DIGITAL TRANSFORMATION CERTIFICATE
DIGITAL TRANSFORMATION CERTIFICATE Digital transformation is a wave sweeping across businesses in every industry, from the small to the multinational. Digital transformation has integrated into all functions of an organization from supply chain to sales, thus resulting in fundamental changes to how businesses operate and how they deliver value to customers. This online certificate is designed for leaders looking to lead their organizations, departments, or teams into the digital transformation world (no experience necessary). Digital transformation is reshaping how technology, people, and processes are combined to create value for organizations. This certificate program introduces predictive analytics, big data, information systems, artificial intelligence, and digital marketing. In this program, you will discover the tools of the 21st century to unlock the growth potential in your organization.
100% online, led by instructor
On-demand access, 5-6 hrs. per week
6 classes to complete the certificate
The Impact The Digital Transformation Certificate provides leaders with the right questions to ask, an introductory overview of the modern digital world, and tools to grow as a leader in your organization.
You • • • • •
Improve your productivity and increase profits in your organization Develop a better customer experience Identify opportunities to expand for a bigger return on investment Learn how data is used to drive decisions Strengthen confidence in yourself and your abilities
Your Organization • • • •
Learn the skills to be at the forefront of your industry Identify opportunities for a bigger return on investment Enhance data collection Inspire others to make an impact in your organization
Is This Certificate Right for Me? This certificate is designed for innovators across any organization, managers of tech teams, and strategic leaders looking to accelerate growth.
Certificate Courses Earn your Digital Transformation Certificate by completing all 6 courses listed below.
INFORMATION SYSTEMS: UNDERSTANDING FOUNDATIONAL CONCEPTS IN TECHNOLOGY Professor: Kim Tanner Gain an overview of foundational information systems concepts & how to leverage them as strategic resources.
TOOLS, TECHNOLOGIES, AND STRATEGIES FOR BIG DATA Professor: Stanford Pugsley Learn hands-on techniques for retrieving, visualizing, & analyzing data, & gain insights into business applications.
DIGITAL MARKETING: OPTIMIZING WEBSITE PERFORMANCE Professor: Bruce Rowe Implement strategies to improve your Google ranking, generate more website traffic, & increase leads.
PREDICTIVE ANALYTICS Professor: Jeff Webb Demystify the topic of predictive analytics by identifying use case scenarios and preparing data for modeling.
CRYPTOCURRENCY AND BLOCKCHAIN AND ITS IMPACT ON BUSINESS Professor: Spencer Montgomery Blockchain technology is fundamentally changing the way people interact and exchange objects of value. Understanding the potential for blockchain will require a blend of understanding finance, economics, culture, and history.
DIGITAL DISRUPTION: RETHINKING STRATEGY IN A DIGITAL-FIRST WORLD Professor: Tim Kapp Rethink your competitive strategy using the latest digital technologies in any industry.
THE ECCLES DIFFERENCE The David Eccles School of Business enrolls about 6,000 students in its eight undergraduate majors, four MBAs, seven other specialized graduate programs, one Ph.D. program, and executive education curricula. It is also home to seven institutes and centers that support an ecosystem of entrepreneurship, technology, and innovation, including the Lassonde Entrepreneur Institute, Ken C. Gardner Policy Institute, Sorenson Impact Center, and more.
TAKE THE NEXT STEP Telephone: (801) 587-7273 Email: ExecEd@Utah.edu Website: ExecEd.Utah.edu Registration: Eccles.Secure.Force.com/ ExecEdApplication 1731 E Campus Center Drive Robert H. and Katharine B. Garff Building, GARFF 4340 Salt Lake City, Utah 84112
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