Masterpieces Industrial Design Engineering
2009
Preface A masterpiece is (a) something superlative of
has become one of the most popular
its kind, and (b) a piece of work that proves
programmes at Twente. The source of its
a person is a master in his subject. That is
popularity
what you will find in this booklet: the ‘final
to its strong relationship to artefacts in
masterpieces’ of the first fifty students of
people’s everyday life, and by the fact
the Industrial Design Engineering master’s
that the programme combines aspects
programme (IDE) at the University of Twente.
of many subjects — from technology and
can
possibly
be
attributed
management to psychology, ergonomics, Industrial Design Engineering is one of the
creativity and philosophy. The students who
four master’s programmes of the faculty
get a master’s degree of Industrial Design
of Engineering Technology. The others are
Engineering are capable of integrating the
Mechanical Engineering, Civil Engineering
various knowledge and academic domains,
& Management and Sustainable Energy
both by researching them and by designing
Technology.
new applications.
The Industrial Design Engineering master’s
We hope you will enjoy reading these
programme started in study year 2003/04
summaries
and takes two years for students to
Engineering master’s students’ final projects.
of
our
Industrial
Design
complete. The first student finished his study in May of 2005. In its short period of
Prof. Arthur O. Eger
existence, Industrial Design Engineering
Chair of Product Design
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the
Industrial Design Engineering
Programme Structure The
department
of
Industrial
Design
Engineering offers a Master’s of Science
Master’s of Science Programme at the University of Twente
programme that can be completed in two years (120 EC). The programme consists of a common core supplemented by four specialization areas (tracks) — Design & Styling (D&S), Management of Product Development
(MoPD)
and
Emerging
Technology Design (ETD). Recently, the faculty developed the track ‘Architectural
Admission Requirements
The study educates master students to think
Students who have obtained a Bachelor
strongly supported by the Construction
and work at an academic level. Graduates are
of Science degree in Industrial Design
Building group. A trial version of this track
(ABCDE), which is positioned within IDE and
able to design new products and processes.
Engineering (IDE) from any of the three
was organised in the year 2008/09. The
These products should be considered from
Universities
The
IDE master’s programme consists of theory
a broad perspective, including tangible
Netherlands are admissible to the Master’s
courses and projects (together 75 EC) and a
products as well as product related services
programme. In addition, candidates who
master’s graduation assignment (45 EC).
and systems.
of
Technology
in
have completed a Bachelor’s of Science from a comparable programme and who
The coordinator of the track approves a
The study deals with the fundamentals
have also successfully finished the pre-
student’s program after a careful check of
of
master programme in IDE may be admitted
its coherence and depth. Subsequently the
Industrial
Design
Engineering
and
emphasizes applying that knowledge to
to our master’s programme.
program is submitted to the Examination
general solutions or ways of working. The
Committee for final approval. The student
master’s programme also encourages and
is admitted to the chosen courses after
fosters the student’s ability to learn. The main focus of the study is the integration of knowledge from various domains.
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Building Components Design Engineering’
Introduction
Choice of master and specializations
The graduation assignment is an individual
Students must indicate the track they would
project which focuses on either design or
like to follow at the moment they apply for
research. The assignment can be performed
obtaining this approval.
the master’s in IDE. Students should choose
in one of the university’s laboratories or in
their optional subjects and they learn how
a company or design firm. The graduation
to prepare for their graduation assignment
projects give students the opportunity to
(which they will choose themselves) and how
demonstrate their knowledge and the skills
they will appoint their graduation project
they have acquired during the preceding
supervisor.
years.
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Master’s
Programme Tracks A short description of each is provided on the next pages.
Architectural Building Components Design Engineering The building industry is changing rapidly.
solutions, components and manufacturing
Professional and private clients demand
processes, distribution channels and brands.
custom-made buildings and their need
These new building practices call for new
for building products and components is
competences and employees who are
growing. Suppliers strive to offer many
educated to do the job.
variations in order to deliver tailored solutions. They do this by standardizing and using to their fullest existing technical
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Design & Styling
Emerging Technology Design
An industrial design engineer needs to
A lot of theoretical renewals and new
Material Science, Surface Technology, etc.)
play several roles. Sometimes, the most
technological principals are rarely applied,
and studies the core principles and concepts
important part of industrial design is the
because nobody translates them into a
as well as recent developments within this
application of a new technology. Other
product or application. In this track, students
field. In addition to technology courses, the
times the development of a better user
learn how to bring state of the art technology
students follow some general Industrial
interface is more important. Most design is
to
Design Engineering courses, which focus on
about the combination and integration of
Technology Design is the generic term for all
integrating technology, market conditions
different aspects. Styling always plays an
education programmes in which technology
and human factors into the design process.
important role. In the master’s programme
is the departure point for the design of (new)
track of Design & Styling attention is given
products. Each student chooses a certain
the
consumer
market.
Emerging
to all aspects of product development, but
technology (e.g. Biomedical Technology,
the focus points are styling, the design
Smart Products, Fluid or Solid Mechanics,
of emotional benefits and evolutionary product development.
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Management of Product Development
Graduation
When
The final part of the IDE master’s programme
launching
new
products,
it’s
directly involved in a product’s design, he
essential to progress through the product
or she needs to be aware of various design
is the master qualification assignment. This
that prove that they have fulfilled the
development stages (from product concept
techniques in order to adequately lead
final project is preferably performed in
qualification requirements for the MSc program.
to finalized product) quickly and efficiently.
multi-disciplinary design teams. This may
conjunction with a company or organization.
In this track, students learn to effectively
include drawing up a product development
It is also possible to complete this requirement
manage the product creation process and
plan, drafting recommendations for the
abroad. This final master’s assignment covers
to communicate with a variety of target
organization of a product’s development,
45 EC (nearly eight months fulltime).
groups, both internally and externally
setting up a feasibility study and optimizing
(e.g. clients and suppliers). Although the
a product’s life cycle.
Students are directed to choose assignments
product development manager is not always
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Vincent
Steenbrink
graduation company professor university mentor date master track
Vincent Steenbrink InDialoog Arthur Eger Maarten Bonnema 27 May 2005 Emerging Technology Design / Smart Environments
The number of elderly people in society is increasing rapidly. These people will need more and more care which, in time, will cause financial problems for the care sector. By keeping people self-supporting as long as possible, these problems can be controlled. The automation of activities around the house, such as access lighting and
Self-supporting, as long as possible!
personal alarms, can help people to remain independent. The design outlined in this
Self-supporting
as long as possible!
thesis consists of three parts. Firstly, there is an access system that allows the resident to open his door with a keychain. However, his or her care worker can only gain access with a specially-generated pin code (that will only work for a short time). Secondly, it is possible to operate all the home’s equipment via the lighting system. And finally, a personal alarm system, connected to both the lighting and access systems, will warn the care worker and provide him with an access code.
1 12
2
1 scheme ‘access to house’ 2 user interface of the access system
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Koen
van der Wal
graduation company professor university mentor date master track
Koen van der Wal Marketresponse Arthur Eger Arthur Eger 30 August 2005 Design & Styling
Co-Creation, the active involvement of users in innovation & design
Co-Creation,
the active involvement of users in innovation & design
In this study, the possibilities of co-creation
in the generation of new business insights
for market researchers, designers and
and
consumers are examined. Co-creation is
consumers with the possibility to design
defined as ‘the active and direct involvement
their own products or to show companies
ideas.
Online
toolkits
provide
of the user in the product development
their ideas for new products or product
process’. This process can give companies
improvements. Sometimes, consumers even
important in-depth user insights and ideas
take the initiative and begin to create new
for innovation. Several examples of co-
products together with their community.
creation can already be found in literature.
Finally, companies design products that are
These methods vary in the extent to which
‘open for change’ after purchase. Consumers
the consumer is involved in the product
can adjust these adaptable products to their
development
individual needs.
process.
In
co-creation
workshops, consumers actively participate
2 1
1 segments in BSR model (Brand Strategy Research model) 2 visualisation of users taken from Koen’s thesis
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graduation company
Wouter
Veeman
professor university mentor date master track
Wouter Veeman Philips DAP Bart Koopman Edsko Hekman 23 December 2005 Emerging Technology Design / Biomedical Products
Beating Headaches
flexible handgrip
green start button
red stop button
feedback display
rounded edges for fast opening
power plug
Beating Headaches Clinical research shows healing effects
includes people between 25 and
when pulsed electromagnetic fields
45 years of age. A product has been
are applied to people with migraine
designed for this target audience. The
headaches. The therapeutic effect
product’s approval is primarily subject
fields’
to the guidelines of the FDA, EMC
influence on the vessels in the brain
comes
from
the
magnetic
and MDD. Consumer insights and an
and it is without negative side effects.
analysis of the product’s competitors
A small coil is capable of producing
are taken into account in the final
the required magnetic fields, making
design. Relevant markets include the
a small and handy product possible.
growing demand for over-the-counter
These are important product aspects
and pain management products.
for the chosen target audience which
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Victor
van Eekelen
graduation company professor university mentor date master track
Victor van Eekelen stevens idĂŠ partners Arthur Eger Jacques Stevens 14 July 2006 Design & Styling
Redesign of a pond filter and corporate design for Calictus
2 1
redesign of a
pond filter
and corporate design for Calictus Calictus originated in the Kyoto Koi
was the removal of the stainless steel
Farm. A koi carp is an ornamental fish
tube from the filter housing. This tube
that can be worth several thousand
caused deformation and tension in
Euros. Koi carps produce a lot of waste
the product which led to leakages.
and, therefore, it is important to keep
In addition to improving the filter,
the pond clean. Calictus created a
suggestions were made to entirely
new way for filtering pond water,
recreate the product. A proposal for
without the necessary maintenance
this new design is outlined in the
of the filter. A few years ago, Calictus
second part of the assignment about
started selling their system. Results
corporate design. In this section, the
showed that the product contained
creation of the corporate identity of
a few production problems. The first
Calictus is described.
part of this assignment was to improve the pond filter. The main improvement
1 filter  without screen 2 material concept  form study for pond filter
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graduation company professor
Wouter
Dijkstra
university mentor date master track
Wouter Dijkstra Vredestein Arthur Eger Arthur Eger 21 July 2006 Design & Styling
The Vredestein Spacemaster is a spare wheel that, due to its special construction, is foldable. In its folded state, it requires less boot space. The advantages of the Spacemaster, compared to conventional spare wheels, are the increased driving range (up to 3.000 km) and the good drivability.
Design of a foldable spare wheel
design of a
Foldable spare wheel The goal of this project was to design a new concept spare wheel that is more compact than the current Spacemaster. After an examination of the present Spacemaster and its competitors, five different concepts were generated. These concepts were visualized with the aid of computer models. The chosen concept uses a plastic tire combined with a foldable rim. A prototype was developed from the winning concept and, when folded, it turned out to be more compact than the current Spacemaster. In total, the volume used was reduced 65%. During the inflation of the product, the plastic tire unfolds and a spare wheel appears.
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graduation company professor university mentor
Sanneke
Peffer
date master track
Sanneke Peffer University of Twente Fred van Houten Eric Lutters 10 August 2006 Management of Product Development
The Roadmap Development Method
The
Roadmap Development Method
Creating successful products is difficult.
knowledge and context. First, all the
The
development
aspects are analyzed separately to find
methods designers use for the design
the most important characteristics for
current
product
process are inadequate in several ways.
the method. Then, they are analyzed in
The object of this study is to solve
relation to each other. After selecting
these problems by giving designers
a useful process layout, the tool is
a product development tool that
created,
incorporating
the
stated
supports creativity, includes a way
requirements. Finally, the new method
of conserving knowledge, and allows
is tested in practice.
for validation of the process’ results. The development of this tool is based on three key elements: the process,
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graduation company professor
Imo
Muller
university mentor date master track
Imo Muller TBWA\Designers Company Fred van Houten Eric Lutters 11 August 2006 Management of Product Development
Nowadays, companies are working together more and more to introduce new products. Brands
form
combine
partnerships
resources
such
in as
order
to
knowledge
transfer, credibility creation, image transfer, cost efficiency and market development. The object of this project is to develop a method, including guidelines, that manages
Dual Branding
dual
branding
initiatives
for
product
development, focused on packaging design. This method was based on existing literature about dual branding, the findings from interviews with dual branding experts and an example analysis. The roadmap makes
Dual Branding it possible to deal with the most important dual branding consequences. To illustrate the prescribed guidelines, a case study was performed — namely, the Senseo package was redesigned based on its current problems and the applicable guidelines outlined in this project.
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graduation company professor
Annemieke
Vliegen
university mentor date master track
Annemieke Vliegen Thales Nederland Fred van Houten Mascha van der Voort 28 September 2006 Management of Product Development
Play & Design The company Thales searches for a structured way to collect and use performance values from their products. This task is accomplished with a Product Parameter Database. The assignment from Thales was to gather the user
Play & Design
requirements with regard to this database and to develop a user interface for it. The University of Twente conducts research on Scenario Based Product Design. One of the methods used for this research was gaming. In this thesis, the assignment from Thales was performed by using the gaming method. The usefulness of the gaming method is evaluated by comparing its process and its results with the results and the process of interviewing the (potential) stakeholders. Gaming proved to be a suitable design method in a larger company where communication between different departments is a problem. Despite
what people do
explicit behaviors & spoken preferences
what people say what people say about what they do
problem solving & attitudes that are difficult to express
inferences from what is different between the three
implicit meanings & values
gaming’s positive characteristics as a design tool, methods like gaming cannot replace traditional methods. To construct a realistic and useful game, initial information about the situation is always necessary.
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graduation company
Renske
Schijvens
professor university mentor date master track
Renske Schijvens Royal Grolsch Fred van Houten Eric Lutters 29 September 2006 Management of Product Development
For the past several decades, beverage cans have not undergone many perceptible changes. The innovations that have been made
Comfortcan
have been primarily focused on efficiency in production and reduction of material expenditure. Grolsch aims to break through the homogeneity of the category and restore the premium status of beer. To emphasize the
Comfortcan
premium status of beer the following project description has been formulated: ‘Optimize present beverage cans to provide comfort of opening, carrying, drinking and pouring (i.e. user convenience), to provide cool beer and avoid metal taste of the beer.’
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graduation company
university mentor date master track
Rick
Bolscher
professor
Rick Bolscher University of Twente Fred van Houten Eric Lutters 20 December 2006 Management of Product Development
Development of the Design Enterprise Tool 30
The main activity of a designer is to develop new products that match customer acceptance. A product is usually launched into the market in the name of an enterprise. This study assumes that an individual designer has the intention to develop a product idea and to launch it into the market in the name of a new enterprise. The designer must focus on two activities: developing products and developing an enterprise. To support these activities, the Design Enterprise Tool (DET) has been developed. The DET is based on six issues: knowing the rational system perspective, the natural system perspective, the open system perspective, elements of enterprises, life cycle theory and research on start-ups. The DET was implemented in
development of the
Design Enterprise Tool
a case study (the ‘drinking cup Opmaat’). During this study, the concept was developed into an industrial applicable product. The implementation of DET resulted in future planning of the product and a start-up company.
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graduation company
Rinus
Pelgrum
professor university mentor date master track
Rinus Pelgrum Philips Applied Technologies Fred van Houten Eric Lutters 21 December 2006 Management of Product Development
Preparing for the Future Landscape
In the future, Philips aims to position itself
Philips. These insights helped to support
as a more innovative organization. The
the development of new organizational
architecture of the company that will enable
architectures. In order to deal with these
this change is the subject of this study.
observations, a method was introduced
The research was conducted by studying
to generate guidelines with regard to the
preparing for the
Future Landscape literature and by interviewing experts
organizational architecture. This was done
from both within and outside Philips on
on the basis of expectations about changing
several subjects related to organizational
environmental characteristics and industry
architecture aimed at innovative positioning.
conditions.
The results have been validated by experts from different product divisions within
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graduation company professor
Elwin
Kersten
university mentor date master track
Elwin Kersten University of Twente Fred van Houten Eric Lutters 23 February 2007 Management of Product Development
The Virtues of Trend Information
the virtues of
Trend information The topic of this thesis is how information
Mobile. Through cooperation with CoSight,
about trends can enrich a product design
Designafairs had access to qualitative
firm’s design process. During a six month
research in cutting edge trends, which were
internship at the Munich-based product
defined in a Design Trend Report and Design
design firm ‘Designafairs’, it was possible
Style Observations. The result of this study
to investigate their processes and tools.
is a restructuring of the design process
This project focuses on how Designafairs
in which the trend information has been
identifies trends, how this information flows
integrated.
in the design process and how this process can be improved. The firm was founded in 1997. Previously, the design firm was the internal design department of Siemens
1
1 ‘vox’ telephone as a case study in which the trend information is applied. The phone has 3 functions: to call, sms and take notes.
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graduation company professor university mentor
Annemieke
Raven
date master track
Designing for women is often done in a cut-
Annemieke Raven Spirid Creation Arthur Eger Margot Stilma 23 March 2007 Design & Styling
and-dry way by ‘making the product pink’. Although some women like these products, there are better ways to create products that women like. Research shows that men and women appreciate products differently. These differences can be attributed to biological differences and are not necessarily restricted
Design for women, beyond the pink era
to the product’s form or style. They may also consist of functionality, interaction with the product, communication about the product, quality, production, sales methods, etc. These differences were translated into design rules which were then applied to a concept PDA.
Design for women, beyond the pink era
The concept PDA was then put to the test and the results of this survey support the theory that women and men differ substantially in their appreciation of products, but also that a large group of male users appreciate a more ‘female approach’ to design, including, for example, how they interact with the product.
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graduation company professor
Hugo
Boiten
university mentor date master track
Hugo Boiten University of Twente Fred van Houten Eric Lutters 23 March 2007 Management of Product Development
Product Portfolio Management at SME’s in the Netherlands
A lot of small and medium sized enterprises (SMEs) are active in the development of new products. However, they often do not use formal procedures to develop products, as is
Product Portfolio
Management
at SME’s in the Netherlands more common at larger firms. The focus of this project is how Product Portfolio Management (PPM), which has proven to be useful in large firms, may contribute to effective product development in SMEs. A portfolio guide was developed to introduce SMEs to the mechanics of PPM. This portfolio guide was performed at seven Dutch SMEs in order to verify its effectiveness and to discover how SMEs want PPM to be applied at their firms. An improved version of the portfolio guide was created, based on the results of the case studies. Product Portfolio Management proved to be a method that was understood and accepted by the SMEs. It is a suitable means to improve effective product development at SMEs.
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Julia
Garde Family Shell, design of a neonatology patient space
graduation company professor university mentor date master track
Julia Garde Isala Klinieken Arthur Eger Wieteke de Kogel 24 May 2007 Design & Styling
Family Shell
design of a neonatology patient space A new space was developed for the
situation of the parents. At several
neonatal patients and their parents
moments during the design process,
at the Insala clinics in Zwolle. The
nurses and medical staff participated
design process’ main focus was on
in the decision making, including via
the site’s ergonomics, i.e. for the
a life-sized projection in the virtual
hospital attendants, and the emotions
reality lab at the faculty of Engineering
it evoked — namely, for the patients’
Technology. The result of the project
parents. Before the project’s start,
is the ‘Family Shell’, a patient’s space
theoretical
with a completely new ergonomic
was
40
and
conducted
practical
research
regarding
medical
organization of the equipment and a
regulations, ergonomic problems for
design that offers a feeling of security
the staff members and the emotional
and privacy for the patients’ parents.
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graduation company professor
Kevin
Capota
university mentor date master track
Kevin Capota SusaGroup / Monito BV Arthur Eger Thea van der Geest 22 June 2007 Design & Styling
In this thesis, a combined dimensional and discrete emotional approach was introduced for measuring emotions elicited by the interaction process of websites. Two online experiments were set out to measure the emotional experience of different stimuli. By indicating a position on the dimensions of pleasure and arousal, participants were
Website & Emotions
asked to score corresponding emotion words that would relate to their position on the dimensions. In addition, they were asked to indicate random emotion words that were not related to their position. It was expected that scores on the corresponding emotion words would be higher than scores on the random emotion words. As expected, results for both experiments showed that corresponding emotion words scored significantly higher,
Website & Emotions indicating that a combined dimensional and discrete emotion approach was feasible in measuring emotional interaction experiences elicited by websites.
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Marijke
Timmermans Design of a suit for inertial motion capturing 44
graduation company professor university mentor date master track
Marijke Timmermans Xsens Technologies Bart Koopman Edsko Hekman 24 August 2007 Emerging Technology Design / Biomedical Products
Inertial motion capturing is a technique
product is still new, its performance is still in
currently being developed for real-time
development. Not only the moving suit, but
analysis of human motion. The main
also the muscles and skin moving around the
advantage of inertial motion capturing in
bones, often cause erroneous movement of
comparison with other motion capturing
the measuring unit, leading to errors in the
techniques is that no complex lab is required.
motion analysis. In this project, the challenge
Moven is one of the few products suitable for
was to minimize the measurement unit’s
full-body motion analysis. Recently, the first
movement by optimizing the attachment
version of Moven was introduced. The system
of the measurement units at the upper leg,
works well, and has a coherent, simple, and
where the soft tissue artifact is the most
strong appearance. However, because the
problematic.
design of a suit for
Inertial motion capturing
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Marloes
Scholman
graduation company professor university mentor date master track
Marloes Scholman Sparta Fred van Houten Eric Lutters 31 August 2007 Management of Product Development
Sparta’s ION, an electric bicycle with invisible pedaling support, has been a great success since its introduction in 2003. To increase sales and provide a better chance at attaining an export market, Sparta aims to develop a bicycle with a detachable battery. Preliminary research for the development of such a product resulted in a list of requirements
Development of a detachable battery for Sparta
and a specific development method for the
Development of a detach able battery for Sparta approach of the project. The detachable battery in the bicycle would have to be invisible, easily detachable, applicable to a gents, ladies, low instep bicycle and to smaller bicycles intended for export. It would also have to provide a larger cycling range. Various ideas and product concepts were conceived and evaluated. A detailed design was made of the most preferred product concept, resulting in a functioning feasible concept, in which the attaching and detaching method was as natural as possible and the battery was integrated with the bicycle. The result of this design project was a very promising product proposal, answering most of the original requirements. Because of confidentiality reasons, none of the pictures of the end result are published in this booklet.
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Designprocess 24-36 months
Âą 3 months
graduation company
Anouk
Driessen
professor university mentor date master track
Anouk Driessen Royal Grolsch Fred van Houten Eric Lutters 31 August 2007 Management of Product Development
idea Idea generation generation
concept phase Concept phase
detail phase Detail phase
concept choice
? months
commercialise Commercialise
launch of the product
time to market: 2-3 years
Development of a patent policy for Royal Grolsch
Grolsch wants its innovations to reach the
procedures in different countries). Secondly,
world and, therefore, the protection of their
practical research was carried out, in which
ideas and inventions is vital, especially
patent experts and other companies were
since Grolsch often cooperates with other
interviewed and the link between designers
companies to introduce a product to the
and patents was investigated. Then, the
market place. Grolsch wants to have a clear
results from literature and practice were
insight into how patents can be used in their
compared, which led to a standard list of
innovation projects. Therefore, a patent
elements. This list can be used as a starting
policy and its implementation needs to
point for companies that want to formulate
become a part of the innovation procedure.
a patent policy. Next, this standard list was
To be able to write the patent policy for
included in Grolsch’s policymaking method
Grolsch, extensive research was conducted.
and the development of its patent policy.
Firstly, patent theory was studied carefully (e.g.
patent
rules,
patent
application
Development of a patent policy for Royal Grolsch Patent application process 0 months months
12 12 months months
Priority Priority year year
PCT PCT
30 30 months months
European European procedure procedure
50 50 months months
>60 >60 months months
max 240 max 240 months months
Netherlands Netherlands United Kingdom United Kingdom France France
USprocedure US procedure AU procedure AU procedure
Filing Dutch Filing Dutch patent patent application application
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Filing foreign Filing foreign patent patent applications applications
Filing European, Filing European, US andAU AU patent US and patent applications applications
Translations Translations
Grant ofofthe Grant the patents patents
End ofofthe End the patent patent
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Vincent
Geraedts Design for All: HEMA kitchen accessories
graduation company professor university mentor date master track
Vincent Geraedts HEMA Arthur Eger Robert Wendrich 7 September 2007 Design & Styling
Design for All
HEMA kitchen accessories HEMA wants to use the concept
of the products currently available,
of ‘Design for All’ to improve their
extensive
products.
puts
performed. Using this information, a
human beings central in the design
set of twelve kitchen accessories was
process. For instance, aspects such as
developed. During the design process,
This
philosophy
market
research
was
convenience, comfort and ergonomics
two-dimensional
played an important role in the design
were made and several consumer
computer
models
of HEMA’s new kitchen accessories.
tests were conducted using three-
Currently,
of
dimensional models and prototypes
kitchen aids is available. However
(which used rapid prototyping). Three
few products are suited for elderly
new principles were introduced for the
a
wide
assortment
or handicapped people. And if they
creation of a garlic press, a jar opener
are, their appearance is either boring
and a (ring) tin opener.
or stigmatizing. To get a clear picture
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graduation company
Renske
Landman
professor university mentor date master track
Renske Landman IdĂŠnĂŠa (France) Arthur Eger Mascha van der Voort 14 September 2007 Design & Styling
Communicade: building a bridge between ergonomists and designers
Communicade
building a bridge between ergonomists and designers Currently, the usability of a product
it is complete, provides techniques
is the major focus during its design
that
process. This means that ergonomists
appropriate
support
communication representations,
and uses
and designers must work together
personas and scenarios, and has
intensively.
flexibility. During workshops, parts of
Unfortunately,
these
collaborations are not yet optimally
the method were tested to see if its
supported by for example, a shared
essential techniques were executable,
design method. This often leads to
had the desirable effect and supported
communication
communication between ergonomists
problems.
In
this
research, a design method called
and
Communicade was developed that
indicated that Communicade is able
integrates ergonomic activities and
to facilitate collaboration between
supports
ergonomists and designers.
communication
ergonomists
and
between
designers.
designers.
These
workshops
1
This
method has the following features:
1
52
method overview  Purple squares are activities performed by the ergonomist and designer together; the red squares are performed by the ergonomist, and the blue by the designer. The green arrows represent the iterations in the method
53
graduation company professor university mentor
Ruud
Elders
date master track
Ruud Elders Ferm Fred van Houten Eric Lutters 12 October 2007 Management of Product Development
Improving the New Product Development process at Ferm
improving the
new product development process
at Ferm
This report analyzes the innovation
portfolio
and product development process
addition to reviewing the innovation
at Ferm, a supplier of power tools
process, the product development
for semi professionals and the DIY-
process was analyzed on the following
management
system.
In
market. Ferm’s innovation and product
subjects: design method, information
development process was analyzed
and knowledge exchange, the decision
by using the Swing Drill project as
making process, patent policy and
a case study. This project covers
project planning. Based on these
the development of an innovative
results and Ferm’s experiences during
cordless drill. After performing a
their
large part of the design trajectory,
projects, the chance of a successful
the innovation process was analyzed.
product development process has
Ferm’s innovation strategy can be
increased.
first
in-house
development
improved through consumer testing, by implementing a marketing campaign test and by setting up a strategic
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55
graduation company professor university mentor
Josselin
Bode
date master track
Josselin Bode TBWA\Designers Company Fred van Houten Eric Lutters 1 November 2007 Management of Product Development
Revitalizing dormant nostalgic brands from a packaging design perspective 56
Revitalizing dormant nostalgic brands from a packaging design perspective
1
2
3 Marketing literature suggests a ‘new’ and
to create that nostalgic feeling. In line
possibly ‘interesting’ variable for segmentation
with research, this project recommends
of the (grey) market — nostalgia. Elderly people
the following: to apply, test and evaluate
will probably buy products and brands
the model and its resulting packaging
which they know from their youth. Nostalgia
design; to translate the developed model
could empower a brand’s comeback. Because
into a business plan for implementation;
the Dutch population is aging, it might
and, finally, to ensure a synergy between
be possible and beneficial to revitalize
TBWA\ Designers Company, the client and
‘dormant’ brands that older people feel
the designer.
nostalgic about. The design and packaging of a product can be a useful tool in order
1
background of nostalgia
2
questionnaire results ‘associative network of Caraco’
3
the ‘new’ packaging design for the revitalization of Caraco
57
graduation company professor
Huub
Mulhof
university mentor date master track
Huub Mulhof D’Andrea & Evers Design Arthur Eger Wouter Eggink 1 November 2007 Design & Styling
Designing for elderly people
designing for
Elderly people Dutch society is aging (‘becoming
‘formative years’. The period effect
grey’). By 2040 over 30% of the
refers to the influence of the present
population will be 55 years of age
day. The age effect is concerned with
or older. This coming generation will
the physical problems that come with
differ completely from the present
age. Based on these effects, a tool
generation of older people. They will
was developed and tested to design
have more money to spend, will be
different products for people in this
more active and more idealistic. Also,
target group.
there will be lots of differences within this group of older people, so it won’t be possible to approach them as one, homogeneous group. This thesis examines the differences within this target group. Three effects were found that most influenced the tastes and behaviours of the group: the cohort effect, the period effect and the age effect. The cohort effect refers to the time period that most influences the rest of a person’s life — namely the time span between 15 and 25, the so-called
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59
Hans
van den Berge
graduation company professor university mentor date master track
Hans van den Berge Philips Lighting Arthur Eger Maarten Bonnema 6 December 2007 Design & Styling
LEDs (Light Emitting Diodes) are becoming an
accepted
conventional
technical
alternative
lighting.
LEDs’
for
smaller
dimensions, their longer lifespan and their significantly
lower
energy
consumption
are fueling new application possibilities. According to the ‘master plan 2010,’ Philips wants to shift from ‘efficiency’ to ‘lifestyle’.
Design for LED systems
For the Product Design Group of Lighting this means that the integration of aesthetical design in the technical design process is
Design for LED systems becoming more important. The goal of this study was to propose design rules for feasible product concepts and to design two feasible product concepts of which at least one working prototype could be built. The final result of this study was a set of design rules, a demonstrator using LED technology and, as an unplanned consequence, two patent applications. The demonstrator was a desk lamp and an LCD screen backlighting system.
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graduation company professor
Falco
Olivier
university mentor date master track
Falco Olivier Mepal Rosti Arthur Eger Wouter Eggink 14 December 2007 Design & Styling
In this thesis, the development of a new generation of the Campus lunch set is described. To improve the innovation process at Mepal Rosti, a design method named ‘IGAS’ was also developed. Currently, design methods are mainly developed to improve the design process. IGAS helps to find input for the whole design process by systematically
Design of a lunch set for primary school children
analyzing the product’s aspects. The main target group for the Campus lunch set is
Design of a lunch set
for primary school children children between the ages of four and twelve. The lunch set currently used in the Netherlands is, by far, the market leader. The final design of the new generation lunch set consists of redesigns of the current drinking cup, lunchbox and pop-up drink bottle, but also of concepts for a fruit box, name labels, a divider and a system for schools to store all the lunch products. During the design process, the IGAS method was used and evaluated. Because of confidentiality reasons, none of the pictures of the end result are published in this booklet. Some pictures of the preceding Mepal lunchboxes are.
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graduation company professor
date master track
Jan
Tijssen
university mentor
Jan Tijssen Friesland Foods Arthur Eger Roland ten Klooster 20 December 2007 Design & Styling
The Total Package
1
The Total Package
64
When people go to a supermarket,
physical aspects (shape and material)
they are bombarded with thousands
and five graphical aspects (color,
of different packages. Fully-packed
typography, brand mark, imagery and
shelves
competing
graphic devices). Graphic devices may
products fight for the attention and
crowded
with
be squares, circles, lines, ornaments,
affection of the shopper. The goal
etc. The evaluation method developed
of this study was to formulate and
by this thesis concentrates on the
validate a coherent and universal
graphical aspects, since they are the
method
easiest to change. With the method
to
evaluate
and
change
appearance characteristics of a specific
brand value, preference value
packaging design in order to optimize
and shelf value can be
the impact on the shopper at the point
measured. The method
of purchase. Packaging can be divided
was tested on twelve
into seven design elements that make
variations
up the total appearance. There are two
product “Slankie”.
of
the
1
the packaging design process
2
three values A good package should perform well in shelf between competing products, should express the brand values of the product clearly and should be preferred above other alternatives.
3
a spread from Jan’s thesis
2 3 65
1 assembled 1:1 scale model 2 various parts for the 1:1 model 3 interior sketch
Arjen
Haisma Design for the interior of the Donkervoort D8 GT
2 graduation company professor university mentor date master track
Arjen Haisma Donkervoort Automobielen Arthur Eger Arthur Eger 30 January 2008 Design & Styling
1
design for the interior of the
Donkervoort D8 GT A design was made for Dutch car manu-
construction of some technical details.
facturer Donkervoort Automobielen.
Within this frame, the interior’s styling
It concerned the interior for the new
was created. The design was developed
Donkervoort D8 GT. The D8 GT is the
using both sketching techniques and
first model to be equipped with a
CAD technology. Using these CAD
hardtop roof. The source of the design
files, a prototype was built. This was
was based on the company’s history
presented at the Salon de l’Automobile
and the background of the current
in Geneva in March 2007.
model line-up. Functionality is a key factor for Donkervoort cars, so this feature was the core requirement for the design process. First, the roof and doors were developed, followed by the
66
3
67
Wouter
de Boer Redesign of a beer pump for use at home
Wouter de Boer BV / Royal Grolsch professor Arthur Eger university mentor Arthur Eger date 15 February 2008 master track Design & Styling
graduation company First
1
Beer pump redesign for use at home
In 2004, beer pumps for home use
liquids faster. The project’s result was
were introduced to the market. These
with a set of design proposals for the
products make it possible to tap ‘beer
chosen system.
on draught’ from small vessels. Several beer brands developed their own
Because of confidentiality reasons, none
system. The present systems have a
of the pictures of the end result are
few shortcomings. The most important
published in this booklet.
one is that it takes a long time to cool the beer to the desired temperature. In this project, research was conducted in order to discover methods for cooling
1 measurement setup measuring the cooling time of competitor’s devices
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graduation company professor
Jikke
Bakker
university mentor date master track
Jikke Bakker Lundia Arthur Eger Maaike Nijkamp 28 March 2008 Design & Styling
Proposal for a redesign of the Lundia Original system
proposal for a redesign of the
Lundia Original 1
2
In this project, proposals were made for the redesign of the Lundia Original system. This wooden shelving system has been produced and sold as a consumer product by Lundia since 1970. Since 1998, Lundia has sold other storage systems and furniture as well. In 2007, the company decided to adjust its assortment to more modern interior styles. Most storage systems that are sold by Lundia fit this interior style to a certain degree. However, the Original system is more appropriate for more conservative interior styles. Therefore, this project’s aim was to redesign the Original system for modern interiors.
1 prototype of final design 2 various configurations of the shelving system
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graduation company professor
date master track
the generic product development process Smurfit Kappa Zedek is a producer of packaging and point-of-purchase displays
on
the
basis
of
offset-
printed corrugated cardboard. In the company, designers are working to come up with solutions to customer requests. When working on these solutions, the designers come across numerous opportunities, which cannot be translated into practice. Over the
project leader
nd n a ent sig de lopm ve de
A tool for enhancing the generic product development process
A tool for enhancing
sal ma es an rk e d tin g
Benne
Draijer
university mentor
Benne Draijer Smurfit Kappa Zedek Roland ten Klooster Eric Lutters 27 June 2008 Management of Product Development
production and logistics
last few years, Zedek has adopted a
1
more pro-active attitude. As a result, designers are given the opportunity
reason Zedek wants to maintain more
to present and, eventually, implement
control and insight into the process
their ideas. So far, this has lead to
of these pro-active projects. The goal
several ideas, of which a number were
is to be able to judge the products’
created and put onto the market. Their
market opportunities earlier in the
success,however, has varied. For this
design process.
2
1 a model for a successful development team 2 workflow  page from Benne’s thesis
72
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graduation company
Werner
Helmich Product design and physical activity: behavioral change 74
professor university mentor date master track
Werner Helmich KBDS Arthur Eger Robert Wendrich 9 July 2008 Design & Styling
product design and physical activity:
Behavioral change Obesity is a serious health problem in the
available but are not chosen. The problem is
Western world. Our environment encourages
also a behavioral one.
food consumption, discourages physical activity and is believed to represent the
Behavior can be influenced by both mindset
root cause of weight gain. Product design
and an activity-encouraging environment.
and products usually emphasize comfort
In this research, a clear vision was developed
and ease in use to potential users, therefore
on how products can change behavior. Six
relieving users from effort and restraining
concepts illustrate this vision and focus
activity. Active alternatives, for instance
on restoring the energy balance and the
walking or taking the stairs, are often
creation of a positive outlook of life.
75
graduation company
Irene
Rijkeboer
professor university mentor date master track
Irene Rijkeboer SP Packaging Roland ten Klooster Eric Lutters 10 July 2008 Management of Product Development
Packaging development: improving project efficiency
1
packaging development:
Improving project efficiency SP Packaging, a company that develops
situation could not yet be realized, a
and produces promotional packaging,
more realistic situation was developed.
wanted to investigate how efficient
SP Packaging has implemented this
their working methods are or if they
more realistic situation. Most of the
could be improved. The research started
company’s
with
related to its internal communication
one-on-one
interviews
with
efficiency
issues
were
employees to find out their thoughts
and the structure of the design studio.
on areas that could be improved. Next,
Another important issue was the
a few projects were analyzed and some
standardizing of documents. In order to
departments were observed in order
remedy this problem, a quotation form
to reveal possible problems. As a result,
was developed to assure uniformity
SP Packaging was given advice about
in dealing with customers. In addition,
its efficiency. Based on theory, these
the archival of all the documents was
results were converted to an ideal
standardized.
situation. However, because an ideal
2 1 example products in SP Packaging’s Personal Care segment 2 a few figures from Irene’s thesis
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Karin
Dijkstra Mobility and the experience of the A1 highway
Karin Dijkstra & Evers Design professor Arthur Eger university mentor Marten Toxopeus date 8 August 2008 master track Design & Styling
graduation company D’Andrea
1
The goal of this research was to develop a model that could aid the design of products on and around highways. In this model, three different levels were distinguished: macro, middle and micro level. The macro level is concerned with the perception of the whole Dutch highway network. The middle level
mobility and the experience of the
A1 highway
gives attention to the various surroundings of this network. These landscapes were divided into six types varying from urban to rural. The micro level affects tourist attractions, and, for instance, the nature around a specific part of the highway. The developed model was tested on the redesign of signposting. The sign posts were detailed on the middle level for each of the six types of landscapes.
78
1
‘Safari’ visualisation
2
publication in Bright magazine, issue Okt/Nov 2008. © 2008 TechMedia BV. Copy: Ingeborg van Lieshout. Graphics: Frank Ruiter
2
79
Marieke
Steltenpool
graduation company professor university mentor date master track
1 visualising the threshold between an indoor and
Marieke Steltenpool Siteseeing Internet Services Fred van Houten Mieke van der Bijl 12 August 2008 Management of Product Development
outdoor environment
2 graphical user interface 3 models of cords with retractable reels
Combining modern multimedia and internet technologies to enhance museum visits and visitor involvement through a Virtual Museum.
3
Combining modern multimedia and internet technologies to enhance museum visits and visitor involvement through a
Virtual museum 1
2
This master thesis describes how
is a concept developed to address
modern
this need. It is a complete package
multimedia
and
internet
technologies can be combined to
consisting of an information assistant
enhance museum visits and visitor
for
museum
visitors,
a
content
involvement through a Virtual Museum.
creation program, a website and a data
Museums have lots of information
analysis tool. The results are a working
available about their collections, but
prototype of the information assistant,
have difficulties in presenting this
guidelines and specifications for the
information
Museums
design of Virtual Museums and a new
want to involve visitors interactively
to
visitors.
prototyping method that can be used
before, during and after a visit in
on a PDA, to fill the gap between
order to stimulate people to (re)visit
paper prototyping and programmed
the museum and to learn from the
prototypes.
visitors’ behavior. The Virtual Museum
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81
professor university mentor date master track
Roy Damgrave Daimler / University of Twente Fred van Houten Eric Lutters 14 August 2008 Management of Product Development
Roy
Damgrave
graduation company
Motion capturing in car design
Motion capturing in car design The
development
of
a
new
or
structure. This project considered how
improved product can be a long and
Daimler could use these techniques.
complex
The conclusion is that motion capturing
process,
especially
with
the development of high-tech and
can
complicated products. To improve
to the existing methods used for
the development phase of the car,
product
car companies use virtual reality
the process can be improved through
add
some
great
development.
advantages Specifically,
tools. A new addition to these virtual
motion capturing with regard to the
reality tools are motion capturing
ease and quickness of using human
tools. Motion capturing is basically
motion during development and the
converting physical movements to
possibility to interact more intuitively
digital data. More specifically for this
with virtual objects.
project it is converting the movements of humans real time into a virtual bone
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83
graduation company
Hiske
Hemmer
professor university mentor date master track
Hiske Hemmer Van Keulen Interieurbouw Fred van Houten Ilanit Lutters-Weustink 15 August 2008 Management of Product Development
Checkout! Design of a pay desk
1
Checkout!
2
design of a pay desk The purpose of this assignment was
were developed and worked out.
to design a pay desk for Van Keulen
Based on the demands of interested
Interieurbouw. The pay desk consists of
parties, one concept was selected. The
two parts — the pay desk system and a
layout of this pay desk consisted of a
furniture part. In this study the focus
checkout at an angle of 90 degrees
was on the design and definition of
around the cashier and an open side.
the furniture. The pay desk system will
This open side allows the cashier to
be delivered by an external supplier.
scan large products. A test model was
Based on the findings of a market
made and evaluated by cashiers.
3
survey, the design of a checkout for the non-food sector was chosen (Do-ItYourself (DIY) centers, furniture stores and garden centers). Four concepts
84
1
4 checkouts fit into this store, with 1 m spacing in between
2
proposed design
3
model for test purposes
85
graduation company
university mentor date master track
1
Rob
Lenferink
professor
Rob Lenferink Bosch Metaalconstructie Fred van Houten Eric Lutters 15 August 2008 Management of Product Development
Integrated product development of a mobility scooter transporter
integrated product development of a
Mobility scooter transporter Bosch Metaalconstructie is a company
developed a tangible product idea: a
specialized in machining. They mostly
mobility scooter trailer, with a cargo
produce
products,
floor which can be lowered to ground
but they also produce in batches.
level. A test model of the product
From his own experience, the owner
shows that this principle is feasible,
of
but the product must be detailed for
the
custom-made
company
recognizes
that
mobility scooter users have a need
batch production and sales. The goal
for independence and mobility. Bosch
of this assignment was to develop a
would like to meet this need, and is
first production of the final design that
searching for possibilities whereby the
would be ready for introduction to the
user can take his mobility scooter along
market.
by car. In an earlier project, students
2
1 logo for the trailer  designed by Rob
86
2 trailer  loaded with a mobility scooter
87
graduation company professor
Joop
Douma
university mentor date master track
Joop Douma Organ Assist Fred van Houten Eric Lutters 20 August 2008 Management of Product Development
Disposable system for re-usable livers
disposable system for
Re-usable livers Organ Assist is a spin-off company
liver reservoir was engineered using
of the University Medical Centre —
vacuum
Groningen. Based on a PhD project
prototype was evaluated with the help
molding
techniques.
This
of the Groningen hypothermic liver
of an FEM analysis and with the help of
perfusion pump, the company wants to
a list of requirements. The final results
transfer the experimental model of the
suggested additional areas for future
liver pump into a clinically applicable
research.
product. The liver pump consists of a reusable motor unit and a disposable part that contains an organ container, two mini centrifugal pump heads, oxygenators and tubing. The aim of this study is to design a proven, reliable, sterile, easy-to-use, disposable system at a low cost. This system should enable optimal perfusion to maintain the liver quality, in comparison with cold storage, to improve liver transplantation. After several redesigns, a prototype of the
1 xxxxx  xxxxxx 2 xxxxxxxx
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89
Ronald
Tigchelhoff
graduation company professor university mentor date master track
Ronald Tigchelhoff Indes Fred van Houten Ilanit Lutters 21 August 2008 Management of Product Development
Design of an active stand-up aid for ceiling-mounted patient lifters
design of an
Active stand-up aid for ceiling-mounted patient lifters Active stand-up aids support people in
those that are ridden. Manoeuvring a
standing up from a sitting position. The
ceiling mounted lifter is easier and it
most common transfers that are made
takes less space. A disadvantage of the
with these aids are from a (wheel) chair
present ceiling mounted lifts is that
to a chair, a bed or to a toilet. Most active
only passive transfers can be made.
stand-up aids have wheels. However,
This means that the patient cannot
in recent years, stationary systems that
actively participate in the movements.
are fixed to a ceiling are more often
In this project, a lifter was designed
used. Ceiling mounted patient lifters
that allows the patient to carry his own
have a number of advantages over
weight (at least partly).
2
1 90
1 visualisation of the “staid�  as it is now called 2 a ceiling mounted prototype
91
graduation company
Eddo
de Fouw
professor university mentor date master track
Eddo de Fouw Hapro Arthur Eger Laurent Warnet 22 August 2008 Design & Styling
Low-end car roof box
1
Low-end car roof box When travelling by car, people often
2
Therefore, a concept was chosen that
want to take more luggage with them
does not need this kind of machining.
than they can fit in their car. A good
During the design process, special
solution for this problem is a car
attention was given to form giving,
roof box. Most of the time, a car roof
ease of use and aerodynamics. The
box is used only once or twice a year.
final result is ready for production but,
Therefore, people tend to choose a
for the time being, will only exist as a
cheap product. In this assignment a
concept.
3
4
low-end car roof box was developed. An important factor that influences the price is second-operation machining.
1 low-end roof box on a Fiat 500 2 cardboard packaging section view 3 lock / hinge design 4 opened box
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Klaas Michiel
Praamstra
graduation company professor university mentor date master track
Klaas Michiel Praamstra Materia Arthur Eger Arie Paul van den Beukel 28 August 2008 Design & Styling
MIDE! Materia Industrial Design Explorer
MIDE!
Materia Industrial Design Explorer Materia is a platform for knowledge,
to expand it to other target groups
innovation and development that is
such as industrial designers. Industrial
concerned with innovative materials
designers have other needs when it
for creative professionals, such as
comes to material information. The
architects and designers. Materia tries
purpose of this assignment was to
to bring creative professionals together
develop a material tool that supports
in order to stimulate and inspire them
industrial
to apply innovative materials in their
material and process selection. The
designers
during
the
designs. With its platform function,
result is MIDE! (Materia Industrial
Materia wants to be the link between
Design Explorer) — a digital material
the producers of materials and the
tool that supports industrial designers
creative professionals who apply the
during the early phases of the design
materials in practice. The platform
process.
is currently aimed at architects and interior designers, but Materia wants
1
1 screenshot  of MIDE!’s user interface
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95
professor university mentor date master track
Ron van Dongen Vripack – Naval Architects Fred van Houten Eric Lutters 12 September 2008 Management of Product Development
Ron
van Dongen
graduation company
Interior design of the Cruiser 1500
Interior design of the Cruiser 1500
The goal of this thesis is to answer the
correctly, it was used to design the
following research question: ‘In which
interior of the Barkas 1500. The final
manner
anticipate
result is an interior which contains
and integrate into the design of
innovations such as a light system, bed
yacht interiors?’ This question was
cinema system, bed sliding system,
can
innovation
answered by a Global Plan of Action
materials (Look & Feel laminates,
which integrates innovation into the
special imitated black stone) and a 3D
design process of interiors. To prove
presentation form.
that this Global Plan of Action works
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graduation company
Matthijs
Pepping
professor university mentor date master track
Matthijs Pepping KICI, ENVIU, Wieland Textiles, Frankenhuis & Zn Arthur Eger Margot Stilma 17 September 2008 Design & Styling
Ecodesign: a wardrobe from recycled clothing
Ecodesign
a wardrobe from recycled clothing Can recycled clothes be used in both
with experts, however, indicated that a
an environmental friendly way and in
niche market would offer more chances
a high quality consumer product? After
of success. Therefore, three concepts
studying the material’s possibilities, a
were developed for niche markets.
wardrobe was designed. An important
They are more extreme in their styling
argument for this choice is the aspect of
and make better use of the qualities of
‘story telling’. The story of ‘a wardrobe for
the recycled material. It was suggested
clothing made of clothing’ creates added
to the clients to first gain experience
value for the product. According to the
in these markets before entering the
wishes of the two initiators (KICI and
mass market.
Enviu), the product should be aimed at a high end mass market. Interviews
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graduation company
Mathijs
Wullems
professor university mentor date master track
Mathijs Wullems Brandvast Arthur Eger Wouter Eggink 29 September 2008 Design & Styling
1 ‘Outline’ system with artistic area 2 visualisation tunnel with and without the Outline system
Outline
a concept for pedestrian tunnel modification
Outline: a concept for pedestrian tunnel modification
This master project discusses the
When the content panel is used for
design of a modular, product focused
advertising, the profits can finance
solution to the pedestrian tunnel
Outline. The content panel can also be
experience. Except for being a closed
used for art and cultural (local) projects.
area in public space, many tunnels
The lighting strip uses a flexible RGB
seem to be areas secluded from
LED system and can be used linearly
their environment. They have other
inside the tunnel or curved to create
smells, sounds, looks, surveillance,
expressive forms at the entrances.
maintenance and involvement. Tunnels
Outline integrates the inside and
can even separate neighborhoods or
outside tunnel area, welcomes users,
districts. This project presents the
and turns a tunnel into a dynamic area.
Outline concept: a product involving a content panel and a lighting strip.
1 2
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Sietse
Goedheer
graduation company professor university mentor date master track
Sietse Goedheer Laarhoven Design Arthur Eger JanWillem Hoftijzer 29 October 2008 Design & Styling
the Bendit: redesign of a flexible, modular banner display
the Bendit
redesign of a flexible, modular banner display The Twist is a unique product in the market of
2
trade fair products. It is a product that shows a large printed image, and it is the only product of which the shape can be changed. The Twist can be used as a simple banner or as a large graphic wall. It can display a straight image or it can form a cornered wall. However, the use of the present product was a disappointment to its users. Therefore, a redesign was required. A great quantity of ideas were generated and the list was eventually narrowed down to ten. These ten ideas were whittled even further and, in the end, only three were translated into concepts. One of these concepts is a flexible, modular roll-up system called ‘the Bendit’. The Bendit and the Twist are very different products with shared features, and, of course, both have their advantages and
3
disadvantages.
1 early visualisation
1 102
2 curved cassette the essence of the Bendi 3 applications of the Bendit straight, curved, pillar.
103
Christiaan
Haverslag
graduation company professor university mentor date master track
Christiaan Haverslag University of Twente Fred van Houten Eric Lutters 29 October 2008 Management of Product Development
Development of a new puzzle game
1
2
3
development of a
New puzzle game The goal of this thesis was to develop a new puzzle game, then find an interested company that would produce and launch the product. This goal was partly realized. The game concept and a prototype were developed. Through brainstorming and further idea exploration new game ideas were developed. One of these ideas looked very promising,
4
and was selected for further development. With this idea the project was resumed. A functional model was created, and later on in the process a prototype was completed.
1 prototype of the new puzzle game 2 various layouts 3 illustrating the puzzle’s dimensions 4 CAD design  for prototype
104
105
Jochem
Aarnink Conceptualization of a new command arm for harvesters
graduation company professor university mentor date master track
Jochem Aarnink John Deere Fred van Houten Eric Lutters 4 November 2008 Management of Product Development
2
3
conceptualization of a new
Command arm for harvesters Currently, John Deere is working on a
handle is located on this command
new cabin for its harvesters. This cabin
arm. With this handle, the operator can
will be placed on five different John
control the most important functions
Deere harvesters: the combine, the self-
of the machine. During the design
propelled forage harvester, the cotton
phase, a new concept for the command
harvester, the sugar cane harvester
arm was created. The final design was
and the windrower. This master thesis
used for the creation of a mockup to
focused on the following issue: ‘The
evaluate different parts of the new
conceptualization of a new command
command arm.
arm for John Deere harvesters, with a strong focus on the hydro handle’. The command arm is an essential part of a cabin because it controls the main functions of a harvester. The hydro
106
1
1 John Deere harvester 2 visualisation of the re-designed command arm
3 prototype 4 graphical user interface
4 107
graduation company
Felke
de Groot
professor university mentor date master track
Felke de Groot Vacu Vin Arthur Eger Maarten Bonnema 14 November 2008 Design & Styling
Development of a new innovative product for Vacu Vin
development of a new
innovative product
for Vacu Vin
This project started with an open assignment:
were applied: brainstorming, brain writing,
‘Think of new innovative products for Vacu
brain drawing and SIT (Systematic Inventive
Vin and develop the most interesting
Thinking). More than seventy product ideas
product idea into a real product’. The
were created. Eight ideas with high potential
product should preferably be patentable
were selected and prototypes were created
and suitable for mass production. During
from four of them. After consulting with Vacu
the first phase of the project, the areas in
Vin, and with the help of the prototypes, the
which product ideas would be generated
idea of an innovative spatula was chosen to
were narrowed down. The next phase
be further developed into a fully functional
used search fields as the basis for idea
product.
generation. Different creativity techniques
108
109
graduation company
Stephan
Vervoort Large blinding systems in the automotive industry 110
professor university mentor date master track
Stephan Vervoort Inalfa Roof Systems Fred van Houten Ilanit Lutters 27 November 2008 Management of Product Development
Large blinding systems in the automotive industry
Inalfa Roof Systems is a global company that
In order to prepare for the development
produces roof systems such as panorama
of a new sunblind, market research was
roofs, sliding roofs and folding roofs for the
conducted to map the market trends and
automotive industry. Within this industry,
to formulate a design direction. As a result,
there is a growing demand for large glass
three markets were identified as the best
surfaces and spatial design. For Inalfa,
to focus on for the development of a new
this means that the demand for large roof
sunblind. After the research phase was
systems and corresponding sun blinds is
completed, the project with the highest
increasing. Since the current sun blinds
priority was developed into a prototype and
are not suitable for those applications and
the appropriate patents were applied for.
Inalfa strives for continuous improvement of its products, a project to develop a new sunblind for large roof systems was begun.
111
Index
112
Vincent Steenbrink
etd
Self-supporting, as long as possible!
12
Roy Damgrave
mopd
Motion capturing in car design
82 84
Koen van der Wal
d&s
Co-Creation, the active involvement of users in innovation & design
14
Hiske Hemmer
mopd
Checkout! Design of a pay desk
Wouter Veeman
etd
Beating Headaches
16
Rob Lenferink
mopd
Integrated product development of a mobility scooter transporter
86
Victor van Eekelen
d&s
Redesign of a pond filter and corporate design for Calictus
18
Joop Douma
mopd
Disposable system for re-usable livers
88
Wouter Dijkstra
d&s
Design of a foldable spare wheel
20
Ronald Tigchelhoff
mopd
Design of an active stand-up aid for ceiling-mounted patient lifters
90
Sanneke Peffer
mopd
The Roadmap Development Method
22
Eddo de Fouw
d&s
Low-end car roof box
92
Imo Muller
mopd
Dual Branding
24
Klaas Michiel Praamstra
d&s
MIDE! Materia Industrial Design Explorer
94
Annemieke Vliegen
mopd
Play & Design
26
Ron van Dongen
mopd
Interior design of the Cruiser 1500
96
Renske Schijvens
mopd
Comfortcan
28
Matthijs Pepping
d&s
Ecodesign: a wardrobe from recycled clothing
98
Rick Bolscher
mopd
Development of the Design Enterprise Tool
30
Mathijs Wullems
d&s
Outline: a concept for pedestrian tunnel modification
Rinus Pelgrum
mopd
Preparing for the Future Landscape
32
Sietse Goedheer
d&s
The Bendit: redesign of a flexible, modular banner display
102
Elwin Kersten
mopd
The Virtues of Trend Information
34
Christiaan Haverslag
mopd
Development of a new puzzle game
104
Annemieke Raven
d&s
Design for women, beyond the pink era
36
Jochem Aarnink
mopd
Conceptualization of a new command arm for harvesters
106
Hugo Boiten
mopd
Product Portfolio Management at SME’s in the Netherlands
38
Felke de Groot
d&s
Development of a new innovative product for Vacu Vin
108
Julia Garde
d&s
Family Shell, design of a neonatology patient space
40
Stephan Vervoort
mopd
Large blinding systems in the automotive industry
110
42 44
Kevin Capota
d&s
Website & Emotions
Marijke Timmermans
etd
Design of a suit for inertial motion capturing
Marloes Scholman
mopd
Development of a detachable battery for Sparta
46
Anouk Driessen
mopd
Development of a patent policy for Royal Grolsch
48
Vincent Geraedts
d&s
Design for All: HEMA kitchen accessories
50
Renske Landman
d&s
Communicade: building a bridge between ergonomists and designers
52
Ruud Elders
mopd
Improving the New Product Development process at Ferm
54
Josselin Bode
mopd
Revitalizing dormant nostalgic brands from a packaging design perspective
56
Huub Mulhof
d&s
Designing for elderly people
58
Hans van den Berge
d&s
Design for LED systems
60
Falco Olivier
d&s
Design of a lunch set for primary school children
62
Jan Tijssen
d&s
The Total Package
64
Arjen Haisma
d&s
Design for the interior of the Donkervoort D8 GT
66
Wouter de Boer
d&s
Redesign of a beer pump for use at home
68
Jikke Bakker
d&s
Proposal for a redesign of the Lundia Original system
70 72 74
Benne Draijer
mopd
A tool for enhancing the generic product development process
Werner Helmich
d&s
Product design and physical activity: behavioral change
Irene Rijkeboer
mopd
Packaging development: improving project efficiency
76
Karin Dijkstra
d&s
Mobility and the experience of the A1 highway
78
Marieke Steltenpool
mopd
Combining modern multimedia and internet technologies to enhance museum visits and visitor involvement through a Virtual Museum.
80
100
113
01 • Steenbrink
02 • van der Wal
03 • Veeman
04 • van Eekelen
05 • Dijkstra
06 • Peffer
07 • Muller
08 • Vliegen
09 • Schijvens
10 • Bolscher
11 • Pelgrum
12 • Kersten
13 • Raven
14 • Boiten
15 • Garde
16 • Capota
17 • Timmermans
18 • Scholman
19 • Driessen
20 • Geraedts
21 • Landman
22 • Elders
23 • Bode
24 • Mulhof
25 • van den Berge
26 • Olivier
27 • Tijssen
28 • Haisma
29 • de Boer
30 • Bakker
31 • Draijer
32 • Helmich
33 • Rijkeboer
34 • Dijkstra
35 • Steltenpool
36 • Damgrave
37 • Hemmer
38 • Lenferink
39 • Douma
40 • Tigchelhoff
41 • de Fouw
42 • Praamstra
43 • van Dongen
44 • Pepping
45 • Wullems
46 • Goedheer
47 • Haverslag
48 • Aarnink
49 • de Groot
50 • Vervoort
114
115
Colophon
publisher
University of Twente Industrial Design Engineering (IDE) P.O. box 217 7500 AE Enschede The Netherlands www.ide.utwente.nl
published
July 2009
design
Jeroen Smit (jeroen-smit.nl)
editors
JanWillem Hoftijzer, Arthur Eger, Angela Daley
thanks to
the Industrial Design Engineering graduates
the secretariat of OPM
the company mentors
the mastertrack coordinators
the companies and organizations involved
the staffmembers of IDE
the Bureau of Education Administration printed by
PrintPartners Ipskamp, Enschede
fonts used
Aller Light (body: 9pt) Aller Bold Univers 47 Light Condensed Oblique
Univers 57 Condensed
Univers 59 Ultra Condensed photo on cover
Ruud Elders All published material has been approved by the companies involved.
information
Thonie van den Boomgaard
Kees Ruijter
Coordinator of education
Director of Education
t: +31 (0)53 489 4756
t: +31 (0)53 489 2512
a.vandenboomgaard@utwente.nl
c.t.a.ruijter@utwente.nl
A masterpiece is (a) something superlative of its kind, and (b) a piece of work that proves a person is a master in his subject. That is what you will find in this booklet: the ‘final masterpieces’ of the first fifty students of the Industrial Design Engineering master’s programme (IDE) at the University of Twente. In its short period of existence, Industrial Design Engineering has become one of the most popular programmes at Twente. The source of its popularity can possibly be attributed to its strong relationship to artefacts in people’s everyday life, and by the fact that the programme combines aspects of many subjects — from technology and management to psychology, ergonomics, creativity and philosophy. The students who get a master’s degree of Industrial Design Engineering are capable of integrating the various knowledge and academic domains, both by researching them and by designing new applications.