Featured Advertiser Editorial
Decorating
Mainstream
Modern BeyondBlue Interiors gives the South a sleek new look. Written by Brandy Woods Snow
B
uy and sell what you love. That’s the mantra owners Beth Bridgers and Susan LaFera of BeyondBlue Interiors live by. When they opened their doors fourteen years ago, they noticed the national furniture trends weren’t keeping pace in the Triangle area, so they dreamed of becoming a trusted, local source for modern furnishings in the region. “When we opened BeyondBlue in 2005, the concept of modern furniture in the more traditional South was new for many people,” Bridgers says. “But, over time, we have seen an increasing number of customers who are searching for modern furnishings to bring simpler, clean-lined furniture into their homes.” 80 Home Design & Decor Triangle | June / July 2019
The desire for a more streamlined and sleek aesthetic of modern-inspired furniture has continued to grow over the years, from families looking to conserve precious space to empty nesters downsizing to smaller square footage. “We have many customers who are downsizing and need physically smaller-scale and visually less complicated furniture for their new home,” LaFera says. “Also, with the crazy pace of our current lives, people want their homes to be calm and comfortable, and the clean lines of today’s modern furniture can help achieve that goal.” But can modern pieces work in any home? Bridgers says the number one question they receive in the store is, “How do I introduce modern pieces into a more
