AU S T R A L I A’S I N D U S T RY-L E A D I N G A R T S T U D I O
2 // U R B A N R O A D.C O M . A U
URBAN ROAD
OUR STORY
WHO IS URBAN ROAD + AUSTRALIAN OWNED A N D O P E R AT E D A R T STUDIO + ART AND INTERIOR EXPERTS WITH NINE YEARS OF INDUSTRY EXPERIENCE + S E V E N PA S S I O N AT E A N D D E D I C AT E D T E A M MEMBERS WHO LIVE A N D B R E AT H E A R T
Since its creation nine years ago, Urban Road - led by dynamic duo, Creative Director Suzie Atkin, and Operations Director Mishelle Morgan - has become one of Australia’s industry-leading art studios. Producing ground breaking collections season after season, Urban Road continue to prove their status as art and interior professionals with their edgy and current, yet universally accessible product range. Working hard to realise the goal of bringing beautiful and affordable, high-quality art prints and home furnishings into the homes of thousands of everyday interior-loving Australians, the Urban Road team are passionate about helping you to create a home that you’ll love. With a catalogue that boasts over 1100 unique premium artworks, a range of beautiful and easy to match soft furnishings, and over 400 fresh and playful poster designs, there’s something to suit every need, style and setting. U R B A N R O A D.C O M . A U // 3
WORKING WITH
URBAN ROAD He re a t Ur ba n Ro a d , we p l a ce a n in cre dible va lue o n o ur W h o l e s a l e c u s t o m e r co m muni t y, w h i c h i s w hy we wo r k s o h ard t o m a ke s ure t h a t o ur c u s t o m e r s fe e l l i ke t h ey ’ re fa m i l y – not a t ran s act i o n . A s a co m p a ny t h a t have be e n s u pp l y i ng a rt wo rk a nd s oft fu r n is h in gs t o t h e i nt e ri o rs i nd us t ry fo r ne a r ly n i n e ye a rs now, we re co g n i s e th at n o t wo jo b s a re eve r t h e s a m e , a n d th at e a ch pre s ent s i t s ow n uni q ue s e t of c h a lle n ge s an d re q ui re m e nt s . Ou r h o li s t ic s ervi ce s o l ut i o n s a l l ow us t o fu lly cu s t o m is e t h e o rd e ri ng ex p e ri e n ce to s u i t o u r cu st o m e rs ’ ne e d s , a nd t o en s u re t h at we c a n a s s i s t yo u i n m a k i n g su re t h a t yo u r o rd e r i s p ro ce s s e d se am le s s ly, f ro m s t a rt t o fi n i s h .
OUR WHOLESALE PERKS + URGENT PRODUCTION SERVICE + C U S TO M A R T W O R K S O LU T I O N S + H OLISTIC SERVICE WITH A DESIGN QUALIFIED ACCOUNT MANAGER + COMPETITIVE PRICING STRUCTURE
4 // U R B A N R O A D.C O M . A U
HEAR FROM OUR CUSTOMERS
WHOLESALE
"Thank you so much for all your help and support - whenever I frantically email or call with an urgent order, you always take the stress out of the process and make it a seamless one. Discovering the ‘Urgent Production’ service has been priceless to us. As a business owner in this line of work time is always of the essence, so knowing that we can get such beautiful artworks in a time-frame that works for our clients is amazing. The latest collections are very on trend, making our staged homes extremely desirable to discerning buyers. We love staying informed of sales, new collections, and of course what’s trending around the world. Urban Road, we love you!" C H A N T E L L E // IN VOUGUE HOME STAGING
START TO FINISH OUR HOLISTIC APPROACH
As a team of experienced and passionate professionals, we pride ourselves on our ability to listen to our customers’ needs and concerns and are here every step of the way to provide solutions and support. Need something super quickly, or have an out of the box idea? Bring it on – we love a challenge! We’ll use creative thinking to produce bespoke artwork options, and our Urgent Production service means that we can make sure that even the tightest deadlines are met. Sounds a little too good to be true, doesn’t it? Good news – it’s not. Chat to our friendly and approachable team now about how we can help. We can’t wait to work with you. 6 // U R B A N R O A D.C O M . A U
SUZIE CREATIVE DIRECTOR
MISHELLE OPERATIONS DIRECTOR
Suzie is our own creative genius and chief ideas lady. She is responsible for honing all of the world’s creative energy into beautiful artworks and making magic happen season after season.
Mishelle is at the helm of the Urban Road ship. She can multi-task like a boss, solving all of our operations and logistics puzzles without even breaking a sweat. MANDIE ACCOUNT MANAGER
MELISSA BRAND + CREATIVE
Mandie is our Wholesale liaison, often found on the road out in the wild and handles the who, what, where and why of every project, making sure even the smallest jobs go off without a hitch.
Melissa is a stickler for brand guidelines, handling campaigns, marketing and collection launches. Her super powers also include making even the most boring document look like a piece of art.
SARAH PRESS + DIGITAL
DEB PRINT + PRODUCTION
Sarah is the actual voice of Urban Road, managing all things press, social media and digital marketing. She lets you know everything you need to know, exactly when you need to know it.
Deb is our web data expert and quality control manager. She's in charge of online integrations, printing, and production, ensuring all of our artworks arrive to you in tip-top shape. BRENTON CUSTOMER CARE MANAGER Brenton is our director of first impressions, making it his personal mission to ensure that every Urban Road customer interaction is a bright, shiny, happy one.
MEET OUR TEAM WE'RE HERE TO HELP
U R B A N R O A D.C O M . A U // 7
INTRODUCING SPRING / SUMMER 2019
8 // U R B A N R O A D.C O M . A U
Ur b a n Roa d ’s la test collection ca lls you into the d epths of mid summer – inviting you to wa nd er a long its sun-b lea ched shores, to f loa t, gently pulled by turquoise tid es, to see the wor ld through a gold enlit lens. A s the Summer sun a rcs a cross the sky, it slows a nd seems to stop. Time a nd na ture sta nd still, wa iting for you to ta ke notice, ex tend ing a n invita tion – sur rend er to Summer, to S ol s tice.
Solstice marks the c hanging of seasons, unfolding itself like a montage of memories. U R B A N R O A D.C O M . A U // 9
S S 19 S O L S T I C E
MOLTEN ROCK I UR1218
MOLTEN ROCK II UR1219
U R B A N R O A D.C O M . A U // 11
BIG CAT CLUB UR1202
S S 19 S O L S T I C E
GOLDEN FAN I UR1222
GOLDEN FAN II UR1223
JADE WAY I UR1216
JADE WAY II UR1217
1 2 // U R B A N R O A D.C O M . A U
EON I UR1260 + EON II UR1261
S S 19 S O L S T I C E
MIDNIGHT MONSTERA I UR1267
THE WAY HOME I UR1257
MIDNIGHT MONSTERA II UR1268
THE WAY HOME II UR1258
THE WAY HOME III UR1259
U R B A N R O A D.C O M . A U // 15
MENAGERIE UR1203
S S 19 S O L S T I C E
GROUNDWORK UR1213
ACT NATURAL I UR1214
JURASSIC UR1243
MAKING TRACKS UR1242
ACT NATURAL II UR1215
U R B A N R O A D.C O M . A U // 17
S S 19 S O L S T I C E
DUST CLOUD UR1208
1 8 // U R B A N R O A D.C O M . A U
HALF MOON UR1241
MOAB UR1220
GOLDEN BANKSIA UR1233
S S 19 S O L S T I C E
U R B A N R O A D.C O M . A U // 19
S S 19 S O L S T I C E
PALM BREEZE II UR1207
PALM BREEZE I UR1206
EPOCH I UR1262
2 0 // U R B A N R O A D.C O M . A U
EPOCH II UR1263
GOOD FOUNDATION UR1264
With a stu nning ar range me nt of t ropical inspire d botanical s and abstrac ts
CREME BRULEE I UR1211 + CREME BRULEE II UR1212
S S 19 S O L S T I C E
2 2 // U R B A N R O A D.C O M . A U
S S 19 S O L S T I C E
CRAFTERNOON I UR1209
CRAFTERNOON II UR1210
TEQUILA SUNRISE UR1221
U R B A N R O A D.C O M . A U // 2 3
S S 19 S O L S T I C E
T h e p i e ce s b al ance pe r fe ct l y o n the l ine be t we e n d e l icate l y co n s i d e re d , and u n u s u a l l y w il d
2 4 // U R B A N R O A D.C O M . A U
S S 19 S O L S T I C E
TIDE POOLS UR1232
DECOUPAGE I UR1265
CATWALK UR1205
DECOUPAGE II UR1266
U R B A N R O A D.C O M . A U // 2 5
BROAD STROKES I UR1247
BROAD STROKES II UR1248
AWASH I UR1249
AWASH II UR1250
2 6 // U R B A N R O A D.C O M . A U
STITCH UR1237
S S 19 S O L S T I C E
Abst ract s in a spectrum of colours and movements
UTOPIA UR140
2 8 // U R B A N R O A D.C O M . A U
S S 19 S O L S T I C E
TANGLED UR1235
NEVERLAND UR1239
TAHITIAN BLUE UR1230
U R B A N R O A D.C O M . A U // 2 9
S S 19 S O L S T I C E
WHITE CLIFF BEACH UR1224
30 // U R B A N R O A D.C O M . A U
SWAY WITH ME UR1225
Wit ness the nat ural b eaut y of bleached s and melting int o c lear ocean t ides
CURIOUSER UR1236
PIPE DREAM UR1238
S S 19 S O L S T I C E
U R B A N R O A D.C O M . A U // 31
THE MESSAGE UR1201
WHITEHAVEN I UR1227
THE SHALLOWS UR1231
WHITEHAVEN II UR1228
PURE SHORES UR1229
TWILIGHT BANKSIA UR1234
GHOST STORIES I UR1255
GHOST STORIES II UR1256
ASTRAY I UR1251
ASTRAY II UR1252
34 // U R B A N R O A D.C O M . A U
GO WILD UR1204
S S 19 S O L S T I C E
S S 19 S O L S T I C E
U R B A N R O A D.C O M . A U // 35
S S 19 S O L S T I C E
SILVER FOG UR1253
GREY DAZE UR1254
CALDERA UR1246 36 // U R B A N R O A D.C O M . A U
S S 19 S O L S T I C E
THROW SHADE UR1226
FOSSILIZE I UR1244
FOSSILIZE II UR1245
U R B A N R O A D.C O M . A U // 37
160x120cm
120x120cm
120x90cm
90x90cm 100x75cm
60x90cm
60x60cm
ARTWORK GUIDE
CANVAS ART PRINTS DE IN
A DY T O
US
T R A LI
A
HANG
R E S I S TA T
A
DE
N
RE
FA
MA
U
V R TED A
STRETCHED CANVAS Urban Road’s stretched canvas art prints are professionally printed on premium polycotton artist canvas, using fade resistant latex printing methods and then stretched and gallery wrapped. This means the image is stretched around a 36mm frame to create a seamless, museum quality finish. All stretched and box framed art prints arrive ready to hang. SHADOW BOX FRAMES We also offer the option to add a shadow box frame to your Urban Road canvas art print. A little different from a traditional framed print, the canvas sits within the box frame with a 5mm gap, creating a sophisticated shadow effect between the frame and the canvas. Our box frames are 15mm thick, and 50mm deep, and add approximately 50mm to the length and height of the listed canvas size.
Stretched Canvas
Black Shadow Box Frame
White Shadow Box Frame
Timber Look Shadow Box Frame
U R B A N R O A D.C O M . A U // 39
ARTWORK GUIDE
FRAMED ART PRINTS DE IN
A DY T O
US
T R A LI
A
HANG
R E S I S TA T
A
DE
N
RE
FA
MA
U
V R TED A
Urban Road’s framed prints are printed using archival inks and paper - which means no fading! The frames are built from high quality, timber mouldings that measure 32mm wide and 45mm deep. The framed prints are securely mounted onto foam core and framed behind museum grade plexiglass. Framed artworks are available in black, white and oak finish, with a choice of matboard or no matboard. All artworks come ready to hang.
Black Frame with Matboard
White Frame with Matboard
Oak Frame with Matboard
Black Frame with No Matboard
White Frame with No Matboard
Oak Frame with No Matboard
4 0 // U R B A N R O A D.C O M . A U
106x106cm
106x141cm
84x84cm
84x106cm
68x84cm
47x47cm
55x70cm
INTRODUCING
TrueTexture™
H
ere at Urban Road we live and
customers to access beautiful pieces of
breathe art, and in light of
artwork that are virtually indistinguishable
that, we know that not all art is
in their replication of the strokes, textures
created equal. While our current range
and movement of original hand-painted
of art prints tick all the boxes in terms of
artworks. With TrueTexture technology,
offering unique, beautiful and accessible
we can take an original work, scan it, and
designs, there’s a kind of wonder that
use three-dimensional printing techniques
you experience when you step into an art
on high-quality linen canvas to create
gallery full of original works that can’t
nearly identical pieces of art that look and
be replicated with traditional printing
feel exactly as the artist intended.
techniques. To witness up close the intricacies and expression of an original piece - the natural patterns, the layering of mediums, the true texture of brush strokes - is to truly experience the artist’s intention and emotion, and it’s a breathtaking thing to behold.
On offer exclusively to our Wholesale customers, we’ve collated a stunning array of works that span in subject matter, colour palette, and stylistic approach. Available to purchase in select sizes, and finished with the original Urban Road canvas framing options that you already
Then enters TrueTexture. With our ground
know and love. We can’t wait for you to
breaking technology, we’re cracking
experience the wonder of our brand new
open the world of art, and allowing our
TrueTexture artwork collection.
W A N T T O K N O W M O R E ? A P P LY T O B E C O M E AN URBAN ROAD TRADE CUSTOMER
4 2 // U R B A N R O A D.C O M . A U
GENERAL ENQUIRIES: e info@urbanroad.com.au t 07 4229 0862 PRESS ENQUIRIES: e press@urbanroad.com.au t 07 4229 0860 WHOLESALE ENQUIRIES: e wholesale@urbanroad.com.au t 07 4229 0859