Addvantage 2010 August

contents the total professional – enhancing your career

departments

11 Facebook: The Good, The Bad and the Ugly of social media in the workplace 3 President’s message – by Rhonda R. Savage, DDS 5 Cardio Tennis 17 Florida pro puts hands-on training to good use –

by Jill Phipps, USPTA staff writer

10 Classifieds 12 USPTA mailbox 26 Career development

news

28 Industry action

9 Off and running! First National Physical Activity Plan aims to get us moving 10 USPTA seeks nominations to national board 15 New login system simplifies online payments 25 Florida’s Hechtman and Iowa’s McCollom win singles titles at Clay Court Championships

convention 19 Conference schedule 21 Registration form 22 Hotel form 23 International Championship form

On the cover – La Quinta Resort and Club, location of the 2010 World Conference on Tennis.

volume 34 • issue 8

www.ADDvantageUSPTA.com ADDvantage magazine editorial offices USPTA World Headquarters 3535 Briarpark Drive, Suite One Houston, TX 77042 Phone – 713-978-7782 800-USPTA-4U Fax – 713-358-7794 e-mail – magazine@uspta.org

Shawna Riley Kimberly Forrester Kathy Buchanan John Dettor

Office hours: 8:30 a.m. - 5 p.m. Central time

www.ADDvantageUSPTA.com

Editor Managing editor Circulation Advertising

ADDvantage is published monthly by the United States Professional Tennis Association.

The opinions expressed in ADDvantage are those of the authors and not necessarily those of ADDvantage or the USPTA. Copyright© United States Professional Tennis Association, Inc. 2010. All rights reserved.

Reproduction of any portion of the magazine is not permitted without written permission from USPTA. ADDvantage/August 2010

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President’s message

New mandatory education launch

NATIONAL BOARD OF DIRECTORS President

I

hope this correspondence finds each of you deep into your summer programs. Many of you are aware that I have mentioned at several division conferences that USPTA has been working to establish a segment of our membership classifications that would include mandatory continuing education.

That time is here and I would like to introduce a new membership classification – Accredited Professional Coach. This classification will become effective Jan. 1, 2011.

First Vice President

Exams, USTA High Performance education, off-site DVD seminars, CPR certification, USRSA certification, USPTA Competitive Player Development Workshops, and other educational opportunities that may be submitted for review by the USPTA Education Committee.

Vice Presidents

Bunny Bruning Mark Fairchilds Chuck Gill Jack Groppel Jim Loehr

Past President

Harry Gilbert

WORLD HEADQUARTERS CEO

Tim Heckler

Director of Operations

While the APC classification does not become effective until Jan. 1, members desiring to attain it may begin earning continuing education credits by attending specialty courses at this year’s World Conference.

The APC fits all of our Professional level certification classifications from Professional 3 through Master ProIn order to apply for this new memberfessional, and requires continuing ship classification, a USPTA member education in order to maintain this must already have been certified at the designation. This distinctive memberProfessional level and will need to take ship classification provides an opporthe PTCA I and pass a competency tunity to demonstrate one’s expertise exam at the 80th percentile or better and is designed for those who spend mark. Those who have already taken Tom Daglis time updating their tennis industry the PTCA I and scored 80 percent or education. Once members achieve this distinc- higher do not have to retake it. tion, they will be issued a special certificate with an expiration date. The designation will be added after Why Accredited Professional Coach? your professional rating. For example, it will look like John Doe, Pro 3, APC; Joan Doe, Pro 2, APC; • Career enhancement – The APC designation John Smith, Pro 1, APC; and Joan Smith, Master reflects a strong commitment to the profession.

Professional, APC. Earning accreditation also provides a distinction that can set individuals apart and open doors to The APC is earned by accumulating 20 continuing career advancement and higher compensation. education units within a two-year period. Continuing education opportunities include attending • Positive image for tennis teachers – Our profesUSPTA seminars, worth one half CEU each. Some sion and its image will benefit as more people examples are: inside and outside our industry become aware of this continuing education accreditation process • Attendees of the USPTA World Conference and the professional standards linked to it. It can receive 12 CEUs for attending 24 hours of will help diminish the image of “ball basher” seminars. and focus on the specific skills and expertise required to teach tennis, run a tennis business, • Attendees of a USPTA division convention and develop players and programs. can receive 4 units for attending eight hours of seminars.

I think we can all agree that continuing education is a good thing with valuable benefits. And with our CEUs may also be earned by attending USPTA tennis industry progressing at such a rapid rate, this specialty courses, completing USTA Sport Science education will allow the USPTA tennis professional continued next page www.ADDvantageUSPTA.com

Tom Daglis Randy Mattingley

Rich Fanning

Administrative Director

Marty Bostrom

Director of Communications

Shawna Riley

Creative Services Director

Julie Myers

Publications Manager/ Managing Editor

Kim Forrester

Director of Public Relations

Poornima Rimm

Communications

Jill Phipps

Director of Marketing

John Dettor

Sports Marketing Coordinator

Rick Bostrom

Digital Asset Director

Timothy Heckler

Digital Asset Coordinator/ Ramona Husaru Tennis Multimedia Management Video Production Director

Joe Birkmire

Video Editor

Nick Warwick

Video Editor/ Flash Designer

Aisha Davis

Director of Fred Viancos Professional Development Corporate Janice Stollenwerck Services Administrator Receptionist

Erin Ortbal

Director of Information Technology

Dan Wilson

Information Technology/ Multimedia

Scott Bucic

Divisional Executive Administrator

Kalin Cogar

Director of Computer Service

Kathy Buchanan

Director of Membership and Certification

Vicky Tristan

Membership/ Certification Coordinator

Sylvia Ortiz

Membership/ Melony DeLoach Insurance Coordinator Director of Finance Payroll/Benefits Controller Merchandise/ Accounting Assistant

Kathy Ladner Renée Heckler Ellen Weatherford Shelina Harris

Legal Counsel Attorney-at-law

Paul Waldman

For information, write the USPTA World Headquarters 3535 Briarpark Drive, Suite One Houston, TX 77042 Phone 713-97-USPTA 800-USPTA-4U Fax 713-978-7780 uspta@uspta.org www.uspta.com Office hours: 8:30 a.m. - 5 p.m. Central time

ADDvantage/August 2010

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from previous page to be more in touch with all the information that is available.

In closing, I would like to invite all of our members to take advantage of the upcoming USPTA World Conference. This year we will be in the Palm Springs, Calif., area at the La Quinta Resort & Spa. For those of you who have not attended a USPTA World Conference before, I am sure you will enjoy everything it has to offer – from the education, to the business networking, to the social camaraderie. I hope to see you there! ď ¨

Sports Tutor ad

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Tips from the pros

Enhancing your Cardio Tennis classes

by Lance Andersen, National Cardio Tennis speaker

Y

ou have been running your Cardio Tennis program for a while with success, but how can you make it better, grow participation and increase revenue?

We will offer several ideas to help you improve your Cardio Tennis classes.

A few good pros One of the first things that can make or break your Cardio Tennis program is the tennis professional who is assigned to run your classes. I have seen many clubs train all of their pros and just assume that they are all willing and able to run a successful Cardio Tennis class. This is definitely not the case; you need to choose your Cardio Tennis pros wisely!

The following should be considered when choosing a Cardio Tennis pro. He or she: • Is interested in teaching Cardio Tennis • Looks like a fitness instructor • Is a good motivator • Enjoys working with large groups • Is a reasonably good feeder The pros you choose to run Cardio Tennis must really believe in the program and understand all of the core components of a Cardio Tennis class. If someone is not interested in Cardio Tennis, then do not force that pro to run your classes because your students will definitely know and won’t come back.

The pro has to be creative, outgoing, and be able to think out of the box. If one of the activities is either too hard or too easy, then the pro must be able to quickly change it up.

Feeding is a key component to Cardio Tennis. Without good feeding skills, the pro will not be able to handle large groups effectively. This is a skill that many seasoned pros can improve, and the only way to do so is with practice (practice, practice…). www.ADDvantageUSPTA.com

We recommend that Cardio Tennis pros use the grab-and-feed technique when feeding. One of the best ways to improve your feeding skills is to practice using the Cardio Tennis feeding shootout diagrams.

If you are interested in obtaining the diagrams, you can find them at: www.partners. cardiotennis.com.

To further the development of your Cardio Tennis pros, consider having them become certified fitness trainers or attend tennis-fitness- related training courses such as the Etcheberry Experience. I recently became an Etcheberry Certified Tennis Coach and came away with a wealth of new material for my Cardio Tennis classes.

Rotate your drills and games I also recently visited a tennis club that had an existing Cardio Tennis program but was not seeing the participation that had been anticipated. One of the reasons for this was that the club had a laminated two-page sheet that contained the drills that were used for each and every Cardio Tennis class that they taught. There was no variety, leading to boredom and a loss of enthusiasm for the participants.

Cardio Tennis has a big advantage over traditional cardio workout activities such as the StairMaster and Elliptical because there is an endless variety of activities that creative Cardio Tennis pros can use in their classes. Keep things fresh by rotating your drills, games and activities. This will help keep the fun factor in your classes, ensuring your students do not get bored.

Just about any drill can be turned into

a Cardio Tennis drill. Adding additional movement, including cones, hurdles, or a ladder can help accomplish this. Do not be afraid to experiment and if you are not achieving the success you had hoped, move on to a different activity.

In addition to http://partners.cardiotennis.com, there are several websites that have drills that you can utilize for creative ideas for your Cardio Tennis classes: • http://tennisdrills.tv • http://jobeasier.com • http://webtennisdrills.com My personal favorite is tennisdrills.tv, which was created by Jorge Capestany, a National Cardio Tennis Speaker Team member and USPTA Master Professional. The site is loaded with drills, games and activities that are sure to enhance your classes.

The Cardio Tennis Drills DVD, Volume I and Volume II, can be ordered from the Tennis Industry Association.

The following books are good references for activities that you can use in the warmup and cool-down segments of your classes: • “Fit To Play Tennis,” Carl Petersen and Nina Nittinger, ISBN 0-9722759-5-9 • “Complete Conditioning For Tennis,” E . Paul Roetert and Todd S. Ellenbecker, ISBN-13 978-0-7360-6938-0 Consider ordering the Etcheberry Experience Coaches DVD set. This is another wonderful resource to obtain ideas to spruce up your classes.

Lastly, if you have not yet ordered your own copy of the “Cardio Tennis Kids Playbook,” now is the time to do so. Many of the activities in the playbook are suitable for any Cardio Tennis class. continued next page ADDvantage/August 2010

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from previous page Where did you get those wonderful toys?

One of the ways you can make your Cardio Tennis class stand out is the use of training aids. Having a variety of training aids will help keep your class fresh and fun! At a minimum, make sure you are using ladders and heart-rate monitors (HRMs) in each of your classes.

The ladder is the ultimate training tool for your Cardio Tennis class. The ladder is fun and easy to move between activities, allows everyone to improve his or her movement (without even knowing!), and can be used for dozens of footwork patterns.

Adding HRMs to your program will allow your participants to make sure they are working out safely and monitor the intensity of their workout.

Additional training aids to consider adding to your arsenal are: • Cones • Spots • Doughnuts • Throw-down lines • Arrows • Medicine balls • Etch Swing • Transition balls: Red/Green/Orange • Nats E-Fit • TRX Suspension System • Resistance bands Transition balls are the great equalizer, especially when you have mixed levels, allowing points to last longer during your game segment. They are also ideal for helping players build technical skills during your drill segment.

If you are working with large groups, consider the use of stations utilizing aids such as the Etch Swing, Nats E-Fit, and the TRX Suspension System. This will help keep players active when they are not hitting balls.

Keep your music fresh!

In my April 2009 ADDvantage article “Keep Your Cardio Tennis Clinics Moving To The Beat!” I discussed the importance of music in Cardio Tennis classes. Music is one of the keys to making a Cardio Ten-

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nis clinic a fun experience. Just like your drills, games, and other activities, it is also important to have a variety of music.

As a good rule of thumb, create four playlists for each Cardio Tennis class that you run. For example, if you are running three to four Cardio Tennis classes a week, consider having at least 16 different playlists, rotating them every class. I would also create themed-based playlists for the holidays and special occasions.

Look to add at least one new playlist each month. By continuing to expand your music library, you will give yourself options for freshening up your Cardio Tennis classes.

Enhance and market your classes With any service or program, you have to constantly come up with creative ideas to market and promote to keep it in front of your consumers. Cardio Tennis is no different. Here are a few suggestions to help you promote and increase participation in your classes: • Offer discounts to participants who bring their own HRMs. • Create discount cards. For our nonprime time Cardio Classes, we offer students a punch card so that after nine punches, their 10th class is free.

• Create a groupon.com program. A “groupon” is a group coupon that sets a discounted price for your Cardio

Tennis program if enough people take advantage of the offer.

• Add specialty Cardio Tennis classes.

Consider offering classes such as: o Singles Cardio Tennis o Doubles Cardio Tennis o Family Cardio Tennis o Themed classes: Use music with a central theme o Cardio Tennis league warm-up: A shortened Cardio Tennis class to get your league players warmed up before their match • Add a Cardio Tennis kids program and run it at the same time you run a traditional Cardio Tennis class.

• Offer Private Cardio Tennis. Allow your members to form their own Cardio Tennis classes with their favorite pro.

• Leverage the Cardio Tennis ‘Get Fit’ promotional package to run your own Cardio Tennis contests (e-mail info@ cardiotennis.com for more information).

• Use social media to promote openings in your classes and to offer discounts: o Twitter o Facebook • Take-a-friend program. Bring a firsttime Cardio Tennis participant and get your next class free.

Wrapping it all up Cardio Tennis can be one of the most profitable programs that you offer at your facility. To keep players coming back make sure you: • Choose the right pro to run your classes.

Create discount cards. For non-prime time Cardio Classes, offer students a punch card so that after nine punches, their 10th class is free.

• Have a variety of drills, games and other activities from which to choose.

• Invest in training aids and use them.

• Keep your music fresh from class to class.

• Be creative in the promotion and the variety of your Cardio Tennis offerings.

By following the suggestions above, I am sure your Cardio Tennis program will continue to grow and thrive!  www.ADDvantageUSPTA.com

Off and running!

First National Physical Activity Plan aims to get us moving

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eaders of USPTA have joined a broad coalition of experts to support The National Physical Activity Plan, a sweeping initiative to improve public health. The USPTA is an implementation partner, and will be led by USPTA vice president Jack Groppel, Ph.D., FACSM, and co-founder of Human Performance Institute, who serves on the implementation committee.

The plan was launched in an effort to motivate people in every community to become and stay physically active, and to remove the barriers that may stand in their way.

Supported by a wide range of public policy recommendations, the plan is the product of a 10-month, public/ private collaboration of experts in diverse fields.

“The USPTA is thrilled to be an implementation partner for the National Physical Activity Plan, among a broad spectrum of other highly respected organizations, experts and individuals, as part of this public/ private collaboration,” said USPTA CEO Tim Heckler. “The primary mission of USPTA’s Tennis – for the health of it! initiative is wellness and prevention, and the opportunity to tie tennis with key initiatives under the plan in order to improve the health of America is truly exciting.”

Leaders in public health, transportation, education, business and other fields have announced the plan at the National Press Club in Washington, D.C. The product of a public/private partnership, the plan calls for policy, environmental and cultural changes to help all Americans enjoy the health benefits of physical activity. The vision is that all Americans are physically active and live, work, and play in environments that facilitate regular physical activity. The plan is an ongoing collaboration of scores of nonprofit organizations, corporations and public agencies serving as partners, affiliates and sponsors.

Implementation The National Coalition for Promoting Physical Activity is leading the implementation of the plan. Barry Ford, the NCPPA President, shares this: “Implementing the policy changes recommended by the plan will help make the choice to be physically active the easy choice. The plan will inspire and guide the decisions of policymakers at every level and in every field, so that being physically active becomes second nature for most Americans.”

NCPPA is working closely with organizations serving as leaders in each of the eight sectors to develop a national implementation plan for immediate action. USPTA and other partner organizations Experts involved with the National Physical Activity Plan said the will help to implement the plan strategies at the national, regional initiative goes well beyond just telling people to exercise. “We are and grassroots levels. According to Ford, NCPPA will work to encouraging a new way of thinking about lifestyle, activity, mobility promote public policy, track results, and launch a cause-related and general physical fitness,” said marketing campaign to engage Russell Pate, Ph.D., chair of the “ We are encouraging a new way of thinking about lifestyle, all audiences.

National Physical Activity Plan. activity, mobility and general physical fitness.”

“It’s well established that physical Being a leader in the business of activity brings manifold health – Russell Pate, Ph.D., National Physical Activity Plan chair sports and as a nonprofit trade benefits, but we need to change association, the USPTA is very people’s behavior. The plan provides a roadmap for change, ad- serious about its role of elevating the standards of tennis-teaching dressing everything from the education of health professionals to professionals and coaches, while at the same time promoting the game zoning laws, school policies and workplace wellness programs.” of tennis. The USPTA’s commitment to health has been evidenced through its Tennis – for the health of it! initiative, which strives to The plan is, in part, an answer to America’s alarming rates of adult make the general public aware of the tremendous health, fitness and childhood obesity and decreasing levels of physical activity. and psychological benefits of tennis and encourage people to get Research has shown that physical activity can help prevent and out and play the sport as a part of their regular fitness regimen. The treat obesity, diabetes, coronary heart disease, depression, bone USPTA also strives to help fight the wars on obesity by encouraging disease, cancer and other diseases. If implemented, measures and enabling people across the nation and world to live a healthy called for in the National Physical Activity Plan could signifi- lifestyle through the sport of tennis. In addition, the USPTA and its cantly improve public health, cut health care costs, and reduce members are the delivery force through which the public can receive health disparities. these benefits through lessons and other tennis activities. continued next page www.ADDvantageUSPTA.com

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from previous page The plan process Pate led a process that identified strategies and tactics for eight key areas of society that have a direct impact on the physical activity levels and health of people in the United States. The eight sectors are Business and Industry, Education, Healthcare, Mass Media, Parks, Recreation, Fitness and Sports, Public Health, Transportation, Urban Design and Community Planning, and Volunteer and Nonprofit Organizations.

The plan presents a call to action with specific strategies for each sector, for example: • Education: Develop and implement policies requiring school accountability for quality and quantity of physical education and physical activity.

• Health Care: Make physical activity a patient “vital sign” that all health care providers assess and discuss with patients.

• Transportation/planning: Local, state, and federal agencies will use routine performance measures and set benchmarks for active travel (walking, biking, public transit).

• Recreation: Enhance the existing parks and recreation infrastructure with effective policy and environmental changes to promote physical activity.

• Business/industry: Identify and disseminate best practice models for physical activity in the work place.

Background The U.S. Centers for Disease Control and Prevention and the Prevention Research Center at the University of South Carolina provided the organizational infrastructure for the plan. Leaders explained that making a compelling and urgent case for increasing physical activity in the American population entails:

USPTA seeks nominations for national board The national Nominating Committee is accepting applications from members who are willing and able to serve on the national USPTA Board of Directors for 2011-2013. Applicants must submit a resume and a 250- to 500-word essay outlining their opinions on the goals and directions of USPTA. These materials must be postmarked no later than August 13 and sent to:

Mike Andrews, Wildwood Racquet Club 508 North Hadley Road Fort Wayne, IN 46804

Classifieds BOOKS AND VIDEOS Tennis Intelligence Applied. www.Tennissmith.com, 365-plus videos, fact-based system for players, parents and coaches. Proven results in progressive player development

by Steve Smith.

DRILLS NEED TENNIS DRILLS? USPTA Master Professional Jorge Capestany’s new website has more than 700 videos of tennis drills and tips. Log on to www. tennisdrills.tv to see (and print) more than 18 free samples.

EMPLOYMENT USPTA’s Find-a-Pro. The best job-posting service so you can find the best jobs, free. For more information, visit uspta.com.

TennisJobs.com – The tennis industry’s ONLY international tennis professional employment service. Subscribe today!

TENNIS PRODUCTS PRO/COACH PRICING on racquets, apparel, shoes, bags, balls, strings and accessories. Get baskets, carts, training equipment, books, videos and more. www.TennisExpress.com/800833-6615.

VACATION OPPORTUNITIES Vacation opportunities for ­tennis professionals at the No. 1 all-­ inclusive Sandals and Beaches ­resorts in Jamaica and St. Lucia for you and your partner. Certification required. For information contact Mike ­Romisher at 847-207-9475 or ­­­­­e-mail Vis10sPro@aol.com.

Five-Star Caribbean Resorts are Waiting for You! Working ­vacations available for certified tennis professionals. Family and couple resorts available. ­Contact: www.fitbodiesinc.com or call ­Denise Cox, 678-778-4673.

• Providing a clear roadmap increasing Americans’ physical activity in both the short-term and long-term • Developing strategies for increasing physical activity in all sectors of society and addressing disparities • Creating a social movement to sustain interest and involvement • Developing new strategies for promoting physical activity • Monitoring progress to assess achievements in increasing physical activity At least 12 states and a number of other countries have enacted physical activity plans, establishing best practices for making physical activity a routine part of daily life. For instance, active transportation is more prominent in some European countries as compared to the United States. Information about the U.S. plan is available online at www.physicalactivityplan.org. 

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Rates: $30 for 20 words, minimum per issue. 50 cents per word thereafter. Pay by check, money order, Visa or MasterCard. Prepayment is required. Supply typed copy and include full name, telephone number, credit card number and expiration date. (No agency or cash discounts.) Issue closes 15th of month, two months preceding cover date. Fax to 713978-7780, attn: ADDvantage classifieds. No classifieds will be accepted by telephone.

No exceptions are made. USPTA cannot verify nor be responsible for the contents of any advertisement. The USPTA is committed to the policy that all people have equal access to its programs, facilities, employment and membership without regard to race, color, creed, religion, national origin, gender, age, disability, marital or veteran status. USPTA is an equal opportunity employer. USPTA reserves the right to reject any advertisement at its discretion, or to edit the advertisement to be certain that any employment requirements set forth in it conform with the law.

www.ADDvantageUSPTA.com

Facebook:

The Good, the Bad and the Ugly of social media in the workplace

by Rhonda R. Savage, DDS

T

here’s no doubt that Facebook participation can be an asset to any business. The question is, how can you use it to promote your products and company, yet be sure your team members are cautious in the way they use it? What should the owner and office manager post? Where is the line between personal and professional? Knowing the good, the bad and the ugly of Facebook for business, your company can take full advantage of this tool and watch your business grow.

With a clearly established policy and understanding of the good, bad and the ugly, Facebook and other social media can be a great asset to your business.

The good: One benefit Facebook offers for business is it lets the customers and potential clients know your company on a personal level. Clients come to you for a relationship. They assume you know how to take care of their needs. Being accessible on social media sites helps your clients and customers feel connected to your company.

A Facebook page can also help bring people to your website. Customers will look for your presence on the Internet and a Facebook profile is just another way they can find you, leading them to your website to find out more information and possibly contact you.

Facebook can be a tremendous networking tool. Business pages on Facebook can elevate your website status through search engine optimization. In addition, if you have a Facebook business page link on the opening page of your website, potential clients can feel that they know you and your office before coming in for their new customer experience. Several companies have gained new clients simply because of their Facebook page.

The bad: A recent study of companies with 1,000 employees found that 8 percent of their employees have actually been dismissed for their behavior on sites like Face-

Face forward: Do you separate personal and professional lives on Facebook?

F

acebook is a great way for a club or tennis facility to communicate with its members and customers. You can promote events, lessons and pro shop sales, as well as present a friendly face to the public.

Tennis professionals may also want to have a Facebook page to communicate with their students and clients, but how do you separate your professional life from your private life? Do you have clients as friends?

Do you have a “professional” Facebook page and a “personal” Facebook page? If you use the same page for both, it is imporwww.ADDvantageUSPTA.com

tant to remember that whenever you post something, you are always “working.” Do you want to share your family pictures with your students? Or your “doh!” moments?

Or last weekend’s party pictures? Or family health issues? Or political opinions?

Obviously, some people would be comfortable being friends with clients. Others may be more private and want to keep friends and clients separated. How do you deal with this issue? Send a letter to ADDvantage or join the discussion on our Facebook page, www.facebook.com/USPTA.Official. 

book and LinkedIn. That’s double from the previous year! Companies have also fired employees for sharing sensitive details about the business and their clients. In addition, team members have been sanctioned and fired for making unprofessional remarks about their boss via social networking sites.

The ugly: Realize that even if you use Facebook privacy settings, you may still be in danger. Remember going to high school and doing things you thought your parents would never know about and yet somehow they always found out? The same is true of social media. Avoid bad -mouthing your boss, co-worker or anyone in your professional life in such a public way on a public forum.

Every business should have specific guidelines that apply to social media use. There are two factors at work here: Employers need to be closely monitoring social media sites and employees need to use common sense when posting about work life. Employees need to be careful about sharing sensitive information as well as making foolish remarks about their employer.

The owner needs to set the vision and goals for the office regarding social media with the help of the team in the development of a mission-driven ethical-use policy.

Following are some basic guidelines for using social media in business. The guidelines listed below must apply to every member of the team member, including the owner: • Never post anything that directly or indirectly insults customers, clients or the business itself.

• When posting on personal and social media sites, be nice and keep it clean. continued next page ADDvantage/August 2010

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from previous page Develop verbal cue cards on “what to say and not to say” on social media.

Have clearly developed expectations that apply to all team members.

• Consider leveraging your office’s Facebook profile to start positive conversations about your employees and your services. You can do this by regularly posting testimonials from current or past clients.

• With your customers’ permission, involve them in your efforts. You can do this by connecting with them and posting information about their ­business.

• If you have a personal page and a business page, consider your policy regarding clients who want to become your personal friend. One business owner lost a family of customers who requested to be his personal friend and he said “no.”

• Create a page in your office policy manual regarding Facebook and social media posting so each employee understands what to do and what not to do.

• Designate one or more specific employees to be responsible for posting on and updating your sites. Business page content will need to be updated frequently and consistently to ensure the Wall tab stays fresh. Carve out 1-2 hours/week for this responsibility dedicated to marketing on the web.

With a clearly established policy and understanding of the good, bad and the ugly, Facebook and other social media can be a great asset to your business. By enforcing social media policies and following these guidelines, you’ll see great results from your efforts!  Dr. Rhonda Savage is an internationally acclaimed speaker and CEO for a well-known practice management and consulting business.

Dr. Savage is a noted motivational speaker on leadership, women’s issues and communication. For more information on her speaking, visit www.DentalManagementU.com or e-mail Rhonda@MilesandAssociates.net.

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USPTA Mailbox Find-a-Pro Kathy (Buchanan), director of computer services, I just wanted to thank all of you related to the USPTA Find-a-Pro program. Our search committee found the online posting very effective in getting us the types of responses/resumes that we had hoped for.

Additionally, we found all the resource material and guidelines on the website to be tremendously helpful. In the end, we were able to complete a swift and thorough search.

Thank you for all the help.

Andrew Frank Westport, Conn.

USPTA staff Dear Tim (Heckler), USPTA CEO, I just wanted to commend your staff again. I encountered a technical problem while working on my newsletter. For several days I tried everything I knew to do and consulted several people – nothing worked. Finally, in total desperation, I posted a message on my Facebook page that I needed help. Instantly a message from USPTA showed up in my message box.

And seriously, I felt like my guardian angel appeared. We weren’t able to find what was causing the problem, but through several messages back and forth, (web director) Julie (Myers) was able to help me get around the problem. I cannot thank her enough!

The national staff is always so friendly and supportive.

Thank you!

Christy Sobey, USPTA Texas Division executive director Tennis – for the health of it!

Dear Jack (­Groppel), USPTA vice president, Jane and I decided to attach Tennis – for the health of it! to our season-ending junior program event. The event was in two age groups: future stars (6- to 8-year-olds) and young achievers (9- to 12-year-olds). More than 65 kids attended, plus 40 or more parents, family and friends. We ran different time slots throughout the week and

each time slot divided the kids into two teams – a gray team and a white team. Each was given a shirt at the start of the session.

Throughout the session, they competed for points in a variety of ways – relay races, QuickStart, ralleyball, skills tests, Trivial Pursuit, things like that. At the main event all the gray team players got to meet their teammates from other time slots, and the same with the white team. We had seven courts each with a pro and some volunteers.

Each court ran a different event for about 20 minutes, keeping score. At the end the gray team squeaked by the white team.

Pictures were taken, and the kids were given organic apple juice or lemonade and an organic health bar.

I took the time to give parents an overview of the event, I discussed Tennis – for the health of it!, and I handed out a healthy after-school snack sheet and our Tennis – for the health of it! marketing flier.

All the responses from parents were positive. A few parents asked for more information regarding healthy choices. The children talked about the event for days.

Many parents were just so impressed with the event and their feedback on Tennis – for the health of it! was that they found it informative.

Sincerely, Mark Savage, USPTA New Windsor, N.Y. USPTA benefits Thanks for holding the standard high and providing dozens of great member benefits. The CEO of the PTR asked me several years ago to comment on the PTR benefits. I remember thinking: I can’t imagine any tennis coaching agency in the world offering as many significant benefits as the USPTA. Well done.

Sincerely, Tim Mares, USPTA Send your letters to the editor, along with a ­daytime phone number or ­­­e-mail address, to ­ADDvantage, ­USPTA, 3535 Briarpark Drive, Suite One, ­Houston, TX 77042; fax to 713-358-7794; or via e-mail to kim.­forrester@uspta.org. Letters may be edited for length and clarity.

www.ADDvantageUSPTA.com

www.ADDvantageUSPTA.com

ADDvantage/August 2010

13

New login system simplifies online payments

W

e have just launched a new online module that will streamline everything related to event registrations, dues payments and any other type of expenditure through a USPTA website. This new feature will make your registration for the upcoming USPTA World Conference on Tennis particularly helpful, and we’ll introduce new uses for what will eventually become your “universal” login through links labeled “My USPTA.” New feature will make your registration for the upcoming USPTA World Conference on Tennis particularly helpful.

The significant change with this new module is the logon process you’ll use. Members currently use their last name and unique member number to access various website features, including member benefits. Now, every member who already has an e-mail on file with USPTA will use that e-mail as the “logon” for certain areas of the USPTA site.

Each person’s initial password will be lowercase “uspta” immediately followed by his or her membership number. For example, John Smith will log on using his e-mail of john. smith@yahoo.com. He’d then type in his password, which in his case is uspta98765. The logon screen will look like this (see below).

After you’re logged in, you can change both your login and password so they are completely unique and perhaps match your logins for other websites. Eventually, all of USPTA’s secure sites will use this login.

If you don’t have an e-mail on file with USPTA or you want to change the e-mail address you have on file with us, please contact Kathy Buchanan at kathy.buchanan@ uspta.org, or call her at 800-877-8248 or 713-978-7782. Once your preferred e-mail is in the USPTA database, you’ll be able to use the registration and payment system.

Also, nonmembers will be able to create accounts if they want to purchase items or attend USPTA events.

We hope this new system simplifies your online business with USPTA. In the coming months, we will announce additional areas to be accessed through the My USPTA login.

You will be among the first to get new website information by providing USPTA with your e-mail address. Also, remember to notify us if you change it. Please contact us if you have any questions.  www.ADDvantageUSPTA.com

ADDvantage/August 2010

15

Florida pro puts hands-on training to good use

by Jill Phipps, USPTA staff writer

J

ump-starting someone’s tennis game can make you a Super Pro to a grateful student, but nothing defines a hero quite like being prepared to save a life.

Brad Leu, a P-1 and 24-year member of USPTA, was ready for that rare, but unpredictable medical emergency when someone suddenly collapsed in front of him.

Richard Centerbar, president of the USPTA Florida Division, received a letter of praise and thanks from Bob Ennis, whose wife, Annetta, went into cardiac arrest this past April 2 while participating in a doubles clinic under Leu’s direction at Sea Oaks Beach & Tennis Club, in Vero Beach, Fla. Mrs. Ennis had no previous history of heart disease.

The Florida Division posted the letter on its Facebook page. It recounts how Leu led his staff in performing chest compressions on Mrs. Ennis until an ambulance arrived.

Bob Ennis wrote: “We have been advised by two attending physicians that owing to the type and severity of Mrs. Ennis’ episode, CPR as provided by Mr. Leu and his staff saved her life. Such events, we are told, are typically fatal in more than 99 percent of occurrences or result in irreparable brain damage.

“I am pleased to report that following a heart stent implant and extended therapy, Mrs. Ennis has made a remarkable recovery... exemplified by the fact that she is ‘back on the courts’ and has resumed all of her preevent activities,” her husband wrote.

Leu said he hopes that incidents like this “will help other pros understand the importance of being CPR-trained.”

Leu, who is director of tennis at Sea Oaks and vice president of the USPTA Florida Division, has had annual training at his club for at least 10 years. “I arrange a CPR refresher class for myself and my staff

every year,” he said. “We have a former member that is an EMT who comes and gives us training on CPR and use of the defibrillator.”

This USPTA Pro actually used a method called cardio-cerebral resuscitation, with 100 quick compressions per minute, instead of the traditional mouth-to-mouth CPR. The new compression-only method was developed for use on adults who go into cardiac arrest and is not recommended for use in other cases, such as drowning or drug overdose, or on small children, who are more likely to suffer respiratory arrest (stop breathing). Both CPR and CCR are designed to keep a person alive until

advanced care, such as defibrillation and medication, can be given.

“Luckily, Mrs. Ennis was taking a lesson from me at the time and I was able to administer to her immediately, and secondly, we have an EMT station within minutes of the club,” Leu said. “They were here in less than 10 minutes, although it seemed like forever at the time.

“Thankfully, this was a happy ending,” Leu said. “My neighbor had a heart attack several years back. I attended to him – with the other result. One of the reasons was because of a delay in reaching him and the response time was much longer for the EMT. Every minute counts.”  Sources for training in lifesaving techniques include the American Heart Association (www.heart.org) and the American Red Cross (www.redcross.org).

Brad Leu, USPTA www.ADDvantageUSPTA.com

ADDvantage/August 2010

17

Conference schedule Please note: This is a tentative schedule for planning purposes only. Speakers and times are subject to change.

Monday, Sept. 27 7 a.m. – 5 p.m.

Registration

9 a.m. – 6 p.m.

International Championships

7:30 – 9 p.m.

Tournament player party

Tuesday, Sept. 28 7 a.m. – 5 p.m.

Registration U.S. Pro Tennis Shop

8 a.m. – 6 p.m.

Executive Committee meeting International Championships

9 a.m. – 1 p.m.

On-court upgrading

11 a.m. – noon

Turning negative income into positive income in your club – Fernando Velasco Best drills from around the world – Jorge Capestany

1 – 2:30 p.m.

General session: Hank Pfister

2:45 – 6:45 p.m.

Specialty course 1: East meets West – Scott Ford/Desmond Oon Specialty course 2: Marketing and promotion success – Joe Dinoffer

3 – 4 p.m.

Seminar – Page Love Presentations by Master Pros

4:15 – 5:15 p.m.

Clay court maintenance, part 1 – Ed Montecalvo Playing tennis is as easy as 1,2,3: From beginners to ranked players – Mary Pat Faley

5:30 – 6:30 p.m.

Staying “bullet proof” at your club – Matt Grayson Clay court maintenance, part 2 – Pat Hanssen

7 p.m.

Division parties

Wednesday, Sept. 29 7 – 8 a.m.

Desert run – Nelson Alapi Cardio Tennis TennisCize – early-bird tennis aerobics, Donnia Bondallian

7 a.m. – 5 p.m.

Registration U.S. Pro Tennis Shop

8 a.m. – noon

PTCA I (written, grips, stroke analysis, English and Spanish) Specialty course 3: Managing a tennis facility – Rod Heckelman Specialty course 4: Creative drill design for doubles teams – Feisal Hassan

8 a.m. – 6 p.m.

International Championships

8:30 – 10 a.m.

TennisCize – spouses tennis aerobics, Donnia Bondallian

9 – 10 a.m.

The art of selling racquets and strings – Bruce Levine From adult beginners to players – Townsend Gilbert

10:30 a.m. – noon

General session: General membership update

11:30 a.m. – 1 p.m.

Spouses luncheon

1– 2:30 p.m.

General session: Women’s winning biomechanics – Joy Macci

1 – 6 p.m.

PTCAI (on-court portions)

3 – 4 p.m.

Developing champions through Little Tennis – Craig Jones Optimal recovery for high-performance tennis – Todd Ellenbecker/Mark Kovacs

4:15 – 5:15 p.m.

Seminar – CourtsideUSA OK, good to great tennis lessons – Ajay Pant

6 – 7 p.m.

Manufacturers ad staff meetings

www.ADDvantageUSPTA.com

continued next page

ADDvantage/August 2010

19

from previous page 7 – 10 p.m.

Welcoming party

Thursday, Sept. 30 8 – 10 a.m.

Awards breakfast

10 a.m. – 4 p.m.

Registration

10 a.m. – 5 p.m.

U.S. Pro Tennis Shop

10 a.m. – 6 p.m.

International Championships finals

10:30 a.m. – noon

General session: Using technology to enhance your career – Randy Mattingley

11 a.m. – 12:30 p.m.

TennisCize – Spouses tennis aerobics, Donnia Bondallian

11 a.m. – 4 p.m.

Buying show setup (exhibitors)

12 – 1 p.m.

Cardio Tennis feeding contest qualifying

1 – 2:30 p.m.

General session: Nick Bollettieri

1 – 5 p.m.

Manufacturers on-court demos

3 – 4 p.m.

How your director of tennis skills can help you in business – Phil Lancaster Drills for consistency – Tom Gorman

4:15 – 5:15 p.m.

Open forum – Business essentials Open forum – Best practices Open forum – The new-style pro

5 – 10 p.m.

Tennis Buying Show

6 – 8:30 p.m.

Silent auction

6:30 – 8 p.m.

Tennis Buying Show dinner

Friday, Oct. 1 7 – 8 a.m.

Desert run – Nelson Alapi Cardio Tennis TennisCize – early-bird tennis aerobics, Donnia Bondallian

8 a.m. – noon

Certification Exam (on-court portions)

8 a.m. – 5 p.m.

Registration U.S. Pro Tennis Shop Specialty course 5: Advanced stroke production – John Yandell Specialty course 6: Dynamic total body tennis: Future of the game – Martin Baroch

9 – 10 a.m.

Teaching the serve: methods, models and transfer of skill – Jim McLennan Error detection and corrective techniques for instant success – Ken DeHart

10 – 11:30 a.m.

TennisCize – spouses tennis aerobics, Donnia Bondallian

10:30 – 11:30 a.m.

Tagging – the new age of match charting – Warren Pretorius The best doubles drills – Ron Holmberg

Noon – 1 p.m.

Cardio Tennis feeding contest finals

1 – 2:30 a.m.

General session: Rick Macci

1 – 6 p.m.

International Team Championships

3 – 4 p.m.

Choking: causes and fixes – Allen Fox Drills for all levels of play – Ann Slocomb

1 – 4 p.m.

Written Exam (on-court portions)

4:15 – 5:15 p.m.

Investing and saving for the future – Patti Lee Heidorn Teaching large groups – Thomas Whitten

5:30 – 6:30 p.m.

Image is everything, well almost – Christi Turdo Synthesizing the modern game – all methods considered – Oscar Wegner

Saturday, Oct. 2 8 a.m. – 5 p.m.

Certification Exam (on-court portions)

8 a.m. – noon

Specialty course 7: Equipment customization – David Bone Specialty course 8: Cardio Tennis – Michele Krause

20

ADDvantage/August 2010

www.ADDvantageUSPTA.com

USPTA conference registration form Register by August 21 and save up to $100.

Main registration Name _____________________________________USPTA member No.________________ Division _______________ Nonmember  Address ___________________________________City _____________________________ State _________________ ZIP _________ Daytime phone number (____)__________________

Fees

Member Nonmember

e-mail __________________________________

By Aug. 21 $325 $370

Please indicate parties you plan to attend:  Wednesday night

After Aug. 21 $375 $420

Subtotal 1 ______

 Thursday awards breakfast 

Thursday night 

Vegetarian meal option.

Specialty course fees

Specialty courses  No. 1

 No. 2

 No. 5

 No. 6

 No. 3

Guest registration

 No. 7

 No. 4  No. 8

$37.50 ea. X ____ =

Subtotal 2 _______

Must be registered to attend parties.

Name ____________________________________ USPTA member No. __________ Division _________________ Nonmember  Please indicate parties you plan to attend:  Wednesday spouse/guest luncheon  Wednesday night  Thursday awards breakfast 

Thursday night

Fees

By Aug. 21

Guest

$145

After Aug. 21 $195 Subtotal 3 ______

 Vegetarian meal option.

Child registration Fees per child

Child 1 ___________________________________________ Age _______ Child 2 ___________________________________________ Age _______

Payment options  Visa

 MasterCard

Age 5-12

____X $65

_____

Age 13-18

____X $115 + _____ Subtotal 4 ______

Check or money order payable to USPTA, or charge my:  American Express

Name printed on card _______________________________

Total fees Subtotal 1

___________

Subtotal 2

___________

Signature _________________________________________

Subtotal 3

___________

Arrival date: ________ Departure date: ______

Subtotal 4

___________

Total

___________

Card No.__________________________________________ Exp. date ___________

Are you staying at La Quinta Resort? yes  no  If not, why? ______________________________________________________________________

Return this form with payment to: USPTA World Headquarters 3535 Briarpark Drive, Suite One, Houston, TX 77042

2010 USPTA International Championships Sanctioned by USPTA and USTA

What: Singles and doubles competition, open and age categories When: Sept. 27-30. Starting times for first-round singles matches will be posted on Sept. 20 at http:\\tournaments.usta.com.

Enter the tournament ID number: 651746410 Where: La Quinta Resort & Club Surface: Hard courts Entry fees: $50/singles, $20 each/doubles. Tournament players must register for the World Conference on TennisSM; tournament and convention fees must be paid separately (see conference registration form). Singles entry and fees deadline, September 10. Doubles may register at tournament site, preregistration encouraged.

Match scoring: Regular match scoring, two of three tiebreaker sets.

Rules: USTA. 15-minute default rule in effect. Players allowed minimum one hour rest between singles matches, 30 minutes between singles and doubles matches or two doubles matches.

Dress code: Proper tennis attire. No T-shirts, tank tops or Capri tights.

Player eligibility: Current USPTA-certified professional members in good standing who preregister for World Conference on Tennis. All certification requirements must be completed by July 1 to allow for processing application and grading exam. USPTA will not be held responsible by any individual or division if entry is not accepted due to not fulfilling requirements before the 60-day deadline.

Additional prize money for each event will be based on the number of entries. For more information, go to www.uspta.com, click on the “2010 World Conference” listed under Important dates.

Player/event regulations: Each eligible player is limited to two events. An event is two players or teams competing. Men’s open limited to a 128-draw.

Mixed doubles rule: Players may play regular doubles and mixed doubles.

Starting schedule: Sept. 27: Monday 9 a.m. Start all singles Noon Sign-up ends for all doubles Sept. 28: Tuesday 1 p.m. Start all doubles & MXD Players are advised to arrive one day before first scheduled match.

Tournament staff: Frank Kelly, tournament director; Todd Ruedisili and Gary Scanlon, Tournament Committee.

Registering online: f you would like to sign up online, go to HTTP:\\tournaments.usta.com and enter ID number: 651746410

All tournament play will be onsite.

No transportation will be needed.

Prize money: Each event will have a minimum fixed amount of prize money.



Name ___________________________________________ Street ___________________________________________ City ___________________ State ______ ZIP __________ Phone ( ) _____________________________________ e-mail __________________________________________ Birthdate _______________ SS No. __________________ USPTA No. _____________ USTA No. ________________ Doubles partner ___________________________________ Birthdate ______________SS No. ____________________ Mixed doubles partner _____________________________ Birthdate ______________SS No. ____________________

I, _____________________________________, hereby release the United States Professional Tennis Association, its officers, directors and employees, including those of the USPTA divisions and tournament sponsors, from any and all liability for injury to me, including illness, resulting from my participation in the USPTA International Championships. I assume all risks inherent in my participation.

Date

Signature

Mail this entry, along with your payment, to: USPTA International Championships 3535 Briarpark Drive, Suite One, Houston, TX 77042

Ranking

ATP/WTA _________________ USPTA ___________________ USTA sectional _____________ USTA national ______________ State______________________ W/L record ________________ Attach past and current ranking information if needed.

Fees

Singles $50 Doubles $20/person Mixed doubles $20/person Total enclosed

Men’s            

$________

$________ $________

           

Women’s 

$________

MOS M35S M40S M45S M50S M55S M60S M65S M70S M75S M80S M85S

      

WOS W35S W40S W45S W50S W55S W60S W65S W70S W75S

Entry deadline  September 10  Convention registration and Wheelchair  MOS hotel reservations by August 21  WOS  

           

MOD M35D M40D M45D M50D M55D M60D M65D M70D M75D M80D M85D WOD W35D W40D W45D W50D W55D W60D W65D W70D W75D MOD WOD

Mixed doubles Mixed 45 doubles

Florida’s Hechtman and Iowa’s McCollom win singles titles at USPTA Clay Court Championships

E

ric Hechtman of Miami won the men’s open title after defeating Hamid Mirzadeh of Wellington, Fla., 4-6, 6-4, 6-3, at the $10,000 United States Professional Tennis Association Clay Court Championships at the Ibis Golf and Country Club in West Palm Beach, Fla. Marina McCollom of West Des Moines, Iowa, won the women’s open title by defeating Marnie Codrey of Naples, Fla., 6-1, 6-0, making her the three-time defending champion!

McCollom also went on to defend her women’s open doubles title with Amy Pando of Palm Beach Gardens, Fla. The tournament, which was held from May 20-23, included events in the following categories: men’s and women’s open singles and open doubles competition, men’s 40 and 50 singles and doubles, men’s and women’s 35 and 45 singles, women’s 45 doubles and men’s 55 singles categories.

Below is a complete list of all the results from final round matches: Men’s Open Singles Finals – Eric Hechtman, Miami, def. Hamid Mirzadeh, Wellington, Fla., 4-6, 6-4, 6-3.

Men’s 35-and-over Singles Finals – John Goldfarb, Boynton Beach, Fla., def. Diego Brunicardi, Boca Raton, Fla., 6-0, 6-3.

Men’s 40-and-over Singles Finals – Kamil Kuchta, Boynton Beach, Fla., def. Jeff Cohen, Boca Raton, Fla., 6-4, 6-4.

Men’s 45-and-over Singles Finals – Stephen Bucar, West Palm Beach, Fla., def. Jeff Bingo, Delray Beach, Fla., 7-6 (1), 2-2 Ret (inj).

Men’s 50-and-over Singles Finals – Greg Wheaton, Boca Raton, Fla., def. Whitney Kraft, Pelham, N.Y., Wo (emerg).

Men’s 55-and-over Singles Finals – Gewan Maharaj, Tampa, Fla., def.

Stephen Shortridge, Fort Myers, Fla., 6-1, 6-4.

Men’s Open Doubles Finals – Rafael Abreu, Pompano Beach, Fla., and Hamid Mirzadeh, Wellington, Fla., def. John Cook, Kings Park, N.Y., and Bill Cook, Vero Beach, Fla., 6-1, 6-3.

Men’s 40-and-over Doubles Finals – Patrick Eichhorn and Ricardo Mendivil, Jupiter, Fla., def. James Dempsey, West Palm Beach, Fla., and Carlos Triana, Hallandale Beach, Fla., 5-7, 6-4, 1-0 (2).

Men’s 50-and-over Doubles Finals – Gewan Maharaj, Tampa, Fla., and Geoffrey Moore, Boynton Beach, Fla., def. Whitney Kraft, Pelham, N.Y., and Gregory Neuhart, Loxahatchee, Fla., Wo (emerg).

Women’s Open Singles – Marina McCollom, West Des Moines, Iowa, def. Marnie Codrey, Naples, Fla., 6-1, 6-0.

Women’s 35-and-over Singles Finals – Robin Keener, Melbourne, Fla., def. Sandra Bell, Lake Park, Fla., 6-0, 6-4.

Women’s 45-and-over Singles Round Robin – Christie Bradley, Sanibel, Fla., def. Carolyn Franca, Tampa, Fla., 1-6, 6-2, 6-2. Christie Bradley, def. Carolyn Lawver, Fort Myers, Fla., 6-2, 4-6, 6-0. Carolyn Franca def. Carolyn Lawver, 6-3, 6-1.

Women’s Open Doubles Finals – Marina McCollom, West Des Moines, Iowa, and Amy Pando, Palm Beach Gardens, Fla., def. Jeanne Schwartz and Lindsey Schwartz, Wellington, Fla., 6-0, 6-4.

Women’s 45-and-over Doubles Finals – Carolyn Franca, Tampa, Fla., and Patti Heidorn, Lake Worth, Fla., def. Christie Bradley, Sanibel, Fla., and Carolyn Lawver, Fort Myers, Fla., 6-2, 7-5.

Up next is the USPTA Grass Court Championships from Aug. 2629 at the Philadelphia Cricket Club, Philadelphia. For more details, please contact the USPTA at 800-USPTA-4U. 

2010 USPTA National Tournaments Grass Court Championships – Aug. 26-29 Philadelphia Cricket Club, Philadelphia

International Championships – Sept. 20-23 La Quinta Resort & Club, La Quinta, Calif.

Hard Court Championships – Oct. 22-24

Hollytree Country Club and Tyler Tennis & Swim Club, Tyler, Texas

All USPTA Professional members in good standing are eligible to compete in any of the surface championships Visit uspta.com for more information www.ADDvantageUSPTA.com

ADDvantage/August 2010

25

Career Development conventions (division conventions, 5 credits; World Conference, 8 credits) Aug. 19-21

Sept. 27- Oct. 2

Texas Division mid-year meeting and Southwest buying show Houston USPTA World Conference on Tennis La Quinta, Calif.

exams, upgrades & certification review courses (4 credits for PTCA I segment) Aug. 5-6 Aug. 6 Aug. 7 Aug. 8 Aug. 8 Aug. 8-9 Aug. 14-15 Aug. 14-15 Aug. 15 Aug. 20 Aug. 21 Aug. 22 Aug. 23-24 Aug. 29 Sept. 4-5 Sept. 11-12

Port Washington, N.Y. Oklahoma City Wilmington, Del. Mansfield, Texas Hamden, Conn.

Los Angeles Atlanta Rockville, Md. Tallahassee, Fla. Rochester, N.Y. Gastonia, N.C. Cincinnati San Francisco Nashville, Tenn.

Boca Raton, Fla. Aurora, Ill.

Sept. 12 Sept. 12 Sept. 12 Oct. 3 Oct. 3-4 Oct. 9-10 Oct. 10 Oct. 10 Oct. 9-10 Oct. 11 Oct. 15 Oct. 16 Oct. 18-19 Oct. 21

Rome, Ga. Gadsden, Ala. Richmond, Va. West Bloomfield, Mich.

Los Angeles Atlanta Rockledge, Fla. Fort Worth, Texas Vancouver, Wash.

San Diego Oklahoma City Kansas City, Mo. Houston* Phoenix

* This course is held at the USPTA World Headquarters.

Exam reservations must be made at least 21 days prior to the dates listed. Each date includes an exam, upgrade and PTCA I unless noted. Exam cancellations must be received no later than 14 days before the exam, or a cancellation fee will be charged accordingly. Applicant: late cancellation fee – $95; failure to cancel – application fee is forfeited. Certified members: late cancellation fee – $25; failure to cancel – $25 plus the upgrade fee is forfeited. Registration for another exam will not be accepted until cancellation fees are paid.

specialist degrees Little Tennis Facility Management ®





Computer Technology  Sport Science 

Competitive Player Development Pro Shop Operations



specialty courses East meets West: an integrated approach to peak performance, Sept. 28, La Quinta, Calif., S. Ford/D. Oon Marketing and promotion success, Sept. 28, La Quinta, Calif., J. Dinoffer Creative drill design, Sept. 29, La Quinta, Calif., F. Hassan Managing a tennis facility, Sept. 29, La Quinta, Calif., R. Heckelman





Wheelchair Tennis

CPD (Competitive Player Development) – Gained through the USA ­Tennis High Performance Coaching Program a ­ dministered by the USA Tennis Coaching E ­ ducation Department.

For more information about USPTA’s specialist degrees, including applications, please visit our Web site at www.uspta.com or contact the USPTA Education Department at 800-USPTA-4U or education@uspta.org.

cardio tennis (Seminar DVDs, ½ credit/specialty course DVDs, 2 credits)

Advanced stroke production, Oct. 1, La Quinta, Calif., J. Yandell Dynamic total body tennis: future of the game, Oct. 1, La Quinta, Calif., M. Baroch Equipment customization, Oct. 2, La Quinta, Calif., D. Bone Cardio Tennis, Oct. 2, La Quinta, Calif., M. Krause The deadline to register and/or cancel a course is 15 working days before the event. Anyone canceling late or failing to cancel will forfeit one-half the course fee. Schedule is subject to change.

Call the USPTA Education Department for more information or e-mail education@uspta.org.

Earn education credits from World Conference DVDs Receive your education credit report card via e-mail by visiting the members-only section of uspta.com.

Please visit www.growingtennis.com (workshops) to register online.

26

ADDvantage/August 2010

www.ADDvantageUSPTA.com

USPTA Pro Shop Visit us at La Quinta Resort & Club in La Cita

USPTA car magnet - $3 2011 USPTA planner - $9

USPTA luggage tag - $1

All books available

Navy USPTA towel - $13

USPTA business card holder - $15

All DVDs available

Industry action Members – Steve Wilkinson, USPTA Professional and former men’s tennis head coach at Gustavus Adolphus College in St. Peter, Minn., was inducted into the Intercollegiate Tennis Association Hall of Fame in May at the 2010 NCAA Men’s Tennis National Championships.

Wilkinson was one of three coaches honored, joining South Carolina’s Kent DeMars and Illinois’ Craig Tiley. Wilkinson took over the Gustavus tennis program in 1970.

His teams compiled a 3341 record in the Minnesota Intercollegiate Conference and 929 wins overall, the most victories in the history of collegiate men’s tennis. Wilkinson’s squads have won two NCAA Division III and four ITA national indoor team titles.

He currently serves as an assistant men’s coach at Gustavus.

Peter Burwash, USPTA Master Professional, was inducted into the USTA Northern California Tennis Hall of Fame in a July 29 ceremony in conjunction with the Bank of the West Classic, a Sony Ericsson WTA Tour event held at

Stanford University. Also inducted were Jean Harris, who at age 92 is still competing in USTA tournaments; Margie Campbell, owner of Spare Time Clubs; and Marty Davis, a UC Berkeley All-American, ATP player and coach. Burwash is president of Peter Burwash International.

According to the selection committee, inductees are chosen for their “continued commitment and service to tennis …Their contribution to the sport has helped USTA Northern California fulfill its mission to promote and develop the growth of tennis.”

Member product showcase – Author and USPTA Professional Maura Moynihan will host a storytelling event at the U.S. Open Kids Day from 9 a.m. to 1 p.m.

Saturday, Aug. 28, with an interactive reading of her first children’s picture book, “Murphy Bear’s Tennis Lesson.”

Moynihan has introduced tennis to thousands of children through these storytelling visits and

Angel Lopez, USPTA, provided a one-day tennis workshop for the youth camp in National City, Calif., in July. Lopez also donated tennis racquets and balls so the children would be able to include tennis in their summer camp activities each week.

28

ADDvantage/August 2010

USPTA Professional Jack Foster of Sugar Land, Texas, conducted a summer coaches clinic for 15 high school and middle school coaches through the First Colony Community Association. The clinic was held at the FCCA’s Lexington Colony courts in Missouri City, Texas. Foster is director of tennis for First Colony, a master-planned community in the Houston area. His assistant, USPTA member Mario Madrigal, assisted with the clinic. It included singles and doubles drills, and instruction on singles and doubles strategy. Also, Foster said the coaches discussed topics such as teaching modern tennis strokes; the problems in junior tennis, such as cheating; and “the value of joining USPTA, with its vast educational facilities and the resource center.” Pictured: Jack Foster, USPTA, third from right, back row, spending part of his summer training local coaches in tennis strategies, strokes and working with junior players. her book sales. “Murphy Bear’s Tennis Lesson” is for sale on Amazon, Barnes & Noble.com, Tennis Warehouse, Juz Books.com, USPTA, USTA & U.S. Open online shops, and her website. If you are interested in a storytelling visit, please write her at murphybearbooks@aol. com.

USPTA Professional Happy Bhalla, who has authored two books on the mental side of the game, announces a groundbreaking DVD that questions conventional ideas on how to help players achieve peak athletic performance. The DVD will soon be available at Amazon.com, Tennis Warehouse or directly from Bhalla (wholistictennis@ gmail.com).

Manufacturers – The sixth edition of “Tennis Courts: A Construction

and Maintenance Manual” is available for anyone interested in building, maintaining or learning more about all types of tennis courts. The book includes user-friendly technical information on all aspects of tennis courts, including design, budgeting and planning, site requirements, drainage, surface selection, construction, maintenance, repair, amenities and accessories, indoor tennis and more. In addition, it includes diagrams, photos and further sources of information. New this year is information on 36-foot and 60-foot tennis courts, the sizes used in the QuickStart Tennis format.

Copies of the new edition of the book are now available for $44.95 each.

Books can be ordered by contacting the ASBA at 866-501-ASBA (2722), or by going to www. sportsbuilders.org. www.ADDvantageUSPTA.com

Industry action Miscellany – The Cliff Drysdale Tennis School at Stratton Mountain Resort in Stratton Mountain, Vt., recently picked up worldclass honors in Tennis Resorts Online’s annual listing of the top tennis camps and resorts of 2010. The school was named the fourth best tennis camp in the world and second in the country.

Stratton also placed in the top five for Best Resort Tennis and Instruction Program, Best Resort Junior Tennis Program and overall New England Tennis Resorts. Cliff Drysdale, the one-time U.S. Open champion and the voice of tennis on ESPN, is a USPTA

member. The tennis school has seven hard courts, eight Har-Tru courts and two indoor courts. For more information on the Cliff Drysdale School, call 1-800-Stratton or e-mail Scott Colebourne at scolebourne@intrawest. com.

Passings – Warren M. Bosworth, a USPTA member for more than 30 years, died July 9 in Boca Raton, Fla. He was 75. Bosworth was most widely recognized for his expertise in racquet customization, working with many of the world’s top tennis players, including winners of more than 100 Grand

Karel Jandus, a USPTA Professional and attorney at law in the Czech Republic, recently won the President’s Cup, a traditional Czech Bar Association doubles tournament. Jandus teamed with Norbert Hink, both from PRK Partners law office, to capture the title at the March tournament in Ostrava, hometown of Ivan Lendl. The SC Ostrava tennis hall hosted the two-day tournament, a traditional sports event and means of camaraderie for the attorneys. The President’s Cup tournament is so named because its organizer and donator of the trophy is former Czech Bar Association president Vladimir Jirousek, an avid tennis player. Since 2001 Jandus has been teaching a course in Law and Sport for the Faculty of Physical Education and Sport at Charles University in Prague. This USPTA Professional helped organize the first USPTA-CPTA certification course in the Czech Republic together with Dr. Martin Baroch and George Bacso in 1997. Since then he has been a USPTA member and CPTA Executive Committee member. Pictured: Karel Jandus, USPTA, second from right, joins his fellow attorneys and tennis players as winner of the President’s Cup doubles tournament for Czech Bar Association members. Third from right is his doubles partner, Norbert Hink, and at far right is Vladimir Jirousek, founder of the tournament. www.ADDvantageUSPTA.com

USPTA Professional Larry Dupleich, second from left, opened the Larry Dupleich Tennis Academy in April at the Yurigaoka Family Tennis Club in Tokyo, Japan, where beginners to professionals will be practicing. The Yurigaoka Family Tennis Club has 10 clay courts and three synthetic courts.

Slam titles. According to BosworthTennis.com, the following tennis players have, at some point in their careers, turned to Bosworth for racquet fitting and customization: Ivan Lendl, Michael Chang, Rod Laver, Arthur Ashe, Stan Smith, John Newcombe, Tommy Haas, Andre Agassi, Boris Becker, Pete Sampras, Jimmy Connors, Martina Hingis, Venus Williams, Serena Williams, Brad Gilbert, Todd Martin, Martina Navratilova, Chris Evert, Monica Seles, Ken Rosewall, Mary Joe Fernandez, Aaron Krickstein, and Mark Philippoussis. His tennis experience was long and varied, serving as tennis club owner and operator, and tournament manager and director. He was also published worldwide. Not only did he specialize in personal racquet customization, but he also held patents on racquet designs, and manufactured his own racquet line through Bosworth Tennis.

A member of the Florida Division, Bosworth shared his time and knowledge with his fellow USPTA members, even hosting many division meetings at his Boca Raton facility. He

was also a popular speaker at division and national conventions, including USPTA’s World Conference on Tennis.

George “King” Thaxton, of Palm Beach, Fla., passed away on April 3. He had turned 74 the day before. Thaxton Thaxton joined the USPTA in 1967. According to the Palm Beach Daily News (electronic edition), he was born April 2, 1936, in Islip, N.Y., and moved with his family to West Palm Beach in 1946. He served in the U.S. Navy from 1954-56. He was tennis director at Howard Park for many years, starting in 1972. He also taught at Seaview Tennis Center, the Everglades Club, Fairfield County Hunt Club in Connecticut and the Glenburnie Club in New York, and taught on private courts in Palm Beach. Thaxton developed the OffKort tennis training system and introduced Palm Beach County elementary school children to the game. He also was an avid player who won the state tennis championship in the 45-and-over category, ADDvantage/August 2010

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