 14:00 - 17:00
Course total hours 324 hours
Duration single lessons 6 hours
Language Italian/English
Requirement
fundamental prerequisite to attend the course is to have already turned 18 years old
Fashion Stylist Specialistis are experts capable to create an image in all of its phases: from the fashion show to the advertising campaign. They are research consultants, experts of trends and styling. During the course, students will learn all the notions needed to face the new challenges that the world of fashion presents, in-depth knowledge of the history of fashion, analysis of the most important eras, of the whole system of weaving and of luxury, studying in great detail the various typologies of styling. They will tackle the themes regarding the analysis of trends and the research of tendencies of styling, they will learn to understand the commercial world and the exclusive construction of a portfolio for presentation of themselves to agencies and editorials.
Professional Opportunities Professionals will work as freelancers or for fashion companies that need their professionalism to anticipate the stylists that will determine the fashion in the near future. Fashion Stylist Specialists will also collaborate with the stylist in fashion shows or events related to the presentation of the collections. Furthermore, they are responsible of the image of the collection. The work will concentrate itself mostly around the period of fashion shows and other special events, also in television and in cinema: is this case the Fashion Stylist Specialist will identify the outfits of the various “actors� of the programs in the different productions. The professionals work for heads of fashion magazines, in style offices, show rooms, press offices, fashion houses, and as freelance for specialized styling agencies.
Course Program Fo 03 Fa 03 Ft 03
Fashion Fundamental Styling Advanced Fashion Cool Hunting Fashion Styling Trend Portfolio
FASHION FUNDAMENTAL COURSES These courses are highly specialized and aim at teaching the fundamentals and creative techniques of fashion and beauty concepts.
Fo 01 Fundamental Fashion Make-Up Fo 02 Fundamental Fashion Hair-Styling Fo 03 Fundamental Fashion Styling
FASHION FUNDAMENTAL COURSES FUNDAMENTAL FASHION MAKE-UP Fo 01
FASHION FUNDAMENTAL MAKE-UP ATTENDANCE AND DURATION
The number of students is limited and the inscriptions are open until classes are full.
Attendance daily, Monday to Friday 9:30 - 12:30 and 14:00 - 17:00
Course total hours 144 hours
Duration single lessons 6 hours
Language Italian/English
Requirement
fundamental prerequisite to attend the course is to have already turned 18 years old
Make-up today is a fundamental factor of the total look, therefore, the makeup expresses the image of an individual and how well this person is in line with the fashion trends. The course consists of the basic techniques of the fashion make-up today.
Professional Opportunities Professionals that work as free-lance or with cosmetic firms creating the styles that determines the fashion trend. They work with photographers in the fashion shows, events, or bridal. Also, they can work as research consultants and experts of make-up trends.
Course Program Make-up tools, products, and the make-up station Chromatology and the theory of colors The base, the foundation, and correctors Study of the face and analysis of the typologies Eye make-up: border, shade Preparation for make-up practice The use of the eyelash curler Mascara The eyebrow design The mouth: contour, the selection of the lip liner, the lipstick The blush The use of artificial eyelashes Contact lenses Bridal make-up Camouflage Ethnic make-up: make-up on oriental persons and dark skins
FASHION FUNDAMENTAL COURSES FUNDAMENTAL FASHION HAIR-STYLING Fo 02
FASHION FUNDAMENTAL HAIR-STYLING ATTENDANCE AND DURATION
The number of students is limited and the inscriptions are open until classes are full.
Attendance daily, Monday to Friday 9:30 - 12:30 and 14:00 - 17:00
Course total hours 144 hours
Duration single lessons 6 hours
Language Italian/English
Requirement
fundamental prerequisite to attend the course is to have already turned 18 years old
Hair-styling today is a fundamental factor of the total look, therefore, the hair styling expresses the image of the individual and how well this person is in line with the fashion trends. The course consists of the basic techniques of the fashion hair-styling today.
Professionali Opportunities Professionals that work as free-lance or with cosmetic firms creating hair styles that determines the fashion trend. They work with photographers in the fashion shows, events, or bridal. Also, they can work as research consultants and experts of hair-styling trends.
Course Program Hair styling tools Fashion Cut & Coloring How the work station should be organized Straight, curly, and raised hair Wigs Extensions Hair styles and ornaments for brides
FASHION FUNDAMENTAL COURSES FUNDAMENTAL FASHION STYLING Fo 03
FASHION FUNDAMENTAL STYLING ATTENDANCE AND DURATION
The number of students is limited and the inscriptions are open until classes are full.
Attendance daily, Monday to Friday 9:30 - 12:30 and 14:00 - 17:00
Course total hours 144 hours
Duration single lessons 6 hours
Language Italian/English
Requirement
fundamental prerequisite to attend the course is to have already turned 18 years old
The stylist is a professional with an exceptional sense for fashion, who is able to create a style that is immediately identifiable and recognizable. The stylist works with fashion designers at fashion shows or events for the presentation of collections. The stylist manages the image of the collection, matching clothes with accessories and details, showcasing the designer’s work. The stylist plays a key role during fashion shoots or shows, transferring the mood and the interpretation to the photographer, models, make-up artist and hairstylists, studying the right setting. He looks for accessories and defines the right outfits and their combinations. Moreover, this professional also coordinates the organization of shop windows and/or works for magazines that value his taste and opinion in selecting the right proposals for the coming season.
Professional Opportunities The professionals are among the most important in the Fashion System. They work for fashion shows, advertising campaigns, editorials and fashion events. They can also produce lookbooks and institutional images and are experts of still-life and of the techniques of shoots on the catwalk. They communicate with the fashion designer and with people in charge of a brand to promote the concept through the image. Also, they collaborate with model agencies and fashion magazines, and they autonomously carry out projects for magazines and fashion companies. The student will develop the critical and operative skills to promote, organize and produce reports and photographic exhibitions.
Course Program Fashion and style Costume and fashion history; Ancient civilizations From barbarians to the Middle Ages The 16th Century From the Baroque to the Bourgeois era The opulence between the 17th and 18th centuries The aftermath of the French Revolution The Industrial Revolution The beginning of the 20th Century The 1920s, 1930s and 1940s The 1950s and the New Look by Dior The revolution of ’68 and the youth trends The change of the costumes in the 1970s The first generation of stylists The 1980s: the success of image The 1990s: the depression and minimalism The new millennium and the advent of the global market The analysis of costume and lines Chromatography, fibres, yarns, textiles and materials Accessories Different styling typologies: editorial styling and creative styling The current trends in fashion styling
FASHION ADVANCED COURSES These courses are highly specialized and aim at teaching the advanced and creative techniques of fashion and beauty concepts.
Fa 01 Advanced Fashion Make-Up Fa 02 Advanced Fashion Hair-Styling Fa 03 Advanced Fashion Cool Hunting
FASHION ADVANCED COURSES ADVANCED FASHION MAKE-UP Fa 01
ADVANCED FASHION MAKE-UP ATTENDANCE AND DURATION
The number of students is limited and the inscriptions are open until classes are full.
Attendance daily, Monday to Friday 9:30 - 12:30 and 14:00 - 17:00
Course total hours 72 hours
Duration single lessons 6 hours
Language Italian/English
Requirement
fundamental prerequisite to attend the course is to have already turned 18 years old
Make-up today is a very important factor of the total look and application has always been a popular activity that attracts much interest worldwide from the conventional methods to the extravagant. Whilst it can be applied for mere enjoyment, professional application of make up calls for more indepth knowledge of the most advanced techniques as well as the fascinating history of make up throughout the centuries.
Professional Opportunities Professionals that work as free-lance or with cosmetic firms creating the styles that determines the fashion trend. They work with photographers in the fashion shows, events, or bridal. Also, they can work as research consultants and experts of make-up trends.
Course Program Fashion make-up throughout time The ‘900: 1920 and black and white cinema Make-up history: the Thirties, Marlene Dietrich and Greta Garbo Make-up history: the Forties, Joan Crawford and Rita Hayworth Make-up history: the Fifties, Marilyn Monroe Make-up history: the Sixties, Audrey Hepburn and Brigitte Bardot Make-up history: the Seventies, The new superstars Twiggy and Veruscka Make-up history: the Eighties and Nineties, Madonna, Cindy Crawford, Naomi Campbell and Claudia Schiffer
FASHION ADVANCED COURSES ADVANCED FASHION HAIR-STYLING Fa 02
ADVANCED FASHION HAIR-STYLING ATTENDANCE AND DURATION
The number of students is limited and the inscriptions are open until classes are full.
Attendance daily, Monday to Friday 9:30 - 12:30 and 14:00 - 17:00
Course total hours 108 hours
Duration single lessons 6 hours
Language Italian/English
Requirement
fundamental prerequisite to attend the course is to have already turned 18 years old
Hair-styling uses a wide variety of advanced techniques and fashion trends to create certain appearances. Throughout the decades styles have changed drastically, although, the more classic styles still remain to this day. These courses teach the transition of styles through the decades, from practical to impractical and from traditional to the fashion on the future.
Professional Opportunities Professionals that work as free-lance or with cosmetic firms creating the styles that determine the fashion trend. They work with photographers in the fashion shows, events, or bridal. Also, they can work as research consultants and experts of hair-styling trends.
Course Program Photographers influence on hairstyles History of hair-styling Fashion hair-styling during the earlier periods Fashion hair-styling during the forties Fashion hair-styling during the fifties Fashion hair-styling during the sixties Fashion hair-styling during the seventies Fashion hair-styling during the eighties Fashion hair-styling during the nineties
FASHION ADVANCED COURSES ADVANCED FASHION COOL HUNTING Fa 03
ADVANCED FASHION COOL HUNTING ATTENDANCE AND DURATION
The number of students is limited and the inscriptions are open until classes are full.
Attendance daily, Monday to Friday 9:30 - 12:30 and 14:00 - 17:00
Course total hours 72 hours
Duration single lessons 6 hours
Language Italian/English
Requirement
fundamental prerequisite to attend the course is to have already turned 18 years old
Discovering the appeal of fashion trends, investigating the styles and looks that are going to influence the catwalks in the coming seasons are the core skills and competencies of the cool hunter. The analysis and study of fashion trends involve a deep knowledge of the sector and very strong powers of observation. The cool hunter observes, examines shop windows, attends exhibitions, new clubs and bars. The work of the cool hunter involves understanding and perceiving the system of aesthetic values in all consumer categories and profiles, providing fashion companies with information and indications on what consumers would like. For this reason, ‘cool hunters’ decide today what consumers will buy tomorrow. Multinational communication and design companies consult these professionals in order to understand people’s tastes and move in the right direction.
Professional Opportunities Cool hunters often work as freelance specialists, but there is an increasing number of companies, especially in the mass consumer goods sector, which consider this professional the key link between marketing and production.
Course Program The trends: analysis and rationality Analysis of the difference between “cool hunting” and “trend research” Analysis of 20th century icons Communication through clothes The style office The showroom The concept store and visual merchandising Forecasts for the immediate future, techniques and intuitions How it is possible to translate social trends and movements into a fashion product The social and personal body Analysis of technical books showing different types of fabric in the context of different environments and movements The fashion accessory as the protagonist of communication
FASHION TREND PORTFOLIO COURSES The Fashion Trend courses provide advanced preparation and training for fashion professionals who wish to specialize in a certain sector of fashion and guide students to plan their portfolios.
Ft 01 Fashion Make-Up Trend Portfolio Ft 02 Fashion Hair-Styling Trend Portfolio Ft 03 Fashion Styling Trend Portfolio
FASHION TREND PORTFOLIO COURSES FASHION MAKE-UP TREND PORTFOLIO Ft 01
FASHION MAKE-UP TREND PORTFOLIO ATTENDANCE AND DURATION
The number of students is limited and the inscriptions are open until classes are full.
Students will be able to envision the newest trends and incorporate an imagination with their fashion knowledge. This will guide them through preparation of their make-up portfolio for presentation to agencies and publishers.
Professional Opportunities Attendance daily, Monday to Friday 9:30 - 12:30 and 14:00 - 17:00
Course total hours 72 hours
Duration single lessons 6 hours
Language Italian/English
Requirement
fundamental prerequisite to attend the course is to have already turned 18 years old
Professionals that work as free-lance or with cosmetic firms creating the styles that determine the fashion trend. They work with photographers in the fashion shows, events, or bridal. Also, they can work as research consultants and experts of make-up trends.
Course Program Make-up for fashion shows and photography The new frontier of tricks: virtual beauty through computers Photography make-up project: Make-up for the runway Cosmetic campaign photography project Chromatic effect photography project Photographic make-up project: the doll Photographic make-up: the graphics Photographic make-up: dramatic effect Portfolio presentation and building agency contacts
FASHION TREND PORTFOLIO COURSES FASHION HAIR-STYLING TREND PORTFOLIO Ft 02
FASHION HAIR-STYLING TREND PORTFOLIO ATTENDANCE AND DURATION
The number of students is limited and the inscriptions are open until classes are full.
Students will be able to envision the newest trends and incorporate an imagination with their fashion knowledge. This will guide them through preparation of their hair-styling portfolio for presentation to agencies and publishers.
Professional Opportunities Attendance daily, Monday to Friday 9:30 - 12:30 and 14:00 - 17:00
Course total hours 72 hours
Duration single lessons 6 hours
Language Italian/English
Requirement
fundamental prerequisite to attend the course is to have already turned 18 years old
Professionals that work as free-lance or with cosmetic firms creating hair styles that determines the fashion trend. They work with photographers in the fashion shows, events, or bridal. Also, they can work as research consultants and experts of hair-styling trends.
Course Program Image research for a continuous update Relationship with clients, photographers, stylists, and models Choosing an image, realizing it, and finishing it The current fashion hair-styles (catwalks and fashion magazines) Hair-styling trends Wigs to use in a photographic set or during a catwalk Portfolio preparation The research and the contact with the agency The new frontier of tricks: computer enhanced hair-styling Visiting a professor: a freelance fashion hair-stylist
FASHION TREND PORTFOLIO COURSES FASHION STYLING TREND PORTFOLIO Ft 03
FASHION STYLING TREND PORTFOLIO ATTENDANCE AND DURATION
The number of students is limited and the inscriptions are open until classes are full.
Attendance daily, Monday to Friday 9:30 - 12:30 and 14:00 - 17:00
Course total hours 72 hours
Duration single lessons 6 hours
Language Italian/English
Requirement
fundamental prerequisite to attend the course is to have already turned 18 years old
This course proposes to elaborate on themes of tastes in scenography and the immediate impact through research that simulates the professional reality and that help develop the maturity and the autonomy in planning. The course provides all the knowledge needed for the preparation and the construction of a portfolio for agencies and editorial offices.
Professional Opportunities It will offer the possibility to carry out research that simulates the reality of one’s own photo’s and ideas of image in a selected field: photography, styling, make-up or hairstyling, making use of models provided by appropriate agencies.
Course Program Analysis of a “shooting” Reseach of photography, editorial choices, stylist, make-up artist, hairstylist, choice of models The trends in fashion photography The use of light in fashion photography Analysis of the present trend through the leaders in fashion The dress, the choice of accessories, the make-up, the styling, the light and the model Presentation of student projects The construction of a portfolio for presentation to editorial offices and agencies
FASHION SHORT COURSES The Fashion World Styling program is divided into none different modules scheduled throughout the year – students can attend either the whole program or focus just on a part of it, specialising in specific branches and customising their academic paths:
Sh 01 Sh 02 Sh 03 Sh 04 Sh 05 Sh 06 Sh 07 Sh 08
Fashion Styling Trend & Cool Hunting Portfolio Fashion Beauty & Cosmetics Communication Fashion PR & Marketing Communication Introduction to Fashion Collection Visual Merchandising Fashion Show Production
FASHION SHORT COURSES FASHION STYLING Sh 01
FASHION STYLING ATTENDANCE AND DURATION
The number of students is limited and the inscriptions are open until classes are full.
Attendance daily, Monday to Friday 9:30 - 12:30 and 14:00 - 17:00
Course total hours 144 hours
Duration single lessons 6 hours
Language Italian/English
Requirement
fundamental prerequisite to attend the course is to have already turned 18 years old
Playing a vital role in the fashion scene, stylists are the major arbiters of style. With a careful eye towards the hidden moods, stylists recognize and declare what is turning into fashion on a regular basis and develop looks and the right combination of clothing and accessories in order to give shape to what is cool today. The course includes a complete study of costume history, plus the styles and designers of the 20th century until today.
Professional Opportunities Stylists work for fashion magazines, styles offices, showrooms, press offices, fashion companies, as a free lance in styling agencies. Additionally they work as research consultants for fashion magazines, event organizations, fashion show direction, bookers, PR, costume stylists and personal shoppers.
Course Program Fashion and style: beginning and history Costume and fashion history Ancient history The Middle Ages The Sixteenth Century From Baroque to Burgeoisie Age The opulence between Seventeenth and Eighteenth centuries The aftermath of French Revolution The Industrial Revolution The Twentieth Century 1920s, 1930s, 1940s The 50’s and the New Look of Dior The revolution of 68 and juvenile trends Tha changes of costumes in the 70’s The first generation of fashion designers The 80’s: the succes of image The second generation of fashion designers The 90’s: the Depression and minimalism 2000 and the global market Analysis of costume and lines Chromatology different styling typologies Editorial, creative styling The current trend in fashion styling
FASHION SHORT COURSES TREND & COOL HUNTING Sh 02
TREND & COOL HUNTING ATTENDANCE AND DURATION
The number of students is limited and the inscriptions are open until classes are full.
Attendance daily, Monday to Friday 9:30 - 12:30 and 14:00 - 17:00
Course total hours 108 hours
Duration single lessons 6 hours
Language Italian/English
Requirement
fundamental prerequisite to attend the course is to have already turned 18 years old
Discovering the appeal of fashion trends, investigating and finding out in advance the styles that are going to determine fashion in the coming future and are the cool hunter’s skills and competences. Because of this, cool hunters decide today what we will buy tomorrow. The course teaches the basic techniques in cool hunting, trend research, relationship between social mood and trend.
Professional Opportunities Cool hunters often work as freelance specialists, but there is an increasing number of companies, especially in the mass consumer goods sector, which consider this professional the key link between marketing and production.
Course Program Analysis of the difference between “cool hunting” and “trend research” Icons of the Twentieth Century Communication through the outfit Social and individual body Geopolitical differences on the international markets Forecasts for the coming future, techniques and intuitions Analysis of technical books showing the different typologies of fabrics in the context of different moods The fashion accessory as a protagonist of communication
FASHION SHORT COURSES PORTFOLIO Sh 03
PORTFOLIO ATTENDANCE AND DURATION
The number of students is limited and the inscriptions are open until classes are full.
Attendance daily, Monday to Friday 9:30 - 12:30 and 14:00 - 17:00
Course total hours 72 hours
Duration single lessons 6 hours
Language Italian/English
Requirement
fundamental prerequisite to attend the course is to have already turned 18 years old
Students are committed to the production of their own photographic book with professional models - four shootings, four different concepts in order to display their creativity and sense of style.
Professional Opportunities The final portfolio can be presented to agencies and/or companies as an integration of the professional’s own resume.
Course Program Analysis of a shooting Research about photography, magazines, designers, make up artists, hair stylists, models Trends in fashion photography Use of light in fashion photography Analysis of the current trends through fashion magazines Selection of outfits, accessories, models, make up, lighting Presentation of a student’s project Creation of the portfolio
FASHION SHORT COURSES FASHION BEAUTY & COSMETICS COMMUNICATION Sh 04
FASHION BEAUTY & COSMETICS COMMUNICATION ATTENDANCE AND DURATION
The number of students is limited and the inscriptions are open until classes are full.
Attendance daily, Monday to Friday 9:30 - 12:30 and 14:00 - 17:00
Course total hours 108 hours
Duration single lessons 6 hours
Language Italian/English
Requirement
fundamental prerequisite to attend the course is to have already turned 18 years old
The course will provide a broad overview of scenery with regards to fashion, cosmetics and the entire field of well-being (thermal bath, beauty farm, fitness center, etc.). The synergies in place between the world of beauty and fashion are by now a reality. The beauty and well-being market experiences continuous growth and is always on the look for more and more specialized figures. The new trends of cosmetics communication involve concepts that seem to be miles apart from the pure and simple activity of selling and embrace together with chemistry, dermatology, technology, disciplines like art, fashion history, anthropology, philosophy and psychology, image consulting, make-up, hair styling, morpho-psychology, public speaking, visual merchandising, non-verbal communication, all fundamental to identify the diverse pieces of the mosaic “Beauty Consultant�.
Professional Opportunities To create the image for events, photo shootings, advertising campaigns, editorials, look books. To work for television, theatre and film. To work as a beauty consultant at specialized spa and beauty centers. To be responsible for a product and take part in the creative proceedings bringing to its development and coordinated communication.
Course Program Introduction to fashion system, main companies and their business on the beauty market Aesthetics, cosmetics, beauty, health, well-being, self-esteem: an overview The historic evolution of beauty during the ages: from prehistory to the third millennium Anthropology and psychology of beauty: from aesthetic significance of the body to social behavior Cosmeceutic, neurocosmetic, fitocosmetic, ecobiocosmetic, nurticosmetic, etnocosmetic: a glance at the new trends of the market Poly-sensoriality and experiential marketing: senses as instruments in learning and sales Security, effectiveness and agreeability: the significance of quality The communication of Beauty & Wellness: history and new social and business tendencies. Visual merchandising Case Study: analysis of business cases (luxury field, cosmetics, fashion)
FASHION SHORT COURSES FASHION PR & MARKETING COMMUNICATION Sh 05
FASHION PR & MARKETING COMMUNICATION ATTENDANCE AND DURATION
The number of students is limited and the inscriptions are open until classes are full.
Attendance daily, Monday to Friday 9:30 - 12:30 and 14:00 - 17:00
Course total hours 108 hours
Duration single lessons 6 hours
Language Italian/English
Requirement
fundamental prerequisite to attend the course is to have already turned 18 years old
Communicating fashion means representing it through images, events, language, media. The course teaches all the principles needed to define an advertising plan, developing campaigns, organising presentations.
Professional Opportunities Communication manager Press office and PR manager Image manager Fashion editor Fashion journalist
Course Program Corporate image Advertising strategies Corporate and institutional communication Contemporary fashion Fashion integrated communication Fashion marketing and luxury management Branding and distribution PR Relation techniques Fashion editing Writing Fashion, web, multimedia Advertising graphics
FASHION SHORT COURSES INTRODUCTION TO FASHION COLLECTION Sh 06
INTRODUCTION TO FASHION COLLECTION ATTENDANCE AND DURATION
The number of students is limited and the inscriptions are open until classes are full.
Attendance daily, Monday to Friday 9:30 - 12:30 and 14:00 - 17:00
Course total hours 72 hours
Duration single lessons 6 hours
Language Italian/English
Requirement
fundamental prerequisite to attend the course is to have already turned 18 years old
The course provides students with a view on the principles of fashion collection management. From the sketches to the final show, fashion collections go through specific paths of development here analysed step by step.
Professional Opportunities Stylist Research Consultant Styling office assistant Product office assistant
Course Program Principles of Design Body figure outline Visage Graphical drawing layout Analysis and drawing of various designs Fabric: jersey, knitwear, leather Outerwear: overcoat, jacket Single items: trousers, skirt, shirt, dress, suit Details: collar, pocket, fastening, decoration Study of volumes The planning of a collection How to set a collection briefing Creation of a collection keyword Colour Trend Book Creation of a collection scheme How to group a collection Internet application to fashion Collection/Fashion Shows promoting strategies Italian fashion industry How to find the latest images of fashion shows
FASHION SHORT COURSES VISUAL MERCHANDISING Sh 07
VISUAL MERCHANDISING ATTENDANCE AND DURATION
The number of students is limited and the inscriptions are open until classes are full.
The visual merchandiser conceives and creates and ideal set around the product by maximising its visual impact and interpreting the brand represented by it. The course aims at providing students with the skills needed to create a display that, through its visual appeal, represents a real meeting point between client and company.
Professional Opportunities Attendance daily, Monday to Friday 9:30 - 12:30 and 14:00 - 17:00
Course total hours 108 hours
Duration single lessons 6 hours
Language Italian/English
Requirement
fundamental prerequisite to attend the course is to have already turned 18 years old
Visual merchandiser Promotion manager Retail event manager
Course Program Introduction to visual merchandising Definition and tasks of the visual merchandiser Retail trade The concept store Visual merchandising in clothing and accessories Visual merchandising and brand identity Retail management Research and analysis of visual merchandising latest trends The elements of visual The shopping windows and its rules Organization of the retail space The actions of visual merchandising: layout and display Lighting techniques Analysis of excellence examples
FASHION SHORT COURSES FASHION SHOW PRODUCTION Sh 08
FASHION SHOW PRODUCTION ATTENDANCE AND DURATION
The number of students is limited and the inscriptions are open until classes are full.
Attendance daily, Monday to Friday 9:30 - 12:30 and 14:00 - 17:00
Course total hours 72 hours
Duration single lessons 6 hours
Language Italian/English
Requirement
fundamental prerequisite to attend the course is to have already turned 18 years old
The fashion show is the moment when the brand is at its most exposed and a unique way to represent the company image, taking advantage of the massive media coverage such events collect worldwide. The course explores the professionalities involved in the organisation and direction of a show, the fashion event par excellence.
Professional Opportunities Planning of fashion shows and fashion events.
Course Program Analysis of the fashion show concept and design process Meeting between stylist, designer and show director Fashion show setting Location, scenography, lights and soundtrack Pre-show organization Production, coordination and how to make the show spectacular
EVENING COURSES The following list will provide an overview of all the evening fashion courses that Uptodate has to offer. Our Academy proposes a series of fashion courses oriented towards the creation of new professionals that are equipped with a specific and rich cultural knowledge in the Fashion field.
Ec 01 Ec 02 Ec 03 Ec 04 Ec 05
Fashion Event Organization Personal Styling Fashion Wedding Planner Fashion Image Consulting & Personal Shopper Fashion Photography
EVENING COURSES FASHION EVENT ORGANIZATION Ec 01
FASHION EVENT ORGANIZATION ATTENDANCE AND DURATION
The number of students is limited and the inscriptions are open until classes are full.
Attendance two days a week 19:00 - 21:00
Course total hours 32 hours
Duration single lessons 2 hours
Language Italian/English
Requirement
fundamental prerequisite to attend the course is to have already turned 18 years old
Unique and exciting changes are always occurring in the fashion industry. One of the main roles of an Event Organizer is to promote and communicate these events to the public – from the launch of new brands, special initiatives, and new collections, to the launch of a new season or a new series of promotional activities. Event management follows significant changes in society and is the key to success of promotions, meetings, fashion shows, fairs and exhibitions, just to name a few. Conferences and conventions, or just a simple presentation, require hard work, diligence and many days, if not months, of work to make them successful. The event marks the beginning of something new and demands time, energy and organization. Every last detail has to be taken into consideration and carefully prepared in order to avoid a last minute rush which could ruin months of hard work. The event is the pinnacle of months of sweat and pressure, a few crucial hours during which the event takes place. Fashion Event Organization is not an abstract concept which can be improvised in the final minutes before the event - it is necessary to know how to structure and prepare, to learn the secrets of a successful event.
Professional Opportunities For individuals working in any industry, Event Organization can represent a useful alternative source of income. The work is often done outside of typical working hours and an Event Organizer can be flexible, creative and use initiative. Fashion PRs are generally extroverts with extensive social networks who are able to prepare events of many different types, but anyone can become a successful Public Relations Specialist with the right coaching. Uptodate’s course provides the guidelines, the methodology and the knowledge required to become a PR and enter the world of fashion.
Course Program Event Organization: the profession in Italy How an event is organized: from the layout of ideas to a detailed plan Functions and responsibilities of an Event Manager Roles within the activities plan Budget assignment and distribution Selection of tools, control and monitoring mechanisms for the activities Becoming familiar with clients and their needs CRM: Customer relationship managemen How to establish professional contacts How to establish a network How to organize an event in the fashion industry Event organization simulation: timing The use of PR skills to organize an event Various fields where it is possible to organize an event Fashion Event Organization: types in the fashion industry
EVENING COURSES PERSONAL STYLING Ec 02
PERSONAL STYLING ATTENDANCE AND DURATION
The number of students is limited and the inscriptions are open until classes are full.
Attendance two days a week 19:00 - 21:00
Course total hours 32 hours
Duration single lessons 2 hours
Language Italian/English
Requirement
fundamental prerequisite to attend the course is to have already turned 18 years old
Every day we find ourselves rummaging through our wardrobes, trying to figure out what to wear. From the office during the day to an elaborate gala event, we often find ourselves in a fashion trap. What to wear? What looks good? What is hot, and what is not? We often become extremely self conscious when unsatisfied and uncomfortable with our appearance, resorting to quick shopping expedition fixes, with sales assistants who try to sell by any means. Personal style is the self analysis of colors and form. It includes a rigorous analysis and study of the person as a whole. Being well dressed is only a small part - a person must feel comfortable with their body image. Therefore, a person must be satisfied with both fashion and beauty, which includes wardrobe, shopping know-how, color matching, make up, hairstyling and etiquette. Uptodate has created the Personal Fashion Styling course in order to help the thousands of women throughout Italy who want to look and feel confident with their personal style, to create the best look for any occasion, from outfit to accessories - and look absolutely stunning.
Professional Opportunities The Personal Fashion Styling course offers a great opportunity to whoever would like to change their lifestyle. Professionally, the course allows for a greater level of comprehension of themes such as fashion, beauty and image. The most important characteristic of the course is the application of theoretical and practical knowledge, experimenting and creating a range of possible fashion-style combinations. People will recognize and admire your personal style for its unique quality. This course establishes a foundation and can lead to a more in-depth study of other professions such as: Fashion Styling, Fashion Image Consultant, Fashion Personal Shopper. The course can start you off on setting up your own business, as well as helping launch a personal fashion revolution and giving increased self confidence.
Course Program Fashion self styling Wardrobe How to organize a wardrobe Career woman, day, afternoon, and evening wear Gala and luxury events Study of personal form Selection of appropriate colors Total relax: spa and wellness centers Make up: the techniques for applying make-up for all events Hair styling: how to chose the best hairstyle for you and the event Shopping Becoming a personal shopper The most popular fashion brands Fashion accessories
EVENING COURSES FASHION WEDDING PLANNER Ec 03
FASHION WEDDING PLANNER ATTENDANCE AND DURATION
The number of students is limited and the inscriptions are open until classes are full.
Attendance two days a week 19:00 - 21:00
Course total hours 32 hours
Duration single lessons 2 hours
Language Italian/English
Requirement
fundamental prerequisite to attend the course is to have already turned 18 years old
Wedding planning is a widely recognized and rapidly growing field within the fashion industry. The concept of a Wedding Planner originated abroad and has quickly gained popularity in Italy. It is the perfect career for those who love to organize events and have a passion for weddings. The race to find the best course has already begun! Uptodate Fashion Academy is renowned for its innovative and creative training courses and has recently launched a course for aspiring Fashion Wedding Planners. The course examines the role of a Wedding Planner right from the very first steps - teaching you all the required skills, including organizational skills, etiquette, originality, creativity, fashion consulting and good taste. Demand for Wedding Planners is constantly increasing, but it requires preparation. Uptodate Fashion Academy has developed a detailed syllabus dedicated to all those who have an interest in this field.
Professional Opportunities Employment opportunities for Wedding Planners are increasing. In the United States demand for Wedding planners is high and numerous job opportunities exist, while Italy is following suit with new business opportunities arising. This field is becoming increasingly popular with fashion and beauty professionals. The course from Uptodate Fashion Academy will provide you with the knowledge and experience to open your own consultancy. Fashion Wedding Planners are freelance, building their own network and developing their own style. They are consultants who work closely with their clients, observing requests and consulting on issues such as styling, location, invitations, etc. to arrange and pull off the perfect wedding that satisfies the client’s dreams and desires.
Course Program Fashion Wedding Planner: the origins, activities and requirements Business development: developing your own wedding planner consultancy Research activities: providers, locations, contracts and clients Wedding marketing plan: development of activities, communication, promotions, quality and services Launching the business: project management, initial investments, prices and taxes Event planning: initial interviews, gathering information for the wedding diary, and checklists Bureaucracy: civil and religious documents Fashion: mood development, how to stimulate creativity, developing a theme for the project Arrangements: floral arrangements, fashion drapes and accessories International Wedding Planner: international requests, cultural diversity Budget: estimate of costs, invoicing
EVENING COURSES FASHION IMAGE CONSULTING & PERSONAL SHOPPER Ec 04
FASHION IMAGE CONSULTING & PERSONAL SHOPPER ATTENDANCE AND DURATION
The number of students is limited and the inscriptions are open until classes are full.
Attendance two days a week 19:00 - 21:00
Course total hours 32 hours
Duration single lessons 2 hours
Language Italian/English
Requirement
fundamental prerequisite to attend the course is to have already turned 18 years old
The course is meant to analyze physical type, personality, wardrobe, communication (from the voice to the expression), analysis of color, current work wardrobe and age. The aim is optimizing clients time by advising how and where to buy clothing and accessories.
Professional Opportunities Professional working autonomously through the creation of a personal web site, via email or telephone, creating a clients network. Professional working with companies already active in this business, specialized in public relations and communication both in Italian and foreign cities. Additionally, professional collaborating with beauty centers, companies working to improve image and professionality of the staff and agencies offering consultancy services to privates looking for a successful image.
Course Program Image analysis, re-definition and improvement Color analysis Chromatic types based on seasons Body and facial shape Hair styles and make-up Analysis and organization of the wardrobe Brands that can build customer’s style Posture and mannerisms Choosing perfume and cosmetic accessories Deciding a budget for the purchase of a wardrobe Techniques to make your personal look seem more expensive
EVENING COURSES FASHION PHOTOGRAPHY Ec 05
FASHION PHOTOGRAPHY ATTENDANCE AND DURATION
The number of students is limited and the inscriptions are open until classes are full.
Attendance two days a week 19:00 - 21:00
Course total hours 32 hours
Duration single lessons 2 hours
Language Italian/English
Requirement
fundamental prerequisite to attend the course is to have already turned 18 years old
Fashion photography is definitely one of the most exciting and fascinating areas of the fashion world. Fashion photography requires knowledge of certain processes, not only technical but also creative and commercial. Without these processes it would be impossible to compete with other professional and aspiring photographers. Fashion photography is without a doubt one of the most important presentational tools. Uptodate Fashion Academy offers an updated version in style and form. Its evening course proposes an enriched syllabus for passionate fashion photographers - a passion which when associated with specific techniques will produce talented professional fashion photographers. Through fieldwork and hands-on simulation activities in the form of shoots and digital work, you will be able to apply successfully a wide range of technical photographic skills.
Professional Opportunities At the end of the Fashion Photography course, students will be able to set off on a freelance career, working at fashion shows, on advertising campaigns, editorial content and fashion related events. You will also be able to produce your own photographic portfolio with a range of fashion product images, showcasing your photographic flair in brand promotion and image concept marketing not only to fashion designers, but also marketing campaign managers and many others. The course will allow you to work with agencies and fashion management services to create projects for magazines and the fashion world.
Course Program The camera: the diverse types and the various characteristics (shutter, diaphragm, diverse objectives) The optic bank The correct exposition: exposure meter and light meter, temperature and color The film and its digital support The quality of lights and filters Supports, static lights and electricity Fundamental techniques for external photo shoots Image analysis created and edited Focus on the evolution of photography throughout the years Selection of photography, assistant, stylist, make up artist and hair stylist , selection of the model International photography agencies and photographers Creating your own personal portfolio
SUMMER COURSES Milan is the place where fashion constitutes one of the most charming sets up, where worldwide known fashion designers have found inspiration for their creations. Our academy stands here, in Milan, between streets like Via Montenapoleone, Via Della Spiga and Via Sant’Andrea, where all the best fashion designers have their atelier. A unique summer for discovering your passion for fashion in Milan, a metropolitan background where thousands of students train for starting a career as challenging as fashion is.
S 01 S 02 S 03 S 04 S 05
Fashion Image Consulting Creative Personal Styling Design Your Fashion Make-Up Fashion Personal Shopper Fashion Accessories
SUMMER COURSES FASHION IMAGE CONSULTING S O1
FASHION IMAGE CONSULTING ATTENDANCE AND DURATION
The number of students is limited and the inscriptions are open until classes are full.
Attendance Monday to Thursday 9:30 - 12:30 and 14:00 - 17:00
Course total hours 72 hours
Duration single lessons 6 hours
Language Italian/English
Requirement
fundamental prerequisite to attend the course is to have already turned 18 years old
The course is meant to analyze physical type, personality, wardrobe, communication (from the voice to the expression), analysis of color, current work wardrobe and age. The aim is optimizing clients time by advising how and where to buy clothing and accessories.
Course Program Image analysis, re-definition and improvement Color analysis Chromatic types based on seasons Body and facial shape Hair styles and make up Analysis and organization of the wardrobe Brands that can build customer’s style Posture and mannerisms Choosing perfume and cosmetic accessories Deciding a budget for the purchase of a wardrobe Techniques to make your personal look seem more expensive
SUMMER COURSES CREATIVE PERSONAL STYLING S O2
CREATIVE PERSONAL STYLING ATTENDANCE AND DURATION
The number of students is limited and the inscriptions are open until classes are full.
Attendance Monday to Thursday 9:30 - 12:30 and 14:00 - 17:00
Course total hours 72 hours
Duration single lessons 6 hours
Language Italian/English
Requirement
fundamental prerequisite to attend the course is to have already turned 18 years old
Every day we find ourselves rummaging through our wardrobes, trying to figure out what to wear. From the office during the day to an elaborate gala event, we often find ourselves in a fashion trap. What to wear? What looks good? What is hot, and what is not? We often become extremely self conscious when unsatisfied and uncomfortable with our appearance, resorting to quick shopping expedition fixes, with sales assistants who try to sell by any means. Personal style is the self analysis of colors and form. It includes a rigorous analysis and study of the person as a whole. Being well dressed is only a small part - a person must feel comfortable with their body image. Therefore, a person must be satisfied with both fashion and beauty, which includes wardrobe, shopping know-how, color matching, make up, hairstyling and etiquette. Uptodate has created the Personal Fashion Styling course in order to help the thousands of women throughout Italy who want to look and feel confident with their personal style, to create the best look for any occasion, from outfit to accessories - and look absolutely stunning.
Course Program Fashion self styling Wardrobe How to organize a wardrobe Career woman, day, afternoon, and evening wear Gala and luxury events Study of personal form Selection of appropriate colors Total relax: spa and wellness centers Make up: the techniques for applying make-up for all events Hair styling: how to chose the best hairstyle for you and the event Shopping Becoming a personal shopper The most popular fashion brands Fashion accessories
SUMMER COURSES DESIGN YOUR FASHION MAKE-UP S O3
DESIGN YOUR FASHION MAKE-UP ATTENDANCE AND DURATION
The number of students is limited and the inscriptions are open until classes are full.
Attendance Monday to Thursday 9:30 - 12:30 and 14:00 - 17:00
Course total hours 72 hours
Duration single lessons 6 hours
Language Italian/English
Requirement
fundamental prerequisite to attend the course is to have already turned 18 years old
The link between fashion and beauty is more and more important for the research of new image expressions. The course is oriented to the acquisition of knowledge in make-up. It stimulates the creativity and it favours the development of a personal style.
Course Program Make-up tools, products and the make-up station Chromatology and the theory of colors The base, the foundation and correctors Study of the face and analysis of the typologies Eye make-up: border, shade The use of the eyelash curler Mascara The eyebrow design The mouth: contour, the selection of the lip liner, the lipstick, the blush The blush The use of artificial eyelashes Contact lenses Bridal make-up Camouflage Ethnic make-up: make-up on oriental persons and dark skins Lessons of putting make-up on yourself
SUMMER COURSES FASHION PERSONAL SHOPPER S O4
FASHION PERSONAL SHOPPER ATTENDANCE AND DURATION
The number of students is limited and the inscriptions are open until classes are full.
Attendance Monday to Thursday 9:30 - 12:30 and 14:00 - 17:00
Course total hours 72 hours
Duration single lessons 6 hours
Language Italian/English
Requirement
fundamental prerequisite to attend the course is to have already turned 18 years old
A Personal Shopper is a figure that was fashioned in the USA in the nineties and established some years later in the main Italian cities, especially in Milan. The mission of the Personal Shopper is to optimize client’s time by guiding them to invest time and money in the best way to buy suitable clothing and accessories and to be aware of the latest trends.
Course Program Professional clothing Accessories: how to define their value and importance Meeting the client: how to develop a strong and deep relationship Personal shopper’s “friends”: dealers, hotel concierges, restaurant managers Key word for a personal shopper: being always updated Visiting a professor: a personal shopper working in Milan Choosing clothing and accessories according to client’s budget and personality Outdoor visit among the fashion streets of Milan Clothing psychology Fashion brands: prêt-à-porter, haute couture, concept store, malls, outlets, and markets. Fashion and “musts” in the fashion system Beauty and the small and great events to follow and suggest
SUMMER COURSES FASHION ACCESSORIES S O5
FASHION ACCESSORIES ATTENDANCE AND DURATION
The number of students is limited and the inscriptions are open until classes are full.
Attendance Monday to Thursday 9:30 - 12:30 and 14:00 - 17:00
Course total hours 72 hours
Duration single lessons 6 hours
Language Italian/English
Requirement
fundamental prerequisite to attend the course is to have already turned 18 years old
Looked after details that define the look and make the difference: the accessories. The world of accessories has by now become ever richer and more significant. Accessories have become more important because the attention of the fashion business has shifted exactly onto them. The course will provide a complete overview of the main men’s and women’s accessories and their use. It is aimed at people that are full of creativity, fashionable and that want to broaden their knowledge of accessories and the trends to improve their own style.
Course Program Consumer sociology Monitoring the trends - accessories: the fashion shows Analysis of collections from Milan, London, Paris, New York and the identifying of macro trend Marketing trends Accessories: the luxury of renting The accessories of celebrities Mood-board Main accessories: - glasses - earrings, necklaces, rings, bracelets - foulard - hats - ties - watches - gloves - socks & tights - handkerchiefs
MASTER CLASS COURSES Highly qualified routes, created by the most illustrious names in the Fashion & Beauty System. Innovation and latest trends from all over the world. An exclusive preview into the future. Classes with limited available spaces, with a maximum of 10 people, to favor a higher level of comprehension, a more personal approach on a one to one basis with the professor. A brief duration and a very detailed program which is outlined into the single lesson hours, theory and most importantly, demonstrative workshops that will allow the professional to immediately experience the latest novelties. A regular masterclass updates will be provided in monthly or by quarterly cycles, an annual calendar will be proposed with a list of sessions in order to sign up in the class without loosing the opportunities to follow all the latest trends and previews in Fashion and Beauty.
Mc 01 Mc 02 Mc 03 Mc 04 Mc 05 Mc 06 Mc 07 Mc 08 Mc 09 Mc 10
Fashion Body Painting Fashion Brow Design Fashion & Editorial Make-Up Trend Fashion & Editorial Hair-Styling Trend Fashion Nail Collection Fashion Tattoo Fashion Shoes Collection & Accessories Fashion Trends Texture & Color Book Fashion Seasonal Book of Personal Shopper Fashion Image Consulting - Special Abstract
MASTER CLASS COURSES FASHION BODY PAINTING Mc 01
FASHION BODY PAINTING ATTENDANCE AND DURATION
The number of students is limited and the inscriptions are open until classes are full.
Attendance Sunday and Monday 10:30 - 13:00 and 14:00 - 17:30
Course total hours 12 hours
Duration single lessons 6 hours
Language Italian/English
Requirement
fundamental prerequisite to attend the course is to have already turned 18 years old
A perfect fusion between fashion and painting. Harmony and beauty blossom into real works of art. Body Painting today is defined as a real art, requiring technique which is done on the body. The art itself follows the same procedure as creating a masterpiece on the canvas. Artwork of every type can be created without boundaries or limitations on styles and themes. The Uptodate Masterclass is an innovative formula that introduces these techniques in the Fashion & Beauty system, providing details and useful tools which add enrichments to Photo shoots and Fashion Shows. Colored pencils, glitter, and decorations will be added and intermixed to create a special technique that is acquired by all the participants.
Professional Opportunities For those who already operate in the fashion and beauty sector, this course could amplify the possibilities for one’s own activity by also getting interesting offers in the world of advertisement campaigns, especially those linked to the fashion labels. There are always requests to paint models during business meetings, on the sets of important Photo-Shoots, in night clubs or during Fashion parties. For those interested in the Fashion system, the bodypainter is always more requested for the opening of fashion shows and lately for the vernissage of certain art exhibits.
Course Program Fashion Colours, Compositions & Painting Techniques Airbrush bodypainting Special Fashion Effects Bodypainting brush/sponge Fashion Make up for bodypainters Bodypainting under black light (UV)
MASTER CLASS COURSES FASHION BROW DESIGN Mc 02
FASHION BROW DESIGN ATTENDANCE AND DURATION
The number of students is limited and the inscriptions are open until classes are full.
Attendance Sunday and Monday 10:30 - 13:00 and 14:00 - 17:30
Course total hours 12 hours
Duration single lessons 6 hours
Language Italian/English
Requirement
fundamental prerequisite to attend the course is to have already turned 18 years old
The eyebrows have an indisputable seductive power that has been witnessed throughout history. From the most antique times, to present times, eyebrows have always been influenced by fashion, throughout various cultures. In the 1900s, the style has often changed: in the 1920s they tended to face downward adding “languor” to the look; in the 1930’s they became much thinner in certain cases, to the very limit possible (Marlene Dietrich) to increase the space between the eyelid and make the look seem more altered. In the 1950s, the eyebrows go back to a more natural dimension while in the 1960’s they become noticeably thinner. Later on, the lines become cleaner , modified with more precise plucking and corrections with the eyeliner. The eyebrows became a cult in both Italy and America. How can you decide what form to give the eye brow arch? In two days, it will become possible to acquire these techniques with the proper tools that will help to shape the person into an expert of aesthetics of the eyebrow arch with the Shu Uemura technique.
Professional Opportunities This course will help to complete or to simply update a professional profile that has already evolved and matured. It is useful for those who would like to satisfy the needs and requests of those who ask for a full and innovative consultancy to offer the best as the Beauty Look Maker. It is definitely interesting for those who operate in the area of fashion and beauty, that would like to focus exclusively on the Brow Design.
Course Program Analysis of the length of the eye brows The eyebrows based on the type of face Formulas for plucking the eyebrows The Design of the eyebrows Delineate and create a new formula Brow design: Shu Uemura Concept
MASTER CLASS COURSES FASHION & EDITORIAL MAKE-UP TREND Mc 03
FASHION & EDITORIAL MAKE-UP TREND ATTENDANCE AND DURATION
The number of students is limited and the inscriptions are open until classes are full.
Attendance Sunday and Monday 10:30 - 13:00 and 14:00 - 17:30
Course total hours 12 hours
Duration single lessons 6 hours
Language Italian/English
Requirement
fundamental prerequisite to attend the course is to have already turned 18 years old
Marketing trends in fashion determine what the new inspirations will be for those working in the fashion sector, at all levels. There are also laws that are established by the consumers that are instituted within the system of Fashion & Beauty affecting the creation of entire future collections. Make Up in its historical evolution has always followed trends and flows of the market. There are also the passages, not only the epic ones; from one collection to another, from one season to another, everything changes. The Masterclass is particular in that it has an Editorial focus: a very significant expression that is used in the fashion world. GQ, Vanity Fair, MarieClaire, Flair and many others represent the dream of many Make Up Artists and Beauty Lookmakers of Italy and beyond. A photo shoot on the cover of a magazine can significantly change the professional lives of those who aspire to make an important jump at the qualitiative level, and be recognized internationally.
Professional Opportunities For every Make-Up Artist, it is necessary to move with the times, to actually be ahead of the times and anticipate the future. The competition is always ruthless and the time to stop and reflect is non existent. For this reason, four times throughout the year, Uptodate Fashion Academy contributes to provide a complete vision of the trends on Make-Up that are linked to the presentations of the four seasons offered from the greatest stylists in Italy and abroad. Across research and creation of trendbooks, more in depth knowledge will be added which will be then displayed on the catwalks and on the magazine covers, all over the world. This is a necessary step to complete the journey and formation for all the best Make up artists in Italy and abroad.
Course Program Trends Analysis 2009/2010 – Fashion shows and collections Vision books and notebooks of tendencies Demonstration and the creation of make up trends Innovation on the products Focus 2010/2011: how the world rotates
MASTER CLASS COURSES FASHION & EDITORIAL HAIR-STYLING TREND Mc 04
FASHION & EDITORIAL HAIR-STYLING TREND ATTENDANCE AND DURATION
The number of students is limited and the inscriptions are open until classes are full.
Attendance Sunday and Monday 10:30 - 13:00 and 14:00 - 17:30
Course total hours 12 hours
Duration single lessons 6 hours
Language Italian/English
Requirement
fundamental prerequisite to attend the course is to have already turned 18 years old
Marketing trends in fashion determine what the new inspirations will be for those working in the fashion sector, at all levels. There are also laws that are established by the consumers that are instituted within the system of Fashion & Beauty affecting the creation of entire future collections.Hair Styling, in its historical evolution, has always followed the latest trends and flow of the market. There are also the passages, not only the epic ones; from one collection to another, from one season to another, everything changes. The Masterclass is particular in that it has an Editorial focus. The object of observations, critiques, perplexities of all the operators of the Fashion System, behind every magazine cover, there is research and long technical preparation to make the image new, attractive, clean, it is history in the making. This is why every Hair Stylist has the right/ duty to inform themselves on the general orientation of the fashion market and its evolutions.
Professional Opportunities Research consultant, expert in hair styling tendencies. Working as a freelance for editorial offices and/or companies in need of updates on trends and evolution.
Course Program Trend analysis 2009/2010 - Fashion shows and collections Vision books and trendbooks Demonstrations and creations of hair styling trends Innovation on the products Focus 2010/2011 The secrets to be ahaed of time
MASTER CLASS COURSES FASHION NAIL COLLECTION Mc 05
FASHION NAIL COLLECTION ATTENDANCE AND DURATION
The number of students is limited and the inscriptions are open until classes are full.
Attendance Sunday and Monday 10:30 - 13:00 and 14:00 - 17:30
Course total hours 12 hours
Duration single lessons 6 hours
Language Italian/English
Requirement
fundamental prerequisite to attend the course is to have already turned 18 years old
It began in America and emerged in Europe in just a few years, it has already spread worldwide. The hand still remains a distinctive element of each person, it can be used as an indicator for class, care, and elegance. The nails are the most direct and immediate expressions. Nail art is a mixture of techniques and decorations that allow a special form of art which includes many colors, designs, and any expression of art depending on the creative touch of the artists who dedicate themselves to this new form of art. The real form of nail art requires that all ten nails are decorated and colored. In actual fact, many requests for the simple French tip manicure on both hands and an original decoration limited to one or two fingers (which tend to be the thumbs). Others tend to ask for base colors which match the selections in their wardrobes. Fashion Nail Collection wants to combine fashion, personal care of personal image, art and decoration, in a unique project that will show the diverse propositions in Italy and from all over the world.
Professional Opportunities For those who already operate in the aesthetics sector, for thoes who already follow the most glamourous initiatives in Italy - beauty look maker and image consultants - this project offers the possibility to enrich one’s own baggage of the newest trends that are quickly spreading in Italy and will have a massive expansion in the following years: Nail Art. In a Collection that has been selected, there will be exclusive notions of the information not yet diffused on the latest tendencies of this delicate art, the nail art. This is created by the fusion of art and fashion, mixed with technique and passion, innovation and taste. More than aesthetics, glamour is the Nail Art Collection.
Course Program Fashion techniques and nail decoration Particular products and tools for the job Applications: all the innovations of fashion Gel System and lengthening of the nails with the tip Nail art in the world Fashion Image with Nail Art
MASTER CLASS COURSES FASHION TATTOO Mc 06
FASHION TATTOO ATTENDANCE AND DURATION
The number of students is limited and the inscriptions are open until classes are full.
Attendance Sunday and Monday 10:30 - 13:00 and 14:00 - 17:30
Course total hours 12 hours
Duration single lessons 6 hours
Language Italian/English
Requirement
fundamental prerequisite to attend the course is to have already turned 18 years old
For many, tattoos are simply a trend. For the rest of the world, the Tattoo became a real form of contemporary art. It began as a simple technique of a body decoration on man, but its history is definitely more antique. The Tattoo is used in many different cultures, both antique and contemporary, it has accompanied man throughout a great part of his existence, based on the environments in which it has been established. It has come to represent a sort of identity for the individual, as well as a right of passage. It has reached many destinations and in brief time, it became one of the most significant instruments of Glamour for expression and personality for almost all of youth throughout the world. Fashion Tattoo wants to put an accent on how the fashion world is always more oriented toward the introduction of these techniques of decoration for innovation, to create a new model of art within Art.
Professional Opportunities The figure of the Fashion Tattoo Operator is shaped throughout the Masterclass. In the course, students will learn to use the proper hygienic and sanitary conditions as well as the technical artist aspect to make permanent tattoos as well as the semi permanent and temporary decorations. This work can easily be used in the Fashion system: fashion editorials, fashion shows, events, presentations of all the new collections, adding decorations and complementing the art work that the stylists and designers have already proposed. Uptodate will be competent and scrupulous, to be exact and precise in accordance with the sanitary laws, for the safety of the people, while still maintaining creativity and being constantly up to date with the latest trends. The course will include innovation introducing the antique art of tattoos in the Fashion and Beauty System.
Course Program Historic evolution of the tattoo and the new trends: norms and regulations The new decorative techniques of Fashion Tatto: colors and tools Pencil, ink, paper, and free style, transferring the design: where its like creating a Fashion Tattoo Demonstrations: liberal in choice of designs, the handle, the calibration, the outliner, the posture, the ink and any potential problems, the line, the filling, the smudges, the color.
MASTER CLASS COURSES FASHION SHOES COLLECTION & ACCESSORIES Mc 07
FASHION SHOES COLLECTION & ACCESSORIES ATTENDANCE AND DURATION
The number of students is limited and the inscriptions are open until classes are full.
Attendance Sunday and Monday 10:30 - 13:00 and 14:00 - 17:30
Course total hours 12 hours
Duration single lessons 6 hours
Language Italian/English
Requirement
fundamental prerequisite to attend the course is to have already turned 18 years old
Bracelets, necklaces, rings, hats, the universe of accessories, is becoming more and more significant. The outfit is enriched and changes its form, it gets a fable like quality to it or sometimes mechanical, depending on the objects that are used to make it always more glamorous. For those who follow fashion trends, the importance of shoes and accessories cannot be underestimated, interpreting the needs and the sensations of the contemporary society, getting the support of the cool hunter, the designer that follows them, their skills and abilities for projects, and their capacity to represent and anticipate the possible future trends. Fashion Shoes & Accessories of Uptodate comes from a creative concept, dynamic, and vanguard, it is aimed toward a specific target that knows and lives fashion everyday and therefore wants to personalize it and make it better.
Professional Opportunities For those with skills in style and technical abilities and for those that are able to potentialize the autonomy of research, of ideas, of projects in the creation of products that are able to satisfy the standards of quality for a demanding market. The possibilities of growth in the sector are many. Attending the Masterclass Uptodate, you will be able to follow the accessory in all its phases of the creative and productive processes (updates and trends on moodboards, colored materials and tables, models, prototypes); furthermore, for those that are able to show a managerial profile, with their own personal collection, the possibility to up date and perfectionize in this field that is continuously growing, will be considered strategic in the fashion sector, in Italy as well as throughout the rest of the world: real experts in Fashion Shoes Collection & Accessories.
Course Program Updates on Trends Shoes & Accessories Research and analysis of the international markets Moodboards and models: how a collection is born Fashion design for Shoes & Accessories Creations: Fashion Shoes Creations: Fashion Accessories
MASTER CLASS COURSES FASHION TRENDS TEXTURES & COLOURS BOOK Mc 08
FASHION TRENDS TEXTURES & COLOURS BOOK ATTENDANCE AND DURATION
The number of students is limited and the inscriptions are open until classes are full.
Attendance Sunday and Monday 10:30 - 13:00 and 14:00 - 17:30
Course total hours 12 hours
Duration single lessons 6 hours
Language Italian/English
Requirement
fundamental prerequisite to attend the course is to have already turned 18 years old
It has always been the case that people working within the world of fashion, of design, including the greatest creators of trends, cool hunters, image consultants, personal shoppers, all use the same support system for their individual activities. It is a fundamental tool: the Trend Book. Constantly updated and full of novelties, making projects with an avanguard spirit and with the goal of providing an extra support for those who create fashion. Fashion, texture, and colors are fundamental for those involved in creating collections for future years; the Masterclass Uptodate is born with the purpose to provide greater comprehension of the function and the structure of the Trend Book, to be able to create it and constantly update it, to make a final and individual project, with knowledge and professional skills. The importance of colour and its analysis are decisive for the commercial use, aesthetics, glamour and fashion, communicative and symbolic uses, in the history of fashion which has always had trends as a focus.
Professional Opportunities For all the image consultants, the beauty lookmakers, for the fashion designers, for the cool hunters, the personal shoppers, for those who follow the fashion collections of shoes and accessories, for whoever operates in the Fashion system, it is necessary to receive annual detailed updates which are specific and targeted on the latest trends of the future collections; gathering all this information in one great book, able to contain in its pages the evolutions of the four seasons and representing them, highlighting the materials and colors that are relevant in any collection. A support to the Stylists, a collaboration with Fairs affiliated to the Fashion sector, the possibility to provide special projects for the fashion magazines, creative collaborations with businesses of the textile/clothes/design sectors in addition to special projects for the Interior Design and cosmetic companies.
Course Program Fashion Textile design Trends: future predictions Textures: drape analysis Colour Analysis: emotions Colour palette organization Moodboards: image research and intuition Trend Book construction
MASTER CLASS COURSES FASHION SEASONAL BOOK OF PERSONAL SHOPPER Mc 09
FASHION SEASONAL BOOK OF PERSONAL SHOPPER ATTENDANCE AND DURATION
The number of students is limited and the inscriptions are open until classes are full.
Attendance Sunday and Monday 10:30 - 13:00 and 14:00 - 17:30
Course total hours 12 hours
Duration single lessons 6 hours
Language Italian/English
Requirement
fundamental prerequisite to attend the course is to have already turned 18 years old
The Personal Shopper is a modern character, brilliant, multifaceted, and poliglot. A consultant that has a little something extra compared to an interpreter that becomes the shopping guide. The personal shopper is a professional figure that can communicate their own precious advice to their client in an authentic and original manner, suggesting the best routes and shopping itineraries that are most suitable, exclusive and secretive, with convincing and reassuring words, they are able to propose the most ideal shopping tours to any type of client or group, attracting the attention on themselves, and transmitting their knowledge on the shopping world in an impeccable and precise manner. Seasons change and the trends evolve quickly. The personal shopper cannot afford to stay behind with the times, they have to study and be constantly updated to predict what will happen at the end of the shopping selections, and tastes of the consumer, being able to create a rich and complete book to offer the best solutions to the most unthinkable requests.
Professional Opportunities The personal shopper book is the instrument which allows them to always be updated and prepared for the client’s requests and to be a step ahead of their competitors. This is where the real Personal Shoppers hide their secrets and their strengths and it is from this point on that the most significant ideas emerge, a continuous inspiration that is at par with every season. The Uptodate Masterclass offers the creation of the tool which is practical and direct, and can be of immediate use. There are very few Personal Shopper agencies that create real Seasonal Books to use as a Fashion support for the privileged clients that will be completely satisfied in terms of recognition and comprehension of one’s own shopping needs.
Course Program The personal shopper: trends from all over the world Business creation of the personal shopper The seasonal book Updates on the trendiest itinerary in Italy and the world. Short Fashion Shopping Tour
MASTER CLASS COURSES FASHION IMAGE CONSULTING - SPECIAL ABSTRACT Mc 10
FASHION IMAGE CONSULTING - SPECIAL ABSTRACT ATTENDANCE AND DURATION
The number of students is limited and the inscriptions are open until classes are full.
Attendance Sunday and Monday 10:30 - 13:00 and 14:00 - 17:30
Course total hours 12 hours
Duration single lessons 6 hours
Language Italian/English
Requirement
fundamental prerequisite to attend the course is to have already turned 18 years old
A sensibility for fashion, a recognizable style, strong charisma, immediate comprehension of the dynamics of selection of combinations and pairings, creator of innovation, everything is enclosed into one figure. The Image Consultant follows the image and takes ideas from every collection, coordinates the selection of accessories with a particular focus on offering an altered vision compared to what they already know, following the detail in the body and its multiple facets. Its benefit is to offer a new vision that is dynamic, particular, forms and colors in an exact and precise analysis. In a special Abstract of image consulting, in the Uptodate masterclass, there can be many essential aspects for an individual image and or societal image. The image consultant studies the subject or brand in question and evaluates its every aspect, correcting the previous errors. In a special Abstract there are creative competencies and interior resources, technical capacities: these are the qualities that determine the consultant at the conclusion of the course.
Professional Opportunities The masterclass - Fashion Image Consulting - Special Abstract is for those who already operate in this area with success, but want to amplify their knowledge and add to their portfolio. They will be able to do this across specific information, already selected by the experts in the sector. These are real gems, full of wisdom for those who have made a profession out of caring about their image. It is always useful to have an extra quality that can often be too hard to obtain because of the busy work schedule. That is why in only two days, Uptodate will offer you the best. Uptodate will provide an Image consultant who is already affirmed within the business, that will bring innovation: everything in one Special Abstract.
Course Program Image Consulting: the latest trends Reading of the image: form and figure The forms Color Analysis The Munsell method Wardrobe Planning
ONE-TO-ONE COURSES Uptodate Fashion Academy, opened many years ago in the fashion capital with a specific mission: to offer the best, research, taste, quality, constantly updated trends and all of the necessary skills to operate in the Fashion and Beauty market, for people that have interest and passion for it. This mission has been fully accomplished and now Uptodate prepares to confront these new enthralling tactics. One of them, is to open the doors of One-to-One to the world. This entails directly communicating with our clients to provide them with the best and most suitable personalized services. In the suggestive location of Corso Vittorio Emanuele II in Milan, personalized and individual lessons will be offered on fashion, design, beauty, image and much more.
Ot 01 Fashion & Image Tour Ot 02 Fashion Secrets
ONE-TO-ONE COURSES FASHION & IMAGE TOUR Ot 01
FASHION & IMAGE TOUR ATTENDANCE AND DURATION
The One-to-One edition is dedicated to a “fashion and image tour” led by a team of high profile experts aimed at transferring the aesthetic sides of European culture (especially Italian and French) with the use of privileged channels in the fashion world: the best of shopping, social behavior and lifestyle.
Attendance
The two days dedicated to this path (customized according to specific needs) are thus structured:
The number of students is limited and the inscriptions are open until classes are full.
minimum 3 hours
Course total hours personalized
Duration single lessons 1 hours
Language Italian/English
Requirement
fundamental prerequisite to attend the course is to have already turned 18 years old
- “Welcome coffee” - Lesson: “the best for your personal image” & personal make up lesson - A practical demonstration of the designers to partake in a fascinating voyage, in the wonderful world of colors, lines, and style - To dine in one of the most selected restaurants, to taste the appetizing flavors of the fine Italian and international cusines (I.E. Bulgari Restaurant, Four Seasons) - A visit to the greater show rooms of fashion to visualize the most prestigious collections and the most famous stylists. Fashion Shows to live the true atmosphere, and the elegance - Dinner at the most well known restaurant, famous for its design “Visionnaire” with shopping in the corner of fashion and research - Lesson: “Panorama on the Made in Italy” across a narrative path amongst the most famous national brands: Valentino, Armani, Zegna, Gucci, Dolce&Gabbana and the most prestigious accessories brands: Ferragamo, Bulgari, Tiffany, Buccellati - Shopping in the golden quadrilateral: Dolce&Gabbana, Gucci, Mariella Burani, La Perla, Mario Valentino, Missoni, Trussardi
ONE-TO-ONE COURSES FASHION SECRETS Ot 02
FASHION SECRETS ATTENDANCE AND DURATION
Fashion Secret - Personal Style is a further One-to-One course through which Uptodate offers the possibility to discover all the secrets ridde behind the fashion world.
The number of students is limited and the inscriptions are open until classes are full.
While doing this, Uptodate uses just the best among stylists and image consultants, offering a value added to the user of this innovative individual path.
Attendance
The program includes five days focused on the various modules for a total of 30 hours to be customized.
minimum 3 hours
Course total hours personalized
Duration single lessons 1 hours
Language Italian/English
Requirement
fundamental prerequisite to attend the course is to have already turned 18 years old
PARTNERS FASHION ACADEMY
PARTNERS Beauty
Fashion and Design
Institutionals
L’Oreal Group Shu Uemura M.a.c Cosmetics Aveda Madina Cosmetics
Giorgio Armani Valentino Dolce & Gabbana Gianfranco Ferrè Versace Rocco Barocco Costume National – C’N’C Alviero Martini Frankie Morello Vivienne Westwood Iceberg Krizia Bulgari Corneliani Paul Smith Ermenegildo Zegna Borbonese Madame V Angelique Devil
Camera della Moda Milano Politecnico di Milano Piattaforma della moda Wedding Planner Association Fashion Book shop Hoepli Book Shop White Club
Beauty Professionals Agency Victoria’s Freelancer Green Apple Close Up Mks Backstage Service
Communication & Press Studio Attila Domingo Communication Studio Terenzi Look Studio Scarlett Event Connexia Wedding Planner Event
Editorial Vanity Fair Luna Elle Ucraina Cosmopolitan Fox Book Uomo Rai2 LuxGallery Tvn FashionTV GolfLife Estetica
Event and Design Agency Rent Mi Design MDF Guitar Wedding Planner Event
Model Agency Why Not Major Urban Ice Flash Fashion Model Plus
Photographers and Studio s Marino Parisotto Gianni Pucci Paolo Esposito Marcelo Capizzano Michelangelo Chiacchio Marco Cremascoli Superstudio Digital Insight Watt5