DECORATING
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Hello, COLOR TODAY’S RUG CONSUMERS ARE HUNGRY FOR SATURATED SHADES. WRITTEN BY DANA W. TODD
Homeowners are turning to The Persian Carpet’s expertise to find rugs combining new colors and more saturated dyes with the tried-and-true styles found in yesterday’s carpet designs. OLD DESIGN, NEW COLOR
The timeless designs of antique Persian and Turkish patterns look refreshingly modern when woven with a vibrant transitional color palette. “One of the most successful collections we carry is Retro Classics by French Accents,” says Williams. “That company does a beautiful job of blending exciting new colors into the charming
COURTESY OF THE PERSIAN CARPET.
The demand for modern monochromatic rugs is being matched by requests for rugs that are vibrant and warm, according to Steve Williams of The Persian Carpet. “For the last seven or eight years at the rug shows, the majority of rugs have been gray and blue tones,” he says, “but many customers are gravitating away from neutrals in favor of color. Rug producers have been responding.” The rise of grandmillennial style, which combines traditional patterns with modern elements, is altering customers’ rug choices. “Spending so much time at home because of COVID restrictions has made homeowners crave a warm and cozy feeling in their homes,” says Williams.
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