s in ign ev D er ire y i ct ss or ue y !
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2017 MEDIA KIT
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“Utah Style & Design magazine is one of my best sales tools. It’s targeted to my clients and with every issue I receive calls from new potential clients. I’ve finally come to realize that you have to advertise if you want new business. It’s simple really: They don’t know who you are, what you do or how to find you if you don’t advertise.” —Scot Zimmerman, Scot Zimmerman Photography
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Reader Utah Style & Design readers comprise an exclusive target market of consumers who appreciate the finer things in life and value the best of everything for their homes. They are affluent, mature men and women; they are college-educated and they own (and are looking to constantly improve) their own homes. Many own multiple homes and all are avid consumers with strong purchasing power. •
Utah Style & Design magazine reaches over 66,000 adults in Utah
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89% of our readers are homeowners
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25% of our readers earn $100,000/yr or more.
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1 out of 4 readers plan to remodel in the next 12 months.
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Our readership is a balanced blend of 59% female and 41% male
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33.4% of our readers visit real estate cites regularly/occasionally.
*Source: The Media Audit April - May 2012/November 2012-January 2013
801-485-5100 | sales@utahstyleanddesign.com
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“We have found Utah Style & Design to be a valuable business partner as a vehicle to promote our company. Clients and potential clients consistently comment on the quality of the publication. In our business where “IMAGE” is everything, we know we can always count on Utah Style & Design to feature our advertising in a well-written and elegantly published format. It is amazing how many times we meet with prospective clients who pull out a former issue with the corners dog-eared and their comments noted on the sides of the pages. This is a quality magazine consumers keep long after it first arrives because it continues to be relevant. As a business owner, I can’t think of a better way to stay in the forefront of people’s minds that might be looking to hire a design firm. ”
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—LaMar Lisman, Lisman Studio Interior Design
Distribution
Utah Style & Design’s customized distribution of over 20,000 is targeted at discerning homeowners and members of the trade. With a total readership* over 66,000, Utah Style & Design is the only shelter magazine in the region covering design topics. Homeowners, design professionals, architects and artisans trust our established credibility. Newsstands 3,860 Utah Style & Design is sold at 200 newsstand locations in Colorado, Utah, Wyoming, Idaho, Montana, Nevada and Washington. Utah Style & Design is sold in bookstores, grocers, super stores and boutiques including:
Barnes & Noble, Salt Lake International Airport (Air Terminal Gifts and News & Views), Bed Bath & Beyond, Costco, Dan’s, Harmons, Kmart, Kroger Food Stores, Macey’s, Market Fresh, Reams, Rite-Aid, Sam’s Club, ShopKo, Smith’s Marketplace, Target, The Store, The Store II, Walgreens, WalMart and Whole Foods.
Targeted mail copies 5,500 Utah Style & Design is mailed directly to select affluent homeowners who entertain in style and look for the finest in everything they buy. They are consummate readers, generous philanthropists and hands-on investors. Dedicated Subscribers
3,000
Trade Professionals 4,500 We distribute among homebuilders, interior designers, architects, general contractors, kitchen and bath remodeling experts and landscapers. Guest Ammenity Copies 1,450 Utah Style and Design is also distributed in urban hotels and mountain lodges including Grand America, Stein Eriksen Lodge and Hotel Park City. *Source: The Media Audit April - May 2012/November 2012-January 2013
801-485-5100 | sales@utahstyleanddesign.com
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”Eschenfelder Landscaping has really enjoyed our experience advertising with Utah Style and Design magazine. We feel that the magazine reaches a good demographic and has a helped us gain business. The magazine’s staff is reliable, good to work with and has often gone the extra mile to help us with some great ad campaigns and extra marketing materials. This magazine has definitely helped us acquire new business and I would highly recommend it for anyone looking to grow his or her business.”
—Willie Eschenfelder, Eschenfelder Landscaping
Calendar WINTER 2017
SUMMER 2017
New Year, New Look
Live It Up
Three Utah homes that will dazzle and delight What’s Cooking – Kitchen Makeover Ideas to Steal: Inspiration from remarkable rooms
Space Close 11/2/16 Press Ready 11/18/16 On Sale 12/29/16
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Inside & Out: Summer style Weekend Living Outdoor Entertaining: Season’s best foods & finds Simple ways to energize your rooms
Space Close 5/3/17 Press Ready 5/19/17 On Sale 6/29/17
SPRING 2017
FALL 2017
Refresh & Renew
Hearth-Warming Havens
Take it Outside – Style indoors & out Liven up your landscape Color Your World
Get Cozy: Inspiring Utah homes show you how Top textiles for a well-dressed room Entertaining ideas to take you through the season
SPECIAL ADVERTISING SECTIONS Style Makers - Space Close: 1/25/17
SPECIAL ADVERTISING SECTIONS STYLE MAKERS - AD CLOSE: 7/26/17
Space Close 2/1/17 Press Ready 2/17/17 On Sale 3/30/17
Space Close 8/2/17 Press Ready 8/18/17 On Sale 9/28/17
801-485-5100 | sales@utahstyleanddesign.com
Summer Bliss 60 SENSATIONAL SPACES, INDOORS & OUT
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“Jackson & LeRoy Remodeling has enjoyed a great relationship with Utah Style & Design for several years and we have been very impressed by the professionalism. Their magazine includes informative and thoughtful articles, colorful eye catching photos, and of course high class advertisers. We often receive heartwarming responses from readers who have seen our advertisements and feature articles about our homes. Brad Mee is not only a gifted magazine editor but also a valued friend. We are pleased to be associated with this local icon and the wonderful Utah audience.”
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— Jackson And LeRoy Remodeling
Web
utahstyleanddesign.com
utahstyleanddesign.com
Visits
Unique
6 Month View (11/1/2015-04/30/2016)
42213
36504
Monthly Average
7036
6084
Percent Change Compared to Last Year
+60.77%
+69.33%
VERTICAL BANNER homepage & all blog posts
300 x 550 pixels jpeg, gif, swif, html5 SIDE PROMO AD homepage & all blog posts
300 x 250 jpeg, gif, swif, html5 BLOG POST LEADERBOARD all blog posts
E-NEWSLETTER BANNER
650 x 250 jpeg, gif, swif, html5
Every Month 2193 Opt in Subscribers 728 x 90
HORIZONTAL BANNER AD Design Directory
1200 x 250 jpeg, gif, swif, html5
801-485-5100 | sales@utahstyleanddesign.com
More Places to be Seen DESIGN DIRECTORY
Design Directory in Every Issue We distribute magazines to 4,500 trade professionals who can use the Design Directory to connect with other professionals.
Interior Design: LMK Interior Design, SLC Architect: Otto Walker Architects, Park City Builder: Craig Construction Company, Park City
See page100 Architects
Architectural Elements & Details
THINK ARCHITECTURE, INC.
ICONOGRAPHY
Think Architecture is a diversified architecture, landscape architecture, land planning and construction management services firm created with the aspiration to work in collaboration with project owners, public officials, and related engineering professionals to deliver creative, innovative, and visionary projects for an ever-expanding range of building applications.
Iconography applies the finest home and office decorative finishes and has interpreted the decorative vision of clients around the country at sites from California to New York.
5151 S. 900 East, Suite 200, SLC 801-269-0055 thinkaec.com
112
fabulous customizable lines, its associates can assist in giving your project that unique touch you are looking for. Please call for an appointment. 3412 S. 300 West, Ste. A, SLC 801-487-3274 insideoutarchitecturals.com
1146 S. Richards Street, SLC 801-400-0000
Arts & Antiques
iconographyfinishes.com
MODERN WEST FINE ART
INSIDE OUT ARCHITECTURALS
One of Salt Lake’s best-kept secrets, IOA represents over 45 exclusive decorative tile lines. With 35 years of tile layout design experience and their
Modern West Fine Art is the brainchild and lifelong passion of Diane Stewart, a collector and well-known advocate for the arts in Utah. The gallery was created to support contemporary artists whose work offers unique,
U TA H S T Y L E A N D D E S I G N . C O M
Social Media rapidly growing following Facebook Followers: 1227 Twitter Followers: 585 Instagram Followers: 727 Pinterest Followers: 521
We love featuring new work on our instagram! If you have something you would like us to share use #USD and we might regram your post!
801-485-5100 | sales@utahstyleanddesign.com
Production production@saltlakemagazine.com | 801-485-5100 ext 207
AD SIZES 2 Page Spread Trim size
18 x 10.875
2 Page Spread 18.25 x 11.125 With Bleed
Full page Trim size 9 x 10.875 Full page with bleed 9.25 x 11.125
Resource Directory
Half page 7.75 x 4.75
3rd sq. 4.75 x 4.75
2/3rds vertical 4.75 x 9.75
Address Phone number Web site
PRODUCTION CHARGES Stock Photography Included in Design Fee Proofing Color Match-print $35
Layout & Design Full Page $225 Fractionals $125 Standard web ads $125 Minor Changes to ads $35 Major changes to ads $75 per hour
Penalty Date Information: A previous ad will be used if art is not received by the indicated deadlines.
PRESS READY REQUIREMENTS
• Use support black for solid blacks: C 40 M 30 Y 30 K 100
• Supported files: Indesign (must be packaged with all images and fonts), PDF/X-1a, Adobe Illustrator eps, and Adobe Photoshop tiff (flattened).
• Double check PDF for separation and overprint problems.
• All graphics should be 300 ppi at the actual printing size and in CMYK.
• Keep important information at least .5 inches from the trim edge. (live area, 8 x 8.875).
• Convert all Pantones to CMYK
• Preferred file delivery methods are: Dropbox, Yousendit, and e-mail if under 10mb.
• Create registration/crop marks outside of the bleed area.
SEND YOUR FILES Please email us the file name after the upload is complete. Production@saltlakemagazine.com
Other options to send files: dropbox.com and hightail.com
801-485-5100 | sales@utahstyleanddesign.com