Cultural variety is favorably connected with various experiences and viewpoints, which leads to increased innovation. According to research, the more viewpoints you have when solving a problem, the more creativity the group generates. Diversity has also been shown to make groups smarter, as evidenced by the fact that they come up with better ideas than homogeneous ones. These perspectives, as well as the fact that organizations with ethnic, racial, and gender variety outperform their less varied counterparts, provide the business case for diversity.