Football Preview
Fall 2013
Brick-by-Brick The beginning of the Jones era David Cobb
Sports Editor
In front of a camera, Butch Jones is cool and consistent, rarely deviating from a broad but straightforward message; finding success is a “process.” “We have to be a better football team and a better football program minute by minute, hour by hour, day to day, month by month,” Jones said while on his biggest stage yet at SEC Media Days in July. The first-year UT coach has been on the job nearly nine months, time which has featured relentless recruiting efforts and a few dozen practices. But those months have now given way to the fall, and it brings a 2013 schedule that features five of the Associated Press top 10. So even though he is patenting big picture slogans like “brick by brick” and “rise to the top” to the outside world, it only takes a few minutes of observing practice to realize how seriously Jones takes the present. If the Vols are to correct a 5-7 record from 2012, urgency is a necessity. “On the bounce,” Jones yells hoarsely between every drill at practice as players sprint to new locations on the field. “Tennessee football don’t walk,” he likes to say over a loudspeaker that reverberates to the streets surrounding the UT football practice complex. At one particular morning workout in the heart of fall camp, Jones issued more than just a physical challenge to the 117th installment of Tennessee football. “Too many losing habits around here,” he yelled before challenging the “psychological disposition” of the Vols as they struggled to correctly execute a punt protection scheme. Even down to special teams intricacies, Jones is detail-oriented while still maintaining a big picture mentality that, among other things, has included an open door policy with former players, outreaches to past coaches and the introduction of a “Smokey Gray” uniform. And somewhere in between he has won the affections of UT’s team leaders that have persevered through one of the most adverse times in Tennessee football history. “He comes in the room and puts a smile on your face, I guarantee it,” senior defensive end Jacques Smith said at SEC Media Days. “Yet he’s genuine in everything he does.” Jones coached Cincinnati the past three seasons, leading his teams to a 23-14 record and a pair of Big East championships over the span. He was on the visitors sideline for UT’s 45-23 win over the Bearcats in 2011.
His resume does not feature any Super Bowl championships like that of Jon Gruden – the coach UT fans longed for after Derek Dooley was fired – but Smith clarified that it is not necessarily Jones’ accomplishments that have players and recruits buying into his sales pitches. “It’s not because he’s Butch Jones,” Smith said. “We beat Cincinnati. It’s because he’s really trying to get into the lives of these players and let them know that Tennessee is (one of the most storied) programs in college football history. Not only that, but we’re going to rise to the top, rise to the occasion, and be a team that wins in November.” In recruiting rankings for the class of 2014, UT has already risen to the top, assembling a group of 24 verbal commitments that is ranked No. 2 in the nation by Rivals.com. Senior offensive lineman Ja’Wuan James has more than just a hunch regarding what has helped Jones experience success in recruiting. “Just the way he attacks it, the way he approaches recruiting, everything he does is high energy, high everything and I think that’s attractive to these kids nowadays,” James said. “I think that’s attractive to us too... “Coach Jones is the type of person that in seven months has us ready to run through a brick wall for him. He’s that type of guy.” Junior left tackle Antonio “Tiny” Richardson – a brick wall in his own right on the football field – also offered a window into the relationship he has cultivated with Jones. “He’s so personable,” Richardson said. “He’s always texting my phone, calling my phone. I’ve never had a coach that texted my phone. When he texts my phone I’ll be like ‘hold on, am I in trouble?’ But he’s really genuinely texting me and calling me to see how I’m doing. “And when you have a coach like that, you can’t help but want to run through a brick wall for him.” Saturday’s season opener against Austin Peay will mark Jones’ first Vol Walk and first trip through the “T,” but it won’t mark the beginning of his understanding of UT tradition. He has been peddling that brick by brick for the past nine months. “You’re talking about one of the most storied programs in all of college football, and if I’m a young man to be able to say ‘I helped build Tennessee back to the elite in college football,’ that’s something that’ll live with you forever,” Jones said. “That’s something that we’re selling. And obviously, I believe we’re a commodity that people want to be in.”
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