Urban Views Weekly September 28, 2016 by Urban Views Weekly

Sept. 28, 2016

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Tools for addressing generational poverty

Are you effectively using the resources available to you? Are your programs making an impact? Do you try new ideas? Have you explored the “two-generation” to addressing poverty? Do you understand poverty as a “condition” – similar to a medical condition – that has a standard of care?

parent(s). When working with children, you need to work with their parent(s) as well. When working with adults you need to look at the needs of the children. The two-generation approach can be applied to programs, policies, systems, and research. It is in use across the country – and especially in Memphis.

“The twogeneration approach looks at the whole family: children and their parent(s).”

We recently had the opportunity to learn from three women and the approaches they use to help vulnerable children and their families. We attended two presentations by national thought leaders and “doers.” We want to share just a little of what we learned to encourage you to investigate these resources and explore whether or not these models – or aspects of these models – can work for your organization.

Don’t guess. Know.

Anne Mosle leads the Aspen Institute Dr. Marcella Wilson has an approach Ascend Fellowship bringing together that integrates with “two-gen.” She pioneering leaders from across the country encourages people to understand poverty who are “piloting, replicating, and scaling as a “treatable condition” and not a two-generation approaches, enabling them “character flaw.” By approaching poverty to share knowledge, coordinate their efforts, as a ‘condition’, Marcella Wilson, PhD, is and translate groundbreaking ideas into overturning decades of well-intentioned, action.” The two-generation approach looks but ineffective, at the whole family: children and their remedies.” continues to page 11

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Ervin B. Clarke, Publisher publisher@urbanviewsweekly.com

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Urban Views Weekly | September 28, 2016

Dr. Raquel Hatter, Tennessee Commissioner of Human Services shared how the two-gen approach is being implemented across the state in addressing poverty. She believes in partnering with families and community organizations to better position families to create cycles of success. She is committed to transforming the human service sector and is an Ascend Fellow.

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5/26/16 12:23 PM

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Sunday, October 2

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WAVERLY R CRAWLEY MAIN STAGE (NEW LOCATION: 1st & Marshall Streets) 1:00pm – 1:30pm J – Unity 2:00pm – 3:00pm Tribute Choir featuring Desiree Roots 3:30pm – 4:30pm Future Prospect 5:00pm – 6:00pm James “Saxsmo” Gates

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JOE KENNEDY JR. JAZZ STAGE (3rd & Clay Streets) 1:00pm – 1:50pm Quintessential Jazz 2:10pm – 3:20pm Jazz in the Spirit 3:30pm – 4:30pm Rudy Leeper and Fully Loaded 5:00pm – 6:00pm Debo Dabney & Happy Band

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Urban Views Weekly | September 28, 2016

ViewPoints

By Dr. T

When Potential Becomes Pathetic We tell our children and young people we can see the potential in them! We help them to see it in themselves and direct, encourage and support them along the way. But after years and years, if we are still talking about potential when that same child is grown with grey hair of their own, then what was once potential now becomes pathetic! Consider this parable.

The racial history of the United States of America and its deep and endemic legacy of institutional and systemic bias, prejudice and racial hatred are like toxic waste that has never been cleaned up and properly disposed of in a safe and systematic way. Why can’t we “fix” the racial problems that have exponentially resulted in the unresolved murders and assaults on black and brown bodies in America? Specifically, the broken criminal justice system, overpolicing, profiling and discrimination against African American people by police departments and judicial systems all over the country. The police have been put on BLAST most recently with social media and cell phone videotaped executions, along with rising movements like Black Lives Matter and Mothers of the Movement. Yes, it is a complex issue and it’s also a complexion issue too! We have this country’s historic legacy and national shame that have never been addressed. We live in a place whose legacy allowed white supremacy, patriarchy and MANIFEST DESTINY to found a nation on stolen land, broken treaties, enslaved labor and state sanctioned terrorism. History has encoded in the birth of this nation a story that white folks win; no matter what happens they win! They win, and that means people of color lose and that’s the story that has continued to contaminate the ground on which we stand; our fields, our crops and our potential tainted by… what lies beneath.

Each year the farmer plants the field, the crops that grow are disappointing and do not live up to expectation or potential. So the next year the farmer gets new seeds and plants again, but with pretty much the same results. The farmer decides to turn over the soil and fertilize the field the next year and although there is some improvement, the difference in the crops is barely noticeable. The farmer is completely perplexed and frustrated. What is the problem? Why won’t the field produce a healthy increase? The farmer has an incredible field with the potential to grow an enormous crop to feed both his family and his community while taking the excess produce to the marketplace to sell for profit and re-investment in the community. But instead, the field doesn’t produce anything but a mediocre and underwhelming crop. One day an elder asks, “What was in this place before you planted this field here?” Upon looking back and doing some research, the farmer discovers that the field was once a toxic waste dump, and although the soil on top of the field “looks fine” and has been fertilized and cultivated, plowed and sifted, the poison, acidity and chemical mixture that remains beneath the top soil will not allow the crops to grow Tawnya Pettiford-Wates, Ph.D. like they should and produce the healthy increase they Founder and Artistic Director have the potential for; until the toxic waste is cleaned The Conciliation Project and Associate Professor up, removed and disposed of in a safe and effective way, this field will NEVER yield a crop that lives up Virginia Commonwealth University to its potential. And neither will the United States of DrT@Margins2theCenter.com | www.theconciliationproject.org America!

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Spotlight

By Janna M. Hall

Digital Marketing is IN—Are You? Imagine that a major automobile manufacturer has decided to build a new model car. They’ve spent months in the field, conducting the proper research of the automobile industry’s strengths and weaknesses. They’ve uncovered every need of car buyers across the nation and found the voids that their competitors have failed to fill. They’re doing it all. After developing what their team calls “the car to outperform all cars,” they’re finally ready to launch.

work when I’m not stretched too thin. And that “better work” has come in the form of increased engagement and exposure on Twitter. For example, in the first 28 days of taking over a new client account, they received a 121% increase in profile visits on Twitter. This same client, a publication that prints incredible content but distributes it to a smaller, local audience, now utilizes their social media channels to push their articles nationwide. In those same 28 days, they’ve increased their online exposure by a whopping 1300%, with 20.4k Twitter users viewing the tweets I’ve created using all that great content.

There’s only one problem. In the midst of installing all the bells, whistles, and gadgets that will make them a global force to be reckoned with, they forgot to include tires. A car with no tires?! No tires mean this magnificent creation can’t leave the lot. It can’t be test-driven, and it can’t grab the attention of passersby in parking lots around town. There’s no going from 0-60mph in record time, and no admirers will get to jot down the make and model before the car speeds off into the distance. All of the time spent developing the “car to outperform all cars” is for nothing.

Janna M. Hall

“Using digital media—the Internet, social media, and display advertising—allows your local business to expand its reach.”

This is your business without a digital marketing plan. It has all the workings of a great product, but its reach is limited. Using digital media—the Internet, social media, and display advertising—allows your local business to expand its reach. You’ll gain customers beyond your city’s limits, increasing both your awareness and––you guessed it!––revenue.

and spending money on print ads alone. If you’re looking to expand, dominate, and develop a brand that reaches beyond your business’ front door, you’ve got to go digital.

Too often, business owners view Facebook, Twitter, and Instagram as something reserved for technology-obsessed millennials, with their selfies and funny videos.

Many cringe at the idea of hiring a digital marketing company. I have to pay someone to do what? How do I even know if it’s worth it?

As a technology-obsessed millennial, I can confidently say: You couldn’t be more wrong.

Again, I confidently say: It totally is.

It turns out, this generation isn’t wasting our days away tweeting on Twitter and “liking” posts on Facebook. No, we’re making big bucks—and making businesses even bigger bucks—using our social media prowess. In this digital age, it’s not just about how well you run your company and serve your current customers; it’s also about raising awareness of who you are and what your company stands for. This can’t be done by printing your logo on pens

Here’s why: Digital Marketing is a full-time job, and you already have one.

Before opening my agency in February of 2016, I spent years in New York City working for a company that initially didn’t see the value in Social Media Managers. Still, I worked diligently with my growing team. We created a solid strategy and developed partnerships with Nickelodeon, Dove, Google, and AT&T, increasing our revenue and gaining national recognition. Such digital marketing success would’ve never come if the company hadn’t invested in a full-time team to get the job done. Needless to say, everyone’s now rooting for the Social Media Team. The bottom line? Many business owners make social media an afterthought, posting just enough to say, “Hey! We still exist!” But the truth is that social media is so strategy-heavy—knowing when to post for the highest engagement, how to interact with your customer-base, and how to turn tweets into coldhard cash. It takes time to tailor a marketing plan with your individual business objectives in mind, and I know firsthand how glorious the results can be. Invest in your business. Understand that digital marketing introduces an entirely new audience to the brand you’ve worked so hard to build. When it comes to growing your business, if you’re not online, you’re nowhere at all.

JMH Initiatives, LLC is currently taking on new clients in Richmond and the surrounding counties. Join the 40 million Let’s face it—owning a business is infinitely harder than businesses currently rocking the Facebook scene, and the working for one. You work around the clock, and occupy 70% of small businesses who market on Twitter. Let us multiple positions as you make sure your business succeeds. develop exceptional digital strategies for your brand! Contact But the sign of a true leader is knowing that we can’t do it Janna M. Hall at jmhinitiativesllc@gmail.com for more all. My digital marketing agency, JMH Initiatives, LLC, is information. growing its staff because I’ve accepted that I produce better

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Urban Views Weekly | September 28, 2016

Students Speak: The importance of having students also worked with students explore questions related a writing coach, developed to their communities is vitally presentations, and solidified important. We are living in tense action plans focused on their and confusing times and student particular issue – the issue that voices need to be heard. We have matters to them. all seen news reports and read The work generated by these articles about what is ailing our middle school students is schools and communities. In all powerful and insightful. As of this, where are the voices of a result of their work with the students? Not just voices to the MathScience Innovation identify issues, complain, and Center’s Project Explore admonish but rather, where are Research and Inquiry course, the voices that will speak life students were provided into issues, work to figure out an opportunity, by Clovia root causes, and come up with Lawrence and Radio One, to possible solutions that can be present their research during implemented? We need student the Teen Forum held on Melyoge (Mely) & Haniya are testing the dissolved voices. Yes, students talking for oxygen levels in their water sample. September 10 at the Trinity themselves and to their peers and Life Center. Students delivered community members. Solutions their research and action plans around homelessness and are not only in the purview of policymakers. Students housing with a sense of ownership, confidence and data. can (and do) provide a great deal of insight, knowledge, and energy when tackling issues within their own Here are excerpts of the presentations of Elijah Woodward, communities. Students can (and should be) community 7th grade IB student at Lucille Brown Middle School and leaders as well. Melyoge Kale, 8th grade student During the MathScience Innovation Center’s Project Explore: Research and Inquiry class, instructors Carroll Ellis and Brian Domroes asked a group of Richmond Public School middle school students the question: What issues matter to you, and what are you willing to do about it? For three weeks during the summer, students explored their questions and ideas, learned research techniques in both the physical and social sciences, interacted with a data scientist, a lobbyist and mentors from the Center for Undergraduate Research at Virginia Union University. These 6

Urban Views Weekly | September 28, 2016

at Albert Hill Middle School.

Elijah Woodward on Youth Homelessness Youth Homelessness Statistics • 1.4 million students in the U.S. were homeless during 2014/2015 • 78% of these students were homeless more than once during the school year

Elijah Woodward

• 18,000 were right here in Virginia

What are th

In this NASA asteroid mission, students are designing a probe to retriev on a potato, which represents an asteroid.

• 2/3 admit to being too embarrassed to talk about it with school administrators Homelessness includes many things: • Not having a place to sleep • Not having adequate clothing • Not to eat

having

enough

Solution to one problem (specifically, the stigma of not having a lunch or having to admit that you receive free/

Students are modeling the effect of climate. (Alex & D’Andre )

issues matter most to students, and what hey willing to do about it? By Dr. Hollee Freeman, Director, MathScience Innovation Center

to students about what they can do to help with teen homelessness.

Melyoge Kale on Housing

ve core samples from an asteroid. Insert; Sahara is testing her device

reduced lunch) is to create an “elective food bank”. • Students can “elect” to bring a lunch and forgo theirs, so it can be donated to their school’s food bank. • Donated food can be distributed to those in need. • Distributed items can be given in a place other than the cafeteria, so students will not be embarrassed to accept the food. aerosols in the atmosphere on

• Following this presentation, Elijah wanted to pose a question

The move to develop public housing began in the 1930s. In 1939, the government sought to demolish all “slums” (dilapidated, unsanitized housing) and replace them with public housing. In 1942, Gilpin Court was the 1st public housing community in Richmond, Virginia, followed by Creighton & Hillside in 1952, Fairfield & Whitcomb in 1958, Mosby in 1962, and Blackwell in 1970. Unfortunately, many people look at people who live in public housing as bad people. This may be because 85% of all crimes that happen in the city of Richmond happen near or around public housing. However, it is important to note that a very small percentage of the offenders who commit these crimes actually live in public housing.

Melyoge Kale

At the MathScience Innovation Center, we are very proud of these (and all of the other students) in the Project Explore Inquiry and Rigor class. For more information or to find out how you can apply to this program, visit the MathScience Innovation Center website www.mymsic. org or ask your middle school counselor. To get a first-hand experience with our vast array of student and adult programs, come to our Community Open House on Saturday, October 1st from12:30-3:30 for food trucks, hands-on STEM activities, tours of the campus and much more. Our Project Explore students will be there to talk more about their work.

We often hear about the crimes that occur in the housing communities but what is not reported are all the wonderful activities that happen Students are designing & building in these same communities. In race cars as they work on their these communities, there are STEM engineering skills. (Mely & Haniya) programs for young people, access to organizations which provide scholarships that help young people enter into college, Community Days that bring the residents together, strong partnerships with the police department and other City agencies which provide young people with opportunities and skills that will help them move into a successful adult life. Students modeling the effect of aerosols in the atmosphere on climate. (D’Andre & Kimahri)

Photos submitted by MSIC

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The Deal

What College Students Should Learn About Money As you prepare for a new year at college, managing your money may be the last thing on your mind. But, college is the perfect time to instill strong and healthy financial habits, such as budgeting and living within your means.

the punches and live within your means are timeless skills. You’ll have to balance academic obligations with a part- or full-time job to increase your income. But, there are often flexible on-campus jobs you can qualify for if you have a work-study grant as part of your financial aid package.

By starting on the right foot with good saving and spending habits, you’ll have a good chance to set yourself up for a life of financial success. Here are some ideas students — with the help of parents, relatives and the school’s financial aid office — can consider while taking the leap into living away from home. Create a financial plan early on. Create a general financial plan for your college years right away, and a more detailed budget for the upcoming semester. You can start with estimated costs for tuition, fees, room and board from your school’s financial aid office and fill in the actual numbers once you know them. Even with financial aid, most college students need to be frugal as they balance major expenses and a limited income from work or parental support. While you may need to take out student loans, the better you manage your personal and educational expenses the less you’ll have to borrow now, and repay later. Adjust your budget as you go. Your focus should be school, but you can also take time to track your money and stick to your budget. A budget can be a tool and a

Urban Views Weekly | September 28, 2016

By Nathaniel Sillin

When it comes to saving, there are all sorts of ways to cut costs on necessities and indulgences. Consider the following three tactics almost any college student can use to spend less money.

learning opportunity, and particularly during your first few semesters, you’ll likely have to make adjustments as you learn to balance wants and needs. Try to stick with it and remember it’s okay to make changes (and an occasional mistake) as you go. Parents can discuss how they manage their personal or family budget and offer suggestions for cutting expenses or finding work. College students may face many financial firsts, such as signing a rental agreement, purchasing insurance or applying for a loan, and parents can share their experiences and advice. Making your budget add up. Learning how to roll with

• Use student discounts. Dozens of stores offer students discounts, validated with an official ID, or a .edu email address, and you may be able to save 10 to 20 percent off your purchase. Ask store employees or check online to see if a store offers a student discount before checking out. • Save on textbooks. Look for alternatives to buying new textbooks, such as renting textbooks, buying used books, purchasing or renting e-textbooks or using the library’s reference copies. • Mobilize your savings. If saving money is just one more thing you don’t want to think about, you can save your spare cash via your smartphone. Thinking about buying a car next summer or saving money for spring break? There are mobile apps that will calculate how much money you can afford to save at a given moment — whether that’s $20 or Continues to Page 11

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Family Features

SAVOR

Courtesy of Sabra

Put a Fresh Twist on Tailgating Add some team spirit to your menu by stepping out of bounds this tailgating season. Score big points with your fellow fans by sharing new apps and snacks that put a special game day spin on traditional favorites. Made with fresh chickpeas and tahini, hummus is the perfect smooth and creamy accompaniment for chips, crackers and veggies. But it’s easy to take this delicious dip to a fan frenzy level by using it as

an ingredient to reimagine your favorite tailgating treats with an option like hummus, which is available in more than a dozen appetizing flavors. These recipes show you how to add a twist with a pull-apart bread and nudge twice baked potatoes toward fan-favorite status. Find more ways to earn MVP honors at sabra.com.

TanyaFree.com/ Urban Views Weekly Poll Terence Crutcher, an unarmed black man, was fatally shot by Tulsa,OK officer Betty Shelby. Public opinion of the incident captured by dash cam was overwhelming that excessive force was unjustified. The Tulsa officer recently turned herself in and has been charged with first degree manslaughter.

What’s your take? Do you think the Tulsa officer charged in the death of Terence Crutcher will be convicted? Check out the story and respond to this week’s poll at TanyaFree.com and the Urban Views Weekly FACEBOOK Page. Listen to the Tanya Free and Friends Talk Show Wednesdays @ 2pm on WCLM1450AM streaming LIVE @ TanyaFree.com and BlackTalkRadioNetwork.com. You can now watch us LIVE at TanyaFree.com and ustream.tv

Spinach and Artichoke Hummus Pull Apart Bread Recipe courtesy of PoetInThePantry.com

Nonstick spray 2 tubes (8 ounces each) crescent rolls

1 can (14 ounces) quartered artichoke hearts, drained

1 container (10 ounces) spinach and artichoke hummus

1 cup shredded cheese blend

Heat oven to 350°F. Spray 9-by-5 loaf pan with nonstick spray and set aside. Lightly spray work surface and carefully unroll 1 tube crescent rolls, so it stays as close as possible to one piece. Pinch seams.

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12 cups fresh baby spinach leaves

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them in loaf pan. Stack remaining 4 squares and place them on top of squares already in pan. Repeat with remaining ingredients.

Bake on center rack 55-60 minutes, or Spread half the hummus over entire surface. until browned on top and cooked through, Sprinkle with half the artichoke hearts, rotating pan halfway through bake time. spinach leaves and cheese blend. Place plate over top of pan, invert, then Cut into 8 squares. Prop loaf pan up to carefully flip over to invert bread. Serve asvertical then stack 4 squares and place is to pull apart, or slice for easier eating.

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Twice Baked Potato Jackets Recipe courtesy of Smithbites.com

8 small Yukon Gold potatoes

Extra-virgin olive oil, for drizzling

1 cup hummus

2 tablespoons chopped rosemary

Salt and pepper to taste Heat oven to 425°F. Scrub potatoes and poke with fork 2-3 times to allow steam to escape while baking. Place whole potatoes on rimmed sheet pan www.UrbanViewsWeekly.com

and bake approximately 25-30 minutes, or until potatoes are soft; cool 10 minutes. Carefully slice potatoes in half lengthwise; scoop out insides into bowl, leaving 1/4inch ring of potato around edges.

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Lightly mash potato chunks; add hummus and stir until combined. Season mixture with salt and pepper; taste and adjust, if necessary. Using spoon, divide potato-hummus filling evenly between potato jackets. Drizzle with olive oil and broil 5-7 minutes, or until tops

are golden and crispy; watch closely as they will burn quickly. Remove from broiler and sprinkle with rosemary and pinch of salt. Serve immediately.

Urban Views Weekly | September 28, 2016

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Urban Views Weekly | September 28, 2016

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Classifieds

The Deal from page 8

FUNdraising from page 2

PLACE YOUR AD TODAY

She shared her model Transitions to Success – one that is being implemented in organizations across the country. We truly appreciated the opportunity to learn from leaders who are developing and implementing effective ways to create pathways out of generational poverty. And that is a message that donors want to hear: Are you being as effective as you can be? Are you doing what you believe is best, or are you implementing – and refining – best practices? When reviewing your fundraising, take time to look at your programs and ask “are we doing things the best way possible?” Your donors and supporters want to know you take time to evaluate “how and what” you do. There is an increasing movement in philanthropy that focuses on effectiveness. The question, as it relates to fundraising is this: Are you effectively using the resources available to you? When you make changes to improve your impact, let your supporters know what you are doing. They are, after all, your partners, and we are all in this together. Resources: Order Dr. Wilson’s new book Diagnosis: Poverty. Visit www.aspeninstitute.org/programs/ascend/ to learn more about the two-gen model. Copyright 2016 – Mel and Pearl Shaw Mel and Pearl Shaw are authors of the new book FUNdraising Good Times Classics Vol. 1 now available on Amazon.com. For help growing your fundraising visit www.saadandshaw.com, or call (901) 522-8727.

ten cents — and will save it for you. You could also set up an automatic weekly or monthly transfer to your savings account through your bank. Chances are you won’t miss the money, and you won’t spend it if you don’t see it in your checking account. • Make a practice of saving for the future. You’ll want to figure out the best way to use your savings. If you’ve taken out student loans, you could allocate some of the money to early loan payments. Private and unsubsidized federal student loans accrue interest while you’re in school. Making a payment can help you avoid increasing your debt load and save you money on interest. Plus, unlike with some

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Bottom line. College is an ideal time to instill healthy financial habits. Ask your parents or other relatives for guidance, discuss student loans and budgeting with your college’s financial aid office, learn a new skill online or attend a local personal finance workshop or seminar. While you set off on a series of firsts, take advantage of these resources to learn how to manage, save and wisely spend your money. Nathaniel Sillin directs Visa’s financial education programs. To follow Practical Money Skills on Twitter: www.twitter.com/ PracticalMoney

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