USASBE 2022 | Pioneer & Persevere! | Annual Conference Program by USASBE

January 5-9, 2022

Raleigh, nc HOST SPONSORS

HO ST E D BY

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MILLER SCHOOL OF ENTREPRENEURSHIP

12/27/21 4:32 PM

January 5-9, 2022 • Raleigh, nc 2022

H OST S PON S ORS

MILLER SCHOOL OF ENTREPRENEURSHIP

2022

#USASBE2022

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MILLER SCHOOL OF ENTREPRENEURSHIP

January 5, 2022 USASBE Nation: 2022

2022

2021 has been a year of learning Greek letters, particularly Delta and Omicron. And while there are nine more letters in the Greek alphabet, here’s hoping we’re done with our lessons in Greek linguistics. Covid-19 required all of us to be pioneers in our own right the past couple of years, but entrepreneurship education has been a 75-year journey comprised of bold pioneers who persevered through many challenges. In 1947, the first entrepreneurship course was taught at Harvard University. Now over 3000+ institutions include entrepreneurship in some form (Liguori et al, 2018, EE&P Editorial). USASBE has been active and innovative in that journey for 41 of those 75 years. I had the great privilege of chatting last year with Frank Kiesner (retired, Loyola Marymount University), who was there for the founding of USASBE. He shared (and I paraphrase), “When we started USASBE we were the misfits. But we built a community of great people with passion and purpose. We believed entrepreneurship had an important place in the academy.” And it is as true now as it was then. We are now 900 members strong (perhaps still the misfits and weirdos?), I would argue that these are remarkably redeeming traits. And together we represent 360+ institutions and 90 practitioners and partners. We boldly explore and advance entrepreneurship education, breathing life and understanding into the important questions of how, why, what, where, and by whom. Ours are complex and impactful inquiries, and they allow each one of us to seek our own authentic selves as entrepreneurial educators. Thank you for continuing to learn, evolve, and endeavor to discover the best YOU that you can be!

USASBE has also evolved. The board worked diligently over the past year to charter and operationalize an inclusive governing committee structure, embracing the increased influence of the Special Interest Groups. We now have 51 diverse, talented individuals lending their collective voice and vision to set a course for USASBE’s innovation and impact on the field of entrepreneurship education. It is an exciting time (and unprecedented opportunity) for members to get involved with an organization that intentionally supports bold thinking. It’s who we are. It’s what we do. It’s in our DNA. Finally, a big thanks to our 2022 Host Sponsors: East Carolina University and NC State University. With their combined, encouraging partnership, we are set to embark on a highly engaging hybrid conference. And, although there are so many individuals to thank for bringing this conference to life, Jennifer Capps (NC State) deserves a special shout-out for her pioneering spirit and persevering mindset. With any major undertaking there are always last-minute curveballs, and she has stepped up to the plate with remarkable resilience. USASBE Nation, let’s get ready to enjoy USASBE 2022: Pioneer & Persevere! Best always,

Julienne Shields President/CEO

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Welcome to the great state of North Carolina. I trust you’ll find your visit hospitable and your time at USASBE 2022 informative and beneficial. The agenda is impressive as it showcases the discussions, strides, and advancements in higher education and entrepreneurship. I’m very proud that East Carolina University’s Miller School of Entrepreneurship is a co-host of this event and leading some of those discussions. Their work on our campus and the region exemplifies the theme of USASBE 2022: Pioneer and Persevere. The Miller School has been a pioneer in developing entrepreneurs who help revitalize and provide much needed services in rural areas. That’s why after just five years in existence, it was named to the Princeton Review’s Top 50 programs for entrepreneurship and has been recognized by USASBE and the Small Business Administration. Our students see entrepreneurship as a career and economic engine that creates jobs and sustains businesses. Our annual Pirate Entrepreneurship Challenge has featured more than 350 student teams that represent about 50 majors. Soon, the Isley Innovation Hub will give students a new place they can collaborate and create ideas that could very well end up in future Pirate Challenges. It’s set to open in the spring of 2022, and will feature the technologies, spaces and resources needed to encourage the spirit of entrepreneurship on campus. Through the Miller School’s Crisp Small Business Resource Center, we are awarded grants and are partnering with our friends at NC State and other institutions to help today’s small businesses be vital for tomorrow. We are working directly with entrepreneurs, providing the resources needed to grow their business regionally and globally. Our very generous alumni support the College of Business’ efforts and make it possible to focus on ECU’s mission of student success, regional transformation and public service. I want to wish all of you nothing but the best for you and your institutions. As we move forward with some certainties and some questions in 2022, I’m encouraged that USASBE and its members are doing everything possible to advance entrepreneurship education. Enjoy the conference! Sincerely,

Philip Rogers, EdD Chancellor

#USASBE2022

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On behalf of NC State Entrepreneurship, we’d like to welcome you to USASBE 2022 Pioneer and Persevere! In partnership with ECU and USASBE, NC State Entrepreneurship is proud to welcome you to our campus. The past few years have tested the resilience of entrepreneurs and entrepreneurship educators alike. We have pioneered through the challenges and persevered through the uncertainty to find ourselves together again in Raleigh to celebrate the future. We were apprehensive about such a big undertaking during a time of so many unknowns, but we also love a good challenge with exceptional partners! NC State has a long history of engagement with USASBE. Whether through research development, program development or course and curriculum development, USASBE provides an outlet to share, learn and disseminate best practices while forging productive relationships across academic institutions. We have benefited greatly from these activities in the past, and are excited to be a part of the progress moving forward. This year’s conference is sure to be exciting! We are trying new things, creating new practices, and honestly, expecting the unexpected as any entrepreneur would do. Through a partnership with Owl Labs, the support of too many volunteers to count, a strong leadership team and a little bit of luck, we have planned a hybrid conference that we hope will be a model for the future. Take time to cherish these times together and celebrate the amazing peer network of the USASBE nation. For those attending face to face, we hope that you enjoy your stay in Raleigh and that you take some time to experience the wonderful ecosystem of our campus and our community. Sincerely,

Dr. Thomas K. Miller III Senior Vice Provost for Entrepreneurship Executive Director, NC State Entrepreneurship McPherson Family Distinguished Professor of Engineering Entrepreneurship Associate Dean, College of Engineering

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12/27/21 4:32 PM

January 5-9, 2022 • Raleigh, nc 2022

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MILLER SCHOOL OF ENTREPRENEURSHIP

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Proud Co-Host of USASBE 2022: Pioneer and Persevere!

#USASBE2022

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Miller School of Entrepreneurship College of Business . East Carolina University® Nationally Ranked · BS Degree & Certificate Program · $150K Annual Competition · Isley Innovation Hub · mall Business Resource Cen Crisp Small Center business.ecu.edu/msoe

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January 5-9, 2022 • Raleigh, nc 2022

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2022

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January 5-9, 2022 • Raleigh, nc H OST S PON S ORS

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Board Members 2022

2022

Mindy Walls Board Chair Waynesburg University

Lakshmi Balachandra Director-at-Large Babson College

Jill Kickul Vice-Chair University of Southern California

Susana C. Santos Director-at-Large Rowan University

Thomas Pittz Treasurer University of Tampa Colleen Robb Secretary Florida Gulf Coast University Sara Cochran Director-at-Large Indiana University Susan Fiorito Director-at-Large Florida State University

Christoph Winkler Director-at-Large Iona College

Headquarters Julienne Shields President/CEO USASBE Brittani Garner Program Engagement Director Amy Rogers Program and Event Director

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Committees Executive Committee

Audit Committee

Mindy Walls Waynesburg University (Chair)

(subcommittee of Finance Committee)

2022

Colleen Robb Florida Gulf Coast University Thomas Pittz University of Tampa Jill Kickul University of Southern California 2022

Governance Committee Sara Cochran Indiana University (Chair) Jill Kickul University of Southern California Benjamin Williams University of Missouri at Kansas City Lois Shelton California State University of Northridge Lendynette Pacheco-Jorge Iona College

Finance Committee Thomas Pittz University of Tampa (Chair) Lakshmi Balachandra Babson College Tanya Pope Columbia University

Thomas Pittz University of Tampa Oscar Edwards Higher Growth Strategies Shelby Solomon University of West Florida

Strategic Planning Commission Jill Kickul University of Southern California (Chair) Christoph Winkler Iona College Tim Holcomb Miami University (OH) Jennifer Madden Linfield University

Conference Commission Jennifer Capps North Carolina State University (Chair) Susana C. Santos Rowan University Dennis Barber III East Carolina University

Ethics Commission Susan Fiorito Florida State University (Chair) Christoph Winkler Iona College Ethne Swartz Montclair University Mark Schenkel Belmont University (Ombudsperson) Jeremy Peters Wayne State University

Award Commission Wendy Plant Florida State University (Chair) Laura Moore University of Missouri Kansas City Lewis Sheats Saint Louis University Kimble Byrd Rowan University

Programs Commission Colleen Robb Florida Gulf Coast University (Chair) Kirk Heriot Columbus University Carrie White West Virginia University

Matt Smilor Texas Christian University

Patrick J. Murphy University of Alabama at Birmingham

Stephanie Raible University of Delaware

Jim Hart Southern Methodist University

#USASBE2022

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Talley Student Union

Talley Student Union is the hub of student life on campus. The facility features a grand ballroom that can accommodate up to 1,200 guests; a wide variety of dining, lounge, and meeting venues; recreational areas; student organization and government offices; a 2-level flagship NC State Store location; and advanced technology.

Floor 3 Talley Student Union 2610 Cates Ave. Raleigh, NC 27606

Scan QR Code for floor plan

Floor 4

Raleigh Marriott City Center 500 Fayetteville Street Raleigh, North Carolina 27601

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Empowering January 5-9, 2022 nc entrepreneurial leaders to build a better future for all. • Raleigh,

2022

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MILLER SCHOOL OF ENTREPRENEURSHIP

2022

go.ncsu.edu/entrepreneurship 12

#USASBE2022

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Top Entrepreneurship Program of 2022

#15

in the Southeast

in the nation 13

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January 5-9, 2022 • Raleigh, nc H OST S PON S ORS

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MILLER SCHOOL OF ENTREPRENEURSHIP

Keynote Speakers 2022

2022

Troy is the first female to found a whiskey distillery in America. Asheville Distilling Company was created in 2010 and now provides eight-year-old award-winning whiskey to its customers in the southeast. Troy, a mother of two special needs sons, founded Braini, LLC a natural brain supplement company in 2017. Two double-blind placebo-controlled clinical trials at UNCA have proven Braini works to improve cognitive performance. Braini’s clinical trials are in editorial review for publication. Their statistically significant findings should be published in 2021. Building Better Brains of Better Lives is what drives Troy these days.

Cindy is an American entrepreneur known for founding Sprout Pharmaceuticals. She then

founded The Pink Ceiling, which invests in companies founded by, or delivering products for, women. The Pink Ceiling’s affiliated incubator, called the “Pinkubator” because of its female focus, is located in Raleigh, North Carolina. The “Pinkubator” was established to provide female-focused entrepreneurs with direct access to mentors, investment opportunities, and business development guidance. Cindy has made waves, and made her own success, creating mission-driven companies that deliver big. Her results have become a widely covered business success story featured in major media outlets. She is most proud of helping others take command. The profoundly positive impact those companies have made in people’s lives is what keeps her coming back for more.

#USASBE2022

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Courtney is chief operating officer at Altius Sports Partners. Courtney received his BA from University of Michigan, his Juris Doctor from University of Southern California Gould School of Law, and his MBA from USC Marshall School of Business. Altius Sports Partners supports athletic departments, coaches, and student-athletes through consulting, strategic planning, compliance support, and education. They have built the best-in-class team of cross-disciplinary leaders to reach higher levels of education, higher access to opportunities, and higher standards of excellence.

Fielding is the co-founder, CEO, and chairman of CAPTRUST, one of the nation’s largest independent financial advisory firms. Fielding sets the course for the company, leads the firm’s corporate strategy, and ensures that CAPTRUST remains competitively positioned to serve clients’ needs in an increasingly complex market environment. Philanthropy is also very important to him. He enabled the creation of the CAPTRUSTCommunity Foundation in 2007, which contributes time and resources to local and national charities serving the needs of children. Fielding also stays very involved with his alma mater, East Carolina University, and serves on the university’s board of trustees. His story truly exemplifies the spirit of pioneer and persevere. 15

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January 5-9, 2022 • Raleigh, nc H OST S PON S ORS

2022

Thank You TO OUR SUPPORTERS!

HOST

Silver

East Carolina University Miller School of Entrepreneurship

Baylor University Hankamer School of Business

NC State University

Clarkson University NC Idea

2022

Gold Babson College California State University, Northridge David Nazarian College of Business and Economics Direct Selling Education Foundation Eastern Washington University Florida State University Jim Moran College of Entrepreneurship Iowa State University Texas Christian University Neeley School of Business

Penn State - College of Agricultural Sciences Saint Louis University Chaifetz Center for Entrepreneurship University of St. Thomas The Schulze School of Entrepreneurship Syracuse University Institute for Veterans & Military Families Trinity University The University of Alabama at Birmingham

VentureWell

University of Southern California Marshall School of Business Lloyd Greif Center for Entrepreneurial Studies

Silver Plus

Super Supporter

Owl Labs

University of Missouri-Kansas City Henry W. Bloch School of Management, Regnier Institute for Entrepreneurship and Innovation

The Coleman Foundation

Marketplace Simulations TheStartup.com 16

MILLER SCHOOL OF ENTREPRENEURSHIP

#USASBE2022

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Bronze

Supporter

DePaul University Driehaus College of Business, Coleman Entrepreneurship Center

AACSB

Eckerd College/ Entrepreneurial Mindset Profile

Bowie State University Braun ink. | Braun collection. Florida Gulf Coast Iona College

EIX.org - Entrepreneur & Innovation Exchange

Rowan University

Georgetown Entrepreneurship

The Algernon Sydney Sullivan Foundation

Indiana University - Johnson Center for Entrepreneurship & Innovation

Viriginia Tech

Journal of Ethics & Entrepreneurship

Owl Parliament

Palo Alto Software - LivePlan

Biosymfonix NC State

San Diego State University Lavin Entrepreneurship Center

Owl Labs

Seedocracy

Rowan University

Sigma Nu Tau

University of Mississippi

The University of Southern Mississippi College of Business and Economic Development

Washington University in St. Louis

University of Nevada, Las Vegas Troesh Center for Entrepreneurship and Innovation Waynesburg University Exhibitor Interpretive Simulations Lumos Learning Rice | Alliance

Waynesburg Univeristy Partner CEO Edward Elgar Publishing GCEC ICSB NACCE R!OT

Venture Simulations 17

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January 5-9, 2022 • Raleigh, nc H OST S PON S ORS

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MILLER SCHOOL OF ENTREPRENEURSHIP

Agenda Navigating the USASBE Conference 2022

With an inclusive community, sometimes we need some visual cues to find what you are looking for in the program. If you are interested in particular tracks, please check out the following.

Flipped Classroom Exercise Track

Competitive Experiential Exercises

Reflection Exercises Studio Track

Emerging Experiential Exercises Studio

Leann Mischel, Coastal Carolina University

2022

Gustav Hägg, Malmö University & Agnieszka Kurczewska, University of Lodz

Competitive Research Papers

Birgitte Wraae, UCL University College Denmark

Emerging Research Papers

Leon Prieto, Clayton State University

Translating Research for Impact

Jeffrey Pollack, NC State University & C.S. Richard Chan, Stony Brook University

Krystal Geyer, Ball State University

Jessa Wilcoxen, Millikin University

Innovative Programming

Jane Talkington, Fort Hays State University

Impactful Programming

Andy Heise, University of Missouri Kansas City & Alisha Brice, NC State University

USASBE Excellence in Entrepreneurship Education Awards Chair

Judi Eyles, Iowa State University

For additional information and “tags” for each session, please download the Bizzabo App, so you can search the full information on each session. 18

#USASBE2022

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12/27/21 4:32 PM

Wednesday, January 5 10 AM - 2:30 PM Historic Angus Barn

Learning Journey Ag Entrepreneurship Don’t miss this opportunity to connect with innovative Ag Entrepreneurship programs as they meet and dine at the historic Angus Barn (lunch sponsored by Penn State University). This is a perfect opportunity to bring together entrepreneurship and ag business faculty to share how your institution is engaging and infusing entrepreneurship in your ag programs. Includes lunch and transportation. Additional fee and registration required ($50)

10:30 AM - 2:30 PM

Learning Journey “Cow to Cone” Ice Cream and Entrepreneurship at NC State NC State has a long history of ice cream! It’s only natural for a university with a 329-acre dairy farm and a nationally recognized food science program to make ridiculously delicious ice cream. True to its tasty roots, Howling Cow® ice cream is still made on campus in the Feldmeier Dairy Processing Lab, part of the Department of Food, Bioprocessing, and Nutrition Science. The milk and cream come directly from over 300 NC State cows in Raleigh, North Carolina. This tour will take you directly to the farm where you will experience the first steps in the ice cream making process! At the Dairy Education Center and Creamery, you will learn about NC State’s very own entrepreneurial venture, Howling Cow Ice Cream, and you will get to indulge in a cup or cone of the stuff that people have been known to stand in line for over two hours to buy at the local state fair! Includes ice cream and transportation. Additional fee and registration required ($75)

12 - 4 PM

Learning Journey Arts Entrepreneurship in Raleigh Raleigh is known by locals as a great place to immerse yourself in arts-related ventures from artist galleries to theater to dance to music and more! This exciting tour will take you to local ventures that support the creative communities around Raleigh where you can learn about the arts culture in Raleigh and experience how entrepreneurship and the arts merge together in our city. Includes lunch and transportation. Additional fee and registration required ($75)

1 - 5 PM

Learning Journey BBQ and Brews North Carolina is a hot spot for both breweries and bar-b-que, and it just so happens that these two make a perfect pair! This tour will not only allow you to engage in the very serious debate between eastern style or western style bar-b-que, but it will also allow you to learn about the history, art, and tradition of this tasty treat in NC! In addition, this tour will introduce you to the art of craft brewing, which can be found in the many breweries throughout Raleigh. We suggest a small breakfast so that you have room to enjoy a sampling menu during these visits! Includes tasting menu and transportation. Additional fee and registration required ($100)

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January 5-9, 2022 • Raleigh, nc 2022

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MILLER SCHOOL OF ENTREPRENEURSHIP

Thursday, January 6 10 AM - 2 PM Marriott University C

pedagogy and conducting impactful research in the field of corporate entrepreneurship. Presenters: Alex F. DeNoble, Isabelle Nathalie Monlouis, Jeffrey Hornsby, and Montressa Washington

This Summit, hosted by Mark Gagnon of Penn State, Kelly Zering of NC State, and Kevin Kimle of Iowa State, will be a gathering of agricultural entrepreneurship faculty and educators with lunch included. The event will be a follow up to the Learning Journey on January 5, where agricultural entrepreneurship programmatic activities across a spectrum of universities will be showcased. 2022

10 AM - 2 PM Marriott Centennial

Summit 2022 Ag Entrepreneurship

The Ag Entrepreneurship Summit will have an eye to the future for new research ideas, pedagogical perspectives and approaches, and innovative or effective programming ideas for ag entrepreneurship. The Summit will be semistructured to maximize creativity, engagement, and networking prior to the rest of the conference and to generate teaching, research, and program topics for the newly formed Ag Entrepreneurship Special Interest Group.

10 AM - 2 PM Marriott Congressional A

Summit Corporate Entrepreneurship Today’s companies are faced with unprecedented challenges and opportunities brought on by the COVID-19 pandemic; emerging technologies; demands for diversity, equity, and inclusion; and the pressures to contribute to a sustainable future. These trends underscore the need for a new generation of corporate entrepreneurs to reimagine the future of business. Accordingly, this summit will focus on developing effective

Summit Creative and Arts Entrepreneurship Join the Creative and Arts SIG for an energizing day of creative and arts entrepreneurship workshops and presentations. Share your passion project or current creative endeavor in a speedy visual-heavy format (Pecha Kucha inspired). See what makes Raleigh shine in the arts entrepreneurship space with a group tour. Includes Financial Wellness Framework workshop by Elaine Luttrull.

10 AM - 2 PM Marriott University B

Summit Entrepreneurial Expertise The Entrepreneurial Education Expertise Summit intends to provide an atmosphere to dive in, discuss, and develop a research and teaching agenda on entrepreneurial expertise. Participants in this session will explore ways to apply the expert skills literature and methods to entrepreneurship and develop specific research and teaching activities as we build an expertise-based community.

#USASBE2022

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10 AM - 2 PM Marriott University A

Summit Entrepreneurship K-12 Connections Staying Relevant and Connected The K-12 Connections SIG, in collaboration with the Centers & Institutes SIG, invite you to a special in-depth session on youth entrepreneurship programs. Share best practices, lessons learned, and strategies to ensure our entrepreneurial youth programs and centers remain relevant on our respective university campuses and in the community.

10 AM - 2 PM Marriott Chancellor

Summit Equipping Entrepreneurs with Emotional Skills for Entrepreneurial Success A compelling body of research has identified the formidable emotional challenges confronting entrepreneurs along their entrepreneurial journey, but more research is needed to continue to develop supportive infrastructure. This session brings together leading academics, emotional fitness coaches, and experienced entrepreneurs to raise awareness and clarify practical methods and approaches to equip entrepreneurs with the emotional skills conducive to entrepreneurial success. Lunch is included.

10 AM - 2 PM Marriott Congressional B

Summit Experiential Activities for Your Classroom and Campus: The Playbook for Activating Creativity and Advancing Diversity, Equity, Inclusion & Belonging (DEIB) Join us for this interactive workshop where we will tackle your biggest challenges in the classroom and on campus through entrepreneurial mindset and action. We invite you into NACCE’s world

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where design thinking and an intentional focus on diversity, equity, inclusion, and belonging (DEIB) fosters faculty engagement and student success. In this session, we will break into groups to ideate on crowdsourced challenges and opportunities using the process of effectuation, developed by Dr. Saras Sarasvathy at the University Virginia Darden School. We will develop rapid prototypes for a “show and tell.” We will then engage together in a DEIB exercise using design materials that will help each of us to better understand (and remember) the expansive nature of diversity and how we might intentionally make our work and personal lives more diverse. Worksheets and building materials will be provided. Bring an open mind, a collaborative spirit, and prepare to unearth some important insights and practices that you can take back to your campus.

10 AM - 2 PM Marriott State E

Summit Family Business Succession is considered one of the main challenges faced by family firms. Research shows that only a small percentage of family firms survives to the second generation, and even a smaller number will successfully transition into the third. The Family Business SIG Summit will offer participants the opportunity to explore collaborative discussion in the field of family business relating to the challenges of succession planning and successful continuity of the family legacy during a dynamic and engaging event that will connect family business scholars, educators, and practitioners.

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January 5-9, 2022 • Raleigh, nc 2022

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10 AM - 2 PM Marriott State F

Summit Online Entrepreneurship Education Summit This summit is only meeting remotely. 2022

As we move to post-pandemic “normal,” it is clear that online delivery methods are here to stay. Join the Online Entrepreneurship Education Summit for next-level tools, resources, and tips that will enhance online or hybrid student engagement.

10 AM - 2 PM Cannon Room/Downtown Raleigh

Summit 2022 Re-Defining Entrepreneurship: Creating Inclusive Entrepreneurship Ecosystems Hosted by the Minority & Women in Entrepreneurship SIG, this interactive session will continue to build on the 2021 reimagining process of the entrepreneurship classroom in the context of inclusion and representation. Through presentations and round table discussions, we will highlight systems-level changes that are needed to remove barriers. Participants will walk away with models and approaches to implement inclusive entrepreneurial ecosystems in their own institutions.

Thursday Events

MILLER SCHOOL OF ENTREPRENEURSHIP

10 AM - 2 PM ECU

Summit Rural Entrepreneurship Join the Rural Entrepreneurship SIG and jump aboard the Pirate Bus and head to the campus of East Carolina University, the home of the Miller School of Entrepreneurship. Along the way, see the transition from urban Raleigh to rural eastern North Carolina. We will have a tour of the new Isley Innovation Hub at ECU and learn more about programs in support of rural entrepreneurship.

10 AM - 2 PM Marriott State F

Summit Shifting Entrepreneurship from the Perimeter to the Core The world is changing at an unprecedented rate, and the mindset that once enabled us to succeed is rapidly becoming obsolete. If we are to empower the next generation to adapt and thrive amidst an ever-changing world, we must recognize the broader implications of the entrepreneurial mindset as a teachable cognitive framework that every student needs. In this session, panelist and attendees will explore opportunities and best practices for shifting entrepreneurship from the perimeter to the core of the way education operates: • What is the current state of entrepreneurship education? • What are the opportunity costs of the status quo and who is being left out? • How can we redefine entrepreneurship education in a way that anyone can embrace?

#USASBE2022

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12/27/21 4:32 PM

Flori da S t ate Unive r si t y ’s Ji m Moran C olle ge o f Entr epr eneur sh i p is i nsp iring inno vation, i ns ti lli ng c ompas si on and i gni ti n g an e ntre p re ne urial mi nds e t i n the ne x t generati on o f leader s

#1 En tre p re ne ur ship Under graduate Pr o gram i n the S t ate o f Fl o r i da #19 Entrepreneurship Undergraduate Program of 2022 as ranked by Entrepreneur Magazine and the Princeton Review

Undergraduate Programs Commercial Entrepreneurship | Commercial Entrepreneurship, Automotive Franchising STEM Entrepreneurship | Retail Entrepreneurship | Over 8 entrepreneurship undergraduate minors

Graduate Programs Product Development | Textiles and Apparel Entrepreneurship Hospitality Entrepreneurship | Social and Sustainable Enterprises

jimmorancollege.fsu.edu

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12/27/21 4:32 PM

January 5-9, 2022 • Raleigh, nc 2022

H OST S PON S ORS

10 AM - 2 PM NC State, The Garage

Summit Tech Entrepreneurship The Tech Entrepreneurship Summit will tour NC State University facilities, including their makerspace, and meet successful case studies 2022 of collaboration between engineering and entrepreneurship. At the end of the Summit, we will take away specific ideas to promote tech entrepreneurship back at our home institutions. And yes, lunch is provided!

2:30 - 4 PM Marriott - Downtown Raleigh

Building Better Mentors Together 2022 Mentorship Training Design Workshop Many universities and incubators engage outside mentors, coaches, or entrepreneurs in residence to work directly with students and other constituents, yet training, developing, and managing these mentors can be a challenge. USASBE, VentureWell, the Global Consortium of Entrepreneurship Centers, and Georgetown University are working together to explore ways to help universities develop effective mentor programs and train mentors for the best possible student outcomes. If you are responsible for leading a mentor program, a mentor, or simply interested in entrepreneurship mentor programs, please join us for an interactive design workshop in which we will explore the following questions:

Thursday Events

MILLER SCHOOL OF ENTREPRENEURSHIP

This will be the first in a series of virtual and inperson gatherings throughout 2022 to identify best practices and potentially a framework for successfully engaging mentors. Bring your ideas, challenges, and solutions to the conversation!

2:30 - 4 PM Marriott - Downtown Raleigh

ICSB Editorial Board (Invitation Only) 2:30 - 4:30 PM

Longenecker Fellows Mentors Program (for mentors and mentees only) 5 - 6:30 PM NC State Campus

Opening Reception Held at NC State’s Carter Finley Stadium in the Dail Club, join us as we reflect on the past couple of years and get ready for an incredible and innovative future!

• Who are our mentors currently and/or who do we need to be mentors? • What are challenges and risks with mentors? • What might a successful mentor training/ development program look like? • What topics might the curriculum include? • What formats for training/development would work best for universities and mentors? 24

Enjoy USASBE!

And make your impact through better research, better teaching, and better practice.

LEARN MORE AT USASBE.ORG

#USASBE2022

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NEW IN 2022!

Online Certifications for educators new to teaching entrepreneurship. Great for Non-Business faculty, part-time and adjunct instructors, and community educators. 1

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ASYNCHRONOUS, FULLY-ONLINE CERTIFICATION COURSES.

$149 for each certification or bundled at $399 for all

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12/27/21 4:32 PM

January 5-9, 2022 • Raleigh, nc 2022

H OST S PON S ORS

MILLER SCHOOL OF ENTREPRENEURSHIP

Friday, January 7 8 - 9 AM Talley Student Union, Ballroom

Conference Kick-Off 2022 Keynote - Troy Ball

USASBE 2022 kicks off our first in-person conference in two years! Join us for an energetic welcome, opening remarks, and a keynote by Troy Ball of Asheville Distilling Company and Braini.

9:15 - 10:15 AM Talley Student Union, Room 3285 2022

Competitive Experiential Exercises 1A Introspective Opportunities: Student Self-Assessment & Emotionally Intelligent Business Ideas Entrepreneur Self-Assessment and Opportunity Discovery Mark Gagnon, Pennsylvania State University Students assess their own interests and expertise and match these with entrepreneurial opportunity. During this class exercise, individuals are asked to write down what they enjoy and their areas of expertise or developing expertise. After their selfassessment, students are then asked to brainstorm matching societal needs that may provide compensation.

Emotionally Intelligent Ideation

9:15 - 10:15 AM Talley Student Union, Room 4280

Competitive Experiential Exercises 1B Positive Mentality and Entrepreneurial Mindset Improvisation for Ideation: The Practice of “Yes and…” Jay Azriel, York College of Pennsylvania Caroline Glackin, Fayetteville State University Gerald R. Patnode Jr., York College of Pennsylvania This exercise improves student ideation and comfort with brainstorming in a positive and fun way. Students work in teams and apply improvisation principles to develop a business solution that addresses a target market’s pain point. They participate in the practice of entrepreneurship through improvisation while developing skills and having fun.

Showing students that creativity begins with their mindset Kirk Heriot, Columbus State University In this experiential exercise, students are shown they are capable of being creative if they start with the right mindset. The instructor uses both individual and group activities to demonstrate in a fun atmosphere that one’s ability to be creative is entirely due to one’s mindset.

Justin Wilcox, TeachingEntrepreneurship.org If you’re bored hearing the same student business ideas every term, this exercise is a first step to helping your students ideate unique business models that are based on real customer needs.

#USASBE2022

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12/27/21 4:32 PM

9:15 - 10:15 AM Talley Student Union, Room 3221

Competitive Research Papers 1A Difference-Making in Decision-Making: Legitimating, Work Design, and Program Impact Work Design in a Scale-Up Firm James Bort, University of Missouri | Johan Wiklund, Syracuse University | MK Ward, Curtin University | Mi Hoang Tran, Syracuse University Scale-ups fundamentally alter the way work is accomplished and offer a view of what the jobs of the future will look like as they become industry leaders. We propose a dynamic yet systematic and replicable approach to discovering emergent factors of work design, generating new theoretical insights, and informing practice.

How Founders Orchestrate StartUp Legitimation Mechanisms: Role of Organizational Identification Emilia Karpinskaia, HSE University | Galina Shirokova, HSE University | Tatiana S. Manolova, Bentley University The study provides valuable insights on the startup legitimation. Going beyond the generally accepted institutional perspective, it digs deeper into the identity-related and behavioral determinants of the process. The findings reveal that founders orchestrate the legitimation mechanisms through applied behavioral logics (effectuation/causation) being directed by their organizational identification.

through entrepreneurial leadership

Explore the program at waynesburg.edu/EL

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January 5-9, 2022 • Raleigh, nc H OST S PON S ORS

2022

/ / /// // ////

MILLER SCHOOL OF ENTREPRENEURSHIP

WITH PURPOSE

EWU CENTER FOR ENTREPRENEURSHIP

2022

EXPERIENTIAL With courses designed to contribute to the development and practice of entrepreneurial skills and competencies, students learn how to build a business idea from the ground up. Often outside a traditional academic setting, students gain direct, hands-on experience which includes engaging in entrepreneurship competitions across the region and country. 2022

INTERDISCIPLINARY Entrepreneurship programs at EWU serve students from various disciplines with career goals that involve starting new businesses, working in a startup or early growth business environments, or for those interested in working in small or family businesses. This interdisciplinary culture fosters a wider diversity of business ideas and problem-solving perspectives.

CONNECTED EWU is connected to the regional entrepreneurial ecosystem. Interactive environments give students and faculty the space to work directly with local business and industry experts. These partnerships allow EWU to help solve real world problems and support the economic vitality of our region. Funded by a generous grant from the Herbert B. Jones Foundation and the EWU Foundation Endowed Professorship, the EWU Center for Entrepreneurship provides numerous opportunities for students and faculty from across campus to engage in entrepreneurial business activities.

2020 USASBE MODEL EMERGING PROGRAM

Students receive valuable mentoring from regional experts during annual the EWU $40K Startup Challenge

Beginning with Kickoff Week, and continuing through an intensive annual series of bootcamps, students create and launch tech-based companies in the EWU Technology Commercialization Academy and Fellowship program

Awarded to less than 5 percent of the world’s business schools

EMERGING ENTREPRENEURSHIP CENTER 28

For more info, visit ewu.edu/entrepreneurship.

#USASBE2022

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12/27/21 4:32 PM

January 5-9, 2022 • Raleigh, nc 2022

H OST S PON S ORS

Friday Events

MILLER SCHOOL OF ENTREPRENEURSHIP

The Effectiveness of University Entrepreneurship Activities on Student Start-Up Behaviour

The Adverse Effect of Causal Entrepreneurial Process on Innovativeness and Social Capital in New Ventures

Jiejie Lyu, Deborah Shepherd, Kerry Lee, University of Auckland

Parisa Haim Faridian, San Diego State University

The primary purpose of this study is to examine the effectiveness of various types of university 2022 entrepreneurship activities on student startup behaviour. This study aims to increase our understanding of the crucial elements within university entrepreneurial ecosystems and how various entrepreneurial activities within these ecosystems impact student venture creation.

9:15 - 10:15 AM Talley 2022 Student Union, Room 3223

Competitive Research Papers 1B Practical Potpourri: Blended Approach to Design Thinking, Social Capital’s Impact on Innovativeness, and Common Language for Competency-Based Education Mediating two distinct perspectives on design thinking through game-based learning in business education Wilian Gatti Junior, Rennes School of Business | Beaumie Kim, University of Calgary We present a pedagogical activity that attempts to unify two distinctive discourses related to design thinking. One side defines the way designers think and work; the other considers design thinking as a method to innovate and create value. An experiential, playful, and authentic learning process could combine both perspectives.

This study examines the direct effect of three different dimensions of causation on innovativeness, in addition to the indirect moderation effect on the link between dimensions of social capital and innovativeness in new ventures. The findings suggest the potential for an adverse effect of causation on innovativeness.

Competency-Based Training and Education of Entrepreneurs: A Structural Model Mark Schenkel, Belmont University | Rodney R. D’Souza, Texas Christian University | Jeffrey S. Hornsby, University of Missouri - Kansas City | Rebecca White, University of Tampa Competency-based education is increasingly seen as a means to developing individuals’ entrepreneurial potential. This research presents a comprehensive structural model aimed at illuminating the multidimensional nature of entrepreneurial competency as a construct and its potential to provide common language for building and assessing impactful entrepreneurship programs.

9:15 - 10:15 AM Talley Student Union, Room 5260

Doctoral Consortium Hangout A hangout and meeting place for participants, speakers, and mentors of the 2022 USASBE Doctoral Consortium.

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12/27/21 4:32 PM

January 5-9, 2022 • Raleigh, nc 2022

H OST S PON S ORS

MILLER SCHOOL OF ENTREPRENEURSHIP

9:15 - 10:15 AM Talley Student Union, Room 4265

9:15 - 10:15 AM Virtual Discussion

Emerging Experiential Exercises Creative Learning Models

Emerging Research Papers COVID-19 & Entrepreneurship

What’s Cooking – An experiential learning exercise to foster creative and design2022 driven entrepreneurship

This session will be hosted within the Bizzabo platform ONLY. All are welcome to join the discussion and learn more about these Emerging Research Papers and provide feedback.

Kevin James, Luca Iandoli, St. John’s University What’s Cooking is an online exercise that answers the question, “Is there a recipe for creativity in product design?” Throughout this exercise, online participants will be exposed to and reflect on the elements that stimulate creativity in product design through the exercise of cooking. 2022

Arts-Based Learning for Business Paul Nichols, Kathryn Evans, Kathy Lingo, University of Texas at Dallas The Arts-Based Learning for Business (ABLB) is a collection of instructor-run five-minute videos for courses in entrepreneurship that integrate arts-based techniques into entrepreneurship curriculum. In this workshop, attendees will experience the exercises firsthand, and review findings from three semesters of evaluation in both online and in-person courses.

Using New Technology to Engage Middle School and High School Students in Entrepreneurial Thinking

Friday Events

Balancing in crisis? Exploring the impact of innovative ambidexterity on SMEs’ performance during COVID-19 pandemic Rafik Smara, Anastasiia Laskovaia, Graduate School of Management St. Petersburg State University | Karina Bogatyreva, St. Petersburg University Graduate School of Management (Russia) This study sets out to examine the role of innovative exploration and exploitation in shaping firm performance during COVID-19 under technological uncertainty, based on a sample of 333 Russian SMEs. We also scrutinize innovative ambidexterity (exploration/exploitation balance) implications in adverse economic conditions, providing insights for SMEs’ strategic management in crisis.

Strategic responses of SMEs to COVID-19 pandemic: The Role of Innovative Capabilities

Edward Rogoff, Long Island University

Ekaterina Kozachenko, HSE University, Saint Petersburg, Russia

This paper and presentation introduces participants to technology tools that can be used by middle school and high school students to engage in entrepreneurial thinking, including ideation, MVP development, and market definitions. The paper reviews the literature on the value of experiential learning for middle school and high school students.

With the growing relevance of innovative capabilities for survival and profitability, it becomes important to better understand how they influence the choice of crises response strategies in the context of the COVID-19 pandemic. Applying multiple case-study approaches and the example of Russian SMEs, this study is expected to establish this relationship.

#USASBE2022

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12/27/21 4:32 PM

Supply Chain Management Innovation Leveraging Entrepreneurial Competencies

Entrepreneurship Under Extreme Conditions

Colleen C. Robb, Florida Gulf Coast University | John H. Wilson, Drexel University | S. Jimmy Gandhi, California State University, Northridge

Mellani Day, Colorado Christian University

COVID-19 exposed challenges for manufacturers that source materials and components globally. We propose supply chain management be viewed through an entrepreneurial lens. This proposed research model includes a mapping between SCM process steps and entrepreneurial competencies along with proposed entrepreneurial training to facilitate the implementation of process changes.

This paper examines the literature that focuses on the case of Haiti as well as a handful of other contexts and will present a variety of theories and a study of extreme conditions that exacerbate poverty with the intent to understand entrepreneurship that happens in those contexts.

Entrepreneurship Opportunities, Research and Resources at Syracuse University Whitman Offers: • • • •

Ph.D. Positions Available in the Department of Entrepreneurship and Emerging Enterprises M.S. in Entrepreneurship and Emerging Enterprises M.S. in Entrepreneurship (online) Undergraduate Major and Minor in Entrepreneurship and Emerging Enterprise

Programs to Support our Entrepreneurship Community • • •

South Side Innovation Center (SSIC) WISE Women’s Business Center Entrepreneurship Living and Learning Community For more information about Whitman’s programs, resources, and research, please visit whitman.syr.edu/eee

IVMF Offers: The Institute for Veterans and Military Families at Syracuse University is committed to supporting veterans and their families as they navigate their entrepreneurial journey through a variety of programming, resources, and research.

Programs • • •

Entrepreneurship Bootcamp for Veterans with Disabilities/ Veterans’ Families Veteran Women Igniting the Spirit of Entrepreneurship Engage, Develop, Grow, Elevate

Resource and Research •

National Survey of Military-Affiliated Entrepreneurs

For more information about IVMF’s programs, resources, and research, please visit ivmf.syracuse.edu

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12/27/21 4:32 PM

January 5-9, 2022 • Raleigh, nc 2022

H OST S PON S ORS

9:15 - 10:15 AM Talley Student Union, Room 4132

Emerging Research Papers U.S. Perspectives in Entrepreneurship Education 2022 Evaluating a Curriculum: Proposing and Measuring Outcomes of Entrepreneurial Education

Elena Dowin Kennedy, Elon University | David Brannon, Towson University | Kathleen Powell, William & Mary | Anna Obedkova, Towson University | Sean McMahon, Elon University | Graham Henshaw, William & Mary Entrepreneurship educators need metrics to assess 2022 the effectiveness of their programs. Our research proposes measuring outcomes for instilling an entrepreneurial mindset as opposed to the number of start-ups launched by recent graduates. A comparison is made with non-entrepreneurship graduates for both developing an entrepreneurial mindset and early career success.

Evaluating the Effectiveness of Entrepreneurship Education on Students’ Entrepreneurial Intention: Case Study from Malaysia John Dobson, Clark University Universities are creating an ever-increasing supply of entrepreneurship education. This is occurring without a corresponding increase in student entrepreneurship. We explore the impact of teaching focus on “best practices,” business plans, models, and canvases. Finding no impact on student intention. Calling into question the utility of these courses.

Friday Events

MILLER SCHOOL OF ENTREPRENEURSHIP

A case for entrepreneurship training in healthcare programs of study at minorityserving institutions in the United States Dexter Purnell, University of North Texas | Michelle Webb, Rocky Mountain University of Health Professions | Edward T. Rincón, Rincón & Associates Healthcare entrepreneurship opportunities are growing, but minority healthcare professionals must be poised to recognize them, capitalize on them, and succeed. Interventions encouraging minority participation in healthcare entrepreneurship programs may be needed.

Creating Racially Equitable Entrepreneurship Education: Breaking Down the Last Barrier to Building Black Wealth LaTanya White, Florida A&M University Research shows that entrepreneurship accelerates the pathway to wealth, and while Black and African Americans are pursuing entrepreneurship and self-employment in record numbers, the needle measuring Black economic mobility is not gaining as much momentum. If other barriers to Black wealth are being debated about redesign, why not entrepreneurship education?

Hearing from Student Entrepreneurs Needs for Starting Ventures Jeanette Miller, Leonardo Girlando, Pennsylvania State University This research focuses on the feedback of student entrepreneurs on their needs and how universitysponsored programs may impact student entrepreneurs. Preliminary research from surveys and interviews will be shared during this session from research across 15 universities.

#USASBE2022

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Annual Programs (listed in Academic Year cycle) View full event details at: www.c-e-o.org Annual Membership Meeting CEO Global Pitch Competition Marketplace® Entrepreneurship Simulation Challenge Venture Valley® E-Sports Tournament CEO Global Conference WeFunder® Crowd Funding Equity Sharing Competition

CEO’s Mission www.c-e-o.org

to inform, support and inspire college students to be entrepreneurial and seek opportunity through enterprise creation.

Business Formation Bootcamp Founders Roundtables Regional Conferences

(813) 258-7CEO (7236)

Years of Service

16,500 Members Globally

250+ Chapters

Approach: Among a variety of business formation programs and conferences, CEO’s main focus is to create and support student run entrepreneurial eco-systems on university/college campuses. CEO HQ staﬀers work one-on-one with students, faculty and campus leaders to support the development of the community and promote entrepreneurship campus-wide.

Membership Resources CEO HQ Chapter Leader Training (Faculty & Presidents) Intuit® Innovation Catalyst Training Chapter Operation Guides & Plans Annual Membership Meeting Chapter President GroupMe®

Membership Beneﬁts Jobs Board with Resume Review New Venture Legal Services – LawCloud® E-Commerce Tools – Klaviyo® Business Skills Training – HP LIFE® Membership Directory WeFunder® Crowd Funding Equity Sharing Chapter Awards & Individual Recognition

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12/27/21 4:32 PM

January 5-9, 2022 • Raleigh, nc 2022

H OST S PON S ORS

MILLER SCHOOL OF ENTREPRENEURSHIP

9:15 - 10:15 AM Talley Student Union, Room 3222

NIL: Moving the Goalposts

Impactful Programming

Name Image Likeness programmatics at D-1 institutions to optimize and provide education around NIL issues and opportunities for our scholar athletes.

Youth Entrepreneurship: “Dissolving the screen” for an equitable approach to teaching and learning 2022

Greg Threlfall, Shrewsbury International School Bangkok Riverside We aim to reduce a pronounced education and skills gap by working with very low-income communities and relatively privileged young people. We build teams of students and teachers from different socio-economic backgrounds and match them with expert mentors to innovate, design, and manufacture sustainable products to 2022 sell via e-commerce.

9:15 - 10:15 AM Talley Student Union, Room 3210

Innovative Programming

Kurt Jacobs, University of Tennessee (Knoxville)

Fostering a Statewide Entrepreneurial Ecosystem: The Frank and Ellen Daveler Entrepreneurship Program James Taylor, Diana Hechavarria, University of South Florida The Frank and Ellen Daveler Entrepreneurship Program offers undergraduate students from across Florida a unique opportunity to increase their knowledge of business operations and gain insight into the entrepreneurial process in venture creation, venture growth, and venture harvesting.

9:15 - 10:15 AM Talley Student Union, Room 4140

Expanding the Field: On the Field, in the University, and within the State

Translating Research for Impact 1A

Creating an Interdisciplinary Innovation Degree Completion Program

Moderated by Saras Sarasvathy

Eden Blair, William C. McDowell, Bradley University The Turner School of Entrepreneurship and Innovation at Bradley University has created a bachelor’s degree completion program in Interdisciplinary Innovation. Designed for people who were close to graduating but left, this program helps students create a meaningful program of study and graduate with a degree that will help them professionally.

Friday Events

Practicing Effectuation During Pandemic Yuhan (Jane) Hua, Millikin University | Jennifer Capps, North Carolina State University | Elissa Grossman, University of Southern California | Stephanie Raible, University of Delaware | Bob Milner, Sam Houston State University | Marcos Hashimoto, Millikin University When limited resources were available for educators, how did they effectuate and improvise to offer an authentic entrepreneurial experience to students? Join us to hear how faculty and students applied the effectuation logic to their teaching and learning.

#USASBE2022

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12/27/21 4:32 PM

9:15 - 10:15 AM Talley Student Union, Room 4270

10:30 - 11:30 AM Talley Student Union, Room 3285

Translating Research for Impact 1B

Competitive Experiential Exercises 2A SCAMPER & Pandemic Survival

Researching Entrepreneurial Ecosystems in Peripheral, Rural, and Remote Communities Erik Monsen, University of Vermont | Wendy Chen, Texas Tech University | Simona Zollet, Hiroshima University We explore entrepreneurship and small business ecosystems in peripheral, rural, and remote communities and regions, highlighting multi-level and dynamic interactions between business, nonprofit, educational, and government organizations. Special consideration is given to innovative research methodologies that capture how entrepreneurs are embedded in narratives and networks of place, community, and family.

10:30 - 11:30 AM Talley Student Union, Room 5101

Featured Presentation

EE&P Special Issue Experimental Designs to Address Current Challenges in Entrepreneurship Education Research This session focuses on introducing the Special Issue Experimental Designs to Address Current Challenges in Entrepreneurship Education Research at the journal Entrepreneurship Education & Pedagogy, a joint initiative by USASBE and ECSB (European Council for Small Business and Entrepreneurship). In this session, the guest editors will introduce the Special Issue, discuss its pertinence in the conversation about entrepreneurship education research using experiments as a methodology, and be available to answer questions from the audience. For more information about the Special Issue please see: https://sites.google.com/rug.nl/si-experimentseep/home

SCAMPER Ideation Toolkit Briana Stenard, Mercer University | John Stenard, Innovation Exercises We present a series of original, easy-to-use experiential exercises tailored to teaching ideation and creativity. Attendees will leave the session with seven short exercises that can be used for teaching each letter of the acronym for the SCAMPER brainstorming technique whether in a face-to-face or virtual format.

Pandemic Survival: Developing a Sustainable Survival Model for a Private Restaurant Chain Bob Milner, Sam Houston State University How one entrepreneurship class successfully developed a pandemic survival strategy for a small restaurant group in Texas. This project engaged students in real-world business challenges in the middle of the pandemic and put them in the position of supporting the successful navigation of a privately owned restaurant group through the pandemic.

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12/27/21 4:32 PM

January 5-9, 2022 • Raleigh, nc 2022

H OST S PON S ORS

MILLER SCHOOL OF ENTREPRENEURSHIP

10:30 - 11:30 AM Talley Student Union, Room 4280

10:30 - 11:30 AM Talley Student Union, Room 3223

Competitive Experiential Exercises 2B

Competitive Research Paper

Using History to Drive Innovation & Building the Next App

What Works? Comparisons of Entrepreneurial Types

2022 Launching something on campus? There’s an app for that!

Surviving the Pandemic: A Look at the Interplay Between Entrepreneurial SelfEfficacy, Entrepreneurial Orientation, and Firm Performance

Andrew Bikash, KANU | Benjamin Grossman, KANU | Nancy Forster-Holt, University of Rhode Island | John H. Wilson, Drexel University | Colleen Robb, Florida Gulf Coast University | Kelly Werder, Florida Gulf Coast University In this lively, interactive session, we share our development and expansion of a new education 2022 technology, KANU, an app that allows students to activate classroom theory by launching businesses on campus. We will review how it can be used in undergraduate and graduate courses as well as multiple modalities.

Wicked Problems: Experimenting with a 500+ Year Old Technology Trick Lindi Roelofse, University of Northern Iowa | Tamrat Gasha, Columbia University What’s the historic narrative of your institution/ community? Can history spur the next generation of pioneering innovation via social entrepreneurship? Come hear how one Lutheran liberal arts college leveraged the 500th celebration of Martin Luther Reformation to introduce class activities on wicked problems and nailed the issues via market solutions.

Friday Events

Jeffrey McGee, University of Texas at Arlington | Ryan Terry, Texas A&M - Corpus Christi We examine whether a small firm’s entrepreneurial orientation is sufficient to overcome the uncertainty and economic challenges caused by COVID-19. Or are successful firms led by self-efficacious leaders who “will” their respective organizations through times of great environmental uncertainty? Or is it a combination of both?

Activists or Opportunists? How environmental entrepreneurs differ from conventional ones Yasmin Schwegler, Jeffrey S. Petty, University of Lausanne Our exploratory multi-case study compares environmental and conventional entrepreneurs across several dimensions. We find that while all entrepreneurs can be positioned on a continuum between activist and opportunist, conventional entrepreneurs are prone to be inherently opportunistic, whereas environmental entrepreneurs vary between being opportunistic and embodying a more activist approach.

#USASBE2022

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12/27/21 4:32 PM

Mud Dwellers Versus Hopeful Monsters: Discontinuous Evolution and Entrepreneurial Winners After Environmental Shocks Walter Scott Sherman, Texas A&M - Corpus Christi This paper looks at entrepreneurial efforts guided by discontinuous evolution—mud dwellers and hopeful monsters, to project which is more likely to survive following an environmental shock, such as the current coronavirus disease 2019 (COVID-19) pandemic. The paper develops propositions and implications for entrepreneurs, entrepreneurial researchers, and entrepreneurial educators.

10:30 - 11:30 AM Talley Student Union, Room 4265

Emerging Experiential Exercises Creative Learning Models Qualifying Entrepreneurial Ecosystems Through Game-Based Learning and Joint Value Creation Jacob Thomsen, UCL University College Denmark In this game we investigate how, and to what effect, a table-based, analogue game can be applied to support the development of quality entrepreneurial ecosystems with entrepreneurship students (as potential start-ups) at the center.

The Magazine Game: A Market Segmentation Exercise for a HyFlex Environment Monika Hudson, University of San Francisco The Magazine Game provides an opportunity for HyFlex in-person and remote learners to leverage advantages provided by non-electronic media. The gamification of this effort allows for a comparison of the information garnered through print and electronic means and validates the importance of both methods to better understand potential target markets.

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KNOWLEDGE ASSISTANT

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12/27/21 4:32 PM

January 5-9, 2022 • Raleigh, nc H OST S PON S ORS

2022

MILLER SCHOOL OF ENTREPRENEURSHIP

2022

DSEF is a Proud Supporter of the USASBE 2022 Conference

The purpose of the Direct Selling Education Foundation is to engage, equip and empower educators to provide students with an accurate understanding of the direct selling industry as a powerful go-to-market strategy, distribution model and entrepreneurial option, and to teach the correct principles of direct selling. We partner with professors and educators who are interested in including direct selling as a topic in their various curricula. We provide resources for educators and classrooms alike to streamline this process. We also sponsor and support various events, project and initiatives, like Campus Events, to further support our overall mission.

#USASBE2022

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DSEF • 1667 K Street, NW, Suite 1100, Washington, D.C. 202-452-8866 • info@dsef.org • www.dsef.org

12/27/21 4:32 PM

January 5-9, 2022 • Raleigh, nc H OST S PON S ORS

2022

Tech Teaching Tools in Two Minutes Kathy Korman Frey, George Washington University Professors are now also ed tech experts, using online 2022 instructional technologies at an accelerated rate. Tech Teaching Tools in Two Minutes (or Less) shares quick, effective “how-tos” across a suite of accessible online resources, in two minutes per platform (e.g., Zoom, Google forms, Spotify, Canva, Vimeo, YouTube, Wordpress, iMovie).

Friday Events

MILLER SCHOOL OF ENTREPRENEURSHIP

10:30 - 11:30 AM Virtual Discussion

Emerging Research Papers Entrepreneurship Education This session will be hosted within the Bizzabo platform ONLY. All are welcome to join the discussion and learn more about these Emerging Research Papers and provide feedback.

Decolonizing Entrepreneurial Education Bella Galperin, University of Tampa | Meena Chavan, Macquarie University

2022 ISSN 2326-3806 (Online) Dr. Christine Sutton, Editor JEE@gardner-webb.edu Scan the QR Code below to view the current issue of Journal of Ethics & Entrepreneurship (JEE). Perhaps you and/or a colleague at your institution would be interested in submitting a manuscript for consideration in a future issue. We are searching for excellent papers now. JEE publishes interdisciplinary manuscripts (empirical, theoretical and conceptual). JEE maintains a partnership with the United States Association of Small Business and Entrepreneurship (USASBE) and all articles published in JEE are available to USASBE members on the website.

Manuscripts submitted using APA style, in MS Word format, and no more than 9,000 words are preferred. However, JEE will consider all quality papers and work with the author(s). Note that manuscripts submitted to JEE must not have been published elsewhere nor be under consideration by another journal. A section of JEE is devoted to non-refereed articles or commentaries dealing with one or more of the 18 themes outlined below. Please email your manuscript to jee@gardner-webb.edu. I look forward to receiving a manuscript from you!

Manuscripts considered for JEE are double-blind reviewed and the process takes fewer than 60 days for an initial decision. There are no submission fees or any cost whatsoever to be published in JEE. JEE is listed in Cabell’s Directory of Publishing Opportunities. JEE articles are discoverable on EBSCO Business Source Complete, ProQuest's ABI/INFORM Complete, Gale and other research databases. JEE is funded in its entirety by the multimillion dollar John and Linda Godbold School of Business Endowment at Gardner-Webb University.

Entrepreneurial Ethics (EE)

Social Entrepreneurship (SE)

Entrepreneurship and Society (ES)

 Deﬁning social entrepreneurship

 Entrepreneurship and economic theory

 Ethical decision making of entrepreneurs

 Ethical concerns in social ventures

 Ethical dilemmas in entrepreneurship

 Measurement of social venture ‘performance’

 Entrepreneurship and macroeconomic development

 Technological change and ethics

 Empowerment of disenfranchised entrepreneurs

 Entrepreneurs versus non-entrepreneurs

 Formation of ethical infrastructure in new ventures  Stakeholder theory of entrepreneurship

 Other societal roles of entrepreneurship  Entrepreneurs as social change agents

 Social ventures versus traditional ventures

 Detrimental impact of ‘creative destruction’

 Role of ‘purpose’ in new ventures

 Ethics of opportunity exploitation

Drawing on the literature on humanizing education, this paper discusses a decolonial approach to entrepreneurship education. A decolonial approach to entrepreneurial education will not only redress past imbalances but also increase learner engagement in the classroom.

Responsibility shift in project-based learning: The case of a firm-university entrepreneurship lab in Russia Anastasiia Laskovaia, Graduate School of Management St. Petersburg State University | Karina Bogatyreva, St. Petersburg University Graduate School of Management, Russia This study examines an entrepreneurship-focused educational program initiated by a telecom corporation in Russia and run together with the local university. We analyze the program conception, development, and transformation to online. As a key finding, we see responsibility shift from educators to students as well as different strategies to achieve it.

Source: Harris, J., Sapienza, H., & Bowie, N. (2009). Ethics & Entrepreneurship, Journal of Business Venturing, 24(5), 407-418.

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12/27/21 4:32 PM

January 5-9, 2022 • Raleigh, nc 2022

H OST S PON S ORS

MILLER SCHOOL OF ENTREPRENEURSHIP

Pioneer & Persevere: Educator/Employer Partnerships Promote Entrepreneurism

10:30 - 11:30 AM Talley Student Union, Room 4132

Louise Underdahl, University of Phoenix College of Doctoral Studies

Emerging Research Papers Women & Minority Entrepreneurship

Although evidence-based data confirm the effectiveness of experiential learning, innovating formal 2022 curriculum content and design remains a persistent pedagogical challenge. Building upon Kuh’s High-Impact Practices framework, this literature review suggests strategies to produce experiential-ready, practice-ready, and careerready practitioners.

Catalyzing U.S. Innovation and Entrepreneurship in I-Corps: Approaching the Evaluation of the National Science 2022 Foundation’s I-Corps Program Alanna Epstein, University of Michigan | Nathalie Duval-Couetil, Purdue University | Aileen HuangSaad, Northeastern University In the context of the National Science Foundation’s (NSF) Innovation Corps (I-Corps) program at the Midwest I-Corps Node (MWIN), pre-course and post-course surveys are used to examine participant motivations to participate, self-efficacy, and commercialization timeline.

A Framework for Business Analytics in Entrepreneurship Anthony Hannah, Clayton State University Entrepreneurs can implement analytics to become more informed. This study aims to provide a business analytics framework applicable to entrepreneurship. Implementation of the framework can increase success and mitigate failure. Another component of the study is adapting accounting education for future entrepreneurs by investigating the implication of embedding the framework.

Friday Events

Gender Differences in Entrepreneurship Mentor/Mentee Relationships Alex DeNoble, Congcong Zheng, Parisa Haim Faridian, Mujtaba Ahsan, San Diego State University Effective mentoring in entrepreneurship programs can be transformational for students’ career trajectories. In this study, we focus on female mentees who are mentored by male versus female mentors. Through qualitative research involving comprehensive interviews, we offer preliminary findings of subsequent engagement based on approaches utilized by male and female mentors.

Individual, Interpersonal and Structural Factors Associated with Entrepreneurship among Underrepresented Groups Samantha Garcia, University of California - Irvine This project examines the extent of current literature that investigates individual, interpersonal, and structural factors associated with entrepreneurship among underrepresented groups (i.e., Asian, Black, Hispanic, female). This systematic review highlights the gap in recent literature that explores barriers and factors that promote underrepresented groups from engaging in entrepreneurship.

#USASBE2022

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12/27/21 4:32 PM

Understanding Profundity of Loss Arising from a Crisis, to Stimulate Entrepreneurial Support Kristin Burton, Purdue University, Northwest The high failure rate of small businesses in communities of color was high before the pandemic; however, many businesses did survive. As we look to the future, what is the impact on communities of color? This presentation discusses the significance of resilience as an entrepreneurial skill.

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12/27/21 4:32 PM

January 5-9, 2022 • Raleigh, nc 2022

H OST S PON S ORS

10:30 - 11:30 AM Talley Student Union Room 3221

Fireside Chat with Troy Ball

Join Troy Ball of Asheville Distilling Co. and Braini for a fireside chat to discuss lessons learned as she pioneered and persevered through challenging and rewarding years of innovation and 2022 entrepreneurship.

10:30 - 11:30 AM Talley Student Union, Room 3222

Impactful Programming Putting Students and Wellness First Integrating Mindfulness into 2022 Entrepreneurship Education Dale Jasinski, Quinnipiac University Depression, anxiety, and panic attacks have increased in recent years among U.S. college students. Mindfulness training is proven to be an effective tool for dealing with these issues and is also considered an important characteristic of successful entrepreneurs. We integrated a digital tool to teach mindfulness into entrepreneurship courses.

Putting Students Before Startups at The Garage at Northwestern Mike Raab, Melissa Kaufman, Elisabeth Wright, The Garage at Northwestern Mike Raab, associate director of The Garage at Northwestern, will share insights into developing a program focused on students, not just their ideas. He will challenge participants to question what success looks like in their programs, who the end user is, and the benefits of nurturing a community of students.

#USASBE2022

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Friday Events

MILLER SCHOOL OF ENTREPRENEURSHIP

10:30 - 11:30 AM Talley Student Union, Room 3210

Innovative Programming Food for the Soul: Engaging Students with Data, Food, and the World Around Them Food for Thought: How to launch a food truck capstone course John Dobson, Clark University | Lisa Dobson, DYME Institute Examines the process of using a food truck for a community-based entrepreneurship course that helps students apply entrepreneurship and business skills that they have learned into a meaningful community-based project. Helping students move away from service-learning projects toward collaborative projects where they work together with the community in meaningful ways.

Where’s My Food Truck? Creating a startup pipeline by combining entrepreneurship education with Career Technical Education (CTE) and Location Analytics James Spee, University of Redlands If you had a food truck, where would you put it? The answer depends on what kind of food, where people who like that food live, and how far they are from where you live now. This session shows how we plan to teach students how to answer this question.

Plastics to Progress: A Study in Interdisciplinary Team-Teaching Mindy Walls, Andy Heisey, Evonne Baldauff, Malanie Catana, Ezekiel Olagoke, Janet Paladino, Melinda Skrbin, Waynesburg University This session will describe how seven instructors from a variety of disciplines developed and teamtaught an entrepreneurship course. The course challenges students to develop a product from plastic waste that can be manufactured on campus in a semester. Attendees will learn course details, the development process, and lessons learned.

12/27/21 4:32 PM

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12/27/21 4:32 PM

January 5-9, 2022 • Raleigh, nc 2022

H OST S PON S ORS

Friday Events

MILLER SCHOOL OF ENTREPRENEURSHIP

10:30 - 11:30 AM Talley Student Union, Room 4140

10:30 - 11:30 AM Talley Student Union, Room 4270

Translating Research for Impact 2A

Translating Research for Impact 2B

Hopeful Skeptics on Entrepreneurial Mindset: Impacting Pedagogy through Improved Conceptual Rigor

Entrepreneurship Education in and for Peripheral, Rural, and Remote Communities

2022

Ethne Swartz, Montclair University | Mark Schenkel, Belmont University | Tim Michaelis, Northern Illinois University | Pauline Assenza, Western Connecticut State University This session brings together a panel of researchers to debate the growth and evolution of the entrepreneurial mindset concept. Panelists will discuss the challenges associated with finding agreement on how best to measure and teach it 2022 and the applicability of the construct and such efforts across contexts.

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Simona Zollet, Hiroshima University | Erik Monsen, University of Vermont | Wendy Chen, Texas Tech University In this roundtable discussion, we explore rural entrepreneurship education and how it differs depending on the (diversity of) rural context(s); how educational programs can be designed to meet the challenges of rural communities and capitalize on their strengths; and how local educational institutions, communities, organizations, and governments influence this process.

12/27/21 4:32 PM

12 - 1 PM Talley Student Union - Ballroom

Lunch

USASBE Educator of the Year Award Announcement Keynote - Cindy Eckert Founder & CEO of Sprout Pharmaceuticals, The Pink Ceiling, and The Pinkubator Cindy Eckert is the founder of Sprout Pharmaceuticals, The Pink Ceiling, and The Pinkubator, and she’s the perfect fit for USASBE 2022, because Cindy is a pioneer who has persevered. Cindy’s pharmaceutical companies redefined products for men and broke through barriers for women. She built two businesses from scratch and sold them for record-setting returns. Her exits totaled more than $1.5B. Her Pinkubator companies produce disruptive firsts and catalyze social conversations in women’s health. So much so, TIME, Forbes, and Fast Company have recognized the work coming out of these companies. Forbes calls Cindy a force of nature. Join us in finding out why!

DoDrinks Case Study: Challenges in Launching a Mobile App Jay Ebben, Alec Johnson, University of St. Thomas

The case follows a young entrepreneur as she attempts to launch a business around an app for buying drinks as gifts and the struggles she encounters with establishing and testing value propositions, finding an appropriate revenue model, and more. Students are asked to break down these issues and make recommendations.

Small Words Matter to Entrepreneurial Mentors: The Power of Function Words in Attracting Mentor Support Kaylee Somerville, Queen’s University | Michael J. Robinson, University of Calgary Our study shows that how an expert describes a venture to potential mentors influences a venture’s ability to attract mentors in an early-stage accelerator program. This finding supports the need for founders to seek guidance from experts as they craft their venture descriptions.

1:15 - 2:15 PM Talley Student Union, Room 3221

Competitive Research Papers

USASBE MEMBER BENEFITS

Overcoming Internal and External Barriers to Success

B.E.E.Vision (Bold Entrepreneurship Education teleVision) curated content available year-round and updated weekly

Managing Online Feedback: A Proposed Model for Offsetting the Impact of Negative Feedback

BEE

Kirsten Bullock, University of Louisville Hostile feedback can have negative consequences for a venture. Through interaction ritual chain theory, Kirsten Bullock explores how intention to invest time in a venture is impacted by the levels of hostility and personal connection, visibility of the feedback, feelings of personal responsibility, the entrepreneur’s passion, and dark triad personality characteristics. 43

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12/27/21 4:32 PM

January 5-9, 2022 • Raleigh, nc H OST S PON S ORS

2022

1:15 - 2:15 PM Talley Student Union, Room 4265

Emerging Experiential Exercises Data, Business Plans, and Pitches, Oh My! 2022 Story Beats to Improve Using Student Pitches

Annie Stout, Florida Gulf Coast University Using elements of screenwriting beats to provide a pitch structure for new ventures. Students learn to create an opening and closing image and showcase the customer’s (hero) transformation through the use of their product or service.

Using 2022 Experiential Learning to Deepen the Student Understanding BEE of Business Concept Design

Friday Events

MILLER SCHOOL OF ENTREPRENEURSHIP

Disruptors v. Defenders: Virtual Immersion Experience Simulating Startup Entrepreneurs v. Corporate Entrepreneurs John H. Wilson, Drexel University Disruptors v. Defenders is a team-based entrepreneurship immersion game, fueled by individual work that spans an entire course. This fun and challenging competition simulates the competitive interplay between startup entrepreneurs who strive to disrupt an industry and corporate entrepreneurs determined to innovate faster, or at least try to keep up!

Derek Abrams, University of Texas Rio Grande Valley This experiential learning experience seeks to deepen the understanding of business concept design by applying the process to solve real problems at local businesses. This design process involves converting vague ideas, L market insights, BEE and evidence into substantive value propositions and genuine business models.

Exploring Data Driven Decision Making Summer Krstevska, Morgan Ritchie-Baum, Wake Forest University This session presents two exercises that explore addressing entrepreneurs’ primary research needs. Students will work together to explore designing, delivering, and assessing a survey instrument and resulting data to provide insight to a defined business problem. The resulting discussions will explore potential pitfalls when collecting and BEE making meaning from data. L

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USASBE MEMBER BENEFITS

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Members-only online resources such as the USASBE Video Library, archived conference proceedings, etc. Opportunities to collaborate with educators, researchers, policy makers, management professionals, and entrepreneurs Members-only webinars and professional development

#USASBE2022

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12/27/21 4:32 PM

1:15 - 2:15 PM Talley Student Union, Room 4132

Emerging Research Papers Creativity, Business Models, and Entrepreneurship What can evolutionary biology teach us about business model variation? Kevin Cox, Florida Atlantic University | Jason Lortie, Florida Gulf Coast University | Steve Stewart, Curtis Sproul, Georgia Southern University This research focuses on how theoretical and methodological approaches in evolutionary biology might be applied to provide a better and deeper understanding of business model variation. We also hope to explain why although there are near infinite possibilities for variations in business models relatively few exist in the marketplace.

Start-Ups and Unanticipated “Viral” Moments: Lessons Learned in the Field Jeff Cohu, Lipscomb University This is a comparative case study of unanticipated viral moments experienced by early-stage startups, which produced exponential sales demand. Common themes and lessons learned will be discussed.

Rhetorical theory at the intersection of arts and entrepreneurship Conner Tomlinson, North Carolina State University Amid growing efforts to define, circumscribe, and theorize arts entrepreneurship, this paper offers a materialist rhetorical framework in order to further articulate the process and nature of arts entrepreneurship. In doing so, Conner Tomlinson explores entrepreneurial tactics and future research directions through issues of contingency, agency, invention, and effect.

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12/27/21 4:33 PM

January 5-9, 2022 • Raleigh, nc 2022

H OST S PON S ORS

Friday Events

MILLER SCHOOL OF ENTREPRENEURSHIP

Husband and Wife Lose Inheritance in Jail Job

1:15 - 2:15 PM Virtual Session

Stephen Moore, University of North Carolina at Pembroke A new business owner must act quickly and take on unexpected responsibilities as new business goes sideways. Purchasing a business and business 2022 startup activities can be both exciting and tense for entrepreneurs, especially when unbeknownst to the new owners, the largest and most lucrative customer and some smaller ones were leaving. This case examines how a new business owner stepped up as bank negotiations, mass firings, contract renegotiations, and new strategies are deployed to save the business.

Emerging Research Papers

2022 EaseApplications

Stephen Moore, University of North Carolina at Pembroke This case is about the entrepreneurial spirit that is making Electronic Access to Surgical Events (EASE) a reality. The case discusses the challenges facing a startup including fear, funding, and family hardships.

Entrepreneurial Ecosystems This session will be hosted within the Bizzabo platform ONLY. All are welcome to join the discussion and learn more about these Emerging Research Papers and provide feedback.

Rethinking Intrastate Crowdfunding to Bolster Entrepreneurial Ecosystems Brett Orzechowski, Utica College This research analyzes the importance of intrastate crowdfunding laws a decade after the passage of the federal JOBS Act and the potential they have on creating a new class of investors to facilitate age-old entrepreneurial concepts like proof of concept, network building, and community investment, whether online or offline.

Humility in social entrepreneurs and its implications for entrepreneurial ecosystems Philip Roundy, Thomas S. Lyons, University of Tennessee, Chattanooga Why do some social entrepreneurs embrace their entrepreneurial ecosystems (EEs) in creating social ventures while others go it alone and do not capitalize on their local start-up communities? To explain this difference in social entrepreneurs, we draw from work in positive organizational inquiry to develop a multi-level theory of humility in EEs.

#USASBE2022

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12/27/21 4:33 PM

The many role identities among AfricanAmerican entrepreneurs

1:15 - 2:15 PM Talley Student Union, Room 3223

Susana C. Santos, Eric W. Liguori, Rowan University | SherRhonda Gibbs, University of Northern Colorado

Emerging Research Papers

This study critically analyzes how entrepreneurs’ African-American identity is reflected in different aspects of their ventures (e.g., types of opportunities, interactions with the community, access to financial capital, and other resources, etc.).

The Relationship Between Role Stress and Creativity among Entrepreneurship Education Leaders Cheryl Mitchell, Humber College Entrepreneurship centre leaders are the key people who can be the entrepreneurship go-to person for entrepreneurial communities, linking stakeholders together. This research will address the multiple roles held by these leaders and the consequences of role stress on them. Looking at the impact on performance, resourcefulness, innovation, and creativity.

Research in Enterprise and Entrepreneurship Education, a UK Perspective

Internationalization, Innovation, & Entrepreneurship Innovation Ecosystems, Market-Based Applications as Dynamic Integrative Capabilities, and Firm Survival: Evidence from the Drone Industry Indu Khurana, Hampden-Sydney College This study examines the impact of market-based applications on firm survival in the global drone industry, a rapidly changing innovation ecosystem. Our findings show that firms with higher marketbased applications, i.e., drones that can be used across multiple domains, show a lower hazard of exit from the market.

Raising Capital: A Tale of Two Approaches Nischal Thapa, University of Wisconsin - Green Bay | Puspa Shah, Warren Wilson College This study exhibits that exploration rhetoric resonates better with fund providers compared to exploitation rhetoric.

Emily Beaumont, University of Gloucester | Kelly Smith, University of Birmingham | Breda O’Dwyer, Munster Technological University This emerging paper will offer a current UKspecific perspective on research in enterprise and entrepreneurship education. Informed by the thought leaders of this particular community, it will shine a light not only on the current state of research but offer an insight into future research direction.

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12/27/21 4:33 PM

January 5-9, 2022 • Raleigh, nc H OST S PON S ORS

2022

National Culture and Attitudes’ Impact on Diffusion of Sustainable New Technology Lee Zane, Rowan University | Mayank Jaiswal, Rider University Global diffusion of sustainable new technology (SNT) appears uneven. We use regression and Necessary Conditions Analysis to examine effects 2022 of three country-level Hofstede measures along with two national-level innovation characteristics on SNT diffusion. We used a panel data set of sales of electric and hybrid vehicles from 2008-2017 across 89 countries.

The Geography of Angel Investment Dan Vo, Florida Gulf Coast University 2022 This paper studies the role of geographic distance on the return to angel investment. While it’s well known that angels invest locally, we know little about the implication of this “local bias” on performance. Using a unique data set from Canada, this paper shows distant angels outperform angels who invest locally.

Friday Events

MILLER SCHOOL OF ENTREPRENEURSHIP

1:15 - 2:15 PM Talley Student Union, Room 3285

Featured Presentation How the #1 University in Europe for Student Entrepreneurship 6 Years Running Does Things Differently Hear strategies from Joseph Lanzillotta, Trinity College, Ireland, as he talks to Fionan Murphy, CEO of TheStartup.com, to find out how he increases student entrepreneur success rates using digital ecosystems. YourEcosystem is a new innovative digital platform developed by TheStartup.com. It provides an easy-to-use guided path that helps student entrepreneurs at each stage of their journey. It connects students with a community of peers, mentors, service providers, and investors to design, build, and run their start-up in a hybrid model. Meet Fionan Murphy and Joe Lanzillotta to learn how the top university in Europe for producing entrepreneurs has stayed at number 1 for the last six years and what Trinity College, Dublin, does to develop and evolve the success of student entrepreneurs.

USASBE 2024 Annual National Conferences

Host Sponsorship RFP

The Annual USASBE National Conference brings together the foremost educators, scholars, and practitioners advancing the teaching, study, and practice of entrepreneurship.

Want to host the 2024 USASBE Conference?

Deadline for Letter of Intent is March 31, 2022.

? 50

QUESTIONS OR IDEAS

about bringing USASBE 2024 to life?

Contact Julienne Shields at ceo@usasbe.org.

#USASBE2022

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12/27/21 4:33 PM

1:15 - 2:15 PM Talley Student Union, Room 3222

Impactful Programming Commitment and Collaboration: Coming Together to Support Startups What if 16 colleges and universities in South Carolina banded together for an inaugural statewide student pitch competition during the COVID-19 pandemic: a conversation with the lead organizers Andrew Burkemper, Coker University | Katherine Swartz-Hilton, University of South Carolina | Bryan Davis, Furman University | Laura McIntosh, South Carolina Department of Commerce What if colleges and universities across South Carolina banded together to host a statewide student pitch competition? Hear the story of the launch of the inaugural SC Innovates Competition and how 16 colleges and the South Carolina Department of Commerce banded together to coorganize and host in fall 2020.

Idea Generators. Game Changers. Risk Takers. Future Thinkers. Must be passionate, persistent, and optimistic. Able to take action quickly and decisively. Willing to go beyond the conventional rules of business.

Help your students take the next step.

Check out the Entrepreneurial Mindset Profile® (EMP), an assessment which looks at 14 scales critical to entrepreneurial success.

emindsetprofile.com

Cedar Valley of Iowa’s Black Business Entrepreneurial Accelerator: $0 to $1M in one year Lindi Roelofse, University of Northern Iowa | Megan Bunyer, University of Northern Iowa | Joy Briscoe, 24/7 Black Leadership Advancement Consortium | ReShonda Young, 24/7 Black Leadership Advancement Consortium | Sharina Sallis, 24/7 Black Leadership Advancement Consortium | Denita Gadson, 24/7 Black Leadership Advancement Consortium | Danny Laudick, Grow Cedar Valley | Matthew Gilbert, Iowa CORE September 1, 2020: The Black Business Entrepreneurial Accelerator (BBEA) program launched a pilot offering training and support services to Black entrepreneurs with no organizational resources secured, only volunteers’ handshake agreements. Fast forward one year, and BBEA had secured $1 million (in funding and inkind support). Find out about the express lane.

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12/27/21 4:33 PM

January 5-9, 2022 • Raleigh, nc 2022

H OST S PON S ORS

MILLER SCHOOL OF ENTREPRENEURSHIP

1:15 - 2:15 PM Talley Student Union, Room 4280

1:15 - 2:15 PM Talley Student Union, Room 4270

Reflections | Know Your Truth

Translating Research for Impact 3B

Know Your Truth! True Storytelling as experiential reflection for coaching entrepreneurial development

The Impact of Entrepreneurship Research on Entrepreneurship Education Post-2020

2022

Art Sherwood, Western Washington University | Oscar Edwards, Los Angeles City College; HGS-Solutions, LLC | Meg Weber, WWU’s Entrepreneurship & Innovation Programs Our Know Your Truth reflective exercise combines three areas of theory/practice: change management, reflective learning, and coaching. It is meant to raise self (and collective) awareness about knowledge, skills, abilities, and attitudes. 2022 The exercise is inspired by the True Storytelling process/principles having roots within indigenous ways of knowing.

Sara Cochran, Donald “Dr. K” Kuratko, Indiana University The world is changing very rapidly with events that change the landscape for students during a time when entrepreneurs are needed more than ever. This session explores trends in entrepreneurship. The session includes tools and tips to integrate into building university programs and entrepreneurship curriculums for the dynamic future.

2:30 - 3:30 PM Talley Student Union, Room 3285

1:15 - 2:15 PM Talley Student Union, Room 4140

Competitive Experiential Exercise

Translating Research for Impact 3A

The Magic Cookie Jar: Cash Flow Made Easy

A Coordinated Framework for Rural Entrepreneurship & Development Dennis Barber III, Michael L. Harris, Sharon Paynter, Tristyn Daughtry, East Carolina University This presentation offers a conceptual model for rural economic development based on tenets of community-engaged research, entrepreneurship, and the rural context. One-size-fits-all economic development policies have limited likelihood for success. Rooted in principles of university extension, our model blends formal and informal educational opportunities with research.

Friday Events

#USASBE2022

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Flipped Course Exercise Caroline Glackin, Fayetteville State University Students and faculty alike struggle to understand and apply cash flow principles. Creating a projected cash flow is often a barrier. This fun and loud exercise is a relatable way of teaching cash flow without spreadsheets or accounting terminology. At the end, students understand the direct cash flow statement.

Pair design thinking techniques with scavenger hunts and team mood board creation Jessa Wilcoxen, Millikin University Often when proposing a new company, product, or system teams are eager to visualize the market and the advertising campaign. Allowing space for this creative exploration is an important aspect of design thinking methodology. Learn how to help teams move from concept development to iteration faster and with more confidence.

12/27/21 4:33 PM

2:30 - 3:30 PM Talley Student Union, Room 4265

Student Entrepreneurial Success through Professional Online Pathways

Emerging Experiential Exercises

Jeff Varrone, Zachary Strobl, Northern Kentucky University | Joshua Reid, Inphlu

Data, Business Plans, and Pitches, Oh My! Agri-Tech Value Chain Business Ideation and Pitch Exercise Utilizing Anerobic Digestion Mark Gagnon, Pennsylvania State University This exercise requires students to first develop knowledge about anerobic digestion (AD) and then identify and pitch a related business idea.

Northern Kentucky University’s Center for Innovation and Entrepreneurship and its business partner, Inphlu, will share a powerful online tool available for universities to provide professional online pathways for student success. The session will discuss how to integrate this platform into existing classes to provide students with an experiential learning opportunity.

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12/27/21 4:33 PM

January 5-9, 2022 • Raleigh, nc 2022

H OST S PON S ORS

2:30 - 3:30 PM Talley Student Union, Room 4132

Emerging Research Papers Crises, Change, Pandemics, and Entrepreneurship Artificial Rigidity in Utah 2022 Small Businesses David Jorgensen, Frances Fabian, University of Memphis | Ryan Schill, Utah Valley University | Ronei Leonel, Salisbury University Utilizing data from 1,292 small business owners in Utah, we examine the influence of governmentprovided rescue funding on the coping habits of small businesses during the COVID-19 pandemic. We employ the two perspectives of the threat 2022 rigidity effect and terror management theory to guide our study of this phenomenon.

Entrepreneurial Mindset and Innovation BEE in a Crisis Bonnie Rohde, Gillian Umstead, Albright College COVID-19 has devastated the United States since first appearing in late 2019. With no national orders and varied state orders, decision making on how to deal with the pandemic has been left to local governments. Philadelphia’s leadership was interviewed to determine the effect of entrepreneurial mindset during a crisis.

USASBE MEMBER BENEFITS Online subscriptions to Entrepreneurship Education & Pedagogy and Entrepreneurship Theory and Practice

Friday Events

MILLER SCHOOL OF ENTREPRENEURSHIP

Will they bounce back? Antecedents of small business rebuilding and resilience in disaster-prone areas Joy Smith, Kim V. Scott, Elizabeth City State University This emerging research proposes a comprehensive model for determining the antecedents that lead to rebuilding and resilience of small businesses located in areas prone to natural disasters, including owners’ characteristics, preparedness and mitigation levels, prior experience with natural disasters, internal and environmental factors, and the seriousness of the disaster.

Why do some entrepreneurs overlook change in the environment? An attentionbased view Nischal Thapa, University of Wisconsin - Green Bay | Puspa Shah, Warren Wilson College

This study investigates why entrepreneurs overlook environmental change that can substantially benefit or potentially bankrupt their firms.

Positive, but Not Too Positive: Investigating Entrepreneurs’ Psychological Capital and Authentic Leadership During the Pandemic Duygu Phillips, Matthew W. Rutherford, Bryan D. Edwards, Robert A. Baron | Oklahoma State University How can entrepreneurs cope with a pandemic? Are highly (or overly) positive entrepreneurs perceived as genuine or selfish or ignorant during a pandemic? We investigate a sample of restaurants’ Instagram accounts and demonstrate how entrepreneurs’ psychological capital and message authenticity impact new venture success during crises.

#USASBE2022

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12/27/21 4:33 PM

2:30 - 3:30 PM Virtual Session

Emerging Research Papers Entrepreneurial Mindset and Intentions The Entrepreneurial Mindset: An Ally for Change Champions in Institutional Environments Pauline Assenza, Western Connecticut State University Two things have gotten recent attention: the emergence of the entrepreneurial mindset construct and the need to appropriately address an institution’s response to exogeneous shocks. To what degree might adopting an entrepreneurial mindset help an institutional change agent propose and facilitate innovative strategies for dealing with these shocks?

Who Is John Galt? From Rational Egoism to Social Responsibility through Entrepreneurial Passion Karina Bogatyreva, St. Petersburg University Graduate School of Management, Russia This study draws on the objectivism philosophical perspective and the concept of entrepreneurial passion to analyze the interaction of rational and emotional entrepreneurial mindset sides and their implications for incorporating socially responsible practices within SMEs. The research hypotheses are tested on a sample of 333 Russian SMEs. Implications are discussed.

The Impact of a Founder’s Growth Mindset on Entrepreneurial Venture Outcomes

With Help of My Leader: LMX and Social Entrepreneurship Jeffrey Muldoon, Emporia State University | Phillip E. Davis, Corey Fox, Texas State University We test a theoretically based framework by using leader member exchange (LMX) and how it explains entrepreneurial intentions. Our preliminary results regarding LMX, empathy, and social entrepreneurship intentions. Using a data set of aspiring entrepreneurs, we find empathy mediates the relationship between LMX and social entrepreneurship intentions.

The United States Presidency as the Ultimate American Start-Up Carol Lucy, Derek Yonai, Emporia State University Taking an interdisciplinary approach to the entrepreneurial journey, this study looks at the modern presidency through the lens of startup success. Historical political science data was utilized to evaluate the venture capital, length of venture, exit strategy, and overall start-up success of the POTUS and his cabinet.

Analyzing the Relationship Between Entrepreneurial Personality and Breadwinner Status Fredrick Rice, University of Texas at Arlington To identify the potential impact of entrepreneurial personality on women’s endorsement of gender egalitarian ideas, gendered family roles, and comfort with breadwinning, the study will compare self-employed women with their organizationally employed counterparts.

Dennis Stauffer, Innovator Mindset Is a growth mindset an important attribute for business founders? It makes intuitive sense that it would be, and a growing number of entrepreneurship advocates propose incorporating growth mindset training into entrepreneurship curricula. This research will examine the real-world outcomes of hundreds of diverse start-ups to answer that question empirically.

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12/27/21 4:33 PM

January 5-9, 2022 • Raleigh, nc 2022

H OST S PON S ORS

MILLER SCHOOL OF ENTREPRENEURSHIP

2:30 - 3:30 PM Talley Student Union, Room 3222

2:30 - 3:30 PM Talley Student Union, Room 3210

Impactful Programming

Innovative Programming

Social Innovation Solutions Driving Student Engagement

Unlocking Performance Psychology and Intellectual Property Awareness

2022 Building an On-Campus Student Accelerator Using the Enactus Model

Intellectual Property in the Entrepreneurship Curriculum: Promoting Inclusive IP at Community Colleges and HBCUs

Erin Blocher, Benjamin Williams, University of Missouri - Kansas City Student accelerators play a key role in the campus entrepreneurial ecosystem but often require students to have a business idea or do a solo venture. This session discusses how a campus Enactus team allows students to participate in a 2022 transformative accelerator experience and make an impact through social entrepreneurship.

Community Problem Solving Challenge Chris H. Willis, Connie Merriman, Anil Nair, Old Dominion University The Community Problem Solving Challenge brings together university students with community leaders and high school students from blighted urban areas, developing solutions to socioeconomic problems facing these communities. Each of these groups both gain practical and impactful experience in developing entrepreneurial solutions while also learning from each other.

Friday Events

Mark Quinn, Xavier University of Louisiana This session explores programs from the Michelson Institute for Intellectual Property, an initiative devoted to improving access to IP awareness for entrepreneurs. Through parallel faculty communities of practice with HBCUs and community colleges, Michelson IP has led progress in modular educational IP content and sharing best practices for non-law instruction.

FoundWell: A Neuroscience-Backed Program for Developing Entrepreneurial Mindset Glenn Fox, University of Southern California Entrepreneurial mindset is a critical predictor of a founder’s success, yet few formal programs exist to train it specifically. The USC FoundWell program addresses this gap by providing training for earlystage founders to develop their entrepreneurial mindset using tools from neuroscience and performance psychology.

#USASBE2022

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12/27/21 4:33 PM

2:30 - 3:30 PM Talley Student Union, Room 4140

2:30 - 3:30 PM Talley Student Union, Room 4270

Translating Research for Impact 4A

Translating Research for Impact 4B

The Biggest Decisions: Where to Grow? What to Change?

Measuring Societal Impact: A Civic Wealth Perspective

Developing successful next generation members: Does working outside really help? Juliana Binhote, University of Louisville | Carol Wittmeyer, St. John Fisher | Isabel C. Botero, University of Louisville | Joseph H. Astrachan, Kennesaw State University Many family firms require next generation family employees to work outside the business to be successful leaders. This conventional wisdom is not supported by research. Instead, family leaders should identify competencies and create individualized next generation leadership development plans. These may include experiences outside and inside the firm.

The Entrepreneurial Ecologies: A Dynamic Decision-Making Strategy for Emerging Entrepreneurs in the Arts and Other NonBusiness Disciplines Gary Beckman, North Carolina State University A presentation describing the Entrepreneurial Ecologies of the Arts (EEA): a dynamic and customizable hierarchy of customizable ecological systems. Ecologies are used to determine the potential impact of changes to a venture’s ecological structure and to help emerging entrepreneurs make better and more informed venture decisions.

Tom Lumpkin, University of Oklahoma | Sophie Bacq, Indiana University

Practitioners and researchers lack standard measures and methods for assessing societal impact. We propose civic wealth as a dependent variable that links inward-looking (what happens in the change process) and outward-looking (with what effects) of societal change initiatives. We suggest measures for well-being, intellectual and affective capacities, and material resources.

ISSN 2326-3806 (Online) Dr. Christine Sutton, Editor JEE@gardner-webb.edu Scan the QR Code below to view the current issue of Journal of Ethics & Entrepreneurship (JEE). Perhaps you and/or a colleague at your institution would be interested in submitting a manuscript for consideration in a future issue. We are searching for excellent papers now. JEE publishes interdisciplinary manuscripts (empirical, theoretical and conceptual). JEE maintains a partnership with the United States Association of Small Business and Entrepreneurship (USASBE) and all articles published in JEE are available to USASBE members on the website.

Entrepreneurial Ethics (EE)

Social Entrepreneurship (SE)

Entrepreneurship and Society (ES)

 Deﬁning social entrepreneurship

 Entrepreneurship and economic theory

 Ethical decision making of entrepreneurs

 Ethical concerns in social ventures

 Ethical dilemmas in entrepreneurship

 Measurement of social venture ‘performance’

 Entrepreneurship and macroeconomic development

 Technological change and ethics

 Empowerment of disenfranchised entrepreneurs

 Entrepreneurs versus non-entrepreneurs

 Formation of ethical infrastructure in new ventures  Stakeholder theory of entrepreneurship

 Other societal roles of entrepreneurship  Entrepreneurs as social change agents

 Social ventures versus traditional ventures

 Detrimental impact of ‘creative destruction’

 Role of ‘purpose’ in new ventures

 Ethics of opportunity exploitation

Source: Harris, J., Sapienza, H., & Bowie, N. (2009). Ethics & Entrepreneurship, Journal of Business Venturing, 24(5), 407-418.

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12/27/21 4:33 PM

January 5-9, 2022 • Raleigh, nc 2022

H OST S PON S ORS

2:30 - 3:30 PM Talley Student Union, Room 4280

USASBE Model Emerging Program & Model Program Award Finalist Panel Model Emerging Program Award Finalists University of Alabama at Birmingham 2022 University of Texas at Arlington

Model Program Award Finalists Millikin University Virginia Tech University

2:30 - 3:30 PM Talley Student Union, Room 3221

USASBE Excellence in Co-Curricular 2022 Innovation Award Finalist Panel Excellence in Co-Curricular Innovation Eastern Washington University Georgia State University Northwestern University Trinity University

2:30 - 3:30 PM Talley Student Union, Room 3223

USASBE Excellence in Pedagogical Innovation Award Finalist Panel Excellence in Pedagogical Innovation Baylor University Borough of Manhattan Community College Southern Methodist University University of Illinois at Urbana-Champaign

Friday Events

MILLER SCHOOL OF ENTREPRENEURSHIP

4 - 5 PM

SIG Meetings Venture Finance | Talley Student Union, Room 3221 Corporate Entrepreneurship & Innovation | Talley Student, Room 3285 Creative & Arts | Talley Student Union, Room 3210 Minority & Women in Entrepreneurship | Talley Student Union, Room 4140 Centers & Institutes | Talley Student Union, Room 4270 Social Entrepreneurship | Talley Student Union, Room 3222 K-12 Connections | Talley Student Union, Room 4132 Rural Entrepreneurship | Talley Student Union, Room 4280 Tech Entrepreneurship | Talley Student Union, Room 4265 Agriculture Entrepreneurship | Talley Student Union, Room 5260 Family Business | Talley Student Union, Room 5101 Entrepreneurial Expertise | Talley Student Union Room 3223 Law & Entrepreneurship | Talley Student Union Ballroom Small Business | Talley Student Union - Ballroom Community College Connections | Talley Student Union - Ballroom Adjunct Entrepreneurship Educators | Talley Student Union - Ballroom International Entrepreneurship | Talley Student Union - Ballroom Online Entrepreneurship Education | Talley Student Union - Ballroom Public Policy | Talley Student Union - Ballroom

5 - 6:30 PM

Meet and Greet Reception We invite all conference attendees to join us at 1887 in Talley Student Union for a Meet and Greet Reception. Heavy hors d’oeuvres and drinks will be served. 58

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12/27/21 4:33 PM

Saturday, January 8 8 - 9 AM Talley Student Union - Ballroom

Breakfast Keynote - Courtney Brunious Altius Sports Partners 9:15 - 10:15 AM Talley Student Union, Room 4280

Competitive Experiential Exercises Pitch the Process & Optimize the MVP Improving Student Pitches: Pitching the Process, Not the Product Justin Wilcox, TeachingEntrepreneurship.org If your students’ pitches feel unrealistic, unvalidated, or simply unenthusiastic, learn how to teach students to “pitch their process” instead of just their product. This simple change results in pitches that are more passionate and realistic because they reflect the real-world skills students develop in class.

Two-Factor Optimized MVP Kevin Cox, Florida Atlantic University | Troy Bolivar, Scott Kelly, Jason Lortie, Florida Gulf Coast University This exercise provides an easy-to-follow exercise by introducing a step-by-step worksheet that helps students learn the important functional attributes required by an intended user segment to create an MVP with an increased likelihood of initial success. It also allows for a deeper understanding the problem or opportunity.

9:15 - 10:15 AM Talley Student Union, Room 3221

Competitive Research Papers 2A New Applecarts: Blockchain and Small Firm Standards-Setting Prowess in Technology Entrepreneurial Orientation at the Institutional Level Birton Cowden, Kennesaw State University | Jintong Tang, Saint Louis University Going beyond temporal regulations and traditional metrics to help entrepreneurs evaluate institutional environments, we use the theoretical framework of entrepreneurial orientation (EO) at the institutional level (termed institutional EO) to index an institution’s innovativeness, proactiveness, and risk-taking toward blockchain technology.

Smaller Firm Influence in a Technology Standard-Setting Alliance Craig Galbraith, Curt H. Stiles, University of North Carolina Wilmington Smaller enterprises are at a clear disadvantage in influencing technology standards. Using data from an actual standards-setting process of wireless power, this study examines how a smaller firm may influence the standard-setting process. This is an important strategic issue to any smaller technology firm in an emerging industry.

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12/27/21 4:33 PM

January 5-9, 2022 • Raleigh, nc 2022

H OST S PON S ORS

9:15 - 10:15 AM Talley Student Union, Room 4265

Emerging Experiential Exercises Connected and Connecting Students

The role of socialization for committed next generation members 2022

Juliana Binhote, University of Louisville | Carol Wittmeyer, St. John Fisher | Isabel C. Botero, University of Louisville | Joseph H. Astrachan, Kennesaw State University Family businesses desiring to assure business continuity need to nurture and groom committed next generation members. This experiential exercise explores the role of socialization processes for offspring’s affective commitment 2022first joining the family firm. when

Saturday Events

MILLER SCHOOL OF ENTREPRENEURSHIP

How to Take Students Through an Entrepreneurial Exercise in an Effort to Planning Courses for College Annie Stout, Carole Sweeney, Florida Gulf Coast University

Objectives for the exercise encourage students to “think” critically about: • Their life’s purpose • Their career choice • Their trajectory at college • Do these conflict? • How can we align?

The Networking Game: Making Connections and Discovering Opportunities Karen Eagle, Old Dominion University | Mark McNees, Florida State University For many students networking is a terrifying and awkward activity. Going to a networking event and having conversations with people they don’t know is a daunting task. Come help us develop The Networking Game to help students get comfortable with networking and practice their networking skills.

Teaching Social Entrepreneurship in the Classroom Settings in the Developed and Developing Countries Using Theory of Change Framework Lukman Raimi, Universiti Brunei Darussalam This exercise covers: • Social Entrepreneurship and Business Entrepreneurship • Pitfalls in Teaching Social Entrepreneurship • Innovative Pedagogy and Methodologies in Entrepreneurship • Theory of Change Framework • Discussion of the 8 Cases Using the ToC Framework as an Innovative Methodology • Teaching Social Entrepreneurship in American University of Nigeria • Policy Prescriptions to Educators, Universities, and Policymakers

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EMPOWERING the next generation of entrepreneurs ®

April 1-2, 2022 Applications open October 2021. neeley.tcu.edu/vandv

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January 5-9, 2022 • Raleigh, nc 2022

H OST S PON S ORS

MILLER SCHOOL OF ENTREPRENEURSHIP

9:15 - 10:15 AM Virtual Session

The Gender-Funding Typology in Crowdfunding

Emerging Research Papers

Yuanqing Li, Dominican University | Sui Sui, Ryerson University | Sibin Wu, University of Texas - Rio Grande Valley

Funding Issues in Founding and Co-Founding 2022 Turnaround strategies of family businesses: A bibliometric analysis of the extant literature

Giacomo Laffranchini, Si Hyun Kim, University of La Verne We propose a systematic review of the extant literature on turnaround in family firms. We take a bibliometric approach to chart current knowledge and reveal important gaps in that knowledge. We 2022 propose several theory-driven research questions that may stimulate a more rigorous knowledge development in this all-important area of business.

A Safe Bet? How Selecting High Familiarity Cofounders Affects Dynamics, Satisfaction and Venture Performance Over Time Audra Quinn, Ivey Business School | Denis Grégoire, HEC Montréal | Darren Meister, Ivey Business School Is choosing a strong-tie cofounder really the safe bet? We develop a multilevel and longitudinal theory of cofounder dynamics, positing that familiarity may facilitate psychological safety and perceived equity justice among cofounders, lending to satisfaction and venture performance, but familiarity’s role in performance will diminish over time.

Saturday Events

Our research approaches gender issues in crowdfunding by examining how gender match/ mismatch of funders and founders can influence the funding intention. Employing attractionselection-attrition model, we propose a genderfunding typology to argue that crowdfunders are attracted by the founders of a project and thereafter they evaluate and fund the project.

Entrepreneurial turnaround of family firms: Recovery responses to organizational decline Giacomo Laffranchini, Si Hyun Kim, University of La Verne In this study we adopt the recently proposed two-stage gable-model to investigate strategic decisions pertaining to entrepreneurial turnaround in family firms. In doing so, we bridge a significant gap in the turnaround literature; to date scholarly efforts have primarily focused on retrenchment as first response to organizational decline in family firms.

#USASBE2022

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12/27/21 4:33 PM

9:15 - 10:15 AM Talley Student Union, Room 4132

Emerging Research Papers Veteran and Mature Start-Up Drivers, Issues, and Myths Mature Entrepreneurship – Understanding the drivers of a fast-growing phenomenon Vijay Patel, University of North Carolina at Charlotte | Scott C. Manley, MSU Texas Mature entrepreneurship is both the fastest growing segment of entrepreneurship and an increasingly important segment. Demographics, technology enablers, and an economy that is shifting to digitally driven enterprises creates a convergence of opportunity and necessity. A framework using the theory of planned behavior is proposed to understand and identify drivers.

State of Veteran Entrepreneurship: Challenges and Barriers Mirza Tihic, Rosalinda V. Maury, Syracuse University

Veterans have engaged in entrepreneurial activity at higher rates than nonveterans. While veterans are driven and have entrepreneurial characteristics, they often lack the education and the know-how to establish, run, and sustain a business. This paper focuses on 2020 and 2021 National Survey of Military-Affiliated Entrepreneurship completed by 1,859 veterans.

Setting the Record Straight: Debunking myths about veteran entrepreneurs Mirza Tihic, Rosalinda V. Maury, Syracuse University We provide a data-driven analyses to debunk persistent and inaccurate myths about veterans, their entrepreneurial capabilities, and their emotional states with the goal to have robust discussion about pedagogies that will assist veterans in entrepreneurial pursuit, recognize their economic impact, and provide a research agenda for the future.

Rural Entrepreneurship Education Certificate Date: July 8-18, 2022 Location: Urbania, Italy

The Rural Entrepreneurship Education Certificate is an intense, immersive program designed to challenge entrepreneurship educators to see the rural context with a new appreciation for the complexity and opportunity inherent in comparatively isolated ecosystems.

PROGRAM PRICE Double occupancy $2,995 Single occupancy $3,499

To reserve your space in the program, call USASBE at 202-381-9930, e-mail ceo@usasbe.org, or visit USASBE.org/page/2022Rural_Italy. 63

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January 5-9, 2022 • Raleigh, nc 2022

H OST S PON S ORS

Saturday Events

MILLER SCHOOL OF ENTREPRENEURSHIP

9:15 - 10:15 AM Talley Student Union, Room 3285

9:15 - 10:15 AM Talley Student Union, Room 3222

Flipped Course Exercises

Impactful Programming

Engaging Students with Venture Finance & Business Identity

Models Making a Difference

2022 Tank, BeatBox, and Cap Tables, Oh Shark My! A Flipped Course Exercise for New Venture Finance Instruction

Craig Armstrong, University of Alabama This activity is a flipped course exercise that is part of a series of new venture finance assignments students complete “experientially” in and out of the classroom. Students use information from BeatBox Beverages’ appearance on Shark Tank to2022 estimate early-stage valuations, produce cap tables, and evaluate term sheet offers.

Increasing Entrepreneurial Knowledge Through Deliberate Practice and Team-Based Learning Peter Hackbert, Berea College Distressed rural communities serve as an assetbased community development laboratory. In addition, the setting supports the development of interdisciplinary undergraduate entrepreneurial leaders in their first year of study of a multi-year endowed program focusing on entrepreneurship integrating lessons from deliberate practice and team-based learning.

9:15 - 10:15 AM Talley Student Union, Room 4140

Impactful Programming Centers & Institutes SIG Presents: Female Leaders Navigating the University Environment Ben Williams, University of Missouri - Kansas City | Jill Kickul, University of Southern California | Tawnya Means, University of Illinois Urbana-Champaign | Shorouq Almallah, GVSU A panel of female leaders discusses issues related to navigating the university environment, including defining your role in the institution, establishing equitable contracts with administration, building support for your programs, and building a career.

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12/27/21 4:33 PM

Successful Large-Scale European Applications of the Heptalogical Model: University Curriculum, MOOC, and a Social Enterprise Fund Patrick J. Murphy, University of Alabama at Birmingham | Artem Kornetskyy, Ukrainian Catholic University This session will detail successful European applications of the Heptalogical Model in university entrepreneurship education, a MOOC-based certificate program that has served 9,441 learners and granted 1,269 certificates, and an impact investment fund and has raised €300,000 and invested in five Ukrainian social enterprises.

9:15 - 10:15 AM Talley Student Union, Room 3210

Innovative Programming Move the Body - Shape the Mindset: Games, Interaction, and Cognition Entrepreneurial thinking: A game-based learning approach Wilian Gatti Junior, Rennes School of Business | Beaumie Kim, University of Calgary | Fernando Nascimento da Silva, Escola Superior de Empreendedorismo | Edson Ricardo Barbero, Fundação Escola de Comércio Alvares Penteado To enhance the notion of design thinking in entrepreneurship education, we developed a small program in a workshop format embracing six hours of activities at the undergraduate level. Grounded in gameplay and game design, this program reconstructs the idea of design thinking as a fundamental cognitive approach.

Experience Ventures Program Cheryl Mitchell, Humber College Humber College’s Centre for Entrepreneurship (CfE) provides students with hands-on learning experiences that allow them to hone their entrepreneurial thinking skills. Through the CfE’s Experience Ventures program, students work with innovative companies within Canada through a variety of paid short-term structured experiences that include hack-a-thons, challenges, and interdisciplinary projects.

Catapult™ - Propelling diverse students into entrepreneurial experiences through an innovative micro-internship program David Ochi, California State University Looking to reach students who don’t selfidentify as entrepreneurs? Want to increase the exposure of your diverse student population to entrepreneurship without diverting them off their current academic pathway? Come learn how the Catapult™ program is utilizing micro-internships, mentorship, and startups to teach mindset and skillsets to diverse students.

9:15 - 10:15 AM Talley Student Union, Room 4270

Translating Research for Impact Entrepreneurship Education in K-12: It Makes Sense Edward Rogoff, Long Island University | Vibhu Krishnaswamy This paper looks at how entrepreneurship education has begun to expand to K-12 and reviews education tools that can be used with these students.

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12/27/21 4:33 PM

January 5-9, 2022 • Raleigh, nc 2022

H OST S PON S ORS

10:30 - 11:30 AM Talley Student Union, Room 3285

Competitive Experiential Exercises Business Model Canvas “OsterwalderStyle” and Walking the Talk 2022Alex Osterwalder Teaches the Business How Model Canvas

Federico Mammano, TeachingEntrepreneurship.org

Saturday Events

MILLER SCHOOL OF ENTREPRENEURSHIP

Thinking to Understand Product-Market Fit Karen Eagle, Old Dominion University | Mark McNees, Florida State University Entrepreneurs often say, “I have a great idea!” However, when asked who is going to buy it, they respond with broad market assumptions. This exercise uses Design Thinking to develop a product that fits the market, instead of the other way around.

Learn the techniques the creator of the Business Model Canvas, Dr. Alex Osterwalder, uses to teach his ubiquitous tool! With a mix of interactive exercises, Osterwalder’s approach keeps students engaged while avoiding many of the common mistakes educators make when introducing the BMC.

10:30 - 11:30 AM Talley Student Union, Room 3221

Venture Enactment Exercise: A Means for Entrepreneurship Educators to Talk the Walk

Curiosity and curious search, in entrepreneurship

2022

Mark Gagnon, Penn State University

This exercise provides students with examples of this process utilizing the experiential stock from you, the entrepreneurship educator. The exercise involves the instructor choosing a venture idea of their personal interest and expertise and then outlining the suggested action that needs to be taken.

Competitive Research Papers 2A Tortoise or Hare? Speed, Performance, and Curiosity

Chihmao Hsieh, SUNY Korea The term “search” on its own is poorly viewed and little addressed in entrepreneurship research, for a few reasons. In this paper, Chihmao Hsieh develops a concept of “curious search” by infusing core dimensions of curiosity into types of searches (as understood in strategy), thus developing a 3x2 typology of curious search.

10:30 - 11:30 AM Talley Student Union, Room 4280

Make Me Act Rapidly: Identity Perspective to the Dynamics of Start-Up Creation Process

Competitive Experiential Exercises

Emilia Karpinskaia, HSE University

What to Do and What “Knot” to Do

With growing relevance of the speed factor for successful start-up process it becomes important to better understand how cognition navigates new venture creation. Applying longitudinal case-study design, current research confirms the impact identity fit and identity misfit have on the rapidness of entrepreneurial activities explaining that by entrepreneurs’ self-regulation processes.

Developing Knot Stories Jonathan Williams, Iona College The Developing Knot Stories classroom activity leverages physical construction of knotted forms that allows learners to express ideas, stories, and narratives through the creation of designerly knots.

What’s Your Problem? Using Design 66

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12/27/21 4:33 PM

BEE

10:30 - 11:30 AM Talley Student Union, Room 3223

Competitive Research Papers 2B When Passion Impacts Performance & Choosing the Best Payment Mechanism

We attempt to explain why and when passion is associated with the financial success of firms. Based on a two-stage survey data collected from 196 Korean firms, we find that the indirect impact of obsessive passion on firm performance through identity fusion is only significant when entrepreneurs overwork.

Obsessive passion, identity fusion, and firm performance: The role of overwork

So How Much Should We Charge? Determining Franchisors’ Optimal Payments

Younggeun Lee, California State University Los Angeles | Minjoo Joo, Duke Kunshun University | Pol Herrmann, Iowa State University

Dianne H.B. Welsh, University of North Carolina at Greensboro | Cintya Lanchimba, National Polytechnic School, Quito, Ecuador | Muriel Fadairo, Université Savoie Mont Blanc, IAE | IREGE, Annecy, France | Miguel Yangari, National Polytechnic School, Quito, Ecuador This paper discusses the optimal payment mechanisms for franchisors based on the forms of franchising. Payment plans have not been addressed, taking into account the plural forms of franchising prevalent around the world. We propose an innovative agency model of payment mechanisms. Implications for future research and implications are discussed.

The fastest, easiest, and most customizable platform for planning and executing video pitch competitions

sig

USASBE MEMBER BENEFITS Access to any of USASBE’s dynamic Special Interest Groups (SIGs)

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January 5-9, 2022 • Raleigh, nc H OST S PON S ORS

2022

10:30 - 11:30 AM Talley Student Union, Room 4265

Emerging Experiential Exercises Diversity and Teamwork

Finding SAFE(ty) in Fundraising Kurt Jacobs, University of Tennessee (Knoxville) 2022

SAFE(s), or Simple Agreements for Future Equity, dives into the nuts and bolts of SAFE terminology, process, and divergent points of negotiation for entrepreneurial/new venture teams. Here we use a standard SAFE agreement to walk through important terminology, process, and importance.

Be Your Own Boss: Design Your Entrepreneur Skill Development Action Plan 2022

Julie Samson, Santa Barbara City College | Thomas S. Lyons, Gary W. Rollins College of Business, University of Tennessee at Chattanooga A one-size-fits-all approach to entrepreneurship education misses the fact that students enter our classrooms and entrepreneurship centers with varied levels of entrepreneurial skills. The Readiness Inventory for Successful Entrepreneurship provides a framework for targeted and tailored entrepreneurship skill development for every student.

USASBE MEMBER BENEFITS Online access to all volumes of the Annals of Entrepreneurship Education and Pedagogy

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Saturday Events

MILLER SCHOOL OF ENTREPRENEURSHIP

Disruptors v. Defenders: Virtual Immersion Experience Simulating Startup Entrepreneurs v. Corporate Entrepreneurs John Wilson, Drexel University Disruptors v. Defenders is a team-based entrepreneurship immersion game, fueled by individual work that spans an entire course. This fun and challenging competition simulates the competitive interplay between startup entrepreneurs who strive to disrupt an industry and corporate entrepreneurs determined to innovate faster, or at least try to keep up!

10:30 - 11:30 AM Virtual Session

Emerging Research Paper

Contextualization of social entrepreneurship training in Sub-Saharan Africa Margot Leger, Utrecht University School of Economics in the Netherlands | Michael McDaniel, LSU Shreveport | Stephane Kouassi, Goethe University Frankfurt This paper explores contextualization in social entrepreneurship training programs in Ghana, Kenya, and South Africa. Through mini case studies of incubator and hub training centers in each country, we provide insights into how social entrepreneurship education programs position themselves to equip entrepreneurs to tackle local social issues.

Entrepreneurship education approaches in LATAM María de los Dolores González-Saucedo, School of Business at Tecnologico de Monterrey Entrepreneurship education has evolved over the last decades, and different approaches to teach it have been recognized. Although there is a trend to educate effectually, there are already many academics who teach under the causal perspective. This study analyzes the academics’ practice in Latin America to determine faculties’ impact.

12/27/21 4:33 PM

Immigrants Help with Franchise Internationalization Dekuwmini Mornah, Bulent Erenay, Northern Kentucky University This paper uses the knowledge-based perspective of firm internationalization to investigate how migrant density and migrant diversity affect franchise internationalization. We find that, indeed, migrant density and diversity both affect franchise internationalization positively. However, the relationship has been found to be non-linear for both variables.

The effectiveness of a game simulation as an experiential learning method in facilitating knowledge acquisition and learning motivation in undergrad entrepreneurship education.

10:30 - 11:30 AM Talley Student Union, Room 4132

Emerging Research Paper Social and Rural Entrepreneurship Issues and Research How social entrepreneurs and NPOs can mitigate reliance on government intervention Josh Bendickson, University of Louisiana at Lafayette |Jeff Muldoon, Emporia State University | Shelby Solomon, University of West Florida | Geoff Stewart, University of Louisiana at Lafayette

Moulare Kesse, Georgia Military College To equip students with skills of entrepreneurial strategic-decision aptitudes including negotiating with investors, closing sales, managing employees, and designing products, entrepreneurship education incorporates experiential learning projects such as case studies, field trips, and internship. Contrary to the reality of unforeseen economic factors in the real world of business environment, a case study presents scenarios of business events which took place already. As a result, the call for the use of gaming simulation to enhance entrepreneurship education in universities and colleges have intensified toward the end of the 20th century.

Migration and host country entrepreneurship: Density and Diversity Effects Dekuwmini Mornah, Carole Cangioni, Northern Kentucky University Do countries with higher migrant density and diversity rates tend to be more entrepreneurial than countries with lower migrant density rates? Do the effects of migrant density and migrant diversity on host country entrepreneurship rates differ between developed and developing countries?

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12/27/21 4:33 PM

January 5-9, 2022 • Raleigh, nc 2022

H OST S PON S ORS

Entrepreneurial Process Fit in Rural Entrepreneurs

MILLER SCHOOL OF ENTREPRENEURSHIP

10:30 - 11:30 AM Talley Student Union, Room 4140

David Jorgensen , Frances Fabian, University of Memphis | Ryan Schill, Utah Valley University | Ronei Leonel, Salisbury University

Featured Presentation NIL Panel with Courtney Brunious

Rural entrepreneurs face unique challenges compared to their urban peers. We propose 2022 studying differences at the individual level between rural entrepreneurs and urban entrepreneurs. Specifically, we seek to understand if differences in type exist regarding the entrepreneurial process generally undertaken by each group, allowing more targeted education to rural entrepreneurs.

10:30 - 11:30 AM Talley Student Union, Room 3222

“Home Town” Takeover: Does Reality TV 2022 Guarantee Small-Town Success Jay Azriel, York College of Pennsylvania | Joshua Azriel, Kennesaw State University This emerging research paper examines the effect of a popular reality television show and its two major characters on two small-town economies. We compare these results with a third small town that was not the subject of a TV series. We are seeking your advice on several aspects of our study.

Direct Selling Microentrepreneurs: Social Identity and Branding Caroline Glackin, Fayetteville State University | William Collier, University of North Carolina Pembroke This paper explores the relationship between direct selling microentrepreneurs’ perceptions of and attitudes toward direct selling organizations and seller behavior. This secondary data analysis addresses cognitive, evaluative, emotional, and behavioral aspects of independent sellers relative to the companies based on social identity theory and finds stable constructs.

Saturday Events

Impactful Programming Making a Difference: MasterMind Meetings to Data-Informed Decisions Digital Entrepreneurship Incubator David Rahn, California State University Chico Presentation describes a unique, turnkey program through which students learn digital entrepreneurship (DE) across all venture stages. MasterMind meetings combined with DE training (hosting provided) comprise the program. Presentation describes the training and the MasterMind approaches and why they provide an important, needed, and unique offering to centers and classrooms.

Established program, existing data, new analysis: Crafting data-informed decisions for entrepreneurship programming Meg Marcozzi, Stephanie Raible, Vince DiFelice, University of Delaware This session showcases the historical Salesforce data of 65+ students who, from 2016-2021, applied to the university’s most intensive venture development offering, the Summer Founders Program. The panel provides recommendations on how being data centered is helping to better inform and alter their programming and marketing strategies.

#USASBE2022

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12/27/21 4:33 PM

10:30 - 11:30 AM Talley Student Union, Room 3210

Innovative Programming Diverse Voices, Comprehensive Experiences and Engaging Pedagogical Tools Millikin University Entrepreneurship Program Yuhan Hua, Marcos Hashimoto, Millikin University Millikin University’s Entrepreneurship Program aims to offer students the most authentic entrepreneurial experience through three modules: comprehensive courses, innovative student-run ventures, and numerous events and initiatives. Students develop, launch, and grow a business. They fail, learn, and pivot.

Lead students from “I’m not a numbers person” to a confident understanding of their financial model Peter Thorsson, Palo Alto Software Learn how to prioritize finance early and often in interdisciplinary entrepreneurship education; make it easy and engaging using experiential exercises and tools like LivePlan; and teach the value of Live Forecasting, which includes regular pivots and adjustments to the original forecast so it remains current in an ever-changing environment.

Virtual International New Venture Course with International Partner

Jeanette Miller, Anne Hoag, Penn State University New venture course development to combine an international immersion project in a virtual environment, with collaboration between students at Penn State University and the University of Zagreb on a new venture project.

10:30 - 11:30 AM Talley Student Union, Room 4270

Translating Research for Impact Successful Local Support for Startups The Local Nature of Equity Crowdfunding David Nows, Central Michigan University This article considers equity crowdfunding issuers previously ignored by scholarly literature: businesses in the arts, entertainment, and sports industries. A closer look at these equity crowdfunding campaigns reveals that the ventures have found success when raising money from local “fans” who engage with the business and its entertainment experience.

Engaging Entrepreneur Center Stakeholders through Social Media - Understanding Your Diverse Audience Donna Heslin, City of Mississauga Economic Development Office Drawing on the research of university-based entrepreneur centers (EC) across Canada, this talk will translate the findings into practical applications for EC directors looking to engage their key stakeholders. Using focused communications strategies, ECs can strengthen internal and external supports, increase recruitment success, and a build a diverse network.

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12/27/21 4:33 PM

January 5-9, 2022 • Raleigh, nc 2022

H OST S PON S ORS

MILLER SCHOOL OF ENTREPRENEURSHIP

11:45 AM - 1:15 PM Talley Student Union - Ballroom

1:30 - 2:30 PM Talley Student Union, Room 3223

Lunch

Competitive Research Papers

Longenecker Fellows Induction

Perceived Competence and Proficiency in Cultural Intelligence

USASBE Lifetime Achievement 2022 Awards Announcements Keynote - J. Fielding Miller CEO of Captrust 1:30 - 2:30 PM Talley Student Union, Room 3285

Competitive Experiential Exercises 2022

No-Code App Exercises for Any Student MVPs and Prototyping with No-Code Apps Justin Wilcox, TeachingEntrepreneurship.org Do your students want to build apps? Virtually every student wants to, but they don’t think they can. Come and learn how to teach your students to build functional mobile apps without any coding experience. Plus, your students can use these apps as MVPs and prototypes to test their business model assumptions!

The Rise of No-Code: Launch in Public Kurt Jacobs, University of Tennessee (Knoxville) There is an app for that! Utilizing no-code generative software to build and launch web applications with fintech payment functionality via iOS and Android for aspirational entrepreneurs and new ventures. No coding experience or skill necessary. Launch in Public, Prototyping, HumanCentered Design, Design Theory, Bootstrapping.

Saturday Events

Immigrant entrepreneurs in the U.S.: Firm performance based on entrepreneurial competencies Honghua Li, Morgan State University | Yemisi F. Awotoye, Gonzaga University | Robert P. Singh, Morgan State University In this paper, we develop a conceptual discussion and three propositions that immigrant-owned firm performance is influenced by proficiency in the host country’s language, knowledge about the host country, and cultural intelligence. Following a literature review and proposition development, implications, limitations, and future research directions are offered.

All of Matter of Perception: Social Entrepreneurship and Honest Incompetence Jeffrey Muldoon, Emporia State University | Vitaliy Skorodziyevskiy, Mississippi State University Social entrepreneurship has become an important research topic. There is a downside to social entrepreneurship, namely the idea that social entrepreneurs can be honestly incompetent, in that they try to solve social problems but fail to do so. We provide a discussion of why certain stakeholders would believe this.

#USASBE2022

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12/27/21 4:33 PM

1:30 - 2:30 PM Talley Student Union, Room 3221

Entrepreneurship as a Pathway into and out of Poverty: A Configuration Perspective

Competitive Research Papers

Susana C. Santos, Rowan University | Silvia F. Costa, University of Groningen | Michael H. Morris, Notre Dame University

Unlocking Potential, Reshaping Perspective, and Revising Policy Are female entrepreneurs more effective in applying effectual logics? Birton Cowden, Kennesaw State University | Jintong Tang, Saint Louis University | Masoud Karami, University of Otago | Wenping Ye, Jinan University | Samel Adomako, University of Birmingham

Drawing on the entrepreneurial intentions and motivations literature together with personal values theory, we explore changes in the economic status of 83 individuals from low-income contexts in Spain. Results show three profiles of entrepreneurial intentions, motivations, and personal values associated with pathways into and out of poverty through entrepreneurship.

We propose that bringing gender roles into the application of effectuation is important because of the alignment between gender expectations and effectual logics. We find that female entrepreneurs apply effectuation more effectively than male entrepreneurs.

USASBE 2022 & 2023

Symposia RFP Host a hybrid event at your school throughout the year! Pick an entrepreneurship topic relevant to your ecosystem, and USASBE will organize a turnkey hybrid program and Teaching and Learning Scholars Certification hosted at your school for your community.

QUESTIONS OR IDEAS

about bringing a symposium and bootcamp to your campus?

Contact Julienne Shields at ceo@usasbe.org. 73

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January 5-9, 2022 • Raleigh, nc 2022

H OST S PON S ORS

The Need for Public Policies to Increase Black Entrepreneurship: Addressing Economic Disparities through HBCU Programs Robert Singh, Morgan State University Economic policies have largely abandoned startup entrepreneurs, especially Black entrepreneurs, in 2022 favor of large firms. Following a literature review focused on reasons for the diminished rate of Black entrepreneurship and structural inequities, it is proposed that increased HBCU funding could address long-term inequalities and strengthen Black communities.

1:30 - 2:30 PM Talley Student Union, Room 5260 2022

Doctoral Consortium Hangout

Saturday Events

MILLER SCHOOL OF ENTREPRENEURSHIP

1:30 - 2:30 PM Talley Student Union, Room 4132

Emerging Research Papers Exploring Entrepreneurial Theories Evaluating the Intrapreneurial Orientation of Project Champions as a Factor in Influencing Project Success Robert Cooney, UNC Charlotte We propose a systematic review. The purpose of the research project is to design and test a conceptual framework that identifies the key characteristics of effective project champions (intrapreneurs) in terms of achieving entrepreneurial behavior, which in turn motivate their project teams to act entrepreneurially and contribute to project success.

An Application of the Theory of Entrepreneurial Differentiation

The leading publisher for entrepreneurship teaching and pedagogy

Kevin Cox, Florida Atlantic University | Stephen Lanivich, University of Memphis | Jason Lortie, Florida Gulf Coast University | Patch Paczkowski, Florida Atlantic University We identify a realistic, relevant, and timely scenario in which to apply the recently published Theory of Entrepreneurial Differentiation (TED)—an effective framework for distinguishing entrepreneurial and non-entrepreneurial firms. We apply TED directly to an impending real-world scenario where the tenants of the theory may be further evaluated.

The Role of Strategic Entrepreneurial Behavior on Impact of Transformational and Transactional Leadership in Open Innovation

These and other Entrepreneurship titles 50% oﬀ at our website e-elgar.com • elgaronline.com

#USASBE2022

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Parisa Haim Faridian, San Diego State University This study offers insights into the role of transformational and transactional leadership in processes associated with innovation development and appropriation. More importantly, it explores contingencies associated with entrepreneurial opportunity-recognition and advantage-seeking behaviors and the subsequent impacts on the effectiveness of leadership styles in creating and capturing value in open innovation.

12/27/21 4:33 PM

Development and Validation of the Entrepreneurial Process Orientation Scale David Jorgensen, Frances Fabian, University of Memphis | Ryan Schill, Utah Valley University | Ronei Leonel, Salisbury University The entrepreneurial process orientation (EPO) construct represents a novel method of characterizing entrepreneurs, deviating from the traditional entrepreneur/non-entrepreneur mold prevalent in the entrepreneurship literature. To facilitate quick, reliable, and valid understanding of one’s EPO, we aim to create and validate a new scale measuring the EPO construct.

The Minimally Viable Entrepreneur: What They Know and Should Know Peter Lucash, Northeastern University Zuckerberg has Sandberg; Page and Brin had “adult supervision” in Schmidt. How do founderleaders develop their leadership and management skills to successfully exploit the opportunity they are chasing? Who do they talk to, what do they read? This study will explore the learning activities of nascent entrepreneurs.

1:30 - 2:30 PM Talley Student Union, Room 4280

for entrepreneurship (entrepreneur), the latter focuses on the operational efficacy of a start-up business. Peter Zinman has extensive experience with hundreds of instructors using our simulations, both as a key member of our support team and now as our manager of business development. This presentation will be both practical and inspirational.

1:30 - 2:30 PM Talley Student Union, Room 4140

Impactful Programming Makerspaces with No Engineering Students? Absolutely! Centers & Institutes SIG Presents: Makerspaces with no engineering students Ben Williams, University of Missouri - Kansas City | Sean McMahon, Elon | Mindy Walls, Andrew Heisey, Waynesburg University Makerspaces often thrive by combining technical skills with entrepreneurship skills. Many campuses, though, do not have robust engineering programs. This panel will discuss ways to create value with a makerspace even when the technical skills are hard to find on campus.

Featured Presentation

Practical Strategies for Teaching with Small Business Simulations Peter Zinman, Interpretive Simulations Simulations provide an environment for a practical encounter with business principles. During this presentation we’ll cover three of the top strategies that our best instructors use for encouraging teamwork, inspiring critical thinking about the principles of business, and for developing the rubrics for a final presentation that ensures the best learning outcomes. We have two simulations we’ll be covering during this presentation: one for business essentials (BizCafe) and the other 75

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12/27/21 4:33 PM

January 5-9, 2022 • Raleigh, nc 2022

H OST S PON S ORS

MILLER SCHOOL OF ENTREPRENEURSHIP

1:30 - 2:30 PM Talley Student Union, Room 3210

1:30 - 2:30 PM Talley Student Union, Room 4270

Innovative Programming

Translating Research for Impact

Virtual Programs with International Reach

Rural Entrepreneurship and Community Development

2022 Human-Centered Entrepreneurship & Innovation Education Programs

Rural Entrepreneurship 101

Art Sherwood, Meg Weber, Western Washington University

This session provides a 30,000-foot overview of rural entrepreneurship (RE), answering what is RE, what do we know about RE (research findings), what do we not yet know, what are best RE practices, what RE research and initiatives are currently underway, and where to find out more about RE?

Human-Centered Entrepreneurship & Innovation Education (HCEI-E) is built for the development of students and stakeholders in our universitybased entrepreneurship and innovation ecosystem programs. We blend traditional entrepreneurship 2022 education with positive psychology, appreciative peer coaching, student leadership, and cascading mentorship—a model of students playing an intentional role in developing fellow students.

EMPOWER (Dominican Republic): Remote Social Entrepreneurial Coaching Program Cassy Dorsch, Mindy Walls, Waynesburg University This session will highlight a remote entrepreneurial coaching program that connects students with necessity entrepreneurs in the developing world. A course in social entrepreneurship challenges students to use real-world problem-solving skills and their educational background to provide remote entrepreneurial coaching. Attendees will learn course details and the logistical framework.

Saturday Events

Michael Meeks, Louisiana State University

Entrepreneurial community development William Quisenberry, Servant Consultant Group This session will discuss entrepreneurial community development and positive social change research to highlight findings, themes, and trends. After doing so, the session will target how this research can be leveraged in a meaningful manner in professional practice, while also being integrated into educational, learning, coaching, and development.

#USASBE2022

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12/27/21 4:33 PM

1:30 - 2:30 PM Talley Student Union, Room 3222

Understanding the Role of Physical Space in Entrepreneurship Education

Translating Research for Impact

Luke Pittaway, Ohio University

The Role of Physical Space & Assessing Entrepreneurship Ecosystems A Mixed Methods Instrument to Assess Entrepreneurship Ecosystems Andrew Zimbroff, Jennifer Johnson Jorgensen, University of Nebraska-Lincoln

This session considers the impact of research exploring new infrastructure for entrepreneurship education. It considers the design and construction of spaces and how this can inform new space. Action research was used to explore what universities are building, why they are building it, and how they define success.

This session presents a novel mixed methods approach to assess entrepreneurship ecosystems. It will give an overview of the data collection methodology, analysis, and how findings can be applied to strengthen entrepreneurship ecosystems. This session will be interactive and include a discussion on improvement and future applications of this instrument.

Enjoy USASBE! And make your impact through better research, better teaching, and better practice.

LEARN MORE AT USASBE.ORG

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12/27/21 4:33 PM

January 5-9, 2022 • Raleigh, nc 2022

H OST S PON S ORS

MILLER SCHOOL OF ENTREPRENEURSHIP

2:45 - 3:30 PM

2022 Awards Ceremony Do not miss as we announce the winners of the 3E contest and recipients of best papers awards and the coveted Excellence in Entrepreneurship Education Awards. 2022 USASBE Excellence in Entrepreneurship Education Awards

EXCELLENCE IN CO-CURRICULAR INNOVATION AWARD FINALISTS

Eastern Washington University Georgia State University 2022Garage at Northwestern University The

Trinity University EXCELLENCE IN PEDAGOGICAL INNOVATION AWARD FINALISTS

Baylor University Borough of Manhattan Community College Southern Methodist University University of Illinois at Urbana-Champaign MODEL EMERGING PROGRAM AWARD FINALISTS

University of Alabama at Birmingham University of Texas at Arlington MODEL PROGRAM AWARD FINALISTS

Millikin University Virginia Tech

#USASBE2022

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Best Paper Awards BEST NEW SCHOLAR PAPER AWARD BEST EMPIRICAL PAPER AWARD

3:30 - 4 PM

Ice Cream Social Join us for an ice cream social featuring NC State’s delicious Howling Cow ice cream following the Award Announcements. The social will be held immediately after the Award Ceremony.

4 - 5 PM

BEST CONCEPTUAL PAPER AWARD Sponsored by: Indiana University

BEST OVERALL PAPER AWARD

3E Award FINALISTS

Transition to Downtown Marriott 5:30 - 7:30 PM Marriott - Downtown Raleigh

Gala Event

The ’80s come alive with our 2022 Gala Event!

Mark Gagnon, Penn State University Justin Wilcox, TeachingEntrepreneurship.org Briana Stenard, Mercer University Bob Milner, Sam Houston State University Jay Azriel, York College of Pennsylvania Kirk Heriot, Columbus State University Andrew Bikash, KANU Lindi Roelofse, University of Northern Iowa Federico Mammano, TeachingEntrepreneurship.org Kurt Jacobs, University of Tennessee (Knoxville) Caroline Glackin, Fayetteville State University Art Sherwood, Meg Weber, Western Washington University and Oscar Edwards, Higher Growth Strategies Craig Armstrong, University of Alabama

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January 5-9, 2022 • Raleigh, nc 2022

H OST S PON S ORS

MILLER SCHOOL OF ENTREPRENEURSHIP

Sunday, January 9 8:30 - 9:30 AM Marriott - Downtown Raleigh

Breakfast 2022 Day 3

USASBE Strategic Plan Initiatives Join Julienne Shields, Mindy Walls, Christoph Winkler, and more share the vision for USASBE, leadership opportunities, and EE&P.

Reflection Exercises 1B Reflecting on Motivations and Missions for Deep Understanding

9:45 - 10:30 AM 2022 Marriott Congressional A

If I know where I’ve been, do I know where I’m going? Using reflection to identify personal motivations and self-efficacy for entrepreneurship using Critical Life Path Analysis

Reflection Exercises 1A

Richard Tunstall, Leeds University Business School

“FailFare”

This reflection exercise introduces Critical Life Path Analysis as a tool to develop students’ critical engagement in experiential entrepreneurship education and identify their personal motivations for entrepreneurship and their entrepreneurial selfefficacy.

First Attempt In Learning: Reflecting on Failure and Entrepreneurship Geoffrey Graybeal, Georgia State University The First Attempt In Learning is failure. The FailFare activity invites students to celebrate failure by reflecting, presenting, and sharing a failure in their lives, recognizing that failure can be a routine part of the entrepreneurial and educational processes.

9:45 - 10:30 AM Marriott Ballroom

Susan Clark Muntean, University of North Carolina Asheville This reflective exercise provides instructors with the tools to engage students in a structured inquiry into their fundamental motivations for starting and/or leading an enterprise. After participating in the reflective exercise, students should be better situated to integrate their deepest purposes and passions into their entrepreneurial, managerial, and leadership goals.

#USASBE2022

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12/27/21 4:33 PM

9:45 - 10:30 AM Marriott Ballroom

10:45 - 11:30 AM Marriott Congressional A

Reflection Exercises 1C

Reflection Exercises 2A

Reflection Tools and Processes for Micro-Entrepreneurs and Founding Teams

Distractions and Savvy Goats: Entrepreneurship Is an Adventure!

Emotional Intelligence and the Alchemy of Reflection for Micro-Entrepreneurs Jennifer Madden, Linfield University | Montressa Washington, Shenandoah University

Fun and engaging group simulation that mimics real-world distractions while working on an important project that stimulates thoughtful reflection Anita Rose, Florida Gulf Coast University

Higher levels of emotional intelligence (i.e., emotional and social competencies) can have a positive impact on micro-entrepreneurs specifically and entrepreneurs in general. Practitioner-scholars use the power of reflective learning to develop a fillable pdf journal with key prompts, icons, and quotes to build the emotional intelligence of entrepreneurs.

Would you like to offer a fun and engaging group activity that includes real-world applications? This one-hour student project focuses on the art of collaboration, communication, creativity and critical thinking, emotional social skills, leadership, planning, and time management. This thoughtful transformational reflection gleans powerful lessons that improve collaboration and communication.

After action review used as reflective exercise in an entrepreneurial setting.

Climbing up the reflection mountain as a savvy goat!

Frank Marshall, Randal Schober, Point Loma Nazarene University

Rajiv Basaiawmoit, Aarhus University

Organizational learning is necessary for teams to continuously improve. One way to do this is using reflection. Although reflection is important, it is creating a process of reflection that is the key. The after action review is a proven tool that has reflection built into the process.

Experiential entrepreneurship education can sometimes be so practice oriented that the space for good quality reflections may be lost. This workshop tries to bring the emphasis on team reflections and process-embedded reflections in a gamified approach using a mountain and goat analogy. Teams will compete for scaling the reflection mountain as a savvy goat.

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January 5-9, 2022 • Raleigh, nc H OST S PON S ORS

2022

Sunday Events

MILLER SCHOOL OF ENTREPRENEURSHIP

10:45 - 11:30 AM Marriott Congressional B

Reflection Exercises 2B From Coffee to Creative Destruction: Connecting Theory to Practice 2022 Espresso at Tiffany’s: A reflection exercise on small business working capital management during COVID-19

Craig Armstrong, University of Alabama Working capital management is difficult for many small businesses. This reflection case, “Espresso at Tiffany’s,” immerses the student in the decisionmaking frames and mental models of a new coffee shop owned by partners Holly and Paul. 2022

Blogging on Schumpeter’s Creative Destructionism Janice Black, Western Carolina University Theory ideas are hard for students to learn how to put into practice. This reflective assignment helps guide students to see how they can interpret foundational theory and find applied examples in the world around them. The exercise focuses on Schumpeter’s Concept of Creative Destruction and its link to innovation.

Thank You TO OUR

VOLUNTEERS!

Dwayne O. Andreas Ag Academy (itstartswithag.com)

Jessica Deler (NC State)

Caius Pajer

Camden Dowers

Kai Bele (NC State)

Trenton Horn

Monica Smith (NC State)

Josie Bethard

Haley Huie (NC State)

Joshua Spears (ECU)

Tristyn Daughtry (ECU)

Jeffrey Jones (ECU)

Hannah Sullivan

Jami Keck

Jessica Whitlock (Outrajess Impact)

Lisa Chang (NC State)

Hadrian Pajer

Marie Shaffer

#USASBE2022

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FIFTY YEARS of ENTREPRENEURSHIP

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January 5-9, 2022 • Raleigh, nc 2022

H OST S PON S ORS

MILLER SCHOOL OF ENTREPRENEURSHIP

2022

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Entrepreneurship Profs… Wanna punch up your syllabus? You’re in luck! Try our business stories & biographies for storytelling & adventure in your classroom.

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Visual, storytelling formats for students

E-mail info@braunink.com or visit our website braunink.com/brauncollection

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January 5-9, 2022 • Raleigh, nc H OST S PON S ORS

2022

MILLER SCHOOL OF ENTREPRENEURSHIP

Thank You TO ALL OUR REVIEWERS!

2022

On behalf of USASBE nation, a hearty thank you to each and every one of our USASBE 2022 reviewers. The USASBE conference cannot happen without the many volunteers who review submissions and provide valuable feedback to each submitter. Derek Abrams Darlene Ajayi Ekaterina Albats Craig Armstrong Kendall Artz Pauline Assenza Jay Azriel Maria Ballesteros-Sola Dennis Barber III Rajiv Basaiawmoit Emily Beaumont Gary Beckman Ihsan Beezer Robin Bell Elizabeth Benefield Jill Bernaciak C. Beugre Andrew Bikash

Juliana Binhote Janice Black Erin Blocher Karina Bogatyreva James Bort Kirsten Bullock Andrew Burkemper Kristin Burton Colin Cannonier David Choi Susan Clark Muntean Sara Cochran Jeff Cohu Robert Cooney Emily Corio Jeff Cornwall Birton Cowden Kevin Cox

Steve Cramer Jackie Davis Mellani Day Donna DeCarolis Alex DeNoble John Dobson Candy Dodd Cassy Dorsch Elena Dowin Kennedy Erin Draper Nathalie Duval-Couetil Karen Eagle Jay Ebben Yvonne English Prescott Ensign Alanna Epstein Kathryn Evans

Glenn Fox Matthew Fox Mark Gagnon Craig Galbraith Bella Galperin Samantha Garcia Wilian Gatti Junior Caroline Glackin Maria Gonzalez Geoffrey Graybeal Peter Hackbert Parisa Haim Faridian Jim Hart Diana Hechavarria Andrew Heise Kirk Heriot Chihmao Hsieh Yuhan Hua

#USASBE2022

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Monika Hudson Patrick J. Murphy Kurt Jacobs Kevin James Dale Jasinski Daniel Jensen Margaret Johnsson David Jorgensen Yagbala Kapil Emilia Karpinskaia Moulare Kesse Eun-Jeong Ko Kathy Korman Frey Summer Krstevska Don “Dr. K” Kuratko Agnieszka Kurczewska Giacomo Laffranchini Younggeun Lee Margot Leger Honghua Li Yuanqing Li Hannah Lieber Eric Liguori Susan Loucks Gerry Loveless Peter Lucash Carol Lucy Tom Lumpkin II Luscri Jiejie Lyu Federico Mammano Srikant Manchiraju Jeffrey McGee Alex McKelvie Sean McMahon Michael Meeks Jeanette Miller Nancy Miller Bob Milner Max Mirho Cheryl Mitchell Erik Monsen Dekuwmini Mornah

Peter Moroz Jeffrey Muldoon Anil Nair Heidi Neck Jeremiah Nelson David Nows David Ochi Jelani Odlum Brett Orzechowski John Kalu Osiri Vijay Patel Jeremy Peters Duygu Phillips Luke Pittaway Thom Pittz Leon Prieto Dexter Purnell Audra Quinn William Quisenberry Shahid Qureshi Stephanie Raible Lukman Raimi Jeff Reid Jennifer Reis Stan Renard Fredrick Rice Colleen Robb Lindi Roelofse Edward Rogoff Bonnie Rohde Anita Rose Philip Roundy Charles Sacco Julie Samson Susana C. Santos Mark Schenkel Yasmin Schwegler Lois Shelton Walter Sherman Art Sherwood Robert Singh Matt Smilor Joy Smith

Kaylee Somerville James Spee Dennis Stauffer Briana Stenard Ethne Swartz Gloria Sweida Imran Syed James Taylor Nischal Thapa Lemaro Thompson Jacob Thomsen Greg Threlfall Conner Tomlinson Chien-Chi Tseng Richard Tunstall Louise Underdahl

Jeff Varrone Dan Vo Charlie Wall-Andrews Mindy Walls Dianne Welsh Justin Wilcox Jessa Wilcoxen Benjamin Williams Jonathan Williams Chris Willis John Wilson Christoph Winkler Andrew Zimbroff Simona Zollet

Sigma Nu Tau

The Only Academic Honor Society Dedicated to Entrepreneurship! To initiate a new chapter contact: SigmaNuTauEntHonorSociety@gmail.com Visit us at: SigmaNuTau.org

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GUIDING IMAGINATION

TO INNOVATION. $1.3M+

$425K+

in cash awarded annually in venture competitions

awarded annually in entrepreneurship scholarships

ranked entrepreneurship program among schools with fewer than 10K students

The University of St. Thomas Schulze School of Entrepreneurship is on a mission to amplify the ideas of innovators. A leader in teaching entrepreneurial ethics, the school provides students with the necessary skills to solve problems and change the world — all for the common good. ST. PAUL, MINNESOTA

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E L E C T I O N A S A Justin G. Longenecker Fellow is the highest recognition that the United States Association for Small Business and Entrepreneurship (USASBE) gives to individuals who have made an outstanding contribution to the development, furtherance, and benefit of small and medium businesses. Selection as a Fellow recognizes the achievements of those men and women whose passion and a burning desire for small business and entrepreneurship is reflected in their teaching, writing, research, training, and public service. Since 1986, 87 distinguished educators, researchers, government officials, small business advocates, and trade association leaders have been selected as USASBE Fellows.

The USASBE Justin G. Longenecker Fellows are as follows: Kathy Allen

Patricia Green

Gary Castrogiovanni

Harold Welsch

Michael Fountain

Pat Roberson-Saunders

John Hughes

Lillian Dreyer

Michael H. Morris

LeQuita Booth

Alvin Star

Alexander McKelvie

Jeffrey R. Alves

Edward Harris (dec)

James J. Chrisman

Dianne H.B. Welsh

Geralyn McClure Franklin

Norman M. Scarborough

Jerome “Jerry” Katz

Nathalie Duval-Couetil

Donald D. Myers (dec)

Don B. Bradley III

Timothy Stearns

Stanley W. Mandel

Kendall Artz

Michael Hennessy

Jeffrey R. Cornwall

Rebecca J. White

Eugene Fregetto

Mark Schenkel

Fred Kiesner

Vivian Edwards

Bill Petty

Robert H. Brockhaus, Sr.

Ethne Swartz

Charles H. Matthews

Catherine Ashmore (dec)

Gerald E. Hills

Thomas Dandridge

Joan Winn

Fred Fry

Betsy Schwammberger

Scott Kunkel

Lloyd W. Fernald, Jr.

Heidi Neck

Joyce Brockhaus

V. K. Unni

Tony Mendes

Howard Van Auken

Charles W. Hofer (dec)

Charles Davis

Erik K. Winslow (dec)

Rebecca “Becky” Gann

Kelly Shaver

Donald F. Kuratko

Alan Filley (dec)

Lynn Neeley

Bernard Browning

George S. Vozikis

G. Dale Meyer

D. Ray Bagby

Jeffrey S. Hornsby

William J. Dennis Jr.

Joan Gillman

Lois Shelton

Joseph Latona

Max S. Wortman, Jr. (dec)

Jeff Reid

Candida (Candy) Brush

William A. Ward

James Black

Sherry Hoskinson

Alex DeNoble

Eugene G. Gomolka (dec)

George Solomon

Eric Liguori

Gary Roberts

George R. Butler

K. Mark Weaver

Frank Hoy

Pat H. Dickson

Judith Stack

Justin Longenecker (dec)

Eugene Bonk (dec)

William Flewellen Dorothy Perrin Moore Ted Zoller

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Christoph Winkler, PhD

Iona College Director of the Doctoral Consortium

Aakash Sapru

Iowa State University

William Chongyang Zhou

Lucy McGowan

University of Missouri

Yolanda Christophe

Morgan State University

University of Massachusetts Lowell

Yasmin Schwegler

Ashley Roccapriore The University of Tennessee, Knoxville

Arobindu Dash Leuphana

University of Lausanne

Grace Akullo

Comillas Pontifical University/Strathclyde University

University of Lüneburg

Adarsh Kalia

Ali Mchiri

New Mexico State University

Joyce Komakech Nabisaalu

Entrepreneurship Development Institute of India

Oklahoma State University

Chris Willis

Bhavana Kotla

Old Dominion University

Purdue University

Cheryl Mitchell

Jiejie Lyu

Howard Haines

University of Auckland

Virginia Polytechnic Institute

Andrea Lane

Jennifer Keysor

Grenoble School of Management (U.S. Cohort at California State University, Northridge)

Linh Duong

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Shu Deng

University of Texas at Dallas

Univeristy of Toronto

Åbo Akademi University

Jorge Arteaga-Fonseca

Newcastle University

Meg Weber

Western Washington University

12/27/21 4:33 PM

Notes

CSUN’s David Nazarian College of Business and Economics is dedicated to educating a diverse student population to achieve career success and be a force for a better future.

(818) 677-2455

CSUN.EDU/NAZARIAN 91

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U N I T E D S TAT E S A S S O C I AT I O N for S M A L L B U S I N E S S and ENTREPRENEURSHIP®

Ph: 202-381-9330 · www.usasbe.org

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