MANY LESSONS LEARNED THE DESERAE TURNER CASE J I L L PA R K E R , P I O , B E A R R I V E R H E A LT H D E PA R T M E N T
PARTNERSHIPS
FROM MISSING CHILD TO A CRIMINAL CASE
MOBILE/VIRTUAL JIC
“ROXANNE’S” CARD • Victims Bill of Rights • You have the right to say no to an interview
• Social Media • Deactivating Social Media • Shutting down the victims social media
• When the media tries to contact you • Identifying a single point of communication • Google Voice • Gmail account
• Deciding who will speak to the media
USING A SINGLE PHOTO EARLY • Having family choose the photo they would like to use • Obtaining copyright release for photo if necessary
THE FIRST NEWS CONFERENCE • After a holiday weekend • Crafting a message • Have extra copies! • Identify “lanes” early on
NEWS CONFERENCES CAN BE ANYWHERE
THE NOTEBOOK
THE LITTLES… WHAT IS HAPPENING AT HOME
NEWS CONFERENCE AT PMC • Have a purpose • Write it out • Develop a plan • • • • •
Room set up? Whose coming? Whose talking? What are they saying? What are the parameters for the media?
• Call Jennifer!
FUNDRAISING, FUNDRAISING, FUNDRAISING!
PRAYING FOR DES
THE COMMUNITY THANK YOU