Women's Symposium 2024 Workbook

Agenda

9:30 a.m.

10:00 a.m.

10:10 a.m.

Breakfast and Networking

Introduction

Keynote from Liz Findlay | co-CEO of Albion Fit:

ALL IN: Why it’s the only way to build a team, community, and brand

Q&A session with Liz Findlay

11:10 a.m.

Debra Fiori | Chief People Officer of Prog Holdings, Inc.:

Seize the Challenges

Q&A session with Debra Fiori

11:55 p.m.

Guided Networking Activity with Brooke Lenzen

Lunch

Chelsea Shields, Ph.D. | Performance Beauty Group

Understand People Better: 5 Lessons in Universal Human Hardwiring

Q&A session with Chelsea Shields, Ph.D.

Panel

Work-Life Integration: How Women Are Redefining Success

- Brooke Lenzen (Moderator)

- Alison Lutjemeier

- Rachel Cottam

- Jenny Groberg

Closing Remarks

Gold

Silver

Bronze

Enroll now: Women in Leadership I Certificate

$1,000 discount to the fall Women in Leadership I cohort with code WIL1000.

Apply here: Eccles.Link/WILC. You can also register through the symposium evaluation form. Valid until April 30, 2024.

This certificate is designed for women who seek the skills to be effective leaders and any business leaders committed to helping women be successful in leadership roles. With an emphasis on communication and leadership development, you will transform your career through Utah’s Women in Leadership Certificate. You will walk away from this program with the expertise, credibility, and confidence needed to make the most out of your career and the careers of those you mentor and support. You will not just gain insights into better leading your organization; you will explore current research and discuss innovative, research-backed solutions you can immediately implement. The Women in Leadership Certificate is designed to support women pursuing leadership development, but it is open to students of any gender identity and anyone who wants to become a better ally for women.

Throughout the 7-day cohort certificate program, you will engage with your colleagues through a combination of lecture-based presentations and interactive discussions, all under the guidance of top faculty from the University of Utah David Eccles School of Business. You will expand your network with prominent business leaders and truly have an opportunity to engage, share ideas, and connect.

Program Features

• Cohort-based program, providing networking opportunities with other business leaders

• Rigorous courses taught by women from the David Eccles School of Business faculty

• 360° assessment, pre-work, post-work; includes lectures, activities, readings, and self-reflection

• Actionable items to implement immediately

• Seven in-person learning sessions (hybrid program available in spring of 2025)

Classes Include:

Leading With Emotional Intelligence | Jennifer Cummings, Ph.D.

Power of Communication: Let’s Talk Negotiation | Katie Liljenquist, Ph.D.

Being Assertive Without Being Aggressive | Jennifer Cummings, Ph.D.

Understanding and Leveraging Your Conflict Style | Jennifer Cummings, Ph.D.

Charting Your Path to Strategic Leadership | Heidi Herrick, Ph.D.

Mindfulness and Interpersonal Effectiveness | Georgi Rausch, Ph.D.

Finding Your Authentic Voice | Kate Cañas, Ph.D.

Develop Your Executive Presence: Express Your Authentic Voice | Kate Cañas, Ph.D.

Your Leadership Toolkit | Jennifer Cummings, Ph.D.

Speakers

Liz Findlay | co-CEO of Albion Fit

Liz Findlay is the co-founder and co-CEO of Albion Fit, one of the nation’s leading women’s swim and apparel brands. She met her future husband and Albion cofounder, Dave, while working in a law firm copy room during their college days at the University of Utah. Liz and Dave married in 2002 and founded Albion 10 years later as a plan “D” in 2012. The Findlays have twin daughters named after their grandmothers, Lucy and Linda, and live in Holladay, Utah just 20 minutes from the Albion Basin where they ski in the winter and hike in the summers.

Debra Fiori | Chief People Officer of Prog Holdings, Inc.

Debra is a global executive leader who has spent over 20 years building, leading, and transforming organizations. She has worked in a myriad of Fortune 500 organizations and successfully led pre-IPO and public companies. Her experience includes facilitating and cultivating high-performance culture, leadership competencies, and technical skillsets. She has focused on disruptive capabilities in technology, professional services, and manufacturing industries.

Chelsea Shields, Ph.D. | Sr. Director of Customer Research & Insights at Performance Beauty Group

Dr. Chelsea Shields has dual-PhD’s from Boston University in biological and cultural anthropology where she studied placebo effects. She uses this background to help brands, marketers, and speakers increase proven techniques that benefit audiences. Dr. Shields owns Brandthropologie Agency, a consumer research-based qualitative research and performance branding company. Her favorite projects involve ethnographic fieldwork in consumers’ cabinets, closets, and make-up bags!

Panelists

Rachel Cottam | Director of Content at Delivery Solutions

Rachel Cottam is a gender allyship speaker and writer who believes we need men and women working together to create gender equity. Rachel created the “Allies at Work Playbook” to share easy tactics to level the playing field (download it free at rachelcottam. com). Rachel is currently collaborating with the Utah Women and Leadership Project to close the gender pay gap in our state. She shares her story on LinkedIn and loves her three mini feminists.

Alison Lutjemeier | Director, Customer Feedback Programs and Voice of the Customer at Adobe

Alison Lutjemeier is Director of Voice of Customer and Global Customer Feedback Programs for the Experience Cloud at Adobe. For 20+ years, she has worked with global enterprise companies on bringing forth innovative insights that enhance customer experience and improve solutions. Recently, she has been driving the cross-organization initiative to centralize customer insights across Adobe to enhance discovery and action. Alison holds a BS in Behavioral Science and Health from the University of Utah and an MBA from the University of Phoenix.

Jenny Groberg | Founder & CEO at BookSmarts Accounting and Bookkeeping

Jenny Groberg founded BookSmarts Accounting and Bookkeeping in 2008. Named Utah’s 2024 CEO of the Year by Utah Business, Jenny is passionate about helping women grow in every stage of their lives, and now leads a team of 20+ women. Hundreds of clients and companies of all sizes are growing because of the insights provided by Jenny and her team, as they become aware of the impact of their financial decisions. Jenny’s work has been cited in Forbes, Nasdaq, Yahoo Finance, US News, and KSL TV. Groberg is a 2023 Stevie Award Winner x4, and BookSmarts Accounting and Bookkeeping is one of the 2023 top 100 companies in Utah championing women.

Panel Moderator:

Brooke Lenzen | University of Utah

Brooke Newhall Lenzen received her undergraduate in Strategic Communications and her master’s degree in Instructional Design and Educational Technology, both from the University of Utah. Brooke has worked at the David Eccles School of Business since 2017, and over that time has overseen the operations team. Currently, she develops and manages the online executive education offerings and oversees recruitment

What does success look like to you?

Describe how you imagine success will feel.

Consider some failures (any) you’ve experienced. List a few below.

List some unforeseen positive outcomes from these failures.

If you could list only one obstacle in your pursuit of success, what would It be?

On a scale of 1-10— how all in are you in your current pursuit?

There are five pillars to being all in:

“Sometimes success is simply being willing to give it your all.”

Amanda Beard

Seize the CHALLENGES

Debra Fiori

Challenges:

Mold your approach to the problems to be solved

Grow your resilience

Focus on what counts

Unleash your potential, not limit it

Help bring meaning to your life

“That which hurts, also instructs.”

Benjamin Franklin

Networking Activity

Step 1:

Select one of the statements below that you resonate with most.

1. I am in a male-dominated industry.

2. I am looking for ways to take my career to the next level.

3. I would love to find a woman mentor.

4. I am the breadwinner in my family.

5. I consider myself a lifelong learner.

Step 2:

Join the Zoom Meeting Here

Step 3:

You will be divided up into groups of 3-4, each person will introduce themselves with the following information:

First/Last Name

Title/Company

Share something unique about you.

Share why the selected statement resonated with you most.

Ask for recommendations or suggestions from the person you’re chatting with.

Step 4:

Go to LinkedIn, copy and paste your LinkedIn URL (see steps below), and share your LinkedIn profile with individuals in your group.

Desktop Instruction (for mobile instructions, click here)

1. Click the Me icon at the top of your LinkedIn homepage.

2. Click View Profile.

3. On your profile page, click Edit public profile & URL on the right pane.

4. Your public profile URL will be located under the Edit your custom URL section.

5. Copy and paste this link to share it with others.

UNDERSTAND PEOPLE BETTER:

5 Lessons in Universal Human Hardwiring

Chelsea Shields

Match Your Non-Verbal Cues

Match the non-verbal signals needed to communicate a specific business strategy.

Good for all, obvious, different, healthy, clean, sustainable

Aesthetic, evocative, distinct, person-centric, trendy

Common, accessible, easy, simple, expected, colloquial

One-of-a-kind, experiential, aspirational, detail-centric

Meet Universal Social Needs

AFFORDABILITY STRATEGY

BETTER STRATEGY

TRUSTED STRATEGY

EXCLUSIVE STRATEGY (Correct answers)

List out some of the ways you are meeting the six human universal social needs of your clients, company, and/or customers.

1. Safety, security, help, and support

4. Authenticity, identity, and status

2. Learning, growth, and creation

5. Aspiration, desire, hope, and attraction

3. Belonging, intimacy, and connection

6. Fun, novelty, surprise, and peace

Emotion

“Humans react emotionally five times faster than logically.

So, your message needs to appeal to base emotions that resonate with your target consumer BEFORE rational persuasion.”

Simplify Your Communication

Choose a message you need to communicate and break it down into its simplest form.

Novelty

Panel Notes

Work-Life Integration: How Women Are Redefining Success

Rachel Cottam

Brooke Lenzen Moderator

Alison Lutjemeier

Jenny Groberg

Key Takeaways and Learning from the Panel Discussion:

From what I learned, I plan to:

University of Utah

MBA Programs and Executive Education

Whether you are looking to build a foundation of fundamental business skills, take your career to the next level while balancing existing work and life commitments, or excel with a flexible program that works around your life – we have something for you.

Full-Time MBA

Professional MBA

MBA Online

Executive MBA

Executive Education

Professional Background Schedule Rankings

For those seeking an immersive, experiential, and cohort-oriented program to connect to high-impact careers and networks

For early- to mid-career professionals seeking to achieve career advancement or to begin a new career track

For working professionals seeking flexible online solutions to achieve career advancement or to begin a new career track

For experienced, senior-level professionals seeking to gain executive-level strategy and leadership skills

Immersion program with day and evening classes

Hybrid format with two evenings a week, one in person and online

Avg. Work Experience Average Age

Top 10 in the West, Top 50 in the U.S.

#1 in Utah, Top 10 in the West

Online with weekly live sessions and deliverables

Every other week on Friday and Saturday from 8:30 a.m. to 4:30 p.m.

MBA.Eccles.Utah.edu - 801-581-5577 - MBA@Utah.edu

Professional and leadership development for individuals and organizations through short, skills-based classes

• Average 2- to 3-day classes held on campus, online, or at client’s location

• For mid- to senior-level professionals

• Open enrollment classes, leadership certificates, and custom programs available

ExecEd.Eccles.Utah.edu - 801-587-7273 - ExecEd@Utah.edu

Top 10 in the world

#1 in Utah, top 20 in the U.S.

Upcoming Symposium

Women’s Symposium

March 26, 2025

Women in Leadership I Certificate

$1,000 discount to the fall Women in Leadership I cohort with code WIL1000.

Apply here: Eccles.Link/WILC. You can also register through the symposium evaluation form. Valid until April 30, 2024.

“In addition to promotion, I would say the [program’s] impact on me personally was confidence. It has strengthened my confidence in negotiating. It’s strengthened my confidence in risking a little bit more as well. And, it has helped me guide and lead my teams through a pandemic successfully and manage change when implementing new programs or expanding scope.”

Rebecca Johnson, Women in Leadership

Women in Leadership II Certificate

The Women in Leadership II certificate builds upon the foundational leadership skills taught in the Women in Leadership I certificate. Women in Leadership I focused on you as an individual leader (or self-leading). Women in Leadership II focuses on outward facing leadership: leading others and your organization.

The program is taught by women. It is a cohort-style program focused on content, networking, and community aspect, which is essential to any leader’s success. The experience will challenge how you think and provide actionable takeaways to bring back to your organization. You will review your 360° assessment results from the Women in Leadership I certificate, retake the 360° assessment to see how you have grown as a leader, and re-establish areas you want to grow in.

Classes Include:

Walking the Talk: Hands-on Negotiations & Getting Paid and Promoted Like You Deserve | Katie Liljenquist, Ph.D.

Executive Presence: Refining Your Executive Voice | Kate Cañas, Ph.D.

Emotional Intelligence: Creating Calm Confidence & Voicing Your Values and Boundaries | Georgi Rausch, Ph.D.

The Science of Creativity: How to Cultivate Strategic Creativity Across Your Organization | Chelsea Shields, Ph.D.

Giving Constructive Feedback | Jennifer Cummings, Ph.D.

Strategic Planning for Your Business Unit | Heidi Herrick, Ph.D.

Leveraging Your Leadership Style | Jennifer Cummings, Ph.D.

Leading Change: A Moving Target | Bonita Austin, MBA, CSM, SA

Becoming a Resilient Leader | Jennifer Cummings, Ph.D.

Leadership Case Study | Jennifer Cummings, Ph.D.

*Participants must complete Women in Leadership I and fill out an application to be considered for this program.

“The impact that the program had on me was really increasing my confidence. The faith that I have in myself to get the big promotion or to have these accomplishments is night and day from before the course. I’ve been able to translate that into my career by networking and asking those around me for growth and showing them that I have these skills that can help our company and help our business.”

McKell Barber, Women in Leadership Winter 2022 Cohort

Please contact ExecEd@eccles.utah.edu if you have any questions.

Executive Education online offerings:

Now more than ever, the world needs options for high-quality online learning. Through University of Utah Executive Education’s online offerings, you have the opportunity to gain crucial business knowledge and skills from wherever you are – an internet connection is all you need. Learn from our world-renowned Eccles School of Business faculty and see immediate results as you apply what you learn to your career and organization.

Lean Six Sigma Green Belt Certificate | Robert Valentino, Master Black Belt

Building a Lean Enterprise | Robert Valentino, Master Black Belt

Lean Six Sigma Black Belt Certificate | Robert Valentino, Master Black Belt

Authentic Leadership and Business Ethics Certificate | Various Faculty

Finance for the Non-Financial Leader | JB Henriksen, MBA

Inspiring Leadership Through Emotional Intelligence | Abe Bakhsheshy, Ph.D.

Digital Transformation Certificate | Various Faculty

Download Full Class Calendar: