Is the Fire Better? Lessons from the Dollar Ridge Fire
First photo: July 1 at 1:22 p.m.
Photo credit: Kama Lucero
Second photo: July 1 at 2:40 p.m.
Photo credit: Kama Lucero
Third photo: July 1 at 4:35 p.m.
Photo credit: Kama Lucero
The first part of July 2
Fire activity on July 2 July 1: 6,600 acres by 9 p.m. July 2: Fire grows by 15,200 acres July 3: Fire grows by 12,400 acres July 4: Fire grows by 7,900 acres July 5: Fire grows by 5,600 acres
The second part of July 2
Issues with Evacuations
First Responder Safety
Inadequate Maps
The Name Game
Risks to First Responders
July 2, 2018
Risks to First Responders
July 12, 2018
Inadequate Maps/ The Name Game
• No local landmarks labeled • No clue where they live or where their property is
• What do we call it; what do they call it
Attempt No. 1
Attempt No. 2
Attempt No. 3
https://www.udot.utah.gov/main/f?p=100:pg:0:::1:T,V:814
Attempt No. 4
The Final Result
The Name Game
The Name Game
Facebook: Friend or Foe
Facebook: Friend and Foe • An “official voice” for incident info
• Quickly reach large audiences • Ability to interact with the public • Provides a “gathering place” • Photos/video/maps told our story
Facebook: Friend and Foe
Facebook: Friend and Foe
Facebook: Friend and Foe
Facebook: Friend and Foe
Facebook: Friend and Foe
Facebook: Friend and Foe
You can’t have just one…
And when it rains …
Video: Todd Adamson via ABC 4 Utah
Round One
July 31, 2018
Round One
July 31, 2018
Round Two
Aug. 23, 2018 Photos: Ben Henderson
Round Two
Aug. 23, 2018 Photos: Ben Henderson
The Keys to our Success • Cooperation at all levels • Excellent interagency IMTs • Clear, unified messages
• Accessibility to officials • Community partnerships • Genuine care for people
If I had it to do over … • I’d go to the scene sooner. • I’d ask for PIO help L-O-N-G before I needed it. • I’d bring more county departments to the table.
• I’d tag old posts as outdated instead of deleting. • I’d put the date and time on EVERY post. • I’d want to do it surrounded by the same team.
Questions?
EMAIL: geoff@glcomms.com PHONE: 435-828-4050