In MemoryLovingofHELPINGYOURCHILD PARTICLESNANO-&YOU:NEWSBurwashPeter Schedule474542 505557 September October 2022 Peter1945-2022Burwash
that most of you have heard about the recent passing of USPTA Hall of Famer and industry icon, Peter Burwash. He was not only a good personal friend but a mentor for me for most of my professional life. I first met Peter in 1986 at his annual gathering of his entire company of over 100 professionals in Hawaii when we signed PBI to a contract with Wilson. Peter struggled with Parkinson’s for the better part of eight years and at the age of 77, he left us far too early.
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USPTA 42 ADDvantage Magazine September / October 2022 From the CEO
There is so much that I could say about Peter, but the enclosed statement from Peter Burwash International captures his professional accomplishments best. Knowing the extent of Peter’s ailments, I made a point of visiting him in June of 2021 and May of 2022. I am so glad that I did! Thank you, Peter, for leaving a lasting legacy on the tennis teaching profession. Your contribution to our sport cannot be measured. I will miss you terribly….*
On July 7, Peter Burwash, a legend in the tennis industry, passed away in his hometown of Carmel, California. Peter, originally from Canada, leaves behind his wife Lynn and his daughters Kimberley andPeterSkyler.Burwash was one of the most iconic and influential managers and coaches the tennis industry has ever had the pleasure to learn from and collaborate with. After retiring from professional tennis in 1975, he founded Peter Burwash International (PBI), an international tennis management company. PBI was the first of its kind in the racquet sports industry, and for decades remained the largest tennis management company in the world. With PBI, Peter introduced new standards to the teaching industry and introduced a new generation of tennis coaches to the game. Peter encouraged professionals to model the highest professionalism and customer service and urged them to inspire and improve the lives of everyone they touch on a court. PBI professionals have taught more than 4 million players in 134 countries, and as early pioneers of the game, PBI introduced tennis for the first time to over a dozen countries.Burwash was a United States Professional Tennis Association Master Professional and widely considered one of the world’s top tennis coaches. Peter gave workshops to coaches at conferences for the USTA, USPTA, in Europe, Middle East and Asia. Peter and his pros have worked with numerous ATP and WTA players, including Venus and Serena Williams, Leander Paes, Greg Rusedski, Andrew Sznajder, and Canadian Sébastien Lareau when he won the gold medal in doubles with countryman Daniel Nestor at the 2000 Olympics, as well as Davis Cup and Federation Cup teams.
John R. Embree, USPTA CEO
Whether as an author, television commentator or instruction editor, Peter has given insight and added enjoyment to tennis players everywhere. His book “Tennis for Life” has been an industry best-seller and translated into several languages. For 27 years, he was a color commentator with CBC & TSN, hosted tennis radio series on CBS radio and
Peter has also been the recipient of numerous awards, including six hall of fame inductions for the tennis industry, the USPTA, the Hawaii USTA, the University of Toronto Sport, International Tennis Hall of Fame Educational Merit Award, and the Northern California USTA.
In December of 2021, PBI joined forces with Troon to combine knowledge and expertise with the best in sports and hospitality, and the Troon Family of companies looks forward to continuing and growing Peter’s legacy.
René Zondag, PBI president since 2016, shared the following: “We are deeply saddened about the news of Peter’s passing and our first thoughts are with his wife Lynn and their daughters Kimberley and Skyler. Without their support and love, Peter would never have been able to achieve all he has. The world loses an incredible teacher, coach, and ambassador of the sport of tennis but mostly an incredible human being. I know Peter leaves footprints in many hearts around the world, far beyond the tennis court by the way he shared his knowledge, passion, and enthusiasm, but above all, his selfless service. Today, my wife and I lost our friend and mentor and are so grateful for all the memorable and meaningful moments we have spent in the past 25 years together. He will be greatly missed, but I know his legacy will live on.”
* September / October 2022 ADDvantage Magazine 43
USPTA September / October 2022 ADDvantage Magazine
During his 50-year legacy, as a player, coach, coach of coaches, speaker, entrepreneur, author, editor, commentator, and traveler he inspired a global tennis community and leaves a lot of meaningful memories in many tennis hearts across the globe. Peter’s diversity
author of over 10 books on service and leadership, and a successful entrepreneur, Peter has also been an international speaker for many Fortune 500 companies, emphasizing service, leadership and ‘giving back’ – the very qualities that he has shown in the tennis industry, and that have resulted in a transcendent impact.
From the CEO
hosted a Celebrity Tennis Program on CBC-TV. Peter also served as an editor instructor for Tennis Magazine for over 25 years.Asan
and selfless service to tennis and people he met made him an exceptional personality in our industry.
As a philanthropist, Peter has been instrumental with many charitable initiatives. He became personally engaged and inspired many others to give back to a charity foundation that educated the poorest of the poor in Vrindavan, India. Thanks to Peter’s support and service, thousands of girls received the gift of hope for a better life.
Official USPTA Supplier of Footwear & Apparel tennis-warehouse.com/uspta
Andre Agassi was one of the first athletes to formalize his own chari table foundation and tennis as a whole has always supported many causes globally.
Promoting the event will allow you to
Tracy ViceUSPTAAlmeda-SingianPresident
USPTA September / October 2022 ADDvantage Magazine 45
Showing your passion for the communi ty beyond the lessons will provide visibility with community leaders and beyond.
Leading into an event, think about how you will collect information for each touchpoint and think about how you can utilize this information in the long run. Facebook ads and Search Engine Marketing can also be part of that work to capture information about your audience.
• Educate and Interact
I was fortunate that my first go-around in event marketing was running a USTA Pro Circuit tournament tied to a local charitable foundation, and we raised over $100k with those efforts.
Make it fun while learning! What do you want people to know about yourDuringprograms?anevent, give people a taste of what it’s like to be part of your lessons/ programs so that they know what to expect the next time they visit your facility. Networking is a huge part of what we do, so do not be afraid to approach other local businesses to collaborate on an event, so they can bring new people and interest to your programs.
When there is a special event, there is excitement in the air. Having a special pro motion on a fall program or discount for a 3-pack of private lessons is a great way to have people engage and see what you can do. And for those that already take lessons, can you incentivize them to bring a new friend for a discount? Refer a friend is not a new tactic, but if every current lesson brought one new person to your event, you may just see the additional uptick in lessons you are looking for.
If you have run an event recently, please share photos by tagging @uspta We want to share all the great work y’all are doing! *
collect email addresses and contact information.Ifyouhave different activities tied to the event like a free clinic, are you ensuring you are collecting names, emails, and phone numbers in advance?
• Upsell
We programmed the entire week with multiple touch-points from a kids day clinic, elementary school visits, Friday happy hour, Mother’s Day brunch and more.Inaddition to helping those in need,
These are just a few things to think about when trying to determine your event schedule. Establishing yourself as a thoughtful leader and community advo cate will help you in the long run.
Vice President’s Message
• Build Brand Love
• Generate Leads
If you have a strong junior program, while local tv newscasters may not cover you teaching a lesson on a Tuesday… they would cover a kids day at your club that benefits a charitable youth program. Bringing people together for a great cause is always an awesome way for people to become familiar with your work.
things to keep in mind when you are considering creating an event:
With whom do you want your brand to beIfaligned?youhave a strong ladies league program, consider working with women’s charitable organizations in the area. This brings the opportunity to invite people that you may not have access to and/or currently interact with on a daily basis
We really take pride in how we give back and tennis tournaments worldwide do an amazing job creating event platforms that help drive business. It’s all about sharing an experience and socializing!
there were additional benefits to running a charity event; we saw awareness of our club grow nationally, an increase in membership, and higher retention rates.Events are an integral part of the consumer journey. If you are looking to bring new people to your club or your programs, events are a great way to generate newHereinterest.areafew benefits and
but fits your business/brand needs.
e m
3SUPPORT,SUPPORT!SUPPORT,
My daughter really enjoyed the sup port from her parents and grandparents cheering her on at the matches. It was not always a smooth road, so the support we were able to provide for her really made a difference. After utilizing these three tips and everything was said and done, I asked my daughter what she thought about her experience competing with others. She said she enjoyed it and wanted to do it again, but she really liked winning the most. Needless to say, we both learned a lot, but we also look forward to doing it together again.*
USPTA September / October 2022 ADDvantage Magazine 47 Member Feature
To have fun and do their best. You want them to focus on giving a great effort, while enjoying the experience.
2ENCOURAGE THEM
Keeping score and being on the correct side of the court was a struggle for most of the players in her league during every match. Calling the ball out and the score were also hit or miss. Most of the kids, including my daughter, would melt down and cry after a loss or even while they were losing. Honestly, that was pretty tough to watch as a parent. Doubles play was fun to watch, but also an adventure with positioning and calling the lines. While watching my daughter compete, I realized that there were ways I could help her get ready to compete and understand more.
1PRACTICE
My friends have always told me that coaching is simply not the same when it is your kid. Boy… were they right! I have coached tennis for more than 25 years. I have worked with beginners to professional players, kids, and adults. I really thought I had seen almost everything, until this Spring. I have spent the last several months watching my seven-year-old daughter compete for the first time on her orange ball junior team. Her team did end up winning half of their matches. It was not without lots of bumps in the road, of course.
There are three big tips I have for parents with children who are getting ready to compete for the first time.
Play practice sets with your child. Have him or her play practice sets with another child or friend of theirs. Make sure they use the same format that they will use in their competition.
Just be there for them. Tell them that you love them and that you are proud of them before, during, and after the match –win or lose.
Vern USPTASwisherEliteProfessional
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Q: Is sunscreen use a reliable form of sun protection?
SPF does not measure protection from UVA discrepancynottennisagainstprotectionsunspectrumbroadmeasurereliableprovideSPFshieldwellUVAdoMostrays.sunscreensnotshieldraysasastheyUVB.So,doesnotaofUVlight.Mostofyourstudentsmayunderstandthebetween
USPTA 50 ADDvantage Magazine September / October 2022 Member Feature
SPF and overall sun protection. Only 8% of people recently surveyed by the Royal Pharmaceutical Society did.
Let’s see how well you can anticipate answers in the following Q&A, focused on one important element of sun protection: sunscreen protection against ultraviolet (UV) light.
Q: Are UVB rays the main source of sunlight’s negative health effects?A:
A: That may depend upon the kind of sunscreen used. According to consumer watchdog EWG (Environmental Working Group), most sunscreens provide inad equate protection against certain rays thought to cause skin cancer and other harms. Relying upon ineffective sun screens, rather than avoiding sun expo sure by staying out of the sun or covering up, could actually increase the average sunscreen user’s health risks. In fact, some research suggests that sunscreen users are at increased risk of melanoma, the deadliest kind of skin cancer. The steadily rising rate of melanoma underscores the importance of choosing sunscreens that protect against the UV rays thought to cause melanoma.
In 1978, when the FDA introduced rules for rating sunscreen protection, it was thought only UVB sunlight caused
No. SPF measures protection from only one kind of UV sunlight: UVB light.
Only about 5% of UV sunlight reaching the earth’s surface is UVB light. The remaining 95% is lower energy UVA light, which can penetrate the skin more deeply than UVB.
No, although SPF labeling reflects that outdated belief. UVA rays are also thought to cause significant harm.
harmful effects. That’s because UVB, but
Q: Is the level of protection from the sun’s UV light measured by a sunscreen’s Sun Protection Factor (SPF)?A:
Information on sun protection is rapidly evolving. Are you up to date in your sun-protection knowledge? Are you educating your students on sun protection and providing the best possible advice?
Since then, a growing body of research indicates that the more abundant UVA rays are also harmful, in some ways more harmful than UVB.
Q: Which category of sunscreen is safe to use?
UVA exposure, like UVB, is a major risk factor for skin cancer, which is the most common kind of cancer. Some research indicates that UVA, more than UVB exposure, is responsible for melanomas. Melanoma is the most lethal of skin cancers with a fatality rate of 7%.
A: Mineral-based sunscreens enjoy a superior safety rating for their UV filters. In 2019, the FDA categorized only mineral UV filters as safe and effective. That rating was withheld from all organic UV filters pending further safety data.
Q: Do sunscreens labeled “broad spectrum” provide balanced protection against both UVB and UVA rays?
The other category is that of organic sunscreens, popularly called chemical sun screens. Organic sunscreens use organic (carbon-based) molecules as UV filters.
UVA exposure is thought to promote cancer-causing DNA mutations by at least three pathways. First, UVA absorption in the skin produces free radicals that damage DNA. Second, these free radicals, which are unstable and highly reactive molecules, also damage DNA repair enzymes that would otherwise reverse mutations. Third, UVA exposure suppresses immune activity in the skin, impairing the ability to fight off cancerous skinUVAcells.exposure also accelerates skin aging. It disrupts the structural framework of collagen and elastin fibers in the skin’s deepest layer, resulting in increased wrinkling and sagging.
EWG warns that organic sunscreens rising above SPF 30 provide increasingly inferior UVA block ing relative to UVB because the FDA limits
One way to remember kinds of UV light is to think of UV “A” for “Aging” and UV “B” for “Burning.”
Decades ago, mineral sunscreens were applied as a solid white reflective paste, but no longer. Grinding the mineral particles into smaller sizes has made these sunscreens more sheer, though in many cases still chalky in application.
sunscreens use UV filters composed of particles of certain metal oxides: Zinc Oxide or Titanium Dioxide.
Of particular concern is the possibility that organic UV filters enter the blood stream and disrupt the levels or activity of hormones such as testosterone and estrogen. All six of the organic filters widely used in US sunscreens, according to the FDA, can be absorbed into the blood in one use and be found there weeks after use. Likewise, all six of these organic UV filters are - or can degrade into - suspected hor mone disruptors. Some organic UV filters may reduce testosterone levels or block its ef fects. Some may mimic estrogen.Theextent to which organic UV filters dis rupt hormone function in sunscreen users, especially children, is yet to be established.
USPTA September / October 2022 ADDvantage Magazine 51 Member Feature
There are two main categories of sunscreens based on the type of UV filter used.One category is mineral sunscreens, also referred to as inorganic or physical sunscreens, or sunblock. Mineral
Q: What are the main kinds of sunscreen?A:
A: Not necessarily. According to EWG, nearly all beach and sport sunscreens on the market are allowed to claim broad spectrum coverage. But UVA protection was only one quarter of the SPF-indicated UVB protection, on average, for a sample of 51 sunscreens studied by EWG in 2021. Only about a third of the sunscreens were found to meet European standards for UVAOnlyprotection.sunscreens of the right kind might provide balanced UVB and UVA ray pro tection without safety concerns.
the concentration of their primary UVA filter, avobenzone.
For the greatest, balanced UVA and UVB protection in a mineral sunscreen, choose a sunscreen listing zinc oxide as its sole active ingredient at close to the allowable maximum concentration of 25%. Such sunscreens receive many of EWG’s highest ratings for safety and effectiveness. By contrast, mineral sunscreens containing titanium dioxide typically receive inferior marks from EWG for balance between UVA and UVB protection.
their mineral ingredients as “non-nano.”
USPTA 52 ADDvantage Magazine September / October 2022 Member Feature
In summary, choosing a sunscreen that safely protects against UV exposure is a matter of reading not the front of the bot tle for SPF or broad spectrum status, but the back of the bottle for ingredients and concentration. To protect from skin cancer and premature skin aging, it is important to use a sunscreen that protects against
UVA rays, not just UVB rays. A high SPF or broad spectrum label does not indicate balanced protection against UVA and UVB rays. One must check the ingredient list for a better indication. Formulating an organic sunscreen for high SPF or mixing titanium dioxide with zinc oxide dilutes UVA protection relative to UVB protec tion. Organic UV filters and nano mineral filters carry safety concerns, including the possibility of absorption through the outer layers of the skin, hormone disruption, and free radical production. Only one kind of sunscreen is thought to avoid these safety concerns while ensuring near-maximum, balanced UVA and UVB protection: a sunscreen whose sole active ingredient is non-nano zinc oxide near the maximum 25%Keepconcentration.inmindthat choosing and using a sunscreen is only one important compo nent of sun protection strategy. Other ele ments include sun avoidance and wearing UV-protective gear.*
A: Balance in UVA and UVB protection favors exclusive use of zinc oxide. Zinc ox ide thoroughly blocks both UVA and UVB rays. Titanium dioxide blocks UVB rays well, but UVA poorly. As the ratio between titanium dioxide and zinc oxide increases, the UVA protection from zinc oxide is diluted relative to UVB.
Q: Which mineral UV filter is best for sunscreens, zinc oxide or titanium dioxide?
Nanoparticles are particles sized under 100 nanometers, or billionths of a meter. “Nano” sunscreens contain mineral nanoparticles, whereas others often label
A further safety concern is the possibil ity that nano sunscreens contain particles small enough to penetrate the skin and produce unknown effects. Limited studies have not found evidence that mineral nanoparticles penetrate the skin deeply, but some believe more study is needed.
Josh Jorgensen
A primary attraction for nano sun screens is that when applied they can be transparent on the skin rather than chalky.
Q: What are nanoparticles, and should my sunscreen contain them?A:
A safety concern for mineral nanoparti cles is that they can react with UV light to produce harmful free radicals. Coating the nanoparticles with chemically non-reac tive substances can prevent free radical production. However, these coatings can break down under certain circumstances. In the absence of labeling requirements or standards for coatings, it could be difficult - if not impossible - to assess a particular nano sunscreen for the possibility that its nanoparticles produce free radicals.
MS USPTABiologyElite Professional
USPTA September / October 2022 ADDvantage Magazine 53 USPTA members: Get a 12% discount on all HOAG ball products when you order online. Enter USPTA when completing your order to get your discount. Ball Gear for Teaching Pros, Players, and the Club TEACHING CARTS • BALL RETRIEVERS • BALL BASKETS Har-Tru is the official provider of Teaching Carts, Ball Mowers, and Ball Baskets for the USPTA 877-4-HAR-TRU hartru@hartru.com(877-442-7878) hartru.com Resume - Creating & Crafting Cover Letter - Tell your Story Interviewing - Making an Impression USPTADirectorSearch.com/Resources Achieve Your Career Potential with free resources from USPTADirectorSearch Powered by McMahon Careers
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Circulation Trevor Trudelle
Tennis eventually brought Magnus back out west when he joined the summer coaching staff at Claremont at the age of fifteen, igniting a passion for teaching that overtook his passion for competing. “I found myself more fulfilled coaching the youngsters than I did competing myself,” Magnus told me. “I really thrived creating an atmosphere for the kids that was driven by attitude and enjoyment on top of teaching them skills.” Magnus claims that the enjoyment factor plays a key role in helping juniors learn quicker.
Trish Faulkner
Yaralismar Diaz
Editorial Assistance Fred Viancos, Ellen Weatherford
Magnus did not witness the height of his father’s career (you may
First Vice President
USPTA 60 ADDvantage Magazine September / October 2022
Editor
The opinions expressed in ADDvantage are those of the authors and not necessarily thoseof ADDvantage or the United States Professional Tennis Association.
Dillon Chustz, USPTA Director of Membership
ADDvantage is published monthly by theUnited States Professional Tennis Association.
Marisa Lampe Managing Editor
I came across Magnus during one of the USPTA Membership Committee’s most recent initiatives to highlight more members on social media. Magnus recently completed the Tennis Instructor pathway, placing him on our list of brand-new members. As an avid tennis fan, I instantly recognized the last name of one of my favorite former tour players. My immediate instinct was to find out how having a former top ten player as a parent might affect a young pro’s coaching style. What I found was a very focused and intriguing young man determined to combine both an all-or-nothing methodology with the holistic characteristics required for coaching in theBorn2020s.in2004,
Vice Presidents Tracy Almeda-Singian, Mark Faber, Jason Gilbert, Kevin Theos, Jenny Gray
recall Wayne’s incredible run to the semis of the 2003 Australian Open). Nevertheless, he has always been aware of his father’s fame. Magnus began playing tennis at the age of five. His father began teaching him on their home courts in Berkeley, California before eventually moving the family to South Carolina. “My dad mostly taught me the basics of playing- how to follow through with my shots, footwork, those kinds of things”, Magnus recently told me. “I eventually started training with a few other coaches who really influenced the way I currently coach.” One of those coaches was USPTA NorCal’s own Rosie Bareis, who currently serves as Director of Tennis at Claremont Club and Spa in Berkeley. As a huge admirer of Rosie and her contributions to our sport, it came as no surprise to me to hear yet another young player credit her for their success (I should mention that Rosie also trained Mackenzie McDonald as a junior).
Madison Faulkner
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CEO John Embree
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Copyright© United States Professional TennisAssociation, Inc. 2022. All rights reserved.Reproduction of any portion of the magazineis not permitted without written permissionfrom the USPTA.
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What’s The Dill?
Richard Slivocka
USPTA World Headquarters 11961 Performance Dr. Orlando, FL 407-634-305032827–www.uspta.com
The conversation about the tennis pedigree is one that continues with each new player bursting onto the professional tennis scene. When a young player shows a significant amount of promise, we look for the source of their natural instincts and abilities- often their parents, older siblings, etc. But what about coaches? I seldom hear conversations about coaches with impressive pedigrees. A coach is just as likely to benefit from the expertise of their predecessors as a player would be. Magnus Ferreira is one such coach who is combining his learned skills with those passed down by his father, the South African phenom and current coach of Frances Tiafoe, Wayne Ferreira.
It sounds like a no-brainer, but many of us have experienced a “no-fun” type of coach before and know how ineffective they can be. Rosie recently told me, “His efforts for making all of the children fall in love with our sport has led to full enrollment in our red and orange ball programs.” Magnus says he learned a lot of this in his Teaching Essentials-1 workshop he attended as part of his Tennis Instructor certification. “I joined USPTA for the resumé credit and continuing education opportunities, but I didn’t realize how much I would actually learn during the certification process.” Imagine my relief hearing that our certification pathways are having immediate, measurable effects on our applicants! Magnus now heads to St. Mary’s College out in California to study Psychology, which will surely contribute to his holistic approach to coaching. If his current trajectory continues, I think we can all agree that the Ferreira pedigree will continue to be characterized by tennis excellence! *
President.
George Parnell
Immediate Past President Feisal Hassan