A brand is a promise between a product and it's user. It defends it's orientation and identification against all attackers. To do this the brand needs a manifesto to control it's position and integrity. This manifesto is radical, passionate and ambitious, but if you can feel the vibrations then it will be peaceful, satisfying and motivating. USED is about goals, ideals, dreams and love. The only way to move things is to want to move things. If you don't care, don't complain, just get off the bus! The job of art is to destroy ugliness - let's start with roads and cars and move on to tv and depression! Join us in the Jungle! More info: http://www.used-HQ.com