D E L
SEPTEMBER | OCTOBER 2014
B.rAnderson Anderson oJennifer Jennifer srednA .B B. efinneJ
M A R
Call Jennifer to Maximize Maximize the the Sales Sales Price Price of of Your YourDel DelMar MarReal RealEstate! Estate! imixaM ot rCall efinnJennifer eJ llaC to 30 er 30 nd r U nde 30 0 U 3
B. Anderson was named to Realtor Realtor Magazine’s Magazine’s 2014 2014National National aeR otJennifer Jennifer deman sB. awAnderson nosrednAwas .B rnamed efinneJto “30 Under 30” and in the previous two years she participated y owt“30 suoiUnder verp eh30” t ni and dna in ”03the reprevious dnU 03“two years she participated 50 residential real Trained in in Silicon SiliconValley, Valley,Jennifer Jenniferbrings brings oitcasnin inarover over t etat50 se residential laer laitnedreal iser estate 0estate 5 revtransactions. otransactions. ni Trained and tech savvy approach to the the Del Del Mar Mar residential residentialreal realestate estatemarket. market. eht oata hcreative creative caorppaand yvvtech as hcsavvy et dnaapproach evitaerc ato Contact Jennifer at 858.524.3077 to learn how she will market your real estateto to rael oContact t 7703.42Jennifer 5.858 ta ratef858.524.3077 inneJ tcatnoCto learn how she will market your real estate sell for the highest possible sell !ecifor rp ethe lbishighest sop tsehpossible gih eht rprice! oprice! f lles
WONDROUS WINERIES Through The Grapevine
Market Update Update laitnedisDel eR rMar aM lResidential eD Market JenniferB. B.Anderson Anderson Jennifer
111 sold totaling $210.8M $210.8Min insales salesvolume. volume.In In2013, 2013, nilatotYear dlos to sem date oh in 111Del ,raM Mar, leD111 ni homes ehomes tad ot sold raeYtotaling 115 homes sold, totaling totaling $174.5M $174.5Min insales salesvolume. volume.Despite Despite t ,dlosduring semohthe 511same ,ematimeframe, rtimeframe, femit emas115 ehthomes gnirudsold, homes sold thus far in in 2014, 2014, the the total totaldollar dollarsales salesvolume volumehas has 2 ni rafa s3% uhtdecrease dlos semin ohtotal latothomes ni esaesold rcedthus %3 afar compared to 2013. .310increased 2 ot derapby monearly c %0220% ylraecompared n yb desaeto rcn 2013. i include homes between South of DeLa LaVille, Ville,West Westofof ,elliV aL eDFigures aiV fo hpulled tuoS nfrom eewteSandicor b semoh include edulcni homes rocidnabetween S morf dSouth ellup sof erVia uVia giFDe and Valley Road between 1/14 and and 1/13and and8/13 8/13 a 31/1 neewt5eb dnNorth a 41/8 of dnCarmel a 41/1 nValley eewtebRoad daoRbetween yellaV le1/14 mraC and fo 8/14 h8/14 troNand dnbetween abetween 5 1/13
BRE#01885540 01885540 BRE# Learn Moreat: at: Learn More www.AndersonCoastal.com www.AndersonCoastal.com ContactJennifer Jenniferat: at: Contact 858.524.3077 858.524.3077 Jennifer@AndersonCoastal.com Jennifer@AndersonCoastal.com
Allinformation informationis isdeemed deemed reliable but not guaranteed. All reliable but not guaranteed. Propertiesononthis thislist listhave havebeen beenlisted/sold listed/soldbybyvarious various participants MLS. DOM. Properties participants inin thethe MLS. DOM.
your home currently listed, this this isis not notaasolicitation solicitationfor forthat thatlisting. listing. Produced Producedby byUpscale UpscaleReal RealEstate EstateMarketing Marketing 858.430.6502 858.430.6502 www.UpscaleRealEstateMarketing.com www.UpscaleRealEstateMarketing.com itaticilos a ton si siht ,detsil yltneIfrru your c si home e moh is risuo currently y fI listed,
Luxury Market Update Millennial Buyers Making Waves
The Perfect Pairing SOL Mexican Cocina’s Shrimp Ceviche + White Wine
Del Mar Market Report
Presented Exclusively By Jennifer B. Anderson
Vineyard Visits
In Good Taste SOL Mexican Cocina 949.675.9800 | SolCocina.com
JAPANESE SHRIMP CEVICHE de CAMARON Ingredients: 1 tsp chipotles in adobo, minced 2 tsp mayonnaise 2 limes juice 1 tbsp soy sauce 1 tsp minced serrano chiles 2 tbsp diced cucumber 2 tbsp diced onion 1 pinch chopped cilantro 10 medium cooked shrimp, cut into large pieces (3 oz) Garnish: 1/4 avocado – diced Cilantro sprig Directions: In a small bowl, combine the ingredients in order listed, mixing well after each addition. Spoon into a 12-ounce glass or small bowl and top with the diced avocado and cilantro. Wine Pairing: To represent the dish, keep this pairing light and refreshing with hints of lime and herbal notes. The acidic yet refreshing pairing will complement the flavors in this dish beautifully. Ideas for the perfect coupling are: Sparkling Wine, Pinot Gris, Dry Riesling or White Wine Sangria. Enjoy!
If you’ve ever thought of visiting a vineyard but haven’t gone yet, fall is the perfect time of year to enjoy the fruits of the vine. Grape harvest time in the Northern Hemisphere is from August to October. The weather is comfortable and there is lots going on at the vineyards to see and do. You may want to plan your visit based on the wine you prefer to sip. In the U.S., for example, certain varieties reach peak ripeness at different times of the year. If you’re a fan of Pinot Gris, Sauvignon Blanc, Pinot Noir, or Chardonnay, head to the vineyards in September. Chenin Blanc, Merlot, and Syrah tend to peak closer to October. And big, rich Cabernet ripens October through November. Believe it or not, prior to the 20th century, most of America’s wine grapes were grown in the Midwest. It’s no surprise that today, however, California is the nation’s wine leader, producing 90 percent of the wine grapes grown in the U.S. Napa and Sonoma are the pinnacle of wine country on the West Coast. However, things are changing: Wineries are popping up and gaining in popularity around the country, from Washington state and Oregon, to Long Island and upstate New York. Wine grapes are now grown in all but
four states in the nation, according to Snooth.com. Seems there is a variety of grape that grows well in almost every climate in the United States. There are now some 3,000 wineries in the U.S., making it the 4th largest producer of wine in the world. That means ample opportunity for you to stop in at a winery near you or visit one the next time you’re vacationing. Many wine aficionados have their favorite variety of vino, whether it’s red, white, blush, or sparkling. But it’s always good to remember that certain wines go best with certain foods. Gone are the hard and fast rules that red wine should be paired with beef and white should be paired with chicken and seafood. A good rule of thumb: Try rosé with hors d’oeuvres; non-oaky whites (think Sauvignon Blanc) with citrusy meals; and reds with steaks and rich tomato-based dishes. Bottom line? If it makes your meal taste better, you’ve found a perfect pairing. And don’t forget to store your wine appropriately. Although only the finest and rarest of wines truly need to be cellared for a length of time, it is still important to store your wine the right way to keep it tasting its best. Try to keep it stored at a consistent
temperature (the perfect temp is 45 to 65 degrees, but don’t fret if it’s not exact). However, note that extreme changes in heat or cold could affect the taste of the wine. Also, try to keep it out of direct sunlight, which can also alter the flavor. If you aren’t lucky enough to have your own wine cellar, look for a cool, dark place in your home to store your wine or consider a wine cooler as a nice addition to your kitchen. CHEERS!
LOCAL MOVE-UP BUYERS Low interest rates and an improved economy have motivated local buyers
to “move-up” and this has resulted in stiff competition in the entry-level $1 million price point in many markets.
MILLENNIAL BUYERS Clientele for luxury real estate is beginning to skew to the younger generation. “Millennials” – usually defined as those born after 1980 – comprised a growing segment of $1 million-plus home purchasers in 2013. The fact that real estate is a more secure investment and a hedge against inflation motivated millennial buyers. In addition, Millennials are motivated by luxury real estate because it is an investment that can be enjoyed and appreciated. A survey of affluent individuals in the US showed that 57% of wealthy young buyers are considering the purchase of a
SEPTEMBER | OCTOBER 2014 Fall Giant Blue Whale Watching Whale Watching Cruises | September 1 – November 30, 2014 949.675.0551 | NewportWhales.com Fall is one of the best seasons for whale watching. Specifically for viewing the Giant Blue whales as well as the second largest of all whales, the Finback whale, off the southern California coast. Summer west winds subside in the fall making for perfect ocean conditions. Large numbers of whales are present making for outstanding whale watching conditions. Adams Avenue Street Fair 2014 Adams Avenue | September 27 - 28, 2014 619.282.7329 | AdamsAvenueBusiness.com The Adams Avenue Street Fair, Southern California’s largest two-day music festival, is located in the Normal Heights community of San Diego. The Street Fair offers fantastic entertainment for all-ages, all weekend. In addition to the exciting musical lineup, there will be beer gardens, a beer tasting area, giant carnival rides, and more than 300 food, arts and craft vendors selling their specialties throughout the street fair venue. Halloween Trick or Treat Winery Train San Diego Coastline | October 1 – 31 858.551.5115 | SDBeerwine.com Trick or treat, smell my...wine! That’s right, this five hour guided train tour along the San Diego coastline celebrates the boutique, urban wineries of San Diego. Enjoy beautiful coastal scenery, great tasting tips and a light lunch. Guests will enjoy a behind the scenes tour of some modern day cauldrons as winemakers tell tales about the fine art of winemaking.
Luxury Real Estate Marketplace The luxury real estate market is typically defined as properties priced at $1 million and above. This market has recently shown substantial growth due to an improved global economy and surging stock market prices. Forbes Magazine notes that the wealth of the world’s billionaires in 2014 totals $6.4 trillion – a number larger than any year previously calculated. Since the number of wealthy individuals grew to the highest levels ever, the pool of potential luxury home buyers also grew. According to the National Association of Realtors, three types of buyers have emerged as key contributors to the recent surge in luxury real estate sales:
Event Calendar
residence in the next 12 months compared to only 21% of those aged 45 and older.
OVERSEAS BUYERS The overseas buyer typically wants to invest in stable markets and currency favorable locations, especially at the higher price points, which often means investing in “trophy” homes (unique, extremely high-end properties) outside of their resident countries. Because of the low inventory in the luxury real estate market, builders have also re-entered the luxury market – especially the luxury condo market. A new trend in luxury condominium building is “limited edition” properties – properties that have a limited number of units and offer very exclusive amenities. These limited edition
properties have proven very popular and often times sell out before the entire condo community has even been built. With the continued bullish economy, and as long as the stock market suffers no major setback, the outlook for the luxury real estate market looks favorable for the remainder of 2014 and for several years to come.
REAL ESTATE Corner
La Jolla Art & Wine Festival La Jolla Village | October 11 – October 12 Info@LaJollaArtandWineFestival.com | LJAWF.com The 2014 La Jolla Art & Wine Festival returns to La Jolla for its sixth annual season in the heart of the Village, on Girard Ave. Featuring the works of over 150 established artists from San Diego, Los Angeles, Orange County, Baja and beyond, the LJAWF features something for everyone including a silent auction, roving entertainment, a gourmet marketplace, the family art center and a wine and beer garden which will include premier wineries in addition to San Diego’s top breweries. All profits raised benefit underfunded programs such as art, music, science, physical education, technology, and on-site medical care at local public elementary and middle schools. Fifth Avenue Auto Showcase Gaslamp Quarter | October 12 619.233.5227 | Gaslamp.org To the enthusiast, there is nothing quite as inspiring as the rev of a 12-cylinder engine, the grip of high-performance tires and the buttery feel of fine cowhide in a handcrafted cockpit. The Gaslamp Quarter Association will celebrate new and vintage high-performance vehicles at the 6th Annual Fifth Avenue Auto Showcase. This is a car show unlike any other; surrounded by the district’s distinctive Victorian architecture, while featuring the most cutting-edge displays in the automotive industry. As you make your way down Fifth Avenue, you’ll gaze upon a decadent variety of Italian exotics such as Ferrari and Maserati, as well as the American icons, including the Thunderbird and Corvette.
Vineyard Visits
In Good Taste SOL Mexican Cocina 949.675.9800 | SolCocina.com
JAPANESE SHRIMP CEVICHE de CAMARON Ingredients: 1 tsp chipotles in adobo, minced 2 tsp mayonnaise 2 limes juice 1 tbsp soy sauce 1 tsp minced serrano chiles 2 tbsp diced cucumber 2 tbsp diced onion 1 pinch chopped cilantro 10 medium cooked shrimp, cut into large pieces (3 oz) Garnish: 1/4 avocado – diced Cilantro sprig Directions: In a small bowl, combine the ingredients in order listed, mixing well after each addition. Spoon into a 12-ounce glass or small bowl and top with the diced avocado and cilantro. Wine Pairing: To represent the dish, keep this pairing light and refreshing with hints of lime and herbal notes. The acidic yet refreshing pairing will complement the flavors in this dish beautifully. Ideas for the perfect coupling are: Sparkling Wine, Pinot Gris, Dry Riesling or White Wine Sangria. Enjoy!
If you’ve ever thought of visiting a vineyard but haven’t gone yet, fall is the perfect time of year to enjoy the fruits of the vine. Grape harvest time in the Northern Hemisphere is from August to October. The weather is comfortable and there is lots going on at the vineyards to see and do. You may want to plan your visit based on the wine you prefer to sip. In the U.S., for example, certain varieties reach peak ripeness at different times of the year. If you’re a fan of Pinot Gris, Sauvignon Blanc, Pinot Noir, or Chardonnay, head to the vineyards in September. Chenin Blanc, Merlot, and Syrah tend to peak closer to October. And big, rich Cabernet ripens October through November. Believe it or not, prior to the 20th century, most of America’s wine grapes were grown in the Midwest. It’s no surprise that today, however, California is the nation’s wine leader, producing 90 percent of the wine grapes grown in the U.S. Napa and Sonoma are the pinnacle of wine country on the West Coast. However, things are changing: Wineries are popping up and gaining in popularity around the country, from Washington state and Oregon, to Long Island and upstate New York. Wine grapes are now grown in all but
four states in the nation, according to Snooth.com. Seems there is a variety of grape that grows well in almost every climate in the United States. There are now some 3,000 wineries in the U.S., making it the 4th largest producer of wine in the world. That means ample opportunity for you to stop in at a winery near you or visit one the next time you’re vacationing. Many wine aficionados have their favorite variety of vino, whether it’s red, white, blush, or sparkling. But it’s always good to remember that certain wines go best with certain foods. Gone are the hard and fast rules that red wine should be paired with beef and white should be paired with chicken and seafood. A good rule of thumb: Try rosé with hors d’oeuvres; non-oaky whites (think Sauvignon Blanc) with citrusy meals; and reds with steaks and rich tomato-based dishes. Bottom line? If it makes your meal taste better, you’ve found a perfect pairing. And don’t forget to store your wine appropriately. Although only the finest and rarest of wines truly need to be cellared for a length of time, it is still important to store your wine the right way to keep it tasting its best. Try to keep it stored at a consistent
temperature (the perfect temp is 45 to 65 degrees, but don’t fret if it’s not exact). However, note that extreme changes in heat or cold could affect the taste of the wine. Also, try to keep it out of direct sunlight, which can also alter the flavor. If you aren’t lucky enough to have your own wine cellar, look for a cool, dark place in your home to store your wine or consider a wine cooler as a nice addition to your kitchen. CHEERS!
LOCAL MOVE-UP BUYERS Low interest rates and an improved economy have motivated local buyers
to “move-up” and this has resulted in stiff competition in the entry-level $1 million price point in many markets.
MILLENNIAL BUYERS Clientele for luxury real estate is beginning to skew to the younger generation. “Millennials” – usually defined as those born after 1980 – comprised a growing segment of $1 million-plus home purchasers in 2013. The fact that real estate is a more secure investment and a hedge against inflation motivated millennial buyers. In addition, Millennials are motivated by luxury real estate because it is an investment that can be enjoyed and appreciated. A survey of affluent individuals in the US showed that 57% of wealthy young buyers are considering the purchase of a
SEPTEMBER | OCTOBER 2014 Fall Giant Blue Whale Watching Whale Watching Cruises | September 1 – November 30, 2014 949.675.0551 | NewportWhales.com Fall is one of the best seasons for whale watching. Specifically for viewing the Giant Blue whales as well as the second largest of all whales, the Finback whale, off the southern California coast. Summer west winds subside in the fall making for perfect ocean conditions. Large numbers of whales are present making for outstanding whale watching conditions. Adams Avenue Street Fair 2014 Adams Avenue | September 27 - 28, 2014 619.282.7329 | AdamsAvenueBusiness.com The Adams Avenue Street Fair, Southern California’s largest two-day music festival, is located in the Normal Heights community of San Diego. The Street Fair offers fantastic entertainment for all-ages, all weekend. In addition to the exciting musical lineup, there will be beer gardens, a beer tasting area, giant carnival rides, and more than 300 food, arts and craft vendors selling their specialties throughout the street fair venue. Halloween Trick or Treat Winery Train San Diego Coastline | October 1 – 31 858.551.5115 | SDBeerwine.com Trick or treat, smell my...wine! That’s right, this five hour guided train tour along the San Diego coastline celebrates the boutique, urban wineries of San Diego. Enjoy beautiful coastal scenery, great tasting tips and a light lunch. Guests will enjoy a behind the scenes tour of some modern day cauldrons as winemakers tell tales about the fine art of winemaking.
Luxury Real Estate Marketplace The luxury real estate market is typically defined as properties priced at $1 million and above. This market has recently shown substantial growth due to an improved global economy and surging stock market prices. Forbes Magazine notes that the wealth of the world’s billionaires in 2014 totals $6.4 trillion – a number larger than any year previously calculated. Since the number of wealthy individuals grew to the highest levels ever, the pool of potential luxury home buyers also grew. According to the National Association of Realtors, three types of buyers have emerged as key contributors to the recent surge in luxury real estate sales:
Event Calendar
residence in the next 12 months compared to only 21% of those aged 45 and older.
OVERSEAS BUYERS The overseas buyer typically wants to invest in stable markets and currency favorable locations, especially at the higher price points, which often means investing in “trophy” homes (unique, extremely high-end properties) outside of their resident countries. Because of the low inventory in the luxury real estate market, builders have also re-entered the luxury market – especially the luxury condo market. A new trend in luxury condominium building is “limited edition” properties – properties that have a limited number of units and offer very exclusive amenities. These limited edition
properties have proven very popular and often times sell out before the entire condo community has even been built. With the continued bullish economy, and as long as the stock market suffers no major setback, the outlook for the luxury real estate market looks favorable for the remainder of 2014 and for several years to come.
REAL ESTATE Corner
La Jolla Art & Wine Festival La Jolla Village | October 11 – October 12 Info@LaJollaArtandWineFestival.com | LJAWF.com The 2014 La Jolla Art & Wine Festival returns to La Jolla for its sixth annual season in the heart of the Village, on Girard Ave. Featuring the works of over 150 established artists from San Diego, Los Angeles, Orange County, Baja and beyond, the LJAWF features something for everyone including a silent auction, roving entertainment, a gourmet marketplace, the family art center and a wine and beer garden which will include premier wineries in addition to San Diego’s top breweries. All profits raised benefit underfunded programs such as art, music, science, physical education, technology, and on-site medical care at local public elementary and middle schools. Fifth Avenue Auto Showcase Gaslamp Quarter | October 12 619.233.5227 | Gaslamp.org To the enthusiast, there is nothing quite as inspiring as the rev of a 12-cylinder engine, the grip of high-performance tires and the buttery feel of fine cowhide in a handcrafted cockpit. The Gaslamp Quarter Association will celebrate new and vintage high-performance vehicles at the 6th Annual Fifth Avenue Auto Showcase. This is a car show unlike any other; surrounded by the district’s distinctive Victorian architecture, while featuring the most cutting-edge displays in the automotive industry. As you make your way down Fifth Avenue, you’ll gaze upon a decadent variety of Italian exotics such as Ferrari and Maserati, as well as the American icons, including the Thunderbird and Corvette.
D E L
SEPTEMBER | OCTOBER 2014
B.rAnderson Anderson oJennifer Jennifer srednA .B B. efinneJ
M A R
Call Jennifer to Maximize Maximize the the Sales Sales Price Price of of Your YourDel DelMar MarReal RealEstate! Estate! imixaM ot rCall efinnJennifer eJ llaC to 30 er 30 nd r U nde 30 0 U 3
B. Anderson was named to Realtor Realtor Magazine’s Magazine’s 2014 2014National National aeR otJennifer Jennifer deman sB. awAnderson nosrednAwas .B rnamed efinneJto “30 Under 30” and in the previous two years she participated y owt“30 suoiUnder verp eh30” t ni and dna in ”03the reprevious dnU 03“two years she participated 50 residential real Trained in in Silicon SiliconValley, Valley,Jennifer Jenniferbrings brings oitcasnin inarover over t etat50 se residential laer laitnedreal iser estate 0estate 5 revtransactions. otransactions. ni Trained and tech savvy approach to the the Del Del Mar Mar residential residentialreal realestate estatemarket. market. eht oata hcreative creative caorppaand yvvtech as hcsavvy et dnaapproach evitaerc ato Contact Jennifer at 858.524.3077 to learn how she will market your real estateto to rael oContact t 7703.42Jennifer 5.858 ta ratef858.524.3077 inneJ tcatnoCto learn how she will market your real estate sell for the highest possible sell !ecifor rp ethe lbishighest sop tsehpossible gih eht rprice! oprice! f lles
WONDROUS WINERIES Through The Grapevine
Market Update Update laitnedisDel eR rMar aM lResidential eD Market JenniferB. B.Anderson Anderson Jennifer
111 sold totaling $210.8M $210.8Min insales salesvolume. volume.In In2013, 2013, nilatotYear dlos to sem date oh in 111Del ,raM Mar, leD111 ni homes ehomes tad ot sold raeYtotaling 115 homes sold, totaling totaling $174.5M $174.5Min insales salesvolume. volume.Despite Despite t ,dlosduring semohthe 511same ,ematimeframe, rtimeframe, femit emas115 ehthomes gnirudsold, homes sold thus far in in 2014, 2014, the the total totaldollar dollarsales salesvolume volumehas has 2 ni rafa s3% uhtdecrease dlos semin ohtotal latothomes ni esaesold rcedthus %3 afar compared to 2013. .310increased 2 ot derapby monearly c %0220% ylraecompared n yb desaeto rcn 2013. i include homes between South of DeLa LaVille, Ville,West Westofof ,elliV aL eDFigures aiV fo hpulled tuoS nfrom eewteSandicor b semoh include edulcni homes rocidnabetween S morf dSouth ellup sof erVia uVia giFDe and Valley Road between 1/14 and and 1/13and and8/13 8/13 a 31/1 neewt5eb dnNorth a 41/8 of dnCarmel a 41/1 nValley eewtebRoad daoRbetween yellaV le1/14 mraC and fo 8/14 h8/14 troNand dnbetween abetween 5 1/13
BRE#01885540 01885540 BRE# Learn Moreat: at: Learn More www.AndersonCoastal.com www.AndersonCoastal.com ContactJennifer Jenniferat: at: Contact 858.524.3077 858.524.3077 Jennifer@AndersonCoastal.com Jennifer@AndersonCoastal.com
Allinformation informationis isdeemed deemed reliable but not guaranteed. All reliable but not guaranteed. Propertiesononthis thislist listhave havebeen beenlisted/sold listed/soldbybyvarious various participants MLS. DOM. Properties participants inin thethe MLS. DOM.
your home currently listed, this this isis not notaasolicitation solicitationfor forthat thatlisting. listing. Produced Producedby byUpscale UpscaleReal RealEstate EstateMarketing Marketing 858.430.6502 858.430.6502 www.UpscaleRealEstateMarketing.com www.UpscaleRealEstateMarketing.com itaticilos a ton si siht ,detsil yltneIfrru your c si home e moh is risuo currently y fI listed,
Luxury Market Update Millennial Buyers Making Waves
The Perfect Pairing SOL Mexican Cocina’s Shrimp Ceviche + White Wine
Del Mar Market Report
Presented Exclusively By Jennifer B. Anderson