2025 HD&D Magazine Media Kit

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CAROLINA ON MY MIND: WELCOME HOME

$927,000

HD&D READER

MEDIAN HOME VALUE

$908,000

TRIANGLE HD&D READER

MEDIAN HOME VAL UE

CHARLOTTE, NC

236%

HIGHER THAN

TRIANGLE, NC

184%

HIGHER THAN

OUR GROWING AFFLUENT MARKETS

2.72 mil.

2.11 mil.

North Carolina has a deep-rooted heritage in home furnishings as a furniture and textile manufacturing hub. Charlotte and the Triangle (including Raleigh, Durham, and Chapel Hill) are two of the fastest-growing markets in the country. Home values and populations over the last several years have increased dramatically and are not slowing down. As these markets grow, their residents (new and existing) continue to invest in their homes.

ABOUT THE MAGAZINES

Since its inception more than 20 years ago, Home Design & Decor has featured the very best in interiors and architecture from the exploding luxury markets of North Carolina in Charlotte and the Triangle. With six issues a year dedicated to each market, the two regions together enjoy more than 66,000 circulation every issue. HD&D is mailed to affluent, single-family homeowners in each market with minimum home values over $700,000 in the most desirable zip codes.

HD&D provides an inspiring and useful resource with timely information from local experts, as well as original and compelling content on styles, trends, color, products, and designer profiles, all of which are carefully curated and produced by our meticulous editorial staff.

C H A R LOT T E & TRIANGLE EDITIONS

EDITORIAL: CAREFULLY CURATED

202 5

“North Carolina has always been the heart and soul of Southern design with a modern edge continually evolving with the times while also maintaining a grasp on its roots. Combining established and revered designers alongside up-and-coming creatives in the design industry, each issue pays homage to the wealth of talent found right here at home. Our highly curated editorial aims to inspire not just homeowners in the Carolinas, but business owners, designers, and creatives-at-heart alike We strive to produce the premier magazine for outstanding interior design.”

Jan/Feb: Arts & Architecture

Mar/Apr: Great Escapes

May/Jun: In Living Color

Jul/Aug: Kitchen & Bath

Sep/Oct: Designers at Home

Nov/Dec: Renovate & Refresh

AD SPACE DEADLINE: 12.12.24

AD SPACE DEADLINE: 2.13.25

AD SPACE DEADLINE: 4.10.25

AD SPACE DEADLINE: 6.12.25

AD SPACE DEADLINE: 8.14.25

AD SPACE DEADLINE: 10.16.25

ESTIMATED IN HOMES: 1.7.25

ESTIMATED IN HOMES: 3.11.25

ESTIMATED IN HOMES: 5.6.25

ESTIMATED IN HOMES: 7.8.25

ESTIMATED IN HOMES: 9.9.25

ESTIMATED IN HOMES: 11.11.25

65,800

CHARLOT TE + TRIANGLE CIR CULATION 65% WITH HOME VALUE $1,000,000+

51.7

AVERAGE MINUTES SPENT PER ISSUE

64% TAKE AC TION AFTER SEE-ING AN AD

DISTRIBUTION

THE NUMBERS

47.2 MEDIAN AGE

AUDIENCE

The HD&D readers are a blend of affluent homeowners and trade professionals (interior designers, architects, homebuilders). They are passionate about luxury materials and demand the best.

82% WITH $200,000+ HOUSEHOLD INCOME

50% WITH $700,00+ LIQUID ASSETS

$780,000 MINIMUM HOME VALUE

HD&D direct mails each issue to select affluent, single-family homeowners and the design trade, as well as supplementing with distribution to home-related retail locations, luxury car dealerships, and real-estate relocation offices. We employ a nationally known third-party marketing firm to provide the most accurate information for home values and household incomes. Our curated mailing list targets homeowners by name in desirable zip codes with homes valued at $700,000+.

Our goal is to ensure that those in the luxury market with a passion for interior design and entertaining at home are the readers we reach. We provide them with the only platform that speaks to that passion with products and services right where they live.

27,000

TARGETING AFFLUENT CLIENTS

CHARLOTTE EDITION

The Most Comprehensive Luxury Home Distribution

33,000

MAILED TO HIGH INCOME HOMES

Myers Park, Eastover, SouthPark, Cotswold, Uptown, Dilworth, Elizabeth, Plaza Midwood, Carmel, Quail Hollow, Sardis, Ballantyne, Weddington, Waxhaw, Lake Norman, Huntersville, Cornelius, Davidson, Denver, Matthews, Lake Wylie, Fort Mill

TOTAL CIRCULATION PER ISSUE

6,000

DESIGN TRADE & SHOWROOMS

MAILED to Interiors Designers, Architectes, Home -

builders, Artists & Galleries

Available for Pickup at: Furniture Showrooms, Art Galleries, Real Estate Offices, Design Studios, Retail Merchants, Kitchen & Bath Galleries, Tile & Stone Showrooms, and more.

TRIANGLE EDITION

The Most Comprehensive Luxury Home Distribution

32,800

TOTAL CIRCULATION PER ISSUE

26,200

MAILED TO HIGH INCOME HOMES

Raleigh, Cary, Chapel Hill, Durham, Wake Forest, Apex, Holly Springs, Morrisville

6,600

DESIGN TRADE & SHOWROOMS

MAILED to Interiors Designers, Architectes, Home -

builders, Artists & Galleries

Available for Pickup at: Furniture Showrooms, Art Galleries, Real Estate Offices, Design Studios, Retail Merchants, Kitchen & Bath Galleries, Tile & Stone Showrooms, and more.

PRINT ADS

ADVERTORIAL ARTICLES

PRINT ADVERTORIALS

CONTRIBUTING EDITOR ARTICLES

CUSTOM PRINT ADVERTISING PACKAGES

DIGITAL ADVERTISING PROGRAM

Leveraging our authority as the media leader for the design industry in the Carolinas, we’ll use our large, yet targeted digital audience to introduce or deepen awareness of your brand.

DIGITAL MARKETING PRODUCTS

Rates are per market. Discounts may be applied when multiple markets are run simultaneously.

BY THE NUMBERS

CUSTOM PRINT & DIGITAL PACKAGES

We can create custom packages combining print ads and digital marketing to meet your unique advertising needs, budget, and timelines.

CONNECTING WITH THE COMMUNITY

IN-PERSON EVENTS

Connect with clients and other industry contacts through showroom events, lunches and dinners, and collaborative programs. We’ll work with you on an event to promote your company or project to those most interested in what you’re offering. These events are each custom built for your brand.

INDUSTRY & CHARITY EVENT SPONSORSHIPS

HD&D is passionat e about supporting and celebrating the design industry. We have served as a media sponsor for The Mint Museum exhibitions, The Mint Museum Auxiliary events, Design Society Designer Showhouses, DESIGN ADAC, Junior League Showhouses, The Symphnony Guild ‘Heart of the Home’ Tours, Dilworth Home Tours, and The Green Chair ‘Chairity’ Event among others. We can help connect you to these unique sponsorship programs and events.

CONTACTS

ADVERTISING SALES

MICHAEL KOOIMAN

Publisher

michael@h ddmagazine .com

OONAGH MURRAY

Associate Publisher

oonagh@h ddmagazine .com

SUE MOONEY

Sales

sue@h ddmagazine .com

MADISON BONNES

Sales

madison @h ddmagazine .com

PRODUCTION

SHELLEY KEMPER

Production Coordinator

shelley@h ddmagazine .com

EDITORIAL

ANNE MARIE ASHLEY

Co-Editor in Chief

annemarie@h ddmagazine .com

BLAKE MILLER

Co-Editor in Chief

bl a ke@h ddmagazine .com

LINDSAY RICHARDS

Ar t Director l indsay@hddmagazine.com

KARIN SIMONEAU

Associate Editor k arin@hddmagazine.com

HOMEDESIGN&DECOR

hello@h ddmagazine .com

704.741.2774

AD FORMATS

Image quality: must be at least 300dpi resolution and large enough for printing at 100% scale. Ads should be press quality PDF files

No transparency, Acrobat 4.0 or higher

All colors must be 4 color CMYK - No RGB or Spot

Bleeds of .25 inches on all sides required on full page and two-page spread ads.

Important text should be pulled in 0.5” from trim size to be within ‘safety zone.’

AD CREATION & CREATIVE SERVICES

We can create your advertisement to our specifications for a nominal fee. Custom photography is available. Ask your account representative for details.

AD SUBMISSIONS

Contact our Production Coordinator, Shelley Kemper, with any questions.

Export with 0.25” bleed all around (17.25” x 11.3125” with bleed)

RESOURCES

Before/After

HEATHER GARRETT is no stranger to tough design challenges. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus semper imperdiet nibh id convallis. In fermentum erat nec mauris consectetur, nec cursus ante sodales. coordinating ones.” Here, Davis let’s us in on what she’s loving this summer.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus semper imperdiet nibh id convallis. In fermentum erat nec mauris consectetur, nec cursus ante sodales.

Mus, incil incit autem facea simusam dolorro blautem. Nam consequ iatur? Imporrum eat recest haribusdant enditio berroresci qui blatio idus arum, quatur? As porroresti di dolorrumquas alitatibusam et,

David Payne

Owner of Home & Garden

Landscape

Luxe Landscapes

Question 1 asking for expert advice as the local go-to resource?

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Question 2 asking for expert advice as the local go-to resource?

That finding interesting pairings of colors is much more important than findingEperrovidest aut estrum id es antibuscit, sit es ex et in nonse etur aut est, optaque dolupta veri dolupta natium consedis aris consecus eriorerum seque lam am ducitias ra cuptat elit enisciatusam esti cum voluptati Agnihillit, simet mos sum videro maio temquibus. voluptatiae et porpore preius dolorestem. Haribus citias ea acerrum ex evenimpore perum labo. Magnimus doluptaet a intem consedio. Nis is maximus, inum experumquam, cum etusdae. Nem recaepe sitaerum susame natem aboris pore voloreius as exerecabor sitis apistio tem et a quunt istor simus, conseque pe con

Question 3 asking for expert advice as the local go-to resource?

That finding interesting pairings of colors is much more important than findingEperrovidest aut estrum id es antibuscit, sit es ex et in nonse etur aut est, optaque dolupta veri dolupta natium consedis aris consecus eriorerum seque lam am ducitias ra cuptat elit enisciatusam esti cum voluptati Agnihillit, simet mos sum videro maio temquibus. voluptatiae et porpore preius dolorestem. Haribus citias ea acerrum ex evenimpore perum labo. Magnimus doluptate nis as necepudis et a intem consedio. Nis is maximus, i recaepe sitaerum susame natem aboris pore voloreius as exerecabor sitis apistio tem et a quunt istor simus, conseque pe con est utat aboriae porro

MOOD BOARD

Rustic Warmth

ELEANOR S COTT DAVIS is an expert in color. And not only does the North Carolina native and Raleigh-based abstract expressionist painter love it in her artwork but she also loves it in her home and in her closet.

“My closet is a love story to the long, colorful dress,” says the mom of three. “In my painting and in my interior aesthetic, I feel that ugly colors are as important as beautiful ones and that finding interesting pairings of colors is

MOO D B OA R D

Rustic Warmth

ELEANOR S COTT DAVIS is an expert in color. And not only does the North Carolina native and Raleigh-based abstract expressionist painter love it in her artwork but she also loves it in her home and in her closet.

“My closet is a love story to the long, colorful dress,” says the mom of three. “In my painting and in my interior aesthetic, I feel that ugly colors are as important as beautiful ones and that finding interesting pairings of colors is

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