Understanding How Government Can Use Facebook Groups

Understanding How Government Can Use Facebook Groups Zach Whitney

Digital Communication Specialist Utah Department of Transportation @zachwhitneynews

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Understanding How Governments Can Use Facebook Groups

Understanding How Governments Can Use Facebook Groups • What are Facebook Groups • The Facebook Algorithm • More meaningful engagement with stakeholders • Meet stakeholders on their level • Questions

What are Facebook Groups?

Facebook Algorithm

Facebook Groups “More than 1 billion people around the world use Groups, and more than 100 million people are members of “meaningful groups.” These are groups that quickly become the most important part of someone’s experience on Facebook. Today we’re setting a goal to help 1 billion people join meaningful communities like these.”

Source: Kang-Xing Jin, Facebook Newsroom, June 22, 2017

Facebook Groups

Using Facebook Groups

More Meaningful Interactions

More Meaningful Interactions 1. 2. 3. 4. 5.

Fill in all the sections Set the rules Post regularly Respond to posts Create exclusive content for your groups 6. Check analytics Source: Dhariana Lozano, Social Media Today

Meet Stakeholders on Their Level

Understanding How Governments Can Use Facebook Groups

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