Better Vitamins, Better Health.
https://getvitabetter.com/ 1
The Problem Americans Spend Billions of $$$ on Vitamins and Supplements That Don’t Work.
WHY?
Most vitamin pills and powders are filled with a ton of artificial ingredients, sugar, and other filler ingredients.
...and most of all: they aren’t properly digested or absorbed into your body! https://getvitabetter.com/ 2
FACT:
Your body only absorbs 15-20% of the average vitamin supplement https://getvitabetter.com/ 3 3
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The Solution That’s why we created something much, much better.
VitaBetter Liquid Vitamins have up to 10X more absorption and bioavailability than traditional vitamin supplements AND they stay in your bloodstream up to 2-3 times longer.
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Market Size ?
Total Available Market
68%
of US adults consume dietary supplements
$132.8B
Dietary Supplements More than 170 million U.S. adults take dietary supplements
https://getvitabetter.com/ 5
Our Flagship Product • • •
The only clinically tested and clinically proven liposomal vitamin C on the market World Record 95% Absorption Rate (highest recorded absorption of oral vitamin C) Clinically proven to lower oxidative stress
https://getvitabetter.com/products/better-c
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How It Works How do we achieve these revolutionary results? Liposomal Encapsulation Liposomal encapsulation is a tiny bubble vesicle that carries vitamins and nutrients into your bloodstream. It is made out of the same material as a human cell membrane. VitaBetter Vitamins are encapsulated to mimic that of a human cell, which is why they are absorbed at such amazing rates. Your body instantly recognizes these “liposomes�, making the digestion and absorption far easier and more efficient.
https://getvitabetter.com/pages/what-is-liposomal-vitamin-c 7
Market Validation • A boost in overall use: Increases in supplement use can be seen among all ages (see image right). • According to a Harris poll, 40% of the population has a hard time swallowing pills.
Rise in search volume for keyword “liposomal vitamin C” since 2004:
https://getvitabetter.com/pages/what-is-liposomal-vitamin-c 8
Opportunity and Current Competitive Landscape The opportunity is massive. While there are some new entrants, the market remains relatively untapped.
Est. $226.8K/mo on Amazon
Est. $864K/mo on Amazon
Est. $184.7K/mo on Amazon
Biggest Liposomal Players Est. $8K/mo on Amazon
https://getvitabetter.com/pages/what-is-liposomal-vitamin-c
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Our Competitive Advantages Clinical studies - the only clinically proven liposomal C on the market
World record in highest absorption of oral vitamin C
Proven absorption, efficacy, bioavailability and proven to lower oxidative stress
cGMP Certified for Liposome Manufacturing: We are the only company in the world to achieve this certification
Naturally produced in the USA - we do not use any high temperatures, pressures or solvents.
Manufacturer-direct model allows us to save on costs, resulting in higher profit margins.
https://getvitabetter.com/pages/what-is-liposomal-vitamin-c 10
Clinical Trials
Absorption: Better C Liposomal Vitamin C vs. Normal Vitamin C
Better C Liposomal Vitamin C Effect on Stress Levels
https://getvitabetter.com/pages/proven-results 11
Market Adoption Strategy
Direct To Consumer Funnels
Currently driving users to ClickFunnels for sales funnels and Shopify for our general e-commerce site. We will push subscriptions and bundle sales to increase AOV and LTV.
Amazon
We are really beginning to focus in on this channel and have an expert consultant dedicated to growing revenue. We expect to be generating $50K/mo in revenue by 2019.
Affiliate Marketing
Using our 18 years of SEO experience and 8 years of CPA marketing expertise, we will be creating valuable partnerships with various niche sites to drive targeted search traffic and affiliate sales.
Influencer Collaborations
We believe influencer collaborations and partnerships will provide immense value in terms of brand awareness and bottom-line profits. We have access to 50K microinfluencers via partnerships.
https://getvitabetter.com/pages/about-us 12
Returning Customers First Time vs Returning Sales ($) 2000 1800 1600
29% 1400 1200 1000 800
19%
15%
600
46%
400 200 0
2017-10
2017-11
2017-12 First Time Sales
2018-01
2018-02
2018-03
Returning Sales 13
Case Studies
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I have to say the products made by VitaBetter are THE BEST QUALITY hands down. They have such a high bioavailability (your body can absorb them easily) and they don’t have any of the chemicals or byproduct that you would find in almost all off the shelf vitamin companies. Let me stress. This vitamin therapy has CHANGED MY LIFE! I have completely overcome my depression and haven’t had a single negative thought in a month!! That has NEVER happened before. If you want the BEST quality in product, VitaBetter has it. Hands down. Try it for yourself!!
-Richard
My hemoglobin had been somewhat low(I was slightly anemic) and wasn’t budging much with a healthier diet but took a jump after using the Liposomal c for a month!!! I believe it has also strengthened my immune system (along with the healthier food) as I haven’t been sick and has given me more energy! I wasn’t expecting this kind of benefit! I was even happier when you sent me the 30% off code and just ordered a bottle! I WILL be bragging about your supplement as being a powerful weapon in my immune modulating arsonel! Thank you!
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-Lisa Abbott https://getvitabetter.com/pages/what-is-liposomal-vitamin-c
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Case Studies
https://getvitabetter.com/pages/what-is-liposomal-vitamin-c 15
Influencer Collaborations and Social Media Testimonials @jessegolden 198K followers
@joyfullygreen 42.8K followers
@taramisioux 38.1K followers
https://www.instagram.com/vitabetter/ 16
Influencer Collaborations and Social Media Testimonials @curlyduo 162K followers
@blackmomsblog 398K followers
@chelseehood 22.8K followers
https://www.instagram.com/vitabetter/ 17
Influencer Collaborations and Social Media Testimonials @caseyeanderson 13.7K followers
@karlatafra 34.7K followers
@mialoren_and_me
89.3K followers
https://www.instagram.com/vitabetter/ 18
Thank you! Questions? Email Ashley@getVitaBetter.com
https://getvitabetter.com/ 19