Feel UpTown !"#$%&'()''*#$)"#+),)&&)()-#%..)(&*## ,)"#/)($)-#0)(#1,2#,1*/2#/%'2#2#3%"2,*4
ęčĊ ČĔĔĉ đĎċĊ ĎęĆđĎĆ#!"##ĊĚėĔĒĎđĆēĔ
Values Map 1. 2b
4a
!"##!"#02(5*#$2#677.%"2#.8-#5*,#2())# 52,%#$%/%&)#0)(#'29"%)4 !$##!"#0)(5*(&*#/%'2#)#%#52.0%#&0*('%/% 255)&&%+%"%#2,5:)#2%#$%/)(&2.),')#2+%"%4 !%##;)#2())#9%*5:%#+%.+%4
2a
2.
2e
3a 1a
4d
1c 1b
3b
4b
2d 4c
3.
Ecotechnology
&"##<2&&2,')#=)((*/%2(%*#)#"%,)2#2$#>"'2# ?)"*5%'@4 &$##3!AB-#C1.2,#D)5:,*0*")-#,1*/*# E&0)$2")#F2")2GG%-#H,%/)(&%'@#$)9"%# I'1$%#$%#3%"2,*4 &%##3)'(*#3J#3*"%,*#B*(%,*## )#I4#;)*,2($*-#"%,)2#21'*+1&#6K-#LM#)#NO4 &'##I.2('#.*+%"%'PQ#5*..1,%'P# 52(#&:2(%,9-#R%S)3!-#01".%,*#)")''(%5* &),G2#5*,$15),')-#0%&')#5%5"2+%"%#)# (299%*#/)($)#,4N-#0)(5*(&%#0)$*,2"%4 &(# ϐ ǣ Ϊǡ ')")(%&52"$2.),'*#T#(2==()&52.),'*# 9)*')(.%5*-#"15%#")$-#,*#92&#)# ǡ ϐ ǡ Ǧϐ Ǥ
Indoor / Outdoor
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2c
4.
2
Natura / Casa
Io / Gli altri *"##H0D*U,#32""4 *$##V),'(*#&5*"2&'%5*#$2#7#2#JW#2,,%-## 0)(#M77#2"1,,%4 *%# ȋ Ǣ Ǧ ȌǤ Ͷ Ǥ A)9*G%#$%#/%5%,2'*Q#02&'%55)(%2-# (%&'*(2,')-#0%GG)(%2-#02(2=2(.25%2-# $),'%&'2-#02((155:%)()T)&')'%&'2-# /)')(%,2(%*-#2&%"*#,%$*#+%"%,91)-# '2+255:%-#"*5S)(4 3
1. Natura / Casa $%&'()#*+"#"&,-%&.//0///&1'&2+&!)#,-&!(334+,-&,-#-%)*-&2)&)#,5+*"**(#"& #"6+2"%7+)4+&2-8"&%)*(#)&"&,)6)&6-%-&)4&,"%*#-&2"4&!#-9"**-&2+&'("6*-&%(-8-&9#""%& 2+6*#+,*&!"#&4)&,+**:&2"4&;(*(#-<&6-6*"%+3+4"=&,-%%"66)&"&+%%-8)*+8)0
X12,$*#&%#0),&2#2#67#)''2(%#$%#/)($)#/%),)#%,# ϐ ǡ 0)(#1,Y%..)(&%*,)#'*'2")#,)""2#,2'1(24#!,/)5)# 81%#&%2.*#2#3%"2,*-#2$#H0D*U,#<2(S-#5*,#")#&1)# N4K77#0%2,')#25812'%5:)#)#%#64K77#2"+)(%#2$#2"'*# =1&'*#)#%#J7#S.#$%#0%&')#5%5"*0)$*,2"%#0)(#'(2&5*(T ()()#9%*(,2')#2""Y2(%2#20)('24#>''(2/)(&2'*#$2#1,# 5*(&*#$Y25812#$2#,*($#2#&1$-#%"#02(5*#Z#0%[#$%#1,*# &02G%*#/)($)#0)(#5:%#/%/)#81%\#Z#,2'1(2-#Z#/%'2-#Z# 1,#"1*9*#5*,$%/%&*#)#0(*')''*#5:)#0)(.)'')#$%# 9*$)()#$)""2#$%.),&%*,)#5%''2$%,2#5*,#1,#+)T ,)&&)()#(%'(*/2'*-#2#0*('2'2#$%#52&24#!,#81)&'*# ǡ T (%GG2#2,5*(#$%#0%[#%"#').2#$)""2#5*,,)&&%*,)#5*,# "2#,2'1(2-#*&0%'2,$*#1,2#5*(')#/)($)#$%#64777#.84# ]#5*.)#&)#"2#9(2,$)#'(2$%G%*,)#$)%#5*('%"%#%,')(,%# .%"2,)&%-#%,'(*/)(&%-#,2&5*&'%-#&*(0(),$),'%#)$#
)")92,'%-#81%#&%#=*,$)&&)#5*,#"Y200(*55%*#5*,/%T /%2")-#20)('*#)#0%),*#$%#/%'2#$)"")#"*99)#)#$)"")# Ǥ ° ǯ ϐ ϐ ǡ ϐ T .2'*#$2"#')2.#$%#0(*9)''2G%*,)#5*.0*&'*#$2""*# &'1$%*#(*.2,*#;2+%5&#)#I%*#^,9%,))(%,9#%,#2(.*T ,%2#5*,#%"#"2,$&520)#$)&%9,)(#?2")(%*#V*GG%4#I*''*# %"#.2,'*#/)($)#$)""2#5*(')#&%#'(*/2#%"#_)"",)&&# ǡ 51*()#01"&2,')#$)"#0(*9)''*-#5*,#%#&)(/%G%# 0),&2'%#0)(#29)/*"2()#"2#/%'2#$)%#()&%$),'%4#B2"# Ö T ()''2.),')#2$#H0D*U,#<2(S-#$*/)##,*,#.2,52,*# G*,)#9()),#0)(#%#0%[#0%55*"%#)#9"%#2.%5%#2#812''(*# G2.0)-#5*,#2())#9%*5:%#)$#2())#52,%\#H0D*U,# <2(S#Z#2,5:)#%"#0(%.*#02(5*#01++"%5*#%,')""%9),')# ǡ Ǧϐ ǡ ǡ ϐ ǡ ǡ )T+**S-#21$%*"%+(%#2#$%&0*&%G%*,)#$)%#()&%$),'%4
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.
-
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4
Green Life 1. 2. e 5. Sono molte le zone dove rilassarsi, con panchine e prati curati, nel grande parco di UpTown. 3. Una delle aree giochi del parco. 4. Il Wellness Floor di Feel UpTown, sotto il manto verde del condominio. 5
Sostenibilità Tripla Feel UpTown è valutato in base alla sua interconnessione con l’impatto ambientale, economico e sociale.
2. Ecotechnology
Giochi bimbi
>)&?1)#*&@+*A&)&B"443"+%9&@+*A<&4)&6-6*"%+3+4+*:&"&4C+%%-8)7+-%"&6-%-&)&.D/E0& ?-6*"%+3+4+*:&6-,+)4"=&",-%-1+,)&"&)13+"%*)4"&"&(%)&!-6+7+-%"&6*#)*"9+,)&,5"& ,-44"9)&F""4&$!G-H%&)4&1-%2-=&)&I+4)%-=&J*5"&!4),"&*-&3"K0&
Verde / orto
Piste ciclabili
Eventi
SOCIALE
;2#,1*/2#%$)2#$%#I.2('#V%'P`#A*,#Z#&*"*#')5T ,*"*9%2-#.2#Z#&*0(2''1''*#2''),G%*,)#2""*#&/%T "100*#&*&'),%+%")#)#2""2#812"%'@#2.+%),'2")-#2"# (%&02(.%*#),)(9)'%5*-#2""2#5()&5%'2#1.2,2#$)9"%# 2+%'2,'%#$)"")#5%''@#=1'1()4#X12,$*#02("%2.*#$%# ϐ T Ǥ ° 0(*0(%*#$2""2#=1&%*,)#$%#1,2#&*&'),%+%"%'@#5:)# 52"5*"2#&%2#"Y%.02''*#&1""Y2.+%),')-#&%2#%"#(200*('*# 5*,#"2#5*.1,%'@#&*5%2")#)-#,*,#1"'%.*-#%"#5*,'(%T +1'*#2""Y)5*,*.%2#"*52")4#<)(5:a#Z#,)"#5*%,/*"9%T .),'*#$)""2#5*.1,%'@#"*52")#)#,)""2#5()2G%*,)#$%# ()"2G%*,%#0)(.2,),'%#)#0*&%'%/)#'(2#%#%"H&,+*+7"%# 5:)#&%#5()2#/2"*()#)#+),)&&)()#0)(#'1''%4#I*"*#5*&b# ,2&5)#1,2#_)""+)%,9#V%'P#=*52"%GG2'2#&1#1,*#&/%T "100*#&*&'),%+%")#%,#51%#"Y!,=*(.2'%*,#2,$#V*.T ȋ Ȍ °
Zero emissioni
$)&%9,-#$)""Y2(5:%')''1(2#1(+2,%&'%52-##$)"")#()"2T G%*,%#1.2,)-#$%/),),$*#.*'*()#)#51*()#01"&2,')# ,)""2#5()2G%*,)#$%#1,2#5*.1,%'@4#A*,#2#52&*#%"# ,1*/*#$%&'(%5'#Z#,2'*#"@#$*/)#&*(9)#"2#I%"%5*,#?2"T ")P#%'2"%2,2Q#3!AB4#V*"")92'2#5*,#H0D*U,-#/)$(@# .%9"%2%2#$%#0(*=)&&%*,%&'%-#&'1$),'%-#(%5)(52'*(%#)# %.0(),$%'*(%#5*%,/*"'%#,)""2#"%=)#&5%),5)#()&)2(5:-# ,)""Y%,,*/2G%*,)#)#'(2&=)(%.),'*#')5,*"*9%5*4# I).0()#81%#/)$(@#"2#"15)#%"#9(2,$)#0*"*#$)""2# &2"1')#$)"#,1*/*#E&0)$2")#F2")2GG%#)#")#=25*"'@# ϐ ǯ ȋ ʹͲʹͶȌǤ ǡ T 5)&&*#$%()''*#2""2#()')#21'*&'(2$2")#>W-#>c#)#2"")# '2,9),G%2"%#$%#3%"2,*\#&'2G%*,)#=)((*/%2(%2#5*,# =)(.2'2#$)""Y2"'2#/)"*5%'@-#.)'(*0*"%'2,2#"%,)2#J-# +%S)#&:2(%,9-#21'*+1&#$%#"%,)2#)#5*..1,%'P#52(# &:2(%,9-#0)(#1,2#.*+%"%'@#&*&'),%+%")4
Medico
AMBIENTALE
Geotermia
Mobilità sostenibile
ECONOMICA
Teleriscaldamento
Wi-Fi
Fotovoltaico
Classe A+ Illuminazione Led
Mappa Un mondo a portata di distretto: dal polo hi-tech MIND ad UpTown Park, ecco una nuova visione di città. Human Technopole Palazzo Italia
Campus scientifico Università Statale Milano
Open Air Theatre Complesso scolastico
Parco Cibo & Salute
UpTown Park
+
*
,
6
$&&/012"3$4#$5'6%!%2$(4'%7$0
IRCCS Ospedale Galeazzi
Stazione Ferroviaria
Feel UpTown Westgate
UpTown Mall
La Cascina
Una vita a zero emissioni 1. MIND: il distretto della ricerca dell’innovazione tecnologica. 2. e 3. Ad UpTown si promuove una mobilità sostenibile con community car sharing e 10 km di piste ciclabili che collegano il distretto al centro di Milano. 7
3. Indoor / Outdoor &L4&,(-#"&#"6+2"%7+)4"&2"44)&%(-8)&,"%*#)4+*:&1+4)%"6"<&2-8"&'()4+*:&2"44)&8+*)=&,)6)& "&4)8-#-=&3"%"66"#"&"&6)4(*"=&+%8"6*+1"%*-&"&+%%-8)7+-%"=&,-%8+8-%-&%"44-&6*"66-& 6!)7+-=&,5"&2+8+"%"&+4&4(-9-&2+&2"6+9%=&5+M*",5=&9#""%=&!"%6)*-&)**-#%-&)44"&!"#6-%"0
V:)#"2#52&2#&%2#*99%#%"#+),)#0%[#0()G%*&*#5:)# 2++%2.*#Z#*(.2%#1,#$2'*#$%#=2''*4#32#"*#&5)T ,2(%*#5:)#$2"#O7O7#5%#0*(')(@#%,#1,2#,1*/2#)(2# &*5%2")#)$#)5*,*.%52#5%#:2#5*&'()''*#2,5:)#2# ϐ T /(2,,*#52.+%2()4#?%/().*#.*"'*#$%#0%[#"2#$%T .),&%*,)#$*.)&'%52#(%&0)''*#2#0(%.24#>/().*# .299%*(#0%25)()#,)""Y2(()$2()#&02G%#"%/%,9#0%[# 2.0%#$*/)#"2#5*,/%/%2"%'@#'*(,2#2"#5),'(*#$)""Y%,T ')(%*(#$)&%9,4#H,#0%55*"*#&02G%*#/)($)#0(%/2'*-# 1,2#')((2GG2-#9(2,$%#/)'(2')#5:)#$%2,*#&1"#/)($)# Ǥ T D*U,#:2#.)&&*#81)&'*-#)#.*"'*#2"'(*-#2"#5),'(*#
*
$)""2#0(*9)''2G%*,)#$)"")#&1)#,1*/)#()&%$),G)-# 5*&b#5:)#"2#52&2#&%2#$2//)(*#1,#2+%'*#515%'*#&1# .%&1(24#V*.)#%"#&2('*#$%#1,#2')"%)(-#^1(*3%"2,*# :2#0(*9)''2'*#%#,1*/%#2002('2.),'%#52"%+(2,$*# &'%")#2/2,'T92($)-#$*.*'%52#)#2.+%),'%#&.2('# $2#1'%"%GG2()#2,5:)#0)(#%"#"2/*(*-#()2"%GG2,$*#1,# /)(*#&)(/%G%*#'2%"*(#.2$)#0)(#'1'')#")#()&%$),G)# ¿ 02(')5%02()#2""2#0(*9)''2G%*,)#$)""2#"*(*#52&2-# 0)(5:a#81)&'2#0*&&2#(%&0*,$)()#2"#.)9"%*#2"")# "*(*#)&%9),G)4 ?)()#)#0(*0(%)#/%"")#1(+2,)#5*,#9%2($%,*#0(%/2'*-# $*/)#9*$)(&%#"2#+)"")GG2#$%#*9,%#&'29%*,)#%,#%,'%T .%'@-#2''%5%#2''()GG2'%#5*,#02'%*#)#/2&52#%$(*.2&T &299%*#(%&52"$2'2#)#&02G%*#)&')(,*#255*9"%),')4# D1''%#9"%#2002('2.),'%#2%#0%2,%-#%,*"'()-#:2,,*# 2.0%)#"*99)#)#')((2GG)#5:)#&%#=*,$*,*#5*,#"2# ǡ ϐ T "%2()#%"#+),)&&)()#)#"2#&)(),%'@#$%#52&24
+
,
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Appartamento con vista... 1. Gli appartamenti di Feel UpTown hanno balconi ampi con vista sul parco. 2. Il terrazzo dell’attico. 3. Il giardino privato della Villa urbana Feel UpTown. 4. Un interno dell’appartamento. 8
9
4. Io / Gli altri $%&1-%2-&2+&6"#8+7+&)&!-#*)*)&2+&,)6)<&2)44)&!+6,+%)&)44-&6'()65=&2)4&,+%"1)&& )4&2+6*#"**-&6,-4)6*+,-0&N()%2-&%)6,"&(%)&,-1(%+*:=&%)6,"&2)44)&,-%2+8+6+-%"&& 2+&8)4-#+&,5"&9)#)%*+6,-%-&+4&!#-!#+-&"&)4*#(+&3"%"66"#"0&O"%8"%(*+&)&F""4&$!G-H%0
X12,'*#').0*#0)($%2.*#0)(#(299%1,9)()#"2#0%T &5%,2-#"2#02")&'(2-#%"#5%,).2#*#&).0"%5).),')#2# =2()#"2#&0)&2`#D2,'%&&%.*4#^#&)#=*&&)#'1''*#5*.*T $2.),')#2#0*('2'2#$%#52&2`#V:%#&5)9"%)#$%#/%/)()# $%#$)&%9,-#.2#255)$)#%,#.2,%)(2#$%()''2#2%#&)(T /%G%#$)$%52'%#2%#()&%$),'%-#5*.)#0%&5%,2-#&21,2-# 5%,).2# 0(%/2'*-# 5*U*(S%,9-# +1%"$%,9# '(2%,)(-# 5),'(*#5*..)(5%2")#)#,)9*G%#$%#/%5%,2'*-#2"'2# 5*,,)''%/%'@#)#$*'2G%*,)#')5,*"*9%52-#52(#&:2T (%,9#$%#5*.1,%'@-#9%2($%,%#0(%/2'%#)#2''%5%4#I),G2# $%.),'%52()#%"#0(%.*#9(2,$)#5),'(*#&5*"2&'%5*# ǯ ǡ Ö ϐ ͻͲͲ ǡ 5*,#")#2())#9%*5*#)#%#9(2,$%#0(2'%#/)($%-#0)(#0*')(# '(2&5*(()()#1,#U))S),$#$%#/%"")99%2'1(2-#&),G2# Ǥ ǣ Ö
"*#&02G%*#0)(#"*#&812&:#)#1&1=(1%()#$)"#&)(/%G%*#$%# 5*,5%)(9)(%)#)/*"1'*4#A%),')#021(2-#,*,#Z#,)5)&T &2(%*#.).*(%GG2()#'1''*-#0)(5:a#*9,%#,1*/*#,+M *+7"%#&2(@#$*'2'*#$%#?1)#*&P+;"&3--Q<#1,#.2,12")# $%#1'%"%GG*#$)""2#52&2-#0(*9)''2'*#)#()2"%GG2'*#&1""2# +2&)#$)""2#5*,=*(.2G%*,)#)#$)"")#52(2'')(%&'%5:)# $)9"%#2002('2.),'%#$%#H0D*U,-#5:)#%""1&'(2#29"%# 1'),'%#%,=*(.2G%*,%#&).0"%5%#)#/)"*5%#0)(#=(1%()# 2"#.)9"%*#$)"#0(*0(%*#&02G%*#$*.)&'%5*-#%,5*(29T 9%2,$*#"Y2$*G%*,)#$%#9)&'%#81*'%$%2,%#&*&'),%+%"%-# 5*&b#$2#=2/*(%()#1,#)")/2'*#+),)&&)()#0(*0(%*#)# 5*"")''%/*4#<)(#%#0%[#$%9%'2"%GG2'%#5YZ#0*%#"Y>00#$%# 5*.1,%'@#5*,#=1,G%*,%#0().%1.#$)$%52')#2#*9,%# +1%"$%,94#A*,#0*')/2#.2,52()#1,2#0%2GG2-#5*.)# ,)%#+*(9:%#$%#1,2#/*"'2-#$*/)#&*(9)#"2#V2&5%,2# V*..1,%'P#V),')(-#51*()#$)""Y)5*&%&').2#$)"# $%&'()''*-#0)(#)/),'%#$2""Y2,%.2#-!"%&)+#4##
-
8
+
.
* 9
,
10
Un distretto, tanti servizi 1. 2. e 3. Gli eventi che nascono in Cascina invitano i residenti a godere degli spazi come in una gita fuori porta. 4. La piscina di Feel UpTown. 5. I negozi di vicinato. 6. L’area squash. 7. La App di distretto che permette di usufruire di tutti i servizi, dalla community fino al proprio appartamento. 11
Feel UpTown — Smart Home#H,2#,1*/2#$%.),&%*,)#$)""2#5),T '(2"%'@#$%#3%"2,*-#$*/)#d52&2e#/1*"#$%()#/%'2#&*&'),%+%")4# V*,,)&&2#5*,#%"#=1'1(*-#$*/)#"*#61)#*&*5+%9&2-1"6*+,-#Z# 1,#%,&%).)#$%#&)(/%G%#)&5"1&%/%-#)/),'%#)#%,%G%2'%/)#$%#1,# $%&'(%5'#5*&'(1%'*#0)(#$2()#/2"*()#2#5:%#5%#2+%'24# — Natura#H,#9(2,$)#02(5*#$%#67#)''2(%#$2#/%/)()#6LK# 9%*(,%#2""Y2,,*4#<)(#"*#&0*('-#5*,#"2#=2.%9"%2-#0)(#1,2# 021&2#$2"#"2/*(*-#0)(#1,Y%..)(&%*,)#,)"#/)($)#2,5:)# 5*,#%"#0(*0(%*#52,)4 — Tecnologia#B*.*'%52-#52(#&:2(%,9#5*,$*.%,%2")-# %,,*/2G%*,)#$),'(*#)#=1*(%#52&2\#&)(/%G%#2$#2"'2#/)"*5%'@-# 1,#0*"*#$)""2#I2"1')#)#1,#V),'(*#$%#f%5)(52#5:)#/*"9)#"*# &912($*#2%#5%''2$%,%#0(*'29*,%&'%#$%#$*.2,%4#
— Wellbeing ϐ 2&5*"'2()#"2#5*.1,%'@#5:)#/%/)#)#"2/*(2#,)"#812('%)()# 0)(#(%&0*,$)()#2"")#)&%9),G)#$%#()"2G%*,)-#2002(')T ,),G2#)#%$),'%'@4 ęčĊ ČĔĔĉ đĎċĊ ĎęĆđĎĆ#!"##ĊĚėĔĒĎđĆēĔ