ď ľď ˇ INTERVIEW
Bedy Kharisma Market Research Specialist PT INKA, Indonesia
Congratulations on bagging the "Young Researcher of the year" award at Rail Infra and Mobility Business Digital Awards 2020. Before we begin, please tell us a little bit about your professional journey in the industry? Well, thank you for choosing me to receive such an award. I am much honored. The journey started when I joined PT INKA (Persero), an Indonesian State-Owned company specializing in manufacturing various rolling stock types. They have exported their products since 1991 and has developed since then in terms of product, technology, and market. There was a position to join the company in a newly formed department, the market research department. Even though many offers have come to me as a business analyst, management of change, and else, it was an easy choice to join them for several reasons. First, I think it is time for me to give back to my country; having the earlier years of my career, I always dedicated myself to several multinational
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companies. And second, it is near my home town. So yeah, since then, the journey began.
my guess was right. Based on the SCI report PT INKA (Persero) is the fifthlargest passenger coaches globally.
What things inspired you to choose your career in the global market research sector?
Highlight some major research activities and their outcomes towards solving issues of the rail and transport industry?
As a rolling stock manufacturer industry, there is no other option except to go global and widen its market share. Depending on the local or national market is definitely not an option. Therefore, since the first day of my career in this market research sector, I set my mindset to have a global perspective. Having that mindset in mind always forced me to find an international reference. SCI was my inspiration back then. In the first year of my career, I concluded that PT INKA (Persero) should have a place in the global market share. And to justify that, I need to look up for an international consultancy company that gathers and analyzes the same thing: the global market share of the rolling stock market industry. And
Urban Transport Infrastructure // JANUARY 2021
The question that often arises in the rolling stock industry is the expected price for a specific rolling stock product. DR. Piers Connor stated the same problem on his website. And then, I encourage myself to send him an email, saying that this methodology that I offer may solve the question. And the feedback from him was positive. And other positive feedbacks were not only coming from him. Knowing the rolling stock price will help a rolling stock manufacturer gain insight to win the market share and keep their product competitive. It is also beneficial for the operator. They could understand to allocate a standard budget to acquire certain types of rolling stock. A WWW.URBANTRANSPORTNEWS.COM
