PROFILES WOMEN WHO LEAD
words DWAIN HEBDA AND CATHERINE FREDERICK image OPAL WITSANU SHUTTERSTOCK // SPONSORED CONTENT
words DWAIN HEBDA AND CATHERINE FREDERICK image OPAL WITSANU SHUTTERSTOCK // SPONSORED CONTENT
words DWAIN HEBDA AND CATHERINE FREDERICK image OPAL WITSANU SHUTTERSTOCK // SPONSORED CONTENT
INthis special issue of Do South, we are proud to present our annual profiles of Women Who Lead. This special feature shines a spotlight on the formidable women shaping the future of the River Valley through their innovative leadership and indomitable spirit. From healthcare to the arts, these women are at the forefront of their industries, steering progress and inspiring change.
Leadership, often seen as a seat at the head of the table, means more than just holding a position; it's about making a difference. It involves vision, courage, and an unwavering commitment to excellence that transcends the ordinary. Each profile in this section reveals a unique journey of a woman who has not only climbed the ranks in her field but also has lifted others along the way. Their stories are not just narratives of success but blueprints of resilience, innovation, and empowerment.
What does it take to lead? It takes a relentless pursuit of goals, a profound understanding of one’s industry, and, most importantly, the ability to inspire and motivate. The women featured embody these qualities and more. They have broken barriers, forged new paths, and redefined what it means to be a leader in today's fast-paced, ever-changing world. By showcasing their achievements, we not only celebrate their triumphs but also share a glimpse into the personal side of the women propelling our community forward.
Join us as we celebrate the Women Who Lead. May their journeys enlighten you, their challenges inspire you, and their successes encourage you to appreciate the vital roles women play in enriching our society and advancing our region. This is more than a collection of profiles; it is an homage to the spirit of leadership and a call to recognize and emulate the qualities that make these women truly outstanding leaders in their fields.
When Susan Devero joined Arkansas Colleges of Health Education (ACHE), it was to plan the groundbreaking for the Arkansas College of Osteopathic Medicine (ARCOM) medical school. In the decade since, both ACHE and her career have blossomed.
Today, ACHE is a premier institution that supplies the Natural State with much-needed medical professionals. A respected communications professional, Susan is proud to help tell its story.
"The best advice I've ever received is to find your voice, embrace it confidently, and use it to contribute meaningfully and authentically in every situation," she says. "I am fortunate to work at an institution where I feel respected and supported. My co-workers are more than colleagues — they're some of my closest friends.
“I’m blessed to have a job I genuinely enjoy, where each day brings something new and exciting. I also deeply appreciate how the organization values community involvement and fully supports the boards I serve on and the time I dedicate to making a difference in our community.”
Growing up in Oklahoma, Susan was inspired to follow the path that would eventually lead to Fort Smith while still in high school. "I took a creative writing class in my junior year, and my teacher, Mrs. Kennedy, really inspired me to try various writing techniques," she says. "She encouraged me to find a career where I could use my writing skills. That led me to journalism."
Upon graduating from Oklahoma State University with a degree in journalism and minors in public relations and advertising, she looked to apply her newfound knowledge in a way that made a difference in the lives of others. It was a life goal that had been planted years before.
“My parents were my first role models. They demonstrated the results of a strong work ethic and were also active volunteers in our community. They encouraged me from a young age to make time for giving back,” she says. "I remember one Christmas when I was in high school; my mom asked me to help deliver presents to a young mother who needed extra assistance. It was cold and sleeting, and we ran to the store to get some birdseed to spread on her very slick front steps. My mom explained that
now she can carry her baby safely down the steps and the birds will be happy too. That is when I truly understood the meaning of Christmas."
Susan's father, a high school principal, lost his sight when she was in middle school, yet he continued to work, displaying a can-do attitude that impressed his daughter. "Through him, I learned that you have to play the cards that life deals you and make the most of it," she says. "He also taught me how important it is to connect with your audience when public speaking. I use his advice to this day whenever I have a speaking engagement."
In her current role as ACHE’s vice president of marketing and communications, Susan has the chance to lead others across a variety of disciplines, opportunities she uses to collaborate and improve. "To me, leadership means working alongside my team," she says. "My role is to hire the most qualified and talented individuals and then provide them with the support they need to thrive. I've adopted a principle from our President and CEO, Kyle Parker, who often says, 'Inspect what you expect.' I appreciate this approach as it helps me maintain accountability without resorting to micromanagement.
"I want to treat people the way I like and want to be treated. I've made note of the times that I was treated unfairly and have made it a goal to do better for those around me. Likewise, I have worked under some great leaders, and I try to imitate the things they did that made me feel valued and supported."
"The best advice I've ever received is to find your voice, embrace it confidently, and use it to contribute meaningfully and authentically in every situation."
Melanie Radcliff launched Old Fort Wealth Management to redefine financial planning through vast expertise and stellar customer service. With the help of Lisa Owens, a licensed agent and trusted confidante, the firm is doing just that.
"I have hired a lot of people over the last twenty-five years, and what I have found is that you try to find somebody with a drive," Melanie says. "I put them in a spot to assess their natural skill set, and then I like to give them something outside their comfort zone and see if they take to it. I have discovered some extremely
talented people over the years, and Lisa is the best example of that."
"Being taken seriously by your boss is something I value," Lisa says. "I've been very fortunate to have some amazing bosses, but there are those few who don't take you seriously if you're a certain age, a woman, or if you don't have a college degree. Melanie always believed in what I could do and more. It's one of the best things about her leadership."
Both women share a background rooted in hard work, pulling themselves up by their bootstraps, and a determination to earn college degrees – regardless of how long it took.
"I was one of the unfortunate students who didn't have parents who could pay for education, but they made sure that I was independent at a very young age," Melanie says. "I put myself through college over a series of years, nearly a decade, in fact."
Melanie earned her bachelor's degree from Arkansas State University and spent twenty-five years as a CPA and financial advisor before founding Old Fort Wealth Management.
Lisa's backstory is another study of selfreliance and self-made success. "My mom was a single mom; she worked at Whirlpool and always wanted me to excel," Lisa says. "Growing up, I knew a woman, Linda Jetton, who worked at Merchants National Bank. I saw how she carried herself, how she worked, and how she was respected. I liked that; she was my first role model in business."
The pair first connected when Lisa came to work for Melanie about nine years ago and have steadily grown to become a potent force in the local wealth management market. "I didn't finish my degree until I was forty; some of us take a little longer in life. I finished my degree right after I started working with Melanie," Lisa says. "From the beginning, I just loved what we did; I love the fast pace and how every day is different."
Today, the dynamic duo provides a unique alternative to wealth management. Melanie skillfully helps clients plan for retirement in a way that can help grow savings while potentially minimizing tax liability. Lisa ensures that the level of customer service their clients receive is second to none.
"I like knowing that no matter what a client comes in with, we're going to see to it their needs are met," Lisa says. "I take pride in doing all the little things they don't see to ensure they get what they need. That makes me happy."
"The most satisfying thing about my life and work, hands down, are the relationships," Melanie says. "I love having the opportunity to see a client's needs and work to solve them. If I can't, I appreciate the opportunity to connect them with someone who can. Building relationships is really what this business is all about."
Melanie Radcliff CPA/PFS is registered with, and securities are offered through Kovack Securities, Inc. Member FINRA/SIPC. 6451 North Federal Hwy, Suite 1201, Fort Lauderdale, FL 33308, 954.782.4771. Investment Advisory services are offered through Kovack Advisors, Inc. Old Fort Wealth Management is not affiliated with Kovack Securities, Inc. or Kovack Advisors, Inc.
You’ve worked hard for your money and saved diligently for a secure retirement. But have you taken the most important step? Too many people faithfully build a nest egg only to give too much of their retirement savings back in taxes. At Old Fort Wealth Management, we believe clients should enjoy what they’ve saved to the fullest. Our proprietary process, THE TAX NAV SYSTEM, creates a GPS-like roadmap to position your resources to navigate the best route and potentially minimize taxes. It may give you more security and enjoyment in retirement, plus smarter legacy planning for your future.
With many substantial changes to the tax code right around the corner, there’s never been a better time to discover the Old Fort difference. Schedule your consultation today!
• Set the standard for meaningful client-advisor connection.
• Provide tools to help accumulate wealth, while potentially saving on taxes.
• Guide you as you navigate the future with confidence, both today and tomorrow.
Melanie Radcliff CPA/PFS - Financial Advisor
After years of working in healthcare roles, Julie Rowland, APRN, and Jamie Powers, APRN, decided to turn their passion for helping people into the business of their dreams. That business, Onyx Aesthetics and Wellness in Fort Smith, opened two years ago for the express purpose of assisting clients to look and feel their best.
"I was led to medical aesthetics by my passion for helping people feel confident and cared for," Jamie says. "I love that I get to blend beauty and wellness into my practice as a nurse practitioner."
The clinic provides a wide range of services, from neurotoxins and dermal fillers to wellness boosters, laser treatments, and platelet-rich plasma injections, among many other services, including weight loss management, aesthetic consultations, and hormone replacement therapy.
While building the business, the duo has learned the challenges of entrepreneurship and has relied on each other’s expertise, fortitude, and leadership.
"I believe a good leader shows respect and recognition and fosters collaboration within the team," Julie says. "I strive to be a resilient leader who embodies integrity, empathy, composure, and positivity in the face of challenges while creating an environment that encourages teamwork. It's a role I am constantly evolving in and learning from."
"A strong leader has a unique ability to inspire, guide, and empower others toward a shared goal," Jamie adds. "Learning to ignore the negativity that sometimes comes with owning a business and continuing to push forward has been hard for me. I'm still working on this daily, and I have taken courses on leadership and women empowerment as I focus on becoming the leader I envision."
The business owners not only pour into themselves for constant improvement but also invest in others' development within the industry. "In my quest to become an aesthetic provider, I found it was difficult finding mentors or even courses in our area," Jamie says. "Julie and I have worked to provide training, mentorship, and beginner courses for those looking to start their career in medical aesthetics."
Julie and Jamie cite a strong foundation instilled by family members and mentors as the basis for their success in business and healthcare. "My parents have always been my role models. Their hardworking and caring nature are qualities I strive to emulate," Julie says. "In the nursing
field, Tonya Beinemen, a local nurse practitioner and owner of Fort Smith Medical Center, has profoundly impacted my career and approach to practice. She gave me my first APRN job and introduced me to the transformative power of hormone replacement therapy.
"At the time, HRT wasn't as widely recognized as it is today, but she was unwavering in her commitment to doing what was best for her patients. Tonya also owned one of Arkansas' few nurse practitioner-led clinics, a rarity at the time. She inspired me to follow my passion and showed me that anything is possible."
"My mom was my biggest role model," Jamie says. "She taught me that hard work pays off, that family means everything, and that personal values are crucial in guiding aspects of both personal and professional life choices. It's shaped the way I connect with others and how I approach challenges."
As the duo looks to the future, they see boundless opportunities. Julie says she's motivated daily by the positive feedback received from satisfied clients.
"I absolutely love my job," she says. "Helping people feel confident in their own skin brings me so much joy. I'm passionate about supporting both women and men as they navigate the inevitable changes that come with aging. Hearing patients say things like, 'Balancing my hormones saved my marriage,' or 'I feel so much better when I look in the mirror,' are compliments that never lose their impact — they truly make my work so rewarding."
Lifelong musician and educator, Dr. Rosilee Russell is the visionary behind the nonprofit Community School of the Arts (CSA) and Institute for the Creative Arts (ICA). “I love to see young people excel in their creative talents,” she says, “and I love helping them get there.”
Studying piano from age seven, she knew music would be her life’s work. While attending Baylor University, she set her mind on teaching others and landed in Fort Smith in 1990 with Westark Community College, now the University of Arkansas Fort Smith (UAFS). There, her long-held idea of starting an arts education program began to crystallize.
“In graduate school, I became very aware of what arts organizations and arts schools do for young people,” she says. “Living and working in Fort Smith, I realized we needed arts programs for young people to reach the entire region.”
Rosilee’s vision started modestly. In 2006, she began an after-school arts program at UAFS called the Academy of the Arts. From that tiny seed grew everything to come, starting with CSA in 2016 and followed by ICA, the charter for which was approved in 2023.
“CSA was founded to offer after-school arts programs for children and youth,” she says. “At the same time, we planned to build our own facility and ultimately offer a performing and visual arts high
school. That became the Institute for the Creative Arts.”
ICA is the first immersive public charter performing and visual arts high school in Arkansas and, being funded by public money, is free to students. An immersive arts school is a much more intensive curriculum than other programs, allowing over half of each school day for students to learn and practice their art form.
“Our students eat, live, and breathe the arts, training to be the best musicians, actors, or visual artists they can be,” Rosilee says. “At the same time, we don’t forget the importance of academics and maintain an excellent and challenging college-prep curriculum.”
Rosilee is quick to share the credit for bringing this one-of-a-kind program and high school into being. Dr. Phillip Russell, her husband, tops a long list of tireless supporters who helped make it happen.
“I couldn’t possibly imagine doing any of this without Phillip’s constant help, support, and his guidance. We have also been blessed with so many wonderful community members who shared in our vision and helped us to bring this dream into reality.”
Asked what has sustained her over the years, Rosilee shared some insightful advice. “My mother taught me many years ago to wait on God’s timing."
"Artistic excellence is at the core of everything we do."
Classes, lessons, and other activities begin soon! Register now online or contact us for additional information. CSA is an after-school arts program for students aged 3 through adults.
Csafortsmith.org
479.434.2020
You may enroll anytime at ICA! Spring semester is a great time to get started. ICA is an all-day arts high school, FREE to all Arkansas residents and open to students in grades 9-11.
Icafortsmith.org 479.434.2114
A rule of thumb for would-be authors is “write what you know,” which is the same philosophy that has led Melanie Taylor to success in counseling. As founder of Healing Tree Women’s Counseling Center, the native Texan has more than just education to guide her practice’s brand of comprehensive mental health and medication management services.
“My path to becoming a therapist began with my own journey of healing,” she says. “I grew up in an environment marked by daily abuse, spending much of my life
working to recover from wounds inflicted by those who were meant to love and protect me. Everything shifted when I took a Life Span and Development class in college. For the first time, I saw what healthy development was supposed to look like.
“That realization sparked a deep desire to help other women understand that they are not defined by the wounds they carry. I felt called to create a space where healing could happen, where women could learn to trust themselves again and reclaim the parts of their lives that trauma tried to silence.”
Through Healing Tree, Melanie not only leads others to overcome past abuse and trauma, but she has committed to being a cornerstone for improving mental health services in the River Valley, particularly for women and girls.
“Earning my supervisor status has given me the privilege of mentoring new counselors as they navigate the early stages of their careers,” she says. “I regularly train others in the interventions I use in my practice, and I’m passionate about educating the public on emotional health. I often describe therapy as the ‘emotional antibiotic’ for the wounds we can’t see — providing essential care and healing for emotional pain.
“In addition to my counseling center, I co-own the Center for Emotional Enlightenment with my business partner,
Rachel Hatfield. Together, we develop and lead specialized training for therapists, focusing on treating complex trauma. Mentorship and education are not just part of my career — they are an extension of my belief in creating a ripple effect of healing by equipping others with the tools and knowledge to transform lives.”
Even with all her success, Melanie says she works to improve her approach and skillset regularly, inspired in no small way by her staff.
“Good leadership, to me, is about recognizing my own limitations and surrounding myself with a team that compliments and balances the areas where I need support,” she says. “It’s not about having all the answers — it’s about creating an environment where collaboration, trust, and growth thrive, both for myself and the people I lead.
"The most impactful advice I've received was from my friend and mentor, Tessa Hastings. She told me, 'You are for loving and protecting,' which profoundly changed my perspective and how I view people. I have expanded this to include 'You are for' loving, nurturing, protecting. For celebrating, honoring, supporting, and comforting. For encouraging, respecting and healing. I often share these affirmations with my clients, as they serve as a guiding light in times of chaos, helping us find our center by remembering what we are for."
"My path to becoming a therapist began with my own journey of healing."
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One of the River Valley's most diverse artistic institutions, Arts On Main in Van Buren is a venue for art experiences catering to all ages. Offering gallery exhibits that change monthly and a range of educational classes catering to various audiences, the organization provides an ever-evolving artistic experience.
Behind the scenes of this acclaimed venture are talented, capable women whose daily leadership, commitment, and skill help open new worlds for Arts On Main's clientele and the community.
"I love serving others in an inclusive space," says Coralee Young, development and community relations director. "Our organization was created for everyone, and all are welcome."
Young, a Van Buren native, said her mother was a primary role model for pursuing a life in the arts.
"My mother made a priority to expose me to every artistic opportunity and experience," Coralee says. "Creating accessible opportunities for everyone to experience art has become ingrained in me."
Jessye Wooten, program director, brings a wide range of background experiences and international flair to her work, having been raised in Jerusalem, Israel, and educated at the American Academy of Dramatic Arts in Los Angeles.
"A deep devotion to both the arts and people led me to this career," she says.
"I try to lead others by listening and connecting; I believe good leadership is defined by empathy, integrity, adaptability, and accountability."
Jessye says the most engaging thing about her two years working for Arts On Main has been "the opportunity to learn and grow."
Leadership at Arts On Main isn't limited to any one job title. Madeline McVay Byrd finds multiple ways to inspire and engage people daily in her role as patron services specialist.
"I am primarily at the front desk, greeting everyone in the gallery and giving tours of Arts On Main and King Opera House," she says. "Most of my job is ensuring our patrons have a great first and lasting experience here. I also teach our Saturday Throw and Go wheel throwing class and a special needs art class in collaboration with Developmental Wings.
"Art is a great way to express who you are with or without words," she says. "It can have a lasting impression, whether past, present, or future. In my own experience, it has had a great healing effect."
This healing element helps the women behind Arts On Main in their personal lives and professional roles, says Stephanie Payton, ceramic studio manager/gallery coordinator.
"Between home and work life, it can be hard to find time to make art concepts
become art pieces," she says. "What helped me to overcome these obstacles was applying for a practicing artist grant through the Artists360 program."
Stephanie says finding ways over, around, or through such challenges is immensely rewarding.
"I was blessed to be awarded the $7,500 grant in 2022 and spent 2023 creating a new body of ceramic installation work centered around my lifelong experience with type 1 diabetes," she says.
Gray Ashton, King Opera House assistant manager and technical director, says what is most enjoyable is leading students in exploring theater through hands-on experiences.
"I always allow students to come and learn how to do various theater responsibilities, from operating a concession stand to wiring and hanging lights," Gray says. "There aren't many people in our area who know how to operate multiple technical aspects of a show, so I like to teach others when I can."
Working communally is more than just putting on a show; it promotes practical skills, such as teamwork.
"I admire having the opportunity to meet new people and form new bonds every day," Gray says. "I can ask other theaters and troupes for help when needed, and they are always willing to assist me as well."
"Your ultimate destination for art experiences for all ages and skill levels."
Arts On Main is a venue for year-round art experiences catering to all ages.
Few things in life are more honorable than standing up for the rights and welfare of a child, and that's precisely what CASA of Sebastian County is all about. Like its counterpart entities across the nation, the nonprofit group provides advocacy for abused and neglected children within the court system.
Fulfilling the organization's mission are trained, dedicated volunteers who help vulnerable youth, many of whom have endured life-altering trauma. In Sebastian County, this vital work is led by a remarkable cadre of women committed to speaking up for children who might otherwise have no voice in the events surrounding them.
"I saw an episode of Dr. Phil about CASA, probably around 2009. The seed was planted," says Mary Ann Craig, executive director.
"I had a major change in my life in 2011 when someone close to me was victimized. I remembered CASA and knew it was something I had to do. Twelve years later, I can't stop trying to help children and families in the darkest time of their lives."
Mary Ann says serving those who need it most is only one element of the job that brings satisfaction; the other is leading and supporting the other strong, resolute women on her team.
"Good leadership, to me, looks like this: put together a team that works very well together and genuinely cares about each other, then watch them perform their jobs with minimal direction," she says. "I love my work, and I love my team. We have dark, hard jobs, and my team is my sunlight. I wouldn't want to do this without them."
Shannon Kelleher, advocate supervisor, says flexibility has been key to her role with the organization as adapting to unique circumstances is critical both for families and in leading others. "In our job, patience is the best attribute," she says. "Each case is unique, and new issues can cause frustration. Taking time to see all sides has a calming effect instead of overreacting, which isn't in a child's best interest."
Kelleher credits her family for keeping her balanced. "My parents, who instilled
a strong work ethic and generosity, and my husband, a fair and honest leader, have deeply influenced my values and life path," she says. "Alongside them, my children's resilience and the lasting friendships with former bosses continue to inspire and guide me."
Denise Basham, senior advocate supervisor, says the events in her background created a well of empathy for others and revealed a side of her work that is personally therapeutic.
"In 2007, I lost my daughter to a drug overdose," she says. "There will always be a hole in my world, but as God called me back to CASA, I found that caring for other children helped me think about something other than myself. Many children and families we work with have suffered from generational abuse and need help to overcome and break the cycle."
Shannon Gordon, advocate supervisor and a cancer survivor, says living a purposeful mission often involves personal sacrifice, but the opportunity to help others makes it all worth it. She says experiences and encounters in her own life have made her role at CASA a way of giving back.
"A childhood friend's family taught me the values of a two-parent home," she says. "I had a couple of teachers who took an interest and encouraged me, as well as a co-worker who cosigned for my first vehicle while in high school. They all played a valuable role in my life while growing up – they were adults who showed up. That's what children and youth need. I can't imagine doing anything else."
Learn all you can about the child and his or her family and life.
Engage with the child during regular visits.
CASA Volunteers advocate for the best interests of children who have experienced abuse or neglect. Here’s what that means.
Report what you have learned and observed to the court.
Collaborate with others to ensure that necessary services are provided and are in the best interest of the child.
Speak up for the child’s best interests in court. Make recommendations regarding the child’s placement and needed services, and monitor the child’s situation until the case is released by the court.
Of the accomplishments Laurie Burnett has enjoyed in life — being a wife, mother, teacher, college graduate, and defender of children — she closely values the ability to work alongside other strong women. That is precisely what she gets to do daily, standing up for children in difficult situations as executive director of the Hamilton Center for Child Advocacy.
“I tend to think of leadership as ‘the captain of the ship,’” she says. “I chart the course, and as a team, we all work together to sail the ship. In a child advocacy center, the true heroes are the advocates, interviewers, nurses, and therapists who provide direct care to the children. As their director, I ensure they have the tools they need to do the best job possible.”
Laurie describes each team member as an exceptional leader doing the hard work of the HCCA in providing a safe place where child abuse victims are heard, families are healed, and lives are rebuilt after trauma.
“It is very easy to get caught up in the emotion surrounding individual cases, however a child advocacy center is a business with a mission,” Laurie says. “My team has to focus and separate emotions from the work we do. It is one of the hardest things to do, but my team always puts the children we serve first.”
The outstanding leaders who implement the mission include Brittney Walker, program director, whose role is critical to the effective delivery of services at the Hamilton Center, and Angie Mahuron, multidisciplinary team facilitator (MDT).
"Brittney’s leadership directly impacts the quality of care provided to children and families in need,” Laurie says. “She coordinates daily operations, fosters collaboration among staff, and ensures that each team member has the resources and support they need to succeed.
“Angie is one of only sixty-four MDT facilitators across the state of Arkansas, and her role is integral to the success of the process. Through her leadership, Angie helps ensure every child receives the comprehensive, coordinated, and supportive services they need to begin the healing process.”
Other leaders on the Hamilton staff include Carla Morales and Natalia Alarcon. Carla, a lead advocate, has been with the Hamilton Center for more than five years and lends that experience to training new advocates, teaching them the most effective ways to support clients. Among her contributions is writing the training manual on advocacy for the organization. Natalia, an advocate with three years’ experience, also mentors
others, including interns, and provides exceptional advocacy services.
“Carla is deeply committed to enhancing advocacy services for children across Arkansas. Her dedication and leadership are making a meaningful impact both within our center and throughout the state,” Laurie says. “Natalia’s dedication to her profession benefits the families she serves and inspires and equips future social workers for successful careers.”
Rounding out the team are advocates Jessica Frazier, Marlene Duran, Andrea Arredondo, and Grace Beasley, who work directly with families. They guide them through the investigation process, access healing services, and rebuild their lives after trauma. Forensic interviewers Jenefer Juarez and Jocelyn Kidd play pivotal leadership roles in the investigative process, conducting legally sound, objective interviews of children on behalf of law enforcement and the Department of Children and Family Services. Becca Frazier, a sexual assault nurse examiner, also plays a crucial role by leading the medical evidence-gathering component of investigations into sexual assault cases.
Laurie praises the team’s balance of professionalism and compassion as they serve children and families in agonizing situations. “This team provides not only practical guidance but also emotional support, helping families regain a sense of stability and hope,” she says. “They model resilience, compassion, and determination, empowering families to overcome challenges. Their unwavering dedication to their work is evident in the countless positive outcomes achieved each year.”
Natalie Hedrick knew from a young age what she wanted—a vision she eventually shared with her father. "I told him I wanted to open a clothing boutique," Natalie recalls. "He told me if that's what I wanted to do, to go to college and get hands-on experience behind the scenes."
Heeding this advice, Natalie attended The Art Institute, deepening her love for fashion and retail management. Her education and determination laid the groundwork for what would eventually become Card and Cloth, a beloved local boutique in Fort Smith.
“I owned a women’s boutique for five years before merging with another business
to create Card and Cloth,” she explains. “The goal was to create a one-stop shopping experience for women’s apparel, gifts, and baby items. After five successful years of co-ownership, I became the sole owner." Card and Cloth has continued to flourish, drawing on the lessons instilled by her father.
"My dad, is my role model. He taught me the importance of customer relationships, leadership, and community involvement. I am thankful to be a BOST board member and part of the incredible committees hosting annual fundraisers, Grape Escapes and Red Shoe Shindig. Card and Cloth turns seven April 5th. I invite everyone to come celebrate with us!”
It’s hard for Dr. Holly Jennings, internist and geriatric specialist, to stand out in her own household solely by her profession. Her husband, Charles, has practiced locally since 1984 – they have practiced together since 1995, now at Baptist Health Adult Medicine Specialists in Fort Smith, since 1996.
Their daughters, Dr. Natalie Jordan, a geriatric psychiatrist, works at Baptist Hospital, Dr. Merit Turner, soon to finish her internal medicine residency, is bound for the same practice as her parents, and Hunter Jennings Spradlin, is a licensed professional counselor at Northside High School in Fort Smith.
“I was always attracted to medicine,” she says. “My father, a psychiatrist, used to take me on rounds back in pre-HIPAA days. Patients were always delighted to meet me and have me there. That was the initial exposure.”
After earning her undergrad in California, she graduated from then-University of Oklahoma’s College of Medicine Tulsa, where she learned the science of medicine. She credits her husband as an important mentor, helping her build the career she loves. “I've always found the sciences really challenging,” she says. “[Medicine has] remained very interesting across my entire career. I've loved it.”
Dr. Kelley Linton
A desire to serve has always been a prime motivator for Dr. Kelley Linton, owner of Center for Hearing and Balance. Not only has she devoted twenty-one years to the U.S. Army, both on active duty and in the reserves, but she's also inspired daily to bring relief to patients through the skillful use of time-honored medicine and nextlevel technology.
"Audiology uses medical knowledge, high-tech tools, and cutting-edge equipment to assess and treat hearing loss, tinnitus, and balance problems," she explains. "We get so much positive feedback from patients and family members; it makes every day worth it."
Kelley's military background makes her a natural leader, but she strives to build a team where all feel valued.
"Servant leadership is a model I try to follow," she says. "I strive to develop a team of intelligent and driven people who believe in my vision and can effectively collaborate to provide the best treatments for our patients.
"I want everyone on my team to grow and reach their potential. One of the things I love most is seeing my team be recognized for the amazing work and care they deliver to patients."
Donna Morgan, founder of Fort Smith Therapy, Health and Wellness, overcame many challenges in life, each making her more determined to bring healing to clients who need it. “I love walking alongside people during their most challenging times and witnessing their strength and resilience,” she says. “It’s gratifying to be part of their journey toward healing and growth.”
Donna married early and did not finish high school but later earned her GED. Life's twists and turns also delayed her finishing her college studies, which include a bachelor's degree from Henderson State University and a master's degree from John Brown University. She earned the latter when, through her grief following the death of her fiancé and other experiences, she determined counseling was her life’s calling.
“The biggest challenges I’ve overcome, both personally and professionally, have been childhood trauma, domestic violence, and struggling to believe in myself,” she says. “Through doing my inner work and the unwavering support of my family and the
amazing team at my office, I have realized that I am enough. What made this journey even more meaningful is witnessing my clients show up for themselves and do the hard work in their lives. Their courage and determination inspire me to keep growing.”
In addition to clinical practice, Donna and her husband launched the nonprofit River Valley Community Outreach in 2023 to help ensure access to high-quality mental health care, regardless of clients’ ability to pay.
“I firmly believe quality mental health care should not be a privilege limited to those who can afford it,” she says. “In 2024, we provided services to eighty-seven people who may not have otherwise received the care they needed, and we are incredibly proud of this achievement. We aim to triple that number next year, further expanding our reach and impact.
“We are committed to making mental health care accessible. No one should choose between financial stability and well-being.”
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One of the region’s leading cosmetic & reconstructive surgeons, Dr. Ann Passmore has spent twenty-five-plus years helping to create or restore her patients’ best selves.
After her residency, at The Lahey Clinic Medical Center at Harvard University, Ann returned to her hometown of Fort Smith to practice. "At that time, female surgeons were rare. Even now, just a handful of women perform surgery locally."
She performs body contouring and facial surgery, scar and skin cancer care, plus non-surgical facial procedures, including injections and fillers. "Because I have an independent practice," she says, "I can
offer various financing options and select and train my wonderful staff. Also, being credentialed at two hospitals and at two surgical centers gives patients a choice of where to have their procedure performed."
Ann says personal balance is essential to her success. "My horses, dogs, church, friends, and family ground me; they make me a better person and doctor. I care for my horses twice daily, and after church on Sunday, there are fences to check and mend. Between my practice and farm chores, I'm visiting my son at the University of Tulsa, following the Hogs, or working out at the gym. There's no downtime in my life, but I wouldn't have it any other way."
After completing medical school at the University of South Carolina School of Medicine and her residency at Palmetto Richland Memorial Hospital, both in Columbia, South Carolina, Dr. Norma Smith went into private practice, specializing in gynecology and obstetrics.
She expanded her practice in 2004 to include treatment of varicose veins, and in 2011, Norma refocused her practice to vein disorders, chronic venous ulcers, and aesthetic treatments. In 2013, she established Arkansas Vein Clinic and Skin Care in Fort Smith.
“I love being a doctor and practicing medicine,” she says. “As a specialist in chronic venous disease, I am rewarded with helping patients to heal venous ulcers, lymphedema, varicose veins, and venous stasis dermatitis. My practice helps patients resolve symptoms of leg pain, heaviness, swelling, itching, fatigue, and cramps.”
Norma first began to develop an interest in the field of venous disease thanks to the influence of a medical colleague. “My
gynecology partner at the time, Dr. Mike Berumen, was an outof-the-box innovative thinker and doer,” she says. “He and I grandfathered into the field of phlebology, which is the treatment of chronic venous disease and varicose veins.
“As an OB/GYN, it was an easy transition for me to use ultrasound to treat chronic venous insufficiency. I became Arkansas’ first board diplomat of The American Venous and Lymphatic Society in 2006.” In addition to growing a successful practice, Norma has remained a lifelong learner thanks to being surrounded by capable co-workers and mentors. She seeks to pay back by investing in future generations of healthcare professionals.
“My practice teaches ARCOM medical students and UAMS residents the art and medicine of superficial venous disease, which is currently not being taught in medical schools,” she says. “My role models have been the physicians, nurses, and ultrasound techs who taught me medicine through the years, and as I believe I ‘stood on the shoulders of giants,’ I feel I am a better clinician.”
If you suffer from painful and unsightly vein conditions, we can help. Providing expert, professional care since 1998, you can trust our experience, training, and commitment.