2013 2014 media brochure

Page 1

2013–2014


Summer Semester 2013 June 3 July 8

Fall Semester 2013

August 12 -Orientation issue August 19 - Back to School August 26 September 2 - Labor Day September 9 September 16 September 23 Contract September 30 October 7 Deadline is the October 14 Tuesday prior to October 21 October 28 publication November 4 November 11 November 18 November 25

Fall Semester Special Editions

November 25- Tapestry graduation magazine

Spring Semester 2014

January 13 - First edition January 20 January 27 February 3 February 10 February 17 February 24 March 3 March 10 - Spring Break (No Publication) March 17 - Resume Publication March 24 March 31 April 7 April 14 April 21 April 28

Spring Semester Special Edition

April 21- Tapestry graduation magazine

Summer Semester 2014 June 2 July 7



The Vanguard is the official student newspaper of the University of South Alabama, serving the University’s student, staff, faculty and campus community since 1965. It is published and distributed on Mondays during the regular academic year. One of the largest circulation weeklies in southern Alabama, The Vanguard is a student-produced newspaper, designed to provide a learning environment as well as to inform the public of campus news and issues.

Our Readership

Deadlines

readers reflect a diversity of lifestyles, interests and buying power. Students come to the University of South Alabama from more than 40 States and 60 countries, but they all have one thing in common — they do their buying in the Mobile Area. More than 15,500 students attend USA. The average student age is 25. 75 percent are age 21 and older. USA has roughly 6,000 faculty and staff who read The Vanguard. More than 4,000 new students arrive on campus each fall.

Ad space must be reserved by noon on Tuesday prior to the following Monday’s publication. Artwork or ad copy must be received within 24 hours after the Tuesday reservation deadline.

About Circulation

usavanguard@gmail.com

Weekly circulation is 8,000. Using the industry standard of 2.3 readers per copy, that translates to more than 18,000 readers weekly. The Vanguard is the only newspaper distributed in all classroom buildings and dormitories.

Special Services Let us help you design your advertisement. We offer thousands of clip art images and borders from which to choose. We can also incorporate your graphics. We will provide photographic services for a nominal fee.

Credit New accounts are required to pay in advance until credit is established. Accounts more than 60 days overdue will not be allowed to advertise further until the debt is paid in full.

Campus Location Faculty Court South, Room 20.

Mailing Address The Vanguard University of South Alabama P.O. Drawer U-1057 Mobile, AL 36688-0100

E-mail Phones Advertising — (251) 460-6898 General Office — (251) 460-6442 Fax — (251) 414-8293 Accounting (251) 461-1701

Color

Color costs are based on $200 per page and are additional. Color space is limited and is on a first-come-first-serve basis.

Adjustments The Vanguard’s liability will not exceed the charge for space occupied by the error. The Vanguard is not responsible for typographical errors that do not decrease the value of the ad. Credit will be applied for first insertion only when the advertising manager has been notified within five days of publication.


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