NEWS
Investigation of flying sink continues
2
SPORTS
12
Women’s hockey season comes to a close
C YNIC THE VERMONT
The University of Vermont’s independent voice since 1883
Dudley H. Davis Center 590 Main Street Burlington, VT 05405 Ph. 802-376-4769 | E-mail: cynicalads@gmail.com | www.vermontcynic.com
The Vermont Cynic is the student-run weekly newspaper at the University of Vermont. Each week The Vermont Cynic distributes 5,000 copies to local businesses in Burlington and across campus. Advertise in our print edition or our online publication www.vermontcynic.com
Publication Date 2012 - 2013 September 6, 13, 20, 27 October 4, 11, 18, 25 November 1, 8, 15, 29
December 6 January 17, 24, 31 February 7, 14, 21, 28
March 14, 21, 28 April 4, 11, 18, 25 May 2
Modular Advertising Full Page* Half Page
Club $536 $269
UVM $715 $358
Local $954 $477
National $1113 $557
1/4 Page 1/5 Page
$162 $108
$215 $143
$286 $190
$334 $227
Coupon
$45
$60
$75
$90
Back Page Advertising Rates The Cynic is now offering advertising space on the back page of the paper. This space is always in color, and the ads are subject to the discretion of the Advertising Manager. Below are the rates for the back page advertisements. Ads will be sold in these three sizes only. Questions regarding back page advertising should be directed to the ad manager.
Full Page Half Page
Club $914.60 $457.30
UVM $1281 $608.60
Local $1615.60 $810.90
National $1838.20 $946.90
1/4 Page
$275.40
$365.50
$486.20
$567.80
*Winter issue Check back for Best of Burlington’s date in the spring
*Full Page Package (3 ads) $415 each (Club), $550 each (UVM), $800 each (Local)
Half Page Ad 10” x 7.5”
Coupon 4” x 3” Full Page Ad
1/5 Page Ad 4” x 7.5”
10” x 14”
1/4 Page Ad 6” x 7.5”
Color
Preferred Placement
Price of advertisement plus $200 or 30 percent of advertisement, whichever total is lower.
Second Page For second page placement, add 35% of the advertisement cost to the total price (i.e. A local, half page ad costs $477. 35% of $477 is $166.95. $477+$166.95 = 643.95 for the total ad cost).
Preferred Section For preferred section placement, add 10% of the advertisement cost to the total price. Sections available are: News, Arts, Life and Sports. To determine consult with ad rep (i.e. A quarter page national ad costs $344. 10% of $344 is $34.40. $344+$34.40 = $378.40 for the total ad cost).
Online Advertising Box Textlink
Bailey Cummings The Vermont Cynic
Week $65 $20
Month $200
Semester $700
$70
$250
Classified 1 ad: $15 3 or more ads: $10/issue
Deadline Advertisements need to be in by 5 p.m. on Friday. Please email a PDF formatted to the size of the advertisement that will be printed to cynicadvertising@gmail.com. Include in the subject line of the email the advertiser and the run date.
Minimum 10 words and maximum 50 words. Phone issue it runs; The Vermont Cynic will only assume responsibility for . adds. No refunds are given for cancelled ads. Payment by cash or check only.
Discounts
Pre-Printed Inserts
Frequency
Standard price for inserts: $420 for 5000 inserts. Inserts need to be at the printers by noon the Wednesday before the run date.
3 -5 times: 10% off 6 - 9 times: 15% off 10 - 14 times: 25% off
Prepayment Save 5% if payment is received by 5p.m. Friday before the run date.
Inserts are to be sent to: Attn Inserts for the VT Cynic 14 Hand Ave. Elizabethtown, NY 12932