BEFORE HYPER CARBON, THEY WERE MERE TENNIS CHAMPIONS. Now, YOU MIGHT SAY THEY'RE ROCKET SCmNTISTS.
USPTA Logo Merchandise COLOR (circle) SIZE (circle)
PRICE
Star warm-up
navy/ red/ white
XS, S, M, L, XL
$95.00
Star polo shirt
white/ navy/ red
XS, S, M, L, XL
$28.00
Star men's spandex shorts
""30, 32, 34, 36, 38, 40
Star men's micro-fiber shorts Star men 's pique shirt
navy, red, white
TOTAL
$34.00
S, M, L, XL
$24.00
© navy, red , wh~e
S, M, L, XL
$28.00
@
S, M, L, XL
$34.00
white/ navy/ red
QTY
$28.00 $28.00 $22.00 white/ navy trim
S, M, L, XL
$36.00
navy, white
M, L, XL
$44.00
navy, white
S/ M, L/XL, XXL
$39.00
navy, red, white
one size
$11 .00
one size
$2.75
3" pair
$3.50
5" pair
$4.50
9-11
$3.50
10-13
$4.00
11 "X 18"
$4.00 $1 .50
1"
$2.00
navy/ red
2" x 3"
$0.50
gray/ navy/ red
7" x 9"
$6.00
A
UsP ta
Y
SUBTOTAL f-------1 Houston (MTA) res1dents add 8.25% tax Other Texas res1dents add 7.25% tax l - - - - - j
0
U.S. orders: Add $7 .95 sh1ppmg and handling fee
aska, Hawa11 . U S terntorles and Canada- additional fee
requ~red
to cover a1r fre1ght)
f------1
International orders: v1a express mad only (contact USPTAl
f - - - --
-1
TOTAL PAYMENT METHOD:
0Visa
0MasterCard
O check (payableto USPTA)
Name as it appears on credit card Credit card No. Exp. date Signature
0 Res idence 0 Business
SHIPPING ADDRESS (No. P.O. boxes, please):
Name Street City
ZIP
State Dayt ime phone No.
Member No.
USPTA Gift Shoppe, 3535 Briarpark Drive, Houston, TX 77042 tel (800) USPTA-4U • (713) 97 -USPTA • fa x (713) 978 -5096 e-mail : proshop@uspta .org • www.uspta .org
the total professional - enhancing your career 9
Ask the professor - Avoid overuse of caffeine in sports by Jack Groppel, Ph.D., USPTA -Although caffeine can enhance performance, it is considered a drug by the International ~lympic Committee.
15 Working with your students' confidence by Doug Eng, Ph.D., Ed.D~, US PTA - A healthy playe rcoach relationship is critical in enhancing s.elf-confid ence.
news
22 Power up your promotions by Tim Post, USPTA - Id eas and techniques to enhance
21
off-court promotions
Bollettieri Sports Academy hosts USPTA Certification Exam
27 Painless cost controls for your business
30 Tennis burns it off
Steps to t~ke to keep yo ur money where you·want itin your business and yo ur pocket.
34 Pro Penn Quarterly Discount
departments 4 USPTA mai lbox 5 Pre~ ident' s message
uspta world conference on tennis 12 Bollettieri tops list of tennis who's who for USPTA
6 Little Tennis tips 7 CEO's message
29 Career development
World Conference
13 If you 're looking for answers ...
31 Industry action
1 3 And the winner is ...
33 Classifieds
voh.1me 23 • issue 6 ADDvantage magazine editorial offices USPTA World Headquarters 3535 Bria rpark Drive, Suite One Houston, TX 77042 Phone - (713) 978-7782 (800) USPTA-4U Fax - (713) 978-7780 e-m ail - magazine@uspta .org
Editor Managing edito r
Shawna Riley Ju lie Myers
Circulation
Kathy Buchanan
Advertising
Dia ne Richbourg
Office hours : 8:30a.m . - 5 P·r:t:l" Central time
ADDvantage is published monthly by the United Stales Professional Tenni s Association.
The opinions expressed in ADDvantage are those of the authors and not necessarily those of ADDvantoge or the USPTA. Copyright© United Stales Professional Tennis Association, Inc. 1999. All rights reserved . Reproduction of any portion of the magazine is not perm itted without written permissio n from US PTA.
ADDvantage/June 1999
3
USPTA mailbox Dear USPTA, USPTA Litd e Tenni s is bec omin g mo re p o pul a r amon g th e children o f Amman and their parents. About 2 5 new kids join the program eve ry season since it was launched at the YW CA in September ' 97. S o far, I had fiv e ve ry su ccessful seasons with an ave rage of 120 students ( 3l 0 years) participating each season. More than 40 juniors betwee n 8 and l 0 yea rs o f age have graduated from Little Tennis ove r this period to become su<;,cessful on full-scale tennis courts, m any of them as competitive tournament playe rs. M y program has two major kickoff events - th e Fun Olympic D ay for all ages and the seasonal Little Tennis tourn am ent for competitive playe rs 6 - l 0 years, plus , of course, the league activity.
The assisting teaching staff is wonderful ; th ey are becoming more p rofessional at teac hing the kid s and follo wing a systemati c lesson plan th at I prepare with them for each age gro up over the whole season. USPTA's Complete Gu ide to Little Tennis is a great source, and s ince I st arted implem entin g its lesson pl ans I have noticed more success in th e way the kids learn skills and improve in th e game. Th e Pro Penn Stars ball , in m y opinion , is the bes t tea chin g aid I h ave ever used to make children eas il y shift from p eewee to full- sca le courts. Its fl ying and bo uncin g charac t eri stic s m ake it ideal for improvin g full -court cove rage as well as proper full- s troke m ec hani cs, not to m ention the su ccess of children playin g with it.
The only difficult y 1 exp erience is getting th e p arent s involved as parent coach es. Very few of them can make the commitment to regula rl y s t ep on the court and play with th eir child re n during the lesson. On th e other hand , th ey are supportive when it com es to t c;> urnaments . Sincerel y, Rafat Al-Qaisi , USPTA Jordan
MARKETING 0
~h- e
Inte r net
USE THE INTERNET TO COMMUNICATE WITH YOUR MEMBERS AND PROSPECTIVE MEMBERS!
FROM YOUR CMJN COMPUTER, USING THE "CWs-UPDATE FEATURE", YOU CAN EASILY CHANGE INFORMATION ON:
menus I surveys I special events I newsletters 16823 C;q:JCain. Kn Dmoe J~.F1ooda33477
CkJbliOtJS( (561) 7<17~7600 Pr<.>Sbop(561)7..7-5558 1-800-3 10-124!11<:1.-eac:harryi!:Xle>UIOC!
bulletin boards I opinion polls I proshop specials
.
calendars I and more!
"CLUB-UPDATE" FEATURE
No
I
YOUR OWN ".COM" ADDRESS
LONG TERM CONTRACT
I
FREE WEBSITE DESIGN
IT'S EASY! GATHER THE INFORMATION AND SEND IT TO Jonathan's Landing is a PCMA designed website
4
ADDvantage/ June 1999
P.C.M.A.
949.443.3230
â&#x20AC;˘
A President's me sage------.. usptao
v
Take advantage of what you have earned- your membership
Y
ou are a member of the No. I professional tennis-teaching association in the world . This membership was not given to you you earned it by passing the most complete and difficult test a tennis professional can pass. Now that yo u are a member, what can it do for you?
Promotion
combine a great learning experience with some fun and relaxation. The World Conference this year will take place at the Doral Golf Resort & Spa, Sept. 19- 2 5. You can look forward to great seminars and speakers, tennis, parties and more. By staying educated you stay on the cutting edge, and in today's job market, that could just make the difference.
A membership m USPTA tells the tennis world that you are certiJobs fied and qualified to teach ¡tennis. As stated m the beginning of With proper promotion, this should this article, I spoke of our relationgive yo u an edge in (he job market ship with allied associations that and possibly make your current po ~ hire tennis professionals. They now sition better. USPTA has open lines understand how a USPTA profesof communication and works directsiona l differs from all other tenly with the allied associations nis-teaching professionals. This (USTA, Club Managers of America not only helps yo u when you are Association, International Health, seeking a new position, but can also Racquet & Sportsclub Association help to improve yo ur current posiand National Recreation and Park tion. "Find-a-Pro, " one ofUSPTA's Will Hoag Association) whose members are innewest programs , will also help in volved in hiring tennis professionals. the job market. T he program has On both a national and divisional three fu nc tions: level, USPTA sends representatives to attend and I. Helps tennis players locate the USPTA prospeak at all of our allied associations' conventions. fessional nearest to them But the promotion only begins here. It is up to 2. Helps USPTA professionals find part-time yo u to really make it work by promoting yourself tennis teaching jobs in their area or relocate to List USPTA next to yo ur name everywhere it is another area for a fu ll-time position written - the sign at your workplace, stationery, 3. Helps provide a facility looking to hire a tennis business card and even thank-you cards - all of professional with a list of certified USPTA which can be purchased from the national office. members interested in relocating to their area Also, make sure your 11ame is fo llowed with_USPTA in non-commercial newspaper articles, pub.l ications Only USPTA members can take advantage of and when yo u write articles. Remember, you earned , this program . . those letters. I have only written about three areas that yo u, as a member of USPTA, can take advantage of Education there are many more. Please use your membership Your membership entitles you to attend all (in to its fullest. You have earned the right. Also, let and out of your division) educational events offered us- yo ur divisional and national officers - know by USPTA. Divisional conventions are offered year how we are doing and how we can better serve you round and at some great resorts. It is possible t o in the future. ~
NATIONAL BOARD OF DIRECTORS President
Will Haag
Rrst Vice President
Joseph Thompson
Vice Presidents
Harry Gilbert Mark McMahon David T. Porter Ron Woods
Secretary-treasurer Townsend Gilbert Past President
Kurt Kampenman
WORLD HEADQUARTERS CEO
Tim Heckler
Director of Operations
Rich Fanning
Executive Assistant
Mo~ Bostrom
Diredor of Communications
Showno Riley
Communications/ Divisional Liaison
Courtenay Dreves
Communications
Jill H. Phipps
Publications Coordinator Public Relations Coordinator
Julie Myers Dan Saine
Marketing Coordinator
Diane Richbourg
Director of Career Development
Jim Peavy
Educational Administrator
Thelma Holmes
Career Mathew Thompson Development Assistant
Sports
Elizabeth Ten Broeck
Marketing Assistant
Webmaster/Corporate
Christi Call
Services Manager Corporate Secretary
Janice Stollenwerck
Computer Services/
Kathy Buchanan
Club Relations Divisional Executive Administrator
Yvonne Hung
Membership/
Vicky Tristan
Education
Membership/
Angela Reese
Education Assistant
Membership/
Joyce Saberola
Education Assistant Financial Manager
Controller
Renee Heckler
Theresa Weatherford Ellen Schmidt
Insurance/ Merchandise Services Merchandise Services
Susan Wright -Broughton
LEGAL COUNSEL Attorney-at-law
Paul Waldman
For information, write the
USPTA World Headquarters 3535 Briarpark Drive, Suite One Houston, TX 77042 Phone (713) 97-USPTA (800) USPTA-4U Fax (713) 978-7780 e-mail- uspta@uspta.org Internet - www.uspta.org
Office hours: 8:30a.m. ¡ 5 p.m. Central time
ADDvantage/ June 1999
5
c
2
··~~~. . . . . . .
l ittIeTen ni~ ti p~
a
c
•
Pick-up time It is usually very difficult to get junior tennis playe rs to pick up tennis balls during lessons , especially those in m y IOto 12-year-old classes. Recently, however, I instituted a system whereby the junior who picks up the most balls doesn't have to pick up any balls the next time. Using th e fact that most juniors don't like to pick up as motivation to encourage th em to pick up has made a huge difference. No more five-minute-l ong sessions with me pleading wi.th the juniors. No more full-court shots hitting m e in the head and them claiming they were aiming for the basket. Now sometimes, they even get annoyed if I attempt to help them pick up. David George, USPTA Princeton , N .J. It seem s to be a universal problem. As a clinic w.i nds down, the courts are covered with tennis balls . It's round- up time. In the past, my reques ts for assistance were usually met with blank stares or responses such as, "Can I get a drink of water?" or "I have to go to the bathroom ." It was as if I had spoken in a foreign language. Each day, same story, until recently when I had a new idea . Enter the big Wilson racquet- the 4 -foot, 5in ch displa y racquet. I put this racquet on th e court and th e kids run around and pi ck up the balls and stack them on it. We keep track of how many balls they can stack up . Each class t ries to "outs tack " the previous class. This ongoing challenge serves two purposes. First, it encourages all the students to help with the cleanup process . Second, it is a fun tea m-building activity. Give it a try.
John L. Foley, USPTA Swampscott, Mass.
Hat trick of tips H ere are three easy ways to get kids to follow through without losing yo ur voice. First, host a "puppet day," during which children bring in their favorite puppets. Have the kids put the pupp et on their nondominant hitting hand. Th e n demonstrate with your own pupp e t how they should place the throat of the racquet into their pupp ets' mouths when they are done hitting the ball. Scratch-and-sniff stickers provide a quick fix for forehands and backhands. Plac e th e stickers on the backside of the bicep s of the dominant arm. Explain that after they've hit the stroke, they should be able to sniff the scent of the sticker. Add to the variety of stickers by having them spray scents from home on their own collection. The hat trick is finished with a game all kids love, called "dot to dot. " H ave them imagine that there is a dot on their chin and shoulder, and when they are done with the shot, t he two dots should m eet. Once you 've introduced t~ese tips , you'll find it more attention-grabbing to say, "C hew on the racquet," "sniff t he sticker " or "dot-to-dot. "
Matt Springer, USPTA Richland , Wash.
G 6
ADDvantage/ June 1999
&
feED's
m essage,-~---
Communicating with USPTA members: Committing one's passion and opinions to paper is sure to inform some and offend others
A
s someone who writes editorials for Writing a USPTA editorial on a sensitive subADDvantage, I'm sometimes faced with jec t can be likened to performing microscopic surcircumstances that forc e me to address gery. The dissection has to be precise with carefu l controversial issues. In tackling some potentially consideration to collateral d am age that can be contentious subjects, I know th ere caused by the slightest slip of the will be people and groups that don' t knife ( in this case the computer always agree with what I've written . keys) . A miscalculation to the right You ma y have noticed over the and yo u turn yo ur ad versary into a victim. A slip to the left and for the last year or so that our messages have d ea lt with som e pretty tough subsake of diplomacy you can m ake the article so vague that only a handful jects related to ou~ industry and USPTA's position in it. I'm happ y of people understands your point. to report that your response has been It's also possible that the peo tremendously positi ve . You have ple yo u consider yo ur supporters welcom ed the information and ap( in our cas e USPTA m e m.b ers ) plauded our effort s to take a stance mig ht very well support the very on yo ur behalÂŁ topic over which yo u take iss ue in T im Heckler You 'd be surprised how difficult an editorial. Why wo uld we want it is to write an informative ye t canto hurt any feelin gs or make enedid editorial. There are many things to consider lnies of these p eople? In most cases they are not befo re completing the final draft. These things can full y inform ed of the facts, and how th ey receive affect the angle we take on an iss ue and can in th e ~nformation will create a lasting impress ion and clud e industry events , and our relationships with on e that might reflect negatively on the writer. other gro ups and individuals in our industry. BeHonesty, above all else, is the most critical elecause we must consider each word carefully, as much ment to any editorial. If you have to exaggerate or as 50 percent of what I initially felt was critical stretch the truth , you shouldn't be writing on the m aterial can end up on the "cutting room floor. " subject. The public is very judgmental and the In the simplest terms , an editorial should be slightest mistake can cause you to lose credibility. Every opinion in an editorial has to be scrutithe honest venting of an author 's pass ion and knowledge of a subject. But, it is seldom that all nized for a counterattack that is usually laden with of one's passion or knowledge can be ~o mmitted "spin. " Spin has now overtaken "victimiza t ion" as to words. the most common ly used weapon in today' s business culture. Business adversari es know that once One writer who regularly accomplishes such a feat is Gene Scott, publisher of Tennis Week. I ad-, yo u or yo ur opinions are discredited, they have won mire Gene for his courage to stick to his con vica major battle in the war of words . tions. H e writes from the hea rt and 'a true love of Although freedom of the press is a wonderful th e ga m e and , like any good journalist , he probaideal , mos t writers ultimately have to answer to someone, whether it is advertisers, editors , a board bly offends more than a few people each time he writes. As sad as it is, if you aren't offending anyof directors, pgblic pressure or friendships . It's one, yo u're probably not doing a very good job of see Writing, nex t page telling th e whole story.
an editorial should be the honest venting of an author)s passion and knowledge of a subj ect.
ADDvantage/ June 1999
7
T h
â&#x20AC;˘
future of tennis starts here
1999 USPTA World Conference on Tennis Ooral Golf Resort & Spa, Miami Se ptembe r 19 - 25
Where is tennis headed in the new millennium? Who will emerge as tomorrow's top players and teachers? What will it take to excel in our industry? More than 1,500 top teaching professionals, VIPs and an unparalleled lineup of tennis experts will share answers to these questions, and more. They'll compete for prize money in the USPTA International Championships, browse the USPTA International Tennis Buying Show, learn the latest at more than 60 seminars and network with the best and brightest in the game. Make plans now to join your peers at the world 's premier tennis-teaching conference. Stay ahead of the curve. Know the trends. Make a difference in your sport. The future of tennis starts here ...
8
ADDvantage/June 1999
Writing from page 7
much more difficult for writers to expose injustice than to "let things ride. "All of th ese factors can and do affec t the regularity with which hard facts a~d,tru e feelings are exposed. An editorial in ADDvantage magazine might take anywhere from a few hours to several weeks to complete depending on th e sensitivity of the subject. The articles that refer to industry partners like USTA, TIA and other groups usually rake the longest. They generally are written wit h great care and research, rewritten and edited by severa l people from seven to 10 times, reviewed by legal counsel and finall y passed by USPTA's president before re~ching the printer. You usually read an editorial only once, just imagine the writer's ordea l of having to read and modify it another nine rimes! I've h eard from man y ADDvantage
readers that yo u enjoy and appreciate candid editorials , since the information brings you into t he loop and makes yo u an important part of the Association. M embers also tell me that they feel left out or u'ninformed if the communications are mostly " milk toast." If we lived in a perfect world, there wo uld be no need to wri te "controversial" editorials. But, the real world needs laws that govern freedom of speech and freedom of the press , both of which can be very effecti ve tools for justice. Without the ability to express one's opinions and to compare facts , the people with the most money or power would be able to unfairly sway public opinion . It would be much eas ier for USPTA's directors to take the easy way out and write only about positive issues. The tas k would rake much less rime and crea te less aggravation but the downside is that you - the m embers - would be much less informed and involved in the direction of your profession. ~
TENNIS TUTOR
Portable Ball Machines #1 selling tennis ball machines worldwide _
r------,
I USPTA I IL.DISCOUNTS ______ .JI
w/ Spin Control
TENNIS TUTOR
1-800-448-8867 for FREE brochure
www.sportstutor.com
Sports Tutor, 5350 Biloxi Ave., N. Hollywood, CA 91601, fax : 818-762-9438
AsK
JACK GROPPEL, PH.D.
THE PROFESSOR
• Avoid overuse of caffeine 1n sports I understand the ro le ca £ ine in society, but as it pe ta ns to sport performance, what role can caffeine play' Consuming 5 to 9 m ils of caffeine per kilo gram of body weigh t ( 340 to 600 mi ll igrams for a I 50pound [68 kilogram] person) prior to endurance exercise ma y enhance performance by
sparing muscle glycogen. Caffeine raises epinephrine (adrenaline) levels, which stimulate the release of free fatty acids fro m the ad ipose tissue. T his increases fat ut ilization an d red uces mu scle glycogen usage. However, t he use of caffein e is considered a form of doping by the In ternat ional O lympic Com mi_ttee. The
IOC has set an upper limi t of 12 micrograms per mill iliter of caffeine in the urine, which can be reached by consuming 800 m ill igram s of caffe ine , t he equivalent of ap proximately five cups of coffee. Bear in mind , caffeine is not limited to coffee. Commo n over-t he-coun ter dr ugs, as well as many soft drinks, see Caffeine, next page
Bear in mind, caffeine is
Table 1
not limited
$ources of caffeine
Coffee (5 oz.) Espresso Drip Percol ator Instant Decaffeinated (instant) Decaffeinated (brewed)
150 mg 110-150 mg 64-124 mg 40-108 mg 2 mg 2.5 mg
Soft drinks (12 oz.) Diet Mr. Pibb Mountain Dew Tab Coca-Cola , Diet Coke Shasta Cola, Diet Cola Shasta Cherry Cola Shasta Diet Cherry Cola Sunkist Orange D r Pepper Sugar-free _Dr Pepper Pepsi Diet Pepsi, Pepsi Light Royal Crown Cola Diet Rite
59 54 47 46 44 44 44 42 40 40 38 36 36 36
Tea (5 oz.) Black tea brewed 5 min Black tea brewed 3 min Black tea brewed 1 min
20-50 mg 20-46 mg 9-33 mg
mg mg mg mg mg mg mg mg mg mg mg mg , mg mg
Green tea Instant tea Ice tea (12 oz. can)
30 mg 12-28 mg 22-36 mg
Drugs (per tablet) Pain relievers Excedrin Anacin, Emprin or Vanquish Aspirin (plain)
32 mg 0 mg
Premenstrual drugs Pre Mens Forte Pre Mens Midol
100 mg 66 mg 32-65 mg
Diuretic Aqua -Ban Permathene
to coffee.
64-130 mg
. 200 mg 200 mg
Diet/weight control Dexatrim Dietac Prolamine
200 mg 200 mg 140 mg
Alertness/stimulants Vivarin NoDoz
200 mg 100-200 mg
Note: Products change from time to time, and ca ffeine content may also chan!']e Source: Maximize Your Body Potential, by Joyce D. Nash, Ph.D., Bull Publi shing Company, Palo Alto, CA. U sed with permission
Jack G•·oppel, Ph.D., is the executive vice president of ICE Peifomwnce Systems. He is an instruction editor for Tennis magazine, and is the aut!Jor of High-Tech Tennis and coauthor of T he Science of Coaching Tennis. Groppel is a USPTA Master Professional and was named 1987 USPTA Professional of the Year.
ADDvantage/ June 1999
9
Caffeine from previous page contain caffeine. Become famili ar·w!th how much caffeine yo u consume each day (see 'Table I) . The combination of aspirin, caffeine and ephedrine is collectively called "ACE. " These substances, used in combination, h ave different effects on the body. Some of these effects are weight loss, alertn ess, statnma or sport performance enhanceInent. Th ese substances have a combined stimulating effect like a form of amphet-
amine in which the body temperature increases and m eta bolic rate increases. There is fat m eta bolism for longer periods of time with muscle not being burned and a I 0 percent to 20 p ercent increase in m et abolism. ACE is found in many multil evel marketing compani es for weight lo ss and to increase en ergy levels. Certain states have banned the sale of ACE. The major concern with using ACE includes the dangers of subdural bleeding and a body temperature increase of over two d egrees. Also, the thyroid gland may d ecrease hormon e production . T he use of ACE is not recomm ended in sports nutrition . In s un1.mary, caffeine has been ' shown to enhance sport performance. It delays fatigue and has been shown to accelerate fat burnin g. The botto m line is that it is a dru g and its use is not recommended. 'i>o
OSPEOAL
~SERVICE SYSTEMS
Your ADDvantage®
D
., ADD Special Service Systems as Your
ADDvantage ® is a registered
trade mark o f the US IYIA and is used with its pennission .
Servtce and Support Vendor. ., ADD AMEX, VISA and MasterCard for Your Pro Shop . ., ADD Increase in Sales. ., ADD Customer Convenience.
114 East Eighth Street • Tulsa, Oklahoma 74119-1625 (918) 582-7777 • FAX: (918) 585-1901 10
ADDvantage/ June 1999
USING ANY OTHER STRINGING MACHINE WOULD BE LIKE MICHELANGELO WORKING WITH PAINT-BY-NUMBER. Welcome, serious stringers. You ore entering the realm of Bobolot. Amateurs, turn bock now. This is no hobby corner. These ore the tools that turn o task into on art. These ore the machines that transform o stringer into o craftsman. You're looking ot the Bobolot Star 3 and Bobolot Star 4 (smaller).
e Toke note
of the support stand. It's adjustable to your height. Easy on your bock. Quick and simple, huh? We're just geHing started.
e These machines
hove o breakthrough turntable support system that turns 360 degrees. You don't hove to walk around the racquet. Worried about frame pressure and distortion? We ore, too. You ruin frames, you lose money. That's why
e See the arm support posts and the two adjustment knobs? They let you mount any type of frame fast, whatever its thickness or head surface area. No tools necessary. e Ready
there's o 10 point free-floating support system. (Don't get us going on how few points most of the competition has.)
to talk damps? Get this. They're diamond dust coated so there's less pressure needed to hold tension, and less stress during stringing.
Okay, o
.
tennis string is supposed to be round, right? Right. That's why the self-damping pulling head is equipped with o diobolo drum that redistributes t~e pressure to prevent string distortion.
e
Now toke o look ot the housing on the Star 3. There's on eosy-to-reod dial that lets you adjust the tension
in pounds or kilos, according to customer request. It has o range of 10 to 90 pounds, and it automatically sets the pulling speed depending on the tension you set.
e The Star 4 has several added features including o digital readout, three adjustable pulling speeds, o more accurate sensor and o
knot function key that raises the tension on the lost string before the knot by five pounds for only one pull. That way, you won't forget to reset it. By the way, these ore oil "constant pull" tensioners. They toke the initial stretch out of the string for o more accurate, truer. tension. And they always pull ot the some speed for consistent tension on-every string. How sure ore we of our superiority over other machines? Our five year limited warrantee covers even the electronics. Inspired? Find out more about Bobolot stringing machines by contacting your Penn/Bobolot soles representative, or coli
BAB0 LAT WINNER OF MORE THAN 50 GRAND SLAMS
1-800-BUY-PENN. Because why seHie with o velvet Elvis when you con hove the ceiling of the Sistine Chapel?
1
Bollettieri tops list of tennis who's who for USPTA World Conference
W
The USPTA International Tennis Buying Show is the place to be to discover the newest and best in tennis merchandise and services.
12
ADDvantage/ June 1999
h at do Nick Bollettieri, Jack Groppel , Paul Roetert, Jim Loehr and Nick Saviano have in common? Yes , they all live in Florida. But more exciting than that, they will all be speaking at the 1999 USPTA World Conference on Tennis, Sept. 19-25 . Held at a new location this year, the Doral Golf Resort & Spa in Miami, Fla., the event is sure to be a hit with attendees. Joining them will be veteran speakers Reggie Vasquez Jr. , Luis Mediero, Gary Sailes, Barbara Fackel, Joe Dinoffer, Allan Fox, Klaus Hilgers and Paul MacDonald. Look in the conference planner that came with this issue of ADDvantage for a tentative schedule of events and list of speakers, as well as details on travel, childcare arrangements, the USPTA International Tennis Buying Show and other convention highlights . For those who wish to test rheir tennis-playing skills, the US PTA International Championships, sponsored by_.Wilson, will be Sept. 19-23. The entry fee is $50 for singles and $20 per person for doubles. The deadline to register is August 15 and a registration form is in the planner. Current USPTA members in good standing who preregister for the World Conference are eligible. All membership requirements must be completed by June I 3 to allow for exam grading and application processing. The tournament is sanctioned by the USTA. Players who would like to represent their divisions may compete in the USPTA International Team Championships, Sept. 25-26. There will be two divisions this year. One will be a prize money event and will include a team entry fee. The other will be open to all attendees and will use the Tencap handicapping system. Contact your division president or executive administrator for more information. he US PTA Pro Penn ball is the official ball for both events. ~
If yoU're looking for ansvvers ... • What age group of Americans is most likely to take up tennis? • What is the No. 1 reason people quit playing a sport? • What is the activity that consumes the largest amount of Americans' leisure time? earn the answers to these q~estions and more at the USPTA World Conference on Tennis. New to the USPTA event this year is Jim Spring, a leading authority on how Americans spend their leisure time. He will discuss why Americans choose to play one sport over another, and the roles of time, money and the nine critical psychological motivators that influence. freetime decision making. He will conclude his discussion by looking at where tennis fits and what the industry can do to get mqre .people on the courts.
L
Nc~: Aft aJ~~
~~t~~,
~~~'
kUM.fJDL(, ~~1k w~~- ec~~
~~MI~ ~~.
The industry' Nop tennis-teaching professionals will be recognized at the USPTA World Conference on Tennis this fall. Nominations for the following national awards may be submitted by a US PTA division or a certified US PTA member in good standing. An official application form must be used. Self-nominations by members are also acceptable.
Alex Gordon Award for the National USPTA Professional of the Year Success as a teaching professional, coach and player, as well as contributions to USPTA and the tennis industry are considered.
Players of the Year Success in USPTA, USTA and international tournaments is considered. Age categories are as follows: • Men's open • Women's open • Men's 3 5 and over • Women's. 3 5 and over • Men's 4 5 and over • Women's 4 5 and over
Coach of the Year Primarily for co ll ege team coaches, but coaches of individuals will also be considered.
Touring Coach of the Year Primarily for coaches of players on the pro tour
High School Coach of the Year For coaches of high school teams
USPTA Industry Excellence Award This award recognizes those who have excelled at promoting tennis at the grassroots level and thereby increased player participation in the sport.
USTA/USPTA Community Service Award This award is given to a USPTA member active in community service on behalf of the USTA. The USTA and US PTA jointly choose therectptent. USPTA divisions may nominate themselves for the following awards: Division of the Year Newsletter of the Year Most Improved Newsletter
The application deadline is July 15 and applications will be judged by tJSPTA's national Awards Committee. For an application form for any of the above individual awards, contact the US PTA World Headquarters at 3 53 5 Briarpark Drive, Suite One, Houston, Texas 77042, ( 800) USPTA-4U or uspta@uspta.org.
ADDvantage/ June 1999
13
Working with your students' confidence by Doug Eng, Ph.D., Ed.D., USPTA
"He really believed in me, and he helped me believe in myself."
So Yevgeny Kafelnikov ascribed his success to coach Anatoli Lepeshin (article by C. Clarey in Ten nis, April 1996). Thus, Kafelnikov recognized that
success depends largely on self-belief. As with Kafelnikov and Lepeshin, a healthy player-coach relationship is critical in enhancing self-confidence. High self-confidence enables a player to physiologically peak for optimal arousal, set difficult goals and achieve them despite adversity, play big shots or points, and reduce perceived stress. ADDva ntage/ June 1999
15
Confidence from page 15
A teaching professional can help boost his players' selfconfidence and performance.
On the other hand, low selfconfidence induces anxiety or stress triggering the sympathetic nervous system and increasing muscle tension. Recently, biochemical responses have been tied to stress in sports. Certain biochemical responses to stress include producing catecholoamines (adrenaline and noradrenaline) and cortisol. For example, high levels of salivary cortisol have been tied to high anxiety and low levels of self-confidence (Rudolph & McAuley, Journal of Spo;t and Exercise Psychology, I 7, 206-2 I 3) . Specificallyâ&#x20AC;˘. self-efficacy- the ability to believe and expect oneself to achieve a certain task - has been correlated to immunological responses and anxiety.. If a tennis player learns to think and behave more confi-
dendy, she may induce certain performance-enhancing psychological changes. A teaching professional can help boost his players' self-confidence and performance. Sport psychol9gy theories including that of Susan Harter's percei~ed competence and Robin Vealey' s self-confidence trait suggest that athletes gain confidence mostly from experience or perceived success. According to the self-efficacy theory, as formulated by Albert Bandura of Stanford, there are four ways to strengthen selfconfidence.
Encouragement and support Students require strong but realistic encouragement from their coach or teacher, their friends, family and other loved ones. Michael Chang gets his self-confidence from his family and religion. Encouraged by his wife, Boris Becker resurged to
Ways to enhance students' self-confidence 1. Develop practices at which students come away with a boost of confidence or determination. Hard-working sessions or a weapon-grooving session help selfconfidence. Also, teachers should demonstrate a positive attitude and trust in students' shot making. 2. Give many chances for students to encounter success. Find out what they consider success and work with their perceptions. Have them evaluate their success by means within their own control. 3. Have students evaluate their emotional and physiological states on the court. The more they are aware of anxiety, fear, joy, sadness or excitement, the more likely they will learn to control them. Players must recognize their own emotional fine-tuning when they play well. 4. Teach them how to achieve the desired emotional states. Use imagery to develop rituals for psyching up and calming down. Some athletes like psyching up to their favorite energetic music. Some players find listening to their heart or slowly breathing helps calm them. Teach them how to control and regulate their breathing to promote relaxation. 5. Always encourage and support students, not only verbally, but also by other means such as skill-level promotions and written evaluations. Listen to them to assess their emotional, physical and tennis needs. Be an empathetic supporter. 6. Have students choose an appropriate role model. No student is too old or young to model another. Have them watch professionals play matches or drill. Teach between-point rituals and how to react to or even ignore unfavorable situations such as bad calls.
16
ADDvantage/ June 1999
win the I 996 Australian Open. Patrick Rafter often talks about the support his large family provides, which helped him win the I 998 U.S. Open. The emotions ~ developed in fulfilling the need of support and love are very powerful in instilling self-confidence and faith.
Learn from others By modeling themselves after champions, students learn great skills on and off the court. Some juniors like to copy Monica Seles ' grunts and two-fisted strokes. Only a few years ago, the modern power game was difficult to conceive in women's tennis without recent role models such as Venus Williams or Monica Seles. The success of Bjorn Borg and Mats Wilander was inspirational to many Swedish juniors. Although Borg was almost godlike with his seemingly unreachable performances, Wilander appeared quite human. His peers who defeated him in junior play believed that they too could emulate their countryman's success. Finally, behavioral between-point rituals, including holding the racquet with the opposite hand or holding one's head up high, as advo cated by Jim Loehr, are excellent examples of modeling. _.
Emotional management A player's mood influences how confident he or she feels and expects to play. If a student is irritated, sad or stressed out, his self-expectations will certainly be lower than if he is well rested, cheery or relaxed. Champions including John McEnroe and Pete Sampras know how to deal with negative emotions. Generally, high-energy emotions of anger or ecstasy can enhance see Confidence, page 19
• IIRIIt:l·
Electronic or manual ... have it your own way.
Prince NEOS®2000: Fully-loaded electronic stringer puts you in precise control. .. • More features than Babolat®Star 4, priced like the Star 3. • Electronic tension head, with Constant Pull, Pull & Lock and Pre-Stretch tensioning options. • Nine different pulling speeds for complete control. • Positive lock-down mounting system securely holds the frame. • 360 degrees - Digital display- No separate adaptors Made in Japan - Five year warranty.
NEOS®1000: The manual favorite, desiped for maximum ease and speed. • The industry standard in manual machines. More USRSA members use Ektelon machines than any other brand. • Rated
**** for Ease of Use by the United States Racquet Stringers Association.
• Backed by a five year warranty and the industry's best customer service.
NEOS®IOOO Stringing Machine available in either
, . ,. or .MJBDH models.
Ektelon Electronic Tension Head brings your manual stringer into the electronic age! •
Converts all Ektelon models and many competitive machines to electronics in under one minute.
•
Keep the ease and speed of your current machine while adding the accuracy of eLectronic tensioning. Constant Pull, Pull and Lock and Pre-Stretch tensioning options.
• •
FOR RACQUET SERVICE
CERTIFI ED ~
RACQUET TECttiiiCIAII
•
WE RECOMMEND A CRT1
Five different pulling speeds - Digital display- Accurate to 1/10 lb.Pause and Memory functions - Most economical way to upgrade to electronics.
To get a FREE Prince/Ektelon Electronic Stringers Video, caii1-800-2-TENNIS. The new Prince Neos ®2000 Stringing Machine and the new Ektelon Electronic Tension Head are demonstrated in this FREE video. Get yours today!
www.princetennis.com www.princesquash.com www.ektelon.com
Out wear your opponent. Athco, Inc. is an authorized licensee of Wilson Sporting Goods.
1-800-990-0000.
Wand Wil~ are registered trademarks of Wilson Sporting Goods Co. 0 1993 Wilson Sponing Goods Co.
Confidence from page 16 one's expectations and self-confidence. These emotions are associated with adrenaline and heightened arousal. Anger can, however, block o u t objective reasoning, tighten muscles and lead to poor play. Low-energy emotions, such as sadness , force us to constrict our self-awareness and intensity. For more on emotional management, read Emotional Intelligence by Daniel Goleman.
Experience A player's actual success . in matches - coming from behind or h itting a lethal forehand on set point - d etermines how she will perceive subsequent si~i lar situations. Past success leads to greater confidence in future events. Quality practices develop trust in -one's best shots. A truly self- trusting player has very little anxiety when the time comes to
p lay the big shot. Great coaches know how to work on strengths and develop self-trust. A successful coach, for examp le, often fine- tunes her player's weapons j ust before competition. Consequently, a p layer's se lf-confidence is boosted. In addition, poor experiences and ~ perceived failures can lead to lower selftrust. If the player is emotionally down after a fruitless practice or horrible match, she needs to learn how to bounce back with the help of her teacher. Sometimes a player may perceive a reasonably good experience as a fai lure. In that case, a teac her must assist the player in changing her perception. Optimism can be learned (read Martin Seligman's Learned Optimism). So, teaching pros need to incorporate all four areas into practice. But whic h is most important? Researc h shows that most successful at hletes often believed t hat their own performances
see Confidence, page
20
Highly resilient athletes work hardest when the odds are against them.
References Bandura , A. (1977). Self-efficacy: Toward a unifying theory of behavioral change. Psychological Review, 84, 191-215. Clarey, C . (1996) . Yevgeny Kafeln ikov: A future No. 1? Tennis magazine , April 1996, 58-62. Eng , D. (1996) . Evalua ting Confidence and Commitment as Elements of Success in Tennis. Unpublished dissertation. Boston University. Goleman , D. (1982). Emotional Intelligence, New York: Bantam Books. Harter, S. (1982) . The perceived competence scale for ch ildren. Child Development, 53 , 87 -9'7 . Rudolph, D.L. & McAuley, E. (1995). Selfefficacy and salivary cortisol responses to acute exercise in physically active and less-active adults. Journal of Sport and Exercise Physiology, 17, 206-213. Seligman , M.E.P. (1998). Learned Optimism, New York: Pocket Books. Vealey, R. (1986) Conceptualization of sport confidence and competitive orientation: Preliminary investigation and instrument development. Journal of Sport Psychology, 8, 221 -246. ADDvantage/ June 1999
19
Confidence from page 19
USPTA member Doug Eng, Ph.D., Ed.D., coaches at Tufts Uni~ versi ty in Medford, Mass. He has taught at several clubs and facilities in greater Boston. He chairs the USTA/NE Sport Science Committee and does research in sport psychology and pedagogy. Eng has spoken at major conferences, includ~ ing the USTA Tennis Teach~ ers Conference and the Inter~ collegiate Tennis Association Convention .
20
ADDvantage/J une 1999
and experiences were the most critical. In addition , there was a common belief among successful players that regulation of emotional states was also significant. A psychological scale for tennis shows that NTRP ratings increased with beliefs in mastery/accomplishments and physiological/emotional states. What differentiated beginners and advanced players was how they perceived their experiences and regulated t}leir emotional or p hysiological states. For example, 4.5 and 5.0 players typically. scored at least 25 percent higher in self- efficacy than 3 .0 players in these two areas. In encourage-
ment and modeling, there was little differentiation between higher- and lower-level players . Most successful players believe that their self- confidence comes princip~ll y from perceived successes a'nd emotional states. Furthermore, successful athletes often have strong resiliency that motivates them to persevere after setbacks. Highly resilient athletes work hardest when the odds are against them. In addition, in environments where peer and pro support were strong, players had robust selfconfidence. Middle-aged women who played on teams scored significantly higher in physical self-efficacy than non-tennis and non-team peers. Therefore, a team social setting may help
boost confidence in physical abilities. Dealing with adversity, such as a bad loss, is easier to cope with as a team than as an individual. As players or students learn to trust their own abilities , they learn how to deal with stress and anxiety. Recognize that stress is a natural part of the game that players are trying to manage. It is just as important that they encounter success in handling themselves emotionally as well as in hitting the ball. As students gain self-confidence, they often develop the poise and performance that we associate with championsl\ipcaliber performances. ~
Bollettieri Sports Academy hosts USPTA Certification Exam
T
wenty-six of t he game's top tennis- teaching professionals recently earned the sport's top credential during a USPTA Certification Exam at the Bollettieri Sports Academy. The exam was held at the training facility in Braden ton, Fla.
"USPTA certification is the best way to demonstrate your talent and show students that you're on the cutting edge in the tennis profession," said academy founder Nick Bollettieri. "USPTA certification gives our teaching staff the highest credential in the industry. It's another way we can show the public that our professionals are extremely qualified to teach the sport. "Basically, USPTA certification is t he 'gold standard' of the tennis profession and we're proud to support it," said Bollettieri, who was named the US PTA's Professional of the Year in I 991. He has been a USPTA member for 23 years and also holds a USPTA Master Professional rating. Bollettieri Sports Academy teaching pros wor~ with some of the sport's most promising young juniors, as well as current players on the pro tour. Jimmy Arias, Andre Agassi, Jim Courier, Mary Pierce, Boris Becker, Tommy Haas, Anna Kournikova and many other world-class players have trained at the facility. The Bollettieri Sports Academy also hosts camps and lessons for adult players of all levels . ~ ¡
er1
ADDva ntage/June 1999
21
Power up your promotiOns by Tim Post, USPTA
This article is designed to provide you, the teaching professional, with ideas and techniques to enhance your offcou r:t promotional efforts. Let's take a closer look at a few channels that are an important part of the puzzle in running sought-after tennis programs.
New members welcome aboard!
I. A welcome letter from yo u on behalf
All that marketing, promoting and prospecting has paid ofÂŁ You now have a new member at the club , typically a family, wh o has paid a good sum of money to spend quality leisure time under your care. While your contact with this family may or may not have yet occurred, the general manager has already spent some extensive time talking about all the amenities of the club. Your first job is to determine what information (verbal and written) the new members already have in their grasp. Ask the general manager what type of information has been provided. Arm the genera l manager with a great first impression on behalf of the tennis department. In the initial newmember packet, include the following in a fo lder called , "Welcome to (club's name ) tennis! "
22
ADDva ntage/ June 1999
of the tennis department 2. Seasonal or annual brochure that contains all adult and junior clinic offerings, other programming, calendar of events, etc. 3. Most current monthly newsletter from the club 4. 20-percent- off coupon for the tennis pro shop (good for 60 days) 5. Half-hour free lesson coupon for an individual or fami ly group given by the director Many clubs will have new members immediately fill out a questionnaire asking children's ages, interests and what aspects of t he club the fam ily would expect to use and participate in during the coming year. As the director of tennis, it is your responsibility to obtain a copy of that questionnaire to familiarize yourself with the new members before t he first meeting. Make that initial phone call and offer an orientation to t he tennis area for the
family. This should occur within the first two weeks, when their interest is high and you can convey this interest to new ten. . . ms parttopants. While giving the tennis orientation, furnish the new members with not just a tour of the tennis facilities, but the entire club. During the tour, introduce t hem to as many members and department heads as possible. Very few professionals, whether tennis or golf, make a determined effort when it comes to marketing the club to a prospective member, or immersing the new member into the program as quickly as possib le. Remember that members, whether new or not, want to be invited to participate. Continue your marketing an d promotional efforts at this time. You'll be well rewarded and regarded as a true professional in your department. Like it or not, promoting your programs , yourself and your staff is a never-end. . mg practtce.
As part
of new-member orientation,
introduce pro shop and teaching staff, offer a demo racquet, market the pro shop merchandise and review the tennis
brochure. New members expect to be servii:e-daz;jed.
During the half-hour lesson, it is imperative for the director to determine the best clinics, practices or leagues for the new members to immediately get involved in. Invite the members to the next mixer, and of course, get the kids involved in clinics and other junior events. This is also the time to offer a demo racquet, market the pro shop merchandise, review the tennis brochure and introduce the teaching and pro shop staff As new members, they are expecting to be service-dazzled. Be the club 's leader for new-member participation. Within the first month of their membership, invite "new people to at least three organized practices, weekly clinics or oth- . er drills applicable to their level. Integrate the member into your leagues and teams as a substitute player at the earliest opportunity. The sooner members become absorbed within the active bership, t he longer t hey will stay members and t he greater the chance they will become advocates of your lessons, pro shop, events and programs.
m:m-
See Promotions, page
24
ONE TOUGH ]ust ask anyone who owns one.
1.800.776.6770 www.playmatetennismachines.com
~~
Š 1999 lv\etaltek. All rights reserved.
PLAYMATE ADDvantage/ J une 1999
23
Promotions from page 23
Amazing newsletters Whether you direct a public or private club, chances are you publish a monthly newsletter. This is a very important vehicle for you to exploit fully. Unfortunately, compiling, writing and arranging pertinent material for an amazing newsletter is a time-consuming process that is not typically at the top of your priority list. While we grind away giving lessons and clinics, scheduling our pros and staff, lowering the pile of paperwork on our desk and keeping our facility in good running order, an opportLmity arises each month to show a creative side to our tennis busin«i:SS.
Quality and qua.ntity Just as the teaching professional strives
for quality in a lesson plan and then keeps the students interested and motivated, so must you do the same with one of your other communicative sources- the newsletter. Strive for quality in a clean and compact story or advertisement. Exhibit some of these editing qualities when makipg up your copy material. 'Brevity: Keep it brief and to the point. Clarity: Be precise, not vague. Variety : This is where you can cultivate your creative side. Content: Make your purpose immediately dear. Tone :
Compel your readers with personable copy.
How often has your general manager said to you, "You've given me too much material this month!"? If that is not occurring, you're not taking advantage of this free advertising service. Try to outdo the other areas of your dub in terms of printed items. Frequently, ten-
nis receives less space than other areas of the dub, such as go!£ A great complim.ent is the golf department or committee asking why your program and its marketing efforts get the quantity of space in ~ the n ews letter. Remember ... quality and quantity. "We never read the newsletter," you may hear in response to your wanting to make a presence in the dub newsletter. Maybe some members don' t! But most do, and the newsletter is written proof that you have properly promoted a program or event in a timely manner. Tennis committees and genera l managers may or may not take your word for it that you advertised an event. In addition, if a pro can make an in<pact with amazing newsletters , they will be excelling in an area that too often is an afterthought at most dubs . Besides the programming and tennis event promotions that are typically included eac h month in your newsletter, consider the following ideas as well : •
Pictures and biographies of teaching and shop staff
•
These tips do not pertain directly to the content of your writing, promotional material or announcements. They are applicable to how your copy is set up on the page and used with borders, clip art and graphics.
Pictures and biographies of outstanding accomplishments by members or member teams
•
1. Put two-sentence captions under photos. Readership of captions doubles that of basic copy.
Information on dub rules, regulations or policy changes
•
Tennis committee agenda considerations and decisions. (Make sure to obtain approval before you disclose any data.)
Ten tips for professional newsletters
2. Use familiar themes, graphics and logos. Consistency of a clinic name, pro shop service, or camp logo builds continuity. Constantly changing formats, program names and technique suggest disorganization and Jack of commitment to your program's direction. In addition, design original artwork or a "trademark" logo for your own program's use with your junior program, pro shop, brochures or staff uniforms. 3. Spotlight the important facts. Use bullets or bold type to highlight critical information. 4. Get the information to your members in a timely manner. The member must see it in print 30 days in advance of the event. Furthermore, results must be published within 30 days of an event. 5. Make your newsletter worth keeping. Give your newsletter longer life by encouraging the reader to keep it handy. Season-long schedules, weekly clinic schedules, USTA team schedules and calendars of events are materials that will more likely be saved. 6. Don't mix typefaces. Keep fonts consistent, using bold type to set off copy. Select fonts that are readable and avoid using all capital letters. 7. Use pre-made paper with borders and graphics. Copy it to black and white, add copy, and you have tennis-oriented paper ready for print. 8. Keep each page clear. By using ample white space, your reader will "enter" the newsletter layout as if entering an uncluttered room. Avoid the temptation to pack every inch with pictures and copy. Use another page if possible. 9. Use professional logos and clip art. Just be sure to have proper copyright releases. 10. Keep clip art fresh. Search in daily and weekly newspapers (not just tennis). fliers and brochures, and in the junk mail. For the most part, you are searching for holiday art, creative border designs and artwork that you may adapt to a tennis event or promotion.
24
ADDvantage/ June 1999
• Tennis facility fees, tune o-r court maintenance schedule changes •
Article written by the director or head professional
•
New merchandise additions and/ or special sales
Attention-getting bulletin boards Bulletin boards are an important tool for your promotional efforts. Often, they are the visuals people spend time viewing as they wait for a court or are inspecting the facility for the first time. An old, faded or outdated bulletin board will surely
Post a board with pizazz Remember that your great bulletin board idea won't have much impact if it is not professionally put together. A little extra effort goes a long way toward a skillful presentation. Now that you've decided what material to showcase, use these tips to keep your display creative and colorful. 1. Use poster board in colors matching seasonal time and holidays. There are now a variety of border-ready poster boards available. 2. Use seasonal items (e.g ., snowflakes and holly for a winter theme). 3. Incorporate theme borders (e.g., a shamrock border for St. Patrick's Day mixer). 4. Include sign-up sheets for events right on the bulletin board (make sure you have six to eight influential people on your sign-up sheet before you post it).
ADDvantage and Tennis magazines, and
posters. • Exhibit a picture collage of yo ur last event. • Splash your current monthly newslette-r across a bulletin board. • Boost a n ew program offering with description, day, time and other pertinent information. • Publicize an event or occasion from another department within yo ur club. This creates good will between departments and it's great for the whole club. • Circulate new club policies that affect your department's members.
5. Use bulletin boards throughout the club (locker rooms, front lobby, etc.).
• Plug new tennis staff employees with a picture and biography.
6. Make your display portable throughout the club with the use of easels.
• Announce happenings with "members in the news. "
7. Enlist the help of a creative and neat letterer.
• Display a photo and article "junior player of the week."
8. Use quality photos with names underneath each picture. 9. Apply borders, frames and backgrounds behind fliers, columns and pictures. 10. Produce desired size, fonts and text for fliers with your computer. 11. Make your boards "3-D" whenever possible: a. Wimbledon mixer- place wooden racquets on your display. b. Mexican fiesta tennis social - attach sombreros and pinatas. c. Halloween ghouls- decorate with webs, witch's hats, monster posters. For almost any theme mixer. tournament or round robin, you can find appropriate party novelty items at local stores. These items are not too expensive, but add a lot to your total presentation at the event. Often, clubs will retain many of these theme items for use year after year.
create an inferior first impression by any prospective member or lesson taker. On the other hand, a fresh, timely and creative display enhances the appearance or organization, resourcefulness and professionalism. Chances are, if your bulletin boards are e_nergizing, so are your leagues, socials and lessons. An attractive outdoor two-sided bulletin board area n ext to your courts cah give yo u a new area for your promotional efforts. There are many attractive designs available featuring cedar sides anci-roofs with Plexiglas covers that will en hance your court areas. This is an idea that may fall under the "capital improvements " classification. This type of promotional tool can offer four bulletin board compartments (two per side) with 9 square
feet per enclosure. This can be a really good looking and very functional tool for a dynamic court facility. Use this list. of potential ideas when you need to redo your bulletin boards . This list is certainly not exha ustive of all the possibilities out there. Keep your eyes open to new and creative ideas and adapt them to your tennis atmosphere. • Promote next month's mixers, social, t~urnaments or leagues.
• Advertise pro shop specials, new demos, shoes and accessories. • Use major s uppliers' promotional items, posters and point-of-purchase displays. • Endorse USPTA and USTA materials such as "league" banners, articles from
bf
your
• Support tennis vs. other sports with pieces showing fitness edge, etc. • Offer pro staff tips and list TV calendar for tennis coverage. • Post committee minutes from your last meetmg. Make your bulletin boards interesting and effective and they will become another successful component of your professional promotions.
Seasonal brochures What marketing tool will your program use for up to eight months? What will be the first comprehensive programming directory your new members will receive on their first day at the club? What will act as a guide for your members' tennis participation for the entire season , whether indoor or outdoor? What instrument will you employ when planning a· member's weekly tennis schedule? What device will yo u use to set the tone for the upcoming season? How can you show the creative, organizational and, above all, professional side of your department and position? See Promotions, page 26 ADDvantage/ June 1999
25
BRINGING TENNIS COURT TECHNOLOGY TO THE WORW
p RES EN T S
www.xsports.com
f rom page 25
internette [where to surf
Promotions
~
voUe41
Court Surface www.Decoturf.com Sources of Daily Tennis News on the WorldWide Web CNN/SI Tennis: www.cnnsi.com/tennis ESPN Sportszone Tennis News: ESPN.SportsZone.com/ten Nando's Sportserver: www.sportserver.com Reuters Tennis News: www.sportsweb.com/Tennis/index.shtml Sportsline USA: www.sportsline.com/u/tennis/index.html Tennis Information Services Bob Larson's Tennis News: www.tennisnews.com The Tennis Server: www.tennisserver.com Tennis Week: www.tennisweek.com Professional Tour News ATP Tour: www.atptour.com Nuveen Tour: www.nuveentour.com World TeamTennis: www.worldteamtennis.com WTA Tour: www.corelwtatour.com Tennis Organizations ITA: www. tennisonline .com/ita ITF: www.itftennis.com International Tennis Hall of Fame: www.tennisfame.org TIA: www.sportlink.com/individualsports/market/tennis/index.html USPTA: www.uspta.org USPTR: www.usptr.org USTA: www.usta.com Van der Meer: www.vandermeertennis.com Tennis Product Manufacturers Gamma: www.gammasports.com/index.html Head USA: www.headusa.com Nike: www.nike.com Penn: www.pennracquet.com Prince: www.princetennis.com Wilson: www. wilsonsports.com/wilson/Tennis/tennismain.html Tennis Shopping Holabird Sports: www.holabirdsports.com Tennis Direct: www.tennisdirect.com Hotel The Roger Smith Hotel: www.rogersmith.com Tournament Sites Australian Open: www.ausopen.org French Open: www.frenchopen.org U.S.Open: www.usopen.org Wimbledon: www.wimbledon.org USA Network: www.usanetwork.com (French & US. Opens) Fan Pages Hingis: www.stack.nlj-geertt/martina.html Sampras: www.sportsline.com/u/sampras
For ad rates on website listing, please call (212) 808-4 750.
www.tennisweell.coll
The answer is a seasonal brochure. This booklet, designed to blanket an entire seaso~ of activities for your tennis program, should include the following components for the most professional presentation. I . Glossy" cover with creative logo, typically featuring the club emblem. Three colors preferred within a clean border. 2. Table of contents
3. Welcome letter from the director of tennis. This should include descriptions of your teaching/team/ tennis environments, an introduction of new staff and new event highlights, and an invitation for members to participate in your programs. 4 . Biographies and teaching/playing highlights of staff and tennis committee members for the year 5. Calendar of events. List events and dates for the entire season. List unscheduled events that are still being planned at the bottom under the heading, "to be announced. " 6. Adult USTA teams/interdub leagues. Include description of teams, levels and days matches are played, schedule of team practices and dates of interclub matches and playoffs. 7. Adult instructional programming. List men's and women's lesson programs with descriptions. 8. Junior instructional programming. This section can include grand champions programs (such as a compressive ''A' and "B" junior players' program), a pee wee program, basic junior lesson programs with descriptions, session dates, fees and days and times, and junior interclub teams/ playoffs. 9. Tournaments. List club championships, parent/ child tournament, member-guest days and level-play tournaments. IO. Tennis rules and regulations
I I. Fee schedule for private lessons , clinics and te...im practic-
es, and others if applicable (guest fees, ball machine, hitting lessons , etc.) 12. Weekly tennis schedule (very important). Use one page in brochure to show a weekly schedule with all clinics, lessons and team matches listed under each day of the week. Great seasonal brochures, when combined with fantastic bulletin boards , amazing newsletters and new-member promotions, will keep you in front of the members' eyes in a positive way. ~
Tim Post, US PTA and a graduate of Ferris State University, is the district president for Eastern Michigan . Jie has published Professional Programming, Pro-
motions and Productivity in a Private Club Setting, a manual for teaching professionals.
Painless cost controls for · your business ...
You've pumped huge amounts of effort (and money) into your business, be it a pro shop, tennis facility or ·club. But does it sometimes ·seem as if money . lS
0
w
.
l
n g
a w a
. y like sand through a sieve? Here are some steps you can take to help direct that money where you want it - back into your business and into your own pocket. ADDvantage/ June 1999
27
From previous page
Bargain hunt.
Good will. It's free; generate it. Make sure your students and club members come away feeling satisfied. Hire employees who have good people skills, and teach them that cus tomer satisfaction is your most important asset.
Know your numbers. Entrepreneurs often succeed on the strength of their product or services, while they often have little idea what t hose products and services are costing for then< to produce. Identify and keep track not only of what is coming in (sales) but what is going o~t ( costs ) . A monthly . income statement is essential. Leave no stone unturned as yo u examine where every dollar goes. Be sure to enlist your employees in this process . Let them help you by teaching them to become cost COnSCIOUS.
Keep it simple. Pro shop customers are more impressed by such low-cost intangibles as dependability and commitment to quality than by fancy accessories or expen sive clothing. Many new businesses overspend on items designed to 1mpress customers.
Hire employees who have good people skills, and teach them that customer satisfaction is your most important asset.
Obtain competitive bids from vendors to be sure you are getting the lowest prices on all of your supplies. Most suppliers will give yo u better prices if you tell them it is abso lutely " necessary. If your shop is too small to receiv e volume discounts , c heck into placing bulk orders from suppliers together with other clubs ' pro shops around town. Also, look into discount programs made available for small businesses by your utility compames.
Avoid high interest costs by borrowing judiciously. Although borrowing may be inevitable, you do have choices about how much and what kind of credit to rely on. Beware of the high interest rates charged by credit cards and finance companies. Instead, look into shortterm lines of credit offered by loca l ba n kers. For long- term needs , consider loans that could be g u aranteed by t h e Sma ll Business Administ ration.
Engender efficiency with electronics. An up-front investment m computers and ot her tec h nology may seem very cos tly, but
it can create cost savings by increasing t h e amount of work you and yo u r staff are able to accomplish.
V alue your employees. The people who work for you can make o r break yo u r business. Let them know they are valued. Keep them informed of bottom-line issues so they can make smart decisions that benefit the pro shop. If employees have a stake in t he shop's progress , they will work to cut costs and boost profits.
Let the world know you exist.
'
There are many inexpensive ways to get your name out. For example, write up a press release for any newsworthy event involving your facility, such as a cl ub tournament or a free children's clinic. In addition, an attractive brochu re produced inexpensively on your computer can educate potential members about your merchandise or special offers. Look for occasions to distribute these brochures, such as inserting them into mailings or bringing them to tournaments or other events. If advertising is essential, be sure to track the results of your ads to see that t hey are well placed and t hat your money is being well spent. ~ This article is courtesy of Nationa l Life
28
ADDva ntage/June 1999
of Vermont.
Career fn
c
·-·> ·--= Q
fn
Conventions (5 credits) June 4-6
Pacific Northwest Sunriver, Ore.
Aug . 12-14 Sept. 9-12
Southern Division June 5-6
Crystal River, Fla .
July 24-25
Memphis, Tenn .
Northwest Division
June 5-6
Rochester, Mich.
July 26-27
Houston*
Southwest Division
Evergreen , Colo.
Aug . 6-7
Bloomington, Minn.
Aug. 7-8
Hamden, Conn.
La Jolla, Calif.
Aug . 8-9
Frederick, Md.
June 17-18
Dixville Notch, N .H.
Aug . 8-9
Montgomery, Texas.
June 17-18
Mesa, Ariz.
Aug . 14-15
Dayton, Ohio
June 19-20
Green sboro, N.C.
Aug . 20-21
Wichita, Kan.
June 20-21
Atlanta
Aug. 21-22
Industry Hills, Calif.
(1 / 2 credits and up)
June 21-22
Houston*
Aug. 27-28
Nashville, Tenn.
Aug. 28
Midwest Division
June 26-27
Ventura, Calif.
Sept. 4-5
Lexington, Ky.
Chicago
June 26-27
Albany, N .Y.
Sept. 4-5
Hilton Head Island, S.C .
July 8-10
Albuquerque, N .M .
Sept. 8-9
Freeport, N.Y.
July 10-11
Fountain Valley, Calif.
Sept. 11-12
Burbank, Calif.
July 10-11
Flushing , N.Y.
Sept. 11 -12
Aurora, Ill.
Hawaii Division
(2 credits) Aug. 15
Eastern Division Syracuse , N.Y.
Aug . 22-24
Eastern -Division Rochester, N.Y.
Nov. 12-13
Southwest Division Mesa, Ariz .
fnU
Aug . 3-4
Austin, Texas
Activities/meetings
&~
East Seatucket, N.Y. Jefferson City, Mo.
June 12-13
Oahu, Hawaii
·-u=.
June 9-10 June 11 -12 June 13-14
Mesa, Ariz. Nov. 19-21
>aU) ~cu &aU)
(4 points for CTC segment)
Atlanta Minneapolis Nov. 11 -14
exa111s, upgrades & certification training courses
(2 credits per four-hour course; 4 credits per eight-hour course) Menta/ toughness, June 19, Rancho Valencia , Calif. (4 hours), K. Del-/art
-The deadline to register and/ or cancel a course is 15 working days before the_event. Anyone canceling late or failing to cancel wi ll forfeit one-half the course fee . This schedule is subject to change. Call the USPTA Membership Department for additional information or w~ite v ia e-mail to
membership ~us pta . org .
July 10-11
Aurora , Ill.
Sept. 14-15
Mclean, Va.
July 17-18
Birmingham, Ala .
Sept. 18-19
Rome, Ga.
July 17-18
Bonita Spring s, Fla.
* These courses are held at the USPTA World Headquarters. Exa m reservat ions must be made at least 21 days prior to the dates listed. Each date includes an exam, upgrade and CTC unless noted. Exa m cancellations must be received no later than 14 days before the exam, or a ca ncellation fee wi ll be charged accordingly. Affiliate membens: late cancellation fee - $75; fa ilure to ca ncel - application fee is forfeited. Certified membens: late ca ncellation fee - $25; failure to ca ncel - $25 plus the upg rade fee is forfeited. Regist ration for another exam wi ll not be accepted until cancellation fees are paid.
cen D:
en
=
Certification testing
July 25
Brooklyn, N.Y.
(1 / 2 credit and up)
Aug. 2
Fort Walton Beach, Fla.
Cary, N.C .
Aug . 7
Palm Coast, Fla.
June 13
Mountain View, Calif.
Aug . 15
Arlington, Texas
June 13
Deerfield Beach, Fla.
Aug. 22
Overland Park, Kan.
June 13
Honolulu
Aug. 22
Hilton Head Island, S.C.
June 13
Overland Park, Kan .
June 6
June 13
· Arlington , Va.
June 20
Boulder, Colo.
July 11
Westboro, Mass.
July 18
Clearwater, Fla.
Racquet service workshop (4 credits) July 11
Clearwater, Fla .
For more information , call Phyllis Zarro at USRSA at (619) 481 -3545.
ADDvantage/ June 1999
29
Tennis
BURN$ it off ~
r
ennis isn't the first sport yo u think of to burn calories. But if yo u want to get a good interval aerobic workout, have fun, get some fresh air and catch up with a friend or two - all while burning a bunch of calories- then pick up a racquet and hit the courts!
Calories burned in an hour by a 150-pound person: Tennis .... . .. .. .. . ....... . ..... . . . 420 Canoeing . ... .... ..... . . ... ... .. . .. 4I4 Volleyball. . . . . . . . . . . . . . . . . . . . . . . . . . 3 50 Swimming . ... . . . . . ....... . .... ... . 320 Hiking .. . . . .. . .. .. .. . ... . . . . . . . . .. 300 Softball . . . . . . . . . . . . . . . . . . . . . . . . . . . 290 Golfing .. . . . . . .. .. ... . ......... . .. 250 (source: Health Maga.Qne, July/ August I997)
Calories burned in three hours of exercise per week: Tennis - competitive ...... ... . .. .. . . . 1,934
• $3 for 3-month subscription (Outside the U.S. $6) • AMAZING $33 VALUE. • Receive 3 60-minute digital audiotapes over 3 months. • Hear Great Ideas from hundreds of U.S. and lnt'l. Tenni s Conferences while driving to the courts. • FREE fax or e-mail service for you to request Top Tips. . • Great to Train New Pros and Refresh older Gnes. • Monthly Discounts on other great products. • PLUS! Coach Tennis America is Now USPTA Approved for up to 5 Continuing Education Credit Points Per Year! Introductory Offer
ONLY $3 CALL NOW! 800-752-7673 or 214-823-3078 Ask for Marc 30
ADDva ntage/ June 1999
Touch footba ll- moderate . ... .. . .. .. .. I,7I9 Aerobics - moderate ...... . . .. . . . . . . . . I ,6I2 Tennis -mod erate .... . .. . ... . ...... . I,397 Inline skating - moderate . . . . . . . . . . . . . I , 397 Downhill skiing - moderate ... . .. . .... I ,397 Basketball - moderate . . . . . . . . . . . . . . . . I ,290 Cycling- IO mph . . ... ... ........ . . . I ,268 Weightlifting . . . . . . . . . . . . . . . . . . . . . . . I ,204 Baseball . . . . . . . . . . . . . . . . . . . . . . . . . . . I ,0 32 Walking - I5 min./mile . . . . . . . . . . . . . . . 909 Tennis - casual . . .. . .. .. .. ... . . .. . . .. 860 Golf- with hand cart . ... ... . . . .. . . . . 860 Fishing . . .. ..... . ... . .... . . . ... . .. . 645 Housework - moderate . ... . . . .... . . .. 645 (source: LGE Performance Sys tems , Orlando, Fla.)
US PTA Billy Power, USPTA, organized a youth tennis clinic in Worcester, Mass ., as part of the Heart Beat of Massachusetts Tennis Tournament this past fall. More than 1 00 participants signed up for the event and each received a free racquet and balls. Seniors over 70 played an e x h i bition "old - timers ma tch" where they all dressed in white. Wood- ' en racquets , white tennis balls and 1940 tennis scoring was used. Junior tennis players in Mequon , Wise ., rajsed over $9 ,000 in the third annual "Tennis for Tim" fundrai ser to benefit the Tim & Tom Gullikson Foundation . Rick Vetter, USPTA, organized the
event which was held at si x Wisconsin indoor fa cilities. Dave Saxe, USPTA, helped create the program in memory of the late tennis tour professional. Proceeds benefit patients with brain tumors .
Chuck Bleckinger, USPTA , was inducted into the Fox Valley Tennis Hall of Fame in Fox Val ley, Wise., this past No vember. In junior tourna ment pl ay in the 1950s, he held the No. 1 ranking in boys 15s and 18s in the state of Wisconsin. He earned a scholarship to Tulane University where he played the No. 1 or No. 2 singles spot for four years. Currently, Bleckinger is a teaching profes sional in El Cerrito, Calif.
Jeff G!les , USPTA , was named ' the 1999 Professional of the Year by the Hamilton County, Ind ., Community Tennis Assectior;. Gil es is a USTA/ Midwest S e ction staff member.
The facility of Jeff Kupers, USPTA, hosted the WaiMart/NCCJ Tennis for Tolerance Tennis Tournament this past February in Bentonville, Ark . More than 300 participants played in the event, which raised
Easy-to-implement league ideal for all levels The USPTA Adult Tennis League helps professionals expa nd tenn is ac tivities at th eir fac ilities. Th e rewarding and innova ti ve program requires only two courts for a fac ility to panicipate and ca n be arranged in a wide variety of formats. With a uniqu e squad format and th e flex ibility co use Tencap (a computeri zed rating and handi cappin g system) , the adult league offers players competitive on-coun action an d off-co un ca maraderi e. It is id ea l for almost any level of pl ayer. To ge t yo ur faci li ty involved in a USPTA Adu lt Tennis League, contact th e league coordinaror in yo ur division . Your di visio n coord in aro r will help yo u get a league sta rred in yo ur area, or inform yo u of existing leagues already takin g place.
Adult League Divisional Coordinators California
Pros from j our districts gathered at Boca West Country Club in Boca Raton, Fla ., to participate in the fi rst George Bacso Memorial Tennis Benifit. More than $750 was ra ised. The event was organi~d by US PTA members John Joyce and Eric Wall. US PTA pros who participated were Greg Moussette , Mike Miringoff, Len Simard, Spike Gurney , Steve Mulligan , George Carlsson , Jan Verstraeten , Dave Brown , Chris Shuffield, Cliff Schimpf, Dave Muransky , Barry Friedman , Will Hoag , Tom Wright , Drew Hajets , Kendall Lyon, Howard Chodack , Eric Wall , Tim Snell, Brya n Simard (Len Simard's son) , Fernando Velasco , Shawn Craig , Angel Rodrigue~ Ben Rakusin and ]iff Cohen .
Robert Childers
(818) 345-3522
Eastern
Kay Konove
(413) 245 -4554
Florida
Barry Curley
(904) 285 -0753
Hawaii
TBA
Intermountain
Judy Courtney
(303) 670-3417
Mid -Atlanti c
Tom Hawkins
(703) 556-6550
Middle States
Delaine Mast
(800) 633-6122
Midwest
Mike Lange
(630) 978 -6746
Missouri Valley
Jeff Henderson
(913) 345 -1661
New England
Bev Sullivan
(203) 261 -6849
Northern California
Chris' Wilbert
(530) 899-0670
Northwest
Chris Combs
(612) 854-7171
Pacific Northwest
Wayne Pickard
(503) 223-6251
San Diego
Kim Funk
(760) 753-7266
Southern
Tom Daglis
(770) 919 -8876
Southwest
Mike Van Zutphen
(602) 964-2496
Texas
Dennis Reed
(512) 729-4280 ADDvantage/ June 1999
31
more than $10 ,000 for the National Conference for Community and Justice . The Razorback men's tennis team conducted a free clinic for tournament players .
Kim Carter, USPTA. head
Kim Carter, right, with Chris Braden, the amateur winner of the pro-am tennis tournament to benifit the Memorial Day Nursery.
professional of the Ridgewood Racquet Club in Ridgewood , N.J., hosted a pro-am tennis tournament to benefit the Memorial Day Nursery (a daycare center) of Paterson. Eight teaching pros competed. Participants
1999 contact¡ information for USPTA endorsees Bolle America Inc. Sunglasses (888) 847-3676
MBNA America MasterCard USPTA credit card (800) 847-7378
National Life of Vermont Life insurance and retirement/estate planning services 88-USPTA-NLV
included USPTA members Rick Bograd,
Nausher Madan, Jan Obidzinski, Dennis Oricchio and Arturo Richiez. USPTA professional and the No. 1 deaf player in the United States Brad Minns will represent the United States in the Dress Cup, June 26-July 3 in Italy. The 39-year-old tennis tournament is the deaf equivalent of the Davis Cup.
Roland Liu , USPTA. re cently moved from the Hyatt Regency Coolum resort on Australia ' s Sunshine Coast t o become the senior tennis professional at the Hong Kong Country Club on Hong Kong Island.
Becky Desmond , USPTA. was chosen to receive the Tennis Educational Merit Award, presented by the International Ten nis Hall of Fame's Board of Directors. Desmond is tennis director at the Downington Area Recreational Consortium in Pennsylvania.
Penn Racquet Sports Pro Penn tennis balls, Pro Penn Stars, Babolat stringing machines and accessories (800) BUY-PENN
Special Service Systems Bank card processing services (918) 582-7777
Ten Cap Inc. Handicapping system (612) 591-9495
Wilson Racquet Sports Racquets, accessories, shoes, apparel and mr. peeWee and Tennis Carnival equipment (800) 272-6060
32
ADDvantage/ June 1999
Member product showcase SportzFax Tennis Software offers tennis players an affordable, easy-to-use system for tracking and analyzing their game. It enables players to track their match performance statistically, rate their opponents' strengths and weaknesses, and maintain information about their game. It retails for M ound $30 . Paule Barford, USPTA, is president of American
Competitive Enterprises.
Larry
Karageanes,
US PTA , of Club & Resort Marketing is introducing two new services- tennisspecific web site leasing and a "Hit Package" web site. The web site leasing allows you to easily set up a web site for your club or business. The " Hit Package" provides entertaining and revenue -producing tennis information that changes weekly. For more information , call (8qo) 569-4661 or visit www.jobeasier. com .
Associations The National Club Association has added a comprehensive legislative action center to its web site at www.natlclub .org. This new feature provides club officials with the full text of key bills, lawmaker profiles , bill status updates for club issues and more. The Club Managers Associa tion of America now has available the " Report on the 1998 Operations and Financial Data S l!!vey. " The survey results include club income and expenditure figures, information on membership policies, club privileges and membership categories, as well as technology trends. The report is available to members for $75 and nonmembers for $82.50. To order, contact Karen Mill er at (703) 739-9500 or millerk@ cmaa .org.
Manufacturers Penn Racquet Sports will continue its support of the MaliVai Washington
Foundation junior tennis programs at eight facili ties in Jacksonville, Fla. Penn has provided tennis balls and ball hoppers to the foundation for three years. Penn served as the official ball of the 1999 Match Point Tennis Champion ships, an ATP Tour event in Delray Beach, Fla., as well as the 1999 AT&T Challenge , an ATP Tour event in Atlanta. GenCorp honored two Penn employees at its 1998 Technology Awards ceremony. Richard Olson andAidan Gormley were recognized for develbping a new latex adhesive process for building tennis balls. Herren Tennis of Birmingham, Ala., became a division of Welch Tennis Courts, Inc., recently. Welch Tennis is the world 's largest builder of fast dry (clay) courts.
Pro tour Monica Seles was the first pick in the 1999 DuPont World TeamTennis Professional League Marquee Player Draft. Other players selected include Mary Joe Fernandez, Martina Navratilova, Patrick McEnroe and newcomers Bob and Mike Bryan. The 1999 DuPont WTT season will be played July 6-25 with the season-ending championship match slated for Sept. 24 or 25 at the home venue of the regular season league champions .
Miscellany A new tennis book by John F. Murray, Smart Tennis: How to Play and Win the Mental Game, is a complete system of performance enhancement for tennis players and coaches at all levels. It will help players understand and improve their mental
game. This book is available in· b,_ookstores for $18, or at www. SmartTennis.com . The Texas Tennis Museum and Hall of Fame in Waco, Texas, opened its McClearyWeller Tennis Time Tunnel,
CLASSIFIEDS BOOKS AND DRILLS www.TennisExpress.com: biomechanics , mental tennis, movement/ footwork videos. Drill books, training products , ball machines, coaching manuals. FREE catalog. (800) 8836615.
DRILLS New exciting clinic formats, group and private drills. Free samples! Make yo ur job easier! www.jobeasier.com. Club & Resort Marketing, (800) 5694661.
EMPLOYMENT BERKHEIMER'S TENNIS SERVICES, a pro-placement service in Vero Beach, Fla. , is actively matching US PTA managers, tennis directors, head pros and assistants to clubs, resorts and academies nationwide. Call Gerry Berkheimer for details at (561 ) 388-5491. Monday-Friday. FREE On-Line Job Bank: www.TennisExpress.com. Review current job postings. Advertise job openings. Post seeking-employment ads. It's all FREE ..Go on-line or call (713 ) 781 -4848.
The United States Military Academy bas moved into a new tennis complex. Indoor Cou1·ts of America recently completed construction on the seven-court Lichtenberg Tennis Center. The tennis building is the first project completed in a $250 million effort to upgrade the athletic facilities at the West Point Post.
which allows visitors to explore the history of the sport from its very origins. There are also new exhibits on the enshrinees of the Texas Tennis Hall of Fame with memorabilia and personal stories.
TENNIS EMPLOYMENT NEWSLETTER. Monthl y newsletter. Bob Larson 's TENNIS EMPLOYMENT lists teac hing pro opportunities all over U.S. , full time and seasonal. Sample $I 0 . P.O. Box 24379, Edina, MN 55424. Want to be a college coach? Bob Larson's College Tennis Employment newsletter lists what jobs are open. Sample $5. P.O. Box 24379, Edina, MN 55424.
www.tennisjobs.com The Tennis Job Line is a tennis professional's employment service. It advertises tennis openings at country clubs , tennis clubs, resorts, public facilities , colleges and summer camps.
VACATION OPPORTUNITIES WANTED! Tennis professionals and tennis coaches. The Professional Coaches Association offers numerous opportunities for tennis pros and coaches to participate in PCA Working Vacation Programs at exclusive resorts throughout the Caribbean. Join this long-running and successful program that so many professionals have enjoyed. For information, contact Mark Bums at (617) 552-3171.
Rates: $30 for 20 words, minimum per issue. 50 cents per word thereafter. Pay by check, money order, Visa or MasterCard. Prepayment is required. Supply typed copy and include full name, telephone number, credit card number and expiration date. (No agency or cash discounts.) Issue closes 15th of month, two months preceding cover date . Fax to (713) 9787780, attn: ADDvantage classifieds. No classifieds wi ll be accepted by telephone. No exceptions ore made. USPTA cannot verify nor be responsible for the contents of any advertisement. It reserves the ri ht to re·ect an advertisement at its discretion.
ADDvantage/ June 1999
33
SAVE 20e PER DOIEII 011(ForPRO PEII USPTA Members Only.)
Regular, Extra Duty or High Altitude
Regular Price
6-114 Dz
120+Dz
(24-456 Cans)
(480+ Cans)
$10.36/Dz $ 10.28/Dz ($2. 59/Can)
USPTA Discount Price
($2. 57/Can)
$ 10. I6/Dz $1 0.08/Dz ($2. 54/Can)
($2. 52/Can)
Freight prepaid on 96 dozen tennis balls (384 caF1s) shipped at one time to one location. Terms: 3% 30 days, 2% 60 days, net 90 days. Pricing subject to change without notice. Al l orders shipped and invoiced during the months of March, June, September and December.
FOR EVERY DOIEII PRO PEIIN TEIIIIIS BALLS PURCHASED: • 20¢ discount directly to the USPTA Pro • 10¢ cash rebate to Pro's Division • 10¢ cash rebate to USPTA Headquarters These funds are used to help support programs for your association. For more information or to place an order; call your Penn sales rep resentative or:
1-800-BUY-PENN
Here's your chance to try out our new Pro Penn Stars training balls for free. They're the new pressureless balls that help players learn a lot more control and placement in a lot less time. All you have to do is mail or fax us your favorite training exercises for beginning and intermediate adults and, if your tips are picked, we'll send you a free case of Pro Penn Stars and print your ideas in future ads.
THERE'S NO SUCH THING AS A FREE LUNCH. BUT TENNIS BALLS ARE ANOTHER MATTER. Tip #2 in a series: Two players stand several feet apart facing each other. One player tosses the ball to his partner who hits the ball back to be caught. The ball should be hit gently and about four to five feet high. After 1 0 strokes, partners change places. Alternate forehands and backhands. Upon mastering this, play~!'li may move farther away and begin to play with a net. SEND IDEAS TO: PRO PENN STARS CONTEST, PENN RACQUET SPORTS 306 S. 45th Avenue, Phoenix, AZ. 85043 Fax: 1-888-FAX-PENN
First impressions are important! Enharn:e your image with US PTA personafizec( 6usiness. cards, stationery & note cards The business cards, stationery and envelopes are gold foil embossed with the USPTA logo and imprinted with your name and address; the matching envelopes also are gold foil embossed and imprinted with your name and a~dress. USPTA uses high quality 24 pound white linen paper and 80 pound matching card stock. Navy blue ink is used for imprinting stationery, note cards and matching envelopes. High quality thermographic navy blue raised lettering is used for imprinting business cards.
SAVE MORE THAN 10 PERCENT WITH THESE SPECIAL PACKAGE OFFERS (No substitution on package offers) SPECIAL PACKAGE 1 $349
SPECIAL PACKAGE 2 $519
Includes: 500 business cards, 250 sheets of stationery with envelopes and 25 second sheets, plus 100 note cards with envelopes.
Includes: 1,000 business cards, 500 sheets of stationery with envelopes and 50 second sheets, plus 250 note cards with envelopes.
No.
Description
Ship wt.
100
SP901
Special package 1 ($349)
12 lbs.
SP902
Special package 2 ($519)
21 lbs.
BC914
Business cards
N/A
SE912
Stationery* & envelopes
$125
4lbs.
NE912
Note cards &'envelopes
$129
3 lbs.
N/A
250
Ship wt.
500
Ship wt.
Ship wt.
1000
Qty.
Total weight
Price
' 1 lb.
$90
2 lbs.
$125
3 lbs.
$190
7 lbs.
$280
13 lbs.
$450
261bs.
$199
5 lbs.
$289
8 lbs.
$459
161bs.
$ 75
*Includes 10 additional secon9 sheets pe r 100 SUBTOTAL Houston (MTA) residents add 8.25 % tax. Other Texas residents add 7.25 % tax
.
Shipping and handlin g (see rate chart) TOTAL
PERSONALIZATION AND SHIPPING Print or type exactly as you want information to appear on your items. If shipping address differs, please include shipping information with this form . Name ________________________________________________________
0 0
Title _________________________________________________________ Club/busi ness _________________________________________________ Address _____________________________________________________
0
SHIPPING CHARGES (check one) Contiguous 48 U.S. states free Hawaii, Alaska, Puerto Rico & Canada $14 for first lb. and $1 .50 for each additional lb. Other countries $20 for first lb. and $6 for each additional lb. Please allow four to six weeks for delivery.
City, state, ZIP --------------------------------------------------
Phone(~--~ -----------------------------------------------Fax(______ -------------------------------------------------E-mai I --------------------------------------------------------
PLEASE NOTE All orders must be in writing. Order form and prices effective through 1999.
Make check or money order payable to US PTA, or charge my
D
MasterCard
D
~isa
International orders must pay by MasterCard or Visa. Card No. _______________________________ Exp. ________
Will Hoag Director ofTennis-
Card holder name________________--:-=-=----------,,---------Signature --------------------------------------- - Phone _____________________________________________ USPTA Gift Shoppe 3535 Briarpark Drive, Suite One Houston, TX 77042 tel (713) 97-USPTA • fax (713) 978-5096 proshop@uspta.org • www.uspta.org
Coral Ridge Country Club 3801 Bayview Drive, Fort Lauderdale, FL 33308
(954) 564-7386 • fax (954) 563-8628 e-mail: uspta@uspta.org
United Scates Professional Tennis Association, Inc. World Headquarters 3 5. 3 5 Briarpark Drive, Suite One Houston, TX 77042-5235
PRESORTED STANDARD U.S. POSTAGE PAID TAMPA, FL PERMIT NO. 602