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We innovate, create and collaborate to produce exceptional art solutions and interior services for our clients. O U R M I S S I O N S TAT E M E N T
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OUR CO M PA N Y HISTORY THE STORY OF URBAN ROAD
Since the foundation of Urban Road as an online art retailer by Suzie Atkin in 2010, the company has built an impeccable reputation that is based on cutting edge design, outstanding quality and an unwavering commitment to customer service. Our continued growth and success marked a milestone in 2013 when leading sales and operations professional Mishelle Morgan joined the business as an owner, using her expertise to expand Urban Road nationally, into both the wholesale and commercial interior markets. Our experience over the last ten years as one of Australia’s leading art retailers and wholesalers has positioned us as a trusted artwork and home decor supplier. Today, with more than 25 years combined experience, co-directors, Suzie and Mishelle work together at the helm of Urban Road to service our clients with art and interior solutions for any and every environment.
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WHO WE ARE OUR HOLISTIC APPROACH
Urban Road is a dedicated group of designers, art consultants and project managers whose sole mission is to work with our clients to create beautiful spaces. We have the expertise to assist clients through the entire art selection process, whether your organisation is seeking unique fine art, mass produced art on a budget, wall sculptures, wall murals or the design and co-ordination of large-scale installation projects. Our reputation as leaders in design and innovation through each phase of the process gives our clients the confidence that we can manage even the most difficult projects and remote locations. Based in one strategically located office on the Gold Coast, Queensland, our team are here to plan and provide the support and resources for each project, delivering benchmark level service each and every time. We’re details people, and we’ve built a reputation of being the best in our field because of our superior attention to detail, impeccable taste, and desire to serve. Quality, experience, a culture that fosters approachability, a genuine sense of care, and a smile are the hallmarks of our service.
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WHAT WE DO TAILOR-MADE SERVICE PROVIDERS
Urban Road is a unique, full-service solution for the supply and production of artwork, sculpture and soft furnishings. By remaining flexible in our level of involvement and role in any art project – including artwork selection, artwork creation, artwork design presentation, production, logistics, installation and documentation – we work with our clients to create tailor made service solutions. No project is too big, or too small - Urban Road will build upon your current or future design plan, working with your colour swatches, fixture samples, fabric samples and floor plans to create a custom solution for your environment. Urban Road is run by two highly experienced directors who remain hands on and accessible throughout every step. We’re not a multi-layered, multi-national – we’re specialists in what we do. We have successfully delivered projects to the highest level, on time and on budget, while simultaneously raising the bar in service and client satisfaction time and time again.
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MEET THE DIRECTORS MANAGEMENT PROFILE
MISHELLE MORGAN O P E R AT I O N S D I R E C T O R Dedicated to consistently delivering excellence across projects, products and operations, Mishelle relishes challenges and new opportunities. By maintaining strong relationships and communication with her clients every step of the way, Mishelle ensures that Urban Road’s projects flow seamlessly - from production, to delivery, to installation, giving you the utmost confidence that your project goals will be met, on time and to budget.
S U Z I E AT K I N C R E AT I V E D I R E C T O R Suzie is a forward thinker, adapting to meet both practical and aesthetic design goals. Suzie has an impeccable eye for design, taking great pride in her ability to stay on top of both current and upcoming trends. With a creative approach and a focus on the details in ever y project, Suzie and her team will harness the world’s creative energy to bring your concept to life.
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OUR EXPERIENCE YO U ’ R E I N V E R Y C A PA B L E H A N D S
Urban Road has experience in developing art projects locally, nationally and internationally. We take care of the design, curation, consultation, project management, manufacturing and installation. We are unique in that we are fully equipped to manage projects from start to finish. Urban Road has worked on numerous art projects throughout its history, designing and producing art and decor solutions for hotels, hospitality, aged care residencies, architectural and design projects. Our past and current client partnerships include Accor Hotels Australia, Japara Health Care, Aveo, DBI, Toga Group, Stockland, Baptcare, TMDG Design Group, The Star Entertainment Group, and Wyndham Hotels and sub-brands. We are proud to be associated with, and to have supplied product for multiple series of Channel Nine’s The Block, Channel Seven’s House Rules, and Foxtel’s Selling Houses Australia, in addition to many respected interior design publications. We’ve also had the opportunity to provide support and services for The Royal Flying Doctor’s service and Ronald McDonald House.
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PROCUREMENT
VA L U E
CUSTOM DESIGN
PRODUCTION
I N S TA L L AT I O N
With thousands of images in our catalogue, and access to millions of images through our partners, our qualified and experienced design team are adept in art procurement, working to source the perfect collection of images to suit your project requirements.
Our extensive network of manufacturers allows us to produce high quality, custom framed art, sculpture and decor, both in Australia and off shore, at a highly competitive price point. By sourcing only the best suppliers at the best prices, we are able to offer you unmatched value.
We pride ourselves on our out-of-the-box, creative thinking. With a passion for design, colour and layout, we’re able to transform the most diverse brief into a reality for our clients - be it corporate art, decor, sculpture or bespoke wallpaper solutions.
We have years of experience in manufacturing highquality wall art and framing, along with producing gallery grade printing. The fabric for our soft furnishings are all commercial grade with industry standard testing results, and we use a variety of sculptural materials that are built to withstand their environmental context.
Our team of experienced professionals will consult with you to ensure that the correct fixtures and finishes are selected, based on your individual site requirements and specifications. Our highly experienced team of professional installers ensure that every piece of supplied product is both delivered and installed seamlessly.
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OUR CLIENTS PROJECT CASE STUDIES
Urban Road has extensive experience with a number of clients, both large and small, Australia-wide.
“As Refurbishment Project Manager for Mantra Group, I contacted Urban Road for quotes to supply wall art for two projects. I found their communication to be friendly, prompt and professional. With impressively competitive pricing, Urban Road designed a specific hanging system and liaised with a third party logistics company to arrange interstate delivery to Western Australia. The Mantra Group’s experience with Urban Road was overall extremely positive and we look forward to the new collections and working with them again”. Pippa Lorraway, Refurbishment Project Manager, Mantra Group.
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HOTEL REFURBISHMENT PROJECT APRIL 2019 OVERVIEW Source and supply framed artwork for resort rooms relevant to the Whitsundays area and meet the brief supplied by the client. Source and supply sculpture to be placed in open air corridors, outdoor public areas and reception - ensuring it is designed to withstand the difficult tropical environment. SCOPE OF WORKS •
377 pieces of framed artwork for 166 hotel rooms, across 5 room types;
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19 unique artwork designs manufactured in black and natural oak framing;
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7 custom finished sizes, ranging from 800x800mm to 2000x800mm;
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98 pieces of wall and floor sculpture across 15 different designs. Materials included powdercoated iron, resin, dried timber, natural stone and fiberglass;
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Logistics management and installation of art and sculpture.
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ROBINA RISE J A PA R A A G E D C A R E FA C I L I T Y
NEW BUILD PROJECT M AY 2019 OVERVIEW Source and supply artwork for reception, corridors and common areas, beauty salon, bar and theatre. Each floor to follow a different theme reflecting the facility’s Gold Coast location. Thoughtfully designed to cater for a range of residents, including a specialised area designed for dementia care. SCOPE OF WORKS •
128 pieces of framed canvas artwork across 6 levels;
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128 unique designs manufactured in black shadow box framing;
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8 custom finished sizes, ranging from 450x600mm to 2050x850mm;
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Logistics management and installation of art.
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C R Y S TA L B R O O K C O L L E C T I O N R I L E Y R E S O R T, C A I R N S
HOTEL REFURBISHMENT PROJECT AUGUST 2018 OVERVIEW Design and supply bespoke wall sculpture for resort rooms and corridors. Meet client’s design brief of a modern take on the Great Barrier Reef. Supply soft furnishings for all room types to meet colour palette and swatches supplied by client. SCOPE OF WORKS •
316 pieces of wall sculpture installed in 190 resort rooms and corridors across 7 floors;
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7 unique designs manufactured in black and white powdercoated iron, and white resin;
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570 cushions supplied in two unique designs for resort rooms. Piped velvet with feather insert for bed and metallic circular cushion with piping and button for occasional chair;
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Logistics management.
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OUR PRODUCTS OFFERING AN EXTENSIVE RANGE
With over 1000 products already in our catalogue, we continue to add and adapt designs to suit our client’s needs. In addition to our wall art, we also offer wallpaper, an extensive range of sculptures, acrylics, cushions, throws and soft furnishings. PREMIUM ART
Built to commercial standards, we manufacture both in Australia and offshore; allowing flexibility to meet any lead time and budget, while upholding impeccable quality standards. We can supply framed fine art and canvas prints, as well as a range of framed objects. We also offer a bespoke artwork option for clients who want to cultivate a unique experience. Request a completely new piece or use an existing piece of art as inspiration.
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C A N VA S A R T P R I N T S STA N DA R D S I Z E S 90x60cm 100x75cm 120x90cm 160x120cm
Our canvas prints are printed onto premium poly cotton artist canvas, using high quality UV fade resistant inks. The canvas is stretched around a timber frame to create a seamless, museum quality finish. Clients also have the option to add a 50mm deep box frame around the stretched canvas. Choose canvas only or black, white, dark or light timber look shadow box frames. Custom sizes, mouldings and fixtures available.
60x60cm 90x90cm 120x120cm
FRAMED ART PRINTS STA N DA R D S I Z E S 55x70cm 84x105cm 106x141cm 47x47cm
Our framed prints are printed using archival inks and paper. The frames themselves are built from quality, wooden mouldings. The framed prints are mounted behind museum grade plexiglass, glass or non-reflective plexiglass. Choose from black, white or raw oak with either matboard or no matboard. Custom sizes, mouldings and f ixtures available.
84x84cm 106x106cm
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With our ground breaking new technology, we’re cracking open the world of art, and allowing our customers to access beautiful pieces of artwork that are virtually indistinguishable in their replication of the strokes, textures and movement of original hand-painted artworks. With TrueTexture technology, we can take an original work, scan it, and use three-dimensional printing techniques on high-quality linen canvas to create nearly identical pieces of art that look and feel exactly as the artist intended. Available to purchase in select sizes, and finished with the standard Urban Road canvas framing options.
S TA N D A R D S I Z E S 100x75cm 120x90cm 160x120cm 150x220cm
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Do you have a bigger wall to work with? We also offer any of our artwork designs as wallpaper, or our dedicated design team can create a bespoke design to suit your brief. Re-define your interiors with durable, colorful, creative wall decorations that last—with scrub- and scratch-resistant performance. Prints produced with HP Latex Inks enable healthier and more sustainable printing. Our wallpaper products are odourless, easy-to-use, GREENGUARD GOLD Certified using FSC®-certified paper, and can be installed with common adhesives and installation techniques. Prints produced with HP Latex Inks on HP PVC-free Durable Smooth Wallpaper are Type II (ASTM F793) compliant for durability characteristics—ideal for use in environments subject to wear and tear. Your wallpaper design will truly come to life with high-impact graphics in an extended range of colors. Engineered with ColorPRO Technology to deliver colour excellence, our digital wall decoration solution delivers professional quality and striking results.
A P P L I C AT I O N S
BENEFITS
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Offices and retail spaces
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Schools and child care centres
PVC-free alternative, easier to dispose of than most PVC-based substrates
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Government departments
Mould and mildew resistant
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Commercial Hotels
Class A flame-spread performance material
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Hospitality
Over 20 years indoor display performance
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Urban Road’s Soft Furnishing items include cushions, throws, and bed runners. Select from our current product range of commercial grade velvet, twill and woven fabric colours with either feather of fibre fill. Or, let’s get creative - we can work together to design a unique digital print decor item.
Small Square Cushion with piping 45 x 45cm
Single Button Circle Cushion 40 x 40cm
Large Square Cushion with piping
Single Button Circle Cushion with piping
60 x 60cm
45 x 45cm
Bed Runner: KS: 60 x 135cm Q: 60 x 200cm K: 60 x 225cm
Single Button Square Cushion 40 x 40cm
Throw: 185 x 135cm Lumbar Cushion with piping
Bolster Cushion with piping
50 x 30cm
45 x 15cm
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SCULPTURES
Urban Road’s current range of sculptures has been carefully designed and created to tailor to a variety of spaces and styling needs. Want something unique? We can create sculptures for your small or large scale project in a wide variety of materials.
M AT E R I A L S •
Resin
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Acrylic
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Iron
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Stainless Steel
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Kiln-dried wood
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Stone
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Wall
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Table top
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Free-standing
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L E T ’S G E T C H AT T I N G T +617 4229 0860 e commercial@urbanroad.com.au w urbanroadcommercial.com.au