Addvantage 2017 August by RSPA

August 2017

Welcome to

Orlando!

Office Relocates to Florida TM

NEXT Generation:

A Tennis Innovation Workshop

Preview Issue USPTA CEO John Embree

CEO’s Message

NEXT Generation:

A Tennis Innovation Workshop

t is that time of year when we begin to promote the usual USPTA World Conference which will be held on October 11-15 here in Orlando. This issue of ADDvantage is dedicated to previewing the event and all of the activities planned for the week. Please note that the dates are different than our previous conferences and the fact that the bulk of the education will be from Thursday through Sunday. Owing to the collaboration with the USTA, we are temporarily putting on the shelf the moniker of USPTA World Conference and are going to be marketing this event as the NEXT Generation: A Tennis Innovation Workshop, powered by the USTA and USPTA. Because the USTA typically hosts their own Tennis Development Workshop (TDW) in the late fall (after our usual World Conference in September), we knew we would have to compromise on a variety of elements to make it work, including the name. How does one give equal visibility to each association while creating a theme or name that encompasses the breadth and depth of doing a joint event? This was a branding challenge but I believe the name that evolved out of many meetings and discussions is impactful. Another such compromise was the date. Mid-October is different for both entities. I don’t know in our history that we have ever held this annual gettogether this late in the year nor has the USTA held such a major undertaking so early after an exhausting three weeks in New York for the US OPEN. But, our commitment is mutual to produce an outstanding week! Finally, we each had a genuine desire to think outside the box for this conference and create an explosion

36 —

of technology, experiential learning and innovative thinking. If we are to successfully move the needle in our sport, we cannot keep doing what we have done in the past. What does the tennis professional of the future look like? What skills do they need to possess in order to succeed in this marketplace which is driven by technology? How can USPTA professionals utilize the new USPTA headquarters and the USTA National Campus, both in Lake Nona, to better their respective business? Those provocative questions are fundamental to what is driving the planning for this combined event. While there is plenty of generic education available on-line, there will be no substitute for being in Lake Nona in October to see and hear the very best our industry has to offer. While the USPTA is known for producing world class conferences (both at the division level and nationally) that is “must- see” for people who desire to learn, the additional resources that the USTA will bring is going to make this particular workshop one-of-a-kind. Plus, the networking among CTA’s, NJTL chapters, Park and Recreation leaders with our professionals will be unrivaled and could not be replicated unless one attends. And how about this for added value: Registration fees have been reduced $50 (early bird rates are $339 vs. $389 in 2016) to make it more affordable to attend. Expect a wonderful opening reception/dinner around the hotel pool on the first night (Wednesday), bus transportation to/from the USTA National Campus on Thursday where a lunch will be served to all, and on Friday/Saturday and Sunday mornings, breakfasts are planned. Of course,

ADDvantageUSPTA.com • August 2017

by John Embree

we will have the usual buffet dinner during our Buying Show on Thursday night and the Awards Lunch on Friday will boast an expanded menu. Friday is your one night off to partake in the trappings of Disney World and Orlando, then Saturday night enjoy the division parties which may be co-oped with your respective USTA section. As for the education, the first full day of the workshop is Thursday, October 12 when a proverbial Disneyland of tennis is scheduled at the USTA National Campus. Plan for a wide array of on-court seminars conducted throughout the day covering high performance, youth tennis, and drills for the club player, etc. We will also have an open house in our new USPTA building so you can meet the new staff and see the hi-tech facility we have constructed. The USPTA will then host our annual Buying Show at the Renaissance Orlando at SeaWorld® Resort that night with 75-80 vendors participating. It is the largest tennis trade show in the industry during the year. Here is the chance to meet with all of the major manufacturers along with entrepreneurs who are launching new products. A highlight of the show is always when the USPTA Foundation conducts its silent auction to help raise money for programs that introduce tennis to underprivileged children. The next three days of education and social events take place at the hotel along with our annual Awards Lunch on Friday when both the USTA and USPTA present its highest honors. Also on Friday, you can look forward to an incredible panel discussion of three members of the International Tennis Hall of Fame. With CEO Todd Martin facilitating, It is a presentation certainly not to miss. We look forward to welcoming you to Orlando and the NEXT Generation: A Tennis Innovation Workshop, powered by the USTA and USPTA. TM

wilson ad

From the Board

Term Closure, Reflections and Visions

by Tom McGraw, Immediate Past President

here comes a point in one’s life when you realize just how quickly time goes by. Never have I been more aware of that as I was writing this, my last board message for ADDvantage. I have thoroughly enjoyed the challenges and opportunities of the past six years as I have cycled through as 1st VP, President, and currently as Past President. As I reflect and stroll down memory lane, I’m proud how the USPTA has embraced changed. With a commitment to our strategic plan, huge strides have been taken to shore up our financial stability, increase education, improve the certification process, offer different types of memberships and realign with our allied partners. One of my favorite quotes is from a former Secretary of State John Foster Dulles: “The measure of success is not whether you have a problem to deal with; but whether it is the same problem you had last year.” The USPTA must continue to evolve and change directions to better serve our members and the industry. As usual, there has been resistance to change, but the majority has understood this need if the organization is to keep relevant. The following list represents highlights during my six-year term:

• Membership categories were changed to Elite and Professional to ease the confusion related to our previous ratings. • Certification and testing procedures were updated. • We added membership categories for platform pros and high school coaches. • The first step of pre-certification education was required. • Professional Development was required and we stood our ground. • National bylaws were updated. • Divisional bylaws were updated to

38 —

reflect nationals. • We overhauled and improved the tennis resource center. • ADDvantage magazine was merged into Tennis Industry Magazine. • CEO John Embree and General Council George Parnell were hired. • Improved alignment and cooperation with all allied associations were realized. • We secured Wilson as a racquet and ball endorsee. • Our World Headquarters relocated to Lake Nona (Orlando). • We hired new staff. Unfortunately, many former employees decided to not relocate. This is an incredible list of accomplishments, feats resulting from a true team effort. All of the recent progress and all of the future steps that will guarantee our success will come from the National Board, Executive Committee and the National and Division Staff working together towards the same vision. Okay, that’s enough about the past. As we move forward, here are my hopes for current and future USPTA members:

• First and foremost, I urge everyone to do their part in growing the game. As tennis professionals, we have a responsibility to take the lead. Our game is struggling and it’s going to take an industry wide effort to tackle the issues facing tennis. • Be supportive of industry initiatives such as “Net Generation.” • Continue to raise the standards for tennis professionals with pre-certification as well as

ADDvantageUSPTA.com • August 2017

post-certification education requirements. • Continue to look at the big picture and have a vision of where the association should be five and 10 years down the road. • Support and help our endorsees so it’s a win-win partnership. • Continue to develop and nurture relationships with associations in the industry. Without collaboration you end up working in a vacuum, which isn’t effective. • Be passionate about your opinions but once the majority has decided the direction, be respectful and supportive of the decision. • Be financially responsible and transparent in all areas. • Get involved in your association at the divisional or national level. You don’t understand how rewarding it actually is until you do it. You won’t regret it! It has been an honor and a remarkable experience for me to be on the national board. My leadership style and approach to everything has always been about individuals working together as a team. It was Vince Lombardi that said: “Individual commitment to a group effort – that is what makes a team work, a company work, a society work, and a civilization work.” I have been very fortunate to serve with an incredible group of individuals from the board, executive committee and staff, a group committed about the future of the USPTA and its members. I have tremendous confidence that the next board will have a positive impact on the USPTA and its members. Thanks to everyone for their support and hard work, as well as their friendship along the way! TM

wilson ad/p.39

NIKECOURT FOOTWEAR FOOTWEAR NIKECOURT fromuth full page ad/ p40 Up your game in our latest Up your game in our latest innovations for the court. innovations for the court.

Shop online online at at uspta.fromuthtennis.com uspta.fromuthtennis.com for for all all your your Nike Nike Footwear. Footwear. Shop

The Official Distributor of Nike Footwear & Apparel to the USPTA. The Official Distributor of Nike Footwear & Apparel to the USPTA.

Preferred USPTA MEMBER Pricing online at uspta.fromuthtennis.com. Preferred USPTA MEMBER Pricing online at uspta.fromuthtennis.com.

IRD B Y L EAR ENDS E RAT T. 8 SEP

The Future of Tennis is Here. The USTA’s TDW & USPTA’s World Conference have joined together to bring you a new Fall Workshop focused on innovation.

Event Highlights Thursday, October 12 • On-court sessions at the USTA National Campus and new USPTA Headquarters • Premier Tennis Industry Exhibitor Show Friday, October 13 • Awards Luncheon

nextgeneration17.com

October 11-15, 2017 Orlando, Florida

NEXT Generation 6 Reasons You Must Attend

very year, the USPTA produces the premier event in the tennis industry. No other event brings together tennis-teaching professionals and coaches, manufacturers and industry representatives like this annually. But if you still need convincing, here are six reasons why you should attend the 2017 NEXT Generation: A Tennis Innovation Workshop.

1. #GetYour6

If you haven’t earned your 6 continuing education credits yet, this is the place to do it. For most members, this year is the first year in a three-year period to earn your credits, so why not knock them out in just a few days at THE education event in the tennis industry?

2. Sharpen Your Knowledge

Sometimes the best ideas transpire when people break routine and step into a new creative environment. While mingling with hundreds of industry leaders, be prepared to talk shop and sharpen your skills. It’s here where you’ll learn the latest teaching techniques, discover new drills and programming concepts to take back to your club or facility.

3. Meet the Experts

Where else could you stand shoulder-to-shoulder with some of the most powerful leaders in the tennis industry? The Workshop offers a chance to make a connection with an influencer and even pitch a business concept or partnership. Following a session or the buying show, consider continuing the conversation. Nothing is better than an intimate environment to seal the deal.

4. New Venue

Not only is Orlando the site of the new USPTA World Headquarters, it is also the location of this year’s Workshop. The event is hosted at the Renaissance Orlando at SeaWorld®, a hotel dedicating 165,000 square feet to event space and offers deluxe room accommodations, an on-site waterpark, full-service spa and fitness center, five restaurants, Starbucks and more. Being one of the most visited destinations in the world, O-Town will not disappoint.

5. New Tools and Technology

Mark your calendar for the Buying Show on October 12. This half-day

event is held during the Workshop and is recognized as the largest tennis-only trade show in the country. Exhibitors showcase their new product and services to a crowd of pro shop managers, tennis teaching professionals and sports fans.

6. Have Fun!

If you have been stuck in a rut at work few things will give you a better jolt of inspiration and fresh perspective than attending the Workshop. Look forward to division parties, the poolside reception and various other opportunities that will allow you to meet new friends and reconnect with old ones. If you’re seeking to build meaningful relationships, there’s no replacement for face-to-face interaction. The Workshop provides the ideal scene. TM

Get the Most Out of the Workshop... LOOK BEYOND THE SCHEDULE. There’s more to attending the conference than just sitting in a lecture. Keep your eyes and ears open as you walk from session to session. You might run into an old acquaintance you haven’t seen in years. You might see a pro you’ve always heard about but never met. Take some time to have a cup of coffee with someone new. This is a great opportunity to network. You never know where your next job might come from or where you might find the perfect employee. Schedule a meeting in the app!

DON’T LEAVE EVERYTHING UP TO CHANCE. Where else are you going to go where you will be around hundreds of other people in the tennis industry? Make plans ahead of time to have lunch, dinner or drinks with a group of your peers and chat. Your downtime is a great time for picking up new ideas. Download the app to see who is on the attendee list and send them a message!

42 —

ADDvantageUSPTA.com • August 2017

A Tennis Innovation Workshop

Registration Information

he 2017 NEXT Generation: A Tennis Innovation Workshop is right around the corner. To get the most out of your experience in Orlando, here are some tips and the latest information.

NEXT Generation Tennis Innovation Workshop Registration Rates

(Registration is available now!) • Full Registration $339 by Sept. 8/ $389 after Sept. 8 • Spouse/Guest Registration $200 by Sept. 8/ $250 after Sept. 8 (no continuing education credits)

• Daily Registration

$175/day ($75 last day)

• Specialty Courses $50/course

Hotel Reservations

Need a Car? Save On Rentals

• Renaissance Orlando at SeaWorld® 6677 Sea Harbor Drive Orlando, Florida 32821 • Room Rates $169 per night + taxes & fees • Parking $22/daily rate • Reservations Call 407-351-5555 or register online at bit.ly/18YBkh3 .

SAVE up to 30 percent at participating locations and lower your travel costs for business or pleasure. Go to bit.ly/AvisUSPTA and enter Avis Worldwide Discount (AWD) No. U353920 or call 800-831-8000. SAVE up to 5 percent at participating locations. Go to bit.ly/EnterpriseUSPTA and enter account number XZ06853 and Password USP.

Need a Roommate?

Contact Kelli Ferry (kelli.ferry@uspta. org or 800-877-8248, ext. 100) at the USPTA World Headquarters to be added on a room-share list. Kelli will send regular updates.

SAVE up to 10 percent at participating locations. Visit www.nationalcar.com and enter account number XZ06853 and password USP.

Stay Connected

#NEXTGeneneration17 facebook.com/USPTA.Official

Certification, Upgrading

Need to take the Certification Exam or upgrade your rating? The PTCA I and Certification Exam is offered at the Workshop. Contact the membership department at membership@uspta.org or 800-877-8248 to sign up.

twitter.com/USPTA_Tennis instagram.com/uspta/ youtube.com/user/TheUSPTA

How to Work the Workshop

1 2

Review the agenda and determine which activities, workshops and speakers benefit you most.

Find out who’s going in advance. Sometimes the people who attend sessions are as important as the sessions themselves.

3 4

Pack smart. Bring plenty of business cards and materials for a potential impromptu sales pitch, and don’t forget your laptop and phone charger. If attending with coworkers, divide and conquer so that you’re attending different sessions. Splitting up allows you to gather more information that you can later share.

Stay organized. Keep track of all the people you talk to by taking notes after each conversation, highlighting important points. This will help make your follow-up conversation flow smoothly as if you didn’t miss a beat.

You undoubtedly learned a lot at the conference, so make sure to set aside time to pass on that knowledge to your staff or team.

ADDvantageUSPTA.com August 2017 — 43

NEXT Generation Technology in Orlando:

Modern, Helpful and Fun

t last year’s convention, tennis industry professionals and experts from all over the world were connected through technology. Using technology during the 2017 NEXT Generation: A Tennis Innovation Workshop, powered by USTA and USPTA, will make information even easier to access and communication much quicker than ever. The Workshop is offering CrowdCompass by CVent, self check-in registration, a Quick Response Code, live streaming and several social media channels. All of these platforms are easily accessible from mobile devices and computers.

colleagues or manage new connections with the ability to message other attendees right through the app. Social sharing is even easier. Attendees can also update their social media status and monitor their feeds and the #NEXTGeneration17 hashtag during the Workshop. Download the Crowd Compass App and your conference information will be at your fingertips. The app will be available for iPhone, Android and tablets. Just search “ NEXT Generation: A Tennis Innovation Workshop” in your phone’s app store. Visit uspta.com/conference for details.

CrowdCompass by CVent App

When arriving to the Workshop, you want the ability to check in quickly, receive the necessary information and get on your way. To help faciliate the process, a self check-in option is available where attendees simply approach a tablet station and input information. Moments later, your ID badge can be retrieved from a nearby staff member. How quick and easy is that?

For the third consecutive year, a smartphone app through CrowdCompass will be used exclusively for the NEXT Generation: A Tennis Innovation Workshop, powered by USTA and USPTA. The App gives attendees the ability to create a custom schedule and personalized stream for events and seminars, learn more about speakers and exhibitors, as well as provide instant survey feedback following sessions. In addition, attendees have the option to receive notifications tailored to their experience. Imagine, for instance, receiving announcements that remind you about an upcoming seminar, what time the Buying Show starts, changes to the schedule or hotel room, exclusive offers from sponsors and vendors and much more. Then there’s the interactive maps that make navigating the Workshop easy and intuitive. Learn how to navigate Orlando, the layout of the hotel, or explore the Buying Show floor plan. Click on the map to zoom in and out, tap on pins for exhibitors and session information, as well as click on links to full profiles. The CrowdCompass app makes staying social a cinch. Meet up with old

44 —

Self Check-in

Quick Response (QR) Code

Once you register for the Workshop, you can submit your session education credits automatically by scanning your badge and session QR Codes. In order to scan the codes, follow these steps: • Make sure you have a QR Code scanner app on your phone. • If you don’t, download one before arriving at the Workshop from the Apple App Store or Google Play Store. • Scan a QR Code to make sure the app is working properly. • At the end of the sessions you attend, scan your badge, follow the instructions to open a browser, then scan the session QR Code and follow the instructions to open a browser. • You should receive a green check when the credits are submitted along with a confirmation email.

ADDvantageUSPTA.com August 2017

Live Streaming

Live streaming is a technology used to deliver content, usually audio and video, to computers and mobile devices over the internet. Streaming transmits data as a continuous flow, which allows the recipients to begin to watch or listen almost immediately. One of the most successful aspects of the 2016 event was the ability to live stream four general sessions to professionals and coaches who were not able to attend. Hundreds of members from multiple countries tuned in to the live stream to learn and earn education credits. This years Workshop offers the same technology, allowing members to view sessions and earn education credits remotely. USPTA members have the option to purchase live-streaming of general sessions (excluding seminars or specialty courses) and view through YouTube. Tennis pros are able to hear about the latest happenings in the organization, while earning continuing education credits.

Social Media

Social media is the modern way to connect with other attendees, colleagues, speakers and friends and the NEXT Generation: A Tennis Innovation Workshop is the place to interact. After a great session or meeting, keep in touch through Facebook, Twitter, Instagram and YouTube. Search #NEXTGeneration17 to monitor the conversation or join in and share the experience. TM

GAME, SET,

NEVER MATCHED! LITERALLY EVERYTHING FOR THE LIFE OF YOUR COURTS!

10-S.com â&#x20AC;¢ 800-247-3907 Text to Chat 954-800-6790

Official Court Equipment Supplier of the

Breakfast at Hotel

8:30 – 12:30 p.m Specialty Course: Bill Riddle

8:30 – 9:30 a.m. 8:15 – 9:15 a.m. TBD 8:15 – 8:30 a.m. (Ct.) USTA Adult (Cr) General Session General Session Closing Session Tennis Craig Morris (Ct) Tracy Davies (Ct) Dave Miley 9:45 – 10:45 a.m. 9:30 – 10:30 a.m. 10 – 11 a.m. 10 – 11 a.m. (Ct) Ann Wunderlich, (Cr) Tracy Almeda(Cr) Page Love (Cr) Mike Barrell, Sarah Stone Singian (Cr) Len Simard (Cr) Matt Grayson (Ct) Bo Gard (Cr) Luis Mediero (Cr) Scott Schultz (Cr) Paula Scheb, (Ct) USTA Player (Cr) Elliott Pettit (Cr) Greg Frias’ Team (Cr) Bill Leong Development (Cr) Matt Barnhart (Cr) Jeff Waters’ (Cr) Todd Carlson Coaches and Training (Cr) Craig Jones Team (Cr) Trina Singian *Schedule is tentative and subject to change Staff (Cr) USTA Marketing (Cr) Newlyn Wing 11 – 12:30 p.m. 10 :45 – 11 :45 a.m. 11:15 – 12:15 p.m. 11:15 – 12:15 a.m. (Ct) Craig Jones HOF Panel (Cr) Gen. Dunwoody (Cr) Ajay Pant (Ct)THURSDAY Elliott Pettit (Cr) FRIDAY Jim Courier (Cr) Team USA (Cr) Peggy Sealfon WEDNESDAY SATURDAY SUNDAY (Ct)10/12/2017 Emilio Sanchez (Cr) Anne Davis Collegiate (Cr)10/15/2017 Stephen Esser 10/11/2017 10/13/2017 10/14/2017 (Cr)7USTA Junior (Cr)7Jeff (Cr) 7 – 8 a.m. – 8 a.m. – 8 Waters’ a.m. 7 – Robert 8 a.m. WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY Competition Staff Team Howland’s Breakfast at Hotel Breakfast at Hotel Breakfast at Hotel Breakfast Hotel 10/11/2017 10/12/2017 10/13/2017 10/14/2017 10/15/2017 atTeam (Cr) High School (Cr) CTA Team (Cr) Rafael Rivera 7 – 8 a.m. 7 – 8 a.m. 7 – 8 a.m. 7 – 8 a.m. 8:30 – 12:30 p.m Breakfast 8:30 9:30 a.m. Breakfast 8:15 –Hotel 9:15 a.m. Breakfast at Hotel TBD 8:15 –Hotel 8:30 a.m. (Cr) Ginny Levine’s at –Hotel atTennis Breakfast at Specialty Course: (Ct.) USTA Adult (Cr) General Session General Session Closing Session Team Bill p.m Riddle Craig 8:30 – 12:30 8:30 –12:30 9:30Tennis a.m. TBD – 1:30 p.m. 8:15 –12:30 8:30 –a.m. –a.m. 1 :30 p.m. 8:15 – 9:15 Noon –Morris 2 p.m. 12:15 4:30 p.m. (Ct) Tracy Specialty Course: (Ct.) USTA Adult Session Closing(Cr) Session LunchDavies (Cr) General Awards Luncheon General Session Lunch Greg Rose (Ct) Miley Bill Riddle Tennis Craig Morris (On Dave Your Own) (On Your Own) 9:45Davies – 10:45 a.m. 9:30 – 10:30 a.m. 10 – 11 a.m. 10 – 11 a.m. (Ct) Tracy Ann Wunderlich, (Cr) Tracy Almeda(Cr) Page Love (Cr) Mike Barrell, (Ct)(Ct) Dave Miley 1-5 p.m. – a.m. 2:30 p.m. 9:30 – 2:15 – a.m. 3:15 p.m. – 2:45 p.m. Sarah Stone (Cr) Len Simard 9:45 – 1:30 10:45 10:30Singian 10 –1:45 11 a.m. 10 –(Cr) 11 Matt a.m. Grayson (Cr) Craig Jones,(Ct) Ann Wunderlich, (Ct) (Cr)AlmedaJoel Mediero Drucker (Cr) Page (Cr) (Ct)Joy Bo Macci Gard (Cr) Tracy (Cr) Luis (Cr) Dave Scott Schultz (Cr) Mike (Cr)Barrell, Paula Scheb, LoveHerman Specialty Course (Ct) Nick Saviano (Cr) Allstair McCaw (Cr) Women’s Panel (Ct) USTA Player (Cr) Elliott Pettit (Cr) Greg Frias’ Team (Cr) Bill Leong Sarah Stone Singian (Cr) Len Simard (Cr) Matt Grayson (Cr) Greg Lappin (Ct) USTA Player (Cr) Elliott Pettit (Cr) Jeff Salzenstein Development (Cr) Matt Barnhart (Cr) Jeff Waters’ (Cr) Todd (Ct) Bo Gard (Cr) Luis Mediero (Cr) Scott Schultz (Cr) Paula Scheb,Carlson Development (Cr) Net Generation (Cr) Scott Schultz Coaches and Training (Cr) Craig Jones Team (Cr)Leong Trina Singian (Ct) USTA Player (Cr) Elliott Pettit (Cr) Greg Frias’ Team (Cr) Bill Coaches and Training (Cr) Junior Team (Cr) Greg Frias’ Team Staff (Cr) USTA Marketing (Cr) Newlyn Wing Development (Cr) Matt Barnhart (Cr) Jeff Waters’ (Cr) Todd Carlson Staff p.m. (Cr) 10 Tennis (Cr) Jeff Waters’ 11 –Training 12:30 :45Jones – 11 :45 a.m. 11:15 – 12:15 p.m. (Cr) Trina 11:15Singian – 12:15 a.m. Coaches and Craig Team (Cr) Craig Jones Team (Ct) Craig Jones HOF Panel (Cr) Gen. Dunwoody (Cr) Ajay Pant Staff (Cr) USTA Marketing (Cr) Newlyn Wing (Cr) Ginny Levine’s (Cr) Newlyn Wing (Ct) Elliott Pettit (Cr) Jim Courier (Cr) Team USA (Cr) Peggy Sealfon 11 – 12:30 p.m. 10 :45 – 11 :45 a.m. 11:15 – 12:15 p.m. 11:15 – 12:15 a.m. Team (Ct) Emilio Anne Davis (Cr) Gen. Dunwoody Collegiate (Ct) Craig JonesSanchez HOF(Cr) Panel (Cr) (Cr) AjayStephen Pant Esser (Cr) USTA Junior (Cr) Team (Cr) Jeff Robert (Ct) Elliott Pettit (Cr) Jim Courier USAWaters’ (Cr) Peggy(Cr) Sealfon Competition Team Howland’s (Ct) Emilio Sanchez (Cr) Anne Davis Staff Collegiate (Cr) Stephen EsserTeam (Cr) Junior High School (Cr) Jeff(Cr) CTA Team Rafael Rivera (Cr) USTA Waters’ (Cr)(Cr) Robert (Cr) Ginny CompetitionTennis Staff Team Howland’s TeamLevine’s Team (Cr) High School (Cr) CTA Team (Cr) Rafael Rivera 12:30 – 1 :30 p.m. Noon – 2 p.m. 12:15 – 1:30 p.m. (Cr) Ginny 12:30 – 4:30 p.m. Tennis Levine’s Lunch Awards Luncheon Lunch (Cr) Greg Rose Team 12:30 – (On 1 :30Your p.m.Own) Noon – 2 p.m. 12:15 –(On 1:30Your p.m.Own) 12:30 – 4:30 p.m. Lunch Awards Luncheon Lunch (Cr) Greg Rose (On Your Own) (On Your Own) 1-5 p.m. 1:30 – 2:30 p.m. 2:15 – 3:15 p.m. 1:45 – 2:45 p.m. (Cr) Craig Jones, (Ct) Joy Macci (Cr) Joel Drucker (Cr) Dave Herman Saviano 2:15 (Cr) Allstair Women’s 1-5Specialty p.m. Course 1:30 –(Ct) 2:30Nick p.m. – 3:15 p.m. McCaw 1:45(Cr) – 2:45 p.m. Panel (Cr) Greg Lappin (Ct) USTA Player (Cr) Elliott Pettit (Cr) Jeff Salzenstein (Cr) Craig Jones, (Ct) Joy Macci (Cr) Joel Drucker (Cr) Dave Herman (Cr) Net Generation (Cr) Scott Schultz Specialty Course (Ct) NickDevelopment Saviano (Cr) Allstair McCaw (Cr) Women’s Panel and Training(Cr) Elliott (Cr) Junior (Cr)Salzenstein Greg Frias’ Team (Cr) Greg Lappin (Ct)Coaches USTA Player Pettit Team (Cr) Jeff Staff Tennis (Cr)Schultz Jeff Waters’ Development (Cr) Net Generation (Cr) Scott (Cr) Team Craig Jones (Cr) Greg Frias’Team Coaches and Training (Cr) Junior Team (Cr) Ginny Levine’s (Cr) Jeff (Cr)Waters’ Newlyn Wing Staff Tennis Team (Cr) Craig Jones Team (Cr) Ginny Levine’s (Cr) Newlyn Wing Team

NEXT Generation

Schedule: Speakers, Seminars, Buying Show, Dining, etc.

46 —

ADDvantageUSPTA.com August 2017

Tennis Innovation Workshop *Schedule is tentative and subject to change WEDNESDAY 10/11/2017

THURSDAY 10/12/2017 2:45 – 3:45 p.m. (Ct) Anne Davis (Ct) USTA Adult Tennis (Ct) Hank Pfister

FRIDAY 10/13/2017 3:30 – 4:30 p.m. (Cr) Rick Macci (Cr) Craig O’Shannessy (Cr) Anne Davis’ Team (Cr) Bill Mountford (Cr) Elliott Pettit

4 - 7:30 p.m. Welcome Reception: Collegiate Tailgate Theme

3:45 – 4:45 p.m. Shuttle Return to Hotel

4:45 – 6 p.m. (Cr) Panel Discussion Kurt Kamperman John Embree

SATURDAY 10/14/2017 3 – 4 p.m. (Cr) Feisal Hassan (Cr) Carrie Zarraonandia (Cr) James Schor (Cr) Iztok Bombac (Cr) Team USA Collegiate (Cr) Jeff Waters’ Team (Cr) CTA Team 4:15 – 6 p.m. (Cr) USPTA Membership Meeting: Update & Awards, (Cr) Section Power Sessions

SUNDAY 10/15/2017

5 – 9 p.m. USPTA Buying Show & Reception

5:30 – 7 p.m. Dinner Reception

6 – 8 p.m. Dinner (Own Your Own)

The USPTA Buying Show WILSON: As the official hard goods provider of the USPTA, Wilson will display the popular Blade, Burn and Ultra Rackets at the Buying Show. These rackets feature the unique Countervail Technology that maximizes energy, reduces fatigue and increases shot control while directing the ball’s energy within the frame instead of the body. Visit our booth to check them out! NETKNACKS: We will display all of the latest and greatest tennis awards, players gifts, apparel, etc. Swing by and see what “mind-blowning” giveaway we have.

6:30 – 8:30 p.m. District, Section, & Division Dinners

Here’s what to expect from some of the exhibitors at the nation’s largest tennis-only trade show.

SPORTMASTER: We will have product samples, brochures, and catalogs with our product offerings. There will also be some give-aways at the booth, and representatives will be there to promote and answer questions about the new SportMaster Fix-A-Court programs in children’s lives. TGA PREMIER SPORTS: We are showcasing three innovative franchise opportunities. TGA franchises empower entrepreneurial-minded sports enthusiast to start a turnkey business that utilizes several different sports, including tennis, as a vehicle for making a positive impact.

HAR-TRU: As a new USPTA endorsee, we will feature products such as teaching carts, ball baskets and ball mowers, plus a new LED light called VUE TENNIS and Top Score, a new, 100 percent electronic scorecard. We will almost certainly have a show special running on these products, making it a good time for USPTA professionals to place orders for 2018. FROMUTH TENNIS: We are excited to present the latest in Nike footwear and apparel, as well as the NEW embellished USPTA merchandise. We’re looking forward to seeing old friends and meeting new ones! TM

ADDvantageUSPTA.com August 2017 — 47

NEXT Generation

Exploring Orlando’s Wonderland C entral Florida offers everything from shopping to museums to theme parks. When joining us for the NEXT Generation: A Tennis Innovation Workshop, don’t

return home without first checking out some of the activities that make Orlando extraordinary. Here’s a list of ideas to get you on your way.

Kennedy Space Center

The Center brings to life the epic story of the U.S. space program, including the new $100 million home for Space Shuttle Atlantis. The historic complex is about an hour’s drive east of Orlando and accessible via Toll Road 528.

Waterparks

Families looking to cool off will be happy to know Orlando is home to the world’s top water parks including Aquatica at SeaWorld®, Disney’s Typhoon Lagoon and the newest addition Volcano Bay at Universal Orlando Resort.

Beaches

About an hour drive from Orlando are Cocoa Beach (via Toll Road 528), Canaveral National Seashore (SR 50 east to US 1) and Daytona Beach (via Interstate 4) East. If your schedule allows for a two-hour drive, visit Florida’s tranquil west coast to enjoy St. Pete Beach and Clearwater Beach.

Theme Parks

Orlando is famous for its major theme parks and a thrill to tourists of all ages. Visitors will find Walt Disney World Resort in Lake Buena Vista, while Universal Orlando Resort and SeaWorld Orlando are about ten miles southwest of downtown. USPTA members receive a discount to Universal and Disney World (purchase Disney World tickets at mydisneygroup.com/uspta2017).

Live Entertainment

While exploring O-Town kick back and take in the many different sounds of live music. With several options, you won’t go wrong with the House of Blues Orlando at Downtown Disney, Hard Rock Live Orlando at Universal Orlando Resort or big-name acts at the Amway Center.

For more ideas of things to do and places to go, visit www.visitOrlando.com

48 —

ADDvantageUSPTA.com • August 2017

Teach, Train, and Play with the Best USPTA members: Get a 3% discount on all HOAG ball products when you order online. Enter USPTA when completing your order to get your discount.

hartru.com Har-Tru is the official provider of Teaching Carts, Ball Mowers, and Ball Baskets for the USPTA

877-4-HAR-TRU (877-442-7878) hartru@hartru.com

Master Pro

Strokes Are Not Created Equal So Practice the Shots Used Most By Joe Dinoffer, USPTA Master Pro

return (you can rotate back and forth), it is well worth the effort. A few things to consider if you What to do With This want to benefit Information from practicing The Serve. Practicing your serve service returns: may seem relatively easy. Just take a Do NOT play bucket of balls and off you go, right? out points. Remember the value of Not quite. Just think about first serve service return practice opportunities percentages. With a little arithmetic and resist the temptation to play out the points. It is much Sample “Swings at the Ball” Chart easier to find partners Game Game Game Game Game Game Game Game Game TOTALS to play practice sets. 2 3 4 5 6 7 8 9 10 Seldom will you get a practice partner to drill 1111 11 just serves and returns, 1111 so utilize it well. Set up target areas. 1 Use ropes and towels, Overhead 11 for instance, to lay Lob 1 Dropshot Perform This down target areas large TOTALS 23 13 Exercise enough so you can *NOTES: Abbreviate as needed when you create your own chart, and expand as desired to chart The good thing about succeed more than 50 more games and more specific shots. this chart is that a player percent of the time. Do only needs it done once. NOT make the mistake Add the totals from each game to get your “priorities” chart provides a first of setting up a single cone or can of the total number of swings at the ball serve percentage. In the first game of balls that you may not hit more than for the entire set. Just remember that the sample chart in this article, the once every five years. And most of you are charting swings at the ball player only served 20 percent of first the time, also have the server aim for and not shots in the court. Example: A serves in the box. Of course, it takes a specific target, which will increase missed first serve counts as one first many more games to get a statistically the quality of the practice for both serve swing. (Here’s the guideline: accurate first serve percentage, players. Count service returns or any other but the idea is to practice the most Learn from the pros. Be consistent shots if the player contacts the ball. If frequently hit shots most. in your approach to returning serve, the player cannot contact the ball, the Return of Serve. Returning serve is remembering that success in tennis is assumption is that the opponent hit a altogether different from the serve. intrinsically connected to clean winner.) It is accepted as the least practiced consistency. Stance, waiting grip, important shot in tennis for two movement and targets should be What To Expect reasons. First, few facilities have controlled and consistent if you want Players are always surprised what a serving machines available; Second, to reach your potential. large percentage of their swings at since few people want to practice the ball are the serve and return of their serves, finding players to serve. Slight variations will occur practice your service returns can be a USPTA Master Professional Joe Dinoffer based on playing style and surface scheduling nightmare. But, however received the 2006 USPTA Tennis Industry (slower surfaces = longer points), for difficult it may be to find partners Excellence Award. In 2012 he was named instance, whether they are playing who want to practice their serve and USPTA Texas Division Pro of the Year. hat are the basic shots in tennis? Serve, return of serve, forehand groundstroke, backhand groundstroke, forehand volley, backhand volley, overhead, lob, and dropshot. Of course, there are more shot options that clarify spin, placement, balance, etc. But to keep this exercise as simple as possible, let’s stick with the basics. The big question that begs to be asked: “Which shots do you hit most frequently in a match?” Since players have limited time to SHOT Game practice and improve, it 1 1st Serve 1111 only makes sense that 2nd Serve 1111 prioritizing the shots to Serve Return practice (based on what FH 1111 1 Groundie shots are hit most often) BH 1111 will help players improve Groundie FH Volley 11 BH Volley most quickly.

singles or doubles. Consistently, the serve and service return remains the most frequently hit shots, yet, ironically, these are also the shots people practice least.

50 —

ADDvantageUSPTA.com • August 2017

LET’S SHAPE THE FUTURE OF TENNIS

full page usta ... ad tk / p51

Net Generation, powered by the USTA, makes it easier and more fun to get kids and teens into tennis. We provide the tools, world-class curricula, marketing materials and training to empower coaches, teachers, parents, volunteers, NJTL networks and community organizations to grow the game.

The next generation of tennis starts now! Here’s what we’re serving up: • Free Listing in Net Generation’s searchable directory of local providers • Comprehensive print and digital curricula • Equipment starter kits and/or welcome packs (depending on provider) • Free online and in-person training • Marketing campaigns promoting your program • Free registration with helpful digital tools including a Program Management Center, educational support, and the Net Generation Coaching App

Join The Net Generation today:

NETGENERATION.COM

Master Pro 20 Ideas for Building a Successful Revenue Stream By Ken DeHart USPTA Master Pro

evenue streams are only limited by one’s imagination. Take one or more of the following ideas and adapt it to what fits the needs of your club, then watch new revenue streams grow in no time.

Use the USTA and TIA promotions to access people outside your regular club members, such as the Special Olympics, Play Tennis and more.

2. Ask USPTA pros to host events at your club and invite both members and non-members to attend. 3.

Work with area schools to set up a physical education tennis program that runs during or after school and encourage nearby schools to visit your club.

4. Organize home-school tennis programs where students receive credit. This fills your mid-day slots that would otherwise go unused. 5.

Offer a Bring-a-Friend Day for special events and everyday activities, where the activities are free. The focus is on increasing people to your club and programs that will lead to increased memberships.

6. Work with businesses to offer tennis events to employees or offer a company price for using the club.

10. Work with other departments in your club (swimming, fitness, golf, etc.) to cross promote your programs. 11. Post company brochures and fliers on the bulletin boards of area business. 12. Create a website about your club and tennis programs. 13. Create a Facebook page and regularly post your activities and promotions. 14. Offer to coach a local high school or college team and give students a special price to participate in programs or to join the club. 15. Speak at local service organizations, such as the Rotary, Lions or Veterans, and explain how the sport relates to business and health. Offer a special deal for group lessons.

Host a community day where everyone is invited to experience your club and take advantage of discounted rates on memberships, tennis programs and lessons.

16. Be equipped with business cards wherever you go because potential customers are everywhere: the dog park, grocery store, hair salon, car wash or gas station.

Attend community events, such as races, wine tastings and health fairs where you would extend special rates for programs and lessons.

17. Invite the community to attend programs at your club that cater to a niche group, such as new mothers or wheelchair players.

9. Work with area hospitals and doctors to develop and promote

52 —

tennis as a wellness program. Network with specialists, such as chiropractors, eye doctors and realtors where they distribute your business card to their clientele who express interest in playing tennis.

18. Offer incentives that reward players who spend a set amount of money.

ADDvantageUSPTA.com • August 2017

For instance, after spending $250 in lessons, receive one free racquet stringing. 19. Allow local tennis reps to organize a day where they sell their demo clothing and equipment at your club and you receive a percentage. This attracts new people into your club, plus it allows you to promote your shop or programs at the same time. 20. Use media to promote your club successes, programs, staff or special events. Keep your name in the public’s eye. Don’t ever assume the community knows you exist or what you offer. Tell them over and over. TM

Ken DeHart – USPTA Master Pro, AVAC Director of Tennis in San Jose, CA, Wilson Premier Advisory Staff

SHOP RAFAâ&#x20AC;&#x2122;S COLLECTION.

The Official Distributor of Nike Footwear & Apparel to the USPTA.

Preferred USPTA MEMBER Pricing online at uspta.fromuthtennis.com.

USPTA News

US Open Series Invites USPTA Professionals Back

ummer is back and so is the 14th season of the Emirates Airline US Open Series! The five-week summer tennis season links seven North American hard-court tournaments to the final Grand Slam of the year, the US Open. For the fourth consecutive year, USPTA will partner with the USTA to make the 2017 US Open Series available to the USPTA and its certified members. The partnership began in 2013 to provide USPTA Professionals access to the U.S.-based tournaments in the Series and was modeled after other successful agreements already in place in Stanford, Calif., New Haven, Conn., and Cincinnati. Once again, the tournaments will offer an additional benefit to USPTA division leaders. Each division’s president and Professional of the Year award winner will both receive two box seats to an available session at the tournament in their area. Both the division president and the Pro of the Year will be recognized during the tournament. ESPN2 and ESPN3 will again feature weeklong coverage from the BB&T Atlanta Open, Bank of the West Classic, Winston-Salem Open and Connecticut Open presented by United Technologies. Tennis Channel

54 —

and ESPN2/WatchESPN will provide weeklong coverage from the Rogers Cup presented by National Bank and Western & Southern Open. In total, nearly 70 hours of live national coverage is scheduled to air on ESPN2 / WatchESPN, 140 hours on ESPN3 and more than 85 hours on Tennis Channel. “As part of the overall tennis community at large, USPTA professionals have an obligation to ensure that professional tennis tournaments are successful locally,” USPTA CEO John Embree said. “We should play an important role in promoting these events by encouraging attendance by our customer base.” USPTA Professional-level members must present their current membership card in order to receive access to the available sessions at each tournament. Tickets or grounds passes are subject to availability and determined at the discretion of the tournament. For updated ticket availability, visit uspta.com/benefits > Additional Benefits > US Open Series. For more information on the US Open Series please visit www. emiratesusopenseries.com. The newly designed site features responsive design for streamlined viewing across all devices making it user-friendly with an enhanced look and feel.

ADDvantageUSPTA.com August 2017

2017 US Open Series

Schedule

Availability to USPTA Professionals are in italics and subject to availability in the U.S. only (Canada excluded).

Bank of the West Classic July 31 - Aug. 6 | Stanford, Calif. Attend any session on Monday or Tuesday.

BB&T Atlanta Open July 22 – 30 | Atlanta Receive one (1) free ticket good for Session 1 – 5 at the box office.

Western & Southern Open Aug. 12 – 20 | Cincinnati One free session ticket or grounds pass for each session. Pick up at Will Call at North entrance .

Connecticut Open at Yale Aug. 18 – 26 | New Haven, Conn. TBD

Winston-Salem Open Aug. 20 – 27 | Winston-Salem, N.C. Free admittance Aug. 19-24 sessions 1-11 (not 3) Pick up at ticket office.

USPTA News Har-Tru and USPTA Agree to Multi-year Agreement HAR-TRU® is now USPTA’S official

provider of teaching carts, ball mowers and baskets. The United States Professional Tennis Association announced today it will enter into a three-year agreement with Har-Tru, the leader in clay tennis courts, court equipment and accessories. Under the terms of agreement, Har-Tru will become the official provider of teaching carts, ball mowers and ball baskets of the association. As an official endorsee of the USPTA, Har-Tru will offer special rates for USPTA members when shopping on for Har-Tru’s website for qualified products. In addition, members who are enrolled in the Retirement Gold+ program can earn contributions to their retirement accounts with a qualified Har-Tru purchase. “I am extremely excited to get our

“These are hard-working, passionate individuals who are dedicated to the sport of tennis and to helping others learn and enjoy it. I am confident that our products can help them in that endeavor and I know in turn USPTA Professionals will help us grow our business and improve our product offering.” Founded in 1931, Har-Tru has grown into the world’s premier manufacturer of tennis court surfaces, equipment, accessories and supplies. “Pat Hanssen has personally been a big supporter of the USPTA for many years. Now, to have the Har-Tru brand as an endorsee just extends his commitment to our membership on a grander scale,” said John Embree, USPTA CEO. “Har-Tru joins a growing list of category leaders in the marketplace who have become affiliated with our association.”

innovative and durable line of teaching carts, ball mowers and baskets in the hands of USPTA Professionals,” said Pat Hanssen, President of Har-Tru.

2018-2019 National Board Prop sed Slate The National Nominating Committee has completed its task and proudly submits the following slate for the 2018-2019 USPTA national Board of Directors. Additional nominations may be made by the general membership in accordance with the USPTA Bylaws, Article VII, Section 3. Should anyone who participated in the nominating process wish to run for a board position, procedures and information may be obtained from the national office.

Proposed Slate • President: Gary Trost • First Vice President: Feisal Hassan • Vice Presidents: Cari Buck, Alan Cutler, Mark Faber, Bill Mountford, Rich Silvocka • Immediate Past President: Chuck Gill

ADDvantageUSPTA.com August 2017 — 55

Growing Your Business

Is Entrepreneurialism and Tennis a Successful Recipe? After discovering TGA, one USPTA Pro says yes!

or 30 years, USPTA professional Mike Owens was directly involved in the club and tennis business, growing the sport at all levels through a successful operation, teaching and coaching career. Recently, he discovered TGA (Teach, Grow, Achieve), the fastgrowing innovative tennis model where entrepreneurialism is challenging the conventional wisdom that community tennis programs should be run and conducted by volunteers. It is creating a new career opportunity for him and other USPTA professionals. “The TGA model of growing grassroots tennis by first bringing it to the schools is not unique as the USTA (and others) have done it in various ways for years,” Owens said. “What is unique is that TGA has unlocked the secret to bringing the sport into schools through consistent programs with quality control measures in place through incentivized owners of their own businesses.” TGA Premier Tennis core programs are after-school enrichment for children ages 5-13 in kindergarten through eighth grade. These programs, run in conjunction with local school districts, private schools and community centers, are developed through a youth sports franchise model, the only one of its kind in the industry. Entrepreneur Magazine recognized TGA as a “Top 10 Franchise Value” with its affordable startup costs and fees based on ROI. To date, TGA is in 41 markets across the nation accounting for one in every four school programs without any financial support from the USTA. It allows prospective business owners who have a passion for tennis and other youth sports to take an equity position in a business whose success is tied to growing sports at the grassroots level.

“I’m very excited because this feels like a natural progression in my tennis career,” said Owens, who had worked with a mortgage firm in recent years. “With TGA, I’m getting back into tennis through coaching and helping others make a difference through tennis students and families lives. I can’t wait to work with schools to show them we’ve got a cost effective program that impacts their students and families in so many ways.” TGA has become the leading introductory and recreational programs model in the tennis industry after already activating over 70,000 new tennis players while creating business ownership opportunities for USPTA professionals.

sports. Second, TGA creates a pathway for students and families from the school programs to recreational programs at tennis facilities that include camps and Play Days, as well as USTA Junior Team Tennis and Junior Tournaments. TGA provides all of the equipment for kids at no cost in the program, including its own line of custom tennis equipment to provide all players an affordable option to get into the sport. Families and schools have embraced the model and its programs because it creates a healthier and safer environment for students at schools and community centers. The school-based curriculum includes tennis skill progression, education subjects and STEAM (Science Technology Engineering Art Mathematics) Labs, in addition to physical fitness and health components. “As the kids advance and find a passion for tennis, they become a potential student of a teaching pro, program, or club and that’s what the industry needs right now,” Owens said. With TGA, a USPTA member can garner this competitive advantage in a market by providing after-school tennis programs at schools and community centers. As those youngsters age and become vested in the sport along with their parents, a future pipeline of business is created and overall tennis participation is increased to foster a successful future for the sport and for the USPTA professional in that community. “By having your own business and managing people, it is not about the grind of being on court and banging balls as the years go by. You get to work with other coaches you hire to deliver a valuable message and product to students and families in your community." Visit Play.TGA.com for more information.

“By offering tennis to the schools where the kids are already at the school, it makes the decision process (logistics and price) much easier.

56 —

“Most USPTA professionals work for someone else and spend a lot of time on the court teaching group and private lessons,” explained Owens, who just launched his new TGA franchise in Tucson, Arizona. “By offering tennis to the schools where the kids are already at the school, it makes the decision process (logistics and price) much easier. The parents are more apt to have their child give it a try and stay with it if its super convenient and affordable. This business has a large upside opportunity in every community.” TGA’s impact is evident on several levels. First, by bringing introductory tennis programs directly into schools and community centers through enrichment programs, it is putting tennis on a level playing field with other mainstream

ADDvantageUSPTA.com August 2017

usta ad/ p. 57

Career Development Exams, Upgrades & PTCA I

Coach Youth Tennis Workshop

(4 credits for PTCA I segment)

(2 credits)

Aug. 3-4

Port Washington, N.Y.

Aug. 5-6

Tallahassee, Fla.

Aug. 5-6

Granbury, Texas

Aug. 5-6

Huntington Beach, Calif.

Aug. 6

Hilton Head, S.C.

Aug. 7-8

San Francisco, Calif.

Aug. 12-13

Atlanta

Aug. 12-13

Wilmington, N.C.

Aug. 18

Latham, N.Y.

Aug. 18

Cincinnati, Ohio

Aug. 25-26

Aug. 18

(Division Conferences – 6 credits; Tennis Innovation Workshop – 10 credits)

Oct. 11

Laie, Hawaii

Aug. 26

Midwest Div. Summer Sympos. Mason, Ohio NEXT Gen. Tennis Inn. Workshop Orlando, Fla.

Eau Claire, Wis.

Aug. 26-27

Seattle

Aug. 26-27

Boca Raton, Fla.

Aug. 6

Cardio Tennis Training Course Level 1 + Level 2 USTA Billie Jean King National Tennis Center, New York

Aug. 7

Cardio Tennis Training Course Level 2 USTA Billie Jean King National Tennis Center, New York

Aug. 20

Cardio Tennis Training Course Windyke Country Club, Memphis

Sept. 25

Cardio Tennis Training Course Level 2 Windy Hill Athletic Club, Atlanta

Dec. 10

Cardio Tennis Training Course Level 2 Midtown Athletic Club, Chicago

Cincinnati

Conferences/ Activities Aug. 18

Cardio Tennis

* This course is held at the USPTA World Headquarters in Lake Nona, Florida. Exam reservations must be made at least 21 days prior to the dates listed. Each date includes an exam, upgrade and PTCA I unless noted. Exam cancellations must be received no later than 14 days before the exam, or a cancellation fee will be charged accordingly. Applicant: late cancellation fee – $95; failure to cancel – application fee is forfeited. Certified members: late cancellation fee – $25; failure to cancel – $25 plus the upgrade fee is forfeited. Registration for another exam will not be accepted until cancellation fees are paid.

Webinars (.5 credits) Watch all recorded webinars at tennisresources.com More info: visit uspta.com/Education Please visit www.cardiotennistraining.com to register.

Accredited

Professional Coach Register your Accredited Professional Coach (APC) and specialty course credits earned with the USPTA SmartCode Education System. This uses your smartphone to instantly register your attendance to all seminars and specialty courses earning APC. To use the system at a seminar, general session or specialty course, you must scan two QR codes. One QR code is on your conference badge. The second QR code will be in your conference notebook and cannot be scanned until the end of the session or the beginning of the next session. If you do not have a smartphone, you may use someone else’s. Forms are available upon request.

Education requirements All USPTA-certified Professionals must earn 6 education credits in a three-year period to remain current. Go to USPTA.com/Education for a partial list of eligible activities. Please send verification (email, letter, certificate, receipt, etc.) that shows you attended the event/activity and submit it along with the date and agenda to education@uspta.org to receive your credit. (International members, Recreational Coaches and those over the age of 65 are exempt.) Questions? Write to education@uspta.org or call 800-877-8248, ext. 147. TM

58 —

ADDvantageUSPTA.com August 2017

We Shop, You Save,

Heâ&#x20AC;&#x2122;s Protected. SelectQuote makes finding the life insurance you need easy. Weâ&#x20AC;&#x2122;ll give you quotes from many insurance companies at once so you can find the best policy at the best price.

Call 1-866-459-0482

Member News Midwest Inducts Hall of Fame Class

Midwest Division Award Winners

ongratulations to recipients of the prestigious USPTA Midwest Hall of Fame: Mark Bey of Glenview, Ill., Chuck Kuhle of Decatur, Ill., Bud Schroeder of Tipp City, Ohio and Carol Anderson (honorary membership) of Tigard, Ore. The Inductees have contributed to the sport in many areas, including coaching, volunteerism and involvement in the USTA. “The awards ceremony is a special event where inductees gather on court before an evening match. There’s a lot of fanfare and excitement with not only the inductees but tennis spectators too,” said Anderson, an inductee and the Executive Director of the Midwest Division. She added, “We’ve all dedicated a large part of our lives to the sport and being inducted into the Hall of Fame is an amazing honor.” The celebration induction, which also includes the Midwest Division awards presentation, takes place at the Western & Southern Open in Mason, Ohio, Aug. 17.

Molly Card Beckmann, Indianapolis, Ind. – Midwest Professional of the Year

Bey

Anderson

Jon Betts, McHenry, Ill. – High School Coach of the Year Brian Schubert, Cincinnati, Ohio – Individual Junior Coach

Schroder

Kuhle

rofessional tennis coach, Brian Elliot, has published a new play book, Tennis Sequences. Elliott says his unique teaching style has helped countless students. “Tennis Sequences is about learning and understanding shot selections in tennis. I discuss several topics, including the art of balance, rhythm and power in tennis, as well as the simplicity of singles and doubles sequences.” Tennis Sequences is sold and shipped through Amazon.com ($9.95 digital/$11.95 paperback), ISBN-13: 9781521090107; ISBN-10: 1521090106.

Ianni and Zlochova take titles at the 2017 USPTA National Clay Court Championships

Eric Toth, University of Cincinnati – College Coach of the Year Anya Baronayte, Solon, Ohio – Under 30 Professional

Hot Off the Press

he 2017 USPTA National Clay Court Championships took place May 18-21 at the Academia Sanchez-Casal in Naples, Fla. with a total of 75 professionals participating in 13 divisions in the field. The total prize money for the tournament was $7,000, a four-day tournament open to all USPTA-certified professionals. Result Highlights Include: Stefano Ianni (Miami, Fla) defeated Wyatt McCoy (Minneapolis, Minn.) to win the Men’s Open Singles 6-0, 3-0 retired. On the Women’s side, Zuzana Zlochova (Lake Worth, Fla.) defeated Anastasia Zviahintseva

Western Reserve Racquet & Fitness Club, Streetsboro, Ohio – Lesson for Life Event of the Year

(Naples, Fla.) to win the Women’s Open Singles 6-0, 4-1 retired. Other results include Men’s Open Doubles: Franco Mata (Naples, Fla.) and Jicham Zaatini (Naples, Fla.) def. Alex Millet (Naples, Fla.) and Jose Pasterello (Naples, Fla.) 6-4, 2-6, 10-7; and Mixed Open Doubles: Courtney Vernon (Naples, Fla.) /F. Mata (Naples, Fla.) def. Zorana George (Cordova, Tenn)/Dalibor Mihajlovic (Aurora, Ill) 6-4, 6-1. For more information on the USPTA Surface Championships, visit uspta.com/ tournaments.

Scott Mitchell, Midland, Mich. – Tennis Center Facility Manager of the Year Nick Laskaris, Bloomington, Ind. – Indiana Professional of the Year Brad Seymour, Mason, Ohio – Ohio Professional of the Year Luka Bagos, River Grove, Ill. – Illinois Professional of the Year Paul Lauterbach, Walworth, Wis. – Wisconsin Professional of the Year NATIONAL BOARD OF DIRECTORS President First Vice President

Chuck Gill Gary Trost

Vice Presidents Past President CEO Legal Counsel

Alan Cutler Feisal Hassan Ken McAllister Jack Michalko Diane Selke

Tom McGraw John Embree George Parnell

ADDvantage magazine editorial offices USPTA World Headquarters 11961 Performance Drive Orlando, Fla.

Magazine Coordinator..................... Teresa Thompson Public Relations Coordinator............. DeVonte’ Martin Circulation...............................................John Cornell

The opinions expressed in ADDvantage are those of the authors and not necessarily those of ADDvantage or the USPTA.

Office hours: 8:30 a.m. - 5 p.m. Eastern time

Phone – / 800-USPTA-4U email – magazine@uspta.org

ADDvantage is published monthly by the United States Professional Tennis Association.

ADDvantageUSPTA.com August 2017