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The Oracle MONDAY, JUNE 15, 2015 I VOL. 52 NO. 126

Inside this Issue

University campaign passes $860 million mark on its way to $1 billion goal.

Behind the scenes of Tampa City Ballet’s production at USF. Page 4

Montage

S PORTS Four-star offensive tackle cleared to play in 2015. BACK

classifieds..............................................7 Crossword.........................................7 sports............................................................8

UNIVERSITY OF SOUTH FLORIDA

Unstoppable: the art and science of fundraising n

LI F E STYLE

www.usforacle.com

The Index

News.................................................................1 Lifestyle......................................................4 Opinion.......................................................6

By Grace Hoyte N E W S

E D I T O R

USF is well on its way to having raised $1 billion for its eight-year-long Unstoppable campaign. To put that in perspective, if one were to spend $1 million every day for two years, he would still not have spent $1 billion. To date, the USF Foundation has raised over $860 million for the campaign, and Foundation CEO Joel Momberg said there is an art and science to this kind of fundraising. The science: “In our case, we have a central staff that handles the donor base, the computer system, (and) the prospect management — in other words, who the potential donors are,” Momberg said. “You categorize those by a lot of different factors you put into the computer to see their amount of wealth, their habits, their propensity to give, and so on.” The art side is actually reaching out to potential donors. Momberg said each college has a certain number of “development officers,” individuals who reach out to donors.

“That officer will put them in their portfolio, and they’ll call on those particular donors and take them out to lunch, take them on tours, introduce them to students, introduce them to the deans, take them to football games,” he said. “There are a number of different ways you would court a donor to tell them about the university.” According to Momberg, one of the best places to attract donors is through the university’s athletics department. Naturally, this method is most effective when a school’s teams are doing well. “Usually, athletics are the first place (some donors will) donate to a university. They come in, see a football game, buy tickets … and they might participate in a couple events,” Momberg said. “Then they get more involved in the university and they learn about what’s going on.” But fundraising isn’t just a matter of courting donors and then dropping them after the first gift. “Chances are, donors who give once will give repeatedly throughout their lifetime,” he said. “So there’s a big stewardship piece to fundraising.” In other words, the development officers continue to maintain a relationship with the donor in order to foster the possibility of further donations. What’s more, the continued relationship is not

The USF Foundation’s Unstoppable campaign has surpassed the $860 million mark for its $1 billion goal, led by Foundation CEO Joel Momberg. In the 2013-2014 fiscal year, the Foundation raised over $113 million. INFOGRAPHIC VIA USF FOUNDATION just beneficial for the university. USF hosts scholarship dinners and lunches where those

who have donated are able to see how their gift has been

n See CAMPAIGN on PAGE 3

Downtown medical school timeline in hot water By Grace Hoyte N E W S

E D I T O R

What had begun to look like a slam dunk for USF could be in trouble in the middle of the special session of the Florida Legislature, according to the Tampa Bay Times. Funding for the medical school the university hopes to build in downtown Tampa,

with the help of Lighting owner Jeff Vinik, could be at a standstill as state senators debate how to raise the funds. Some, including the Florida House of Representatives, have advocated for borrowing on the bond market. Gov. Rick Scott and the Florida Senate disagree, citing the negative impact borrowing would have on the state debt level.

According to Senate Minority Leader Arthenia Joyner, D-Tampa, it is unlikely that the state will give as much money to the university as the borrowing would provide. The Times reported the cost of the downtown medical campus will be between $150 million and $163 million. The buildings will be constructed on land donated by Vinik as

part of his $1 billion plan to reinvigorate Tampa’s downtown. USF is seeking $17 million for the Morsani College of Medicine and $15.75 million for the USF Health Heart Institute from state funding. However, according to the Times, the sum may be too high because the university

n See TIMELINE on PAGE 3


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