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Vols give up big plays in tough road match

T H E

Sausage Links Part 4

Monday, November 14, 2011

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Issue 61

E D I T O R I A L L Y

Late Showers 40% chance of rain HIGH LOW 69 63

PUBLISHED SINCE 1906 http://utdailybeacon.com

Vol. 118

I N D E P E N D E N T

S T U D E N T

N E W S P A P E R

O F

T H E

U N I V E R S I T Y

PAGE 5 O F

T E N N E S S E E

Nutrition campaign reaches out to students ‘Fruved’ promotes healthy dieting, raising awareness through guerrilla marketing for which they will be praised, or they will be caught doing something unhealthy, in which case they will be advised on Staff Writer better options and things they can do to make a better lifestyle for themselves. Beginning on Nov. 11 and lasting through Nov. 19, the “Ultimately, it is our goal to create a buzz about the camnutrition department, partnered with The Volunteer Channel paign through interaction and word of (the UT student television station), will be getting mouth. The more ridiculous, the better,” UT Fruved. The Fruved campaign is a social marParker said. keting promotion targeting the young adults of UT. As part of the pre-screening for the event, According to the flyer for the campaign, “The there will be a BMI event (gathering weights primary goal of this campaign will be to improve and heights) at Hess Hall on Saturday, Nov. healthy behaviors including increasing fruit, veg12 from 10 a.m. to 1 p.m. etable, whole grain, low-fat dairy consumption and As far as more exciting events go, there physical activity and decreasing saturated fat and will be a dance-off on the Pedestrian Mall on sugar intake among young adults.” Wednesday at 1 p.m. Each fruit/vegetable Throughout the week there will be many events team will be dancing to a specific song, such happening around campus, some spontaneous and as “Moves Like Jagger” or “Forget You.” others planned. The heaviest intervention days will However, there will be word substitutions in be Nov. 12-18. the song in order to make it more Fruved. “The campaign will start with a ‘teaser’ week Tuesday at 1 p.m., there will be a sing-off the week prior (Nov. 7-11) just to spark interest in on the Pedestrian Mall. These songs will also the campus community,” Katelyn Parker, head of be Fruved. the project, said. “Most of the interventions are The biggest event planned is on Friday at unplanned (to the public) and will happen sporadithe Presidential Court Building at noon. cally, relying on actors dressed as fruit and vegThere will be a flash mob with everyone etable characters, and exercising guerrilla marketinvolved in the campaign. The campaign • Photo courtesy of fruved.com ing and theater techniques.” directors hope to get the dance team involved Guerrilla marketing is an unconventional form Various fruits and vegetables that are part of the Fruved campaign cross in the flash mob in order to draw attention. of marketing that relies on the imagination and Volunteer Boulevard on Friday, Nov. 12. Fruved, the name of which alludes to “We are hoping to be able to meet up with fruits and vegetables, is a UT student organization that hopes to increase involvement of the surrounding environment. The the dance team (or some of the members) for point of this surprising approach is to catch peo- healthy eating among students on campus. the flash mob and the dance-off,” director ple’s attention. Sarah Colby said. There will be people around campus dressed as a banana, All in all, the campaign is designed to educate and interest interacting with other students,” Parker said. grapes, spinach, carrot and tomato making surprise visits at During the surprise visits from the characters of the Fruved students in eating healthier and making healthier decisions several locations. Surprise visits can occur in any of the dincampaign, students will be filmed caught doing a healthy act, for their life.

Jessica Vinge

ing halls, bus stops, residence halls, etc. There will also be spontaneous classroom visits, radio drop-bys and TV appearances. “We are using students dressed as fruits and vegetables to advertise and increase awareness of fruits and vegetables by

Riot Grrrl part of cultural history “I felt like I was a tailor using pins to piece together a jacket — my writing was the seams holding it together,” Marcus said. “No matter Tuesday, Nov. 9, UT played host to a spe- what I wrote, I kept coming back to the same cial guest, author Sara Marcus. Her book conclusion: Music, politics and time could not “Girls to the Front: The True Story of the Riot be talked about in isolation; they were always Grrrl Revolution” was the topic of discussion. connected, always.” She felt that telling stories was a time-testMarcus started off by reading an excerpt of one of the narratives, changing her voice to ed way to keep people’s attention. “It seduces readers by giving them this suit characters and even screaming the lyrics voyeuristic qualfeatured. ity of being For those inside the charwho are acter’s conunaware of the sciousness,” Riot Grrrl Marcus said. movement, it She even was an undershared some ground femipersonal stories nist punk about how she movement that was involved quickly spread with Riot Grrrl through the during the midP a c i f i c ’90s. Even Northwest in though she was the early-toonly about 17, mid-’90s. It she would consisted of attend rallies bands that and even made addressed her own magaissues such as zines to pass out domestic or sometimes abuse, racism sell for a dollar. and female “It was great. empowerment. The reading was Marcus engaging, as she couldn’t help addressed not but dance only the politics along as she but also her played her w r i t i n g audience • Book cover courtesy of Sara Marcus process,” Karla samples of Wozniak, prosome bands that would be considered part of fessor in art, said. “I thought it was really the revolution, the most famous including Bikini Kill and Bratmobile. She even added interesting to go to an event in a different area some little-known facts about the artists. For of study than my own.” Marcus concluded her presentation with a example, Kurt Cobain is known for advising question-and-answer segment that stirred up his fans to listen to Bikini Kill instead of some ideas in the audience. One of the most Nirvana. Marcus got the idea for the book when she memorable comments came from Kaitlin realized it was going down in history as a fad Malick, senior in sociology and African studor fashion of the time period. She presented ies, when she referenced back to the Slut Walk pictures of an oversized bulletin board cov- featured on campus a few weeks before. “I feel like this book was a more complete ered with scrap papers held up by tiny bits of manifesto than our slut walk was,” Malick masking tape. It gave all her information in order, based on people, place and time period said. “The theory was there but not the total practice. Now there is not even a theory to it.” to make a timeline.

Taylor McElroy

Staff Writer

Madeline Brown • The Daily Beacon

Dr. Raymond Arsenault, author of “Freedom Riders: 1961 and the Struggle for Racial Justice,” speaks with Ernest “Rip” Patton, Jr., one of the original Freedom Riders, during a speaking event for Arsenault in the Baker Center on Wednesday, Nov. 9.


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