Wednesday, September 22, 2021

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Volume 140, Issue 6 Wednesday, September 22, 2021

utdailybeacon.com @utkdailybeacon

UT TikTok star @gibz_ Photos by Jamar Coach / The Daily Beacon

Gabby DePietro: Fame, self love and what’s next RACHEL PARKISON Contributor

For most students at the University of Tennessee, classes, clubs and social events are more than enough to keep the calendar full. But for TikTok star and UT senior Gabby DePietro, also known as @gibz_, life as a college student is just a little extra busy. Since joining TikTok in 2018, DePietro has amassed 2.5 million followers and 177.1 million likes on the app. It was not until the beginning of the COVID-19 pandemic, however, that DePietro’s comedy and lifestyle page first began to garner the attention that it now receives and became the platform for expression that it is today. “I think that (my TikTok) is just relatable content. It’s comedy, it’s about body positivity, it’s about me posting when I feel pretty, it’s about storytimes. It’s just literally everything. I think it’s just relatable content,” DePietro said. “I honestly think that when people go on my profile, they probably just laugh.”

With a following made up almost entirely of women — 92% to be exact — DePietro’s content has been largely focused on self love, body positivity and breaking conversational and social taboos directed at women. Behind the scenes, however, viewers may not expect that juggling life as a high profile TikToker is not always sunshine and rainbows. From tracking the growth of her follower count to analyzing why some videos perform better than others, a large part of DePietro’s presence on TikTok hinges on the analytics of her account. “People don’t realize that you have to look at the numbers. Being an influencer is looking at numbers a lot, because numbers predict who you are going to work with in the future. I think a lot of people just don’t realize how much work goes into it,” DePietro said. DePietro’s older sister Amelia DePietro is also well aware of the challenges that her sister faces as someone in the public eye. “I think the cons … are just the hate that comes with it. Obviously you’re not going to appease everyone. You’re not going to touch everyone’s soft spot in their heart. You’re not going to please everyone, and I think that

kind of gets to Gabby sometimes,” Amelia DePietro said. “I think that’s definitely the biggest con of working anywhere close to social media, just the risk of your own mental health being affected by what people have to say and the awful things people do say behind a screen.” Another unexpected downside: the often unwanted attention. Since her account took off last year, Gabby DePietro has had to adjust to the phenomenon of being recognized in public by total strangers. “Sometimes I just wish no one knew who I was when I went out. There’s been a point where I went to a bar and I kid you not probably 17 to 20 people came up to me in the span of like an hour,” Gabby DePietro said. “It’s really hard to keep a conversation with that many people in that amount of time, and I get really overwhelmed sometimes, and I just get really bad anxiety. I just sometimes wish that not as many people knew who I was.”

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Wednesday, September 22, 2021 by UT Media Center - Issuu