Diploma Pro 4 – Graphic Communication and Design Theses Exhibition Adria Design Culture Exchange ITD Gallery, Novi Sad December 2017 Author and Editor: Uroš Nedeljković Introductory text author: Vladimir Dimovski Graphic Design: Uroš Nedeljković, Kaph Visual Communication Publisher: Faculty of Technical Sciences Novi Sad Number of copies: 100 Production: Graphic center—GRID ISBN 978-86-7892-995-3
DIPLOMAPRO4
Graphic Communication and Design Theses Exhibition Adria Design Culture Exchange
NOVI SAD, 2017
The author and editor of this exhibition would like to express his sincere appreciation to those who helped in the realization of this project: Klementina Možina, Maja Brozović, Dragoljub Novaković, Branislav Radošević, Irma Puškarević, Vladimir Dimovski, Maja Erdeljan, Neda Milić, Gojko Vladić, Ivan Pinćjer.
Talks about design revert us to the beginning every time
We believe that the exhibition will provide an overview of the students and professors’ interest in the growing areas of the creative industries to all participants and visitors. What we define as graphic has been represented in the above-mentioned industries from the very beginnings, yet the very same concept of graphic is independent of the rapid changes in the technology sectors. Technological advances have been struggling year to year to simplify the process of the graphic design, as well as other areas of design. However, fortunately or unfortunately, the essentials of the graphic and spatial design have not been simplified. Vast information accessibility, ready-made templates, predefined styles and the wealth of graphic elements choices, students and professors, in fact, are offered numerous opportunities for easier choices, which often means to drift sideways. After the excitement of being able to choose from such breadth of solutions comes the satiation, followed by disappointment and dilemmas which every creative person who reflected on the nature of the creative process has gone through. And then it becomes clear again that, speaking about the design, we are always at the beginning. We arrive at the same end when we try to develop a university program with the focus on the design education. If the first step of the creative process is a sketch, then we may consider a dialog to be the first step in the educational process. The dialog between professors, between students, between professors and students... The students seek effective solutions across projects whereas the professors devise tasks that will provide good solutions. The knowledge and answers regarding design process form at lectures, during consulting hours, through corrections and correspondence. Being a professor means being a mentor and a client at the same time whilst being a student means facing a different opinion than your own, making corrections and adjusting ideas while seeking new work tools. Essentially, being a student means being a designer. The works exhibited at the Diploma Pro 4 exhibition are here to promote students, but the exhibitors are equally professors and faculties - because the common dialogue of all of us is the pledge of the future cooperation. The diversity of the work presented is the best indicator of the tendencies and goals we stand for. The works possess a well-balanced creative and engineering components, as well
as the current state-of-the-art technology dealing with issues of beautiful and functional design. This balance is present in the works regardless of the student’s chosen field of interest. The chosen fields of interest are really diverse: from an interactive media and spatial modelling, across typography and industrial design, web design, packaging, book design and illustration... Events of this sort call for the regional institutions networking with the aim to enable an exchange of experience between students and professors not only through exhibited works but also during the process of their formation. The Adria Design Culture Exchange Network has been built to meet this goal of improving the design education profile through the development of the new methods that correspond to the pace of the new age. The focus has been shifted from the individual aspect of the design process; the viewing angle is much wider as it has to encompass everything that is defined as the culture of design. Everyone with whom we share these views about the profession may consider themselves members. Our region owes its diversity to the richness of its history and it is expected of us to contribute to this diversity through authentic projects.
Vladimir Dimovski
Manifesto of the Adria Design Culture Exchage Network
If we look around us, we would be able to observe that in the past century generations of designers have designed extraordinary objects and messages, criticized the commonplace, and proposed the new, the modern, the cleverer. In such a way, they helped built society alongside engineers, doctors, teachers, scientists, laborers and writers. They strived through messages–text, intrigue and support for visual arts to latently weave the cultural values that make everyday life better, more beautiful, to emancipate and make visual culture tangible and, therefore, respected. However, in our contemporary culture, we are witnesses of the rapid technological development and, at the same time, almost deconstructive social imagination and thought that are daily captured in digital perception. Therefore, sometimes even our very daily visual reality is merely laced with adhesive rhetoric of advertisement which gives incomprehensible and unsustainable appearance. Every thought and every discourse has already experienced its own deconstruction which, in the domain of visual communication and design, results in unilateral adoption of the „fancy“ style by the designers that feel free to play their role. Accepting that visual rhetoric is in fact a visual communication and design, we find ourselves unable to define universally functional discourse of design, in an old sense, and to develop universal visual language. The essence of rhetoric is that it is intentional. Hence, visual signs today, which are part of an aesthetic composition of objects and messages, need to be interpreted through their content and the context of the message without a priori acceptance of the genre or style of the visual form. Such activity implies that contemporary design, from the perspective of modernity, is stylistically disorientated, and that we are confronted with the challenge of new methods for the theory and practice in educational program of designers. The idea of the Design Culture covers a broader aspect of the creative process. It involves the totality of the design, the process in which the design (i.e. form-giving) is only one factor. A contact with clients, negotiations, corrections, organisation and structure of the design studio, the realisation of an idea through design principles, distribution, feedback all these aspects must be considered to comprehend a bigger picture of this complex subject. Our network, Adria Design Culture Exchange (ADCE) is established through the firm belief of our members that embracing this totality is a necessary step for a contemporary designer, but also for educators and students as well.
The Adria region has a rich cultural heritage and dialects and great diversity in the view of the level of development. Due to these factors, the Adria region is very suitable ground for the analysis of numerous manifestations and monitoring of different trends. Throughout the century of the new profession – design, several educational centres have been established in this region and, in time, successfully managed to offer designers with good credentials. Designers that emerged from such educational programs, which successfully unite various aspects of different disciplines, were able to propose to the industry solutions and concepts for products, that is, the culture of communication by the means of the newly designed visual reality. The study of design cultures from this region in the contemporary sense doesn’t include the search for the universal pattern, uniformity or an identity in the old sense. Today, our nations are brought together by equal interests in the similar and diverse, the specific local, native and the items of material and immaterial culture. Consequently, the contemporary design discourse is not oriented so much towards the exploration of the form but towards the practical possibilities i.e. the effectiveness of the achieved communication through design. Therefore, this heterotopic fruitful region is an unavoidable part of the joint research in the field of the design culture. Today, more than ever before, designers are characterized by the involvement in the process of message preparation, steps of the production, realization and distribution of the products. At the same time, this calls for permanent educational framework. As a result, institutions for higher education, that are responsible for the progress of high–quality designers and engineers, with the focus on expansion of national industries and markets in wider area, need to study and exchange the results, experiences and solutions of the good practice; they need to develop relationships between the design and the broader context of the science, art and technology that would provide students with the experience of the real potential of the profession. The idea behind the mobility within ADCE project, besides the abovementioned fields of interest, is driven by the mutual interest between institutions – partners for higher education to improve results, define strategies for the development and joint system of education at the highest level.
Uroš Nedeljković
Application of the ARCS model to planning and designing an educational campaign Motivation, which is traditionally perceived as a highly variable state, may be approached systematically. Recent studies in the area of motivational design suggest how some stable elements of motivation do exist, and that even some of the unstable elements may be adressed and stabilized with a systematical approach such as the one applying the ARCS motivational model. At its core, this thesis studies how the ARCS model, typically employed to help stimulate and maintain motivation during instruction or similar long-term processes, may be used atypically as a reference and assistance to planning and designing an educational campaign, namely “Čitaj šta piješ”. The design approach is atypical, since it attempts to alter the moti vational disposition of the targeted audience towards the actions an nounced by the campaign. The ARCS model was analyzed as a hierarchy of effects model, with the purpose of validating this assumption. All of the designed media closely follow quidelines for each component of the ARCS model and are thoroughly examined and analysed.
Diploma thesis Ivan Blesić Defended: 2015 University of Novi Sad Faculty of Technical Sciences Department of Graphic Engineering and Design Mentor: Uroš Nedeljković, PhD, Mag. Art, associate professor
Applying the ARCS–V model to planning and designing an educational computer video game The ARCS–V motivational model represents the synthesis of several motivational and volitional concepts and theories, and serves as a basis for the appropriate motivational design process. The goal of implementing such a model is to identify motivational problems and motivational goals, followed by the development of an enviroment or enviromental factor to stimulate and maintain the motivation of the targeted audience. In simpler terms, the focus of the thesis was guiding the visual rethorics toward shifting the motivational disposition of the viewers. Implementing this model closely follows ten steps as defined by John Keller. In a practical example, all through the thesis, an analysis of the existing content of an educational campaign (“Čitaj šta piješ”) was conducted, its motivational deficiencies isolated, and as the motivational solution an educational computer video game was produced, entitled “Zgode i nezgode Malimira”. The thesis also discuses the traits of video games, forms of activities within them and how suitable certain activities are for transferring the content of an instruction. Part of the thesis also deals with the similarities between the concepts of the ARCS–V motivational model and the effects that occur while gaming.
Master thesis Ivan Blesić Defended: 2017 University of Novi Sad Faculty of Technical Sciences Department of Graphic Engineering and Design Mentors: Uroš Nedeljković, PhD, Mag. Art, associate professor Vladimir Dimovski, PhD, assistant professor
Designing a virtual environment in the Unity game engine One of the more popular areas of digital art is the design of virtual, mostly fantastic, environments. The goal of my work is to create one such environment in the game development platform Unity 5. In addition to the description of an island modeling process (called Dragon Island), the work also includes theoretical basics, providing a concise insight into the history of computer graphics. Furthermore, the basic steps of creating a complete video game are presented, and an overview of the development of this very profitable industry which is still in its infancy. The process of creating and using Unity tools is divided into integers that can be easily monitored whether or not the reader has experience working with this application or not. The entire methodology of the experimental work is divided into two comparatively considered techniques: creating an environment with basic tools, as opposed to using advanced options that provide greater control over the entire process, such as the MapMagic tool. I believe that experience of developing one such project has opened a broader knowledge about one a growing branch of the creative industry. Creating a video game is certainly a team job. Nevertheless, passing independently through some of the development phases, I gained insight into the features of the Unity application and the complexity of creating an interactive content.
Diploma thesis Nikola Reko Defended: 2016 University of Novi Sad Faculty of Technical Sciences Department of Graphic Engineering and Design Mentor: Uroť Nedeljković, PhD, Mag. Art, associate professor Vladimir Dimovski, PhD, assistant professor
Creating 2D visual novel in Unity engine
The diploma thesis includes an introduction to the production cycle of creating a visual novel as a popular text game and presents Unity engine as a development environment for making 2D novels. The theoretical part presents an explanation of the visual novel characteristics and comparison of different forms of these games, as well as a description of all necessary game assets. The practical part of the thesis reveals a detailed process of developing a visual novel with mechanics of a simple 2D platform game. The thesis result is a fully functional 2D text game containing UI, sound effects, transitions between scenes, character movement, animations that complement the experience, and dialogues that lead to several scenario paths. Depending on player’s answers, his character is moving through different scenes and conversations. Unity 3D proved to be a very satisfying development environment compared to standard software tools for creating visual novels, offering flexibility in development, as well as more effects and interaction modes with the player.
Diploma thesis Marija Srdić Defended: 2017 University of Novi Sad Faculty of Technical Sciences Department of Graphic Engineering and Design Mentor: Neda Milić, PhD, assistant professor
The development of augmented reality application for social awareness campaign The thesis researches concepts and technology of augmented reality, with emphasis on the application in the marketing field and social awareness campaigns. Nowadays smart devices bring many options for innovative usage of augmented reality technology reflected with a continuously increasing number of AR applications. In social awareness campaigns, augmented reality creates a different, exciting, interactive experience for the target group and provides a unique way to disseminate the campaign’s aims. The thesis describes in detail the application development process within the Unity 3D engine and Vuforia AR software development kit for augmented reality. As a result of the work, a mobile augmented reality application was developed for the social awareness campaign of the NURDOR association for the International Childhood Cancer Day. The created application is adding in camera preview the 3D digital green Hulk gloves, as the central symbol of the fight against illness, on the hand or hands of participants. Promotional flyers placed around the wrist of the arm were used as visual markers or “triggers” for placing digital content. The application also allows sharing of an image with gloves through social networks. The functionality of the application was tested on different android devices and under different lighting conditions. Despite the limitations concerning camera’s range and focus detected during testing, the application is fully functional and represents an innovative and creative solution for spreading the message of the campaign „I JA SE BORIM“.
Master thesis Stefan Milinić Defended: 2017 University of Novi Sad Faculty of Technical Sciences Department of Graphic Engineering and Design Mentor: Neda Milić, PhD, assistant professor
Responsive web design with infinite scrolling
The thesis researches concepts and implementation of Responsive Web Design (RWD) as the need for adjusting the website layout to any width of a browser or a monitor. The thesis demonstrates how usage of templates (frameworks) with defined responsive grid layout can significantly facilitate the creation of contemporary web content. The aim of the thesis was creating a responsive web presentation with the theme “Life and Work of Nikola Tesla”. As an addition to modern RWD concepts, the function of infinite scrolling was implemented for loading new content on the webpage after the existing one reaches the bottom of browser’s window. For infinitive scrolling to be justified, the chosen website’s topics are comprehensive and with the necessity for continuously updated content. The „infinite“ web pages are constructed from blocks divided into three parts: main image, title and a brief description of the item. Clicking on each of the blocks opens the pop-up window with enlarged image and additional information. The thesis describes in detail the web design process from the initial concept, through the design of coherent visual identity for web presentation and wireframe prototyping to the final web development phase and testing.
Master thesis Milan Aleksić Defended: 2016 University of Novi Sad Faculty of Technical Sciences Department of Graphic Engineering and Design Mentor: Neda Milić, PhD, assistant professor
Design of a wine bottle opener
The design assignment called for the conceptual design of a wine bottle opener that uses compressed air for cork closure extraction. The aim was to design functional, innovative construction, which is simple yet ergonomic and attractive. During the design process, various important factors were investigated through examination of the products evolution, analysis of the construction solutions, materials and consumers. Developed concept offers innovative construction of the air injection needle which does not break off pieces of the cork, manual air compression mechanism and ergonomic handle completed with crown bottle cap opener. The design also offers the possibility for aftermarket personalization using various printing or gravure techniques.
Diploma thesis Bojana Petrović Defended: 2016 University of Novi Sad Faculty of Technical Sciences Department of Graphic Engineering and Design Mentor: Gojko Vladić, PhD, assistant professor
Design of on-the-ear music headphones
The design assignment called for innovative solution of a sealed acoustic type of headphones (on-ear shell), intended for listening to an audio content via mobile device for young adults. The design solution provides answers to the needs identified by market research, conducted by a survey through a modular approach, taking into consideration the possibilities of using modern 3D printing technologies to personalize the product further. Several different interchangeable coverlids, optimized for the male and female population were designed. Further personalization is possible by using 3D printing technology with respect to the interface construction to achieve easy attachment of the coverlid to the base of the device. All coverlid modules use the equalizer motif, while an electronic system able to transform audio signals into lights signals emitted by a series of LED bulbs integrated into to the base. Besides expressing the user’s individuality through the design and light representation of the music style, the light signal further enhances the visibility in low light environment conditions. Considering that this group of users participates in traffic mostly as a pedestrians or a cyclists, and often use headphones, increasing the visibility of users to other traffic participants is of an additional advantage.
Diploma thesis Gordana Delić Defended: 2016 University of Novi Sad Faculty of Technical Sciences Department of Graphic Engineering and Design Mentor: Gojko Vladić, PhD, assistant professor
Simulation of the technological process using the Aristomat SL 1317 machine The end result of my work is designed packaging for a set of LED bulbs and interactive 3D animation that shows the process of making packaging prototype using the Aristomat SL 1317 machine. In this process, I used the EngView Package Designer software for the packaging display, the 3D modeling, and animation Autodesk 3ds Max program and the Adobe Flash Professional CS5.5 program for creating multimedia interactive content. The whole procedure is described from the conceptual solution, through the prototype, to the final product for serial production. After designing packaging prototype, I focused on the production of an accompanying 3D animation which is described in the second part of my work. The third part describes the process of creating an interactive multimedia application based on the 3D animation. Creating such comprehensive presentation of the capabilities of one device contributes to the learning process itself, and highlights the benefits of the e-learning system whose potentials have long been recognized. Through the steps of working on the development of packaging prototyping, the simulation of the technological process (modeling, animation, and creation of an interactive multimedia content), as well as the production of packaging on the Aristomat SL 1317machine the complete production process has been displayed as the whole.
Master thesis Branko Lojaničić Defended: 2016 University of Novi Sad Faculty of Technical Sciences Department of Graphic Engineering and Design Mentors: Dragoljub Novaković, PhD, professor Ivan Pinćjer, PhD, assistant professor
The development of the knowledge base of contemporary graphic laboratory The master’s thesis area of research is devoted to the development of the online knowledge base that would provide information on a large number of machines and devices in the area of graphic engineering, as well as training for their partial or full use through interactive web technologies and multimedia content. The emergence of new media has led to significant changes in communication between people, as well as in the field of education regarding developing the new types of learning resources that are richer in content and more engaging than traditional ones. The aims of this work is conducted through the process of designing and coding of a web-based interactive catalogue of the equipment of the GRID graphic centre within the project for the development of the distance learning platform. The designed catalogue provides thorough knowledge concerning processes in a contemporary graphic laboratory and the equipment it should contain.
Master thesis Jelena Vasić Defended: 2016 University of Novi Sad Faculty of Technical Sciences Department of Graphic Engineering and Design Mentors: Dragoljub Novaković, PhD, professor
Designing and generating a modern bilingual typeface A contemporary bilingual typeface is a form of the digital typeface that contains two different scripts. The most common pair of the script in such kind of typeface is an Arabic – Latin script. Due to the stated, this master thesis is interesting and unique considering there are a few projects like this one. There aren’t many contemporary Arabic typefaces, so this project can be considered as a pioneer in digital typography. An advantage of this kind of the typeface is its application across different cultures i.e. possibility to use two scripts with the same stylisation. An example of its application is a magazine or a journal that is read in different cultures. In that way, the number of users of the typeface increases and the magazine connects different cultures through contemporary typography. This master thesis contains an analysis of the contemporary Latin and Arabic typeface, their comparison, and it explains the way in which they come to be equal in style. The aim of this study was to review the process of typeface design and problem-solving techniques, as well as the contemporary bilingual typeface generation using graphic applications: Adobe Illustrator, FontLab Studio and VOLT. The result is the typeface that can be used in advertising material, brochures, booklets, leaflets, billboards, etc. (advertisement with different dimensions – from small to large scale).
Master thesis Aleksandra Joksović Defended: 2016 University of Novi Sad Faculty of Technical Sciences Department of Graphic Engineering and Design Mentor: Uroš Nedeljković, PhD, Mag. Art, associate professor
Decorative typeface design with a narrow block
This work describes the design process of a decorative typeface with a narrow block which has been modeled based on the sketch of Professor Miodrag Miša Nedeljković using Adobe Illustrator, as well as its digitization to the contour font in the Fontlab Studio software. The result is a family of Latin and Cyrillic fonts in the regular and light Opentype weights. The fonts support stylistic alternations, Renaissance numbers, ligatures, and Unicode, which makes it possible to integrate letter characters of all languages. The aim of this work is to present the method of designing a contour font using skeletal lines and then extending the skeletal lines to the contour lines of a regular and thin weight. The uniform width of letters and other characters in the entire font, arbitrary number of weights and shorter font design time are only some of the advantages of the mentioned method. This method can be applied to geometric and technical-calligraphic letter forms whose visual characteristics are based on a uniform move. In this work, I have vectorized letter shapes, defined metrics, Typ1 and TrueType hint mechanisms for both fonts, and generated a contour font in OpenType Trutype format adding an option for selecting both weights.
Master thesis Negosava Dudaš Defended: 2015 University of Novi Sad Faculty of Technical Sciences Department of Graphic Engineering and Design Mentor: Uroš Nedeljković, PhD, Mag. Art, associate professor
Creating a spatial character model from start to finish Three-dimensional character models have become a necessity both in the film and video game industry. Character design is a venture that requires knowledge of many areas such as psychology, anatomy, drawing and painting techniques but also the skills to operate in different graphic applications. It is only by their synthesis that creation of a convincing expression of the face, the view, the position of the body becomes possible. In addition to creating an attractive and appealing character, it is important to make the character recognizable and unambiguous about its characteristics and intentions. At the very beginning, it is necessary to choose an adequate technique for creating a spatial model. After a successful character design, the processes that prepare the character for animation occur (the shape changes in these processes - deformation of the character’s geometry takes place). At this stage, shape defects are the most obvious making corrections much more demanding. That’s why the character design, as well as other fields within the creative industry, require technical skills in addition to artistic ones. In the practical part of this work, I described the process of design and development of a spatial character model along all of the phases through which the character has gone through. The result is the character of the rabbit-pirate which has been prepared for subsequent phases of video games.
Diploma thesis Nada Miketić Defended: 2017 University of Novi Sad Faculty of Technical Sciences Department of Graphic Engineering and Design Mentor: Ivan Pinćjer, PhD, assistant professor
Computer generated handwriting simulation based on alternation of characters The master’s thesis area of research is digitalisation of a handwriting with an emphasis on designing several variations of a single indivi dual letter. The chosen model is the handwriting of dramaturg and translator Eva Mahkovic. For better understanding of the letter-design the development of Roman script and an individual handwriting were researched. In type design, handwriting digitalisation is a common phenomenon. However, as the digitalisation is usually designed with a single variation per letter, it does not possess the main characteristic of a handwriting, where a single letter may be represented by several variations. The development of Open Type font format and its function-writing ability, which the text processor is following, contributed to the development of new smart fonts with wide usage options. Our research into commercially available smart fonts has shown abilities of the OpenType font format and encouraged us to research the structure of the function best suited for our task. Several pages of the sample handwriting represented the basis for the formation off individual letters of the digitalised manuscript. Letter formation and choosing an appropriate number of a single letter variations has been a parallel process to planning a structure of an OpenType function that would enable alternation among several variations of single individual letters. The result is the Eva font: it includes 1243 characters, it is designed as an imitation of the original handwriting and (with the use of OpenType functions) is able to alternate among several variations of single individual letters without the user’s intervention.
The masters’ thesis was awarded at the 8th Brumen Biennal in the category of typography
Master thesis Mihael Aleksander Mahkovic Defended: 2017 University of Ljubljana Faculty of Natural Sciences and Engineering Department of Textiles, Graphic Arts and Design Chair of Information and Graphic Arts Technology Mentor: Klementina Možina, PhD, professor
Design of an interactive board for learning about typography Typography is all around us, as it can be seen on every step. But understanding of typography requires more than just observation. There is a need for interaction between the observer and typefaces, that standard learning methods cannot provide. So how to present typography, in a different but interesting way? The goal was set to create an interactive board that will help in understanding of typography and will also include other fields of profession, such as 3D printing, electronics, typography and graphic design. Different typeface styles were examined while the criteria for 3D printing and modeling of letters in Blender was set. With the help of the Arduino microcontroller and components that allow communication, different ways of communication between the user and the interactive board were tested. When assembling commands for the Arduino microcontroller, it was discovered that components can be controlled by different commands, depending on the recorded state of the electrical current. A positive attribute of Arduino code is primarily that commands are universal, which allows quick adaptation to new projects and further development. In the next step 3D samples of letters of different typefaces were printed.were performed. The printed letters retained their basic forms while also retaining fine details. From various components tested a set that enables communication between the user and the interactive board was chosen. A sequence of commands that allow the interactive operation of the board was compiled. By creating a working board, the goal of making an interactive board for the purpose of learning about typography was achieved.
Master thesis Tevž Zrinski Defended: 2017 University of Ljubljana Faculty of Natural Sciences and Engineering Department of Textiles, Graphic Arts and Design Chair of Information and Graphic Arts Technology Mentors: Dejana Javoršek, PhD, professor Klementina Možina, PhD, professor
The master’s thesis was awarded with the Faculty’s Prešeren Prize in 2017
Typographic textile curtain
In the research work, entitled Typographic textile curtain, we wanted to create a textile curtain on which we applied typography with laser cutting in the shape of letters and words. It was created for a specific user, i.e. the cultural centre Kosovelov dom Sežana. The curtain has the role of a background or scenery; it is part of the scenography for different events (smaller concerts, presentations, shows…). During the production process, we had to take into account the universality of the curtain in terms of design and meaning, readability of the letters from a distance, suitability of the material, and typography for laser cutting. The message, i.e. the content, was a significant factor in the production process. We agreed with the user to use Srečko Kosovel’s poetry. Because the selected sentences were constructivist. We also used the same style in the visual aspect of the curtain. In this way, we expressed Kosovel’s thoughts the most appropriately. The curtain is in light grey color and consists of seven parts. The material used was thick felt from polyester, which gave the best results while experimenting with laser cutting. We chose light grey because the lighting in the performance hall is in different colors which are best visible on this colour surface. As for composition, we used a combination of words and a pattern that flows through the curtain nicely and connects its parts into a whole. At the same time, it leads the viewer along the entire curtain and presented text.
he master’s thesis was awarded with the Faculty’s Prešeren Prize in 2016
Master thesis Gaja Hanzel Defended: 2016 University of Ljubljana Faculty of Natural Sciences and Engineering Department of Textiles, Graphic Arts and Design Chair of Information and Graphic Arts Technology Mentors: Klementina Možina, PhD, professor Marjeta Godler, Mag. Art. professor
Theory of the stroke in designing non-Latin typefaces One of the results of globalisation of our world is increasing awareness of other cultures, which can be noticed in visual communications as well. In the past decade, there has been an increase of extended multilingual typeface families, which also include non-Latin typefaces. As a result of multilingualism, we come into contact with more than one language in our everyday lives—in signage, packaging, and dictionaries. When setting more scripts together in text, typefaces should be visually balanced, even though the scripts are different. Designing typefaces for global communication implies taking into consideration cultural diversity and the variety of different writing systems. We have to consider that different scripts were developed in different environments. The letter shapes as we know nowadays have been significantly influenced by the history context of a particular culture. In the theory of writing, broad nib pen is our guide when designing body typeface systems. Designed strokes are based on the broad nib pen and should be harmonised through different scripts. To achieve great balance between multilingual typefaces in the family, we have to take into account how typefaces are set in longer texts. Letters and negative spaces between them create texture, rhythm, and colour of the text, which should be balanced as well. This master’s uses the Theory of the stroke—which is known for the Latin typeface design—and transfers it onto the designing of non-Latin scripts such as Cyrillic, Greek, Hebrew, and Arabic.
Master thesis Alja Herlah Defended: 2017 University of Ljubljana Faculty of Natural Sciences and Engineering Department of Textiles, Graphic Arts and Design Chair of Information and Graphic Arts Technology Mentor: Domen Fras, Mag. Art, associate professor
Design and development of the typeface for the use in children’s media The aim of the master thesis is the problem of design and develop ment of typefaces suitable for use in media for children. Given that children are our future, it is of utmost importance we make reading easier for them in a way which would lead to the improvement of communication skills and visual culture. Typography and language connect people every day, while design upgrades their lives. To reach optimal results of communication tools, it is required to include areas of ergonomy, linguistics, visual communication, typography and graphic design. The theoretical part focuses on the issues of reading, children’s difficulties while reading, and the basic characteristics of designing for children. The practical part features a type designed for children, which allows them easier reading at the beginner level, and therefore motivates them to continue reading. A special attention is given to the adaptation of the typeface to Croatian language. The experimental part consists of testing the typeface on a target group of children. The recognition of letters, time required for reading and the number of mistakes were measured, the type was graded and the participants’ opinions were recorded. The results of the research show a small advantage of the typeface Hop in comparison to the standard type used in Croatian schools.
Master thesis Nina Delanović Defended: 2017 University of Ljubljana Faculty of Natural Sciences and Engineering Department of Textiles, Graphic Arts and Design Chair of Information and Graphic Arts Technology Mentor: Domen Fras, Mag. Art, associate professor
The application of Gothic typeface principles to modern type design Drawn characters, realistic images and abstract symbols are the ancient fundamentals from which highly developed scripts originate. An important milestone in the development of letters was Blackletter, also known as the Gothic script. Its unique style, which was the consequence of the artistic movement and the needs of that time, was a reflection of the nation. People, who claimed the script for their own, suddenly abstained from it. Over time its use withered and the gothic script even became politically tarnished. Through history, the character of the gothic script has faced negative critique. People perceived it as “barbaric” and they thought it was hard to read because of its dark image. The gothic cultural heritage states the contrary. There are many sources which testify that it was widely used. Yet, the unfavorable attitude towards the gothic script is still noticeable today. Due to its illegibility and political tarnish, its use is very limited; it can only be found in short phrases. Many designers and researches have questioned the legibility of fonts. A number of theories have emerged, one of them from Zuzana Licko, who claims that “readers read best what they read most”. This is why it is possible, that the Gothic script, because of its absence and diversity, is illegible for the eyes of the 21st century. The latter is the main topic of this master’s thesis which examines the legibility of the Gothic script, with an analysis of its development and the creation of a new alphabet according to the Gothic principles.
Master thesis Ana Praprotnik Defended: 2017 University of Ljubljana Faculty of Natural Sciences and Engineering Department of Textiles, Graphic Arts and Design Chair of Information and Graphic Arts Technology Mentor: Domen Fras, Mag. Art, associate professor
Designing an unconventional experimental book
The purpose of the diploma thesis Designing an unconventional experimental book was to research and analyze directives and convention in the field of book design, followed by designing an experimental book which would differ from what is considered conventional. In the theoretical part, we have deep-dived into convention of book design and summarized how and in what way the elements of a typical book normally appear. Our goal was to evaluate what most of the books in bookstores have in common and what are the guidelines which their designers decided to stick to. A conventional book was then compared to its opposite – with artist’s books and experimental books, amongst which we have pointed out the wabi-sabi philosophy in regards to the nature of the theme of the thesis. Afterwards, we have planned and designed an unconventional experimental book called Single Stream by ourselves, with our main goal to determine what is worth keeping from the book design convention and what to change in order to create a fulfilling design combination.
Diploma thesis Maša Mazi Defended: 2017 University of Ljubljana Faculty of Natural Sciences and Engineering Department of Textiles, Graphic Arts and Design Chair of Information and Graphic Arts Technology Mentor: Dušan Kirbiš, professor
Visual identity for a bar “Juice Factory”
Creating visual identity is a process whose steps every designer must know in order to successfully solve the given problem. Topic of this work thesis is designing a visual identity for a bar Juice Factory that provides freshly squeezed juices. Before starting the design process of the identity, the thesis covers and analyses key concepts in the process of creating a brand identity. The process starts with building a concept, after which follows the creation of logotype, logomark, choosing the colors and their impact, as well as setting the typography and choosing other elements that build the identity. These elements include animation, illustration, photography and sensory interaction. After the given brief, author analyses the market to find direct and indirect competitive brands. Taking into consideration this analysis and the given brief designer sets hypothesis in order to help build the ideas behind the concept’s direction. Designer works on three concepts, of which the best suited gets to be chosen after the interview with the Juice Factory project idea beholder. After the chosen concept, designer starts to create identity standards and its application on the materials of communication. With the designed system thesis successfully sets the coherent image of the brand.
Master thesis Ana Valjak Defended: 2016 University of Zagreb Faculty of Graphic Arts Department of Graphic Design and Imaging Mentor: Maja Brozović, PhD, professor
Redesign and creating a new visual identity of Best Croatian Travel and Best Croatian Properties The theme of this thesis is to redesign and create a new visual identity of a tourist agency for travel arrangements named Best Croatian Travel. This thesis will look at agency business, target groups and the importance of creating a new visual identity. There will be observed the complete process of creating the new visual identity through various stages; theoretical part which will determine which of these activities engaged in, which is the target group and will be given general information about the activities. The experimental work will be done by analysis recognizable agency on the market, and the survey will be used to establish further guidelines for making a new visual identity. Inputs that client gave were: name Best Croatian Travel has to be connected with graphical elements that put the national cube icon in the first plan. These inputs and survey results were used for making a new logotype which has elements of Croatian chessboard but also stands as an icon of two suitcases. With this logotype the client has standed out as a best Croatian business tourist agency. In this thesis a new book of standards which describes the complete visual identity in details is made.
Master thesis Petra Bakija Defended: 2015 University of Zagreb Faculty of Graphic Arts Department of Graphic Design and Imaging Mentor: Maja Brozović, PhD, professor
Design of mobile application for public transportation, city of Zagreb The purpose of public transport, which occurred in Zagreb at the end of 19th century, is to transport passengers to desired locations. This segment of the city certainly will not disappear in the next decades, but throughout the years it has shown many difficulties in their usage. One of them is, for sure, tracking and selecting tram and bus routes, especially for passengers who do not live in the city. Computer advancements, and later smartphones, helped overcome these barriers. Transport is certainly one of the most basic human activities. For these reasons, this thesis points out how mobile application can make usage of public transport easier. It demonstrates the process of testing the user experience, as the trends and recent technological improvements of mobile application design are presented. The prototypes and the design of the application according to a visual guidelines of user interface are created. The application is animated. In addition, the promotional website is designed.
Master thesis Dubravko Tuksar Defended: 2016 University of Zagreb Faculty of Graphic Arts Department of Graphic Design and Imaging Mentor: Jesenka Pibernik, PhD, professor
Packaging design for people with visual impairments This thesis deals with development of user-centered soap packaging design for people with visual impairments. Research in order to adapt the design for people with visual impairments was done with the help of contextual design method, a process which leads researchers step by step in collecting data about the user that is ultimately used in product design. This kind of research provides a good insight into the real needs of users. The study was conducted in collaboration with Zagreb Association of the Blind and it’s members who will engage in the production of soap. The project was launched with the aim of increasing narrow frame of professions for visually impaired. Within the contextual inquiry members of association revealed the biggest problems they face when opening standard packaging, most impractical forms of packaging and the importance of the use of Braille on said. In short, the thesis follows the adaptation and development of molds and packaging for soaps, problems that people with disabilities encounter during production and solutions arising from the research with the target group.
Master thesis Monika Rastovac Defended: 2016 University of Zagreb Faculty of Graphic Arts Department of Graphic Design and Imaging Mentor: Jesenka Pibernik, PhD, professor Jurica Dolić, PhD assistant
Infographics design perception in different media This presented thesis encompasses an introductory explanation of infographics, its short history and development, as well as the types of infographics (static, motion and interactive). To create a quality infographic it’s important to be knowledgeable in graphic design as well as to understand how people perceive things (Gestalt theory). An infographic is based on visual comprehension because the information it contains is presented in a visual format such as illustrations, charts and etc. That way it is possible to show very complex content in a simpler and more interesting fashion, which makes it easier to understand its information. When designing infographics, one should take into account the rules of aesthetics in graphic design, which relate to the application of color, typography and forms. To view data, numbers and statistics, visual images are used in the form of various types of graphs, charts and illustrations. Trends in infographic design are constantly changing, and it is important to monitor the trends in order for the infographic design to adjust to the tastes of the target group. In the purpose of research, two types of infographics were made, static and motion, on which the theoretical part and hypotheses were examined. Research has shown that the hypotheses, which assumed that different types of infographics had different impacts on the perception and understanding of the audience, considering their age, were confirmed. Also the assumption was confirmed that people learn more easily and better using infographics. With that, the value and efficiency of infographics in the transfer of information was proven.
Master thesis Stela KovaÄ?ić Defended: 2016 University of Zagreb Faculty of Graphic Arts Department of Graphic Design and Imaging Mentor: Jesenka Pibernik, PhD, professor
Illustration of poetry
Through the practical work of this graduate thesis, the illustrations of ten selected poems were created using classic drawings, paintings, graphic techniques and digital drawing. The survey examined three hypotheses and their correctness: (i) Ilustration contributes to the understanding of poetry; (ii) Free verse poetry leaves greater freedom in choosing the basic motif of illustration, as well as the choice of art technique; (iii) The illustration gives a stronger impression if it is made so that the style and the choice of techniques are closely related to the poet’s interpretation. The first hypothesis was proved by the research, but another two hypotheses were not confirmed. Free verse poetry leaves the same freedom as the choice of motifs and the technique of illustration as classical. The choice of motifs and techniques is arbitrary and depends on the author’s choice and preferences. The results of the survey showed that the respondents did not care about the choice of art technique. It has been proven that the illustration leaves a strong impression even when it is not close to the style of the poem it interprets. Illustration contributes to understanding of poetry, but the restriction of each medium is that the languages and expressions used are not fully translatable. The fine art uses its own language, characterized by media and techniques, as the language of literature is specific and it can not be completely translated into the language of the other. However, this does not mean that they can not compare and supplement.
Master thesis Josip Rončević Defended: 2015 University of Zagreb Faculty of Graphic Arts Department of Graphic Design and Imaging Mentors: Vanda Jurković, PhD in Art, assistant professor
Project powered by: - Society for affirmation and reaffimation of artists - DARUMA - Faculty of Technical Sciences Novi Sad Department of Graphical Engineering and Design – GRID - ITD Galery Novi Sad - City Administration for Culture, Novi Sad
The author and editor of this exhibition would like to express his sincere appreciation to those who helped in the realization of this project: Klementina Možina, Maja Brozović, Dragoljub Novaković, Branislav Radošević, Irma Puškarević, Vladimir Dimovski, Maja Erdeljan, Neda Milić, Gojko Vladić, Ivan Pinćjer.