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There’s Beauty In Simplicity Salt Lake City’s HEXEH Studio By Ted Scheffler s a fragrance fanatic, I love incense and have diffusers dispensing beautiful fragrances strewn throughout our house. My pillow mister helps me sleep contentedly at night, with scents of lavender and cedarwood. So naturally, I was drawn to learning all about Dimitri Allouch and his unique company, HEXEH Studio, which is all about fragrance. HEXEH is a Salt Lake City-based studio fragrance and skincare company with the aim of providing a “simple, yet pleasing sensory experience through our lines of skincare, personal fragrances, and home scents. We believe there is beauty in simplicity. Through this philosophy we encourage a minimalist skincare regimen, embracing our natural aesthetic, and carrying a fragrance that speaks to our individuality.” According to Dimitri Allouch, HEXEH’s founder, “We are a fine fragrance company that aims to delight, impress, and surprise with scents that are not commonly found in the home fragrance space — and we often hear, ‘I love how they smell … I’ve never
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Dimitri Allouch of HEXEH in The Gateway
smelled anything like these before!’ Complementary to the fragrances, our diffuser wood casings are equally special: handmade and charred using the traditional Japanese method of Shou Sugi Ban. This process requires hours and energy to preserve the integrity of the casing, but also exposes its unique patterns and natural beauty of the wood’s grain — a kind of metaphor to describe refining processes of life.” But Allouch wasn’t always in the fragrance biz. “I received my professional training as a lawyer in France,” he says, “and worked in mediation for a time before I switched gears and joined a change management consulting firm in Luxembourg. Two years later I met my wife in Southeast Asia and moved to Singapore. It was there that the idea of HEXEH was formed.” Allouch continues, “I come from a family of entrepreneurs and business owners, so it seemed like the right thing to do. I wanted to do my own
PHOTO BY DUNG HOANG
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