Addvantage 2013 January

2

ADDvantage/ September 2000

contents the total professional – enhancing your career

departments

13 We are the testers of USPTA – by Glen Howe, USPTA

3 CEO’s message

19 Notes and asides from the USPTA 10 and Under Tennis Conference – by Bill Phillips, USPTA 21 Balance: an essential of shot making – by Feisal Hassan, USPTA Master Professional

4 USPTA Executive Committee 5 First vice president’s message 28 Classifieds 31 USPTA drills 32 Career development

27 Clubs are main street – by Jim Singerling, CCM

34 Industry action

news 9 Let Graphene™ take your game to the next level 10 2013 USPTA HEAD staff contract

15 2013 certification exam schedule 29 Staff spotlight

On the cover – Novak Djokovic with HEAD’s newest racquet. See Page 9 for more details.

volume 36 • issue 1

www.ADDvantageUSPTA.com ADDvantage magazine editorial offices USPTA World Headquarters 3535 Briarpark Drive, Suite One Houston, TX 77042 Phone – 713-978-7782 800-USPTA-4U Fax – 713-358-7794 email – magazine@uspta.org www.ADDvantageUSPTA.com

Managing editor Circulation

Kimberly Forrester Kathy Buchanan

Office hours: 8:30 a.m. - 5 p.m. Central time

ADDvantage is published monthly by the United States Professional Tennis Association.

The opinions expressed in ADDvantage are those of the authors and not necessarily those of ADDvantage or the USPTA. Copyright© United States Professional Tennis Association, Inc. 2013. All rights reserved.

Reproduction of any portion of the magazine is not permitted without written permission from USPTA. ADDvantage/January 2013

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CEO’s message USPTA ... moving forward

G

reetings to all from Houston.

Other pillars in the long-term strategic plan are: It is my pleasure to submit my first article a) elevating the standards of our teaching professionals since assuming the role as your CEO. I have b) growing our membership been on the job for more than three months but have c) becoming more closely aligned with our partner learned a great deal during this time about the USPTA organizations.

– from the terrific staff in Houston, Board and Executive Committee members who volunteer their time on behalf Everything that we do from now on has to positively of the association, and from our members all across the impact one of these four core components. I will gladly country. share the details of the plan as they are formulated but I I have heard from so many who have wished me well could not be more bullish about what lies ahead! and who have expressed optimism about

This is an incredibly exciting time for the future direction of the organization. the Association. My hope is that many of It has been gratifying to get feedback and you will pass along to your colleagues my ideas from concerned and committed enthusiasm for where we will be going in professionals who want to see the USPTA the future. I ask that each of you reach out thrive. To everyone who has either emailed to your fellow professionals and let them me or picked up the phone to reach out, know that we need each and every one of thanks for your willingness to share your you to be engaged, to get involved with perspective on what we need to do to be your local and division organizations, to better in serving our professionals. Keep recruit younger professionals to join, to the messages coming! mentor those who seek leadership and As I have travelled around and spodirection, to help support relationships John Embree ken with a broad cross section of our with our endorsees, etc. It is a new day for membership, people have asked what my vision is for the USPTA and everyone should feel energized about the organization, what my goals are (both short- and what we will be doing to change our image and how long-term), and what I hope to accomplish. While my we operate. plans are still evolving, there are clearly a few key tenets The strength of our association can only be measured that will be fundamental to a long-term (five-year) by how much our valuable members are willing to do to strategic plan that will be developed in concert with the better themselves as professionals and to bring someone Board. At the root of everything, our financial strength along with them. In order to be vibrant and relevant as is paramount. We do have some immediate challenges an association, it cannot be a “top down” effort ... it must that lie ahead, thereby making our first and foremost come from the bottom up. priority to get our financial house in order.

I would be remiss if I did not recognize Tim for his A vital element to doing just that is to come to a leadership over the past 30 years. He has been instrumensatisfactory agreement with HEAD Penn as our “official” tal in building the USPTA into the organization that it racquet and ball supplier going forward. HEAD has been is today. All of us owe him a debt of gratitude for almost our biggest and most important endorsee for the last 12 single-handedly creating the largest and most dedicated years and Penn has been intertwined with our association teaching professional organization in the world. We wish for nearly 40 years. The partnership that we have with both him well as he enters the next phase of his life and hope brands can never be taken for granted, and neither can that he will enjoy the fruits of his labor. the role our members play in making all of our endorsee I am honored to have been selected by the Board to relationships successful. It is crucial to the association lead the association going forward. Thanks to all of you that we reach an acceptable conclusion in our upcoming for your support and for your dedication to our profesnegotiations. Only then will we be able to continue to offer sion. I look forward to meeting many of you as I make the services and programs that you have come to expect. my rounds at upcoming division conventions.  www.ADDvantageUSPTA.com

ADDvantage/January 2013

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USPTA Executive Committee TM

Division presidents, regional vice presidents and past national presidents:

National Board of Directors: Tom Daglis

President 910-630-7147

Randy Mattingley First vice president 281-358-2181

Nancy Cox Vice president 503-409-2567

California Division Pierre Mareschal President 626-744-1650 Mike Gennette Regional vice president 805-495-0111

Eastern Division Joe Roediger President 914-373-6232 Warren Lem Regional vice president 631-766-2318

Middle States Division Bill Kurtain President 609-731-0505 Wilson Pipkin Regional vice president 717-898-3102

Midwest Division Paul Marcum President 248-626-9880, ext. 4006 Mark Faber Regional vice president 419-381-9661

Pacific Northwest Division Bill Fletcher President 509-943-8416 Hunter Lipscomb Regional vice president 541-753-1043

San Diego Division Dophie Poiset President 858-756-4459 Nelson Alapi Regional vice president 858-382-6571

Jeff Hawes Vice president 504-482-4084

Tom McGraw Vice president 502-895-4646

Dan Moster Vice president 260-249-9424

Gary Trost Vice president 405-848-2994

Harry Gilbert Immediate past president 386-793-0084

Past presidents Ron Woods

(2005-2007) 361-991-7501

David T. Porter, Ed.D.

(2003-2005) 808-675-3755

Joseph Thompson

(1999-2003) 720-470-6550

Florida Division Jeff Cohen President 561-995-5213 Richard Centerbar Regional vice president 561-487-7070

Hawaii Division Bruce Nagel President 808-262-2057 Lee Couillard Regional vice president 808-944-5835

Intermountain Division Andrew Booth President 970-349-6127 Cary Hodges Regional vice president 303-771-0055

Mid-Atlantic Division John Cleary President 301-340-6185 Carl Clark Regional vice president 804-287-1300

Missouri Valley Division Angela Koumaris President 405-848-2994 Richard Slivocka Regional vice president 620-662-1140

New England Division Christopher Stevens President 603-610-0183 Doug Eng, Ed.D., Ph.D. Regional vice president 617-627-5196

Northern Division John Schollmeier President 952-232-1334 Bruce Gullikson Regional vice president 952-830-7900

Northern California Division John Sharpe President 925-283-5448 Andrea Barnes Regional vice president 650-736-7272

Southern Division Todd Upchurch President 704-258-7220 William Phillips Regional vice president 337-849-5821

Southwest Division Vicki Foster President 602-930-8423 Christopher Brewer Regional vice president 623-215-6500

Texas Division Charlotte Wylie President 817-427-6680 David Webb Regional vice president 817-427-6680

First vice president’s message A look at the new Dartfish

V

ideo technology is changing rapidly.

The advancement in digital quality and features are making it easier than ever for you to utilize video analysis as a daily part of your coaching and teaching. Dartfish has expanded to add more ways you can help your players see themselves through your analysis and compare their progress. As a USPTA endorsee, Dartfish offers many new integrated tools to help you. Let’s take a quick look at the exciting new options using Dartfish as your video analysis platform.

National Board of Directors President First Vice President

With this app, you and your players can see improvement on the spot and quickly identify areas of improvement. You can add your expertise to the video with still shots, drawings, and comments.

You can also publish your videos to www.dartfish.tv and share them with your own unique community.

Dartfish Cloud As an exclusive offer for USPTA members, you can set up a Personal Locker on USPTA channel to share additional content created in Dartfish. This will allow you and your clients to view videos from any Webenabled device. You can also take it to another level and build private collections and provide remote coaching.

All this is available for only $49.99 per year by visiting www.buydartfish. com/uspta.aspx.

Scalability The Dartfish software has been a tremendously feature-rich tool. It is now being used by many professional sports teams in Major League Base- Randy Mattingley ball, National Football League, National Basketball Association, and National Hockey League. It is being used by many universities, the Dartfish Video Software Solutions military, and even NASA, as well as by hundreds of Dartfish software is the largest installation of video tennis professionals all around the world. However, analysis software in the world. They have two it has been a bit of a barrier for many individuals to Emmy awards for their patented technologies. It get started due to the cost and time commitment of is compatible with all video codecs on the market initial use. Dartfish, as you will see, is now set up including High Definition AVCHD. Dartfish Verfor you to get started for as little as $4.99 and begin sion 6.0, available now, has new tagging and video working with and learning all the great features up enhancement features. You can use the Dartfish to its premium package. You decide how much you software to make very impressive video analysis for want to use and can phase in various components your players including StroMotion, SimulCam and as you need them without making a huge upfront video syncing in single or multiple viewing modes. cost or time commitment.

Dartfish Express Dartfish Express is your video analysis mobile solution. The app, available on the App Store for Apple products, will put in your hands the power of Dartfish with your own private online video platform. You can store, manage, and share content produced with Dartfish Express or with the Dartfish software. www.ADDvantageUSPTA.com

Tom Daglis Randy Mattingley

Vice Presidents

Nancy Cox Jeff Hawes Tom McGraw Dan Moster Gary Trost

Past President

Harry Gilbert

WORLD HEADQUARTERS CEO

John Embree

Creative Services Director

Julie Myers

Publications Manager/ Managing Editor

Kim Forrester

Director of Public Relations

Poornima Rimm

CourtsideUSA Manager

Randy Jenks

Digital Asset Coordinator/ Ramona Husaru Tennis Multimedia Management Graphic Design Specialist Nick Warwick Director of Video Production Chris Maale Video Editor/ Videographer

Andrew Robertson

Director of Fred Viancos Professional Development Corporate Janice Stollenwerck Services Administrator Director of Information Technology

Dan Wilson

Information Technology/ Multimedia

Scott Bucic

Director of Computer Services

Kathy Buchanan

Director of Membership and Certification

Vicky Tristan

Membership/ Melony DeLoach Insurance Coordinator Director of Finance Controller

Kathy Ladner Ellen Weatherford

continued next page Legal Counsel Attorney-at-law

Paul Waldman

For information, write the USPTA World Headquarters 3535 Briarpark Drive, Suite One Houston, TX 77042 Phone 713-97-USPTA 800-USPTA-4U Fax 713-978-7780 uspta@uspta.org www.uspta.com

StroMotion

Office hours: 8:30 a.m. - 5 p.m. Central time

ADDvantage/January 2013

5

from previous page It can be customized to be as detailed as you like, giving you full control on information gathering and allowing you to accumulate specific information tailored for your needs. Use templates for tennis or build and modify your own. It is a free app available on iTunes or the App Store.

SimulCam

Integrate Dartfish tools So you can see that advancement and integration in technology will allow you to do some very impressive video analysis. Simply capture video, chart the match, merge the data, and upload for review.

It has drawing tools such as lines, shapes, angles, and freehand, and you can insert text or your logo on top of the video. There are also several publishing options.

This is a great tool for analyzing those high performance 10 and under players using the orange ball to help them fine tune their development.

Dartfish EasyTag Dartfish EasyTag for iPhone/iPad and Android devices is an add-on to Dartfish’s other tools to capture and record information in matches as they are played. This tool allows you to give students first-hand information about their performance during a match with charting statistics on shots, percentages, points won and lost, etc.

6

ADDvantage/January 2013

Dartfish has made tremendous strides to make video analysis available and affordable for everyone. They have introduced a scalable platform starting at a basic level with a pathway to learning more powerful analysis tools. Their advancement makes it far easier for you to use video analysis on a daily basis. Start today and have a very positive impact on your students right away. Take a look at the new Dartfish and see how it can help you. ď ¨

www.ADDvantageUSPTA.com

2013 USPTA HEAD STAFF CONTRACT Dear USPTA Professional: What a year for HEAD Penn! It’s been a great 2012 as you’ll see below and we’re poised for an even better 2013. In fact, 2012 will be the best year in the history of HEAD Penn USA in sales and market share. Thank you for your support along the way and buckle up because in 2013 we have even more exciting plans.

IMPORTANT INFORMATION REGARDING THE USPTA HEAD STAFF CONTRACT! HEAD Penn Racquet Sports will continue to handle all contracts electronically. You can easily submit your contract via the website link: http://uspta.head.com. The site will be open on November 1. You can also log onto the USPTA.com website, go to Benefits, then the HEAD section for the link.

HEAD is a brand with momentum! Andy Murray switched to the new YouTek™ IG Radical Pro this year and has had the best year of his career, winning the Olympic Gold Medal and the US Open Title! We also celebrated 25 years of the Prestige with all of our legends coming back to relive their greatest moments! The US Open Men’s semi-final had 3 HEAD players. Andy played with the Radical, Novak with the Speed and Thomas with the Instinct. Concluding with a 5 hour Radical vs. Speed final! Maria also completed her career Grand Slam by capturing the French Open Title playing with the Instinct!

2013 will bring a new HEAD technology. We will use a new material called Graphene which enabled us to create a completely new and patented way to redistribute weight from the middle of the racquet to the tip and the grip. This provides more power and maneuverability in a lighter racquet! Novak and Maria will be launching this new technology in the Speed and the Instinct.

And since HEAD is the leader in Social Media fans, you know we will put some fun, cool virals out to drive consumers into your shops! We will also launch a completely new Power Series with 3 racquets that fit perfectly into HEAD segmentation: the Prestige PWR, the Speed PWR and the Instinct PWR! Why should only competitive players be able to use the best known racquets? All these products will also be available on your contracts.

HEAD is excited about our launch of Sonic Pro EDGE string. The new pentagon shaped string creates increased spin, superior control and precise touch giving you the EDGE you need to devastate your opponent! We are also adding two new grips: HydroSorb Pro and HydroSorb Comfort. Based on the success of HydroSorb Tour, the Pro will give you more feel and if you are looking for more cushion, the Comfort will be perfect.

We launched our Pro Penn Marathon tennis balls at the 2011 USPTA World Conference, and these premium balls have taken the pro specialty market by storm during the past year! USPTA pros around the country have noticed how much longer these Pro Penn Marathon balls are lasting in their teaching carts which, with the combination of our long-wearing high tenacity LongPlay felt and our Encore Technology, are helping stretch their facility budgets further than ever before. We are extremely proud to be the official ball of the USPTA for the past 39 years ... thank you for making Penn tennis balls the US market leader year after year!

We’re proud to be partners with USPTA and take our relationship seriously. We truly appreciate you and your efforts to grow the HEAD Penn brands and the game of tennis every day when you step on the court.

All the best,

Greg Mason Amy Wishingrad Roger Petersman V. P. Sales and Marketing National Promotions Manager Senior Category Manager Sign up early at http://uspta.head.com.

2013 USPTA HEAD STAFF CONTRACT PROCEDURES How to place your HEAD Penn contract:   



Complete the HEAD Penn Contract online starting November 1, 2012 at: http://uspta.head.com or log onto USPTA.com, go to Benefits, choose HEAD. Your order will be confirmed instantly with a number on screen and a complete recap of the order to a valid email address you supplied.

You can also follow with one reorder at this site for additional equipment you may wish to purchase.

Complete your contract as soon as possible and no later than January 31st, 2013.

Please call TEAM HEAD at (800) 289-7366, Option #1, if you have any questions.

PLEASE NOTE: 1. “*” If a member who has a contract with HEAD purchases $1,000 worth of HEAD products through his shop, to be sold at retail, he will receive one additional HEAD racquet free. This is to be documented by HEAD and the retailer. If the facility has more than one member on a HEAD contract (i.e. three pros), and that facility purchases several thousand dollars in HEAD product, the additional member pros at that facility (who have a HEAD contract), will also receive one free racquet for the additional $1,000 increments of product purchased (i.e. $3,000 purchase will cover three pros at one racquet each).

This offer is limited to one racquet per member.

- - OR - A USPTA member who has a contract with HEAD but does not have a pro shop and works at a facility that does not have a pro shop can also benefit from a different program. HEAD will offer a “Friends and Family Program” a minimum of twice a year. This program will allow any USPTA member to purchase up to $600 worth of HEAD products during each of these promotional periods at Preferred Player Price. If that member, with a HEAD contract, purchases a cumulative $1,000 worth of product during the promotions, they will receive one free racquet. This offer is limited to one racquet per member. The above options cannot be combined.

2. All contracts are due on or before January 31, 2013.

3. All contracts must have a U.S. address. We do NOT ship internationally.

4. Product will start shipping in March 2013. For contracts and other orders with credit card information, your card does not get charged until your order is shipped.

5. Contracts vary for the different levels of Master, Pro 1, Pro 2, Pro 3 and Developmental Coach. The system will recognize your current level based on your USPTA member number and last name.

6. Pro 2 Contracts require Credit Card information to receive the “buy one, get one free” contract (one time only). You do not receive the free product portion without a racquet purchase.

7. Pro 3 & Developmental Coaches are eligible for preferred pricing as are all other levels when ordering additional product.

Credit card information must be complete for the order to be processed.

8. Please check your order confirmation received by email for correct product and address information. An email address must be noted when filling out the contract.

9. There is a “No-Exchange” policy on racquets and equipment. If it is a shipping error, we will exchange up to 30 days of receipt of product.

10. HEAD Penn is not responsible for product shipped to an address that is no longer valid. It is your responsibility to notify Team HEAD of any changes to the address once the contract has been submitted.

11. HEAD Penn is not responsible for lost or stolen goods.

We are the testers of USPTA

by Glen Howe, USPTA

A

pproximately 12 years ago, I was sharing with my wife, Cheri, about the USPTA and its testing process. Her words of wisdom were, “If you think you can offer some expertise, then do it.” Now being on the other side of scrutiny and judgment, I can truly say the testers of USPTA are better and really do make a difference. After attending the 2012 World Conference in Monterey, our six-hour meeting and recertification took place for the head testers. I recognize that the entire National Board and incoming CEO, John Embree, sat in our meeting for two hours.

They understand the importance of the connection of the tester to the reputation of our organization and the “first contact” that we make with the new applicants.

A breakdown of the numbers will tell you that we have 73 active USPTA testers in the world and that we tested 911 new members in the past year. Since only 6 percent of these tested members received P-1 on their first attempt, it has become apparent that we need to make updates and improvements to our testing process.

Over the years, we have heard about the bad testing experience that a member had. It is very rare that you hear of the tens of thousands of great experiences and new relationships that have been formed.

Testing, not unlike teaching a great tennis lesson, needs to be consistent and accountable for what takes place. Having come into testing after the iconic George Basco made his lasting impression and R.J. Tessier made further improvements, a new direction needed to be established. Vicky Tristan is our Testing and Membership Director and has become the backbone to our testing mission.

Dave Porter mentioned at our World Conference, “It is important to recognize that there needs to be an educational component to all testing components.” As soon as the educational portion is available to members, the stroke analysis part of the USPTA exam will be added back to the testing exam.

Accountabilities In the past year, new accountabilities were added to the already high level of tester training. All testers have to pass the APC exam, a tester’s test, and maintain at least 10 APC points per year. Specific tester’s training tapes and educational materials will follow in the upcoming year. As I mentioned earlier, the head testers attended a recertification at the conference and are expected to go back to their divisions and recertify their division testers.

I am grateful to the commitment of Tommy, Vicky and the Tester’s Committee for all their time and efforts to improve our process and assist our teaching professionals in their career journey. I would like to show much appreciation for all USPTA testers that make sacrifices for the good of our organization and the tennis industry.

Being a tester has truly been one of my life callings where I can make a difference. Stay tuned for continued updates with our committee’s efforts. 

New Expectations In a continuing effort to provide the best possible testing experience, a new level of testing experience has been initiated by Tommy Wade (co-chair), Dave Porter, Bunny Bruning, Mike Van Zutphen, Gary Trost, Feisal Hassan, Tom Ingram and myself. Tommy created a Tester’s Manual about five years ago and this was updated in time for the conference. Many updates, tester’s role, policies, desired attributes of a tester, do’s and don’ts, and the 10 most frequently asked questions were added to the manual. There needs to be no misunderstanding of the direction that we are heading as the testing group.

In addition, an updated PTCA I review course was improved with recommended time schedules. Beyond the new and improved handbook, the USPTA written test was rewritten and updated to stay in line with today’s game. One of the added updates in the written test was the addition of 10 and Under Tennis questions. As many of you already know, a feeding test was added in the past year and the stroke analysis was sent back to the Education Committee. As www.ADDvantageUSPTA.com

ADDvantage/January 2013

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2013 Certification Exam schedule SM

Revised 12/17/2012 – The dates and locations of these courses are subject to change.

California Jan. 26-27

Carson, Calif.

Home Depot Center

Feb. 3-4

Los Angeles, Calif.

Braemar Country Club

March 18

Santa Clarita, Calif.

Paseo Club

April 14-15

Los Angeles, Calif.

Braemar Country Club

May 6

Seal Beach, Calif.

Seal Beach Tennis Club

June 2-3

Los Angeles, Calif.

Braemar Country Club

Aug. 4-5

Los Angeles, Calif.

Braemar Country Club

Oct. 6-7

Los Angeles, Calif.

Braemar Country Club

Nov. 4

Claremont, Calif.

Claremont Country Club

Dec. 1-2

Los Angeles, Calif.

Braemar Country Club

Feb. 13-14

Port Washington, N.Y.

Port Washington Tennis Academy

March 15

Rochester, N.Y.

Midtown Athletic Club

April 11-12

Chatham, N.J.

Center Court Tennis Club

May 19

Mt, Kisco, N.Y.

Saw Mill Club

June 12

Binghamton, N.Y.

Binghamton Tennis Center

June 13-14

Chatham, N.J.

Center Court Tennis Club

June 17

Quogue, N.Y.

Sportime of the Hamptons

Aug. 8-9

Port Washington, N.Y.

Port Washington Tennis Academy

Aug. 16

Rochester, N.Y.

Tennis Club of Rochester

Oct. 17-18

Chatham, N.J.

Center Court Tennis Club

Dec. 5-6

Port Washington, N.Y.

Port Washington Tennis Academy

Jan. 19-20

Boca Raton, Fla.

Oaks at Boca Raton

February 16-17

Orlando, Fla.

Orlando Tennis Center

March 10

Clearwater, Fla.

Countryside Country Club

March 16-17

Boca Raton, Fla.

The Oaks at Boca Raton

April 14

Orlando, Fla.

Lake Nona Golf & Country Club

May 11-12

Boca Raton, Fla.

The Oaks at Boca Raton

May 19

Ocala, Fla.

The Villages

May 29-30

Palm Beach Gardens, Fla. PGA National

June 23

Winter Springs, Fla.

Tuscawilla Country Club

July 13-14

Boca Raton, Fla.

The Oaks at Boca Raton

July 21

Ocala, Fla.

The Villages

August 11

Tallahassee, Fla.

Forestmeadows

August 24-25

Boca Raton, Fla.

The Oaks at Boca Raton

October 14

Rockledge, Fla.

Swiss Inn Tennis Center

November 3

Winter Springs, Fla.

Tuscawilla Country Club

November 9-10

Boca Raton, Fla.

The Oaks at Boca Raton

December 7-8

Boca Raton, Fla.

The Oaks at Boca Raton

Eastern

Aug. 11-12

Frederick, Md.

The West Winds Tennis & Fitness Center

Sept. 15

Midlothian, Va.

Midlothian Tennis Club

Oct. 6

Richmond, Va.

The Dominion Club

Oct. 27-28

Frederick, Md.

The West Winds Tennis & Fitness Center

Dec. 1

Midlothian, Va.

Midlothian Tennis Club

Aug. 9

Wilmington Del.

Greenville Country Club

Nov. 15

Wilmington, Del.

Greenville Country Club

Middle States

Midwest Jan. 26-27

Aurora, Ill.

Rush Copley Healthplex

Feb. 9

Troy, Mich.

Troy Racquet Club

March 24

Columbus, Ohio

The Racquet Club of Columbus

April 13-14

Aurora, Ill.

Rush Copley Healthplex

April 7

Big Rapids, Mich.

Ferris State University

June 1-2

Aurora, Ill.

Rush Copley Healthplex

July 6

Ft. Wayne, Ind.

Healthplex Sports Club

July 22

Columbus, Ohio

The Racquet Club of Columbus

Aug. 17-18

Big Rapids, Mich.

Ferris State University

Sept. 14-15

Aurora, Ill.

Rush Copley Healthplex

continued next page

Florida

Intermountain Feb. 28- March 1 Las Vegas, Nevada

Jockey Club

Aug. 1

Lakewood, Colo.

Meadow Creek

Nov. 24

Greenwood Village, Colo. Greenwood Athletic Club

Mid-Atlantic April 7

Midlothian, Va.

Midlothian Tennis Club

May 6

Frederick, Md.

The West Winds Tennis & Fitness Center

June 2

Richmond, Va.

The Dominion Club

July 8

Frederick, Md.

The West Winds Tennis & Fitness Center

www.ADDvantageUSPTA.com

ADDvantage/January 2013

15

2013 Certification Exam schedule SM

Oct. 6

West Bloomfield, Mich.

The Sports Club of West Bloomfield

July 28

Coronado, Calif.

Coronado Tennis Center

Oct. 14

San Diego, Calif.

Balboa Tennis Club

Nov. 16

Mequon, Wisc.

Mequon Racquet Club

Dec. 2

San Diego, Calif.

La Costa Resort &Spa

Nov. 16-17

Big Rapids, Mich.

Ferris State University Southern

Missouri Valley

Feb. 3

Hilton Head, S.C.

Haig Point Club

Jan. 12

Kansas City, Mo.

The Plaza

Feb. 9-10

Atlanta, Ga.

Dunwoody Country Club

Feb. 21

Wichita, Kansas

Wichita Country Club

Feb. 16

Gastonia, N.C.

Racquet Club of Gastonia

March 15

Oklahoma City, Okla.

Oklahoma City Golf & Country Club

March 2-3

Memphis, Tenn.

Racquet Club of Memphis

April 20

Des Moines, Iowa

Wakonda Club

March 12

Birmingham, Ala.

Highland Park Racquet Club

May 12

St. Louis, Mo.

Frontenac Racquet Club

March 16-17

Jackson, Miss.

Bellhaven University

May 18

Des Moines, Iowa

Wakonda Club

April 7

Hilton Head, S.C.

Haig Point Club

May 18

Kansas City, Mo.

The Plaza

April 13-14

Atlanta, Ga.

Dunwoody Country Club

July 14

Des Moines, Iowa

Wakonda Club

April 27-28

Anderson, S.C.

Brookstone Meadows Tennis Club

July 15

Oklahoma City, Okla.

Oklahoma City Golf & Country Club

July 27

Kanas City, Mo.

The Plaza

July 21

St. Louis, Mo.

Frontenac Racquet Club

Sept. 14

Des Moines, Iowa

Wakonda Club

Oct. 15

Oklahoma City, Okla.

Oklahoma City Golf & Country Club

Oct. 19

Kansas City, Mo.

The Plaza

New England

April 27

Conway, Ark.

Hendrix College

April 27

Nashville, Tenn.

Williamson County Tennis Center

May 4-5

New Orleans, La.

Metairie Country Club

June 2

Hilton Head, S.C.

Haig Point Club

June 8-9

Atlanta, Ga.

Dunwoody Country Club

June 23

Birmingham, Ala.

Highland Park Racquet Club

July 6

Myrtle Beach, S.C.

Dunes Golf & Beach Club

July 13-14

Jackson, Miss.

Bellhaven University

Aug. 4

Hilton Head, S.C.

Haig Point Club

Aug. 10-11

Atlanta, Ga.

Dunwoody Country Club Racquet Club of Gastonia

Jan. 12-13

Boston, Mass.

Harvard University

Aug. 17

Gastonia, N.C.

Feb. 9-10

Milford, Conn.

Milford Indoor Tennis

Aug. 17-18

Baton Rouge, La.

Bocage

March 16-17

Boston, Mass.

Harvard University

Aug. 24

Nashville, Tenn.

Williamson County Tennis Center

May 4-5

Boston, Mass.

Harvard University

Sept. 8

Birmingham, Ala.

Highland Park Racquet Club

July 13-14

Boston, Mass.

Harvard University

Oct. 5-6

Atlanta, Ga.

Dunwoody Country Club

Sept. 7-8

Boston, Mass.

Harvard University

Oct. 6

Hilton Head, S.C.

Haig Point Club

Nov. 30 – Dec. 1 Boston, Mass.

Harvard University

Nov. 9-10

Lafayette, La.

The City Club

Nov. 16-17

Fayetteville, N.C.

Methodist University

Dec. 7-8

Atlanta, Ga.

Dunwoody Country Club

Northern California Palo Alto, Calif.

Stanford University

Dec. 7

Nashville, Tenn.

Williamson County Tennis Center

April 8-9

San Francisco, Calif.

San Francisco Tennis Club

Dec. 1

Hilton Head, S.C.

Haig Point Club

June 3-4

San Francisco, Calif.

San Francisco Tennis Club

Dec. 7

Gastonia, N.C.

Racquet Club of Gastonia

Aug. 19-20

San Francisco, Calif.

San Francisco Tennis Club

Nov. 25-26

San Francisco, Calif.

San Francisco Tennis Club

Feb. 17-18

Dallas, Texas

DFW Hilton/Bent Tree Country Club

April 17-18

Tyler, Texas

Tyler Junior College

June 2

Austin, Texas

Lost Creek Country Club

Aug. 4

Dallas, Texas

Richland Tennis Center

Oct. 6

Ft. Worth, Texas

Colonial Country Club

Dec. 8

San Antonio, Texas

San Antonio Country Club

Feb. 8

Northern March 12

Minneapolis, Minn.

Reed Sweatt Family Tennis Center

June 4

Minneapolis, Minn.

Reed Sweatt Family Tennis Center

Sept. 10

Minneapolis, Minn.

Reed Sweatt Family Tennis Center

Dec. 10

Minneapolis, Minn.

Reed Sweatt Family Tennis Center

Feb. 2-3

Edmonds, Wash.

Harbor Square Athletic Club

March 31

Kirkland, Wash.

Central Park Tennis Club

June 1

Kirkland, Wash.

Central Park Tennis Club

Aug. 2-3

Vancouver, Wash.

Club Green Meadows

Oct. 5-6

Mountlake Terrace, Wash. Forest Crest Athletic Club

Pacific Northwest

San Diego Feb. 16-17

Ramona, Calif.

Riviera Oaks

March 4

La Jolla, Calif.

La Jolla Beach & Tennis Club

June 3

San Diego, Calif.

La Costa Resort & Spa

16

ADDvantage/January 2013

Texas

USPTA World Headquarters Jan. 18-19

Houston, Texas

Feb. 22-23

Houston, Texas

March 22-23

Houston, Texas

May 17-18

Houston, Texas

June 14-15

Houston, Texas

July 19-20

Houston, Texas

Oct. 18-19

Houston, Texas

Nov. 15-16

Houston, Texas

Dec. 13-14

Houston, Texas

www.ADDvantageUSPTA.com

Notes and asides from the USPTA 10 and Under Tennis Conference

by Bill Phillips, USPTA

I

f one was to judge the recent USPTA 10 and Under Tennis Conference held at the Downtown Club at the Met in Houston, Nov. 9-10, by all accounts, it would be deemed a resounding success. More than 40 tennis professionals and coaches from all over the United States attended. It was originally thought that this might wind up being a Houston or Texas area conference.

But people came from Oregon, Northern California, Oklahoma, Kentucky, Pennsylvania, New Jersey and even the Caribbean. The response from the attendees regarding the speaker quality and curriculum content was very positive. There was an excellent mix of both classroom and on-court presentations. The facility was top-notch and the host pro, Tennis Director Keith Christman, couldn’t have been more hospitable.

While education offerings abound for 10 and Under Tennis, this may be one of the first conferences on a national level solely dedicated to that topic. USPTA Director of Professional Development Fred Viancos has had such an event in his sights for quite a while, and he deserves special thanks for both seeing the value of such an event as well as making it happen in such a professional manner. Bill Mountford at USTA also was a key contributor to the conference’s success. Speakers included yours truly, Craig Jones, Cindy Benzon, Cameron Campbell, Ajay Pant and Butch Staples – a truly diverse group as it pertains to TAUT.

Craig Jones talks about 10 and Under Tennis competencies.

The two days were designed to start with basic TAUT content, and to build from there with more complex business and programming ideas. I started the session with a 10 and under workshop geared more for the teaching pro, all on court, with the idea of creating a foundation from which the rest of the conference could build. We went through youth learning models, the six variables that make up the QuickStart format, the recent rule change, playbased coaching, large-group coaching, warm-up and athletic skill development activities, and lesson planning. This was all done in a very interactive manner with most attendees participating.

After lunch, Craig Jones took us through the new 10 and Under Tennis Player Competencies – establishing a philosophy for each program, teaching progressions, technical, tactical and movementbased competencies, and changing your existing program. Craig’s club in Augusta, Ga., was one of the USTA’s original pilot programs for Project 36/60 and with his high performance background, he has become one of the nation’s experts on TAUT and Player Development. He currently works for the USTA as Director of Player Programs and Development.

Cindy Benzon spoke to the group about the play opportunities that are available – USTA Schools Tennis programs, Kid’s Clubs, Play Days, Junior Team Tennis and Junior Sanctioned tournaments. She Bill Phillips gets the pros on court working on athletic skill development. www.ADDvantageUSPTA.com

continued next page ADDvantage/January 2013

19

from previous page

Butch Staples offers tips on managing large groups.

also covered accessing resources to improve facility programming and the need for a competitive component to be a part of the youth tennis pathway. Cindy is a veteran teaching professional who is very knowledgeable regarding TAUT. She is a USTA National Trainer, was an All-American at SMU and now serves as a TSR for Texas.

Ajay Pant directed a classroom session on 10 and Under Tennis Business Models that covered a wide range of subjects, including programming, practice and play concepts, marketing and promotion, staff training and development, equipment, competition, parent education and probably the most important issue – retention.

Ajay has done extensive hands-on work with this age group and has more credentials than can be listed in this column. He spent 18 years as head tennis professional, club manager and general manager for TCA clubs in Chicago and other parts of the country.

He is currently the GM for the Tennis Center at College Park, Md. Cameron Campbell spoke on the subject of the “Double Goal Coach” and represented the Positive Coaching Alliance. Subjects covered included ROOTS, which is short for respect for rules, opponents, officials, teammates and self (character and integrity). He also redefined what a winner is, based on these principles, and that positive coaches motivate and correct in ways that don’t undermine a player’s sense of self-worth. Cameron played college football for the University of Houston and played three years of semi-pro football earning an MVP award and all-star status. He is the Positive Coaching Alliance Texas lead trainer and has conducted more than 300 character development workshops all over the nation.

Butch Staples was the concluding presenter and did his usual outstanding job demonstrating large group management along with his best drills and games. He showed us how to motivate students to practice repetitive exercises that have a specific purpose, and that creating an environment that helps students retain process focus and outcome focus can lead to substantial improvement. Butch is one of the most sought-after speakers in the world on the TAUT subject. He comes from a physical education background, and as

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head pro for the Midtown Club in Chicago, led a staff of 38 professionals. Butch currently co-owns and operates a club in South Carolina dedicated to 10 and under training and still consults with Midtown Clubs.

It was a pleasure to see newly hired CEO/ED, John Embree, spend the entire weekend at the conference, helping wherever he could, taking copious notes, and talking with the attendees. He is a very positive and thoughtful individual and I’m sure he is going to be a great leader for our association.

Our membership should be very proud of this first 10 and Under Tennis education offering. The opportunities for our pros from a business and player development perspective are vast. The opportunities for our young players are better than they’ve ever been and the teaching models are already bearing fruit and increasing player retention. Yes, this is a huge cultural change for tennis, but I believe it is the best thing to happen to our sport as it pertains to youth coaching and overall player development. But we, all of us, need to become experts with this new teaching methodology and with this age group. The resources are out there and we just need to be willing to use them, change our minds and methods on a few things, and jump in completely – don’t just stick a toe in.

Finally, if you want a great resource for the above subject, go to www.usta.com and order “Positioning Youth Tennis for Success.”

It is excellent and every pro who works with kids should read it.

It will change the way you think about coaching for the better.  Bill Phillips is the USPTA’s 10 and Under Committee Chairman and is also serves as president of the USPTA Southern Division.

He is a USTA National Trainer and he is a USPTA certified P-1 professional and has been a member since 1986. Phillips was honored at the recent World Conference in Monterey for the most continuing education credits for 2011. The Lafayette, Louisiana resident, who is a tennis industry veteran with almost 40 years experience, currently serves as the Tennis Service Representative for the USTA Southern Division for Louisiana. www.ADDvantageUSPTA.com

Balance: an essential of shot making

by Feisal Hassan, USPTA Master Professional

O

ne of the most important things in becoming a good tennis player is to be in the correct position to hit the ball. Not only does your footwork have to be good to be able to get to the ball, but you also have to be balanced once you get there. Therefore, a player needs to learn to master and control his/her body.

International research in junior competitive tennis has shown that losing balance while hitting causes 80 percent of all errors.

Usual reasons given include hitting the ball too close or too far away from the body, bad elbow position, and shoulders held too high, etc. In many cases, though, the real reason is that all these problems are caused by loss of balance. We tell players to maintain their balance – easier said than done. As coaches, we have to train some players how to be balanced. My experience has been such that balance training has either solved the corrective technique problem or magnified the problem, therefore making it easier to solve the problem.

Balance training must, from the start, be very carefully incorporated into the technique learning process. Top players almost never lose their balance, and if they do, then they usually hit the ball like any other amateur player, because they are subject to the same laws of mechanics as the great mass of amateur players. Of course, the very top players will manage to save many situations thanks to their artistic ability, but this talent is rare, and is an exception rather than the rule.

By undertaking a simple balance-training program, players will understand how their head, upper body and leg positions will improve their balance.

A player doesn’t have to be still in order to be balanced. The concept of keeping your body and racquet under control while you are moving is referred to as dynamic balance. Of course, this will not always be possible, especially when you are pulled wide on a shot. The key is to keep control of your center of gravity as much as possible while you are playing. The center of gravity is best described as the point about which your body balances most perfectly.

During an actual point in a match, your center of gravity may even fall outside of your body in certain points. Reaching or lunging pulls the body off balance, which slows the next movement and keeps you from producing power on your shots.

Keeping the center of gravity in line with your base of support gives optimum balance, and lowering your center of gravity makes you more stable.

The position of the center of gravity is very closely dependent on balance.

There are three main factors involved in maintaining balance: l Head position l Upper body position l Leg position continued next page

Not only does your footwork have to be good to get to the ball, but you also have to be balanced once you get there.

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ADDvantage/January 2013

21

from previous page Head positioning The organs of balance are situated in the head (more precisely in the ears). Twenty percent of the nerve fibers that leave the eye go to those areas of the brain concerned with balance. Vision and balance are thus connected.

When the body is thrown off balance, the brain demands that the eyes contribute information to help get the body back under control. The average adult head weighs 12 to 15 pounds. When we move our head excessively in order to see, we risk throwing the whole body out of balance.

The balance training program The training program involves the following set of exercises broken down into four levels:

Upper body position The upper body is the heaviest part of the human linking system.

As a rule, it accounts for 43.46 percent of the total body weight.

The head accounts for 6.94 percent, the arms 4.94 percent and the legs 19.86 percent.

This weight ratio implies that any strong inclination of the upper body near the shifting of the body’s center of gravity must lead to instability. Thus, it can be stated that the head and the upper body form a unit.

Purpose: to help players identify and feel the head position during strokes.

Leg position The legs play a very important role in maintaining body balance. The leg position will be discussed later in this article.

The goals of this article are to demonstrate a simple on-court balance-training program that will highlight what I consider to be the key fundamentals of balance: Help players develop neuromuscular control and improve their state of equilibrium; and help players understand how their head, upper body and leg positions will improve their balance.

Balance For the beginner (1.0-2.5 NTRP) or less-coordinated player To check balance, imagine two “balance lines” running through your body.

The first runs from top of the head to the ground. Avoid bending at the waist or leaning over when reaching for the ball. The goal is to get your center of gravity to the ball, not just your racquet.

The second line runs level across the shoulders. The goal is to keep this line level and avoid “tipping.” Level shoulders help to make a stable racquet path.

This “barbeque stick” must be kept straight for maximum balance.

Balance drill for beginners: Start with a mini-tennis rally. Both players cooperate to get team points. Give the team 1 point for contacting with both “balance lines” straight and 1 point for getting the ball in the court. This drill can be done against another team too.

Call out when points are achieved (“1 point,” “3 points,” etc.)

When both players reach 20, the drill is over.

Progress to ¾ court, then to baseline to baseline. Next, have one player at the net hitting volleys and play again.

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Level 1: Level 2: Level 3: Level 4:

head-position exercises upper-body position exercises leg-position exercises stroke-specific balance exercises

Level 1: Head position exercises

The best preconditions for good body stability are an upright and still head position. The more the head is inclined in a given direction, the more unstable the body position will be. This means that in as many shots as possible, the head should be kept upright.

The head should remain over the center of gravity and stay relatively still almost all the time. The more your head is over your center of gravity, the more efficient your visual tracking, balance, strokes and recovery. a. General head positioning The head should remain above your center of gravity and stay relatively still at all times. The more your head is over your center of gravity, the more efficient your visual tracking, balance, strokes and recovery. If the head gets too far off the center of gravity as you move to the shot, you will have difficulty hitting in terms of balance, control and recovery.

1. Keep the head still and in front 2. When moving or recovering, keep the head above the center of gravity Cue: head over belly button 3. Minimize “bobbing” up and down when running 4. Minimize moving the head laterally back and forth b. Head positioning for tennis strokes and drills 1. Hit balls with nondominant hand on head (to keep head still) 2. For groundstrokes, both players place a folded towel on their heads and attempt to rally. If a towel falls off, that player loses the point.

3. For volleys, put one hand behind the back; this helps “feel” balance in the body.

4. For serves and overheads, keep the head up (nondominant hand kept up until followthrough) Tip: Catch a ball with a cone in the nondominant hand (like an outfielder in baseball). This helps keep the head up. www.ADDvantageUSPTA.com

5. Play points with a pencil behind the player’s ear. If the pencil falls off at anytime during the point, the opponent wins the point. This helps a player with the pencil behind the ear focus on keeping his head still while playing points.

– Two-handed backhand groundstroke The nondominant hand can be passive in movement or aggressive in movement. l

Level 2: Upper-body position exercises Purpose: to help players identify and feel the upper-body position.

Care should be taken that, while hitting the ball, the upper body is kept in as upright a position as possible.

Shoulders & hips: l Minimize bending at the waist l Minimize shoulder tilt on the groundstrokes and volleys The nondominant hand plays an important role in balance during stroke production.

Just as a tightrope walker uses his hand to maintain balance, so does a tennis player. The nondominant hand helps to facilitate upper-body rotation and enhances a good center of balance by countering the racquet arm.

Following are the positions of the non-dominant hand for the various strokes.

l

Passive: This occurs when the dominant hand is aggressive and the nondominant hand is on the racquet, just going for the ride. This passive nature of the nondominant hand is generally used for wide, low or fast balls Aggressive: This occurs when the nondominant hand is more aggressive in movement than the dominant hand.

This aggressive nature of the nondominant hand is used for heavy topspin and sharp angle shots.

c. Forehand

The nondominant hand plays a crucial role in achieving upper body balance and freedom of movement in the forehand.

Players demonstrate either “the pretzel” or the “dead arm.”

The pretzel: This occurs when the nondominant hand crosses underneath the dominant arm that swings the racquet. In effect, one side of the body fights the other, causing unnecessary tightness and inhibiting proper extension through the shot.

a. Serve – Initial tossing position:

The dead arm: This refers to the nondominant arm that lies limply by your side during a forehand, neither getting in the l Ball is on the fingertips, not palm, for control of toss way nor assisting in the follow-through process. The dead arm is not as severe a problem as the pretzel, but it’s still far from l Pretend the player is holding an “ice cream cone” for firm optimal use of the body. wrist Drill: Use a polyspot with a ball on it. Toss ball and see how close the ball lands near the polyspot.

– Release of the ball: l

Keep arm up and look over the arm to see opponent’s court

l

Drill: Water cup and table – “lift up off the table”

– Follow-through: l

Catch finish (Tip: Transfer racquet to nondominant hand or knock down a pyramid of balls placed on the ground beside the foot on which the follow-through will finish).

b. Backhand groundstroke – One-hander l

l

Tip: To promote a more fluid swing, practice swinging with your nondominant arm behind your back.

A player will have to play around with the timing of this until it feels comfortable. When you put the nondominant hand behind your back, it opens up your shoulder and allows your body to turn more fully while finishing the stroke. After this, I tell players to place their nondominant hand at the three o’clock position (for a right-handed player). The clock is around the player – twelve o’clock directly in front of them and six o’clock directly behind them. On the follow-through, I tell the player to finish at six o’clock. d. Volleys l

Ready position: cradle racquet with nondominant hand.

This also helps with the necessary grip change

l

Backswing: Nondominant hand takes racquet back and helps with the preparation phase of the stroke

Follow-through: The nondominant hand moves back toward the back fence

l

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Forehand: I tell players to hold a cup of water in their nondominant hand.

Backhand: The nondominant hand separates/moves back on point of impact. For fast balls, there should be less separation between the nondominant hand and the dominant hand.

For slow balls there could be more separation between the hands for added power. continued next page ADDvantage/January 2013

23

from previous page e. Overheads: The nondominant hand is kept up.

Level 3: Leg position exercises Purpose: to help players identify and feel the leg position during the stroke. a. General leg position Feet should generally be shoulder-width apart or wider to generate a good ground force reaction

l

Stance should allow for good rotation and some weight transfer

l

A low center of gravity

l

Coaches talk of the ideal athletic height. In tennis, this is how tall you are while standing in the ready position. Lowering your hips and bending your knees should drop your height by one foot.

So, if you are 6 feet tall, your ideal athletic height should be 5 feet.

Have a ball in each hand. Mimic the serve motion and release both balls to try to make the two balls hit each other. Great for synchronization of the hands on the serve.

Drill: Eyes-shut and server Player starts the serve with her eyes shut and keeps them shut throughout the serve motion. The player’s goal is just to hit the ball with the racquet. b. Return of serve Drill: Player has a cap down with the brim covering his or her face. On hearing the ball being struck on the serve, the players look up and attempts to return the serve Drill: 360-degree turn As the server tosses the ball, getting ready to strike the serve, the player spins around (360 degrees) and attempts to return the serve. c. Groundstrokes and volleys Drill: Rapid-fire feed

Drill: Imagine a chalk line around both feet in the shape of a rectangle. The player’s goal is to keep his belly button over the center of the rectangle during stroke production.

Balls are fed to the player at a very fast pace with very little time in between feeds, player attempts to hit all the balls (whether groundstrokes or volleys)

b. Hitting stances

Drill: One-legged volleyer

The hitting stance should be a wide stance with knees bent.

Which stance should a player use – the sideways or open stance?

My belief is whichever a student likes, as long as the unit turn is performed (i.e., pivot feet, hips and shoulders, and racquet is taken back in the preparation phase).

Volley rally while hopping on one leg.

Hitting with a sideways stance l l

Recommended for a one-handed backhand This method helps to improve footwork and to hit with better control

Hitting with an open stance It gives you more time

l l

Player has to be slightly closer to the ball and move quicker to get into position for the swing

Good for one-handed forehand and two-handed backhand

l

Remember: the higher the point of impact (based on the grip used), the closer your feet should be to each other.

Level 4: Stroke-specific balance exercises Purpose: to develop a player’s neuromuscular control and improve a player’s state of equilibrium for specific strokes.

a. Serves Drill: Two-ball collision 24 ADDvantage/January 2013

d. Overheads Drill: Cup o’ water Player hits overheads with a cup of water in her nondominant hand. The player’s goal is to avoid spilling water from the cup.

In summary, balance training must, from the start, be very carefully incorporated into the technique learning process.

This article serves as just an example of how to train balance for tennis. Every coach should try to develop a balance-training program to fit the needs of his/her players so that the player can learn to master and control his/her body.  Article previously published in USPTA Hawaii Division’s Pro Network.

Republished with permission.

Feisal Hassan, a USPTA Master Professional, is a member of the HEAD Penn Racquet Sports National Advisory Board and Speaker’s Bureau. He holds USPTA specialist degrees in Competitive Player Development, Facility Management and Little Tennis. He is also a USTA Recreational Coach and Quickstart Trainer, and a member of the National Cardio Tennis Speakers Team and the USPTA National Education Committee. He co-chairs the USPTA National Diversity Committee and was also the Director of Certification & Testing for the USPTA Middle States Division. www.ADDvantageUSPTA.com

Clubs are main street

by Jim Singerling, CCM

T

oday’s political and economic climate has most Americans navigating debates on “Main Street versus Wall Street” that resemble much of a tennis match. (No pun intended.) Wall Street likes to take credit for job creation, yet others argue that without Main Street business there would be no middle class and Main Street business is really the proponent responsible for job creation.

Unfortunately for the club industry, it tends to serve as a political tennis ball, bouncing between arguments.

Popular media would like us to think that “private” clubs are a “Wall Street” necessity and are central to the lifestyles of the country’s elite.

It would be characteristically unfair for anyone to acknowledge, that yes, some clubs do in fact cater to the affluent, but the truth is, clubs, as a whole, benefit their local communities as sustainable small businesses.

Clubs are responsible for job creation, sustaining local and other domesticated businesses, paying a majority of town and state taxes all while maintaining a standard of charitable giving. The Club Managers Association of America (CMAA) in partnership with Club Benchmarking, have recently released the 2012 Economic Impact Report. Manager-members simply uploaded their club’s data from the previous year in this centralized industry database

and Club Benchmarking analyzed and compiled the rich data. For 2011, the total direct economic impact of clubs measured to be at $19 billion, with the inclusion of all tax revenues generated as a result of club activities.

Clubs employ a variety of methods when hiring and retaining their employees whether they are full time, part time or seasonal.

Approximately 326,000 people are employed at the 2,489 clubs managed by CMAA members. The median compensation per full-time employee is $45,000. This average salary can be classified as a “middle class” job. In 2011, the approximate salary of an American teacher averaged to be around $50,000. Due to the stable nature of clubs, clubs are able to promote and sustain middle class jobs – the type of jobs politicians like to remark are disappearing faster than ever.

Of the surveyed CMAA member-managed clubs, $9 billion was spent on payroll. Forty-seven percent of economic activity in clubs is specifically designated to salaries, wages, payroll taxes and benefits.

Monetarily, cash flows of clubs remain within the club’s local community. In 2011, $5.8 billion was accounted for total purchased goods and around $2.8 billion for total purchased services. continued next page

The Union Club of Boston

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ADDvantage/January 2013

27

from previous page Purchased goods account for 31 percent of club economic activity while purchased services account for 15 percent. Of the purchased goods, food and beverage provisions maintain much of the expense, with food and beverage supplies (linens, laundry, uniforms, utensils, glassware, etc.) a close second. Technology and entertainment are the top contenders for services purchased. For both goods and services purchased, clubs are all sourced and supplied by local vendors, merchants and distributors in the community. Ultimately, clubs create a “downstream” economic impact for the community surrounding the club reaffirming the reality that all club economic activity is “main street business.”

In addition to the support clubs provide to local businesses, clubs also pay a substantial amount in state and local taxes. Of all the tax revenue of all the clubs surveyed, 62 percent of the distribution was dedicated to state and local taxes. This distribution also includes real estate and sales taxes.

All while clubs are creating jobs, supporting local businesses and their surrounding communities, clubs have also maintained a standard of excellence when it comes to philanthropy and charitable giving. Many clubs adhere to supporting philanthropic endeavors because they consider it to be part of their charter. As of November 2012, 16,000 charitable golf tournaments had been held at CMAA member-managed clubs and $124 million had been given in charitable donations. Charitable organizations tend to use golf tournaments as a means to raise money. Typically, a charity hosts a golf day at a club and attendees are charged a fee to play. Following the round of golf, attendees participate in auctions and raffles to further raise money. In 2011, 80 percent of CMAA members hosted these types of golf tournaments at their clubs. It is estimated that $5,000 is raised at each one of these events. Furthermore, clubs also provide ample space for banquets and gatherings that directly benefit charities. Members of the club host events for philanthropic causes that are connected to them or the club’s membership.

Another philanthropic endeavor clubs support is their legacy of scholarship funds. Approximately $12 million was disbursed in scholarships annually. Historically, golf has maintained a legacy of raising scholarship money for caddies. Presently, the demographic of scholarship recipients has greatly expanded to include not only caddies but other club staff members, children of club employees, children of members and/or children of nonmembers.

Due to the economic nature of clubs, it is safe to reason that without clubs, the landscape of American society would be vastly and devastatingly different. Clubs support job creation, local businesses, community initiatives and charitable endeavors. So perhaps, the truth behind popular media’s notion that clubs are a “Wall Street” entity is only half-true: yes the membership may be “Wall Street,” but the business is strictly “Main Street.”  The Club Managers Association of America (CMAA) is the professional Association for managers of membership clubs. With close to 7,000 members across all classifications, our manager members run more than 3,000 country, golf, city, athletic, faculty, yacht, town and military clubs. For more information including the complete 2012 Economic Impact Report, please visit www.cmaa.org.

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ADDvantage/January 2013

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Supply typed copy and include full name, telephone number, credit card number and expiration date. (No agency or cash discounts.) Issue closes 15th of month, two months preceding cover date. Fax to 713-358-7794, attn: ADDvantage classifieds. No classifieds will be accepted by telephone.

No exceptions are made. USPTA cannot verify nor be responsible for the contents of any advertisement. The USPTA is committed to the policy that all people have equal access to its programs, facilities, employment and membership without regard to race, color, creed, religion, national origin, gender, age, disability, marital or veteran status. USPTA is an equal opportunity employer. USPTA reserves the right to reject any advertisement at its discretion, or to edit the advertisement to be certain that any employment requirements set forth in it conform with the law. www.ADDvantageUSPTA.com

• How long have you worked at USPTA? 10 years • What did you do previously? I was a customer service representative for Victory Packaging for five years.

• Please describe, briefly, what you do here.

– Primary contact for processing all incoming orders related to liability insurance.

– Communicate with potential members, Recreational Coaches and certified members regarding dues, upgrades, reinstatements and liability insurance benefits.

– Responsible for processing, grading, and mailing certification exam results.

• What do you like most about your job or what makes it interesting/challenging? I like interacting with our members on a daily basis, providing them with information that will enhance their skill set, or maybe just answering a simple question about our association. On every job there are challenges; no matter how great or how small. I have learned that challenges make you stronger and wiser, enhance your character and ultimately help you reach your God-given potential.

• What is your top priority as the first point of contact for many potential members? My top priority is to make sure that every person I speak to receives a friendly and professional customer

service experience that meets their service expectations and helps advance their professional tennis careers.

• You always seem upbeat and willing to help out, no matter how busy you are. Do you have a specific work ethic or personal philosophy that you live by? My position as a Membership and Insurance Coordinator simply defines my primary duties at the USPTA. Working in a team-oriented environment means that I must be willing to venture beyond my job description in order to address other significant business needs. Teamwork is the fabric of all truly great organizations. We are not who we are by ourselves! It only takes a minute to help someone in need.

Together we STAND, divided we FALL! • Can you tell us about your family, including your husband, Joe DeLoach, who won a gold medal in the 1988 summer Olympics (beating teammate Carl Lewis in the 200-meter sprint)? I have been with my hubby, Joe DeLoach, for 26 years. We have three children, Joe III, 24, Joshua, 20, and Micah JoMel, 17, who shares the same birthdate as her dad! Joe III is pursuing a professional music production degree at Houston Community College and is married to Brittany Ardoin, who complements our family very well! Brittany is pursuing her music degree in music therapy at St. Thomas. Joshua plays football for the University of Houston and is pursuing a degree in kinesiology. Micah JoMel is a senior at Sugar Land Austin High school; she plans to attend U of H with her brother when she graduates. My hubby, Joe DeLoach, did in

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from previous page fact win an Olympic gold medal in the negotiable values that are important for 200-meter track and field event with an youth to establish themselves in a comOlympic and American record time of petitive and relentless world. Whether 19.75. He is distinctively known as the through education, sports, or the arts, all only Olympic athlete to have ever deyouth have the potential to make unique feated the “Olympian of the Century,” contributions in life. In participating in Carl Lewis, in an individual Olympic youth outreach activities, Joe and I recogfinal. Joe works as an IT manager and nized that we have a sacred responsibility is also a much sought-after motivational of empowering the younger generation speaker and personal trainer for young, From left: Joshua, Joe, Melony, Micah, Brittany and Joe III. with knowledge and wisdom from the upcoming athletes who are pursuing their athletic dreams. My famoverflow of our life experiences. ily has always been a constant in my life and they are my greatest joy. I am truly blessed!

• And can you tell us about your singing career and love for music?

I wouldn’t say I had a singing career, but I have had the opportu• Can you share a little about how sports (especially as a vehicle nity to use my gift as a praise and worship leader at a few churches for youth outreach) figures into your family life? Joe and I have in Houston. I have also used my singing gift in the studio and always involved our children in youth sports. In fact we founded live recordings. My family has always been musically inclined. I a youth community track club 10 years ago. Our sons, Joe III believe music is a wonderful gift to humanity. Music moves us, and Josh, played football and basketball when they were younger and soothes us. It stimulates. It makes us want to create, dance while Micah JoMel participated in cheerleading, volleyball and and sing. golf. Surprisingly, all of them decided to run track even though Joe warned them that they would be pressured to live up to his • Is there something you really want to do or accomplish at this point legacy. Although none of them stuck with track, they gained in your life? For the past two years, my girlfriend Lia and I have a healthy dose of respect for their dad as they experienced the hosted a “Giving Party” during the holiday season that helps a less rigors of training under his guidance and strict Olympic-level fortunate family. We provide for that family’s needs (and desires) discipline. Sports participation serves as a firm foundation for through generous gifts from family and friends. At this point in my establishing discipline, commitment and the adoption of nonlife I want to be more proactive in serving my community. 

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www.ADDvantageUSPTA.com

USPTA drills Lose and switch drill

Type: Doubles Levels: Beginner/int./adv.

prepared by USPTA

Description and goals: The goal of this drill is to practice doubles play by creating openings and getting opponents out of position.

Organization: Players are positioned in usual one-up and one-back. Player A serves to C and the teams play the point out. Whoever makes an error or has a clean winner hit against them rotates out and the waiting player comes in. If point ends without an error or winner being hit, then players stay and play another point. Alternate points between deuce and ad courts. Keep score to 11.

Rotation warm up

Category: Doubles/strategy & tactics Time/players: 20 minutes/2-8

Variations: With eight players, rotate as a team. Play best of three points before rotating.

Key points: Players should focus on keeping the ball low to the net players and deep to the backcourt players. Players should work the ball to create openings either through the center (preferred) or the alleys.

Type: Singles/doubles Category: Conditioning/warm up & stretching Levels: Beginner/int./adv.

Time/players: 15 minutes/4-8

prepared by USPTA

Description and goals: This drill will help all players warm up their bodies as well as their strokes. Net players hit volleys and baseline players hit groundstrokes.

Organization: Players start at the net and baseline. Pro feeds ball to baseline player on deuce side. Player hits shot at net players and the point is played out. When point ends, both teams rotate one position (deuce players rotate out, ad players rotate to deuce and waiting players rotate to ad position), and pro feeds another ball. This is a

warm-up drill so keep players moving. After a few minutes, switch from baseline to net.

Variations: Have net team start on the service line or baseline to extend rallies. Do it as a singles warm up. Rotate players from net to baseline right away.

Key points: Players must focus on movement and keeping the ball in play.

Make sure players are staying active in order to warm up properly.

Generated by iTennisSystem – www.InterTennis.com www.ADDvantageUSPTA.com

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Career Development

conventions (division conventions, 5 credits; dates subject to change)

exams, upgrades & certification review courses

Jan. 25-26 Northern Division

Twin Cities, Minn.

(4 credits for PTCA I segment)

Jan. 25-26 Southwest Division

Phoenix

Jan. 12 Jan. 12-13 Jan. 18-19 Jan. 19-20 Jan. 26-27 Jan. 26-27 Feb. 2-3 Feb. 3 Feb. 3-4 Feb. 8 Feb. 9 Feb. 9-10 Feb. 9-10 Feb. 13-14 Feb. 16

Jan. 26-27

California Division Carson, Calif.

Jan. 27

Hawaii Division Oahu, Hawaii

Feb. 8-9

Midwest Division Troy, Mich.

Feb. 8-10

Northern California Division Stanford, Calif.

Feb. 14-17 Texas Division

Grapevine, Texas Feb. 21-23 Missouri Valley Division

Wichita, Kan. March 1-3

Mid-Atlantic Division Charlottesville, Va.

March 3

San Diego Division Workshop La Jolla, Calif.

specialist degrees Facility Management Computer Technology  Sport Science  Competitive Player Development  Pro Shop Operations  



Wheelchair Tennis

CPD (Competitive Player Development) – Gained through the USTA ­Tennis High Performance Coaching Program a ­ dministered by the USTA Tennis Coaching E ­ ducation Department.

For more information about USPTA’s specialist degrees, including applications, please visit our website at www.uspta.com or contact the USPTA Education Department at 800-USPTA-4U or education@uspta.org.

Kansas City, Mo. Boston, Mass.

Houston* Boca Raton, Fla. Aurora, Ill. Carson, Calif.

Edmonds, Wash.

Hilton Head Island, S.C. Los Angeles, Calif.

Palo Alto, Calif.

Troy, Mich.

Atlanta Milford, Conn.

Port Washington, N.Y. Gastonia, N.C.

Feb. 16-17 Feb. 16-17 Feb. 17-18 Feb. 21 Feb. 22-23 Feb. 28 March 1 March 2-3 March 4 March 10 March 12 March 12 March 15 March 15

Orlando, Fla. Ramona, Calif.

Dallas, Texas Wichita, Kan. Houston* Las Vegas Memphis, Tenn.

La Jolla, Calif.

Clearwater, Fla. Birmingham, Ala. Minneapolis Rochester, N.Y. Oklahoma City, Okla.

* This course is held at the USPTA World Headquarters.

Exam reservations must be made at least 21 days prior to the dates listed. Each date includes an exam, upgrade and PTCA I unless noted. Exam cancellations must be received no later than 14 days before the exam, or a cancellation fee will be charged accordingly. Applicant: late cancellation fee – $95; failure to cancel – application fee is forfeited. Certified members: late cancellation fee – $25; failure to cancel – $25 plus the upgrade fee is forfeited. Registration for another exam will not be accepted until cancellation fees are paid.

specialty courses Strategy and tactics, Jan. 26, Carson, Calif., K. DeHart TBA, Feb. 8, Palo Alto, Calif.

TBA, Feb. 14, Grapevine, Texas TBA, Feb. 15, Grapevine, Texas Tactical solutions, Feb. 17, Grapevine, Texas, D. Eng Modern tennis technique, Feb. 22, Wichita, Kans., B. Hobden

cardio tennis Jan. 12 Jan. 25 Jan. 26 Jan. 27 Feb. 18 Feb. 24 March 16 April 13 April 18 April 21

Houston San Juan, Puerto Rico San Juan, Puerto Rico Fridley, Minn.

Dallas Memphis, Tenn.

Wilmington, N.C. Orlando Darien, Conn.

Wheaton, Ill.

The deadline to register and/or cancel a course is 15 working days before the event. Anyone canceling late or failing to cancel will forfeit one-half the course fee. Schedule is subject to change.

Call the USPTA Education Department for more information or email education@uspta.org.

accredited professional coach To receive APC credits, professional members must accurately fill out APC attendance forms with the seminar/course number, their name, presenter’s name, and they will have the ability to rate the seminar/course. The form must then be turned in at the end of the seminar/course. The forms will be available as members arrive at seminars or courses and must be turned in as members leave. If members arrive late or leave early, then they will not receive credit for attending.

Please visit www.growingtennis.com (workshops) to register online.

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Industry action Members USPTA Professional Paul Cass was inducted into the Texas Tennis Coaches Hall of Fame in 2012. Cass Cass was first introduced to tennis when he was in the 9th grade and started his coaching career at L.D. Bell High School in Hurst, Texas, in 1970. During his time as a tennis coach, his teams won 22 consecutive district titles, 19 regional championships, and 9 state championships.

He created the “Team Tennis” concept and the State Team Tournament in 1973, and has coached more than 100 All District players, 22 All State players, and 14 All Americans. As a player, he reached a high of No. 2 in age division singles, men’s doubles, husband-wife doubles, and father-son doubles.

Along with daughter, Julie, he won the National Father-Daughter Grass Court Championships in Boston seven times.

He and his son, Brian, won two Bronze balls at the Father-Son Grass Court Championships. He

played on Texas’ Super Senior Team, winning one National Title in 2009, also finishing second once and third twice.

Nika Kukharchuk, USPTA, won her first professional ITF singles tournament in Victoria, Mexico, in October. She is a professional tennis player and a tennis coach at Hardscrabble Club in Brewster, N.Y. Kukkharchuk is currently ranked No. 470 in WTA world singles, and had a career high ranking of No. 465. In her home country of Russia she has had a career high ranking of No. 41 out of 1,364 ranked players. Prior to playing professionally and teaching at Hardscrabble Club, Kukharchuk played for the University of Mississippi (Ole Miss).

She graduated with a Bachelor of Finance and an MBA (all in 4 years).

Member product showcase USPTA Professional Hilary Paul McGuire’s new book, “Tennis Saves: Stewart Orphans Take World by Racket,” is available at Amazon. com. The book includes a foreword by Ben Press,

Peter Freeman, USPTA Professional and head tennis coach at Gold’s Gym in Douglasville, Ga., recently held the 27th Annual Junior Charity Tournament.

The tournament was open to all ages of children, no matter their skill level.

More than 20 children ranging from as young as 5 to as old as 16 participated, raising money for the Public Education Trust and for one needy family in Douglasville. The tournament showed how all the kids in the program have been flourishing. For more information, visit http://tennisparadise.info.

USPTA, and Barbara Wynne, President of the Indianapolis Junior Tennis Development Fund. The book tells how tennis has taken two orphan girls, USPTA Professionals Pat and Pam Stewart, all over the globe and into contact with celebrities, princes, and presidents.

Tennis Saves is full of triumphs and defeats and

The 23rd annual Jimmy Fund Tennis Classic was held on June 29th in Beverly, Mass., to benefit The Jimmy Fund at The Dana Farber Cancer Institute in Boston, Mass., and its treatment of children suffering from cancer. The 2012 tournament raised $43,150 with all proceeds going to the Jimmy Fund. David Altshuler, USPTA Professional and tournament director is pictured at right.

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shows a facet of tennis few have ever seen. It’s a remarkable story of the will to win. A Kindle version is now available at Amazon.com.

USPTA professional and director of tennis at Sport Fit Bowie in Bowie, Md., Kevin G. McClure, had his book “Tennis Directions” recently published in the Kindle store at http://www.amazon. com/. This book contains much of the instruction from “The Tennis Podcast” with Kevin G. McClure, the first audio tennis instructional series on iTunes. Later added to The Tennis Podcast was Inside Tennis with Kevin & Koz (Dave Kozlowski, USPTA) and Inside Junior Tennis (with Colette Lewis). A favorite part of these podcasts was the interviews with industry www.ADDvantageUSPTA.com

Industry action movers and shakers.

Tennis Directions has tips in Chapters headed as Mindset, Stroke Patterns, Play Patterns, Footwork Patterns, Mental Patterns and Fitness Tips. It is written concisely and in an easy to read style that was used for the audio series.

The following USPTA tennis pros contributed one or more articles to the process: Ken DeHart, Tomaz Mencinger and David Smith. Due to the speed of the release, the website http://www.

TennisDirections.com/ is not yet fully functional and everyone is being sent to Facebook at http://www.Facebook. com/TennisDirections.

Kevin can be reached at sportfittennis@aol.com or Kevin@thetennispodcast. com.

Playmate Ball Machines, innovators in the ball machine industry for the past 38 years, is pleased to announce the release of their iPLAYMATE TENNIS “Like My Drill” Ball Machine App. The app, with its “Easy as 1,2,3” rental format for endusers, “Friends Drill Sharing Community,” as well as a cutting-edge PRO Mode, will now revolutionize how players and coaches utilize and train on a ball machine as well as provide a new high-tech service for club members. For more info on the Like My Drill App, call Playmate at 800-7766770.

Manufacturers

Peter Burwash International recently held its 37th annual meeting at BioHotel Stanglwirt in Tirol, Austria, site of PBI’s No. 1 rated tennis camp.

Nearly 100 PBI tennis professionals from around the globe gathered for a week of education and networking. Guest speakers included Byron Hero, CEO of Ellesse, PBI’s new clothing and shoe sponsor; Reinhard Wawra and Patrick Woelfler of Wilson Racquet Sports; Chadwick Byrd, president of Tennis Ventures; and Nicole Heyermann of Western Union Business Solutions, also a PBI corporate sponsor. Peter Burwash, USPTA Master Professional and president of the tennis management company, presented the following awards: Professional of the Year – David Wilson, tennis director at Grand Hyatt Seoul; Most Improved Professional – Andrea Puca, tennis director at Bio-Hotel Stanglwirt, Tirol, Austria; Rookie of the Year – Raul van den Badem, head professional at Bio-Hotel Stanglwirt; Larry Huebner Humanitarian Award – Rene Zondag, Madinat Jumeirah, Dubai; and PBI Site of the Year: The American Club Singapore. For more information, visit www.pbitennis.com. www.ADDvantageUSPTA.com

Yonkers Tennis Center was invited to showcase its highly successful 10 and Under Tennis program at the PowerShares Series at Madison Square Garden last November. Fifteen Yonkers Tennis Center players and their coaches put on a 45-minute on-court demonstration, all while fans poured into the arena and cheered them on. The purpose of the demonstration was to raise awareness about 10 and Under Tennis and show the results of what this method of teaching can do. Yonkers Tennis Center is recognized by the USTA as a leader in 10 and Under Tennis instruction. They were recently featured in a USTA Eastern video about the benefits of running a 10 and Under Tennis program.

To see photos from the Madison Square Garden experience, go to the Yonkers Tennis Center Facebook page.For more information on the initiative and the club, please visit www.yonkerstennis.com. USPTA pros: Simon Gale, Nigel Brown, Claudio Armandi and Pat Rogers.

Passings Chris Crawford, of Kerrville, Texas, passed away on Nov. 15 at Methodist Hospital in San Antonio, Texas, Crawford after a seven-year battle with prostate cancer. He was 73. Crawford had been a member of the USPTA since 1979, and was inducted into the USTA Texas Tennis Hall of Fame in 2003. The California native was an outstanding junior player.

He represented the U.S. for Junior Davis Cup (1956, ’57, ’58) and won the Orange Bowl Boy’s 18 singles against Earl (Butch) Buchholz in1957.

Crawford played tennis for Menlo Park University and the University of Corpus Christi. He also

played for the 1959 and 1964 U.S. Davis Cup teams. His most memorable match was a five-set match with Rod Laver, when he lost 14-16 (no tie breaks then) in a 1959 Davis Cup match in Australia. Crawford won titles including the National Indoor Doubles, the National Hard Court Doubles and the National Mixed Doubles. He coached at Schriner Institute, was director of tennis at the Corpus Christi Racquet Club, in management at Padre Isles Country Club, and director of tennis at the Corpus Christi Athletic Club. He coached the Corpus Christi Advantage World Tennis Team prior to their move to Kansas City. He also was the head teaching professional at the HEB Tennis Center in Kerrville, Texas.

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