Texas MBA: Marketing
“I define marketing as the creation of value for customers, capturing it for shareholders, through a sustainable competitive advantage.” Kevin Williams, Lecturer, Marketing
Marketing affects – directly or indirectly – all aspects of an organization. The Texas MBA marketing program has been recognized among the top 15 graduate marketing programs in the country for the past 13 years in a row by U.S. News & World Report. The renowned faculty and academics of the program combine with a talented student body to create knowledge and drive boundless opportunities at The University of Texas at Austin. With marketing expertise in areas such as brand and product management, high technology marketing and marketing analytics and consulting, the McCombs School of Business readies you to add strategic value to businesses large and small. In fact, year after year around 25 percent of Texas MBA graduates choose a career in marketing, making the field one of the most popular at McCombs. Each year MBA students are invited to participate in the Marketing Trek, a multi-day trip led by the Graduate Marketing Network connecting students to marketing employers on their home turf.
The University of Texas at Austin McCombs School of Business