Studying at USC Annenberg
The USC Annenberg School for Communication and Journalism’s academic rigor, experiential learning opportunities, unparalleled network and stateof-the-art facilities allow students to develop intellectual, professional and ethical depth as they engage with our expert faculty. As an epicenter for critical conversations among scholars, industry leaders and cultural icons, USC Annenberg prepares students to advance in the fields of communication, journalism and public relations.
Communication (BA)
Students gain a theoretical framework for how messages — from the interpersonal to mass media — are informed, created, distributed and consumed. As students explore social, cultural, rhetorical and organizational communication processes, they will study, participate in, and critique ever-evolving power structures in education, politics, management, technology, entertainment, government, and nongovernmental institutions.
Public Relations and Advertising (BA)
From developing brand messages to establishing a content strategy to implementing social media campaigns, students learn how to advocate on behalf of a person, brand or organization. With our stories and messages carrying greater influence than ever before, we not only have the capability, but the imperative, to make our voices heard. Students will learn how to craft comprehensive public relations campaigns grounded in innovative multiplatform content and audience insight mining.
Journalism (BA)
Students will develop the leading-edge multimedia reporting skills — and the foundational journalistic values and ethical standards — that will prepare them to tell stories with impact. Students will learn to embrace technology, assess it critically and use it in the service of powerful and effective journalism as they report, write and produce news stories across platforms. Our innovative curriculum allows students to acquire fundamental knowledge in critical areas such as media literacy, civic engagement, coding for storytelling, and law and ethics for the digital age.
What makes USC Annenberg distinct
Positioned at the heart of one of the world’s leading private research universities, USC Annenberg is committed to working with students to set their unique goals for life-long success and to chart the best routes forward to achieving them.
Academic rigor
► Small class sizes with faculty who are leading experts, top researchers, and award-winning practitioners
► One-on-one academic advising and career counseling sessions
► Communication, journalism, and public relations and advertising majors under one roof with core curricula that teach across media platforms
Los Angeles
► One of the great media capitals of the world
► Industry connections across media, entertainment, communication, fashion, technology, and sports industries
► Unparalleled access to internship opportunities
Vibrant campus life
► Clubs and organizations that range across academic, cultural and professional interests
► Regular speaker series that connect top scholars, innovators, industry leaders and cultural icons to students from all majors
USC Annenberg students are
► Minors in areas such as sports media, podcasting, and culture, media and entertainment
► Research opportunities and state-of-the-art facilities
► Study abroad programs that provide diverse perspectives and practical insights as well as academic credit
► A learning laboratory for crosscultural communication and service learning
► Amazing range of cultural, social, and outdoor activities from the beach to the mountains
► Award-winning student-run media
► Career fairs and alumni mentorship programs
• Involved, innovative and ambitious
• Curious, resourceful and entrepreneurial • Academically motivated • Globally minded and invested in advancing cross-cultural understanding • Passionate about the future of the fields of communication, journalism and public relations
• Dedicated to engaging with and serving their communities