Addvantage 1990 May

ACE FACE INTRODUCES THE NEW TENNIS WHITES.

It's invigorating, energizing, and down right rambunctious!

It's the 1990 Ace Face Collection from Prince-an awesome variety of products and necessities, with dynamic colors and graphic designs.

Select from racquets, jams and fun clothing, bags, shoes, hats, sunglasses, and more. Civilized? Hardly. Outrageous is more like it. They're the kind of products you 11 want to be seen with everywhere. In fact, you may even want to use them for tennis.

TM

The Trade Magazine of Men and Women Tennis-Teaching ProfessionalsT•

Volume 14 -

Issue 5

May 1990

The Voice Of The Tennis Teaching Profession NATIONAL BOARD OF DIRECTORS President

Rod Dulany

First Vice President

Jack Justice

Vice President

Secretary/Treasurer CEO LEGAL COUNSEL

Gordon Collins Dave Sivertson KathbWoods Cliff rysdale Will Hoag Tim Heckler Paul Waldman

NATIONAL HEADQUARTERS Assistant to the Executive Director

Rich Fanning

Coordinator of Tennis Teacher Development

Allan Henry

Communications Coordinator

Bill Gordon Dana Stull

Magazine Coordinator

Becky Senseney

Corporate Services Manager

FEATURES 8

MEASURING UP

The going wasn't all smooth for the two USPTA lnt'l champions.

Marketing Coordinator

Public Relations Coordinator

On the cover ...

New USPTA champion Tim Wilkison shows his team spirit on his shirt, which displays the official logo of USPTA's Across America Ten nis Day"M, a nationwide player participation day set for May 12.

David Selman

10 13

USPTA TOURNAMENT RESULTS AGASSI MAKES AMENDS

Andre Agassi's back on track after winning the LIPC. Christl Neumann

Corporate Administrative Assistant

Dale Henry

20

Corporate Secretary

Lori Garrett

A primer to USTA 's Player Development Program.

Kathy Buchanan

27

Computer Services and Club Relations Membership Coordinator

Laraine Reid

Membership/Education Assistant

Donna Woodstead

Membership/Education Assistant

Nanci Seehorsch

Financial Manager

Renee Heckler

Merchandise Services and Accounting

Stephanie Hulbert

Director of Certiflcation and Academies

George Bacso

Co-Director of Academies Advertising/Marketing Information

BiiiTym Phone(813)973-3777

AOOvantage is published monthly by the United States Professional Tennis Association.

For information, write USPTA National Headquarters at Saddlebrook, The Golf and Tennis Resort, P.O. Box 7077, Wesley Chapel, Florida 33543, or phone (813) 973-3777.

Office Hours: 9:00-5:30 EDT

Copyright® United States Professional Tennis Association, Inc. 1990. All rights reserved.

Reproduction of any portion of this magazine is not permitted w1thout written permission from the publisher.

MADE IN THE U.S.A. WOMEN AS TESTERS

Here 's one way women can take a more active role in USPTA.

DEPARTMENTS 3 4 6 14 16 18 23 24 29 30 32

PRESIDENT'S MESSAGE SPECIALTV COURSES ASK THE PROFESSOR USPTA DRILLS TENNIS TIP PULLOUT NEW MEMBERS DATES THAT RATE UPCOMING EVENTS TENNIS QUIZ INDUSTRY ACTION CEO'S MESSAGE

Tim Heckler Chief Executive Officer

l

I Dear USPTA Professional: Over the past few months, you have begun receiving issues of WORLD TENNIS magazine in the mail in addition to your other USPTA member-benefit subscriptions. This is a new member benefit that we believe all of you will enjoy.

Now, as an active member of the Association, you receive four quality tennis magazines, including TENNIS, Tennis Week and ADDvantage. This means even more up-to-date information on the game, the industry and the teaching profession.

So, even if you previously subscribed to WORLD TENNIS, you no longer need to renew a subscription since the magazine will now come to you compliments of USPTA. I hope you enjoy your new magazine subscription.

With kind regards, I am, Sincerely, TES PROFESSIONAL TENNIS ASSOCIATION, INC.

UNITED STATES PROFESSIONAL TENNIS ASSOCIATION @ Saddlebrook, The Golf and Tennis Resort P. 0. Box 7077, Wesley Chapel, FL 33543 (813) 973-3777 • (813) 973-1647 (FAX)

president's message

A Stel) Forward Our commitment to continuing education is both firm and fair Rod Dulany, President

Toe

Association is taking a major step toward advancing your career as a tennis teacher from an occupation to a true profession .

Over the past several years, USPTA's Executive Committee has held discussions on mandatory continuing education and how it.might impact each of our professionals. This past year , the Education. Committee - a smaller committee comprised of national board members and other leaders from the Association - examined other sue- .cessful trade associations and their certification-training programs . One group it examined was the Professional Golfers' Association of America, known to most of us as the PGA From the research , it became evident that if implemented fairly and without undue harshness, mandatory education would do much to boost the long-term image of USPTA and each of our professionals.

The Education Committee then conceived a master plan for mandatory

education that emphasizes advancement rather than punishment. Advancement in this plan is attainable by each and every USPTA professional, and it will help us rise to the next credibility plateau in the industry. The plan provides each member with access to the means for fulfilling all the mandatory requirements. This is truly an educational delivery system with no undue burdens, either time-wise or financial.

Effective January 1, 1991 , each USPTA professional will be required to accumulate a total of nine (9) educational credits over a three-year period .

This can be done by attending and participating in two educational events within the three-year period (including programs put on by USPTA, USTA, IRSA, CMAA and USRSA) or by reviewing a certain number of specified USPTA educational manuals at home.

This is not a punitive system since it allows you to fulfill the requirements in your home or office.

By October, each of you will have

received a complete brochure on the new continuing education program, with detailed explanations on how these credits can be attained. Look at it as a way to improve yourself rather than as an additional burden.

At present, the continuing education requirements for our professionals are no more stringent than those for beauticians or lifeguards. Now is the time for us to make the final big step toward becoming the .true professionals of our ¡ qt sport.

3

USPTA j[Ma~ter fJrofe~~ional~ are not appointed It takes talent, dedication and hard work to achieve this prestigious rating.

If you aspire some day to become a USPTAJtla.Sttr ~roft.S.Sional, now's the time to start working toward completing the necessary requirements.

"It's never too early to start!"

In addition to teaching, playing, industry service and professional tenure requirements, applicants for the USPTA Jma.Sttr froft.S.Sional rating must also complete a series of Specialty Courses to enhance their professional skills.

Get a Head Start on the Specialty Course Requirements 1990 1991 1992 1993

3 courses (24 Credit Hours) 5 courses (40 Credit Hours) 7 courses (56 Credit Hours) 10 courses (80 Credit Hours)

If you aspire to achieve this lifetime goal, start by signing up today for one or more of the following Specialty Courses, which are offered at a fee of $50 per course:

DATE May 18 May 19 May20 May20 May25 May26 May27 May31 June2 June3 June 17

LOCATION Chicago Chicago Chicago Stowe, VT Nashville, TN Nashville, TN Nashville, TN Palm Coast, FL Palm Coast, FL Palm Coast, FL Lancaster, PA

TOPIC Business and Customer Relations Doubles Strategies and Tactics C.P.R. Programming Strategy & Tactics I Strategy & Tactics II C.P.R. Stroke Analysis Group Lesson I Group Lesson II Stroke Analysis

SPEAKER Greg Lappin Tom Martin Red Cross Rod Dulany Bill Tym Bill Tym Red Cross George Bacso George Bacso George Bacso George Bacso

Call the USPTA Education Department for more information (813) 973-3777

ask the professor

el Ph.D.

How Important is Rotation?

Try hitting a tennis ball without rotating your body

Q: I have often discussed with my club colleagues the concept of body weight transfer versus body rotation, and which is more important to a tennis stroke.

Biomechanically, which of these two factors is most important to a stroke and how does each contribute to the outcome?

As illustrated in these photos. the rotation of the hips and trunk are vital to each of the tennis strokes.

-E 6

DR. GROPPEL: Body weight transfer, as you call it, is actually a transfer of linear momentum. It is the product of the body's mass times its velocity in a specific direction - either forward into the shot or directly to the sideline . Sometimes, however, the player's movement is backward. The body rotation you note is referred to as angular momentum. It involves rotation of the hips and trunk and their contribution in accelerating the racquet arm and racquet toward impact.

All of these factors contribute to the body's linked system. The linear motion of the legs becomes rotational once the motion reaches the hips. The hips take the force created from the legs, add to it, and then pass it on to the trunk. The trunk adds to this force and then passes it on to the racquet arm. The upper arm, forearm and hand all con tribute to racquet velocity.

Which is more important, linear movement or rotary movement? The answer is fairly straight forward . The most important aspect of a stroke is body rotation. Although it may seem somewhat trite, imagine hitting a ball by simply stepping forward with no body rotation . It is virtually impossible. Rotary movement is absolutely crucial to most tennis strokes. ¡~ However, there is more to this point. ~ Remember that the outcome of a tennis ill stroke (especially a serve, forehand or .6- backhand) depends on the successive ~ action and timing in the body's linked if system. If there is no forward momentum

(such as with an open-stance forehand , in which the foot moves directly to the side , or when a player moves backward at the point of contact). body rotation is the only true contributing factor.

In this case, the coiling effect of the hips and trunk prepares the racquet for the swing , and then the acceleration of the hips and then trunk enables the player to strike the ball with great force . However, if proper footwork were used and a transfer of linear momentum was made in a forward direction (or at least toward the ball), the stroke would be much more easily produced .

Here 's why!

When a player steps forward , the racquet moves forward with the body - even before any rotary movement occurs. This overcomes the resting inertia of the racquet and allows a much more efficient transfer of velocity from the legs to hips to trunk to arm.

When there is no transfer of forward momentum, the action of the trunk and hips is more severe since they must not only contribute to stroke velocity but also must overcome the resting inertia of the arm and racquet. Unless the player is highly ski lled , this can cause problems with upper-body control, which, in turn , affects racquet head control.

So watch your students careful ly. Try to determine whether they are hitting their ground strokes properly by utilizing effective body rotation or if they ·are simply using exaggerated rotation to make up for lazy footwork.

I990USPTA NATIONAL CONVENTION Mark your calendar NOW! WHERE:

Marriott's Rancho Las Palmas Resort in Palm Springs, California WHEN: September 15- 23, 1990

For more information read next month's ADDvantage magazine

Introducing a New Individual Membership JBenefit The USPTA Gold MasterCard® Card SPECIAL SAVINGS

TRAVEL BENEFITS

Try the US Professiona l Tennis Association Gold MasterCard card FREE of an annual fee for one full year' And after the first year the savings continue ... the fee is just S36 annually. The annual percentage rate of 17.9%. All of this adds up to significant savings for our members!

Every time you make travel arrangements using your USPT A Gold MasterCard account you 'If receive the following benefits- all at no additional cost: • Collision/ Loss Damage Insurance for rental cars- up to cash value of vehicle • Up to $3,000 Lost Luggage Protection • Up to SI ,000,000 Travel Accidental Death and Dismemberment Insurance • Immediate Cash up to your available credit line • GoldPassage® - an exclusive travel service

CONVENIENCE We are offering our members this special opportunity because of the features that· make this card outstanding: 24-hour customer services available 365 days a year, absolute ly no liability for lost or stolen cards, Premium Access Checks®, and flexible payments. All of these features, and more, are available to our members at no additional cost

APPLY TODAY Sill)ply call toll-free, 24 hours a day, 7 days a week to app ly, or to ask questions.

MORE CREDIT

I~800~84 7~ 73 78

You'll have access to the credit you need, when you need it The personal approach that MBNA® uses when reviewing your application may secure for you a credit line of up to $/5,000.

Be sure Annual Fee

Annual Percentage Rate

to

use the priority code BIZD when calling!

536 Go ld ; 520 Silve r

Crace Period For Repayment Of

Balances For Purchases

At least 25 Days from state ment clos ing d ate

Transaction Fee For cash

I Fee waive d first yea r) 17.9%

Method of Computing the Balance for Purchases

Average Dail y Balance (including new p urcha ses!

Limit

Advances, And Fees For Paying Late or Exceeding The Credit

Transaclion fee For Bank and ATMCash Advances; 2't of each cash Advance. S2 Minimum. $25Maximum: Transaction Fee For Access Check Cash Advances: l't of eiiCh Cash Advance. 52 Minimum. SIO Mnimum. late Payment Fee: SIS. CNer-the-{redit-Umit Fee: SIS

MBN A- is a federally registered Service mark o f Maryland Bank. N.A., a subsidiary o f MNC Financial. Thi s offer is not availab le in Delaware.

7

MEASURING

Tim Wilkison had hoped for tough matches in his US PTA tournament debut.

He got his wish.

Women's champ Lisa Seemann struggled in the semis.

8

KEY BISCAYNE, Fla. - They showed up expecting to be dazzled by the game's top stars, and with a few notable exceptions, they were obliged. What the crowds on hand for the 1990 Lipton International Players Championships hadn 't quite expected was the almost-as-good tennis being played elsewhere on the hard courts of the International Tennis Center.

Tim Wilkison took part in the adjacent proceedings and found them as exhilarating as, say, Auckland or Sydney, sites of Wilkison tournament successes as a fledgling touring pro a decade ago. After turning back Pat Serre! 6-1, 4-6, 6-4 to win the $40,000 USPTA International Tennis Teachers Championships on March 25, Wilkison said of his tournament debut as a teaching pro: " I wanted tough matches and I got them ."

WI LKIS 0N: Lisa Seemann, the women's champion, had her share of tough matches during the week-long tournament, although the final wasn 't necessarily one of them. Seemann, seeded fourth , thrashed No. 2 seed Michele Sniffen 6-1, 6-1 to avenge a semifinal-round loss to Sniffen in September's USPTA National Championships. Seemann then made it a sweep for herself, teaming with Sniffen to win the doubles title with a 6-1, 6-7, 6-1 victory over Felicia Raschiatore and Christina Turdo.

"I hadn't played against some of these players, like Felicia Raschiatore ," said Seemann, a resident of Solvang, Calif " So I just concentrated on my own game."

Wilkison, seeded No. 1 for his first USPTA tournament, required a hard -fought third set in order to beat Serret, the second seed.

Wilkison , who was ranked as high as 23rd in the world in 1986, a year in which he made the quarterfinals of the U.S. Open, came away impressed with his new peers.

"It was a tough match (against Serret). but that's what I was looking for, " said Wilkison . " He 's the No. 2 seed , and he 's everything he should be." En route to the final, Wilkison defeated Phil Lancaster , Gordon Davis, Guillermo Au bone and Mitch Bridge - all in straight sets, but not without an occasional struggle. " In each of my other matches, I had at least one close set," said Wilkison , who resides in Charlotte, N.C. "That was sort of the difference between Pat and the other guys. The other guys played knowing the first set would be close, and then their game would fall apart a little bit in the second , or vice versa."

For Serret, it was his second consecutive near miss. After winning here last year in his USPTA debut, Serret was beaten by tour veteran Ricardo Acuna, in his USPTA debut, in a three-set final in the USPTA National Champ ionships. That tournament was played on clay, clearly a less desirable surface for the attack-oriented Serret.

"The last time I played was in December, and it's tough to get practice when you're teaching all the time," Serret said . " I keep in shape, but as far as practicing tennis, I don 't have the time. But I was pleased with the way I played."

The men 's doubles title went to the unseeded California duo of Bridge and Dexter MacBride, who defeated Floridians Jorge Andrew and Juan Diaz 6-3, 6-3 in the final.

A USTA-sanctioned wheelchair competition held in conjunction with the USPTA event was won by Randy Snow, who defeated fellow USPTA pro Brad Parks in the final.

1

1was definitely pushed'

KEY BISCAYNE, Fla. - You remember Tim Wilkison . He's the overachieving lefty with the omnipresent baseball cap who won the hearts of tennis fan s everywhere by advancing against all odds - to the quarterfinals of the U.S Open. The same fellow who, because of hi s scrappy, all-out playing style, was given the nickname " Dr. Dirt. " Wilkison is still kicking up dust on the men 's tour, but he 's added a new twist to his tennis career: certified teaching pro. Wilkison JOined USPTA last year, and the USPTA International Tennis Teachers Championships was his first tournament as a member.

Wilkison , seeded No. 1, liked what he saw along the way to winning the $40,000 tournament, capped by his 6-1 , 4-6, 6-4 victory over No. 2 seed Pat Serre!. " I was definitely pushed and, obviously, that's what I came down here for," said Wilk ison. "I came because I'm competitive and I want to win , but I wanted to have hard matches. Everything turned out well for me this week."

Wilkison lost only one set during the tournament - to Serre! - but came away with a heightened respect for his new playing colleagues. "I'm playing tennis three or four hours a day, and they're playing maybe two or three times a week. So they can't keep the pressure up quite as long.

But they were really strong players,

SEEMANN:

and he (Serre!) was good for my game," Wilkison said.

In addition to his tour commitments, Wilkison , 30, is the resident teaching/ playing pro at the Old Providence Racquet & Swim Club in Charlotte, N.C. It makes for a hectic schedule, but Wilkison is leaving open the possibility of entering the next big USPTA tournament, September's National Championships in Palm Springs, Calif.

"I'd definitely like to," he said.

"We 'll just have to see how my schedule goes. But if I'm available, I'll be there ."

1

Everything was in place'

KEY BISCAYNE, Fla. - She lives 3,000 miles away, in southern California, but Lisa Seemann wouldn 't mind much if all her tournaments were in Florida. "I like the tennis atmosphere and I like the warm weather," she said .

Seemann felt right at home debuting in the USPTA International Tennis Teachers Championships. The hardcourt surface su ited the No. 4-seeded Seemann 's serve-and-volley game just fine as she routed Michele Sniffen 6-1 , 6-1 in the women 's singles final , then teamed with Sniffen to capture the doubles title, 6-1, 6-7, 6-1 over Felicia Rasch iatore and Christina Turdo.

Seemann's victory over No. 2 seed Sniffen made up for a loss to her in the semifinals of the 1989 National Championships, a tournament eventually won

by Sniffen. "It was kind of like I wanted it more because she beat me," said Seemann. "I took the net away from

her. My serves were on and everything was in place."

The two titles represented Seemann's best effort in US PTA competition since her singles and doubles titles in the '86 National Championships. That year, she also played on the winning team {California) in the National Team Championships. ''I'm playing the (satellite) circuit this year for the first time since '86, and I feel better, mentally and physically, than usual," said Seemann, 28, who teaches at the Alisal Guest Ranch in Solvang, Calif., about a two-hour drive north from Los Angeles.

Seemann had something else going for her in Florida - Stefan Edberg.

Seemann made a study of Edberg in the Lipton tournament, then tried applying some of the Swede's characteristics to her own game. "His style, manners and sportsmanship ... they're all good," Seemann said.

~--------------------------------------------------~9

USPTA International Tennis Teachers Championships March 20-25, 1990.

Women 's Singles

1

Michelle Sniffen FL

2 Bye 3 Grace Bochicchio, FL 4 Bve 5

Ann Voors, FL

6 Bve 7 Allegra Cesare, FL 8 Bye 9 Vikki Beggs, FL 10 Barbara Braunstein, FL 11 Karen Bernard, SD 12 Dessie Samuels, TX

13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32

10

Debbie Ladig, TX Marisa Louie, CA Tara Dunne, FL Jodi Veillette, FL Donna Caputo, FL Kim Sands, FL Judy Newman, CA Marsha Bladei-Wolak, FL Jean Osachuk, MA Karen Seguso, FL Vicki Ellis, FL Lisa Seemann, CA Bve Susan Bednar, FL Bye Judy Stiff, FL Bye Kathv Woods, NJ Bye Felicia Raschiatore, FL

SNIFFEN BOCHICCHIO

I

SNIFFEN

I

4-6,6-4,6-2

I

CESARE

SNIFFEN

6-1,6-3

VOORS CESARE

J

6-2,6-3 SNIFFEN

3-6,7-6 (8-6),6-2

BEGGS

I

6-0,6-0 BERNARD

7-6 (7-4) ,1-6,6-4

I

BEGGS w/o BEGGS

6-0,6-4

LOUIE

I

6-0,6-1

I

VEILLETTE

6-4,6-0

LOUIE

7-6 (7-2) ,6-0 SEEMANN

6-1,6-1

SANDS

6-0,6-0

I

SANDS

BLADEL-WOLAK

I

6-1,0-6,6-1

I

SEEMANN

I

6-0,6-0

6-3,1 -0 Ret.

SEEMANN

6-1,6-1

OSACHUK Del. SEEMANN

6-0,6-0

SEEMANN

6-3,6-0

BEDNAR STIFF WOODS

I

BEDNAR

I

6-4,6-4

I

RASCHIATORE

RASCHIATORE

-·

RASCHIATORE

6-2,6-3

I

6-0,6-1

Men's Singles

Tim Wilkison, NC 2 Cary Sochin, FL 3 Mark Harner, FL 4 Philli

Lancaster, TX

WILKISON 6-3, 6-1 LANCASTER 6-3, 5-7, 6-4

5 Andres Molina 6 Pancho Castillo, FL 7 Frank Swo e, FL 8 Gordon Davis, TX 9 Brian Veillette, Ml 10 Guillermo Au bone, FL

AU BONE 6-2,7-6 (5)

11 Jorge Andrew, FL 12 Bob Madson, MN

ANDREW 6-2, 6-3

13 Pat Collazo, FL 14 Juan Diaz, FL 15 Michael Puc, FL

DIAZ 7-6 (4) , 6-3

16 David

lam erini, KY

17 Fred Viancos, FL 18 Jeffe Burton, KY 19 Ted MacBeth, FL

MOLINA 6-0,6-0 DAVIS 6-4,6-3

PUC 6-0, 6-2 VIANCOS 6-1,6-1

20 Craig Pendrys. FL

MACBETH 5-7, 6-3, 7-6 (3)

21 Gonzalo Perez, FL 22 Drew Robinson, VA

PEREZ 6-2, 6-7 (4), 6-4

23 David Mathews, GA 24 Robert Smith, FL 25 Mitch Brid e, CA

MATHEWS 6-0, 6-4

26 John Arciero, FL 27 Edwin Donoso, FL 28 Brian Thomas, NY

BRIDGE 6-1 , 6-2 DONOSO 6-1, 6-3

29 Whitne Kraft, FL 30 Steve Bucar, FL

KRAFT 6-2, 6-0

31 Ross Dubins, FL

DUB INS 6-2, 7-6 (2)

32 Art Thomson , CO 33 Har Gilbert, FL 34 Tom Krukiel, FL

GILBERT 6-2, 6-3

35~~~~~~----~--~~~~~ ENGLAND &-2. 7-6 (4) WILDER 6-2, 6-2 40 Scott Brown, Rl 41 C.W. Lewis, FL 42 Dexter, MacBride, CA 43 Steve Shortrid e, FL 44 Matt Wooldrid e, CA 45 Bill Foreman, FL

BROWN 6-3, 6-0 MACBRIDE 6-2.6-2 WOOLDRIDGE 6-2, 6-1

46 Daniel U ton, FL

FOREMAN 1-6, 6-4, 7-5

47 Brett Beattie, FL 48 Gre Neuhart, FL 49 Kurt Hammerschmidt, Ml

NEUHART 6-3,6-0

50 Len Simard, FL 51 52 ~~~~~~----------~

HAMMERSCHMIDT 7-5,6-0 ISAACS 6-3, 7-5

: ~~~~~~------~~~~~~ CUMMINGS 6-4, 6-0

55 .::::.:e:::..:....:..::.:=:.=:!...:.:.:.;_________, 56 Mario Martinez, FL 57 Wendell Pierce, CA 58 Kevin Collins, FL

MARTINEZ 6-1, 6-0 PIERCE 6-2, 6-4 WANGELIN 6-4, 6-3 CAMBRIDGE 6-1, 6-0

64 Pat Serre!, LA

SERRET 6-3, 6-2

WILKISON 6-1 , 6-2 WILKISON 7-5,6-1 DAVIS 6-0,6-1 WILKISON 6-3, 4-1 (Ret) AU BONE 6-2, 6-1 AU BONE 6-3, 6-3 DIAZ 6-7 (3), 6-2, 7-5 WILKISON 6-2, 6-4 VIANCOS 7-6 (3) , 6-3 VIANCOS 7-6 (6), 3-6, 7-6 (7) MATHEWS 3-6, 6-1, 6-4 BRIDGE 6-1, 6-0 BRIDGE 7-5, 6-1 BRIDGE 6-3, 6-2 KRAFT 6-2, 6-3

WILKISON 6-1, 4-6, 6-4

ENGLAND 6-0,6-2 WILDER 6-2. 6-3 WILDER 6-0, 6-4 MACBRIDE 7-6 (4), 6-3 MACBRIDE 3-6, 6-3, 7-5 MACBRIDE 6-2, 6-4 NEUHART 6-1, 6-1 SERRET 6-4, 6-1 HAMMERSCHMIDT 6-3, 4-6, 7-5 MARTINEZ 6-2,7-5 MARTINEZ 7-6 (10), 6-4 SERRET 6-1 , 6-2 WANGELIN 7-6 (4), 6-2 SERRET 3-6, 6-2, 6-2 SERRET 6-1. 3-2, (Ret.)

11

Women's Doubles

1 SEEMANN-SNIFFEN 2 Be

SEEMANN-SNIFFEN

3 4

IKKELA-OSACHUK Be

IKKELA-OSACHUK

5

O'NEAL-RAWS

DUNNE-VEILLETTE 6-1 ,6-0

6

DUNNE-VEILLETTE

7

BEDNAR-VOORS

8

LADIG-WOODS

9

SAMMONS-WAGNER

SEEMANN-SNIFFEN 6-4,6-1 DUNNE-VEILLETTE 6-4,7-5

LADIG-WOODS 6-2,6-2

SEEMANN-SNIFFEN 6-1,6-7 (3-7),6-1

LOUIE-NEWMAN 6-{),6-2

10 LOUIE-NEWMAN 11 ELLIS-SAMUELS 12

SEEMANN-SNIFFEN 6-4,6-{)

~~~~~~~~----------~

RASCHIATORE-TURDO 6-{),6-2

RASCHIATORE-TURDO 6-1,6-1

~~~~~--------------~--~~~~~~---,

13 14 ~~~~~--------------~ 15 B e

RASCHIATORE-TURDO 7-5,6-3

CESARE-SANDS

BEGGS-BLADEL-WOLAK

w/o

BEGGS-BLADEL-WOLAK

16 BEGGS-BLADEL-WOLAK

Men 's Doubles

VIANCOS-WILKISON 2

CENTER BAR-McMAHON

3

CHEESEWRIGHT-MUNSON

4

CAMBRIDGE-BOROWIAK

5

BROWN-WILDER

6

PIERCE-UPTON

7

BRIDGE-MacBRIDE

8

BEATIIE-DONOSO

9 AUBONE-MOLINA 10 PENDRYS-SOCHIN 11 HOAG-KRUKIEL 12 HARRINGTON-SHORTRIDGE 13 KRAFT-NEUHART 14 HARNER-MacBETH 15 PUC-SIMARD 16 VOSBURGH-VEILLETTE 17 ANDREW-DIAl

VIANCOS-WILKISON 7-5,6-3 CHEESEWRIGHT-MUNSON

BRIDGE-MacBRIDE 6-1,6-2

w/o HARRINGTON-SHORTRIDGE 6-2,6-1 KRAFT-NEUHART 7-5,6-3 PUC-SIMARD 6-2,2-6,6-4 ANDREW-DIAl 6-2,6-1

21 NOWAK-SAVARESE 22 CASTILLO-GARRIDO

CASTILLO-GARRIDO 3-6,6-2,7-5

27 BENSON-SWOPE 28 COLLAZO-DUBIN$ 29 FOREMAN-LEWIS 30 ACUNA-ISAACS 31 BURTON-ZAMPERINI 32 SERRET-WOOLDRIDGE

12

BRIDGE-MacBRIDE 6-2,6-1 BRIDGE-MacBRIDE 6-3,7-6

AU BONE-MOLINA

DAVIS-LANCASTER 7-5,6-2

25 COTIAM-THOMAS 26 HAMMERSCHMIDT-WANGELIN

BRIDGE-MacBRIDE 6-2,6-4

W/0

BROWN-WILDER 6-2,6-3

18 DEMPSEY-UTILEY 19 CAUDLE-GILBERT 20 DAVIS-LANCASTER

23 CUMMINGS-THOMSON 24 ENGLAND-ROBINSON

VIANCOS-WILKISON 6-0,6-{)

ENGLANQ-ROBINSON 6-4,3-6,6-3 HAMMERSCHMIDT-WANGELIN. 6-1,6-1 DUBINS-COLLAZO 3-6,6-3,7-5 ACUNA-ISAACS 6-2,4-6,6-3 SERRET-WOOLDRIDGE 6-1,6-1

AU BONE-MOLINA 6-2,6-2 KRAFT-NEUHART 6-3,6-7 (6-8),6-3 KRAFT-NEUHART

w/o BRIDGE-MacBRIDE 6-3,6-3 ANDREW-DIAl 3-6,6-4,7-6 (7-4) ANDREW-DIAl 7-6,6-4 ENGLAND-ROBINSON 6-2,6-3 ANDREW-DIAl 6-4,6-1 DUBINS-COLLAZO 6-3,6-4 DUBINS-COLLAZO 6-3,6-4 SERRET-WOOLDRIDGE 6-4,6-4

Agassi makes amends A rejuvenated Andre Agassi nets his biggest prize yet- the LIPC crown KEY BISCAYNE, Fla. - The deepest men's field in tournament history yielded the unexpected at this year's Lipton International Players Championships: Andre Agassi as champion.

made it a teen-age sweep by pounding Judith Wiesner 6-1, 6-2 for the first singles title of her career. Seles dominated her opponents over the 10-day tournament, not losing one set.

In the two doubles finals,- Rick Leach and Jim Pugh downed Becker and Cassio Motta 6-4, 3-6, 6-3, and Jana Novotna and Helena Sukova defeated- Betsy Nagel sen and Robin White 6-4, 6-3.

Lipton Week Highlights USPTA Day. The tennis-teaching profession enjoyed center stage on March 20, as USPTA President Rod Dulany addressed the stadium court crowd about the unique history of the USPTALIPC relationship. Recipients of tennis balls hit ai random into the crowd received a gift package from USPTA

containing tennis balls, T-shirts and other items.

TIC Special Meeting. The Tennis Industry Council -made up of leaders from the commercial and non-commercial sectors of the industry-held a special session March 15-16 in Key Biscayne.

Players Parties. Both the ATP and USPTA staged their players parties at Dick Clark's American Bandstand Grill, a new Miami nightclub with a distinctive art deco flavor.

USPTA/ LIPC National Participation Day. USPTA pros nationwide conducted grassroots events on March 24-25, in conjunction with the televised LIPC singles finals. The purpose was to draw attention to the competitive and recreational aspects of tennis. o

Andre Agassi is quieting critics with his improved play.

The fifth-seeded Agassi, bent on making up for a disappointing 1989, put on an impressive display of power tennis en route to a 6-1, 6-4, 0-6, 6-2 championship win over third seed Stefan Edberg. It was the most important victory to date for the 19year-old Agassi _and it boosted his 1990 record to 16-2, his best start in four pro seasons. Last year, after being soundly beaten by Cari-Uwe Steeb in the Lipton 's first round , Agassi admitted not only was he unprepared for the match, he had "no idea" whether his opponent was left-handed ¡ or right-handed .

The $2.5 million LIPC drew a starstudded cast that included 17 of the top 20-ranked players. The top two seeds didn 't fare so well , though, as No. 1 Ivan Lendllost to Emilio Sanchez 6-3, 6-7, 6-4 in the third round , and second seed Boris Becker dropped his second-round match to Jean Fleurian 7-6, 6-1 .

In women's play, Monica Seles, 16, 13

USPTA OR/ The Permission Drill This is a singles drill for three to six players It requires accurate placement of a running shot in order to earn " permission" to play out the rest of the point Players C1 , C2 and C3 are challengers at the far baseline. Player D is the defender at the near baseline. The instructor (I) is positioned at the center of D's deuce court service box. Each challenger starts at X. The instructor feeds a cross-court shot that C1 must run hard to get and return accurately to the instructor, or " target " The target is considered hit if the ball is within a normal step and reach of the instructor. The instructor then volleys a soft, short shot into C1 's ad court service box, and afterward steps off the court, giving C1 "permission" to play out the point with D. C1 can opt to challenge D with a return drop shot, an approach shot or can attempt a winner . The point is played out to completion . The first challenger to collect 2 points becomes the new defender and any other challenger's points are reset to zero.

Options such as reversing the direction of the fed ba'll, a more difficult running shot, shifting the instructor's "target" position. and the number of target hits needed for "permission," can be utilized to adjust for the skill level of the players.

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Ken Hupka Willow Grove, Pa.

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Doubles Keep-Away Drill This drill is one in which my players have learned to play doubles better by keeping the ball away from the net person . It also develops a better sense of when to poach .

Keep score by matching the backcourt players against the net players.

Players A and D rally forehand to forehand from the backcourt, attempting to keep the ball away from players B and C. B and C, meanwhile, attempt to poach . After five minutes, players rotate one position clockwise . At this point, change the drill so that A and D are hitting backhand to backhand from the other side of the court Rotate one position clockwise after five minutes.

It is important that the players hit under control and avoid errors. Net players must prepare and move with every shot Gene Williams St. Louis, Mo.

Player Movement Ball Movement

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Wild Doubles The instructor stands behind the baseline with doubles teams. A doubles tandem will start off at the net on the opposite side and be designated as the winning team . The instructor feeds the ball to the team at the net and they play the best of 3 points against the first doubles team at the baseline.

If the team at the net wins, they remain the winning team and stay at the net. If the team at the baseline wins, they run around the net posts to take the position of the winning team , while the team at the net goes to the back of the line behind the instructor. The instructor feeds quickly and can feed at the net player's feet, lob or go for any opening.

Mike Whittington Texarkana, Texas

Approach Shot/ Pass with Ball Machine This drill is effective in reinforcing various types of approach shots with differing directional goals, as well as practicing varied targets for the approach shot. The ball machine shots can be adjusted for height, spin, depth and speed. This drill can also isolate on passing shot selection and variety.

The ball machine feeds a shot that a player may approach on (in this case , with a backhand). The ball machine is positioned so that it may also serve as a boundary for the subsequent volley. The first player in line moves in, plays the approach shot to the designated area, and moves to cover the net. The passing shot player (5) moves to play the passing shot with anything except a lob. The player at the net must play his or her volley to the designated side of the ball machine (right, in this case) to score a point. The score is kept for the approach players, rotating every several minutes. The ball machine should be timed to hit another ball immediately after the volley is played.

Jim Annesi Iselin, N.J.

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NEW MEMBERS A hearty welcome to the following new USPTA members, who fulfilled requirements for membership between Feb. 1 and March 31 , 1990.

NEW MEMBERS

CALIFORNIA Scott A. Carter Denee E. Signorelli

SPONSORS

P. Wallin B. Tilley

EASTERN Deepak K. Bawa Paul G. Campbell Terry H. Daniels Anthony R. Lando/fa Walter Moody Kirk D. Moritz Barry Ruback Walter N. Sabrin Peter Schnatz Liz G. Shweky

D. O'Brien R. Myerson S. Carberry G. Misra S. Smith R. Myerson M. Mahoney T. Rios J. Hannas L. Hartman

FLORIDA Amy B. Adams Ron/. Ascher Theron H. Bass Beth Ann Dillmeier John M. Fowler Eric Garcia Randal Hock Firoz A. Jaliwala Elizabeth Kelly Teddy M. Korbut John M. Lively James W. Penny David I. Rosenfeld Mehmet Sakar Kim Sands David Sinett Scott T. Swartz Jeffrey Wilson Christian Zaha/ka

D. Munroe D. Nowak T. Shattuck A.Sengun D. Breaux G. Mascagni A. Long S. Rayner J. Faulise L. Basey W. Kraft L. Aragon C. Laliberte D. Provence P. Mason R. Off H. Moore R.Toney J. Walters

HAWAII Jerry W. Hunsaker Margaret Minton Judith Weitz

B. Nagel R. Romano M. Meyer

INTERMOUNTAIN Jerry W. Berlin Adam K. Burbary James Fowler

R. Beck M. Hall L. Haugness

INTERNATIONAL /mad AI-Suki Edwin 0 . Donoso Antony Liberopoulos Agustin Morales Christopher D. Rees Jarkko 0 . Rintanen

P. Xanthos W. Kraft B. Kanga R. Walker M. Sheppard T. Mason

JPTA Hiroyasu Akimoto Souichi Amana Kazuhiko Ando

18

M. Hirano M. Hirano M. Hirano

NEW MEMBERS

Kaori Chiba Masayuki Chiba Yasuyuki Daimon Masaaki Ebina Hitoshi Egawa Hisashi Eriguchi Yugi Fugibayashi Hiroaki Fujiwara Michihiro Fukuyama Tomoko Furuuchi Peter Gibson Koichi Gotoh Nobuyuki Hayama Hironori Hirano Toshimitsu Hirose Chie Hoshina Takashi /eki Tsutoma Igarashi Rumiko /ida Keiichi Inoue Fumiyasu Kasai Kiyoshi Kasono Junko Koike Michio Koizumi Takashi Komuro Yoichi Kubota Yuji Masuda Shigeo Matsukawa Shinichi Minakata Hitoshi Mitsuyama Masa Miyazaki Takaka Mizoguchi Masazumi Mizuno Hiroyuki Morishita Takashi Moriya Seijiro Motoda Takashi Motomura Koji Murata Yoshihiro Nagao Kazumi Nakata Takuya Namekawa Hiroshi Nikadori Takahiro Nishiyama Megumi Odagaki Kazuhiro Ohga Teruo Ohshiro Yasuo Ohtsuru Fumihiro Okada /sao Okada Hiroyuki Onodera Hikaru Sakai Shinji Sakane Kazuya Samata Masako" Shimizu Takashi Suda Kenichi Sugiura Fumihiko Sugiyama Ryichi Sugiyama Yasuo Suzuki

SPONSORS

M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano

NEW MEMBERS

Yasushi Suzuki Mitsuru Takagi Masayuki Takahasi Eiji Takano lchiro Takeuchi /kuo Tamura Hirohiko Tomitsuka Akira Tomiura Katsuaki Tsubura Hiroya Uchida Mikio Uctani Takekatsu Wakabayshi Ryu Yamada Yasuhiro Yamane Shigeru Yamasato Takchiko Yasu Masaharu Yasui Yasuko Yoshida Tomohiro Yoshimura

SPONSORS

M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano M. Hirano

MIDDLE ATLANTIC Kevin Brandalik James K. Crutchfield Tracey Evans Joseph W. Gatewood Claude M. Hanfling Feisal E. Hassan Clifford Hubbard Kenneth A. Lee Olga A.M. Mahaney Gregory H. Martin Steve V. Parker

A. Grubbs D. Drossman R. Fanning J. Schore P. Ranney E Bard W. Morsel/ M. Sancho E. Tripp J. Schore R. Anderman

MIDDLE STATES Thomas J. Fieger, Jr.

T. Brooke

MIDWEST Dale A. Campbell Ursula Harris Jon Lebon Dan G. McKenzie Scott T. Stewart MISSOURI VALLEY Hal E. Posner Doug C. Stursma NEW ENGLAND James J. Ahearn David W. Bell John C. Eberhart Laurie Gagnon Mark A. Hagopian Kiri/1 Komich Basye H. Lilliott Jean Osachuk Jeffrey C. Waters

J. Ramey-Ford H. Foster C. Leighton G. Rincon M. Hurley

R. Grisham B. Richison

P. Barrett J. Cole K. Cooper T. Connerton P. Campbell P. Campbell R. Sharton K. lkke/a R. Sharton

NEW MEMBERS

SPONSORS

NEW MEMBERS

SPONSORS

PACIFIC NORTHWEST JoAnn Andrews J. Brown Philip J. Ansdell A Mitha R. Merca Bally Bang R. Hammerquist Michael E. Stone

SOUTHERN Marc P. Blouin Harry C. Davis Ralph M. Dunbar Bryan J. Hill Brain P. Kiggans Jeffrey F. Langlois Thomas Chris Leonard ChrisT. Mather Philip G. Meador Donald F. Mitchell Steven C. Reyes Mark A Sanders Michael Scott

SAN DIEGO Frank J. Grannis Monica M. Peeples

SOUTHWEST Timothy J. Conway Mathew C. Lofdahl

NORTHERN CALIFORNIA Chris McQuown

NORTHWEST John B. Flanigan

R. Fanning

R. Madson

W Bond 0. Gillen

W Usher J. Cantrell S. Kelman J. Justice P Page R. Shapiro L. Rizzo B. Mann B. Williams K. Kearns R. Hinson J. Pascale B. Richison

B. Cheney M. Van Zupthen

NEW MEMBERS

Donald McElhaney Andra M. Ruiz Gwenevere J. Smith TEXAS Gary T. Breen Peggy S. Conroy Rick Crutcher John E. Foster Bret B. Hendricks Charles W Jackson Kirk J. Keller Nicole McKenzie Stephanus Reinach Nick T. Scheib

SPONSORS

A Quigley J. Reffkin T. Barnes

S. Berryman P. Lancaster C. Conway B. Hagerman K. Sumrow S. Smith C. Bell M. Ray J. Benson L. Lyman

U.S. TERRITORIES AND CANADA Luis Ayala D. Courson Jose F. Baldrich B. Stout

Match Mate Has No Equal!

For the advanced and beginning tennis player, the Match Mate has no equal! I wouldn't run my lesson program without one. The benefits of the speed and spin controls are enormous to players of all abilities.

Thank you for the opportunity to speak for the Match Mate Ball Machines.

t2!f;LL! Coby Roberts _Co by Roberts 1985 Nor-Cal Tennis Assoc.

Player of the Year (Under 35 Singles)

Director of Tennis Fig Garden Swim & Racquet Club Fresno, California

1986 Nor-Cal Tennis Assoc.

Player of the Year (Under 35 Singles-Doubles)

0f\ !&& MAtCH MATE .

6\J'\.JI•• ADIV OF CROWN MANUFACTURING

For More Information Contact CROWN MANUFACTURING 24807 Avenue Tibbetts, Valencia, CA 91355 e Call Toll Free (1-8001 251-6716 eln Calif. (8051 257-7714

J.

by Nick Saviano USTA National Coach

input ching

p OS tionwide, A Player Dev lopment reach for the stars

20

Exactly what is the USTA Player Development Program ? What are its goals? How are they carried out? What is the role of the teaching pro? These and other questions have existed since the inception of the program 2 112 years ago. Here, in the first of a series of articles on USTA Player Development to appear periodically in ADDvantage, USTA national coach Nick Saviano outlines the program and addresses several key questions.

From the day a youngster first picks up a tennis racquet - whether it be in school or at the neighborhood park - it is the goal of the United States Tennis Association (USTA) to help this boy or girl enjoy the game and play it for a lifetime.

That is ihe premise for USTA's Player ¡D evelopment Program , a nationwide program that was begun in September 1987 to provide the United States with the finest system of player development in the world .

It proposes to do so by: 1. Expanding the player base. This is achieved through the efforts of core programs such as the USTA Schools Program, USTA ShortTennis, the USTA National Junior Tennis League and USTA Junior Team Tennis. These programs seek to introduce tennis to youngsters of all socioeconomic backgrounds and to keep them playing.

2.

Helping players achieve their potential.

Moving beyond rec reational tennis, the Player Development Program sets forth a path for youngsters with talent and potential. This path begins with local excellence programs and leads to enrollment in any of the more than 100 USTAArea Training Centers, the USTA 12s Zonal Team Championships, the USTA Train ing Camps and , finally, the three USTA Regional Training Centers.

As a USTA national coach, Nick Saviano is primarily responsible for coachi ng the 18-and-under boys on the U.S. National Team. In 1987, he became the first person to be selected to coach U.S. teams in all of the major international junior events. Saviano has coached many of the nation 's leading juniors, inc luding several past members of the USTA Junior Davis Cup and Wightman Cup teams, as well as touring pros and top collegians. As a player, he was a two-time All-America at Stanford University, competed on the Grand Prix circuit for nine years and at one time was ranked among the world's top 50 in singles.

3.

Helping players reach world-class heights. Those junior and collegiate players who, in the opinion of the USTA national coaching staff, are the most likely to become top-20 players are named to the U.S. National Team.

Accompanied by USTA national coaches, these players participate in junior, satellite and major-tour events and receive advice on training, scheduling and technique . Once on the tour, they are eligible for assistance via the USTA Touring Pro Program.

one coaching and endless hours of volunteer work by dedicated personal coaches.

Recommendations for adjustments in stroke technique, match strategy or training regimen will be made in consultation with the personal coach."

Player Development and the Teaching Pro From the beginning, some teaching pros have questioned the Player Development Program, believing it to be a potential infringement on their control over students.

Nothing could be further from the truth. In reality, the program seeks to supplement the efforts of teaching pros, not substitute them .

The following two sections of the Player Development Program's "philosophical position statement" deal with this subject Support System "Place great importance on- forming a strong support system that includes a player's family, personal coach and other team members. The bonds of these relationships will be strengthened so an effective team relationship forms between players, parents and coaches."

Personal Coaches "Supplement rather than substitute for local coaches and programs by offering expanded competitive opportunities, innovative training assistance and reliable sport science-based information and assessment. The secret to producing champion athletes has proved to be effective one-on-

The Player Development Program is committed to aiding, assisting and enhancing the relationship between the player and his or her personal coach, while at the same time providing promising young players with the opportunity to become the best they can be.

Many of the country's most respected teaching pros are active in the program, administrating a highly specialized curriculum to junior players at the various Area

From the beginning, some teaching pros have questioned the Player Development Program, believing it to be a potential infringement on their control over students. Nothing could be further from the truth.

Training Centers and scouting for young talent in their regions.

While this all sounds very nice, you may still wonder how the program actually supplements the efforts of teaching pros.

Here's an example of how:

As a national coach , Saviano, left, accompanies top juniors at tournaments.

The Program at Work Let's say one of your top players has been invited by the national coaching staff to attend a developmental training camp.

The camp agenda consists of drilling players, observing their play, informing and testing them on the sport sciences and making specific suggestions on their game.

In doing so, the national coaches are careful not to undermine any direction the player has received from his or her personal coach. We ask every player to discuss our recommendations with his or her coach before trying anything new. We have great respect for the personal coaches and honor their perspectives and points of view.

21

USTA Player Development

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It's more than just tennis!

22

I make a point of calling the personal coaches before their players attend a USTA camp. I feel more prepared to assist a player when I'm familiar with what he or she and the coach have been working on. It's a good opportunity to learn about a player's problem areas and establish open communication with the coach .

Following the camp, I present the coach with a progress report on the player. At a recent workout, a personal coach chose to attend camp at his own expense. He thought it a perfect opportunity to catch the program in action. In turn, I often make trips to work with a player at home. With the personal coach in attendance, these sessions allow all parties to get in sync with one and other. This is extremely helpful since, as a national coach, I can spend up to 13 weeks on the road with a player. It is additionally rewarding , insightful and productive to meet and work with the player and personal coach face-to-face.

The four U.S. rational coaches (myself, Lynn Rolley, Tom Gullikson and Benny Sims) serve as the eyes and ears for the personal coaches while traveling with the players abroad. I make it a habit to take notes on each player's performance and then promptly forward the notes home to the coaches. The coaches often will follow up with a call to request more details on matches and behavior. This dedication really keeps the program - and the entire developmental process - moving forward.

Impacting the Industry Other reasons why you might consider supporting the Player Development Program? The program is having a ripple effect on the entire tennis industry. Currently, USTA is having an impact on more than 3 million children in the Schools Program and 2 million pre-teens in the National Junior Tennis Leagues. In short, there are at least 5 million new players who will be buying racquets, equipment, apparel and tennis facility memberships over the next two decades.

The industry is counting on this as yet untapped buyers market. Certainly the professional success of USTA-affiliated players such as Michael Chang and Jennifer Capriati has also helped generate interest in the sport among young people. (Chang was the Player Development Program's first USTA Touring Pro, and Capriati, a member of the 1989 U.S. National Team, is now a USTA Touring Pro as well) For young amateurs who show excellent promise, there are more resources available now than ever before in the history of developmental tennis. These include:

USTA Area Training Centers. These centers, designed to supplement local public and private development programs, reach more than 2,000 young athletes annually, targeting ages 1215. With an emphasis on incorporating the sport sciences, the centers are currently set up in 95 locations coastto-coast (a total of 11 5 is planned) and are manned by USTA-trained professionals. Many of these facilities are staffed by USPTA-certified pros.

USTA Training Assistance Program.

Offered to outstanding juniors on a case-by-case basis, this program provides coaching assistance, development camps, sport science work-ups, travel grants and tournament wild cards.

USTA Regional Training Centers.

These facilities are utilized a certain number of weeks each year by the most promising American players for purposes of training and other specialized instruction. They may also be used by the USTA sections for training top sectionally ranked players, as well as to collect and disseminate information on sport science via the USTA junior databank. To date, there are three such centers: Saddlebrook Resort in Wesley Chapel, Fla.; Indianapolis Sports Center; and Atlanta Health & Racquet Club. At least two more sites will be named by 1991 .

U.S. National Team. Th is team consists of junior and collegiate players who, as judged by the national coach ing staff, have the potential, commitment, work ethic, sportsmanship and desire to become top-20 players. These players represent their country in nationally and internationally held junior, satellite and major-tour events and are accompanied by USTA national coaches.

Training, coaching, travel and tournament expenses are underwritten by USTA. The USTA Player Development Program is new, exciting and making waves. And it seeks players, coaches and parents all over the nation to be a part of the team .

There is so much that teaching pros can do for their players and program by getting involved.

For more information on the Player Development Program , get in touch with your USTA sectional office staff person for Player Development. There's definitely room for everyone in this national effort. o

Dates That Rate Exams and Upgrades May 6-7 May 6-7 May 7 May 8 May 12-13 May 13-14 May 14-15 May 18-19 May 19-20 May 20-21 May 20-21 May 27-28 June 1-2 June 2-3 June 2-3 June 3-4 June 9-10 June 12 June 16-17 June 24 June 30-July 1 July 7-8 July 8 July 20-21 July 21-22 July 22-23 July 23 July 28-29 July 28-29 July 29-30 August 4-5 August 5-6 August 5-6 August 16-1 7 August 17-1 8 August 19-20 August 19-20 September 6-8 September 9 September 9-1 0 September 21-23

Salt Lake City, UT St. Louis, MO Woodland Hills, CA Flushing, NY Cleveland , OH Baton Rouge, LA Tyler, TX Stowe, VT Wilmington , DE Mclean, VA Richmond, VA San Francisco, CA Palm Coast, FL Seattle, WA Nashville, TN Denver, CO Minneapolis, MN Flushing, NY New Haven, CT Redlands, CA Nashville, TN Murrieta, CA Redlands, CA Tampa, FL Monroeville, PA Houston, TX Chicago, IL Nashville, TN Flushing, NY Mclean, VA Cherry Hill, NJ Parker, CO Richmond, VA Chillicothe, OH Destin, FL Carmichael , CA (TBA), TX Phoenix, AZ Richmond , VA Mclean, VA Palm Springs, CA

September 24-25 October 4-5 October 6-7 October 7-8 October 9 October 19-20 October 20-21 October 20-21 November 3-4 November 4 November 5 November 9-10 November 10-11 November 11 -1 2 November 13 November 17-18 November 18 November 18-19 December 1-2 December 7-8 December 7-8 December 9-1 0 December 9-1 0

Chicago, IL Hot Springs, AR Ft. Washington, PA Las Vegas, NV Flushing, NY Bradenton, FL Boca Raton, FL Detroit. Ml Portland, OR Redlands, CA La Jolla, CA Tampa, FL Louisville, KY Dallas, TX Flushing, NY Milwaukee, WI Farmington, CT Los Gatos, CA Hilton Head, SC Tampa, FL Minneapolis, MN Denver, CO Myrtle Beach, SC

July 7 July 20 July 21 July 28 July 28 August 5 August 5 August 16 August 17 August 19 September 6 September 9 September 24 October 4 October 19 October 20 October 20 November 9 November 10 November 17 November 18 December 1 December 7 December 9 December 13 December 15 December 15

Murrieta, CA Tampa, FL Monroeville, PA Flushing, NY Nashville, TN Parker, CO Richmond, VA Chillicothe, OH Destin, FL Carmichael. CA Phoenix, AZ Mclean, VA Chicago, IL Hot Springs, AZ Bradenton, FL Boca Raton, FL Detroit, Ml Tampa, FL Louisville, KY Milwaukee, WI Los Gatos. CA Hilton Head, SC Tampa, FL Myrtle Beach, SC Phoenix, AZ Boca Raton, FL Jackson, MS

Tennis Teachers' -courses

December December December December

11 13-1 5 15-16 15-16

Flushing, NY Phoenix, AZ Boca Raton , FL Jackson, MS

Certification Training -courses May 12 May 13 May 14 May 19 May 20 May 27 June 2 June 16 June 30

Cleveland, OH Baton Rouge, LA Tyler, TX Wilmington, DE Richmond, VA San Francisco, CA Nashville, TN New Haven, CT Nashville, TN

May 17-19 May31-Jn2 June 27-29 July 25-27 August 16-1 8 September 6-8 October 17-1 9 November 15-17 November 19-23 December 12-14

Richmond , VA Nashville, TN Nashville, TN Nashville, TN (TBA}, TX Mclean, VA Tampa, FL Los Gatos, CA Los Gatos, CA Tampa, FL

Specialty Courses May 18 May 19 May 20 May 20 May 25 May 26 May 27 May 31 June 2 June 3 June 17

Chicago, IL Chicago, IL Chicago, IL Stowe, VT Nashville, TN Nashville, TN Nashville, TN Palm Coast, FL Palm Coast. FL Palm Coast, FL Lancaster, PA

The above schedule of USPTA Certification exams and courses is subject to change. For more information, call the USPTA Education Department at (813) 973-3777.

23

Upcoming Events ~ onvention Dates ~

USPTA New England Division Convention - May 18-20, 1990

-Stowe, VT. USPTA San Diego Division Convention May 20, 1990.

USPTA Southern Division - May 11-13, 1990 - River Hills Country Club - Lake Wiley, NC. .

USPTA California Division - May 17-20, 1990 - LaQuinta, CA

USPTA New England Division WorkshopJune 20, 1990 - Yale University - New Haven, CT.

Kiwanis Recreation Center Open - May 1720, 1990 - Kiwanis Recreation Center -

USPTA Texas Division- Summer Educational Seminar - August 18-20, 1990.

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Tempe, AZ. USPTA Southern Division May 18-20, 1990 - Wilmington, NC. USPTA Missouri Valley Division- May 20-21 , 1990- The Greens Country Club- Oklahoma City, OK. Royal Lahaina No-Champs Tournament - May 26-28, 1990- Royal Lahaina Tennis Ranch - Lahaina, HI.

USPTA Florida Division Convention - May 3 1-Ju ne 3, 1990- Palm Coast, FL USTA Tennis"Teachers' Conference- August 29-31, 1990- Sheraton Centre- New York, NY. USPTA National Tennis Teache rs Convention - September 15-23, 1990 - Marriott's Rancho Las Palmas - Palm Springs, CA USPTA Northwest Division Convention October 19-20, 1990 - Minneapolis/St. Paul , MN .

Intercollegiate Tennis Coaches Association (ITCA) - December 15-20, 1990 - Sonesta Sanibel Harbor Resort - Ft. Myers, FL.

~ ournaments ~

El Polio Loco Open - May 5-7, 1990- Randolph Tennis Center -Tucson, AZ.

Roadrunner Open - May 10- 13, 1990 Hohokam Tennis Center- Mesa, AZ. USPTA California Division - May 11-13, 1990- Upland Tennis Club- Upland, CA

USPTA Middle States Division Workshop June 16, 1990 -Philadelphia, PA

USPTA Middle States Division - July, 1990Philadelphia Cricket Club - Philadelphia, PA USPTA Northern California Division- August 13, 1990 - Redwood City, CA

USPTA Florida Division Educational Function - August 18, 1990 - Destin, FL. USPTA Pacific Northwest Division- November 4, 1990 - Multnomah Athletic Center.

USPTA Hawaii Divisional Coaches ClinicDecember 29, 1990.

~ pecialty Courses

~

Business and Customer Relations- May 18, 1990- Chicago,

IL. Doubles Strategies and Tactics - May 19, 1990 - Chicago, IL. C.P.R. - May 20, 1990 - Chicago, IL.

US PTA Southern Division - August 17-19, 1990- Melrose Country Club - Hilton Head, SC. USPTA Intermountain Division- August 18, 1990 - Cherry Hills Country Club - Cherry Hills Village, CO.

fnl

~

ther Events

USPTA California DivisionUSTA Tune-up - May 5, 1990 - Oakland , CA

Programming - May 20, 1990 -Stowe, VT. Strategy and Tactics I - May 25, 1990 Nashville, TN .

Strategy and Tactics II - May 26 , 1990 Nashville, TN .

C.P.R - May 27, 1990 - Nashville, TN .

Stroke Analysis - May 31, 1990 - Palm Coast, FL.

USPTA Northwest Division Volvo Clinic -May 5, 1990 Minneapolis, MN. USPTA Northwest Division Workshop - May 11 -13, 1990 -Grandview Lodge - Brainerd/ Nisswa, MN. USPTA Pacific Northwest Division - Educational Clinic -June 3, 1990 - Lloyd Nordstrom Tennis Center- Seattle, WA

The above schedules are subject to change. Questions should be directed to the division or organization in charge of the event. To have your upcoming event published, send the information well in advance to Upcoming Events/ADDvantage, PO Box 7077, Wesley Chapel, FL

33543.

24

N

ow, for the first time, you can parfree through no-cost or very low-cost ticipate in a US PTA -endorsed repolicy loans. So your cash value lasts a tirement program designed to lot longer than it would if you were meet the needs of your organi- ~~~ -~- ~~~ being taxed. zation's elite memoers.

At Last, a You earn a competitive interest It's called The Insured Retirerate today, you build an inUSPIA ment AdvantagesM (IRA) and it come tax free nest egg for offers the f!nancial benefits that Retirement tomorrow, and you still have will last a lifetime. The power estate protection.

Program behind the IRA is Capital Gains~M * a universal life inThe Insured Retirement That's the surance policy from First Capital Advantage. It's a winning Life Insurance Company, that Right Match match for your retirement. helps you build a substantial cash value over your lifetime, for You For more information on how while offering long term pro~iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii:.l you can make a sound finantection for your family. cial decision for your future, fill out the attached coupon or call: All this without the government taxing it today. In fact, The Insured Retirement Andy lngeman Advantage pays a competitive rate of inUSPTA Retirement Program terest that grows tax-deferred.** 2895 East Ocean Blvd.

Stuart, Florida 34996 When you want cash flow at retirement, (800) 533-3996 you simply access your cash value tax Name _________________________________________________________________ Address - - - -- -- -- -- - - -- ------------ ---------- ------------------ -- - - - - - City _____________________________ State ___________________ Zip _ _ __ Day Phone Evening Phone _________________________ Date of Birth ___ _ _ _ _ _ _ _ _ __ *Capital Gains is offered by First Capital Life Insurance Company, San Diego, California. Policy #1094. **Under current lax law.

Women as

Testers.

Observations from a pioneering USPTA pro

by Betty Walsh

T : o often, I hear other USPTA pros complain that they are. unable to control their own destiny in the Association . Nothing could be further from the truth .

Those of you who have not yet read the membership guide, How to Use Your USPTA Membership, may not realize that USPTA's officers make every attempt' to explain how to get involved in and¡influence our Association . I believe this to be one of the essential differences between USPTA and other organizations. , When you get involved and express your views, only then do you understand how things happen. Like any other USPTA member, you can become president of your division or even president of the Association. But like anything that is worthwhile. it's not handed over on a silver platter - you have to work for it.

In fact, there are so many different avenues to becoming active and visible in USPTA that it was only after considerable thought that I chose to pursue certification testing . I have now been in the New England Divisioo's testing program for six years. Little did I realize 10 years ago, when I became a member of USPTA, that I would one day become involved in the actual testing of teaching pros.

The fact that I was active in my division wa s influential in my being asked to train to become a tester. There was a shortage of divisional testers at that time and New England had the foresight to see women involved in the testing program.

I believe that I was the first woman to undertake this role in New England and possibly the entire Association as well . Yes, I did feel a little strange at first. I had not seen a woman tester before, and since more of the applicants are men, I was

Betty Walsh is head tennis coach at St. George Girl Sc hool in Newport, R.I. She was the Connecticut High School Coac hes' "Outstanding Coach of the Year" in 1980and 1981 .

Walsh formerly served on the board of the USPTA New England Division. She was recognized as USPTA Southern New England Senior Female Player of the Year in 1986 and as USPTA Southern New England Pro of the Year in both 1983 and 1985.

concerned about being one of the first to break into this traditionally male-dominated role .

It takes time , travel , training and expense to become an accredited tester. I learned during this time - and find it still holds true - that testers feel a real sense of commitment toward USPTA and its standard of excellence. We continually strive for improvement in areas of fairness, accuracy and objectiveness.

As for the role of women in this area, proficiency is the bottom line - not gender.

Another discovery I have made is that women applicants for membership feel more comfortable at a test site headed up by a woman . In my own experience. many female applicants have expressed relief at seeing a woman in charge of the test and

later acknowledged that it made them feel more confident.

Above all , though, being a tester is a great learning experience. George Bacso.

USPTA's director of certification and academies, and his excellent staff provide a high professional standard of training for testers.

And there is much to be learned from the various applicants for membership, who bring new ideas to the test that can be beneficial to our own careers.

Although I am still somewhat in the center of the involvement spectrum, I have gradually come to feel more a part of my Association and have made my views heard in the areas of my greatest interest.

The woman teaching pro is far more active today than 15 years ago. In fact, at one time, woman teaching pros were cast as teachers of only one particular group or another - such as women's groups or children 's groups - and men rarely took lessons from them. All of that has changed, however.

Our Association is committed to serving men and women alike, and I am personally grateful for the opportunities that have been afforded me. I encourage all our women members to take advantage of these benefits.

If you would like to become a tester like myself, I suggest getting involved in divisional activities and letting your intentions be known. You will find that the work is challenging, rewarding and satisfying. tr Whether the evolution of the woman teaching pro is a product of the times, a reflection of the improved quality of women 's teaching or both will become the subject of future articles. As always, we welcome your submissions. - Ed.

27

Topic: Country Qub Tennis Operations

1. What are the two types of private country clubs?

0 A posh and snooty ¡ 0 B. member owned and privately owned 0 C. golf/tennis and golf/swimming 0 D. restricted and open

10. What is the most common reason a family joins a country club?

0 A to play golf 0 B. to become physically fit 0 C. it's a status symbol 0 D. the social activities

2. How often is it recommended that a club management team meet?

0 A once a day 0 B. once a week 0 C. once a month 0 D. once a year

11 . True or false: Most everyone agrees that it is best to offer a limited amount of club programs.

3. True or false: " People skills" are necessary, but business skills are more important when considering your staff.

4. True or false: When possible, it is best not to promote individual staff members within your operation.

5. True or false: In the pro shop, since dealing with basically the same clientele day to day, it is a good idea to change your displays on a regular basis.

6. True or false: In the pro shop, it's a good idea for the tennis pro to sell to customers the racquets he or she knows is best for them.

7. True or false: Generally, it is a good idea to pioneer new products in the pro shop.

8. Which adult members are more likely to take lessons?

0 A those who have been mostly inactive 0 B. active members 0 C. members with chi ldren 0 D. members without child ren

9. The pro can generate more lesson revenue per teaching hour in: 0 A private lessons 0 B. group instruction 0 C. semiprivate lessons 0 D. small towns

12. Which of the following is NOT a proper step to make the most of money available for a club project?

0 A hire a special project manager from outside the club 0 B. check out other facilities 0 C. gather project estimates 0 D. consider the project options and restrictions 13. True or false: A tennis pro who knows little about bids and budgets should excuse himself/ herself from a special club project in which this information would be needed.

14. True or false: Capital expenditures and direct expenses are accounted for in the same manner.

15. Traditionally, country clubs have placed severe limitations on the development of good: 0 A round-robins 0 B. junior programs 0 C. adult programs 0 D. adult/child tournaments 16. What it considered a good instructor-tostudent ratio per court?

0 A 1 to 10 0 B. 1 to 20 0 C. 1 to 4 or 5 0 D. 1 to 2 or 3 17. True or false: The more students per court, the higher the fee should be.

18. True or false: When putting on a club

championship, you must follow USTA rules to the letter.

19. The primary social mixers at every club are: 0 A adult championships 0 B. handicap tournaments 0 C. kids' events 0 D. round-robins 20. What term should be used instead of " runner-up" at a club championships?

0 A also-ran 0 B. finalist 0 C. second-place finisher 0 D. bridesmaid

21 . On a clay court, how does additional sand affect the speed of play?

0 A slows it down 0 B. speeds it up 0 C. no difference in speed of play 0 D. all of the above 22. What is a good way to maintain moisture on a clay court during hot seasons?

0 A remove all "no-spitting" signs 0 B. use calcium chloride 0 C. use aluminum chlorhydrate 0 D. "drown" court in water 23. What does "eye fatigue" mean pertaining to the pro shop?

0 A constant use of similar colors, decorations and displays 0 B. use of clashing colors in displays 0 C. ugly pro shop help 0 D. not enough color in displays 24. Which of the following are benefits the pro should expect from a club?

0 A retirement plan, paid vacation and insurance 0 B. tax benefits, meals and other perquisites 0 C. six-figure salary, company Cadillac, free golf D D. all except C Answers on page 31 .

29

INDUSTRY ACTION USTA • Chris Evert will serve as a special advisor to the U.S. National Team, offering support to team members at major tour events and monitoring the progress of all 18 players on the team throughout the year.

Also, Evert will assist USTA in a campaign to attract more young people to tennis. David Markin, USTA president, said it was "an honor" to have Evert involved in the Player Development Program. Said Evert: "The sport has been great to me, and I want to give something back to it. " • Perrier Sparkling Water was signed to a product sponsorship with USTA's Volvo Tennis league program, the largest adult recreational tennis league in the country.

• The USTA video, That Special Partnership: The Parent, The Coach, The Player, took first place in the athletic administration category of a national video contest sponsored by the American Alliance of Health , Physical Education , Recreation and Dance.

The USTA video is available at a cost of $12 ($8 for USTA members) through the USTA National Film Library, 707 Alexander Road, Princeton, NJ 08540.

• The 20th anniversary USTA Tennis Teachers Conference will be held Aug .

29-31 at the Sheraton Centre in New York.

Speakers include Stan Smith, Arthur Ashe, Jim Loehr, Rod Dulany, Dennis Van der Meer and Jack Groppel. For further details, write to USTA Tennis Teachers Conference, 707 Alexander Road, Princeton, NJ 08540, or call 1-800223-0456 .

Associations • Club Managers Association of America (CMAA) appointed James B. Singerling to the administrative post of executive vice president. Singerling, a CMAA member the past 17 years, served as vice president and general manager of Coral Ridge Country Club in Fort Lauderdale, Fla., and was a corporate official in the Robert Trent Jones, Sr. golf course design, construction and management companies.

30

James Singerling . right, with CMAA President Ken Brown.

Singerling succeeds James Schuping, who resigned in February.

• U.S. Tennis Court & Track Builders Association announced its 1990 Industry Awards, which included Treyburn Country Club Tennis Center (Durham , N.C.) as winner of the Russell B. Goddard Memorial Award for excel lence. Built by Oehler Court Company of Durham, the Treyburn facility has eight courts - six Fast-Dry and two asphalt. Also honored was Pacific Tennis Courts, Agoura, Calif., in the technical excel lence category. To enter the 1991 contest, write to USTC&TBA Awards, 113 W Franklin St., Baltimore, MD 21201 , or call (301) 752-3500.

Pro Tours • Rising star Jimmy Courier, whose family resides in nearby Dade City, Fla., moved his training to Harry Hopman/ Saddlebrook International Tennis at the Sadd lebrook Resort, north ofTampa. Courier, 19, had trained at the Bollettieri Tennis Academy in Bradenton, Fla. Courier's coach, Sergio Cruz, moved with him to Saddlebrook.

• Touring/teaching pro Tim Gullikson joined the Hopman coaching staff in a newly created division catering to the touring pro. Gullikson will work in conjunction with fellow USPTA pro Tommy Thompson,

who was named Hopman director of coaching. The head pro position previously held

by Thompson was filled by staff pro Alvaro Betancur.

• For the second year in a row, ATP members selected the GTE Championships as the Tournament of the Year.

Events were nominated on the basis of feedback from players and tour managers over the year. The '89 GTE Championships was directed by Mark Miles, who is now chief executive officer of the IBM/ATP Tour.

• Fifteen touring pros attended the first ATP Tour University program March 2729 at the ATP Tour headquarters in Ponte Vedra Beach, Fla. The program covered various aspects of a pro's life on the tour, including fitness, nutrition, financial management and media relations.

• Zeljko Franuiovic was named vice president of the IBM/ATP Tour, and Vittorio Selmi was appointed director of ATP Tour Services/ Europe.

Manufacturers • Penn Racquet Sports announced the promotion of Timothy Sturm to western regional sales manager, in charge of 12 western states, Alaska and Hawaii. Penn also announced the following hirings: l.

Douglas Keeney as central regional sales manager, in charge of 12 central states; Kendall lyon as district sales manager, responsible for the south Florida and south Georgia districts; and Sheri Norris as sports promotion coordinator, to organize national promotions of Penn tennis and racquetball lines.

• Rocky Mountain Sports designated Art Thomson as North American product manager of Gripsy overwraps and replacement grips. Thomson, of Englewood, Colo., is a member of USPTA • Dunlop Slazenger, Nike and Ray-Ban are teaming up to present Tournament Tough Player/Parent Workshops for ranked junior players. The workshops are designed to improve the performance of promising juniors through positive parental/ coach ing involvement. Call Carlos Goffi at (803) 768-9797.

• Larry Collins was named vice president/ general manager of Mizuno Tennis, Norcross, Ga., a subsidiary of Mizuno Corporation of America.

groups interested in advancing coaching education. The task force will meet again in October at an as yet unannounced site.

• The Lawn Tennis Association of Great Britain, concerned over poor British showings in recent years, suspended the Wightman Cup series, an annual competition between the leading women players of Great Britain and the United States. The Brits last won the Cup in 1978.

• USPTA teaching pro Ron Holmberg and four others were inducted into the Eastern Tennis Association's Hall of Fame. The inductees are to be honored in a dinner on May 18 in White Plains, N.Y.

Answers to Tennis Quiz on page 29.

1. 8 9. 8 17. False 2. 8 10. 0 18. False 3. False 11 . False 19. 0 4. False 12. A 20. 8 5. True 13. False 21 . A 14. False 22. 8 6. True 7. False 15. 8 23. A 8. 8 16.

24. 0 (Note: All questions were taken from The USPTA Guide To Country Club Tennis Operations)

c

SCIENCE & TENNIS Larry Collins

Miscellany

Playing Coaching Winning Tennis Science for Tennis Players

• The lnfiniti Division of Nissan Motor Corp. was named title sponsor of National Tennis Month, presented by TENNIS Magazine, and the Amateur Mixed Doubles Classic. National Tennis Month began on April 15 and ends on July 1.

• Tennis racquet sales rose 14 percent in 1989 to $146.7 million {wholesale) as experienced players switched to the widebody styles and.a surge of new players took up the game, the American Tennis Industry Federation reported . Total unit sales jumped nearly 16 percent, to almost 3.67 million . For the second straight year, the $1 00-over racquet category experienced sol id growth - sales of 450,000 reflecting the popularity of the wide-body.

• A task force of coaching educators met in Kansas City, Mo., to discuss steps toward the creation of a National Coaching Education Association {NCEA). Talks centered on such topics as organizing an annual conference, identifying a common body of knowledge for coaching education, and developing educational guidelines. NCEA memberships will be open to all persons or

by Howard Brody, Ph.D 150 pp. , 11/us., 1987 Dr. Brody explains how the laws of physics work in the game of tennis. Item #4049 Price $15.95

Science of Coaching Tennis

by Jack L. Groppel, Ph.D., James E. Loeh r, Ph.D., Scott Melville, Ph.D , and Ann Quinn, M.S 272 pp. , 11/us. , 1989

A combination of the sport sciences of biomechanics, motor learning, exercise physiology and sport psychology into one comprehensive volume. Item #4149 Price $21.00

Complete and mail to: USTA Publications Departm ent 707 Alexander Road Princeton , NJ 08540-6399 Quantity

The Pursuit of Sporting Excellence

Amount Tennis Science for Tennis Players {Item #4049) $15.95 Science of Coachi ng Tennis {Item #4149) $21.00 The Pursuit of Sporting Excellence {Item 6 4151) $24.00

by David Hemery. 295 pp. , 11/us., 1986 The candid remarks of 63 top performers from 22 sports give you valuable insight into the ingredients of athletic success. Item #4151 Price $24 .00

20% of total for shipping and handling Total

II

NAME ADDRESS CITY/STATE/ZIP

A:

ll~

United States Tennis Association Publications Department 707 Alexander Road Princeton , NJ 08540-6399

31

CEO's message

A Shoe That Fits Pro Penn is a proven winner and worthy of the USPTA seal Tim Heckler, CEO

I

am often asked by our members to explain and justify the basis for USPTA's endorsement of certain products over others. These justifications, although significant, are often founded on business logic that is not always immediately apparent to the general observer.

For example, there were several key considerations behind USPTA's recent decision to endorse the new Pro Penn shoe line. One was Penn's record of excellence with its other products, including the USPTA-endorsed Pro Penn tennis ball. Another was the exclusive pro shop distribution system.

And, finally, the Pro Penn shoe was to include the USPTA initials. This all added up to greater pro shop profits for the membership at large.

There are two ways by which endorsee-based benefits are brought to the membership. One is by encouraging a certain amount of free products from the endorsee, a concept that has benefitted several past endorsement programs.

Another way is to involve prod_ucts that sell well in pro shops, and to direct the endorsee toward providing quality products with sufficiently low prices in order to produce more hard dollars for the pro shops.

As you can see, we would be remiss if we didn 't pay serious attention to this latter cou rse . Similarly, one of the main factors behind the Pro Penn tennis ball becoming a nationwide best seller is its pro shop distribution . For their part,

32

participating pro shops see the Pro Penn ball as a valuable weapon against competing discount tennis stores.

Prior to the shoe endorsement, Penn's top executives had asked us how they could help USPTA pros while helping themselves. We responded that we needed a top-quality product with an excellent price point, protected from discount stores, that came with excellent distribution in small and large quantities.

Not only did the Pro Penn shoe satisfy all of these needs, it also included the USPTA initials right on the product - a great source of positive image exposure - and it was aesthetically packaged . Add to that the offer from Penn of a national advertising campaign (promoting the USPTA name) and excellent service on orders and re-orders.

In 1986, the same executives from Penn , meeting with myself and thenUSPTA Pre sident Mike Eikenberry, posed the same questions with regard to the Pro Penn tennis ball. We responded with many of the aforementioned recommendations - to which Penn responded immediately, paving the way for a 100 percent increase in ball sales at USPTA member-run pro shops over the ensuing four years.

All of this took place during a relatively flat tennis market, meaning that Penn 's responsiveness and willingness to invest in our programs had made the difference. Penn has assured the same positive approach to the Pro

Penn shoe whenever we find any major needs on behalf of our members.

All of this serves to explain why we chose to endorse the Pro Penn shoe. It is a quality product from a responsive company that, over the past 18 years, has shown a keen interest in supporting USPTA pros in pro shops, educational programs and all of their other needs.

I urge you to work diligently with Pro Penn and USPTA on this excellent program and , as always, I look forward to your comments.

H

The same kind of German engineering responsible for some of the world's fastest cars is behind the new Pro Penn tennis shoe. Created by a famous German designer, this shoe embodies the same obsession with performance and refined sense of style that you might see in a 911.

Look beyond the Pro Penn's uncluttered, white leather exterior and you'll find high-tech features and exotic materials. Like an interior

strap of nonstretching Hytrel*which anchors organization of tennis professionals. your foot in the shoe. And a sole made of Long Men's and women's Pro Penn tennis Play Formula 144A~ a new rubber compound shoes are available in narrow, medium which will wear for hundreds of hard matches. and wide widths. Look for them at 'This brilliantly conceived shoe is manufac- your pro shop or tennis tured with the stringent quality control that has specialty store. Stickers made Penn and Pro Penn tennis balls number not included. one in the world. The USPTArecently1Jtlftl/J81ftft named it the official shoe for their • U ••••· ·A regrstered 1rademark of Dui)(Hlt Company.

Part tennis shoe, part Porsche.

BULK RATE U.S POSTAGE

PAID Tennis Professionals

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Permit No . 388 7 Tampa , FL