USM Brand Manual

Transforming Higher Education for a Sustainable Tomorrow.

Brand Identity Guidelines

USM Brand Manual Š2009

01

Contents Introduction

4.0 Typography

7.0 Ceremonial

1.0 The Identity

4.1 Typeface Overview

1.1 1.2 1.3 1.4 1.5

1.6

1.7

1.8

1.9

5.0 Stationery

7.1 Degree Certifications - Option 1 7.2 Degree Certifications - Option 2 7.3 Gonfalons

The Crest The Logotype The Brand Signature Ceremonial Seal Construction Grid The Brand Signature - Horizontal Construction Grid The Brand Signature - Vertical Clear Space The Brand Signature - Horizontal Clear Space The Brand Signature - Vertical Unacceptable Usage

2.0 Colour 2.1 2.2

2.3

2.4

2.5 2.6

2.7 2.8 2.9

Colour Reproduction of USM Crest Brand Signature in Full Colour 4 Colour Reproduction Brand Signature in Monochrome Single Colour Reproduction Brand Signature in Single Colour Solid Single Colour Reproduction Brand Signature in Special Finishes Brand Signature on Tinted or Coloured Backgrounds The USM Colours Colours Rationale Schools

3.0 Secondary Graphics

5.1 5.2 5.3 5.4 5.5 5.6 5.7 5.8 5.9 5.10 5.11 5.12

Namecard - University Namecard - Schools Letterhead - University Letterhead - Schools Letterhead (Canselori) - University Memorandum - University Facsimile - University Compliments Slip - University DL Envelopes - University A4 Envelopes - University Staff & Student Passes Folder

6.0 Applications 6.1 6.2 6.3 6.4 6.5 6.6 6.7 6.8 6.9 6.10 6.11 6.12 6.13 6.14

8.0 Merchandise 8.1 8.2 8.3 8.4 8.5 8.6 8.7 8.8

Caps Polo Shirts Namecard Holder Pens - Option 1 Pens - Option 2 Lanyard Mousepad Decals

9.0 Glossary 9.1 Glossary of Terms

Brochure Covers (‘DL’ Series) - University Brochure Covers (‘DL’ Series) - Schools Brochure Covers (‘A’ Series) - University Brochure Covers (‘A’ Series) - Schools Advertising Grid - Portrait Advertising Grid - Landscape Banners (Portrait) - University Banners (Portrait) - Schools Banners (Landscape) - University Banners (Landscape) - Schools Webpage Template - University Webpage Template - Schools Powerpoint Template - University Powerpoint Template - Schools

3.1 Rationale 3.2 Creation 3.3 Colours

USM Brand Manual ©2009

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Introduction The Universiti Sains Malaysia’s (USM) brand manual is designed as an easy-to-follow guide that communicates our brand identity and helps you use critical components of this manual effectively and correctly. The various elements of the identity system are illustrated, and their specific usage is described to be relevant to a wide range of communication applications.

The effectiveness or success of the brand identity, however, depends entirely on its consistent implementation. It is critical for us at USM to adhere to these guidelines to ensure that the brand continues to convey its message of being a world class university, to all its audiences.

At the same time, there is a scope for flexibility in certain cases. When there is need for deviation, we strongly recommend that the variation is cleared in advance with the Vice Chancellor’s office, or the designated brand representative.

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The Identity In this section we are going to introduce you to the various components of the USM identity.

This is what we call Primary Identity Elements - the basic ingredients that you will use whenever you need to visually communicate USM to your audience.

1.0

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1.1

The Identity The Crest The crest of USM, featuring the crescent and the moon, the two tigers, the shield and the motto, reflects the Malaysian identity from which the University draws its inspiration and support. The role of the University as a national institution is reflected in the other symbols in the crest.

The crescent symbolises the authority of Islam, the official religion. The fourteen pointed star signifies the unity of the thirteen states and the Malaysian government.

The two tigers, the national symbols of Malaysia, embody the qualities of strength. The two golden palm fronds signify economic prosperity.

The shield, a universal reflection of protection , held by the tigers, is a traditional instrument of the indigenous people of Malaysia. Purple, signifying high rank, is the official colour of the University.

The open book in the shield represents knowledge associated with the University. The two keris, signifying the authority and power of royalty, are the traditional arms of the Malays. The hibiscus on the shield is the national flower.

Overall, the crest is underpinned by the motto ‘KAMI MEMIMPIN’ (WE LEAD) that reflects the role of the university in the fields of knowledge, teaching, research and community service.

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1.2

The Identity The Logotype The letter S in white is placed between the letters U and M in purple

The official USM logotype is designed in the form of a string of three letters signifying the cohesiveness of USM as an organisation. The letter S is in white and is flanked by the letters U and M on either side in purple, the official colour of the University.

The use of the letter S in white symbolises the state of wellbeing (Sejahtera) prevailing within the campus as well as soundness of thought and the keenness of its citizenry.

The letter S, also signifies the Sciences (Sains) and Arts (Sastera), in the form of a symmetrical S, symbolising a sense of balance and harmony in the quest for knowledge.

The letter S with an opening at the top and the bottom represents our “out-of-the-box” trait, in line with the innovative aspirations of USM as stated in our mission statement.

The letter S, which is connected to the letters U and M, signifies the close ties between the University and the masses, unified by knowledge and widely disseminated.

The Colour Orange

The colour orange is taken from the colour of the tiger in the official USM crest to signify the dynamic and active nature of USM as a knowledge enterprise at both national and international levels.

The Triangle in Orange

The triangle in orange symbolises the stability of USM, which has its basis in three core values - excellence, well-being and cordiality (Unggul, Sejahtera, Mesra). The placing of the triangle on the base of the letter S signifies the importance of these three core values in support of the USM motto ‘We Lead’.

The Four Vertical Bars in Orange

The four vertical bars in orange signify the four guiding principles of USM which function as the main pillars in the overall development of the University.

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1.3

The Identity The Brand Signature

Horizontal Version

The USM Brand Signature is the very heart of the USM brand identity and as such must always appear in exactly the same manner wherever it is seen.

The Brand Signature is a combination of the Crest, the Logotype and the Descriptor. These are locked together as a single entity.

The Brand Signature can appear in two formats horizontal and vertical - to maximise its visual impact dependent on the space available.

The Crest

The Logotype

The Crest

The Logotype

The Descriptor

Vertical Version

The Descriptor

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1.4 40mm

The Identity Ceremonial Seal As the name suggests, the Ceremonial Seal is reserved to mark our special ceremonial occasions such as awarding certificates and honourable recognition and acknowledgement to specialists in various fields. We recommend its usage is limited to restricted range of official insignia, documents, papers and medallions.

The Seal comprises a special version of the USM crest within a circle with the words ‘Universiti Sains Malaysia’ written around it in a circular form - the only occasion on which this format is to be used.

Ceremonial Seal Shown Actual Size

Please contact the Vice Chancellor’s office for acceptable usage of the Ceremonial Seal.

Ceremonial Seal Shown Actual Size

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1.5

The Identity Construction Grid The Brand Signature - Horizontal

X

This grid is provided as a measurement and proportional relationship reference for manual reproduction purposes where photo-reproduction is not possible.

X

It helps describe and maintain the proportion of the elements in situations such as painted applications and signage.

X 0.25X

The USM Signature is designed with precision and sensitive proportions. It is essential that the proportions shown are exactly adhered to so that the Brand Signature does not become visually distorted.

X 0.25X X

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1.6

The Identity Construction Grid The Brand Signature - Vertical This grid is provided as a measurement and proportional relationship reference for manual reproduction purposes where photo-reproduction is not possible.

X

It helps describe and maintain the proportion of the elements in situations such as painted applications and signage.

The USM Signature is designed with precision and sensitive proportions. It is essential that the proportions shown are exactly adhered to so that the Brand Signature does not become visually distorted.

X

3.5X 0.5X 0.5X

0.9X

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1.7

The Identity Clear Space The Brand Signature - Horizontal To ensure that the Brand Signature is clearly visible and easily distinguishable, an area of clear space is required all around the Signature to keep it free from any other visual distraction or interference, i.e. other graphic elements.

X

X

In the Horizontal Signature, the clear space would be equal to the cap height of the word ‘Universiti’ (one unit ‘x’).

NB This clear space is specific to the Horizontal Signature.

An equal distance of unit ‘x’ is maintained all around the Signature.

X

X

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1.8

The Identity Clear Space The Brand Signature - Vertical To ensure that the Brand Signature is clearly visible and easily distinguishable, an area of clear space is required all around the Signature to keep it free from any other visual distraction or interference, i.e. other graphic elements.

X

In the Vertical Signature, the clear space would be equal to the cap height of the word ‘Universiti’ (one unit ‘x’).

NB This clear space is specific to the Vertical Signature.

An equal distance of unit ‘x’ is maintained all around the Signature.

X

X

X

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1.9

The Identity Unacceptable Usage The elements that make up the Brand Signature should always be presented in the right positioning and proportions. It is strongly recommended that digital reproduction be used so as not to distort the propositions and positioning of the Crest, the Logotype and the Descriptor. No additional divisions, borders, unofficial type or graphic elements should be added to the Brand Signature.

DO NOT distort the signature

DO NOT rotate or tilt the signature at an angle

DO NOT interchange the colours of the signature

The examples on the left illustrate unacceptable usage of the Brand Signature.

University Sains Malaysia

DO NOT create outlines for the signature

DO NOT crop the logo

DO NOT regenerate a new logotype for the identity

DO NOT rearrange the elements of the signature

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam.

Ssed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl . m iriure dolor in.

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum

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DO NOT use the crest as a single application

DO NOT place the signature into busy background

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Colour Colours form a significant and important part of USM’s brand identity. Correct usage, apart from helping maintain the brand’s image from a colour perspective, allows us to clearly distinguish the University from others, both in Malaysia and internationally.

2.0

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2.1

Colour Colour Reproduction of USM Crest

1

The USM Crest is reproduced using the colour breakdown as specified below.

6

It is essential that reproducing the Crest follows these specifications in order to maintain consistency in its appearance across all the various media.

3 1 4 1 2 4 2 5 3 2 8 1 4 1

2

1

2

3

Pantone 7404C CMYK Values 2% Cyan 9% Magenta 80% Yellow 1% Black

Pantone 143C CMYK Values 0% Cyan 41% Magenta 100% Yellow 0% Black

Pantone 144C CMYK Values 0% Cyan 58% Magenta 100% Yellow 0% Black

4

5

6

Pantone 485C CMYK Values 0% Cyan 100% Magenta 97% Yellow 0% Black

Pantone 7516C CMYK Values 24% Cyan 76% Magenta 100% Yellow 15% Black

Pantone 362C CMYK Values 79% Cyan 0% Magenta 100% Yellow 0% Black

7

8

Pantone 2617C CMYK Values 87% Cyan 100% Magenta 24% Yellow 12% Black

Black CMYK Values 50% Cyan 50% Magenta 0% Yellow 100% Black

8

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2.2

Colour Brand Signature in Full Colour 4 Colour Reproduction

Horizontal Version

The Brand Signature should ideally be reproduced in a 4 colour version.

It is preferable that the Brand Signature should appear in colour on a white background wherever possible but, in some instances, it may be necessary for other versions to be used.

4C (Please refer 2.1)

USM Orange

USM Purple

Vertical Version

USM PURPLE

4C Black (Please refer 2.1)

USM Orange

USM Purple

USM ORANGE

Pantone DS 175-1C

Pantone DS 36-1C

CMYK Values 80% Cyan 100% Magenta 0% Yellow 30% Black

CMYK Values 0% Cyan 65% Magenta 100% Yellow 0% Black

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2.3

Colour Brand Signature in Monochrome Single Colour Reproduction

Horizontal Version

There will be circumstances, in particular when printing in newspapers and other publications, where the Brand Signature needs to be presented in either Monochrome (shades of grey) or in a single solid colour.

In these circumstances it would be possible to use either black or USM purple as the single colour (not orange).

Brand Signature in USM Purple

Brand Signature in Black

The printing system used, and the final printed size of the Brand Signature, will determine which is the most appropriate.

Vertical Version

Brand Signature in USM Purple

Brand Signature in Black

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2.4

Colour Brand Signature in Single Colour Solid Single Colour Reproduction

Horizontal Version

Where printing cannot accept Monochrome colouring it is necessary to use a solid single colour. Here again the options are either black and white or purple and white.

This ensures a consistent and accurate reproduction of the Brand Signature and highlights the design elements involved.

Brand Signature in USM Purple

Brand Signature in Black

Vertical Version

Brand Signature in USM Purple

Brand Signature in Black

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2.5

Colour Brand Signature in Special Finishes

Horizontal Version

In some specific cases the Brand Signature may require a special finish.

The Brand Signature can in these circumstances, to preserve the majestic look of USM, be printed in Gold or Hot-Stamped Gold.

When the USM Brand Signature needs to be discreet and subtle, it can appear as an embossed or debossed graphic.

Brand Signature in Gold

Brand Signature Embossed

No other metallic colours or finishes should be used at any time unless approval is given by the Vice Chancellor’s office, or the designated brand representative.

Vertical Version

Brand Signature in Gold

Brand Signature Embossed

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2.6

Colour Brand Signature on Tinted or Coloured Backgrounds

On Gradated Backgrounds

Ideally, the Brand Signature should be presented on a white background to ensure the Signature is visible with maximum clarity.

100% - 70% Tint

60% - 50% Tint

40% - 0% Tint

On Coloured Backgrounds

However, where it is not possible for the Signature to appear on white background, the Single Colour version should be used. Depending upon the tone of the background, the Signature has to be varied in relation to it. Against darker colours, the Signature will be in reverse white. Against lighter coloured backgrounds, it will print positive.

Please ensure that the background is of similar tonal value, i.e. all tones are either light, where the single coloured version of the Signature is used, or dark, where the Signature is reversed out.

Avoid busy / high contrast backgrounds, i.e. light areas and dark areas (see Unacceptable Usage 1.9).

On Dark Coloured Backgrounds The Signature is reversed out

On Medium Coloured Backgrounds The Signature is reversed out

On Light Coloured Backgrounds The Single Colour version is used

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2.7

Colour The USM Colours The new USM Brand Identity has been designed to capitalise on the strong colours in our Brand Signature.

We have devised a clear visual grouping by Schools that will both give them their individual identities and relate them to USM. This new colour scheme also supports a more effective differentiation in all our communications materials, adding vibrancy, dynamism, synergy and depth to the USM brand.

USM PURPLE

RED

GREEN

USM ORANGE

MAGENTA

CYAN

YELLOW

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2.8

Colours Rationale

UNIVERSITY USM PURPLE

80% Cyan 100% Magenta 0% Yellow 30% Black

Colour

The USM University Colours USM Purple Signfying high rank, this is the official colour of USM. USM Orange The colour orange is taken from the colour of the tiger in the official USM crest to signify the dynamic and active nature of USM as a knowledge enterprise at both national and international levels.

USM ORANGE

0% Cyan 65% Magenta 100% Yellow 0% Black

The USM School Colours

HYBRID

ENGINEERING

ARTS

SCIENCES

HEALTH

Red - HEALTH Red symbolizes the innovative and exploratory horizons we continue to chase in our efforts to deliver valued scientific research and applications.

Green - SCIENCES Green symbolizes the sustainability of the environment and the promise of youth. It is the balancing of the demands of humanity with the sensitivities of the planet.

Magenta - ARTS Magenta represents the passion, strength and energy of the creative individuals at USM. They are the heartbeat of society with a strong desire and determination to succeed.

RED

15% Cyan 100% Magenta 90% Yellow 10% Black

GREEN

50% Cyan 0% Magenta 100% Yellow 0% Black

MAGENTA

0% Cyan 100% Magenta 0% Yellow 0% Black

CYAN

100% Cyan 0% Magenta 0% Yellow 0 % Black

YELLOW

0% Cyan 35% Magenta 100% Yellow 0% Black

Cyan - ENGINEERING Cyan stands for the precision of the experts at USM Engineering. It is most often associated with the highest level of professionalism, intelligence and confidence.

Yellow - HYBRID Yellow reflects the melding of Schools, the expanding, innovative approach to holistic education that will become an ever more important part of USM.

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2.9 HEALTH

Pusat Pengajian Sains Kesihatan

Pusat Pengajian Sains Pergigian

Pusat Pengajian Sains Perubatan

School of Health Sciences

School of Dentistry

School of Medical Sciences

Colour Schools We have placed our Schools into five over-riding Groups: Health / Sciences / Arts / Engineering and Hybrid.

SCIENCES

Applied Science

Pure Science

ARTS

Applied Arts

Pure Arts

ENGINEERING

HYBRID

Pusat Pengajian Sains Farmasi

Pusat Pengajian Sains Komputer

School of Pharmaceutical Science

School of Computer Science

Pusat Pengajian Sains Matematik

Pusat Pengajian Sains Fizik

Pusat Pengajian Sains Kimia

Pusat Pengajian Sains Kajihayat

School of Mathematics

School of Physics

School of Chemical Science

School of Biological Science

Pusat Pengajian Kesenian

Pusat Pengajian Communications

School of Arts

School of Communications

Pusat Pengajian Sains Kemasyarakatan

Pusat Pengajian Ilmu Kemanusiaan

School of Social Science

School of Humanities

Pusat Pengajian Kejuruteraan Elektrik & Elektronik

Pusat Pengajian Kejuruteraan Awam

Pusat Pengajian Kejuruteraan Aeroangkasa

Pusat Pengajian Kejuruteraan Bahan & Sumber Manusia

School of Electrical & Electronic Engineering

School of Civil Engineering

School of Aerospace Engineering

School of Material & Mineral Resources Engineering

Pusat Pengajian Kejuruteraan Mekanikal

Pusat Pendidikan Kejuruteraan Kimia

School of Mechanical Engineering

School of Chemical Engineering

Pusat Pengajian Pendidkan Jarak Jauh

Pusat Pengajian Perumahan, Bangunan & Perancangan

Pusat Pengajian Teknologi Industri

Pusat Pengajian Ilmu Pendidikan

School of Distance Learning

School of Housing, Building & Planning

School of Industrial Technology

School of Educational Studies

Pusat Pengajian Pengurusan

Pusat Pengajian Bahasa, Literasi & Terjemahan

School of Management

School of Languages, Literacies & Translations

Each of the individual Schools within these Groups will be represented in the colour of the Group to which they belong.

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Secondary Graphics Secondary graphics, as the name implies, are supporting elements that form a part of the visual language to enhance, and further reinforce,the overall USM brand identity.

Secondary graphics can appear with the Brand Signature or on their own, where they offer further unifying visual reference for the USM brand.

3.0

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3.1

Secondary Graphics Rationale The award, in 2008, of APEX status to USM marked a significant moment in our history, and permanently changed the face of further education in Malaysia.

Reflection of the USM triangle

We have taken a bamboo shoot as our APEX symbol, perfectly reflecting USM with its implications of dynamic growth, strength and flexibility, all held together through the sustainable, intricate, inter-woven magic of nature.

Our USM triangle then lends itself perfectly to both a simplified symbol and a stylized “A” for APEX - the basis of our secondary graphic elements.

The APEX Symbol

2003

2008 - Apex Status

The triangle in orange symbolises the stability of USM, which has its basis in three core values - excellence, well-being and cordiality (Unggul, Sejahtera, Mesra).

The placing of the triangle on the base of the letter S signifies the importance of these three core values in support of the USM motto ‘We Lead’.

The USM triangle is reflected to create a stylised alphabet ‘A’, signifying the APEX status of Universiti Sains Malaysia.

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3.2

Secondary Graphics Creation

Construction of Apex Triangles

A unique grid system has been created through the mathematical application of the Isosceles triangles to build the USM secondary graphics.

This allows the triangles to appear in different formations and sizes to suit the space available. Please ensure that you follow these guidelines at all times when constructing the secondary graphics, particularly the variable opacity specified for the different faces of the triangles.

Formation of 2 USM triangles in creating the Apex

20% Opacity

30% Opacity

40% Opacity

Opacity levels of the Secondary Graphics Grid Rhythm

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3.3 UNIVERSITY

On USM Purple Background White graphics with the specified opacity levels

SCIENCES

On SCIENCES Green Background White graphics with the specified opacity levels

ENGINEERING

On ENGINEERING Cyan Background White graphics with the specified opacity levels

UNIVERSITY

On White Background Purple graphics with the specified opacity levels

SCIENCES

On White Background Green graphics with the specified opacity levels

ENGINEERING

On White Background Cyan graphics with the specified opacity levels

HEALTH

On HEALTH Red Background White graphics with the specified opacity levels

ARTS

On ARTS Magenta Background White graphics with the specified opacity levels

HYBRID

On HYBRID Yellow Background White graphics with the specified opacity levels

HEALTH

On White Background Red graphics with the specified opacity levels

Secondary Graphics Colours This page illustrates the colours of the secondary graphics to be used when applying the triangles across both University and Schools levels. It highlights acceptable usage of the graphics on both coloured and white backgrounds.

This use of coloured triangles further emphasizes the colour applied to all areas of the University and Schools visual applications.

ARTS

On White Background Magenta graphics with the specified opacity levels

HYBRID

On White Background Yellow graphics with the specified opacity levels

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Typography Typography plays an important role in ensuring USM’s brand identity and overall look. It functions as an important distinguishing element of the brand.

To maintain consistency and preserve the brand identity, care must be taken to ensure that the correct University typeface is always applied.

4.0

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4.1

Typography

Headline

Typeface Overview

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

One of the key factors building a visually strong brand is the use of the typeface for text or running copy. Using a consistent family of typefaces visually reinforces the identity of USM. The typefaces we have selected are as much for their legibility as for their significance in specific uses.

Baskerville Old Face

Sub Headline

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Univers 67 Bold Condensed

Baskerville Old Style The Baskerville typeface is long established and widely regarded as an excellent example of simplicity and refinement, which, when combined, offers optimum legibility. The contrast between the thick and thin strokes, and the rounded letters, offers an air of quiet elegance.

Univers Condensed The Univers typeface is a well established and well known typeface. This type is known for its clarity and authority with a high level of legibility. The modernity and simplicity of this sans serif typeface compliments the more traditional Baskerville, working well together.

Body Copy

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Univers 57 Condensed

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Stationery USM’s printed materials are widely distributed and play a very important role in presenting a quality image for the University. If not laid out or printed correctly and consistently, they can give the impression of disorganisation.

It is, therefore, imperative that care and attention be given to the important task of implementing the stationery system.

5.0

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5.1

Namecard - University

85 5 14.5

47.5 1

6.5 10 5 Nama

Kelayakan (Opsyenal)

Jawatan

Bahagian Pembangunan Korporat Coporate Development Division

3

1

Universiti Sains Malaysia 11800 USM Pulau Pinang, Malaysia Telefon 604 653 3888 samb 2689/2628 Telefon 604 565 4617 (Terus) Faksimili 604 656 9238 dir_corp@notes.com.my www.usm.my

Stationery

3 2

5

55

Name Univers 67 Bold Condensed 6.5pt / 7.8pt Qualifications Univers 57 Condensed Oblique 5pt / 6pt Position Univers 57 Condensed 6.5pt / 7.8pt Colour USM Orange

2

Universiti Sains Malaysia Univers 67 Bold Condensed 6.5pt / 7.8pt Address & Contact Details Univers 57 Condensed 6.5pt / 7.8pt Colour USM Purple

The namecard is the most widely distributed “advertisement” for USM and as such is a principle ambassador for the University in both the public and private arena.

When we present our business cards as a group on any occasion they must be identical to ensure we portray the correct brand image.

The artwork for the namecard is saved in Adobe Illustrator version CS3.

Department/Centre Bahasa Univers 67 Bold Condensed 6.5pt / 7.8pt English Univers 57 Condensed 5.5pt / 6.6pt Colour USM Purple

Namecard - With Department

Transforming Higher Education for a Sustainable Tomorrow.

Nama

Kelayakan (Opsyenal)

Jawatan Universiti Sains Malaysia 11800 USM Pulau Pinang, Malaysia Telefon 604 653 3888 samb 2689/2628 Telefon 604 565 4617 (Terus) Faksimili 604 656 9238 dir_corp@notes.com.my www.usm.my

Namecard - Without Department

Namecard - Back

* all measurements in millimetres

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5.2

Namecard - Schools

85 5 14.5

47.5 1

6.5 10 5 Nama

Kelayakan (Opsyenal)

Jawatan

Pusat Pengajian Sains Farmasi School of Pharmaceutical Science

3

1

Universiti Sains Malaysia 11800 USM Pulau Pinang, Malaysia Telefon 604 653 3888 samb 2689/2628 Telefon 604 565 4617 (Terus) Faksimili 604 656 9238 dir_corp@notes.com.my www.usm.my

Stationery

3 2

5

55

Name Univers 67 Bold Condensed 6.5pt / 7.8pt Qualifications Univers 57 Condensed Oblique 5pt / 6pt Position Univers 57 Condensed 6.5pt / 7.8pt Colour USM Orange

2

Universiti Sains Malaysia Univers 67 Bold Condensed 6.5pt / 7.8pt Address & Contact Details Univers 57 Condensed 6.5pt / 7.8pt Colour USM Purple

The Schools namecards will also reflect their agreed colours in the School name and the secondary graphics triangles on the reverse side. They will continue to proudly carry the overall USM Brand Signature and will use USM orange for both name and title.

The artwork for the namecard is saved in Adobe Illustrator version CS3.

School Univers 67 Bold Condensed 6.5pt / 7.8pt English Univers 57 Condensed 5.5pt / 6.6pt Colour According to School Colours

Namecard - Front

Transforming Higher Education for a Sustainable Tomorrow.

Namecard - Back (According to School Colours)

* all measurements in millimetres

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5.3

210 35

45

Letterhead - University

15 1

20 Pusat Pengetahuan, Kommunikasi & Teknologi Centre for Knowledge, Communication & Technology

1

15.5

19.5 Mr Ghafoor S A Salam Dhirubhai Ambani Knowledge City Business Head Quarters Koparkhaire, Thane Belapur Marg Navi Mumbai 400 710

Universiti Sains Malaysia Aras 2, Kompleks EUREKA 11800 USM Pulau Pinang, Malaysia Telefon 604 653 3888 samb .2689/2628 Telefon 604 565 4617 (Terus) Facsimile 604 656 9238 dir_corp@notes.com.my www.usm.my

2

2

25 June 2009 Dear Sir

45 fold lines

Re: Application for Degree in Mass Communications Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit SDF xsesse molestie consequat, vel SDFillum dolore eu feugiat nulla fisis at vero eros et accum san et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis.

3

Stationery

3

Department/Centre Bahasa Univers 67 Bold Condensed 10pt / 10pt English Univers 57 Condensed 8.5pt / 8.5pt Colour USM Purple Universiti Sains Malaysia Univers 67 Bold Condensed 8.5pt / 10.2pt Address & Contact Details Univers 57 Condensed 8.5pt / 10.2pt Colour USM Purple

The letterhead is an important part of the USM Brand Identity. As most correspondence is produced using a letterhead, a well designed and consistent letterhead is vital.

Shown here is the standard A4 size letterhead. This has been carefully considered to accommodate all the essential information in a logical and systematic way.

The artwork for the letterhead is saved in Adobe Illustrator version CS3.

Administrative Typeface Headers - Arial Bold Body Copy - Arial Regular 10pt / 14pt

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed ediam nonummy nibh euismod tincidunt ut laoreet dolore eter xsdfmagna aliquam erat. dolores et ea rebum. Sin hendrerit in vulputate velit esse mole sder dsfstie xsc iusto odio di eteregnissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla ete xscfac ilisi. Lore sderm ipsum dolor sit amet, consec tetuer adiping elit, sed diam nonummy nibh euismtincidunt.

Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit SDF xsesse molestie consequat, vel SDFillum dolore eu feugiat nulla fisis at vero eros et accum san et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis.

100

fold lines

Sincerely,

Yasmin Zulaikha Designation Centre for Knowledge, Communication & Technology Universiti Sains Malaysia

Area for Administrative Body Copy

15

297

* all measurements in millimetres

USM Brand Manual Š2009

33

5.4

210 35

45

Letterhead - Schools

15 1

20 Pusat Pengajian Perumahan, Bangunan & Perancangan School of Housing, Building & Planning

1

15.5

19.5 Mr Ghafoor S A Salam Dhirubhai Ambani Knowledge City Business Head Quarters Koparkhaire, Thane Belapur Marg Navi Mumbai 400 710

Universiti Sains Malaysia Aras 2, Kompleks EUREKA 11800 USM Pulau Pinang, Malaysia Telefon 604 653 3888 samb .2689/2628 Telefon 604 565 4617 (Terus) Facsimile 604 656 9238 dir_corp@notes.com.my www.usm.my

Universiti Sains Malaysia Univers 67 Bold Condensed 8.5pt / 10.2pt Address & Contact Details Univers 57 Condensed 8.5pt / 10.2pt Colour USM Purple

3

Administrative Typeface Headers - Arial Bold Body Copy - Arial Regular 10pt / 14pt

2

45 fold lines

Re: Application for Degree in Housing, Building & Planning Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit SDF xsesse molestie consequat, vel SDFillum dolore eu feugiat nulla fisis at vero eros et accum san et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis.

3

School Bahasa Univers 67 Bold Condensed 10pt / 10pt English Univers 57 Condensed 8.5pt / 8.5pt Colour According to School colours

2

25 June 2009 Dear Sir

Stationery The Schools letterheads will also reflect their agreed colours in the School name and the secondary graphics triangles, while proudly bearing the overall USM Brand Signature.

Shown here is the standard A4 size letterhead.

The artwork for the letterhead is saved in Adobe Illustrator version CS3.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed ediam nonummy nibh euismod tincidunt ut laoreet dolore eter xsdfmagna aliquam erat. dolores et ea rebum. Sin hendrerit in vulputate velit esse mole sder dsfstie xsc iusto odio di eteregnissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla ete xscfac ilisi. Lore sderm ipsum dolor sit amet, consec tetuer adiping elit, sed diam nonummy nibh euismtincidunt.

Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit SDF xsesse molestie consequat, vel SDFillum dolore eu feugiat nulla fisis at vero eros et accum san et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis.

100 Sincerely,

fold lines

Yasmin Zulaikha Designation School of Housing, Building & Planning Universiti Sains Malaysia

Area for Administrative Body Copy

15

297

* all measurements in millimetres

USM Brand Manual Š2009

34

5.5

210 35

45

Letterhead (Canselori) - University

15 1

20 Pejabat Canselori Chancellor’s Office

Canselori Mr Ghafoor S A Salam Dhirubhai Ambani Knowledge City Business Head Quarters Koparkhaire, Thane Belapur Marg Navi Mumbai 400 710

Universiti Sains Malaysia Aras 2, Kompleks EUREKA 11800 USM Pulau Pinang, Malaysia Telefon 604 653 3888 samb .2689/2628 Telefon 604 565 4617 (Terus) Facsimile 604 656 9238 dir_corp@notes.com.my www.usm.my

1

15.5 7

4

19.5

7

Universiti Sains Malaysia Univers 67 Bold Condensed 8.5pt / 10.2pt Address & Contact Details Univers 57 Condensed 8.5pt / 10.2pt Colour USM Purple

3

Administrative Typeface Headers - Arial Bold Body Copy - Arial Regular 10pt / 14pt

4

Canselori Baskerville Old Face 8pt Colour USM Orange

2

45 fold lines

Re: Application for Degree in Mass Communications Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit SDF xsesse molestie consequat, vel SDFillum dolore eu feugiat nulla fisis at vero eros et accum san et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis.

3

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed ediam nonummy nibh euismod tincidunt ut laoreet dolore eter xsdfmagna aliquam erat. dolores et ea rebum. Sin hendrerit in vulputate velit esse mole sder dsfstie xsc iusto odio di eteregnissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla ete xscfac ilisi. Lore sderm ipsum dolor sit amet, consec tetuer adiping elit, sed diam nonummy nibh euismtincidunt.

Department/Centre Bahasa Univers 67 Bold Condensed 10pt / 10pt English Univers 57 Condensed 8.5pt / 8.5pt Colour USM Purple

2

25 June 2009 Dear Sir

Stationery In addition to the standard letterhead, we may have a requirement for specifically identified letterheads. For such cases we have identified a simple system for differentiation which gives the same USM impression thus reinforcing the overall brand identity.

The artwork for the letterhead (Canselori) is saved in Adobe Illustrator version CS3.

Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit SDF xsesse molestie consequat, vel SDFillum dolore eu feugiat nulla fisis at vero eros et accum san et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis.

100 Sincerely,

fold lines

Yasmin Zulaikha Designation Chancellor’s Office Universiti Sains Malaysia

Area for Administrative Body Copy

15

297

* all measurements in millimetres

USM Brand Manual ©2009

35

5.6

210 35

45

Memorandum - University

15 1

20 Pusat Pengetahuan, Kommunikasi & Teknologi Centre for Knowledge, Communication & Technology

Memorandum Mr Ghafoor S A Salam Dhirubhai Ambani Knowledge City Business Head Quarters Koparkhaire, Thane Belapur Marg Navi Mumbai 400 710

Universiti Sains Malaysia Aras 2, Kompleks EUREKA 11800 USM Pulau Pinang, Malaysia Telefon 604 653 3888 samb .2689/2628 Telefon 604 565 4617 (Terus) Facsimile 604 656 9238 dir_corp@notes.com.my www.usm.my

1

15.5 7

4

19.5

7

Universiti Sains Malaysia Univers 67 Bold Condensed 8.5pt / 10.2pt Address & Contact Details Univers 57 Condensed 8.5pt / 10.2pt Colour USM Purple

3

Administrative Typeface Headers - Arial Bold Body Copy - Arial Regular 10pt / 14pt

4

Memorandum Baskerville Old Face 8pt Colour USM Orange

2

45 fold lines

Re: Application for Degree in Mass Communications Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit SDF xsesse molestie consequat, vel SDFillum dolore eu feugiat nulla fisis at vero eros et accum san et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis.

3

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed ediam nonummy nibh euismod tincidunt ut laoreet dolore eter xsdfmagna aliquam erat. dolores et ea rebum. Sin hendrerit in vulputate velit esse mole sder dsfstie xsc iusto odio di eteregnissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla ete xscfac ilisi. Lore sderm ipsum dolor sit amet, consec tetuer adiping elit, sed diam nonummy nibh euismtincidunt.

Department/Centre Bahasa Univers 67 Bold Condensed 10pt / 10pt English Univers 57 Condensed 8.5pt / 8.5pt Colour USM Purple

2

25 June 2009 Dear Sir

Stationery The internal memorandum sheet is built in the identical format to the letterhead for consistency.

The artwork for the memorandum is saved in Adobe Illustrator version CS3.

It is also saved as a Microsoft Word template to allow easy use by all staff for both electronic and hard copy transmission.

NOTE In the instance where it is the School’s Memorandum, 1 & the Secondary Graphics will adopt the School colours.

Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit SDF xsesse molestie consequat, vel SDFillum dolore eu feugiat nulla fisis at vero eros et accum san et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis.

100

fold lines

Sincerely,

Yasmin Zulaikha Designation Centre for Knowledge, Communication & Technology Universiti Sains Malaysia

Area for Administrative Body Copy

15

297

* all measurements in millimetres

USM Brand Manual Š2009

36

5.7

210 35

45

Facsimile - University

15 1

20 Pejabat Canselori Chancellor’s Office

Faksimili ATTN. CO. FAX NO. CC.

Sam Sample Sebastian Sample & Sons Sdn Bhd +65 612 34567 Sim Simple

FROM DATE

Mr Samantha Sample 20 July 2009

TEL NO

+65 612 34567

PAGES

2

Universiti Sains Malaysia Deputy Registrar Chancellory Building 11800 USM Penang Telefon 04 653 3888 Faksimili 04 656 5401 pro@notes.usm.my www.usm.my

1

15.5 7

4

19.5

7

Universiti Sains Malaysia Arial Bold 8.5pt / 10.2pt Address & Contact Details Arial Regular 8.5pt / 10.2pt Colour Black

3

Administrative Typeface Headers - Arial Bold Body Copy - Arial Regular 10pt / 14pt

4

Faksimili Baskerville Old Face 8pt Colour Black

2

Re: Application for Degree in Mass Communications Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit SDF xsesse molestie consequat, vel SDFillum dolore eu feugiat nulla fisis at vero eros et accum san et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis.

Department/Centre Bahasa Arial Bold 10pt / 10pt English Arial Regular 8.5pt / 8.5pt Colour Black

2

Dear Sir

3

Stationery Facsimile sheets, even when produced electronically, should also have the same structure as the letterhead.

A Microsoft Word template has been set up for loading on individual computers as shown here.

Please contact the Vice Chancellor’s office, or the designated brand representative. to arrange for a sample of this to be provided for you.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed ediam nonummy nibh euismod tincidunt ut laoreet dolore eter xsdfmagna aliquam erat. dolores et ea rebum. Sin hendrerit in vulputate velit esse mole sder dsfstie xsc iusto odio di eteregnissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla ete xscfac ilisi. Lore sderm ipsum dolor sit amet, consec tetuer adiping elit, sed diam nonummy nibh euismtincidunt.

Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit SDF xsesse molestie consequat, vel SDFillum dolore eu feugiat nulla fisis at vero eros et accum san et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis.

Sincerely,

Area for Administrative Body Copy

Yasmin Zulaikha Designation Chancellor’s Office Universiti Sains Malaysia

15

297

* all measurements in millimetres

USM Brand Manual ©2009

37

5.8

Stationery Compliments Slip - University To maintain the consistency of our brand image, the compliments slip is designed to reflect the placement of the key elements in the letterhead.

The artwork for the compliments slip is saved in Adobe Illustrator version CS3.

210 30

12.5 Pusat Pengetahuan, Kommunikasi & Teknologi Centre for Knowledge, Communication & Technology

Universiti Sains Malaysia 11800 USM Pulau Pinang, Malaysia Telefon 604 653 3888 samb .2689/2628 Telefon 604 565 4617 (Terus) Facsimile 604 656 9238 dir_corp@notes.com.my www.usm.my

1

1

Department/Centre Bahasa Univers 67 Bold Condensed 8pt / 8pt English Univers 57 Condensed 7pt / 7pt Colour USM Purple

2

Universiti Sains Malaysia Univers 67 Bold Condensed 7pt / 8.4pt Address & Website Univers 57 Condensed 7pt / 8.4pt Colour USM Purple

3

With Compliments Baskerville Old Face 14pt Colour USM Orange

13

2

With Compliments 3 20

100

NOTE In the instance where it is the School’s Memorandum, 1 & the Secondary Graphics will adopt the School colours.

* all measurements in millimetres

USM Brand Manual Š2009

38

5.9

Stationery DL Envelopes - University The envelopes we use are sometimes the very first impression people have of USM and as such are strong representatives of our brand. They are also a very good reminder of USM’s brand image with every letter we post.

The artwork for the DL Envelope is saved in Adobe Illustrator version CS3.

220 30

12.5 13

110

* all measurements in millimetres

USM Brand Manual Š2009

39

5.10

Stationery

322

A4 Envelopes - University

35

With multiple sizes of envelopes used we must still keep the identical brand image.

20

To that end, the envelope elements layout remains the same for all sizes.

15.5

The artwork for the A4 Envelope is saved in Adobe Illustrator version CS3.

225

* all measurements in millimetres

USM Brand Manual Š2009

40

5.11

Stationery Staff & Student Passes

55

If there is one item every member of staff and student uses every day it is their pass.

23 16

The pass is therefore a key representation of our Brand Identity in everybody’s hands and a vital visual interpretation and daily reminder of the USM brand.

6.5 8

Staf

Pelajar

4

29

Abdullah Chik

2

Insyirah Bte Hadid

85

0023167891

0023167891

Pusat Pengajian Perumahan, Bangunan & Perancangan

12

Bahagian Akaun & Kawalan Kewangan

Staff ID Pass

Naib Cancelor

Colour will change according to School colours

5

Naib Cancelor

Student ID Pass

* all measurements in millimetres

USM Brand Manual Š2009

41

5.12 215

215 5

Stationery Folder - Cover

70

The university folder both holds documents and brochures and simultaneously acts as an important silent “marketing” tool so it clearly needs to strongly reflect the brand identity.

25

| UNIVERSITI SAINS MALAYSIA

The artwork template for the folder is saved in Adobe Illustrator version CS3.

16

89

Mentransformasikan Pengajian Tinggi untuk Kelestarian Hari Esok

Universiti Sains Malaysia 11800 USM Pulau Pinang, Malaysia Telefon 604 653 3888 Facsimile 604 656 9238 dir_corp@notes.com.my www.usm.my

Transforming Higher Education for a Sustainable Tomorrow

30 6 30

| www.usm.my

www.usm.my

25 Back Cover

Spine

310

Front Cover

* all measurements in millimetres

USM Brand Manual ©2009

42

5.12 215

215 5

8

Stationery Folder - Inside

85

The university folder both holds documents and brochures and simultaneously acts as an important silent “marketing� tool so it clearly needs to strongly reflect the brand identity.

25

USM ialah universiti perintis penyelidikan merentas disiplin yang intensif serta memperkasa bakat masa hadapan dan memungkinkan jutaan manusia yang terpinggir mengubah keadaan sosio-ekonomi mereka.

The artwork template for the folder is saved in Adobe Illustrator version CS3.

USM is a pioneering, trans-disciplinary research-university that empowers future talent and enables the bottom billions to transform their socio-economic well-being.

140

55

25 Inside

Spine

Di Cut

Area for Namecard

310

Pocket

* all measurements in millimetres

USM Brand Manual Š2009

43

Applications Irrespective of its immediate purpose, each visual layout must make its contribution to the overall USM brand identity. All printed matters should adhere to the basic guidelines of the grid usage. This is to ensure uniformity and consistency of the brand identity, wherever it may appear.

6.0

USM Brand Manual Š2009

44

6.1

Applications

2X

Brochure Covers (‘DL’ Series) - University While it is not possible to define every possible permutation of brochures and leaflets we may use, this template identifies placement of the key elements.

X 0.5X

The images used on the front of the brochure may change (provided they fit with the agreed visual style) but the background, format and layout will remain the same.

We must maintain a consistent look and feel for all our publications.

2.25X

0.75X

As a University publication this brochure reflects the university colours of purple and orange.

Area for image

6X 0.75X

Realising Your Dreams

1

Lorem ipsum dolor sit amet, consectetuer adipiscing elit.

2

3

1

Headline Baskerville Old Style

2

Body Copy Univers 57 Condensed

3

Website Univers 57 Condensed

www.usm.my

0.75X

3X

* X = The height of the logotype

USM Brand Manual ©2009

45

6.2

Applications

2X

Brochure Covers (‘DL’ Series) - School

The brochure system for the individual Schools within USM has been streamlined and defined in order to maintain a strong sense of consistency across the entire University.

X 0.5X Pusat Pengajian Sains Komputer School of Computer Science

The Schools brochures will reflect the specified colours for that school, alongside the purple that represents USM in all publications.

2.25X

0.75X

1

This allows us to build the individual School identity while simultaneously building the overall USM brand.

Area for image

6X 0.75X

Achieving Your Ambitions Lorem ipsum dolor sit amet, consectetuer adipiscing elit.

2

3

4

1

School Name Bahasa Univers 67 Bold Condensed English Univers 57 Condensed

2

Headline Baskerville Old Style

3

Body Copy Univers 57 Condensed

4

Website Univers 57 Condensed

www.usm.my

0.75X

3X

* X = The height of the logotype

USM Brand Manual ©2009

46

6.3

Applications

2X

Brochure Covers (‘A’ Series) - University The same principles apply when we move to an “A” series / shape brochure - with the appropriate proportions adjusted to reflect the space opportunity.

X 0.5X

2.25X

0.75X

Area for image

6X 0.75X

Realising Your Dreams

1

Lorem ipsum dolor sit amet, consectetuer adipiscing elit.

2

3

1

Headline Baskerville Old Style

2

Body Copy Univers 57 Condensed

3

Website Univers 57 Condensed

www.usm.my

0.75X

3X

* X = The height of the logotype

USM Brand Manual ©2009

47

6.4

Applications

2X

Brochure Covers (‘A’ Series) - Schools We once again differentiate the Schools by colour, supporting both the School’s and USM’s brand identity development.

X 0.5X Pusat Pengajian Bahasa, Literasi & Terjemahan School of Languages, Literacies & Translations

2.25X

0.75X

1

Area for image

6X 0.75X

Achieving Your Ambitions

2

Lorem ipsum dolor sit amet, consectetuer adipiscing elit.

3

4

1

School Name Bahasa Univers 67 Bold Condensed English Univers 57 Condensed

2

Headline Baskerville Old Style

3

Body Copy Univers 57 Condensed

4

Website Univers 57 Condensed

www.usm.my

0.75X

3X

* X = The height of the logotype

USM Brand Manual ©2009

48

6.5

2.5X

Applications Advertising Grid - Portrait Opportunities will arise for us to place advertisements in newspapers or magazines - whether in the general or specialised media or in support of certain events or initiatives.

We have devised two templates to be used which will reflect and reinforce the USM brand.

Once again, as with all our brand collaterals, it is very important that we ensure every possible communications opportunity reinforces the image and equity of our brand.

Area for Image

By maintaining the similarity across every advertisement we place, we raise the USM profile and brand image.

We have provided a specific space for an image to be placed - and it is equally important that the image used strongly and accurately reflects the USM brand.

Transforming Higher Education for a Sustainable Tomorrow.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat vel eum iriure dolor in.

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum.

Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Investigationes demonstraverunt lectores leger.

Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis per seacula quarta decima et quinta decima. Eodem modo typi, qui nunc nobis videntur parum clari, fiant sollemnes in futurum.

0.5X 1

Headline Baskerville Old Face

2

Body Copy Univers 57 Condensed

3

Call to Action Univers 57 Condensed Univers 67 Bold Condensed

1

2

The artwork for this University advertisement template is saved in Adobe Illustrator version CS3.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat vel eum iriure dolor in.

0.5X X 0.5X For more information, please call 604 653 3888 or visit www.usm.my

X

35-38% width of layout

3

X Area for Copy

X

* X = The height of the logotype

USM Brand Manual Š2009

49

6.6

2.5X

Applications Advertising Grid - Landscape Where the advertisement appears in a landscape format, please ensure you use the version shown here and do not try to manipulate the portrait version to fit.

Area for Image

Transforming Higher Education for a Sustainable Tomorrow.

0.5X

1

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat vel eum iriure dolor in.

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum.

Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Investigationes demonstraverunt lectores leger.

Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis per seacula quarta decima. Et quinta decimae odem modo typi, qui nunc nobis videntur parum clari, fiant sollemnes in futurum.

2

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat vel eum iriure dolor in.

0.5X X 0.5X For more information, please call 604 653 3888 or visit www.usm.my

20-23% width of layout

3

X

Area for Copy

X

X 1

Headline Baskerville Old Face

2

Body Copy Univers 57 Condensed

3

Call to Action Univers 57 Condensed Univers 67 Bold Condensed

* X = The height of the logotype

USM Brand Manual Š2009

50

6.7 0.25X

Applications

0.25X

Banners (Portrait) - University We frequently have the chance to use bright colourful banners to support events and signify launches or special occasions.

X

X

0.5X

0.5X

X

Realising Your Dreams Lorem ipsum dolor sit amet consectetu adipiscing elit.

For more information, please visit www.usm.my

1

1

2

Lorem ipsum dolor sit amet consectetu adipiscing elit.

2

For more information, please visit www.usm.my

X Option 1

These event banners (in portrait format) are for all events that are university related with our strong visual identity standing out for all to see.

X

Realising Your Dreams

3

Translating our brand identity effectively is straightforward if we apply the standard rules.

3

X

1

Headline Baskerville Old Style

2

Body Copy Univers 57 Condensed

3

Call to Action Univers 57 Condensed

Option 2

* X = The height of the logotype

USM Brand Manual Š2009

51

6.8 0.25X

Applications

0.25X

Banners (Portrait) - Schools When the event is school specific you can see the strength of the branding programme colours and the way they support the USM brand identity.

Pusat Pengajian Sains Kesihatan

X

School of Health Sciences

Achieving Your Ambitions Lorem ipsum dolor sit amet consectetu adipiscing elit.

For more information, please visit www.usm.my

X

X

0.5X

0.5X Pusat Pengajian Sains Kesihatan

1

1

2

Lorem ipsum dolor sit amet consectetu adipiscing elit.

2

For more information, please visit www.usm.my

X Option 1

X

School of Health Sciences

Achieving Your Ambitions

3

The second option shown allows banners to be alternated when a large number are displayed together.

3

X

1

Headline Baskerville Old Style

2

Body Copy Univers 57 Condensed

3

Call to Action Univers 57 Condensed

Option 2

* X = The height of the logotype

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6.9

Applications Banners (Landscape) - University

0.5X

There are sometimes requirements for banners in landscape format - across entrances, paths or even roads.

0.5X

0.6X

Realising Your Dreams.

Lorem ipsum dolor sit amet consectetu adipiscing elit ipsum dolor.

For more information, please visit www.usm.my

1

X

If you take advantage of the proportions and measurements shown here we will continue to build the brand identity in a universal fashion.

This is a banner for a university event.

2

0.5X

3

Option 1 0.5X

0.5X

0.6X

Realising Your Dreams.

Lorem ipsum dolor sit amet consectetu adipiscing elit ipsum dolor.

For more information, please visit www.usm.my

1

X

2

0.5X

3

Option 2

1

Headline Baskerville Old Style

2

Body Copy Univers 57 Condensed

3

Call to Action Univers 57 Condensed

* X = The height of the logotype

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6.10

Applications Banners (Landscape) - Schools

0.5X

Each School will hold their own events and may need the banner in landscape format which is shown here.

0.5X

0.6X

Achieving Your Ambitions.

1

Lorem ipsum dolor sit amet consectetu adipiscing elit ipsum dolor.

Pusat Pengajian Sains Kesihatan School of Health Sciences 3

X

2

0.5X

For more information, please visit www.usm.my

Option 1 0.5X

0.5X

0.6X

Achieving Your Ambitions.

1

Lorem ipsum dolor sit amet consectetu adipiscing elit ipsum dolor.

Pusat Pengajian Sains Kesihatan School of Health Sciences 3

X

2

0.5X

For more information, please visit www.usm.my

Option 2

1

Headline Baskerville Old Style

2

Body Copy Univers 57 Condensed

3

Call to Action Univers 57 Condensed

* X = The height of the logotype

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54

6.11

Applications Webpage Template - University The USM website is one of the most dynamic, and fastest changing, representations of the USM brand. It has instant global reach and coverage and as such requires a strong reflection of the USM brand identity.

Please refer to the Web Specifications document for a detailed review of structure and colour for presentation.

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6.12

Applications Webpage Template - Schools We encourage the individual Schools to constantly work with their web sites and communicate internally and externally through them.

We have, however, constructed the same frameworks for the Schools to ensure that the brand identity of USM, and the colour distinction, continues to build our overall brand equity.

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6.13

Applications PowerPoint Template - University PowerPoint is an important tool for communications internally and externally and we have therefore created a Microsoft PowerPoint template for all USM presentations.

Mentransformasikan Pengajian Tinggi untuk Kelestarian Hari Esok Lorem ipsum dolor sit amet, consectetuer adipiscing elitsed diam nonum my nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Universiti Sains Malaysia Powerpoint Template

Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper susc ipit lobortis nisl ut aliquip ex ea commodo consequat.

Duis autem vel eum iriure dolor in hendrerit in vulputate velit

This is the University presentation and carries the university colours.

Vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et

13 August 2009

Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum

www.usm.my

Title Slide

This template consists of three key slides - Title Slide, Master Slide & End Slide - around which you can build your presentation.

Universiti Sains Malaysia Powerpoint Presentation 13 August 2009

Page 1 of 25

Master Slide

Terima Kasih

End Slide

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57

6.14

Applications PowerPoint Template - Schools

Mentransformasikan Pengajian Tinggi untuk Kelestarian Hari Esok

Pusat Pengajian Sains Komputer School of Computer Science

Pusat Pengajian Sains Komputer

Universiti Sains Malaysia Powerpoint Template

Lorem ipsum dolor sit amet, consectetuer adipiscing elitsed diam nonum my nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

In exactly the same way as other documents, we have constructed the Schools’ PowerPoint presentations to reflect the colours of each School, supported by the USM purple.

School of Computer Science

Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper susc ipit lobortis nisl ut aliquip ex ea commodo consequat.

Duis autem vel eum iriure dolor in hendrerit in vulputate velit Vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et

13 August 2009

Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum

www.usm.my

Title Slide

Universiti Sains Malaysia Powerpoint Presentation 13 August 2009

Page 1 of 25

Master Slide

Terima Kasih

End Slide

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58

Ceremonial Every institution is defined by its history, and reflected in its ceremonial events which, themselves, make up a core part of that history.

7.0

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59

7.1

Ceremonial Degree Certifications Option 1 Our degree certificates are the most immediate and direct reflection of the education and achievement of our students and are historically valuable parts of their lives.

Embossed

Dengan ini disahkan bahawa

We have devised a new ceremonial seal to reflect the updated USM brand image and this will be used on all degree certificates.

Gold (Metallic Ink)

This is to certify that

telah dianugerahkan Ijazah was conferred the degree of

Naib Canselor Vice Chancellor

Ceremonial Seal Pendaftar Registrar

Graphics Tinted Gold (Metallic Ink)

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60

7.2

Ceremonial Degree Certifications Option 2 Our degree certificates are the most immediate and direct reflection of the education and achievement of our students and are historically valuable parts of their lives.

Hot-Stamped Gold

Dengan ini disahkan bahawa

We have devised a new ceremonial seal to reflect the updated USM brand image and this will be used on all degree certificates.

Hot-Stamped Gold

This is to certify that

telah dianugerahkan Ijazah was conferred the degree of

Naib Canselor Vice Chancellor

Ceremonial Seal Pendaftar Registrar

Graphics Tinted Gold (Metallic Ink)

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61

7.3

University

Ceremonial Gonfalons A colourful and important part of our traditional ceremonial events is the gonfalons - flags to reflect achievements and their place in our history.

The gonfalons have been designed to take advantage of the colourful mix of the university purple and the individual school colours.

Health

Sciences

Arts

Engineering

Hybrid

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Merchandise Merchandise items play an important role in presenting the image of the university. It is thus imperative that attention and care be given to the important task of implementing the brand identity on these merchandise.

For items not mentioned in this manual, the style and specifications can be used as a guide.

8.0

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8.1

Merchandise Caps We have prepared a number of ‘templates’ of potential merchandise items. This is not a definitive list but should be used as a guide when other new items are suggested given that it shows the optimum presentation of the brand.

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64

8.2

Merchandise Polo Shirts Polo shorts are very popular items and should be seen as a representative of a broader range of clothing options.

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65

8.3

Merchandise Namecard Holder Namecard holders can be used as gifts or commemorative items. It is essential to be aware of the printing process to be used to maximise the impact of the brand.

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66

8.4

Merchandise Pens - Option 1 Pens are good gifts and mementoes but it is important to ensure that a visually effective brand mark is applied even on such a small available surface area.

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67

8.5

Merchandise Pens - Option 2 Pens are good gifts and mementoes but it is important to ensure that a visually effective brand mark is applied even on such a small available surface area.

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8.6

Merchandise Lanyard Lanyards have taken on a ubiquitous presence over recent years and so can be popular and strong examples of the USM brand.

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69

8.7

Merchandise Mousepad With a computer on every desk, it is always positive to see the USM Brand Signature prominently displayed on a mousepad alongside it.

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8.8

Merchandise Decals The USM campus has restrictions for use of cars and motorbikes, reflected by the decals they are required to display. We should not let the opportunity pass to both bring out the Brand Signature on campus and also share it with others wherever we drive or park.

Mentransformasikan Pengajian Tinggi untuk Kelestarian Hari Esok

AGU 8509 www.usm.my www.usm.my

AGU 8509 www.usm.my

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71

Glossary This glossary is to help you communicate with both internal and external parties for optimum consistency of reproduction of the USM Brand Identity.

9.0

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9.1 Artwork (A/W) Illustrations, diagrams, line art and photographs prepared for reproduction. Also called Finished Art or F/A. Brand Signature A combination of the Crest, the Logotype and the Descriptor. These are locked together as a single entity.

CMYK The colour make up of Cyan, Magenta, Yellow and Black.

Call to Action A customer service initiative as a sign off to leave consumers with a contact number or URL of the organisation.

Construction Grid The measurement and proportional relationship of all the various Brand Signature elements.

Clear Space This is required to keep the Signature free from any other visual distraction or interference i.e. other graphic elements.

Decals Car window stickers for easy identification.

Gonfalons The traditional flags used in ceremonial events to reflect achievements and history.

Landscape Format A horizontal orientation of a page.

Logotype The registered graphic design of a brand or corporate name, consisting of a unique combination of letterforms that may be combined with symbols.

Glossary Glossary of Terms The Brand Identity Guidelines have been developed to assist you and your team bring the USM identity to life and manage its implementation. In doing so, you will interact with various trades and industries that have their own jargon to describe the nature of their work.

This guide identifies the terms and jargon most commonly used to help you in your relationship with your suppliers.

For only by clearly speaking the same language can we expect to communicate a consistent and clear identity system for the University.

Monochrome A range of tones of a single colour.

Portrait Format A vertical orientation of a page.

Pantone Matching System (PMS) A set of standard colours for printing, each of which is specified by a specific number.

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The End

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