Innovative business through indoor location based services and asset tracking technologies
3. Visions and future markets
2. i-Locate innovation and business potentiality
i-Locate Workshop
1. Current market
Bogdan Rugina Urban Planner, Urbasofia, Romania Geo IoT World - Where Geolocation Powers IoT Innovation | May 25-26, 2016 – Brussels, Belgium
Geo IoT World - Where Geolocation Powers IoT Innovation | May 25-26, 2016 – Brussels, Belgium
1. Current market
Geo IoT World - Where Geolocation Powers IoT Innovation | May 25-26, 2016 – Brussels, Belgium
Geo IoT World - Where Geolocation Powers IoT Innovation | May 25-26, 2016 – Brussels, Belgium
1999, the beginnings
2000’s, Verticals for Indoor
• • • •
• • • • • • •
Technology ready (no indoor position) Devices not ready Consumers not ready Brands/Retailers not ready
Retail (big box retailers, malls) Travel (airports, subways) Security Safety Enterprise (asset tracking) Universities Entertainment (museums, casinos, arenas)
Geo IoT World - Where Geolocation Powers IoT Innovation | May 25-26, 2016 – Brussels, Belgium
LBS Market Size (by Geography) Europe, 18%
Americas, 51%
Asia Pacific, 25%
MENA, 6%
• • • • • •
Availability of cheaper GPS enabled devises (Smartphones, Tablets) High interest in personalizing services based on users’ location information and history Advanced analysis capabilities Evolving business models like mobile advertising, Cost benefits by deploying solutions like vehicle tracking and fleet management Government regulations regarding use of data
Sources: CC Analysis & Estimates, Pyramid Research, Vision Gain, Gartner, McKinsey Global Institute, eMarketer 5
Geo IoT World - Where Geolocation Powers IoT Innovation | May 25-26, 2016 – Brussels, Belgium
Significant growth in both the number of people using Location-based Services and the marketers’ investment in Location-based Marketing media:
Almost 20% of the world population is already using LBS. 62% of those who don’t, aspire to do so in the future.
Location-based services are expected to bring in $10 billion in revenue from consumers and advertisers by 2016 more than 50% will come from location based search advertising.
Geo IoT World - Where Geolocation Powers IoT Innovation | May 25-26, 2016 – Brussels, Belgium
Indoor Location: The next big Market Many Vertical Markets – Many Applications • • • • •
Cost and complexity Scalability Tracking and Positioning Accuracy Elements to be positioned: people, things, mobile, other? • Positioning may not be the correct answer, PROXIMITY seems to be right trend
Geo IoT World - Where Geolocation Powers IoT Innovation | May 25-26, 2016 – Brussels, Belgium
2. i-Locate innovation and business potentiality
Geo IoT World - Where Geolocation Powers IoT Innovation | May 25-26, 2016 – Brussels, Belgium
Ensuring commercial exploitation of the project: • i-locate responds to strong market needs in various domains e.g. health, asset management, retail, entertainment, etc) • i-locate, facilitates the creation of innovative business through hybrid indoor and outdoor location based services and asset tracking technologies. • Outdoor localization will extend existing GNSS solution to support GALILEO
Geo IoT World - Where Geolocation Powers IoT Innovation | May 25-26, 2016 – Brussels, Belgium
i-Locate Business exploitation of the results: partner SMEs (13 partners) + smeSpire network (300+ goe-ICT Smes around Europe)
Geo IoT World - Where Geolocation Powers IoT Innovation | May 25-26, 2016 – Brussels, Belgium
Health-care
People tracking
Advertising and Marketing Geo IoT World - Where Geolocation Powers IoT Innovation | May 25-26, 2016 – Brussels, Belgium
Retail
3. Visions and future markets Technical Global Player Enabling Innovation Open-geodata LBS and tracking technologies (licenses, privacy, reliability)
Geo IoT World - Where Geolocation Powers IoT Innovation | May 25-26, 2016 – Brussels, Belgium
People tracking
IndoorOutdoor hybrid navigation
Store Analysis
Asset Tracking
Security and Risks
Business Domain
Location Marketing
Geo IoT World - Where Geolocation Powers IoT Innovation | May 25-26, 2016 – Brussels, Belgium
i-Locate Next Step in the Business schema: Indoor-Outdoor Open Geo-data Player i-Locate+
Geo IoT World - Where Geolocation Powers IoT Innovation | May 25-26, 2016 – Brussels, Belgium