Texas MBA: Marketing
“I define marketing as the creation of value for customers, capturing it for shareholders, through a sustainable competitive advantage.” Kevin Williams, Lecturer, Marketing
Marketing affects – directly or indirectly – all aspects of an organization. The Texas MBA marketing program has been recognized among the top 15 graduate marketing programs in the country for the past 13 years in a row by U.S. News & World Report. The renowned faculty and academics of the program combine with a talented student body to create knowledge and drive boundless opportunities at The University of Texas at Austin. With marketing expertise in areas such as brand and product management, high technology marketing and marketing analytics and consulting, the McCombs School of Business readies you to add strategic value to businesses large and small. In fact, year after year around 25 percent of Texas MBA graduates choose a career in marketing, making the field one of the most popular at McCombs. Each year MBA students are invited to participate in the Marketing Trek, a multi-day trip led by the Graduate Marketing Network connecting students to marketing employers on their home turf.
The University of Texas at Austin McCombs School of Business
Areas of Expertise in Marketing
Experiential Marketing Projects and Opportunities
Whether you’re interested in a general approach to study marketing or honing in on a specific area, McCombs has the following areas of expertise through our faculty and curriculum to prepare you for success in various marketing disciplines.
Marketing practica Enroll in this marketing course and spend the semester collaborating on a business project with company representatives. Gain access to potential employers and present your recommendations to senior executives. Past companies who have sponsored practica include Accenture, American Airlines, Frito-Lay, Heinz, IBM, The Nike Tour and Dell.
GENERAL Marketing Generalizing your studies in marketing allows you the freedom to explore any area(s) of marketing that appeal to you and helps you round out your in-depth marketing knowledge. BRAND AND PRODUCT MANAGEMENT Develop the foundation for a position in brand or product management in a variety of industries. Historically pioneered in the consumer packaged goods industry, brand and product management are now critical components of virtually every company’s competitive strategy. HIGH TECHNOLOGY MARKETING Focusing your studies in this area prepares you for marketing success in a dynamic high tech industry. Learn to manage rapid new product introductions while engaging in the classic marketing activities of segmentation, targeting, positioning and ongoing marketing product support. MARKETING ANALYTICS AND CONSULTING Prepare for success in today’s rapidly evolving, data-focused business environment by gaining hands-on exposure to advanced marketing data, analytical tools and a firm grounding in the essentials of strategic marketing. This area of study is ideal for those pursuing careers in marketing research and customer insights as well as in marketing consulting.
Texas MBA Top Recruiters in Marketing Advanced Micro Devices (AMD) Amazon.com American Airlines Bazaarvoice Caesars Entertainment Coca-Cola North America Compass Learning Dell Dr Pepper Snapple Group GE Capital GE Company General Mills Indeed.com Intel Corporation
Johnson & Johnson Microsoft Corporation MillerCoors Nokia PepsiCo / Frito-Lay Procter & Gamble Company Rapp Salesforce.com Solyndra Unilever Walmart Whale Shark Media White Wave Foods
MBA+ program industry seminars and marketing projects The MBA+ Leadership Program’s industry seminars build upon classroom knowledge and understanding, through hands-on experiential programs like the ‘Year in the Life of a Consumer Packaged Goods (CPG) MBA Day Camp’ with Frito-Lay. The MBA+ program also offers 6 to 10 week long micro-consulting projects, connecting teams of MBAs to companies of interest to solve an immediate business issue. Recently, Texas MBAs in marketing have worked with Dr Pepper Snapple Group, Electronic Arts, American Airlines, Houston Rockets and Sandals Resorts. The Graduate Marketing Network (GMN) This flagship marketing student organization provides you with a variety of opportunities to develop marketing skills and learn more about professional opportunities in marketing through events like the Customer Insight and Innovation Workshop, Marketing Brand Camp and the Marketing “Hot Seat” Challenge. The Center for Customer Insight & Marketing Solutions (CCIMS) CCIMS enables interaction between marketing faculty, students, and industry to enhance research opportunities, academic growth, real world problem solving and student career opportunities. CCIMS MARKETING FELLOWS The CCIMS Marketing Fellows program gives select marketing-focused MBA students the opportunity to develop their marketing acumen and management skills through a combination of focused curriculum and consulting projects. The program is student led and managed with support from CCIMS and Marketing faculty.
Class of 2012 CCIMS Marketing Fellows
For more information, please contact the Texas MBA Program Office at (512) 471-7698 or visit us online at http://www.mccombs.utexas.edu/mba/full-time. Follow us @UTexasMBA