April 2015
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The Main Dish FARMLAND WINS PR WEEK’S ARTS,
ENTERTAINMENT & MEDIA CAMPAIGN OF THE YEAR
FOLLOW: _PETUNIA_THE_PIG NATIONAL AGRICULTURE DAY Denis Arey Kristin Fletcher: “Keep up the good work helping Ranchers & Farmers head in a new direction! Happy Ag Day”
Photo Caption: From left to right: Ralph Harris, emcee; Marcus Peterzell, EVP, Ketchum Sports & Entertainment; Maxine Enciso, VP/ Account Director, Ketchum; Randy Krotz, CEO, USFRA; Doug Simon, DS Simon Productions
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97% OF ALL US FARMS ARE FAMILY OWNED
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“Lights, Camera, Farmland! The FARMLAND documentary, produced by award winning director James Moll, took top billing in the PR Week Awards’ Arts, Entertainment & Media Campaign of the Year category. The national film release was supported and led by the U.S. Farmers and Ranchers Alliance® (USFRA®). The FARMLAND campaign received the honor in New York on March 19th. According to the PR Week entry, the annual PR Week Awards recognizes creative excellence in public relations programming and are viewed by the public relations industry as one of the highest honors. The campaign beat out several competitors including Chipotle’s Farmed and Dangerous campaign. “USFRA is proud to be recognized by PR Week,” said USFRA CEO Randy Krotz. “We couldn’t have achieved what we have without the vision of Director James Moll and his team, the support of numerous individuals including present and
former staff, USFRA’s board members who immediately embraced the opportunity and many, many others. USFRA is committed to taking the message of farmers and ranchers to unexpected places, as we did with FARMLAND, and we will strive to look for innovative and unique ideas that will continue to foster consumer dialogue around food in America.” “I also want to express a special thank you to those who have hosted a FARMLAND screening in their local community or attended a screening event,” continued Krotz, “and extend a personal invitation for those who have yet to see the film, to do so. It is imperative to get the film in front of consumers who have questions about how we produce our food, and we call on the entire agricultural community to help us do this.” “Brilliantly done, added a Judge in an article from PR Week. “This asset will live on for a long, long time.”