Thursday, April 10, 2014 ■ Vol. 44 Issue 29
THE
Off The Record Pg. 4
KEEPING YOU IN TUNE WITH EVANSVILLE
SHIELD www.usishield.com
USI sports ‘sophisticated’ new look By JAMES VAUGHN News Editor “Sophisticated” describes USI’s new logo. The university unveiled its new look Wednesday morning after a long selection process. Faculty, staff, students and athletes took to a catwalk in Carter Hall to model the look, which has 87 variations. A crowd lined the second floor of University Center West, down the stairs and outside just before 10 a.m. Hundreds pushed their way into Carter Hall to catch a first glimpse of the look. The first 500 received “swag bags,” which came equipped with a t-shirt, a pen, a to-do list pad and a tiny basketball, which featured the new monogram, among other things. “When we started our strategic plan, someone told us we needed to get some swagger,” President Linda Bennett said to the crowd. “Well we’ve gotten some swagger.” Freshman nursing major Jenna Spiller liked the new logo. “I think it puts us on the same level as some of the bigger universities,” she said. “I like the torch a lot. I think that it’s going to definitely stand us out from the crowd. I think that now that we’ve got our very own logo, it’ll stick.” With the new look comes a new slogan. “Knowledge is Life” will replace “Get the Edge”, which is just a year old. “It means a lot,” said Kindra Strupp, assistant vice president for marketing and communications. “It’s the DNA of what USI
is – we give knowledge and we get knowledge.” “Get the Edge” was designed with the old look in mind, she said. The new logo borrows from the university’s history, but adds a contemporary, forward-looking flair. “It was important in 1985 that we talk about where we are in Indiana,” Strupp said, referring to the old logo, which highlighted Evansville’s proximity to the rest of the state. “But we’ve expanded beyond that now – we have students living all over the world.” The new monogram features a “U”, an “S” and an “I” – the “I” doubles as a torch and the flame doubles as an eagle’s wing. “We hope people will want to put it on their cars,” Strupp said. “There will still be some variation in the short term, but hopefully, in the long run, it will become more uniform.” Rickabaugh Graphics, based in Gahanna, Ohio, designed for The Ohio State University, Marquette University, Western Kentucky University, the NFL, the NBA, Mike Tyson, Toyota and now USI. “Our brand fuels the future,” Strupp said. “Just like a farmer brands his cattle so that he knows which cows are his, the experience that you have at USI is our brand on you.” USI and Rickabaugh looked at more than just the logo – a new athletic mark and a sanctioned eagle were also created. The university developed focus groups that included alumni, coaches, students and faculty. All of the data gathered from
Photo by BLAKE STAYROOK/The Shield
Student athletes sport new athletic logo at the Logo Reveal Fashion Show in Carter Hall.
those groups was provided to Rickabaugh and his staff, who presented the results to a selection team and chose a brand family using the group’s input. “The Board of Trustees was the final stamp,” Strupp said. The trustees got a peek at a couple of the potential brands January 8, in Indianapolis, including the one that was chosen. The university now has a brand standards manual, which requires any organization that wants to use the brand get permission from the university. Bennett made her Twitter debut during the event, too, snapping her first selfie. Visit usi.edu/brand for more information about the brand and follow Bennett on Twitter @ USIprez. See more at #USILook.
Students show support By BOBBY SHIPMAN Staff writer A family friend raped Andrew Gregory at the age of 4. Scared to tell his parents, this continued until he was 7. “I was told by my rapist that if I ever told my parents he would kill me,” he said. Gregory and another victim of domestic violence told their stories to a crowd of over 500 people Tuesday evening in Mitchell Auditorium for “Walk a Mile in Her Shoes,” which raises awareness for sexual assault and rape.
He suppressed his memories of those three years, but still struggled to cope with the aftermath by pushing away anyone who tried to get close to him and losing focus at school, he said. “My behaviors were very bad, and I acted out toward others,” he said. “I had no respect for authority, I had no friends.” Gregory’s parents sent him to a boarding school featured in the documentary “Kidnapped For Christ,” where he suffered physical abuse and his condition worsened. Living with his grandparents
Photo by SHANNON HALL/The Shield
Nick Burch from Sign-A-Rama heats up the vinyl from the previous logo to swap it out with the new logo early Wednesday morning. The hair dryer-like tool heats up to 1,100 degrees Fahrenheit .
in her shoes
afterwards he found a lot of support and eventually graduated high school after being expelled twice. “I thought my condition would go away as I got older but it got worse,” he said. “I became depressed, I blamed myself for everything that happened to me. I cut myself, drank excessively. I set myself up for failure because I saw myself as unworthy of being happy.” Fortunately Gregory formed one lasting bond with his now wife of five years, he said.
The annual event, hosted by the Albion Fellow Bacon center, invites men to strap on highheeled shoes and march silently throughout USI’s campus. Albion is a non-profit agency, which serves victims of domestic and sexual violence. Many men, mostly fraternity brothers, sported silver, gold, red, pink and black heels, and wore T-shirts that read “Put yourself in her shoes,” to show support. Freshman Kyle Lasmake of Sigma Pi came out with his brothers for the cause.
“It just helps us realize what some people go through,” Lasmake said. He stepped cautiously as he click-clacked in bright red pumps across the rough pavement. Lasmake said he couldn’t imagine walking in heels all day. “It sucks. I just started. This is horrible,” he said. “All I know is (these shoes) are pretty red, and they hurt my feet.” Mayor Lloyd Winnecke and Chief of Police Billy Bolin turned out in bright red heels as well. SHOES on Pg. 3
Smash Mouth to bring back rock ‘n roll
The Shield is a designated public forum.
By BOBBY SHIPMAN Staff writer
The Shield interviews Smash Mouth.
As a young boy, I remember dancing up and down the aged asphalt of my driveway after school. I would skip, twirl and bang my head, often staining my Catholic school khaki’s with dirt as I stumbled over. I would belt out, “Hey now, you’re an all-star, get your game on, get paid.” I could never seem to get the lyrics to “All-Star” by Smash Mouth quite right. This pastime skimmed my noggin as I prepared my questions for Steve Harwell, Smash Mouth’s front man.
Smash Mouth has come full circle. “We are actually kind of going back to the original, first stuff,” Harwell said. “It’s come to where it’s like we’re getting requests for stuff I haven’t played in 10 years so its like, ‘OK, it’s time to rehearse.’” The band is talking about touring off one record and just playing like when it first got signed, he said. “All you have is 12 songs, so you played those songs,” he said. “It’s kind of making the full circle. We just talked about it two nights ago.”
The student publication of the University of Southern Indiana
Harwell was having a vodka cranberry in celebration of Saint Patrick’s Day while he reminisced over two decades of Smash Mouth’s success. “First of all, we made it through our 20s and our 30s,” he said. “There’s a lot of regrets along the way of just not giving or not caring.” Smash Mouth’s shows and performances have evolved over the years, he said. “We take (shows) so much more serious now. We have gotten older and smarter, you know, and less cocaine and less everything else,” he said. “I pride myself on great shows - even if it’s a free show, it’s a great show. SMASHMOUTH on Pg. 3
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