DEVELOPING STRATEGIC VISION: INSIGHT, FORESIGHT, CROSS-SIGHT
DEVELOPING STRATEGIC VISION: INSIGHT, FORESIGHT, CROSS-SIGHT Overview As a leader, having strategic vision is essential to succeeding in a competitive market. With strategic vision, leaders are able to find value in customer shifts, anticipate threats and opportunities, and find firms to collaborate with who share common goals and strengths. In this course, you will gain these skills by applying the concepts of insight, foresight, and cross-sight as introduced in Todd Zenger’s recent award-winning book “Beyond Competitive Advantage.” Insight exploits the strengths of your company, department, and team and demonstrates how to use these sources to create more value. Foresight enables you to envision and plan for the future by using these strengths and your strategic leadership skills. Cross-sight looks inside and outside your firm or industry to find new sources of value and partners for collaboration. Together, these three concepts ensure value creation and growth, making your firm more competitive. This program is an excellent way to accelerate progress on large projects, departmental goals, or organizational strategies. You will leave with a workbook of solutions for challenges facing your organization. Topics Covered • • • • •
Combining analysis and intuition to find value in your firm or team (Insight) Shaping the future and maximizing the value of your strengths (Foresight) Finding strong partnerships and alliances (Crosssight) Articulating your theory of value Delivering growth without diminishing value
“I enjoyed the sheer knowledge Todd possessed on all topics. He helped translate theory into practical usefulness. I am leaving really charged up to think and act strategically.” CORINNA MCCLELLAN SR. MANAGER, FINANCIAL CONTROLS | MARATHON PATROLEUM
Employer Benefits
Employee Benefits
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Improve your ability to predict competitive threats and anticipate industry shifts Identify new sources of collaboration and underutilized resources Lead your team through change and accelerate growth and value
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Generate new sources of value for your group or organization Strengthen your decision-making and communication skills Learn to cut through complex situations to see clear opportunities
Who Should Attend
SHRM Recertification Provider
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Eccles Executive Education is recognized by SHRM to offer SHRM-CP and SHRM-SCP professional development credits (PDCs). This class is valid for 19.5 PDCs. For more information, please visit SHRMCertification.org.
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Strategic leaders looking to immediately apply elements of strategic vision to specific external challenges or disruptions Leaders of teams and companies who want to refresh their strategic leadership skills or apply them to new scenarios Individuals with at least 3 to 5 years of experience seeking to strengthen leadership skills and create growth and exploit value in their organization
Schedule Day 1: Insight
Day 3: Cross-Sight
Overview and Examples of 3D Vision Exercise: Combining Intuition and Analysis
Evaluating Combinations and Alliances Exercise: Modeling Value and Estimating Risk
Leveraging Strategic Resources Exercise: Evaluating the Power of Specific Resources
Articulating Your Theory of Value Exercise: Pitching Your Theory to Skeptics
Day 2: Foresight Considering Alternate Futures Exercise: Identifying Biases Building Scenarios and Testing Your Theory of Value Exercise: Charting a Path Through Uncertainty
Featured Faculty | Dr. Todd Zenger Todd Zenger is the N. Eldon Tanner Chair in Strategy and Strategic Leadership and the Entrepreneurship and Strategy Department Chair at the David Eccles School of Business. Todd is a global expert in corporate strategy, strategic leadership, and organization design and is the author of the acclaimed book “Beyond Competitive Advantage: How to Solve the Puzzle of Growth While Creating Value.” Todd completed his Ph.D. in strategy and organization at UCLA. Faculty Lead | Dr. Patricia Gorman Presenting Faculty | Dr. Jay Barney
THE ECCLES DIFFERENCE The David Eccles School of Business enrolls about 6,000 students in its eight undergraduate majors, four MBAs, seven other specialized graduate programs, one Ph.D. program, and executive education curricula. It is also home to seven institutes and centers that support an ecosystem of entrepreneurship, technology, and innovation, including the Lassonde Entrepreneur Institute, Ken C. Gardner Policy Institute, Sorenson Impact Center, and more.
TAKE THE NEXT STEP Telephone: (801) 587-7273 Email: ExecEd@Utah.edu Website: ExecEd.Utah.edu Registration: Eccles.Secure.Force.com/ExecEdApplication 1731 E Campus Center Drive Robert H. and Katharine B. Garff Building, GARFF 4340 Salt Lake City, Utah 84112
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